Tag: Traffic

How to Get More Organic Traffic Without Doing Any SEO (Seriously)

You
all know SEO is a long-term game… at least when it comes to Google.

And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time.

So
then, what should you do?

Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

Seriously.

So,
what is it? And how can you get more organic traffic?

Well,
this story will help explain it…

The
old days

When
I first started my journey as an SEO, I got really good at one thing.

Getting
rankings!

Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter).

Stuff some keywords into your page, your meta tags, and build some spammy rich anchor text links and you were good to go.

You
could literally see results in less than a month.

SEO wasn’t too complicated back then. So much so, that I even started an SEO agency and created a handful of sites.

I was starting to rank my sites at the top of Google but they didn’t make a dollar. Literally, not a single dollar.

In fact, I was actually losing money on them because I had to pay for the domain registration expenses and hosting.

So, one day I decided that I was tired of losing money and I was going to do something about it. I took the keywords that I was ranking for and started to type them into Google to see who was paying for ads for those terms.

I hit up each of those sites and tried to get a hold of the owner or the person in charge of marketing.

I asked them how much they were paying for ads and offered them the same exact traffic for a much lower price. I was able to do this because I already had sites that ranked for those keywords.

In other words, I offered to rent out my website for a monthly fee that was a fraction of what they were paying for paid ads.

Next thing you know I was collecting 5 figures in monthly checks and my “renters” were ecstatic because they were generating sales at a fraction of the costs compared to what they were spending on paid ads.

So, what’s the strategy?

Well, it’s simple. Back in the day, I used to rent out my websites… the whole site.

These
days I’ve learned how to monetize my own site, so I don’t rent them out.

But you know what, most of the sites that rank on Google are content-based sites. Over 56% of a website’s organic traffic is typically going to their blog or articles.

So why not rent a page on someone else’s site? From there, modify that page a bit to promote your products or services?

I
know this sounds crazy, but it works. I have one person that just reaches out
to site owners asking if we can rent out a page on their site. We do this for
all industries and verticals… and when I look at how much we are spending
versus how much income we are generating, it’s crazy.

Here are the stats for the last month:

Rental
fees: $24,592

Outreach costs: $3,000

Legal
costs: $580

Copywriting
and monetization costs: $1,500

Total
monthly cost: $29,672 

Now
guess what my monthly income was?

It
was $79,283.58.

Not
too bad.

Now
your cost on this model won’t be as high as mine because you can do your own
outreach, monetize the page you are renting on your own, and you probably don’t
need a lawyer.

And don’t be afraid of how much I am spending in rental fees as you can get away with spending $0 in the first 30 days as I will show you exactly what to do.

Remember, it’s also not what you are spending, it’s about profit and what you are making. If it won’t cost you any money in the first 30 days and you can generate income, your risk is little to none.

Here
are the exact steps you need to follow:

Step
#1: Find the terms you want to rank for

If
you already know the terms you want to rank for, great, you can skip this step.

If you don’t, I want you to head to Ubersuggest and type in a few of your competitors’ URLs.

Head
over to the top pages report and look at their top pages.

Now
click on “view all” under the estimated visits column to see a list of
keywords that each page ranks for.

I want you to create a list of all of the keywords that contain a high search volume and have a high CPC. Keywords with a high CPC usually mean that they convert well.

Keywords
with a low CPC usually mean they don’t convert as well.

When
you are making a list of keywords, you’ll need to make sure that you have a
product or service that is related to each keyword. If you don’t then you won’t
be able to monetize the traffic.

Step
#2: Search for the term

It’s
time to do some Google searches.

Look
for all of the pages that rank in the top 10 for the term you ideally want to
rank for.

Don’t
waste your time with page 2.

What
I want you to look for is:

  • Someone who isn’t your competitor. Your competition isn’t likely to rent out a page on their site to you.
  • A page that isn’t monetized. Not selling a product or service. (If the page has ads, don’t worry.)
  • A site owned by a smaller company… a publicly-traded company isn’t likely to do a deal. A venture-funded company isn’t likely to do a deal either (Crunchbase will tell you if they are venture-funded).

