Have you ever searched for a term on Google and wished that your website ranked for it?
You know that if that traffic was going to you, it could change your sales, your revenue, and even your life.
But sadly, that traffic is going to your competition. 🙁
Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them…
Introducing the new Ubersuggest Chrome Extension
I’m going to show how to spy on your competitor’s SEO and outrank them, but first, you need to install the Ubersuggest Chrome Extension. It’s quick to do and it’s free.
Once you install it, I want you to head to one of your competitor’s websites and click on the “U” in your Chrome toolbar.
When you click on it, you’ll get data on any popular site.
You’ll see data on the right side, and, as you scroll, you’ll see more data.
The reason I added this feature to the Ubersuggest extension is to give you better access to your competitor’s SEO strategy.
That way you can outrank them.
Let’s go over each report of the Ubersuggest Chrome Extension and how you can use it to outrank your competition.
How to outrank your competition
First off, when you click on the “U” you’ll see traffic overview stats.
This gives you an idea if your competition has more traffic than you. If they do, then you should consider copying their SEO strategy.
If they don’t, then you still may consider spying and copying some of their SEO tactics… but, in general, focus on competitors with more traffic than you.
If you don’t know how to find these competitors, I will show you in a bit… but for now, let’s go over how you can use the data within the Ubersuggest Chrome Extension to boost your SEO traffic.
Once you find some sites that are generating more SEO traffic than you, I want you to scroll down. You’ll see charts that break down how many SEO keywords the site ranks for.
The bigger the number the better. Also, look for sites that continually rank for more keywords than fewer over time.
In other words, if they continually rank for more and more keywords, they are doing something right.
Now scroll down a bit more and you’ll see Top Pages By Country and Top Keywords By Country.
I want you to click on the arrow next to the first result under Top Pages By Country.
It should look something like this:
This will give you an idea of the pages that drive the most SEO traffic to your competition.
If you click “view all” under each page, it will take you over to Ubersuggest and give you more data on the keywords that drive traffic to that content piece.
What you will want to do is create content similar to that by using the keywords that your competition is using. The key, though, is to create content that is more detailed and thorough than what your competition published.
Now that doesn’t mean you need to have a higher word count. It means you need to be more thorough. Here’s what I mean:
Cover every aspect of the topic – if someone reads your content and still has questions, you didn’t go deep enough.
Don’t create multiple pages on the same topic – it’s better to have one page that is super in-depth than it is to have multiple pages on the same topic. When you have multiple pages on the same topic it confuses Google because it makes it harder for them to figure out which one to rank.
Use media to explain your message – a picture is worth 1,000 words. So, use images, audio, and video to help explain your message. For example, if you had a blog post on how to tie a tie, adding images and a how-to video would be very helpful.
Focus on user experience – Google optimizes for users, so focus on users before you focus on Google.
Also, with that Ubersuggest report, you’ll also notice that it will show you all of the people linking to your competitor’s article.
From there, you’ll want to reach out to those sites and see if they are willing to link out to your article, which is better and more in-depth. You can use the outreach templates in this article to help you out.
Last, but not least, I want you to look at your competitor’s keywords.
Within the Ubersuggest extension, scroll to the bottom and to see the top keywords by country. Select the arrow for any country you may be targeting to see a list of keywords.
If you click “see details” under each keyword, you’ll see a detailed report about that keyword.
You’ll be able to see the search volume over the last 12 months, the mobile versus desktop search volume, the click-through rate, how competitive the keyword is to rank, and how lucrative it is as well (CPC).
You can also see any keywords that your competition ranks for.
The report above will give you more ideas of keywords you can be targeting for your website. From there you can take that list of keywords and create content around it.
So how do you find your competitors?
In case you aren’t sure who your competitors are, don’t worry.
Just go to Google and do a search for any keyword related to your industry.
