It can take months if not years to see decent results… especially if your website is new.
Why? Because everyone is going after all the major keywords that you can think of.
Just look at the term “auto insurance” in the United States.
There are 1.1 billion results… but only 165,000 searches.
Do you think we really need another web page on auto insurance? Not really. :/
So how can you do well with SEO if you have a new or even a low authority website, but you don’t have months or even years to wait?
You go after up-and-coming keywords.
SEO gold
There’s gold to be had, each day.
Think of it this way, there are always new topics or phrases people search for based on what’s happening in different industries or even in the world.
From war to diseases, to new companies, to new industries to even new trends… it all creates the demand for new keywords that are popular but very few websites are even targeting these keywords.
Here’s how you find these new popular keywords before anyone else.
Google Suggest hack
Have you noticed in Google whenever you perform a search, Google automatically recommends other keywords?
Just look at this… when I type in “digital marketing” it recommends other keywords based on what people are interested in…
Keywords from Google Suggest constantly change based on trends and how people’s searches change over time.
But what you see from Google Suggest isn’t all of the trending and popular keywords. It only shows you a fraction of what people are interested in.
Here’s how you can easily get the full list.
Ubersuggest
Go to Ubersuggest and type in any keyword that you may be interested in or is related to your industry.
For this example, I typed in “digital marketing”.
Then in the sidebar, I want you to click on “Labs” and then “Keyword Visualization”.
You may have to type in your keyword again…
And then you will have to have a visualization with all the up-and-coming keywords related to the one you just typed in.
What’s cool is you can even click on a keyword and get more data such as cost per click data if you want to run paid ads, how competitive a keyword is from an SEO perspective, or even the search volume.
Not all keywords will have that data as some are up and coming and new.
What’s also cool about this report is you can filter results by questions, prepositions, comparisons, related keywords, or just suggestions (from Google Suggest).
As you can see here there are over 441 suggestions from Google Suggest but when I typed in the keyword “digital marketing” into Google it showed me less than 20 suggestions.
In other words, you’ll get a more detailed list from Ubersuggest as it will pull all the different variations from Google Suggest.
And if you rather see all the keywords in a table view, you can click on the data tab to get a report like this.
Note that both the visualizations and the data tables will change based on the tabs you selected (questions, prepositions, comparisons, related keywords, or just suggestions).
Conclusion
Just because SEO takes a while to see results for most people, it doesn’t mean you can’t see results faster.
Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”.
But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales.
And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.
What do you consider “easy” Neil?
What’s easy for my site NeilPatel.com to rank for, maybe hard for your site.
And what may be easy for Wikipedia to rank for, maybe hard for my site.
“Easy” is very relative to the site. Depending on your domain authority and the age of your site, a keyword could be easy or hard to rank for.
So, with Ubersuggest, we took that into account when it came to giving you a list of keywords that are “easy” to rank for.
The list is based on your site and what would be easy for you. We base that on a wide variety of factors such as domain authority, age of the site, what you currently rank for, and your current organic traffic level.
How to find easy keywords that are still valuable
Now let’s go find you some keywords that you can start ranking for.
I want you to head over to Ubersuggest and type in a keyword related to your space and click on “Search”.
If you are unsure what keyword to type in, it can be any related to your website and it can be generic. For example, if you have a site that sells “dog food” you can type in the keyword “dog food” or even something like “dog”.
For this example, I used the term “digital marketing” as the NeilPatel.com site isn’t just about SEO I cover all aspects of online marketing.
You should see a report that looks something like this.
It’s an overview of the keyword. It tells you how many people search for the keyword each month. It even breaks down how many people search for that keyword on mobile and desktop devices.
In the left-hand navigation click on “keyword ideas”.
You’ll see a report that looks something like this:
This report is showing you all the similar keywords of the phrase you typed in. In this case, these are all the words and phrases related to digital marketing. There are also tabs on that report, such as related, questions, prepositions, and comparisons. These tabs show even more keyword ideas for you.
Now click on the button that says “Page 1 Ranking Potential”:
Once you enter your domain you’ll see all the keywords you can rank for.
When I put Npdigital.com, my ad agency, it filters the results and shows me keywords that are easier to rank for.
When I put in NeilPatel.com it doesn’t really filter much because the site has so much authority I have the ability to rank for most keywords.
When I put in brand new sites it filters much more. Like when I put in my holding company site it shows me keywords that aren’t competitive at all, but of course, I have even a smaller list as I barely have any authority with that site.
Once you have a list, I want you to look for keywords that contain the following traits:
Traffic greater than 100 – even if a keyword is searched 100 times it doesn’t mean you will get 100 visits if you rank number 1. You will only get a fraction of that. So you don’t want to aim too small.
High CPC – CPC stands for cost per click. That is what someone pays per click if they advertised on Google Ads. The higher the number the better as it typically means the keyword converts from a visitor to a customer standpoint.
Low SEO difficulty – the lower the “SD” or “SEO difficulty” number the easier the keyword is to rank for. So, target keywords with the lowest number first assuming they meet the above 2 points as well.
Relevancy – even if a keyword meets the above 3 points, you have to make sure the keyword is relevant to your business. If it isn’t related to what you do then you wouldn’t want to waste your time targeting it. Traffic for the sake of traffic is just a waste of money because you are putting in time and energy optimizing your site for keywords.
Conclusion
SEO is great, but it does take time.
It’s the reason why some people think SEO is dead when it really isn’t. It is just more so competitive and takes longer to rank for popular terms.
So, give this new feature a try. Head over to Ubersuggest and put in a keyword and see what is easy for you to rank for today.
If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this.
Here’s how you can integrate longtail keywords in 2021.
What Are Longtail Keywords?
Longtail keywords are long, specific queries letting search engines know not just what words searchers want to know about but why they want to know them.
For example, “longtail keywords” is a keyword; “what are longtail keywords?” is a longtail keyword.
When you run your keyword research, it’s easy to be attracted to the short tail or head keywords. These are the keywords like “SEO” or “keywords,” and they’re likely to have a high search volume, attracting the attention of many marketers.
Where there’s search volume, there’s lots of competition. Longtail keywords with slightly less volume tend to be a little easier to rank for.
Why Should You Integrate Longtail Keywords in Your Blog Posts?
What do you want from your content marketing?
The first thing is probably traffic, and after that, you want conversions. Longtail keywords can make a massive difference to your business in both of these areas.