Step
#3: Hit up the website

Typically, through their contact page, they should have their email addresses or phone number listed. If they have a contact form, you can get in touch that way as well.

If
you can’t find their details, you can do a whois
lookup to see if you can find their phone number.

What’ll
you want to do is get them on the phone. DO NOT MAKE YOUR PITCH OVER EMAIL.

It
just doesn’t work well over email.

If
you can’t find their phone number, email them with a message that goes
something like this…

Subject: [their website name]

Hey [insert first name],

Do you have time for a quick call this week?

We’ve been researching your business and we would like to potentially make you an offer.

Let me know what works for you.

Cheers,

[insert your name]

[insert your company]

[insert your phone number]

You
want to keep the email short as I have found that it tends to generate more
calls.

Once you get them on the phone, you can tell them a little bit about yourself. Once you do that, tell them that you noticed they have a page or multiple pages on their website that interest you.

Point
out the URL and tell them how you are interested in giving them money each
month to rent out the page and you wouldn’t change much of it… but you need
some more information before you can make your offer.

At this point, you’ll want to find out how much traffic that page generates and the keywords it ranks for. They should have an idea by just looking at their Google Analytics (you’ll find most of these sites don’t use Google Search Console).

Once
you have that, let them know that you will get in touch with them in the next
few days after you run some numbers.

Go back, try to figure out what each click is worth based on a conservative conversion rate of .5%. In other words, .if 5% of that traffic converted into a customer, what would the traffic be worth to you after all expenses?

You’ll
want to use a conservative number because you can’t modify the page too
heavily or else you may lose rankings.

Once
you have a rough idea of what the page is worth, get back on the phone with
them and say you want to run tests for 30 days to get a more solid number on
what you can pay them as you want to give them a fair offer.

Typically,
most people don’t have an issue because they aren’t making money from the page
in the first place.

Step
#4: Monetize the page

If
you are selling a product, the easiest way to monetize is to add links to the
products you are selling.

For
example, if you are selling a kitchen appliance like a toaster, you can add
links from the article to your site.

Just
like this article.

The easiest way to monetize a blog post is to add links to products or services you are selling.

Don’t delete a lot of the content on the page you are modifying… adding isn’t too much of an issue but when you delete content sometimes you will lose rankings.

As
for a service-based business, linking out to pages on your site where people
can fill out their lead information is great.

Or you can just add lead capturing to the page you are renting out. Kind of like how HubSpot adds lead forms on their site.

I’ve actually found that they convert better than just linking out to your site.

When monetizing the page you are renting, keep in mind that you will need disclaimers to let people know that you are collecting their information for privacy purposes. You also should disclose you are renting out the page and nofollow the links.

Once you are monetizing the page for a bit, you’ll have a rough idea of what it is worth and you can make an offer on what you’ll page.

I recommend doing a 12-month contract in which you can opt-out
with a 30-day notice.

The reason you want a 12-month agreement is that you don’t want to have to keep renegotiating. I also include the 30-day opt-out notice in case they lose their rankings, you can opt-out.

And to clarify on the op-out clause, I have it so only I can opt-out and they are stuck in the agreement for a year.

Conclusion

SEO isn’t the only way you can get more organic traffic.

Being creative, such as renting pages that already rank is an easy solution. Best of all, you can get results instantly and it’s probably cheaper than doing SEO in the long run.

The only issue with this model is that it is really hard to
scale.

If I were you, I would do both. I, of course, do SEO on my own site because it provides a big ROI. And, of course, if you can rent out the pages of everyone else who ranks for the terms you want to rank for, it can provide multiple streams of income from SEO.

The beauty of this is model is that you can take up more than one listing on page 1. In theory, you can take up all 10 if you can convince everyone to let you rent their ranking page.

So, what do you think of the idea? Are you going to try it out?

The post How to Get More Organic Traffic Without Doing Any SEO (Seriously) appeared first on Neil Patel.

How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources

I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree with. I’ve founded startups that… Read more »

The post How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources appeared first on Paper.li blog.

