According to Buffer, almost 75% of marketers believe that their social media marketing efforts have been “somewhat effective” or “very effective” for their business. Hubspot spoke about this back in 2013. They found that they …
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Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels.
Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.
Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use.
The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Consumers spend almost two and a half hours per day on social media channels.
Why not reach them with social posts where you know they spend a significant amount of time? For example, eye-catching posts with appealing visuals like these posts from Sephora are a great way to market products on Instagram.
How can you stay on top of new developments and know what you should be doing to serve your customers best? Follow industry leaders in your feeds and keep tabs on trending topics in your industry. You can also discreetly watch what other companies are doing that seems to gain traction.
While social commerce is still relatively new, it’s making a significant impact on e-commerce businesses and how they market to customers. As each platform improves its features to help users sell, opportunities grow for businesses to tap into these audiences to boost their marketing.
The steps below can help you develop best practices in your business to optimize your social media for e-commerce.
There are two main ways to use social media for e-commerce: to drive traffic to your company website or drive sales. While each can be important in its way, it’s essential to identify which you value most so you can effectively plan how to use your resources.
It’s essential to establish your goals before investing time into strategy and implementation to ensure you’re taking action to move you closer to your goals.
If you don’t set goals, you can’t measure your success or repeat what works.
Social commerce is selling directly to your customers on social media platforms. Everything from discovering your product or service, to a buying decision, to the checkout process happens in the app or platform they are already using.
Target’s Facebook page, for example, has a shop built right into it where customers can browse and purchase products.
You might find success with social commerce if you sell products that a potential customer can quickly evaluate online from a photo and might buy on impulse. Think lower price points and items that aren’t likely to need returning.
An apparel company might successfully sell their clothing and accessories on social media as the process suits how people tend to buy these products.
When is social commerce perhaps not a great fit? If your products or services are higher ticket items where customers want to discern quality in-person. A customer buying an engagement ring will want to spend more time evaluating options and vetting sellers than social commerce might allow.
Start by focusing on the networks your ideal customer and target audience uses the most. Take time to engage your audiences and respond to their comments and questions.
Whether or not you want to pursue social commerce for your business, you should still be investing in social media marketing. Social channels can help boost your visibility, increase website traffic, generate leads, and help you engage with your customers.
You’ll need a social media strategy for your e-commerce company that considers your goals, your resources, and the best platforms that will help you reach your customers. Once you clarify these parts of your strategy, you can expand on each element to create effective campaigns that fit your goals.
When you work from a social media strategy, you’re also more likely to use best practices to help you be more effective overall. Get a clear idea of your target audience, where they spend time, and their worries. From here, do some research to check which platforms are most popular with your target demographic.
With this information, you’ll be better able to plan where your time and effort will pay off.
First, look for established platforms that offer a range of features, different ways to advertise and sell products, and focused targeting. Some may appeal to you because they are an excellent fit for your products.
The apparel brand we mentioned earlier would likely want to use Instagram because it is image-focused, and consumers are already used to discovering and purchasing apparel on the app.
Next, consider which platforms attract your target demographic. You’ll want to go where your ideal customers spend time.
What kind of data might inform your decision? With some research, you might discover 60 percent of Pinterest users are women, and 98 percent of Facebook users access the site via mobile devices. From these and other data points, you’ll be able to pinpoint which platforms might be best for your business.
One of the first steps you’ll need to take is to optimize your social media accounts. Fill out your profiles completely, adding helpful information wherever you can.
Make it easy for people to find the information they need at a glance to understand your business and buy from you. Perform research to identify relevant keywords and hashtags to use so you show up in search results. Make your location obvious.
Be sure to link to pages where customers can find the products they clicked through to see. Use clear CTAs so people know what to do to buy from you.
Nearly every social platform has a version of paid advertising that can allow you to raise visibility even as organic reach becomes more challenging to achieve.
There are also different ad types on each, so it can be valuable to explore the various options. You may try different types of ads on each platform. You might try retargeting ads on Facebook, but use Shoppable posts on Instagram. Take advantage of audience targeting capabilities on each.
If social media is a part of your sales strategy, you’ll need to explore automation tools and use what you can. Why is automation so key to social selling? People expect timely and personal interaction on social media networks. To meet their expectations, you’re going to need help.
It’s simply not possible to run a successful business and spend every waking moment online replying to comments and answering questions. Social media is like a storefront that is open 24 hours a day, seven days a week (plus holidays!), so don’t take the chance of turning people away or missing crucial requests or concerns.