You’ll see something that looks like this:
From there, go through the sites and look for anyone who is a direct competitor. What I mean by a direct competitor is someone who sells the same products or services as you.
News sites aren’t really competitors… general informational sites like Wikipedia aren’t competitors… and even sites like Amazon that sell everything aren’t really competitors.
You need to look for direct competitors, people who focus on the same products or services as you.
Conclusion
If you haven’t tried out the Ubersuggest Chrome Extension, make sure you go and do so. It gives you tons of data for free.
It will allow you to get instant information about your competition and their SEO strategy. In essence, you can analyze the data to get insights on any company in less than 60 seconds.
So, what do you think of the new Ubersuggest extension?
Ubersuggest started out as a tool that provided suggestions through Google Suggest.
And although that’s great, everyone these days is using
Google Suggest to come up with keyword ideas.
There have to be more keyword ideas out there that get more search volume and aren’t competitive, right?
Well, there are, and now with the new Ubersuggest, you’ll get access to them.
Here are the 2 big changes I am making with this release…
Introducing a new keyword database
Because we have results in our database for more than a billion different keywords, I thought it would be fun to tap into it and provide you with even more keyword suggestions.
Now when you perform a search on Ubersuggest for any keyword, you’ll see a “related” tab with even more suggestions.
And each tab shows you how many keywords are in that group.
As you can see for the term “digital marketing”, just in the United States there are over 30,000 keyword recommendations.
And for terms like “dog”, there are over 1 million keyword recommendations.
Don’t worry though, results from Google Suggest are still there under the “suggestions” tab but you can now see even more search terms if you click on “related”.
What’s cool is that you can even export all of the keywords via CSV.
And if you want to leverage the filters to fine-tune the results, you can easily do so.
For example, I used the filters setting to find keywords with a minimum search volume of 400 searches a month and a maximum SEO difficulty of 50. Ubersuggest then fine-tuned the results to 489 keywords related to “digital marketing” that I should consider target instead of me having to manually go through 30,000 plus recommendations.
And with the CSV report, it adjusts as the settings with the filters change. So you can export the keywords that you want and ignore the keywords you aren’t planning to target.
Ubersuggest now has local search
Another big change that we made to Ubersuggest is that we
introduced local keyword research.
You can now pull up keyword stats and ideas on any city, county, region, or country.
For example, if I want to know the search volume and keyword
recommendations for West Hollywood, California, I can now do so.
From there, Ubersuggest shows keyword search volume, keyword recommendations, and even content ideas for a blog post.
On top of that, when you head over to the “keyword ideas” report, you’ll also notice that the SERPs results, which shows all of the sites that rank for that term, are now adjusted to also show the ranking sites within that region.
So, what’s next for Ubersuggest?
Well, speaking of keyword research, you’ll start seeing keyword recommendations based on questions, comparisons, and prepositions like Answers the Public within a month.
And, of course, as I promised earlier, next Tuesday I am releasing the rank tracking and dashboard features on Ubersuggest.
If you haven’t already, head on over to Ubersuggest to give the new keyword database a try.
And if you are trying to use the local SEO features, you may find that they only work once you are in the app.
I haven’t been able to make the changes to the main
Ubersuggest landing page yet, but once you type in a keyword and test it out,
you can then switch your location to any city.
If I had to take a guess, you probably come up with ideas based on one of two strategies.
The first is to use tools like Ubersuggest to come up with a list of keywords.
But once you find popular keywords, you have to brainstorm topic and titles ideas.
What a drag, right?
Now, the second way you probably come up with ideas is by using tools like Buzzsumo.
You type in a keyword and it shows you the most popular blog posts that have performed well in the past based on social shares.
But there’s an issue… actually a few issues:
Buzzsumo only shows you 10 ideas… unless you pay them $99 a month.
And just because a blog post has a ton of social shares, it doesn’t mean it will get consistent traffic like you would through SEO. Social shares typically provide a boost in traffic for only a few days and that’s it.