Web Marketing to Increase Web Site Traffic

Web Marketing to Increase Web Site Traffic

Wish to know the very best Internet advertising approaches that make best use of internet marketing Internet services to peak capacity? Simply advise on your own that it’s everything about WEB SITE TRAFFIC. On the internet marketing (plus Internet advertising associate programs) are your special method to considerably boosted on the internet web traffic.

Just how effective is your existing technique for Internet advertising online advertising and marketing? Have you developed a reliable yet standard prepare for your company residence Internet advertising promo?

The vital issue is absence of realistic, sensible Internet advertising details. For many of us, however, it takes a while to discover that “fast” Internet advertising options really take longer than doing Internet internet website marketing the appropriate method.

What is “Internet Marketing Advertising” all concerning? As well as, is it genuinely needed for web site advertising Internet advertising to set you back a whole lot?

The real solution is that Internet advertising residence company chance can be gratifying as well as productive, yet if, as well as ONLY if, you obtain the globes finest Internet advertising and marketing devices? There exists a checklist of the greatest, most shown, definitely reliable, as well as over and over again gratifying Internet advertising and marketing advertising and marketing online devices readily available.

The streamlined yet remarkably reliable and also insightful Internet advertising and marketing e-book, “Secrets of the Big Dogs,” supplies bona fide, realistic on the internet advertising promo standards. It places roughly number 17 on the distinguished ClickBank appeal listing of over 470 various other “secret-revealing,” Internet advertising and marketing home based business possibility, and also Internet advertising and marketing digital books. The determined truths offered below can considerably aid virtually any kind of Internet advertising “novice” in getting multi level marketing web company outcomes, and also specifically, to use plus find targeted internet site web traffic.

When you desire a lot more internet website traffic, usage marketing for Internet advertising methods that optimize your online advertising company chance. Specifically with house based Internet advertising and marketing organisations, you might have a propensity to ignore the recurring worth of competent and also specialist Internet advertising and marketing approach.

If you can find out just how to efficiently work up boosted website web traffic (yet it have to be WEB SITE TRAFFIC OF HIGH VALUE) after that you effectively grasp one of the most gratifying concepts of almost all Internet advertising approaches. Obtain a lot more internet site website traffic by complying with these straightforward standards that the majority of consider given.

This write-up is mainly concerning gathering on your own the most effective Internet advertising methods that enhance mlm Internet company towards skyrocketing monetary elevations while likewise supplying the added side advantage of individual fulfillment. Acquiring exceptional internet website traffic is the only method to obtain that the majority of desirable on-line advertising and marketing success.

Today, one of the globes finest Internet advertising devices is Internet associate advertising programs. Almost all residence based Internet advertising and marketing companies require to optimize their Internet advertising and marketing advertising and marketing in order to boost internet website web traffic outcomes.

Desire to recognize the ideal Internet advertising approaches that take full advantage of network advertising and marketing Internet companies to peak capacity? The real solution is that Internet advertising and marketing house company possibility can be satisfying as well as productive, however if, as well as ONLY if, you obtain the globes finest Internet advertising devices? The determined realities provided below can considerably assist nearly any kind of Internet advertising “novice” in getting network advertising net service outcomes, and also particularly, to use plus find targeted internet website traffic.

Specifically with house based Internet advertising services, you might have a propensity to ignore the recurring worth of efficient and also expert Internet advertising method. Virtually all residence based Internet advertising services require to optimize their Internet advertising and marketing advertising and marketing in order to enhance internet website web traffic outcomes.

The post Web Marketing to Increase Web Site Traffic appeared first on ROI Credit Builders.

The post Web Marketing to Increase Web Site Traffic appeared first on Buy It At A Bargain – Deals And Reviews.

Web Marketing to Increase Web Site Traffic

Web Marketing to Increase Web Site Traffic

Wish to know the very best Internet advertising approaches that make best use of internet marketing Internet services to peak capacity? Simply advise on your own that it’s everything about WEB SITE TRAFFIC. On the internet marketing (plus Internet advertising associate programs) are your special method to considerably boosted on the internet web traffic.