More people are accessing social media networks and websites via their phones than ever before. When it comes to social media for e-commerce, however, mobile design is just the first step. The whole purchase journey needs to be seamless.
Payment options should be mobile-friendly. Apple Pay, for example, allows you to let users make purchases from their phones. We’ll look at more payment options further down the page.
Consider content formats as well. With more than 100 million hours of video consumed on Facebook every day, you’ll want to offer videos in vertical format for mobile users. People like convenience, a personalized experience, and to feel like they can easily navigate and engage with your site.
Optimizing your landing pages for e-commerce helps create a better user experience by providing people with all the information they need to make a buying decision.
If they click through to your site, you want them to understand quickly they’re in the right place. They should be able to move seamlessly to purchasing the item they wanted.
Ensure you have high-quality product images and videos, if appropriate, with well-written product copy outlining features and benefits. Include sizing or specifications on the product page and clear calls to action (CTAs) to help them convert.
CTAs are what motivate your user to convert to a customer. Take the time to craft these carefully and include them in each interaction you have with potential customers.
You can use different CTAs, like asking questions, including hyperlinks, or simply adding clickable buttons. Your page design might include banners with clear offers, sidebar clickable buttons, or pop-up ads to help customers convert.
User experience (UX) should be your priority when you launch your e-commerce site. You want shoppers to find products quickly and understand how to move from browsing to purchasing without confusion.
The easier you make it for people to buy from you, the better the chance they’ll convert from visitor to customer. Keep your navigation simple to understand and avoid design elements that are too unusual for people to use easily.
Organize your site information with clear labels for product categories and avoid tricky navigation styles that could create confusion.
If you’re going to run a successful e-commerce site, you need to offer reliable and trustworthy ways for people to pay for your products and services.
You can explore a wide range of payment options for your e-commerce business, each with its features and policies. Options include Square, PayPal, Stripe, Apple Pay, Google Pay, and many others.
Some social media platforms allow customers to purchase directly from the app, depending on what features you choose to use. A few of these options include Facebook (with Facebook stores, Messenger Chatbots, and Ads), Instagram (with Stories, Shopping, Live, IGTV, and Ads), and Pinterest (with Promoted Pins, Rich Pins, and Shop the Look Pins.)
You also can investigate third-party websites as a way to advertise and sell your products. Keep reading to learn more about a few of these that may support your e-commerce business.
There are other options for boosting your sales beyond your website. Third-party websites allow you to benefit from established functionality and huge audiences while building your legitimacy and website traffic.
One example of third-party website selling is Amazon. While shoppers on Amazon may realize they’re buying from you instead of directly from the retail giant itself, you still benefit from the credibility of their brand and purchasing capabilities. You also get to tap into their vast audience of visitors with a solid intent to buy.
Another option is using sites like Like to Know It, which allows readers to purchase an item or items from an Instagram post by linking the product emailed to them.
RewardStyle is an invitation-only affiliate network focusing on lifestyle, fashion, and beauty products, allowing sellers to earn money through content creation featuring certain products.
It’s essential to track your strategy’s results as you implement your ideas, so you can accurately analyze your successes and where you need to improve.
Choose quantifiable metrics representing engagement (such as likes, shares, comments, or retweets). Track your website traffic and how much traffic you are getting from your social media channels. Keep track of sales generated by social media marketing and sales completed online or through your campaigns.
It’s not always easy to tie your efforts to your results, but you can try. With specific metrics, you’ll be better able to repeat the working tactics and revisit the areas that don’t seem to be offering you the same return on investment.
Social media is a big part of everyday life for many people and offers an excellent opportunity to get in front of potential customers and sell your products and services. You can use various platforms to strengthen your brand, increase sales, and develop loyal fans.
If you also sell online, using social media for e-commerce is a natural step for your business as you plan future growth. If you haven’t tapped into the benefits of social media marketing yet, start now, so you don’t miss out on the opportunity it represents.
With the steps outlined above, you’ll be ready to reap the benefits of social media for your e-commerce business. If you haven’t explored these options or want some help to make them work for you, reach out for digital marketing support.
Have you invested in social media for e-commerce in your business? Which of the above tips will you try next?
Social media is often your customer’s top choice to try and solve any issues they are experiencing with your site or your product. This brings up a few challenges for big and small businesses: Customers …
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With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored.
Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience.
Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.
Consider this:
How can you keep up with your Twitter account when you haven’t even checked Facebook, Instagram, and TikTok today? What about all those new social media sites that are popping up every other day (or so it seems)?