Paid advertising is a great way to get your brand in front of your target audience, but there’s a catch. You’re paying for every click. If you can gradually replace those paid clicks with organic traffic, not only do you save money, you could see better results. In fact, Google’s Economic Impact Report states organic search is five times more valuable than paid search.
Searches of more than four words make up 95.88 percent of Google searches, meaning there are lots of clicks to be had. Because these searches are more specific, the people making them tend to have greater buyer intent.
Compare the two searches:
“Real Estate” vs. “4-bed real estate in Naperville.”
Which search indicates a buyer who is more ready to purchase?
Longtail keywords often indicate a searcher is well on the road to conversion, and that alone is a pretty strong reason to use them in your content.
How to Integrate Longtail Keywords in Your Posts
Longtail keywords are essential for any business. It doesn’t matter how authoritative your site is; the sheer volume of longtail keywords means they’re something you can’t ignore.
You can’t just take longtail keywords and try to stuff them into your content, though. Modern SEO is about providing the user with the best experience. To do this, you need to integrate longtail keywords into high-quality, relevant content.
1. Set Your Content Marketing Objectives
What do you want to achieve with your blog post?
Your honest answer can help you create user-friendly blog posts to rank more highly in keyword search results.
attract potential customers to your marketing system
explore prospect pain
illustrate benefits
overcome objections
build your reputation with search engines
With hard work and patience, great content marketing can achieve any of these goals. The best approach is to choose one or two core goals that you want every piece of content to achieve.
Whatever your goals, if you want to attract new prospects, you have to find out what longtail keywords they use. This allows you to create valuable, evergreen content based on those longtail keywords.
Plus, longtail keywords likely play a big part in Google’s algorithm, so you need to understand how to align them with your goals.
Generally, when potential customers find their long-tail keyword search terms in your post, it will increase engagement. It’s about matching user intent.
Longtail keywords can help you achieve different goals, so you should define what you want to achieve before starting writing.
2. Create Buyer Personas to Help You Understand User Intent
If you’re going to match user intent, you’ve got to understand the people searching for your products/services (your buyer personas).
Without a clear picture of what your buyer personas look like, you’re just guessing at what people search for and how they search for it. Instead, you want to have a clear image of how your target audience searches for information, why they look for it, and how you can respond to their queries.
Creating buyer personas is a simple way to help you respond effectively. It’s a representation of a specific ideal reader you’d like to attract to your blog or site.
Put yourself in the shoes of your buyer persona and ask yourself what questions they have, what information they’re looking for, and how they search for it?
You need to understand how your audience searches and use this information to match user intent by integrating longtail keywords.
3. Research and Select Your Longtail Keywords
You have to be picky about your longtail keywords.
Step 1: Go to Ubersuggest, type your main keyword (e.g., car insurance), and click the “Search” button:
Step 2: Click “Keyword Ideas” in the left sidebar:
Step 3: Choose your long-tail keywords from the results list, by identifying keywords with four or more words.
Step 4: Filter the results in search of high volume, low SD long-tail keywords:
For this industry, which is highly competitive, I set the SEO difficulty to no greater than 40 while keeping the search volume in the 2,000 to 7,000 range. Here’s what you get:
Not only are there 80 keywords meeting the criteria, but many of them are prime candidates. For example, “cheapest car insurance in Michigan” is desirable. Here’s why:
5,400 monthly searches are more than enough to move the needle (more on this below).
A relatively low SD of 34 shows ranking on the first page is attainable.
A CPC of $37.89 proves it’s a high converting keyword (typically, the higher the CPC, the better it converts).
So, if you decide to target “cheapest car insurance in Michigan,” the next step is clicking on that keyword. Doing so displays the following:
This is a list of the top search results for the keyword, complete with:
URL
estimated visits
links
domain score
social shares
A few things stand out to me:
Estimated visits per month for the top three spots are strong.
The average number of backlinks of page one results is 16.
None of the websites in the top five have done an outstanding job with social media.
In other words, this is a long-tail keyword you can win.
It’s important to remember that Google and the other search engines aren’t just about numbers, though. At its heart, Google is about the experience: giving people the information they need in a way they enjoy. Longtail keywords won’t get you where you want to go unless you understand user intent and can provide them with the experience they’re looking for.
This means your goal can’t just be to rank. It’s got to be to provide the user with the highest quality content that matches user intent.
SEO requires caring about your users and solving their problems. This is why smart long-tail keyword use helps you with search engine results, not hurts you.
Your content is there to help your visitors answer questions and solve problems, and keywords firmly take a back seat to this.
Having done significant research, make sure you’re using your longtail keywords to demonstrate your content matches user intent.
If you’re creating content matching user intent, you should be able to incorporate longtail keywords naturally. “Naturally” is the crucial element here.
Some marketers look at one keyword per 200 words as a good benchmark, but quality is far more important than quantity. For a 2,000-word article, I generally aim to use my keyword 10-20 times—but it’s not a hard and fast rule. With some articles, frequent use of both standard and longtail keywords flows naturally; for others, you won’t use them as much.
As long as your content is good and your context is clear, you usually don’t need to panic if your keyword only shows up less often.
Remember that titles and headings are essential parts of your content, so again, try to integrate your longtail keywords. This will also make it clear to the user that you match their intent, encouraging them to read on.
Again though, I can’t emphasize enough how important it is to be natural. In the early days of SEO, Google’s algorithms weren’t as sophisticated, and people did benefit from putting their keywords in at every opportunity. Today though, Google is super smart, and it’s focused on the value your content offers the user. If you’re keyword stuffing, you won’t get far.
Longtail Keyword Integration FAQs
What is considered a longtail keyword?
Longtail keywords are keyword queries of generally four words or longer and can demonstrate high buyer intent.
What are examples of longtail keywords?
Take the word “dogs” as your regular keyword. Longtail keywords might include “Labrador dogs for sale,” “How to look after a dog,” or “Why should I get a dog.”
How do you target longtail keywords?
You can target longtail keywords by creating valuable content answering people’s questions and helping them solve their problems.
Do longtail keyword phrases need to be exact?
Google is good at understanding semantics, which means it knows how words link together to create meaning. As a result, your longtail keywords don’t always have to be exact.
Longtail Keyword Integration Conclusion
Search engines want to see you provide your users with the best possible experience. To do this, you’ve got to understand your target audience and how they search.