Just how effective is your existing technique for Internet advertising online advertising and marketing? Have you developed a reliable yet standard prepare for your company residence Internet advertising promo?

The vital issue is absence of realistic, sensible Internet advertising details. For many of us, however, it takes a while to discover that “fast” Internet advertising options really take longer than doing Internet internet website marketing the appropriate method.

What is “Internet Marketing Advertising” all concerning? As well as, is it genuinely needed for web site advertising Internet advertising to set you back a whole lot?

The real solution is that Internet advertising residence company chance can be gratifying as well as productive, yet if, as well as ONLY if, you obtain the globes finest Internet advertising and marketing devices? There exists a checklist of the greatest, most shown, definitely reliable, as well as over and over again gratifying Internet advertising and marketing advertising and marketing online devices readily available.

The streamlined yet remarkably reliable and also insightful Internet advertising and marketing e-book, “Secrets of the Big Dogs,” supplies bona fide, realistic on the internet advertising promo standards. It places roughly number 17 on the distinguished ClickBank appeal listing of over 470 various other “secret-revealing,” Internet advertising and marketing home based business possibility, and also Internet advertising and marketing digital books. The determined truths offered below can considerably aid virtually any kind of Internet advertising “novice” in getting multi level marketing web company outcomes, and also specifically, to use plus find targeted internet site web traffic.

When you desire a lot more internet website traffic, usage marketing for Internet advertising methods that optimize your online advertising company chance. Specifically with house based Internet advertising and marketing organisations, you might have a propensity to ignore the recurring worth of competent and also specialist Internet advertising and marketing approach.

If you can find out just how to efficiently work up boosted website web traffic (yet it have to be WEB SITE TRAFFIC OF HIGH VALUE) after that you effectively grasp one of the most gratifying concepts of almost all Internet advertising approaches. Obtain a lot more internet site website traffic by complying with these straightforward standards that the majority of consider given.

This write-up is mainly concerning gathering on your own the most effective Internet advertising methods that enhance mlm Internet company towards skyrocketing monetary elevations while likewise supplying the added side advantage of individual fulfillment. Acquiring exceptional internet website traffic is the only method to obtain that the majority of desirable on-line advertising and marketing success.

Today, one of the globes finest Internet advertising devices is Internet associate advertising programs. Almost all residence based Internet advertising and marketing companies require to optimize their Internet advertising and marketing advertising and marketing in order to boost internet website web traffic outcomes.

Desire to recognize the ideal Internet advertising approaches that take full advantage of network advertising and marketing Internet companies to peak capacity? The real solution is that Internet advertising and marketing house company possibility can be satisfying as well as productive, however if, as well as ONLY if, you obtain the globes finest Internet advertising devices? The determined realities provided below can considerably assist nearly any kind of Internet advertising “novice” in getting network advertising net service outcomes, and also particularly, to use plus find targeted internet website traffic.

Specifically with house based Internet advertising services, you might have a propensity to ignore the recurring worth of efficient and also expert Internet advertising method. Virtually all residence based Internet advertising services require to optimize their Internet advertising and marketing advertising and marketing in order to enhance internet website web traffic outcomes.

The post Web Marketing to Increase Web Site Traffic appeared first on ROI Credit Builders.

Web Marketing to Increase Web Site Traffic

Web Marketing to Increase Web Site Traffic

Wish to know the very best Internet advertising approaches that make best use of internet marketing Internet services to peak capacity? Simply advise on your own that it’s everything about WEB SITE TRAFFIC. On the internet marketing (plus Internet advertising associate programs) are your special method to considerably boosted on the internet web traffic.

Just how effective is your existing technique for Internet advertising online advertising and marketing? Have you developed a reliable yet standard prepare for your company residence Internet advertising promo?

The vital issue is absence of realistic, sensible Internet advertising details. For many of us, however, it takes a while to discover that “fast” Internet advertising options really take longer than doing Internet internet website marketing the appropriate method.

What is “Internet Marketing Advertising” all concerning? As well as, is it genuinely needed for web site advertising Internet advertising to set you back a whole lot?