How do you know which ones to target for your brand and which to skip?
Take a deep breath.
Managing your social media shouldn’t be overwhelming. Social media tools can help:
I’ve done the research for you and organized the top social media marketing into five categories. We start with tools that help with the four stages of social media marketing: discovery, creation, monitoring and scheduling, and analyzing. Then, I added a fifth miscellaneous category at the end.
If you find yourself stuck in a particular stage, just head down to the relevant section.
Are you ready to get productive, optimize your social media marketing, and become an expert social media marketer?
Let’s begin.
According to Statista, users post 347,222 stories to Instagram, and 157,000 share messages on Facebook every minute. It can be overwhelming to find value-added content in all that noise.
Let’s look at content curation social media tools that help filter meaningful content so you can find images, posts, and conversations that will resonate with your audience.
This tool organizes stories shared by friends and followers on Twitter, Facebook, and other social apps. It’s available as a web, Android, and iOS app.
It displays aggregated stories from your social media circle as easy-to-read links in a feed. You can also add influencers in your niche.
You can catch up on news from the last hour, or go through the past week using the “Sort By” option. You can tap into content shared by your second-degree connections, as well.
Finally, you can also curate content from your newsfeed into an email newsletter.
Feedly aggregates the top content in your niche from industry blogs and other publications. Their AI bot, Leo, acts as a research assistant that learns your reading habits and delivers articles you’ll be interested in.
It then “reads” each article and annotates them with relevant summaries, analyses, and links to relevant content.
Leo learns from your behavior. If you save an article, it will show you more like it. If you click “less like this,” Leo will remember and show you fewer articles on that topic.
You can also set up priorities within topics. Choose a sub-topic, and Leo will include those articles under a Priorities tab.
There are several reasons I love this tool. On top of content discovery, you can use it to research keywords, track online trends, and even find influencers within your vertical.
Use it to dissect your competition, understand your audience, and find content with the most social network shares.
The Chrome extension lets you do your research while you browse, as well. To use it, enter your keyword or phrase to discover the top-performing content.
You can use the filters to customize your search by language, time frame, country, and a number of other parameters.
You can find the popularity of content on a particular social network by using the “sort by” feature.
You can also plug a blog URL into the tool to find its top-performing content pieces.
This is another great social media tool for monitoring and searching for hashtags relevant to your industry and track brand mentions.
To start your search, plug in the keyword, and the tool delivers content from several platforms.
Here are search results for #neilpatel:
You can directly respond to these mentions, right from the screenshot page.
On the right sidebar, you get useful stats around the frequency and sentiment of your hashtag.
Tagboard is especially useful to track conversations and engagement during conferences and live events.
According to Venngage, 49 percent of surveyed marketers rated visual content as very important, but 43 percent said producing it consistently was their biggest challenge.
Social media has become undeniably visual, and having a presence on Instagram, Pinterest, TikTok, YouTube, and other visual platforms is paramount.
Here are a couple of social media tools to help you create videos, images, diagrams, Pinterest boards, infographics, and more.
This is a simple graphic design web tool with pre-made templates for all kinds of social networks and uses.
It combines some of the best elements of Photoshop with a drag-and-drop functionality.
For every template, there are a variety of layouts, fonts, and backgrounds to choose from. And if you find yourself having trouble with a particular functionality, there are free tutorials to help you design better graphics.
For example, if you’re considering repurposing your most shared content for an infographic, there’s a tutorial for creating simple infographics with Canva.
Here are ten websites to source free and premium stock photos you can use in your designs.
Biteable allows you to create videos, animations, motion graphics, and a number of other visuals for social, ads, and even presentations. You can use any of their templates to get started.
You can sync your marketing calendar with theirs to get tips and ready-to-go video templates for relevant seasons, holidays, and events.
Pixlr is a freemium service with a lot of the functionality of Photoshop.
Its free services include Pixlr X (for express) with essential tools for quick editing. Pixlr E (for editor) offers a more extensive selection of tools for more sophisticated content creation and Remove BG, an AI-based background removal tool.
If you need even more photo editing capabilities, they offer a subscription-based plan that includes more stickers, overlays, and visual effects, as well.
Pixlr offers templates, as well, some free and some part of the subscription service.
The images you share on Pinterest should be vertically aligned. But, if you insert a tall image directly into a blog post, it’ll take up a lot of real estate.
The solution is uploading the tall Pinterest image below the first picture of your post. Then, change its height and width to one pixel each.