Longtail keyword research should be a big part of your content marketing strategy. Successfully incorporating these keywords into your content will enable you to match user intent and give your visitors a great experience.
When you boost your traffic and engage users better by using the language they use to search, it can bring significant results for your website.
Google processes 3.5 billion searches per day, which means 28,0000,000 searches are questions. That’s a lot of searches.
Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet.
What’s the featured snippet? It’s an SEO gold mine that can help you skip from position #10 to position #0 if you give the best answer for a user query.
Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions.
Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent.
Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?
It’s what Google uses to understand the context of searches.
The data searching technique aims to understand the meaning of words in context and determine user intent before presenting search results.
This helps Google deliver more relevant results and show the correct answer in a featured snippet.
Now that we understand how Google understands people’s questions, we need to look at how people use search engines.
With the rise of voice search, users are shifting away from short words or phrases. Search queries are taking conversation form, which we call “long-tail keywords.”
For example, if you want to know how to change the light bulb in your fridge, you wouldn’t search “lightbulb,” you’d more likely search “how to change a light bulb in a samsung french door fridge.”
This change in search is causing Google to change how it displays answers, and it’s creating new, valuable SEO real estate opportunities.
The Power of the Featured Snippet
What’s better than position #1 on Google?
Position #0.
The featured snippet (also called the Answer Box) is a brief answer to a search query. It is extracted from the top results and sits at the top of SERP.
It looks like this:
What makes the featured snippet such a lucrative piece of SEO real estate?
Say your web page ranks at #8 on the first page. Trudging your way to position #2 or #1 is a slow game when the average #1 result is three years old.
However, if there’s a featured snippet, you can bypass the competition and jump to position #0 by effectively answering users’ queries.
This means you can:
beat your competitors
boost conversions
drive more traffic
Just how much traffic? Hubspot research found content with a featured snippet have dramatically higher click-through rates.
By providing the best answer to users’ queries, you position yourself as the go-to expert. Users trust in your brand, and are more likely to convert.
When Google sees visitors are happy with your site, it sends good engagement signals, which helps your content move up the search result ranks.
What Are Lucrative Keywords?
Before we take a deep dive into how to use lucrative keywords to answer users’ queries, let’s take a few steps back and cover the basics.
Keywords are words and phrases people type into Google and other search engines to find information.
The best type of keywords are words and phrases your audience is using. You want to create content around their search queries to get the right people to your website and into your sales funnel.
What are lucrative keywords?
Lucrative keywords are long-tail keywords with a high ROI. There is high search volume, low difficulty, and high intent to make a purchasing decision.
By focusing your SEO strategy around question-based lucrative keywords, you attract hot leads that are ready to convert.
6 Tips to Answer Users’ Queries Using High Potential Keywords
Now that you understand how Google finds answers to questions and the SEO benefits, the next step is optimizing your content for the answer box.
Here’s how to find lucrative keywords, uncover search queries your audience is typing into Google, and format your pages to snag position #0.
1. Find Lucrative Long-Tail Keyword Queries With Ubersuggest
The secret sauce to my digital marketing agency’s success? Becoming an expert at finding long-tail keywords with high intent.
It’s a topic I’m so passionate about I created my own keyword research tool called Ubersuggest.
Below, I’ll break down how to use Ubersuggest to uncover keywords that are:
question-based
lucrative
Step 1: Go to Ubersuggest and type in a general term related to your niche, e.g., “digital marketing.”
Step 2: Scroll down and click on “View All Keyword Ideas” and click on the “Filter” button.
Step 3: Enter a minimum cost-per-click (CPC) of $1. Set the SEO difficulty to a max of 40.
Ubersuggest provides a list of keywords you can sort and export so you can find the best ones for your business.
There is also a “Question” tab where you can see question-based keyword ideas.
Lucrative keywords should have the following characteristics:
Four words or more: This indicates it’s a long-tail keyword. Search keywords with ten words trigger the featured snippet 55 percent of the time.
High CPC: The more expensive, the more valuable the keyword. People are paying big bucks to rank for it.
Low SEO competition: The lower the competition, the easier it will be for you to rank on the first page.
High click-through from search results: You want to focus on queries that get clicks. For example, people searching “what’s the weather in Los Angeles today?” won’t click on a website, because they’ll get the answer from the search result and close the browser.
2. Find More User Queries to Answer Using These Tools
Don’t rely just on a keyword research tool like Ubersuggest to help you find question-based questions.
There are several other tools and websites to gain more information on the type of queries your audience is asking.
Answer The Public is a free tool for uncovering question-based queries for keywords.
Here’s how to use it:
Enter a general keyword like “chocolate.”
Click on the “questions” tab.
Click on “data.”
Answer The Public will then give you a list of questions broken down into different categories like:
who
what
when
where
which
why
how
can
are
Download the data to a CSV file and note the user queries you’d like to answer.
Other websites for finding questions your audience is asking include:
Question DB
Reddit
Quora
“Recently Asked” questions in Google
Once you have your questions related to your lucrative keywords, start creating a content plan.
3. Use Question-Based Keywords as Headers
When you have a list of question-based keywords, start using the phrases as headers.
For example:
If the question is, “What are Deepfakes” use it as an H2 tag near the beginning of the post.
Underneath the H2 header, answer the user query within the first paragraph. Get straight to the point. This helps Google understand your content and tag it as a snippet for the Answer Box.
Remember, Google will only use one short paragraph or a bulleted list to answer the query.
Use the FAQ Schema (a piece of code to show Google what questions are being asked and pointing to the answer), to capitalize on sought-after organic search real estate.
By using FAQPage structured data, you can make your content eligible to display these questions and answers to display directly on Google Search.
When it comes to creating your FAQ, you have two options:
Create a dedicated FAQ page.
Integrate a FAQ section on landing pages, product pages, or blog posts.
Adding links to other pages within your answers adds to the FAQ power. Once someone clicks, you can lead them further down your sales funnel with more detailed content and increase your chances of converting a searcher into a paid customer.
Tips for Creating a FAQ Page to Answer Users’ Queries
Create a list of questions and answers.
Write the question and use the keyword in the phrase.
Answer the question immediately.
Batch questions by category to increase efficiency.
Use tailored URLs for individual questions.
Use simple language.
Place your FAQ section near the top of the page.
Creating a FAQ page or section will help Google scan your content better and improve your chances of ranking for position #0.