The real solution is that Internet advertising residence company chance can be gratifying as well as productive, yet if, as well as ONLY if, you obtain the globes finest Internet advertising and marketing devices? There exists a checklist of the greatest, most shown, definitely reliable, as well as over and over again gratifying Internet advertising and marketing advertising and marketing online devices readily available.

The streamlined yet remarkably reliable and also insightful Internet advertising and marketing e-book, “Secrets of the Big Dogs,” supplies bona fide, realistic on the internet advertising promo standards. It places roughly number 17 on the distinguished ClickBank appeal listing of over 470 various other “secret-revealing,” Internet advertising and marketing home based business possibility, and also Internet advertising and marketing digital books. The determined truths offered below can considerably aid virtually any kind of Internet advertising “novice” in getting multi level marketing web company outcomes, and also specifically, to use plus find targeted internet site web traffic.

When you desire a lot more internet website traffic, usage marketing for Internet advertising methods that optimize your online advertising company chance. Specifically with house based Internet advertising and marketing organisations, you might have a propensity to ignore the recurring worth of competent and also specialist Internet advertising and marketing approach.

If you can find out just how to efficiently work up boosted website web traffic (yet it have to be WEB SITE TRAFFIC OF HIGH VALUE) after that you effectively grasp one of the most gratifying concepts of almost all Internet advertising approaches. Obtain a lot more internet site website traffic by complying with these straightforward standards that the majority of consider given.

This write-up is mainly concerning gathering on your own the most effective Internet advertising methods that enhance mlm Internet company towards skyrocketing monetary elevations while likewise supplying the added side advantage of individual fulfillment. Acquiring exceptional internet website traffic is the only method to obtain that the majority of desirable on-line advertising and marketing success.

Today, one of the globes finest Internet advertising devices is Internet associate advertising programs. Almost all residence based Internet advertising and marketing companies require to optimize their Internet advertising and marketing advertising and marketing in order to boost internet website web traffic outcomes.

Desire to recognize the ideal Internet advertising approaches that take full advantage of network advertising and marketing Internet companies to peak capacity? The real solution is that Internet advertising and marketing house company possibility can be satisfying as well as productive, however if, as well as ONLY if, you obtain the globes finest Internet advertising devices? The determined realities provided below can considerably assist nearly any kind of Internet advertising “novice” in getting network advertising net service outcomes, and also particularly, to use plus find targeted internet website traffic.

Specifically with house based Internet advertising services, you might have a propensity to ignore the recurring worth of efficient and also expert Internet advertising method. Virtually all residence based Internet advertising services require to optimize their Internet advertising and marketing advertising and marketing in order to enhance internet website web traffic outcomes.

The post Web Marketing to Increase Web Site Traffic appeared first on ROI Credit Builders.

How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources

I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree with. I’ve founded startups that… Read more »

The post How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources appeared first on Paper.li blog.

The post How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources appeared first on Getting Your Business Started Off To The Right Start.

How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business.

If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.

backyard bowl

That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above.

Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

acai bowl

What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you.

Best of all, very few marketers are even leveraging these features.

Welcome Offers

What’s one of the easiest ways to generate more sales?

By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales.

Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers.

By following your business, they can get first-time deals and always keep in touch to see when new deals are posted.

offers

Not only will this bring you new customers but also repeat customers because people will be notified every time you have new deals.

To set up a welcome offer, open your Google My Business app and tap on your profile. Under “Turn followers into customers,” click on ‘Create Welcome Offer’ and hit ‘Create.’

You can enter the following information in your offer:

  • Title (30% off oil changes)
  • Description
  • Coupon Code (Optional)
  • Terms and Conditions (Optional)
  • Website (Optional)

Once finished, you can preview your message and publish. For notifications on new followers, and editing or deleting offers, you can read more on Google Support.

Generate leads in just a few clicks

Google is now adding a “Request a Quote” button in your business listing which was discovered by Joy Hawkins and can also be seen on mobile when searching branded terms.

request quote

This is happening with businesses that have the Google My Business messaging feature on.