Now, the image will appear when you click on the “Pin it” button to share on Pinterest. The alt text of the Pinterest image automatically serves as the caption for the image.
It’s impossible to manage your brand’s social media accounts 24 hours a day, seven days a week. But the world of social media doesn’t turn off at 5 p.m.
Social media tools for monitoring and scheduling can help. They can save you hours every week by combining your brand activity from multiple social media networks into one dashboard.
Hoot is a full-service social media management tool that lets you track mentions, engagement, and other metrics across all of your social platforms. You can schedule and track posts using their analytics tools and respond to mentions via your dashboard.
This is an amazing app to schedule updates from your social network accounts at the times that you work best for your brand.
It works a lot like Hootsuite. You can create and schedule social posts, and then track them through their analytics.
Buffer will also prioritize social mentions for you, so you can respond to the most pressing ones first.
Hopper HQ connects your brand with top content creators in your vertical. Once you choose from a list of recommended creators, they deliver content you can share in posts and paid ads.
CoSchedule is a simple, integrated social media and blog publishing calendar.
It also includes a suite of organizing tools for social media, brand assets, work, and content. Schedule your blog posts, collaborate with different authors on a post, and assign specific tasks to different people.
It has an easy-to-use, drag-and-drop interface, as well.
In the calendar view itself, you can also keep track of the most shared and engaged with content.
If This Then That is a fantastic social media tool to connect applications and automate social actions. IFTTT offers a series of applets that allow you to connect platforms and streamline your work.
For example, you can send your Instagrams to Twitter as native tweets. You can also get a weekly notification email of all of the people who followed you on Twitter. You can also archive tweets to a Google spreadsheet.
You can create your own applet from scratch by choosing a trigger and appending an action to it.
Or, you can use applets created by other people.
In this article, Kristi Hines explains a killer recipe to directly schedule social media updates from your Feedly account.
You can schedule the articles you choose to read later in Feedly on your social network accounts through Buffer. You only need Gmail and Buffer accounts to set up this applet.
The best way to find the most effective social network for your business is by tracking your social media marketing efforts.
The right data allows you to calculate ROI from your social media marketing campaigns. It’ll help you find your top-performing content, so you can tweak your campaign and optimize your marketing efforts.
Let’s look at a few social media tools to measure and analyze your social activities.
Google Analytics is one of the most widely used analytics tools to track user behavior on websites. But, you can also track social reports under its reporting tab.
To access your social network standing, log into your Analytics account. Then, head over to the Reporting tab. Click on Acquisition > Social.
Set up goals inside Analytics to access these social reports. There are standard templates inside analytics you can use to set actionable goals for your social media marketing campaigns.
If you get stuck, use Google’s official step-by-step guide for setting goals.
There are eight reports you can see under social analytics–Overview, Network Referral, Data Hub Activity, Landing Pages, Trackbacks, Conversions, Plugins, and Visitors Flow.
Once you set up goals, you’ll be able to see your social media impact in Overview.
The most important report is conversions.
You can break down your social media campaign by network and find out the most successful platform.
If you’re interested in the user behavior–the like and share buttons your visitors are clicking–you’ll need to set up social plugins.
Although setting up this report might take time, the end results are worth the effort:
A clear picture of the social network that provides the best ROI and the kind of content you should create for it.
HubSpot has a number of tools, from marketing automation to a full content management system. Their Marketing Hub allows you to create and manage social media posts, video for social, and conversations from their platform.
To get the best results from a real-time social network like Twitter, you need to be active when your followers are online.
Followerwonk analyzes your Twitter followers and tells you when your followers are most active.
You can also use it to find influencers in your niche and discover relevant people to follow.
You can also track your followers by demographics, such as age.
Olapic is a great tool to add to your visual marketing arsenal. You can use the tool to discover, curate, and schedule user-generated content across Instagram, Pinterest, and all your other social accounts.
Use it on your site, in your social ads, and in your emails to lift engagement and increase conversions.
For Instagram and Twitter, a good hashtag analyzer can go a long way. Keep up-to-speed on hashtags relevant to your industry with Keyhole.
The tool also uses machine learning to forecast whether your campaigns will hit their goals.
Finally, Keyhole tracks and monitors influencer performance. You can use it to compare influencers to determine who is most effective for your brand.
Not only does Semrush allow you to create, schedule, and track your own posts, it also lets you track and analyze your competitors’ posts, too. You can also use it to optimize your social ads.
SEMRush is also helpful for general keyword and content research in your vertical (or you can also use Ubersuggest for this).