5. Optimize Your Content Formatting
There are four types of feature snippets you want to optimize your content for: paragraphs, lists, tables, and videos.
When creating your content, write with both user queries and Google in mind, and then optimize the formatting.
According to SEMrush, top answers to queries use the following formatting:
paragraphs: Average of 42 words and 249 characters
lists: Average of 6 items and 44 words
tables: Average of 5 rows and two columns
videos: Average duration of 6 min
As you incorporate lucrative question-based keywords into your content, keep your answers close to these numbers to increase your chances of landing a featured snippet.
6. Date Your Content
Worried about dating your content because you’ll appear irrelevant in search results?
Not adding a date could stop you from landing spot #0 with Google.
Not only will it build trust with readers, but Google will reward you.
Even if you don’t have anything new to add to a page, you’ll want to make sure there is a publication date.
According to a featured snippet study from SEMrush, older content with a date won the snippet feature if it had the best answer. Seventy percent of the featured snippets analyzed were from 2018, 2019, and 2020.
Spring cleaning your content and optimizing it for question-based queries may earn you a featured snippet and boost your page views without having to create a new blog post or page.
Which Question Keywords Should You Avoid Answering?
As you create content to answer users’ queries, there are some questions you want to avoid.
There are searches where Google returns a direct answer from the Knowledge Graph. These answers do not have a website link, and there is no SEO or monetary value to targeting these question keywords.
For example, the search query “How tall is Mount Everest” returns a direct answer of 5895m.
Ranking for this answer won’t drive traffic or clicks, so there’s no point in spending resources to snag this spot.
Conclusion
Optimizing your content to answer users’ queries is the core of an effective SEO strategy. It helps you zero in on the problems your audience faces and position your business as an expert.
In addition to helping your audience, lucrative question keywords can help grow your business. Not only can you skip a few positions in search and go straight to #0, but you’re more likely to earn clicks from users with high purchasing intent.
How are you going to implement question-based keywords into your content?
Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line, at least that’s the standard belief.
Do you think that’s true?
There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned.
In this guide, I’ll cover why low search volume keywords are crucial to SEO and show you how to find them.
Reasons to Target Low Volume Keywords
There are many scenarios where you would want to target low search volume keywords. Let’s take a look at six of my most prominent reasons.
1. If User Intent Is High
User intent refers to the reason why someone is searching a specific phrase into Google. For example, when someone searches for the “best tennis shoes” versus “tennis shoes,” each of these keywords has a different intent.
Someone who searches for the best tennis shoes is likely looking for reviews of tennis shoes. When we put that into Google, the results prove to be true.
The majority of results Google provides are reviews of the best tennis shoes because that’s what people want. This tells us most people who search this phrase end up clicking reviews.
If we change the search to “tennis shoes” the results are dramatically different. Now we’re not receiving results for reviews of shoes, but we’re receiving results of places to buy shoes and different brands instead.
What does this mean?
It means the keyword “best tennis shoes” has an informational-based search intent. This could mean the person is interested in buying shoes but hasn’t entirely decided on a brand or a location to buy them.
They might want to read reviews, surf the web, and shop around a little before making a final decision.
When someone searches “tennis shoes,” it’s clear they’re ready to buy and they know what they want. This is considered transactional intent — meaning they want to make a purchase.
If we’re writing a review on the best tennis grips and we’re trying to get people who are researching rather than buying, we may want to target the following keywords.
The keyword “best tennis grips for sweaty hands” is a very specific keyword. Even though it only averages 140 searches per month, it could still be a worthwhile long-tail keyword because it’s highly targeted and the search intent is spot on.
2. If Search Difficulty Is Low
Search difficulty refers to how difficult it will be for you to rank for a specific keyword. One of the main reasons people target low keywords is because it’s easy for them to rank quickly without much work.
If you refer back to the previous image, you’ll see “best tennis grips” has a search volume of 320 with a difficulty of 41. This means the keyword might be challenging to rank, and would require more backlinks and higher authority.
The keyword below it, “best tennis grips for sweaty hands” will be much easier to rank for because it only has a search difficulty of 18. As you can see, it has a lower search volume, though.
One of the basic principles of SEO is to find as many low competition keywords as possible and include them in your content as naturally as you can. By doing this, you might spread yourself wide over many different keywords, but they’re all low competition so you’ll be able to rank quickly, get traffic on your site, and increase your domain authority to begin to target more competitive keywords.
3. If It’s a Long-Tail Keyword That Contains a High Volume Keyword
Take a look at the list of keywords above. These all have low search volume. If you look at the one highlighted with a rectangle around it, you’ll see it contains nine words, which makes it a “long-tail keyword.” Long-tail keywords are phrases that contain more than four words and oftentimes, they contain a high search volume keyword in the middle.
That’s the case with this example.
While “what is the best tennis racket for intermediate players” may only get 20 searches per month, the keyword “best tennis rackets” gets 8,100 searches per month. As a result, you may want to target these long-tail keywords and position an entire piece of content around them with the intent of eventually getting the high-volume keyword.
When you’re starting out with a newer site or trying to grow an existing one, you’ll target these types of keywords that contain the high search volume keyword because they offer you a way to get both of them without having to go all in on the highly competitive phrase. The same goes for high search volume, low competition keywords.
4. If You’re Covering a Niche Topic
If we continue on with the tennis example, tennis is considered a niche topic. It’s something that doesn’t interest everyone, but those who enjoy it will want to know as much as possible about the sport. They’re highly interested in it and will spend a lot of money to purchase products to make them better at it.
As a result, it is beneficial to go after low search volume keywords even if they don’t bring about a lot of traffic. Google is putting a lot more emphasis on the comprehensiveness of a website and rewarding those who cover topics to the fullest extent.
In fact, a great example of this came in a 2021 update where they targeted affiliate websites with “thin content.” Thin content refers to pieces that don’t add a lot of value or personality to the products or services they promote.
Let’s say you have a site and you’re promoting tennis rackets on Amazon. Some affiliate sites will simply copy everything in the Amazon product description over to their site and slap an affiliate link on it.
You can’t do this, according to Google. They refer to it as “scraped content” and while they won’t penalize you for it, they’re rewarding sites that add insight and interesting anecdotes in addition to product specifications.
How does this tie into low search volume keywords and niche topics?
Targeting low search volume keywords isn’t always about traffic. The goal of your site should be topic mastery and expertise. Google is paying a lot more attention to this nowadays. You can’t simply be the best keyword research expert and expect to rank right away anymore.