To enable messaging, open the Google My Business app and go to your listing.

mobile 2

Navigate to Customers -> Messages and turn on!

moble 1

People will now be able to ask for quotes on cars, insurance, and pretty much any service out there.

You can even review these quotes and reply to them within the Google My Business App and connect with your customers easily for a quick sale.

Make sure you claim your URL

Businesses can now claim a Short Name and URL for their listing.

If you haven’t claimed your URL, make sure you do so before it gets taken by someone else.

Don’t get too crazy though as you can only change your short name three times per year. You can enable this by navigating to your locations page, click “Info” on the left-hand side, and see “add short name”.

short name

You may not think this is a big deal, but if you have used Google My Business before, then you know it’s not easy to share your profile on business cards, emails, and text messages without posting a huge URL.

With short names, your landing page will show as g.page/businessname and can be easily shared.

A business can choose a name between 5 and 32 characters and it can contain the business name, location, and more. People can still flag a name for impersonating another business or if the name is offensive, fake, spammy, or contains inappropriate terms.

So, remember not to violate any policies with your name.

I recommend doing this as it will make it easier for your customers to refer back to your profile where they can read updates, post, make reservations, read/write reviews, and more!

And eventually, people will be able to search short names in Google Maps to find the businesses they love.

Google Assistant

Google is now letting customers order food from restaurants and stores via Google Assistant, which is delivered through DoorDash, Postmates, Delivery.com, Slice, ChowNow, and Zuppler, with other partners possibly coming soon.

naab med

Users can click on Order Now on the listing and can choose pick-up or delivery and if they want to order ASAP or schedule for later. Payment happens through the default payment on Google Pay. If they do not have one, they will be able to add credit card information through this too.

Additionally, customers can order food by using Google Assistant by saying “Okay Google, order food from [restaurant].” If the user has ordered before, it will let them see past orders.

naab

Updating your menu online, as well as delivery service carriers and their apps will help get you started on this.

You’ll want to make sure your menus are consistent through all your service carriers to get the best orders to your hungry customers.

And of course, I know there is a good chance you don’t have a restaurant or aren’t in the food delivery business, but expect to see more ways Google My Business gets integrated with Google Assistant.

It’s better to be early than late.

And speaking of food, Google has also added the popular dish tab on your menu which features images and menu items that people love the most.

pop dish

This scans reviews and images on your Google My Business profile to find the most commonly mentioned dish and adds it to your popular dish tab. Of course, if anything is wrong, you can suggest edits to these.

This helps if there are dishes without names, wrong names, or typos can be fixed.

Auto-generated posts based on reviews

Look, you are busy, but you have no choice but to create content.

Google has given you easier ways to generate posts… in essence, they are now creating auto-generated posts for you.

These recommended posts are suggested through customer reviews on your Google My Business profile and are similar to their Small Thanks program, which tried to get you to highlight reviews given by previous customers on social media and even being able to print it out and display it on your business walls.

You are probably wondering why should you use it, right?

This helps keep people engaged in your profile if you haven’t posted on Google My Business in a while and gives you fast and easy publishing. It even gives you options to customize backgrounds with images and colors.

suggest post

This will pop up on your Google My Business dashboard and all you have to do is hit “Create this post”.

There’s no real way to pick other reviews for Suggested Posts, but you are always welcome to create your own. This is just a simple feature created to help engage your audience more.

Boost your conversions by controlling your images

Businesses can now set a preferred profile cover photo in your image carousel and have a place for logos at the top-right of your profile next to the business name.

This is an additional feature to the regular NAP (Name, Address, Phone Number) as well as business hours and will be prominently featured.

images

You can easily create offline material

Google is launching a website where businesses can order and get custom promotional items such as stickers and posters to advertise their business. This is in hopes that it will entice customers to follow places on your profile, add reviews, and create bookings.

You can even order signs like ‘follow us on Google’ and more for free (one shipment per location).

stickers

For posters, you can use the editor to create your own type of poster that can be downloaded and easily printed by yourself or a local printing company. If posters aren’t your cup of tea, you can even share these on social media.

posters

This is currently free as it is a downloadable offer, but you may want to pay to have someone print this out in poster size or as stickers to put on your business windows.