Tools like Ubersuggest show you popular keywords, but it’s not easy to come up with titles based on those keywords.
There must be a better way to find topics you should blog about, right?
There will be in 30 days with your help!
Content marketing made simple
A few weeks ago I made an upgrade to Ubersuggest: I added a free backlink checker called Backlinks.
But why stop there?
I now plan to release a new feature on Ubersuggest that will provide data similar to what you would find on Buzzsumo, but I need your help to do so.
Let’s say you are interested in creating content that gets a lot of traffic.
What’s the process you use?
Well, you probably head over to Ubersuggest and type in a keyword. You’ll see a report that looks something like this:
You then pick a few keywords and create articles about them. Now sure, at least with this approach you are writing content about keywords that have decent search volume.
So how do you come up with that title or headline? One that grabs attention.
What if I made that easy for you?
What do you think of the idea of seeing a list of blog articles that have done well anytime you type in a keyword into Ubersuggest? Something that looks like this.
*The screenshot has fake data… the real version would show real data with real-time results.
It would list out all of the articles that people have written in the past that contain the keywords you researched in both the title and meta description.
The results would then be sorted by:
Social shares – which content got the most shares on social sites like Facebook and Pinterest.
Estimated visits – how many visits is each article receiving from Google? And what are the keywords that each article ranks for?
Backlinks – how many people are linking to each article? What are the URLs, their domain score, and even page score?
What if I showed you all of that in this “Content Ideas” report that I’m going to add to Ubersuggest?
Here are some more screenshots that’ll help describe what I am trying to create for you… this one shows keywords that a blog post ranks for.
And here is one that shows the web pages linking to a blog post.
Would it help you come up with better content topics to write about?
Why should you want this new Ubersuggest report?
When you write any type of content, as a marketer, you want to ensure that it gets the most amount of traffic.
The current tools will either show you how many social shares a similar article received in the past or how people shared content with specific keywords.
But that’s the problem… you aren’t presented with enough data, which means you are more likely to write content that doesn’t perform well.
See, social algorithms are much harder than they were in the past, which means you probably won’t get as many social shares as some of the other articles that have done well.
And SEO is also harder than what it was in the past, which means it won’t be as easy to get rankings.
By seeing content broken down by social share count, estimated visits (organic monthly Google traffic), and backlinks you will have the data you need to pick the right topic to write about. Because if you are picking topics that have a lot of all 3, the chances are that the topic is worth writing about and will do well.
Social shares will provide you that quick influx of traffic at the beginning. Backlinks will help you with referral traffic and over time help you boost your search engine rankings. And estimated visits shows you which keywords to focus on for that article.
And best of all, you’ll see over 100 content (topic) ideas so you’ll have a lot to choose from. I don’t know how long it will take to show you 100 ideas per keywords, but I do know I can do it well under 60 seconds. 🙂
Competitor analysis
I don’t know if you knew this but I already have half of what you can get from Buzzsumo built into Ubersuggest. This part is already live.
Did you know that you can enter a URL into Ubersuggest?
Then when you click on the “Top Pages” navigational button you can then see a list of all of the top articles and pages on your competitor’s site.
The results are broken down based on estimated visits a page receives from Google on a monthly basis, the backlink count, and the number of social shares each page has.
Just click “view all” under “estimated visits” and you will see all of the top keywords that drive traffic to that page.
And under backlinks, if you click “view all” you can see all of the sites linking to that page.
Conclusion
What do you think of this new content ideas report that I am trying to create?
In other words, something similar to Buzzsumo, but I will show you more results as well as show you who is linking to each of those articles and how many visits each article is generating from Google each month?
My goal is to make it easier to find ideas for your next blog post. And of course, increase the odds of you creating content that actually gets traffic and backlinks.
So, what do you think, should I release this free feature within the next 30 days?
And if you think I should do it, what other features would you want me to release?
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