Google wants to see you actually understand the topic and are passionate about it. As a result, you can cover extensive topics by researching low search volume keywords that provide a well-rounded piece of content for the reader. Doing so shows you not only understand SEO but understand the topic you’re covering as well.
5. If It Has a Low Cost-Per-Click (CPC)
The cost-per-click is the average cost an advertiser pays to get someone to click on their Google ad. If certain low search volume keywords also have a low cost per click you might want to target them because it would be easy for you to beat out the competition and get to the top of the SERP even if it’s only for 50 people a month.
Keywords that have a high CPC are more competitive and will cost more to get you one click. For example, if you’re targeting a keyword with a $4.00 CPC, chances are you’ll have to have a large budget and be willing to pay more than that per click if you expect to get on the first page.
That cost can add up quickly and it doesn’t mean a conversion. You’re paying more than $4.00 just to get someone to click through to your website. The rest is up to you.
By going after low search volume keywords, there is less competition and the cost of getting someone to your website is lower.
6. For Link-Building Purposes
We all know link building is an important piece of the SEO puzzle and acquiring as many high-quality backlinks as possible is crucial if you expect to ever rank for anything. One way a lot of people acquire backlinks is through manual outreach.
You reach out to website owners in your niche to see if they’re interested in either including a link to your content on their site or fixing a broken link by replacing it with your great piece of content.
For this to work, you need to have a great piece of content with traffic that shows the website owner you’re worth their time.
A great way to do this is targeting a bunch of low search volume keywords that are relevant to your niche but might not be the most competitive. By doing so, you’re creating a piece of content that is topically relevant and interesting to the person you’re reaching out to. This increases the chances of them including a link on their site.
FAQs About Low Volume Keywords
How to Determine Search Volume for Keywords?
Ubersuggest is a great tool and is pictured above in many of the images. All you need to do is input a phrase and the tool will provide relevant keywords as well as their search volume.
What Is a Good Keyword Search Volume?
There’s really no specific volume because the goal is to find a keyword with as low competition by high search volume as possible. If you can do that, you’ll have an easier time ranking in a shorter amount of time.
How to Find High Search, Low Competition Keywords?
Finding low search volume keywords with high traffic isn’t easy. If it was easy, you wouldn’t have thousands of people competing against each other, and we’d all get to rank for whatever keywords we wanted. Utilize Google Trends, research using tools like Ahrefs, and spy on your competition by seeing what keywords they rank for.
How to Get Search Volume for Keywords?
Finding the search volume of a keyword is as simple as punching it into one of the various tools. You can use Ubersuggest, Ahrefs, SEMRush, and even Google Keyword Planner. All of these tools will display search volume. Keep in mind these are estimates so the results may vary from tool to tool.
Conclusion
Finding low search volume keywords is a great way to get traffic to your website whether you’re just starting out or making sure your site is topically relevant. There are many pieces to the SEO puzzle and we’re always trying to figure out how to get ahead of our competition.
If you’re struggling to figure out keyword research and SEO, we can help. Be sure to keep these tips in mind as you conduct your research and put together the next list of keywords you plan to target.
Do you think low search volume keywords can help you rank for higher search volume keywords? Let me know why in the comments.
Not because content is hard to write (worse case you can just hire a writer or agency), but due to the fact that no one can guarantee that your blog post gets read or not.
Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to.
So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.
That way you can replicate what they are doing and increase the likelihood that your post gets read.
Now for this study, we deemed a popular blog post as anything that generates at least 1,000 visitors a month from Google organic search (this was based on Ubersuggest data).
We also didn’t exclude any countries and looked at the data from a global level.
Here’s what we learned.
A popular post tends to rank for at least 38 keywords
A big thing in common was that popular blog posts rank for at least 38 keywords.
What’s interesting though is posts that generate at least 5,000 visits a month from Google rank for 51 or more keywords.
But the big difference between posts that generate at least 1,000 visitors versus 5,000 wasn’t the number of keywords that they were targeting, it was more so that they were ranking for keywords that were searched on average 984 times a month.
Now granted they didn’t get 984 clicks for each keyword that they ranked for, as no site really gets all the clicks, and there is no guarantee that they were in the number 1 spot.
When looking at this data we decided to dig in a bit more and we randomly picked 300 blog posts that generate at least 1,000 visits a month from Google to see how many keywords they mentioned on their page that contained at least 50 searches a month.
Can you guess what the number was?
Well, after we removed generic one-word terms that aren’t really considered keywords (such as how I mentioned words like “analyze, month, generate, data” within this post but I am not really targeting those keywords), the number comes out to a staggering 76 keywords.
But wait, how do you come up with 76 keywords for every blog post you write?
Before I break down how you can come up with a laundry list of keywords to include in every blog post you write, keep this in mind…
You should never stuff keywords in a blog post for the sake of getting SEO traffic. Your post should flow and adding the keywords should feel natural. (If you are hiring a writer, a good writer shouldn’t struggle with this.)
There are outliers and some blog posts generate a lot of traffic without targeting dozens of keywords within their content.
You shouldn’t write blog posts just for “Google traffic”. If the content doesn’t provide value to the user, it is going to hurt your website rankings in the long run as you can get hit by Google algorithm update if your site is deemed to have low-quality content.
Now that we got that out of the way, you can head to Ubersuggest and follow the steps in the video below to come up with blog post ideas as well as 76 plus keywords per post.
The average blog post that is popular contains 1839 words
And Google doesn’t really care about word count these days as much as they do for user experience.
See, a user doesn’t really care if a blog post is short or long, they just want to be satisfied with what they have just read.
Nonetheless, we looked at the word count to see what the average post length was for a popular post.
What’s interesting is that posts that generated over 5,000 visitors a month on average weren’t that much longer than posts that generated 1,000 visitors.
The biggest difference was they included more popular keywords within their content. They didn’t necessarily rank for each of those terms, but this gives a post more opportunity to potentially rank and be found.
As I mentioned though, there are always exceptions to the rule. For example, there are popular topics like “how to tie a tie” and you don’t really need tons of words to explain how to tie a tie. You more so need images or even video.
Blog posts that are popular are somewhat new
When we looked at every popular blog in our database, we noticed that a lot of sites didn’t include a publish date or an updated date (updated date is used for content that was originally published years ago but was more recently updated).