Just think of it this way, people put Yelp signage everywhere because it works. Chances are, it will work on Google as well.

Place Topics

Google launched Place Topics which uses data based on reviews to help give information on what previous customers think about your business.

place top reviews

This can help users see themes of reviews at a glance for businesses and it’s all automated.

It’s kind of like a tag cloud.

This does mean that you cannot generate these yourselves or edit them. So, if you don’t have one, you may not have enough reviews.

Also, if you have a negative one, there’s potentially no way of removing this unless you get the review removed. So, make sure your happy customers are leaving reviews is very important.

Possibly entice them with a 10% discount the next time they come… assuming you aren’t breaking any policy guidelines.

Q&A Auto-Suggest Answers

This feature that Google updated uses previous answers to questions and Google My Business Reviews to answer new questions on the spot. As you start writing the question, different answers start to pop up to give you the best match.

instant qa

So how can you make sure people get the most accurate answer?

Similar to place topics, encouraging your customers to leave detailed reviews of their experience really helps. The more detailed the review is, the better the question gets answered.

Of course, people who are searching for answers can potentially see negative reviews such as prices are too high, service takes long, very long waits on weekends, and more.

In other words, always encourage positive reviews from your loyal customers.

Conclusion

If you haven’t used Google My Business before, you should check it out. With their updates and new features, it is now easier to generate sales and collect leads.

In the future, you’ll see a much deeper integration between Google My Business and Google Assistant. This is going to be important as 50% of the searches will soon by voice searches according to ComScore.

Make sure you are leveraging all of these features and releases Google is launching because it doesn’t cost you money and if you get in early enough, you’ll have an advantage over your competition.

So are you using Google My Business to it’s fullest extent?

The post How to Generate More Traffic with Google’s New Features appeared first on Neil Patel.

Bruce Lee Can Help You Transform Your Traffic Strategy

Guest author, Shawn Twing, is responsible for Marketing Funnel Automation’s traffic generation strategy and is a member of the MTAM faculty.

Martial artist, actor, teacher, and philosopher Bruce Lee died seventeen years before the debut of the world wide web, yet he may have given the best advice – ever – for creating and executing an effective traffic generation strategy.

While Lee was best known for his movie roles, his accomplishments in the martial arts are also legendary. From his background in Wing Chun Kung Fu, he developed an entirely new interpretation of Kung Fu that he named Jeet Kune Do that emphasized efficiency, directness, and simplicity. Lee’s relentless focus on “hacking away at the unessential” gives us a powerful foundational principle we can use immediately.

Before I dive into that principle and how you can use it, let me give you a little background so you can understand my perspective. I’ve owned a website development and Internet marketing agency for seventeen years, completed more than 350 projects for clients large and small, and managed tens of millions of dollars of advertising spend through Google, Facebook, LinkedIn, Twitter, and many other platforms. I’ve seen every crazy scheme you can imagine come and go, and watched traffic opportunities, strategies, and tactics evolve (and often implode) for nearly two decades.

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One more thing that’s crucial to understand is that I am, first and foremost, a student of my craft, always looking for the underlying principles that matter, the tried and true methods that really work, and, to borrow Bruce Lee’s phrase, always “hacking away at the unessential.” Once meaningful metrics/goals have been identified – for example, target cost-per-lead (CPL) or funnel-specific-ROI – I focus relentlessly (and people who work with me would tell you, stubbornly) on the most efficient, direct, and simplest method(s) to achieve those metrics/goals.

How do I do that, and more importantly, how can you do the same thing? The answer can be found in a quote from Bruce Lee which I believe provides the secret to creating a sustainable, predictable, and scalable traffic engine for your business. Lee said:

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”

To understand why this is so powerful, let’s compare and contrast a typical traffic generation scenario with a strategy informed by Bruce Lee’s single-minded focus.