You are already equipped with the best social media tools to research, curate, plan, schedule, monitor, and analyze your social media marketing efforts.
What about social engagement on your website? The end goal of most social campaigns is to increase your website’s engagement and traffic.
Here are some tools to power your website and drive social media interaction.
A simple way to increase the number of tweets on your blog post is by adding a link to every actionable comment. When a reader clicks on the link, it automatically adds a tweet to their Twitter account.
You can track all of your embedded links from the dashboard.
You can also analyze their performance using their analytics tool.
If you’re on WordPress, there is a simpler alternative–Better Click to Tweet plugin.
Floating share buttons can either help or hurt your engagement and conversions, according to BigCommerce. For example, sharing buttons with counters can hurt conversions if the number of shares is low, while adding share buttons to product pages can actually distract users.
The best way to find out when and where to use share buttons is through extensive testing.
If you’re on WordPress, you can start with Share Buttons by AddToAny plugin. It has the option to activate share buttons in the sidebar, as well as above and below every content piece.
You can also customize the number of social networks you want to show your visitors, from the ones below.
I recommend experimenting with two or three social media share buttons and stick to the social networks where your audience hangs out.
Do you feel like you’re losing time curating and endorsing content by other publishers?
Snip.ly can give it back to you. It’s a link shortener with a great add-on: a customized call to action for every link you share with the tool.
You can use it to drive direct traffic to your website by adding a non-intrusive, custom CTA at the bottom of each post you share.
The CTA can include customized messages, colors, images, and themes.
Besides direct traffic, you can drive app downloads, email list signups, and event registrations.
The analytics dashboard allows you to track the number of clicks and conversions.
Influencers are a trusted source of information for your customers. A recommendation from them can lift your product sales and brand visibility.
But, how can you find influencers interested in your post, service, or product?
That’s where Onalytica comes in. It finds relevant influencers for your brand based on your article link or uploaded file.
It scans an article, then generates a list of targeted influencers in under a minute. After reverse-engineering relevant influencers, you can connect and start building a relationship.
Headlines play a key role in engagement. It’s no wonder that Upworthy used to write 25 headlines for every post.
CoSchedule’s Headline Analyzer is a great tool to ensure headlines attract attention—and clicks.
Using it is simple:
You’ll get an overall score for your headline and a grade for the variety of words you’ve used, top keywords in your headline, and the sentiment your headline evokes
KingSumo helps brands manage giveaways on social media that can help drive emails sign ups and followers.
To create a giveaway, create a title, description, start and end date, and the number of winners. Then, post it directly to your social accounts.
You can manage and track all of your giveaways from a single dashboard.
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If a large section of your audience hangs out on Facebook, then activating Facebook Comments on your website can increase engagement and bring you closer to your social media marketing goals.
But, beware. There is a risk of comment scams that easily pass spam filters. You’ll need to stay on top of comment moderation.
Social media can become a huge distraction, even if it does help drive your business. Manually logging in to post blogs and business updates can eat up valuable time you could use to build a new product, take care of vendor orders, or handle customer concerns.
Start incorporating the above tools in your armory to automate repetitive tasks and batch your social media posts.
They’ll save you time every week. They’ll also improve your ROI from social media marketing and your bottom line.
Have I missed any of your favorite social media marketing tools? Can you share your social media productivity secrets? Please let me know in the comments below.
The post 25 Social Media Tools That Experts Use to Streamline Their Marketing appeared first on Neil Patel.
In the world of digital marketing, content is king. And keywords hold the keys to that kingdom.
They unlock connections to your target market—people who are looking for what you’re trying to sell.
When you’re setting up paid social media campaigns, keywords can help you make those critical connections and ensure your campaign’s success.
Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience.
Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground.
Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it.
Here are the questions you should ask when looking for hashtags:
Researching popular hashtags can provide relevant insights into the conversations happening around a topic. Their power is in the data you can mine from real-life, real-time sources.
Top hashtags can also lead to other hashtags and keywords you may not have considered. As you continue to dig deeper, you may start to see some patterns to add to your campaigns.
Be on the lookout for:
First, you have to find the top hashtags. Begin with what’s trending in your industry and go from there. We’ll go into more specifics on different social media platforms later.
As you dive in, explore the content surrounding the hashtags.
How do you use the information you found? It’s all about inspiration. The hashtags, phrases, and keywords you find can inform your paid social media campaigns in the following ways:
Let’s start with Facebook, one of the most popular platforms for online marketing.
With over two billion users per month, there’s got to be some great data out there for your hashtag research.