But for the posts that did contain a date, whether it was the publication date or when the content was updated, we did notice something interesting.
Content that generates 1,000 visitors or more a month on average tends to be 388 days old.
And content that generates less than 1,000 visitors tends to be 593 days old.
This doesn’t mean that Google doesn’t want to rank new, fresh content as in both categories there was fresh, new content that did generate traffic. But a lot of the ranking blog posts were a bit old (but not too old).
Again, keep in mind there are always exceptions to the rule. Going back to the how to tie a tie example, even if that article was 3 years old, it probably would still be relevant as much hasn’t changed when it comes to ties.
But with over 1 billion blogs on the web, it seems like Google prefers newish content over outdated content.
If you have older content, don’t worry, you can always update it to ensure that it continually gets more traffic.
The way you would do this is by following these steps:
It’s so effective that I have a team of people who just update my old content.
Conclusion
Whether you like it or not, if you are going to write content you should do keyword research first.
Picking the right keywords versus the wrong ones can mean that your content doesn’t get traffic or gets thousands of visitors a month.
Now of course there are other elements to your SEO like links and on-page SEO, but for this analysis, we wanted to focus on the characteristics (ones that you can easily control) that make a popular post.
Out of curiosity, do you do keyword research before you write content?
Keywords play an integral role in search engine optimization.
That’s why, if you want your SEO strategy, particularly keyword research, to be successful, you must know where to find relevant keywords.
You must know how to find keywords everywhere—and not just any keywords, but high-intent, low competition keywords you can rank for.
Why It’s Important to Find Keywords Everywhere
Whenever keyword research is mentioned, the conversation is usually centered around finding the best keyword research tool.
However, to have a set of winning keywords for your SEO strategy, you need to look beyond the standard keyword research tools everyone else is using.
You can’t rely on one single SEO tool or strategy. That’s because no single SEO tool can provide you with all the information you need to create a robust SEO strategy. Besides, take a look at the results you get from different tools, and you’ll find that every SEO tool provides slightly different results for the same query.
That incomplete data puts you at a great disadvantage. That’s why, if you want to outperform your competition, you must put in the effort and look for keywords everywhere—not just using a single tool or platform.
So how do you find keywords everywhere?
That’s what I’ll share in this post.
4 Tools and Strategies for Finding SEO Keywords Everywhere
When done right, SEO keywords can help you rank content, sell more products, and build your brand. That’s why investing the time and resources to find the right ones is so critical to business growth. Here are some tools and strategies to help you do just that.
1. Do a Manual Google Search
What better place to look for relevant keywords than on the biggest search engines of our time? Yes, I’m talking about Google.
On your quest to find keywords everywhere, one of your first steps must be a manual Google search. Here are a few ways you can find relevant SEO keywords using this method:
Google’s Autocomplete
Google’s Autocomplete function is the suggestions Google offers when a user is typing in a search query. While it was originally meant to help users reduce typing time, it has become a wealth of data for SEOs. That’s because the autocomplete suggestions are pulled from real-time, trending searches.
Another way to manually find keywords on Google is by searching for niche-related keywords and focus on the featured snippets.
Also known as “position zero,” a featured snippet is the first listing on the search engine results pages (SERPs). It’s different from other results in that it contains more information. Both factors make it more appealing to users than the other results on the page.
Featured snippets can also help you find keywords to use in your content—and the best featured snippets to use for your keyword research are your competitors’ featured snippets.
Of course, manually searching for these is laborious and time-consuming. To make it easier, use an SEO tool like SEMrush’s Featured Snippet Report to track your competitors’ featured snippets.
Once you’ve compiled your competitors’ featured snippets, find the keywords they are ranking for and add those to your keyword list.
People Also Ask
The “people also ask” box is another great place to find SEO keywords. For some searches, Google will display related questions people ask in drop-down boxes like this:
Just like Google’s autocomplete feature, the “people also ask” box is a goldmine of long-tail keywords.
Related Searches
The related searches section at the bottom of the SERPs features related keywords users input into the search bar.
Sift through the related searches on as many pages as you can and look for relevant SEO keywords to add to your content strategy.
Ubersuggest is a free tool specializing in generating keywords and serving up critical data on those keywords. The main features of the tool include:
Domain Overview
The Domain Overview feature gives you insight into your competitors’ SEO, content marketing, and social media strategies. This allows you to see what’s working in your niche so you can adapt those strategies for your campaigns.
Top SEO Pages
This feature helps you discover which competitors’ pages rank for particular organic keywords. It also shows which content performs well on social media.
Keyword Ideas
This is one of my favorite features—and the most useful. All you have to do is type in a seed keyword, and the tool provides a list of head and long-tail keyword suggestions.
Ubersuggest will not only give you keyword suggestions, but will also give you important metrics about the keyword.
Search Volume: The number of monthly searches on Google for the keyword
Cost Per Click (CPC): The average cost per click if you want to pay for Google Ads
Paid Difficulty (PD): The estimated competition in paid search
Seo Difficulty (SD): The estimated competition in organic search
Of course, Ubersuggest isn’t the only keyword research tool on the market (but it is one of the best as far as free features go).
If you’ve got a bit of money to splurge and need to dive a bit deeper into data, you can also try tools like Moz, Semrush, and Mangool’s Keyword Finder.
3. Use Chrome Extensions Like Ubersuggest
If you want to find keywords on the fly, use Chrome extensions like Ubersuggest.
Every time you perform a search in Google, the extension gives you SEO data on your search query.
4. Complete Competitor Research With Tools
If you want to find keywords everywhere, one of the best sources for winning keywords is your competitors.
No, they won’t deliver those keywords to you on a silver platter. However, you can discover the keywords they are using by leveraging tools like TagCrowd.
All you have to do is input your competitor’s URL, and it will show you the keywords they’re using.
Other competitor research tools you can use to find the keywords your competitors are using include:
SpyFu
BuzzSumo
SEMrush
Ahrefs
Ubersuggest
You can then use those keywords to create better content that outranks your competitors.
4 Tools and Strategies for Finding Amazon Keywords Everywhere
Need to outrank your competitors on Amazon? It’s a tall order, as there are over 1 million of them in America alone.
Then you must know how to find Amazon keywords everywhere. Like Google, Amazon is a search engine that uses its own algorithm to rank content. And because searchers on Amazon are usually looking for something specific (products), your keyword research must align with their search intent.