Strategy #1 – Variety is the Spice of Life

This strategy is all about action spread across different opportunities. Create an Adwords account, set up retargeting, create a few search campaigns, try some banner ads on the Google Display Network, add some video advertising through YouTube, set up a Facebook advertising account, then LinkedIn, Twitter, Instagram, Pinterest, Reddit, maybe add some third-party services like Sitescout, Adroll, and Perfect Audience…and on and on it goes. There’s always something new and exciting to try, new opportunities and approaches, and certainly new products to learn the newest “secret”.

The fundamental problem with this approach is that effort is spread too thin. By necessity, we become “dabblers” to borrow a phrase from Mastery, by George Leonard. We never have the joy – or the business impact – of truly mastering our craft. The often-used metaphor is light. When diffused (think light bulb) it will illuminate a room, when magnified (think laser) it will burn through steel.

Strategy #2 – The Bruce Lee Method

Instead of looking for opportunities, the Bruce Lee method focuses relentlessly on results. To use this method, we need to ask a better question. Instead of “what could we do?”, we ask “what should we do?” The difference cannot be overstated.

“What could we do” assumes that time, energy, and dollars are infinite and no prioritization is required. If that’s the case, we could do anything and it wouldn’t matter. We have all the time in the world and money is no object.

However, for everyone I know, time, energy, and dollars are finite which means we need to establish priorities.

For example, if the priority is to generate 150 leads per day for a marketing funnel at a cost of $12 or less per lead, the next question we have to ask is “what is the simplest, most direct, and most efficient way to achieve that goal?” In my experience, that’ll quickly and dramatically limit the options available.

Once those options have been identified, then it’s a matter of practicing the one kick 10,000 times.

If YouTube pre-roll videos appear to be the best vehicle for reaching your goal, don’t dabble with them – become a master. Learn everything you can about them, know your audience inside and out, investigate the tools and resources available (and experiment with them) look at your metrics daily (hourly!), study your results, form and test hypotheses until you know that source of traffic and its impact on your business like the back of your hand.

Then – and only then – move on to the next source of traffic and repeat the process.

One amazing benefit of this approach is that each new method becomes easier to understand and integrate. (If there’s any “secret” to my success in traffic generation it’s that I have internalized the fundamental principles of my field and that allows me to understand new developments faster and at a deeper level than most people. It’s not magic; it’s experience.)

How to spread out your actions

But wait – what about the dangers of putting all of our eggs in one basket?

Todd covered this problem very well in a previous post and he’s absolutely right that it’s a very serious issue. Anyone who has spent a lot of time and money generating traffic has had an important source of traffic disappear overnight. Facebook’s often inexplicable (and irrevocable) account shutdowns are the most recent and dramatic form of this, and it happens elsewhere as well.

I believe part of the solution is focusing our attention vertically into methods first, and horizontally across platforms second. For example, if paid search marketing is your starting point, get something working well on Google and then replicate that (and make the necessary tweaks) on Bing.

If you’re reaching a professional audience on Facebook, reach the same audience next on LinkedIn.

If a content strategy is working for you on Facebook, move on to services like OutBrain. Banner advertising on the Google Display Network? Sitescout next. Keep adding layers thematically and continually move along the road to mastery.

Another part of the solution is going out of your way to understand the policies and preferences of the advertising platforms you’re using.

Google, in particular, is very transparent in its expectations, which are focused overwhelmingly on user experience. Google also has a support center with very knowledgeable staff who can answer questions, address concerns, etc. Work with Google and they will work with you.

Facebook does publish its policies and preferences, and live chat is available for feedback. In my experience, however, Facebook also has extensive unwritten rules and that can be problematic. It’s one thing to knowingly break a rule and suffer the consequences, and another to suffer consequences without breaking any transparent rules.

One final recommendation is this – put as much time, energy, and attention into your traffic strategy as you do in developing your marketing funnel. Figure out what works uniquely well for your business and then step onto the path of mastering whatever that is. Build on it over time, adding stability to your business along the way and eventually you’ll look back and wonder how you make so much progress so fast.

The post Bruce Lee Can Help You Transform Your Traffic Strategy appeared first on Marketing Funnel Automation.