You are probably only connected with a tiny number of those people, but don’t let that stop you. In fact, you can choose who sees your Facebook ads:
But, before you create the ad, you need to find the right words to use that are getting the most visibility. This is where hashtags come into play.
A quick search for #tacos on Facebook shows some drool-worthy meals from strangers around the world who made their posts public as well as from brand pages. You do this from your search bar.
That list shows you what words most commonly follow that hashtag. Additionally, when you submit the hashtag you’re searching for, Facebook shows you on the top of the next page how many people are talking about that topic:
When you type in the hashtag that interests you, Facebook also auto-fills other hashtag options to explore.
You can also explore the bookmarks that Facebook makes available, including local events, crisis response, or other timely topics. These can provide insights into why people are using this hashtag.
Instagram is a hashtag-heavy environment, making it ideal for top hashtag research.
Much like on Facebook, you can start by typing your hashtag ideas into the search bar. Instagram not only auto-fills suggestions but also shows you how popular those hashtags are based on how many posts include them.
Are you still looking for more hashtags to dig into? Head to Instagram’s “Explore” section, with the compass icon, to see top posts related to content you have interacted with in the past. You may discover new or emerging hashtags that you didn’t know about.
Now is an excellent time to stop and talk about how hashtags don’t always translate directly into keywords and phrases for paid social media campaigns. You may have to convert from a succinct hashtag to a robust, natural way of talking. Here are a few tips for doing that:
If you’re using Twitter on your mobile device, you can hit the magnifying glass icon at the bottom of your screen to see what’s trending. If you’re on your desktop, hit “#Explore” on the left side of the screen, then click “Trending” to see currently popular hashtags.
You can see what topics Twitter thinks are important now based on their editorial board and algorithms, as well as how many tweets are using those hashtags. Keep in mind some of these are promoted hashtags, not organic ones, though—they are labeled, as you can see with “#Godfall” at the top of this screenshot.
To learn more, click on “Show More” or the “Explore” section on the desktop layout to see more about these topics and find more currently in use.
You may need to dig deep to find hashtags that are relevant to your niche. When you see a conversation or post around topics pertinent to your industry, check out those hashtags.
Don’t be afraid to see a spark of inspiration, such as a new hashtag that’s just starting to catch fire, and get onboard that topic before it becomes a wildfire.
Where do you go to find the top hashtags on LinkedIn? There are a couple of different ways to start your research.
You can look up hashtags in the search bar at the top, just as you do on other social media platforms:
And like other platforms, LinkedIn will auto-recommend other options.
When you choose a hashtag, LinkedIn shows how many people are currently following that hashtag. This data can help you understand how many people may see your posts that incorporate that hashtag. You will also see top posts with that hashtag.
When you follow a hashtag you’re interested in, you can click on the three dots on the right of your followed hashtags and choose “Discover new hashtags.”
Now you’ll see all kinds of popular hashtags to inspire you.
If you want to skip those steps and just start exploring, you can go straight to LinkedIn’s Follow Fresh Perspectives tab to see the top hashtags, accounts, and companies LinkedIn recommends to you.
Here’s the critical thing to remember about LinkedIn: It’s a popular platform for content, but it’s also very specific in its contextual use. LinkedIn is generally about professional or career conversations.
Are you trying to reach a creative, DIY crowd with your paid social media ads? Pinterest can show you what’s hot right now.
With Pinterest, hashtags aren’t as critical and promoted as they are on other platforms. Keywords in a post seem to be just as crucial for searching.
Here is a search for the popular term “Hygge:”
And a search for “#Hygge:”
You’ll notice similar results. So, just searching around for popular topics on Pinterest and exploring the top posts may prove just as useful.
However, if you are looking for top hashtags, there is a workaround. You can log in to the mobile app, click to create a new pin, and type a hashtag into the description section. This will give you a listing of top alternatives and stats for how popular they are.
If you’re still looking for the right hashtag, you may want to try one of the many hashtag search tools. These online and app tools allow you to plug in hashtags you’re using, and find related and popular hashtags. A few options include:
The key to using hashtags for paid social media is to use them as a launching point. They should inspire relevant content for your very specific target market. Hashtags can help you understand who they are, what they care about, and how they talk online.
Popular hashtags can also open the door to new opportunities for your social media strategy as you join fresh, ongoing conversations happening online and reach out to new markets.
Which popular hashtags will you be analyzing to inform your next social media ad campaign?
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The post How to Find Paid Social Media Keyword Ideas From Top Hashtags appeared first on Neil Patel.