A few tools and strategies to help you do that include:
1. Complete a Manual Search
Using Amazon to conduct keyword research manually is one of the best ways to find keywords on Amazon. To do this, type in your product name in the search bar and note the autocomplete suggestions that come up.
The suggestions are aggregated from the most popular searches users make. You can find some amazing keywords here you won’t find using regular keyword research tools.
Look at what comes up when you search for products that are similar to the ones you offer.
Check the product descriptions and look at the keywords they’re using.
Consider using the ones that apply in your own copy.
However, don’t just blindly apply your competitor’s keywords. Consider similar variations and think about what features are likely to be important to searchers.
3. Use Amazon-Specific Keyword Tools
Amazon is a search engine that uses its own algorithm to rank content. That’s why when looking for keywords to help you rank on Amazon, you must use Amazon-specific keyword research tools. Tools like Sonar and KeywordTool.io use complex algorithms to collect data about the keywords Amazon shoppers use when looking for products.
These tools will help you find keywords that are more relevant to your Amazon SEO strategy.
4. Use Analytics From Your Website
Your website is also another great to check out as you look for Amazon keywords everywhere. Use a tool like SEMrush to analyze your product pages and see which keywords are ranking high.
If they are specific and can be targeted towards Amazon shoppers, you can use them in your Amazon SEO strategy.
Remember, the competition on Amazon gets hotter every day as more people join the e-commerce bandwagon. To stay ahead of competitors, you’ll need to pull all the stops when doing your keyword research.
4 Tools and Strategies for Finding YouTube Keywords Everywhere
What started as a site to share video content has become one of the most popular search engines.
YouTube SEO is slightly different from other search engines because it’s a search engine for video content. Videos must follow YouTube SEO best practices to rank well there—and that includes using different keyword research strategies.
You must know how to find YouTube keywords everywhere possible to outrank your competition.
Here’s how to perform keyword research for YouTube.
1. Do a Manual YouTube Search
As with other search engines, your first port of call is to do a manual YouTube keyword search. To do this, you can:
Use the Suggested Keywords
Input your keyword idea into YouTube’s search bar, and it will suggest similar or related keywords.
A major advantage of this strategy is the suggestions are collected from real YouTube. As a result, they are more likely to be relevant.
Check Top-performing Video’s Metadata
Another YouTube keyword strategy is to look for popular videos in your niche and check the video’s metadata. This includes title, description, and video tags. You’ll find top keywords you can use for your own videos.
2. Use YouTube Keyword Tools
Because YouTube SEO is unique to the platform, it’s essential to use YouTube-specific keyword tools to help you uncover unique keywords.
Tools like Kparser and VidIQ specifically generate keywords for YouTube. They are also designed to generate keywords for video titles, descriptions, and tags.
3. Use Discussion Forums like Quora
An important aspect of keyword research is to find the keywords people actually use in search queries.
And what better place to find those keywords than on platforms where people discuss topics related to your niche or industry. One such platform is Quora.
Search Quora for hot topics in your industry and think about relevant keywords and content you can create on YouTube along those same lines.
4. Review Your Blog
When doing keyword research for YouTube, think about the keywords you use to rank blog content. Use an SEO tool to analyze which keywords you’re ranking for, and then use these same keywords to develop content ideas for your YouTube channel.
When you create your YouTube content, embed those videos into the related blog posts—which is a great way to boost SEO on both Google and YouTube.
Conclusion
Keyword research is not just confined to keyword research tools. You can find keywords everywhere—if you know where to look.
Hopefully, this blog post has provided you with several fresh strategies to find keywords.
While looking for keywords everywhere can be time-consuming, it’s one of the first steps to gaining a competitive edge.
Which keyword research tool or strategy is the most effective for you?
When I started doing SEO on NeilPatel.com I used this advanced formula
to rank for 477,000 keywords.
Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content.
But then I figured out a simple hack that took me from
477,000 keywords to 636,363 keywords as you can see in the image above.
So, what was this hack?
Well, it’s so effective that I just updated Ubersuggest so that includes the
hack.
So how did I do it?
When someone does a Google search, what are they typically
doing? They are trying to find a solution to their problem, right?
So how can you easily identify these problems people are
searching for?
Typically, you want to look for 3 types of keyword phrases:
Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)
Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.
But how do you find these keywords?
Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions.
Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”.
Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons.
I want you to click on the “view all keyword ideas”.
You’ll now be taken to the keyword ideas report that looks
like this:
Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched.
You’ll then see some suggestions that you could consider
going after. Such as:
Why is marketing important?
What marketing does?
How marketing works?
But as you scroll down, you’ll find more specific questions such
as:
Why a marketing plan is important?
How marketing and sales work together?
How many marketing emails should you send?
Now that you are able to see these questions people are typing, in theory, you can easily rank for them as most of them have an SEO difficulty score of 20 or so out of a 100 (the higher the number the more competitive it is).
More importantly, though, you can create content around all of those phrases and sell people to your product or service.
For example, if you created an article on “why a marketing plan is important,” you can go into how you also can create a marketing plan. From there you can transition into describing your services on creating a marketing plan and how people can contact you if they want your help or expertise in creating one.
You can do something similar with the “how marketing and sales work together” article in which you can break down how to make each department work together. From there, you can either be an affiliate for software solutions that help merge the two departments like HubSpot or sell your own software if you offer one. You can even pitch your consulting services that help tie sales and marketing together.
And as for the “how many marketing emails should you send,” you can create content around that and have an affiliate link to popular email tools that have high deliverability and offer automation. Or you can promote your own email product.
Now imagine all of the extra keywords you can rank for by going after question-related keywords. What’s amazing about this is most of these keywords are competitive and they have extremely high search intent.
Can it get any better?
Speaking of search intent, I want you to click on the comparisons
tab.
You’ll see a list of ideas just like you did with the questions tab. But what I love doing here is typing in a competitor’s brand name here.
Let’s say I am offering an email marketing tool. I could type in “Mailchimp” and see what comparison ideas Ubersuggest comes up with.
Now for this example, I want you to imagine that you have an email company called Drip and Drip isn’t really mentioned in any of these keyword comparison ideas.
What’ll you want to do is create articles on all of the popular comparison terms like “Mailchimp vs Constant Contact” or “Mailchimp vs Convertkit” and within those articles break down the differences and also compare them with your own tool Drip.
Be honest when writing the comparisons. Show off which is the best solution using facts and data and break down how you are different and in what ways your own solution is better than the two solutions the reader is comparing.
This will bring awareness to your solution and you’ll find
that people will start purchasing it even though they were comparing two of
your competitors.
If you want a good example of how to create a neutral
comparison type of blog post, check out this article
comparing web hosts.
And if you want to take it one step further, you can click on the “prepositions” tab to find even more ideas.
Sticking with the Mailchimp example, you can see that people are curious about Shopify and WordPress integrations.
You can write articles related to integrations and also push your own product and break down how it differs from the others.
If you want to take it one level deeper, it will give you ideas on how to modify your business. For example, if I created an email marketing tool, I would create a Shopify, WordPress, Woocomerce, and Squarespace integration based on the ideas I got from the prepositions tab.
So how did I rank for 636,363 keywords?
I didn’t use all of the examples above on NeilPatel.com because I am not really trying to sell a product and I don’t have the time to write thousands of new blog posts.
But I did type in my domain name into Ubersuggest and then headed over to the top pages report.
From there I looked at the pages that are already ranking well on Google and clicked on the “view all” button to see the exact keywords each page ranks for.
As you can see from that page I rank for questions like “what
is affiliate marketing” as well as popular prepositions and comparisons.
How did I do this?
Well, that top pages report shows you keywords each of your pages already ranks for. So all you have to do is research each of those terms through Ubersuggest and find popular questions, prepositions, and comparisons.
Conclusion
The natural instinct for any SEO or marketer is to rank for
popular terms that have a lot of search traffic.
But there is an issue with that strategy. It takes a lot of time, it’s extremely competitive, and many of those search phrases don’t cause a ton of conversions as they are super generic.
So, what should you do instead?
Focus on solving people’s problems. The way you do this is by creating content around the questions, prepositions, and comparisons people are searching for in Google.
What do you think about the new Ubersuggest feature?
When I started doing SEO on NeilPatel.com I used this advanced formula
to rank for 477,000 keywords.
Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content.
But then I figured out a simple hack that took me from
477,000 keywords to 636,363 keywords as you can see in the image above.
So, what was this hack?
Well, it’s so effective that I just updated Ubersuggest so that includes the
hack.
So how did I do it?
When someone does a Google search, what are they typically
doing? They are trying to find a solution to their problem, right?
So how can you easily identify these problems people are
searching for?
Typically, you want to look for 3 types of keyword phrases:
Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)
Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.
But how do you find these keywords?
Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions.
Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”.
Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons.
I want you to click on the “view all keyword ideas”.
You’ll now be taken to the keyword ideas report that looks
like this:
Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched.
You’ll then see some suggestions that you could consider
going after. Such as:
Why is marketing important?
What marketing does?
How marketing works?
But as you scroll down, you’ll find more specific questions such
as:
Why a marketing plan is important?
How marketing and sales work together?
How many marketing emails should you send?
Now that you are able to see these questions people are typing, in theory, you can easily rank for them as most of them have an SEO difficulty score of 20 or so out of a 100 (the higher the number the more competitive it is).
More importantly, though, you can create content around all of those phrases and sell people to your product or service.
For example, if you created an article on “why a marketing plan is important,” you can go into how you also can create a marketing plan. From there you can transition into describing your services on creating a marketing plan and how people can contact you if they want your help or expertise in creating one.
You can do something similar with the “how marketing and sales work together” article in which you can break down how to make each department work together. From there, you can either be an affiliate for software solutions that help merge the two departments like HubSpot or sell your own software if you offer one. You can even pitch your consulting services that help tie sales and marketing together.
And as for the “how many marketing emails should you send,” you can create content around that and have an affiliate link to popular email tools that have high deliverability and offer automation. Or you can promote your own email product.
Now imagine all of the extra keywords you can rank for by going after question-related keywords. What’s amazing about this is most of these keywords are competitive and they have extremely high search intent.
Can it get any better?
Speaking of search intent, I want you to click on the comparisons
tab.
You’ll see a list of ideas just like you did with the questions tab. But what I love doing here is typing in a competitor’s brand name here.
Let’s say I am offering an email marketing tool. I could type in “Mailchimp” and see what comparison ideas Ubersuggest comes up with.
Now for this example, I want you to imagine that you have an email company called Drip and Drip isn’t really mentioned in any of these keyword comparison ideas.
What’ll you want to do is create articles on all of the popular comparison terms like “Mailchimp vs Constant Contact” or “Mailchimp vs Convertkit” and within those articles break down the differences and also compare them with your own tool Drip.
Be honest when writing the comparisons. Show off which is the best solution using facts and data and break down how you are different and in what ways your own solution is better than the two solutions the reader is comparing.
This will bring awareness to your solution and you’ll find
that people will start purchasing it even though they were comparing two of
your competitors.
If you want a good example of how to create a neutral
comparison type of blog post, check out this article
comparing web hosts.
And if you want to take it one step further, you can click on the “prepositions” tab to find even more ideas.
Sticking with the Mailchimp example, you can see that people are curious about Shopify and WordPress integrations.
You can write articles related to integrations and also push your own product and break down how it differs from the others.
If you want to take it one level deeper, it will give you ideas on how to modify your business. For example, if I created an email marketing tool, I would create a Shopify, WordPress, Woocomerce, and Squarespace integration based on the ideas I got from the prepositions tab.
So how did I rank for 636,363 keywords?
I didn’t use all of the examples above on NeilPatel.com because I am not really trying to sell a product and I don’t have the time to write thousands of new blog posts.
But I did type in my domain name into Ubersuggest and then headed over to the top pages report.
From there I looked at the pages that are already ranking well on Google and clicked on the “view all” button to see the exact keywords each page ranks for.
As you can see from that page I rank for questions like “what
is affiliate marketing” as well as popular prepositions and comparisons.
How did I do this?
Well, that top pages report shows you keywords each of your pages already ranks for. So all you have to do is research each of those terms through Ubersuggest and find popular questions, prepositions, and comparisons.
Conclusion
The natural instinct for any SEO or marketer is to rank for
popular terms that have a lot of search traffic.
But there is an issue with that strategy. It takes a lot of time, it’s extremely competitive, and many of those search phrases don’t cause a ton of conversions as they are super generic.
So, what should you do instead?
Focus on solving people’s problems. The way you do this is by creating content around the questions, prepositions, and comparisons people are searching for in Google.
What do you think about the new Ubersuggest feature?
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
