How to Make Money From OTT Platforms and Video on Demand

As a business or marketing professional, when consumer habits change, you must pay attention. Perhaps nothing is changing more rapidly or drastically than how people consume video content.

To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). We cover both in this guide.

What Is Video on Demand (VOD)?

Video on demand (VOD) is a technology allowing viewers to watch video content when and where they want and the click of a button or tap on a touchscreen.

VOD is also popular because you can pause, rewind, or fast-forward content—and, unlike DVDs, you can easily start an episode from the moment you stopped it rather than searching through a menu.

In short, it gives viewers complete control of what they consume and how they want to consume it.

One of the most popular VOD services is Netflix, which started as a DVD mailing service and kept ahead of the game by adopting streaming early.

VOD - Netflix

What Is OTT?

Over-the-top (OTT) is a way of streaming video and film content over the internet at the user’s request.

The primary reason for this unusual name, over-the-top, is because it goes over the tops of traditional media distribution channels and distributes content directly to the consumer via an internet connection.

OTT platforms were made popular by streaming services like Amazon Prime Video, Hulu, YouTube, and more.

VOD Vs. OTT—What’s the Difference?

One of the primary differences is the medium through which video content is delivered.

  • VOD: Video on demand involves consuming any media content that isn’t played on a certain schedule or requires a physical DVD, tape, etc.
  • OTT: This is strictly streamed content, not downloaded or otherwise stored offline, and can include media like videos and online radio programs, such as podcasts.

The other big difference is VOD can’t be live content, while OTT can, as VOD by definition can’t have a set schedule involved. However, live content can later become VOD if it’s allowed to stay online for future viewing.

OTT is often VOD, but not always, and vice versa. As you may have guessed, many platforms, like YouTube, are categorized under both VOD and OTT.

Are VOD and OTT Right for Me?

If you’re willing to put in the hard work to create a high volume of quality on-demand content, you may be wondering if VOD or OTT is right for you. Bearing in mind there is overlap between the two, here are some pros of each option to help you determine which best suits your needs.

Pros of VOD

VOD enables you to deliver on-demand content to users, which is incredibly popular among consumers. As a result, you could monetize your brand faster and easier via VOD.

This method is best suited to subscription-based businesses. For example, fitness coaches can use VOD platforms to offer monthly subscriptions for on-demand fitness classes.

VOD also works well for brands wanting to leverage sponsorship deals—more on these monetization methods in a moment.

However, to make money from VOD, you must have a large, high-quality content library, so make sure you have a team able to handle this workload.

Pros of OTT

OTT’s strength lies in utilizing the internet, resulting in OTT platforms being able to offer both video-on-demand services and live streaming. This is essential for brands that rely on live events in their business model. A good example is Wanderlust TV:

VOD - Wanderlust example

If live events are part of your marketing mix, OTT is the way to go for you and your brand.

How Do I Make Money With VOD and OTT Platforms?

As a marketer, you may be wondering how to use VOD and OTT to bring in revenue. There are several ways you can profit from your video content.

Monetizing OTT Advertising

To get started with OTT advertising, you need:

  • The right technology: You can use third-party tools like Google Ads or have a custom solution developed to suit your specific OTT advertising needs.
  • An audience: OTT advertising hinges on a large audience as advertisers typically pay on a cost per mille (CPM) basis.
  • Data: Data on your audience demographics is essential to helping advertisers decide whether your platform will provide them with a healthy return on advertising spend (ROAS).

You have three options to monetize your OTT platform: video advertising networks, direct advertising, and scholarship deals.

1. Video Advertising Networks

One of the fastest ways to generate revenue from your OTT is to join a video advertising network (VAN). VANs connect you to marketers looking for ad space.

The major drawback to VANs is you lose control of the type of ads appearing on your platform—if something offensive plays, your audience may blame you. However, VANs are convenient as you don’t have to find advertisers on your own, so be sure to fully research any VAN you consider and read the fine print before signing.

2. Direct Advertising

Direct advertising allows you to take control of the kinds of ads you display on your OTT platform. To do this, you must develop a custom ad server to manage the ads you display on your platform.

Going the direct advertising route means you’ll have to find advertisers, negotiate with them directly, and set your rates. It’s a lot of work both on the business and development sides. However, you may get better returns as there’s no middleman.

3. Sponsorship Deals

Just as in the days of television, OTT sponsorship deals involve a brand paying for the right to advertise on a particular piece of content.

There are many ways to deliver your sponsored messaging. For instance, you can weave it into your content, show it as banner ads, or display it on launch screens.

An advantage of sponsorship deals is they can simplify your ad rotation because you only have to serve a few sponsoring brands. However, that can prove costly should any choose to end their sponsorship.

Monetizing VOD

Just like OTT advertising, you have three main options for monetizing VOD content: subscription video on demand (SVOD), transactional video on demand (TVOD), and ad-supported video on demand (AVOD).

1. Subscription Video on Demand (SVOD)

Subscription video on demand (SVOD) is one of the most popular ways of monetizing a VOD platform.

The SVOD model works by getting users to pay a recurring fee to access your content.

VOD - Showmax

SVOD is often one of the most profitable ways of generating a steady flow of income from your platform as long as you have content people are willing to pay for.

Luckily, research shows the estimated revenue and usage of SVOD are expected to continue growing for the foreseeable future.

With SVOD, you can create different access levels at various price points, making your VOD content available to a wider audience.

2. Transactional Video on Demand (TVOD)

Transactional video on demand (TVOD) is a monetization method allowing users to access content on a pay-per-view basis.

You have two main ways to offer TVOD to your customers, namely:

  • purchasing permanent access to a piece of content with a one-time payment, like we used to do with DVDs
  • renting a piece of content at a lower cost than the purchase but with a limited access period

According to Statista, revenue in the TVOD market is growing and expected to reach $12,150 million by 2025.

With a dollar amount like that, TVOD may be an attractive option.

3. Ad-supported Video on Demand (AVOD)

Another excellent way to monetize your VOD platform is the ad-supported video on demand (AVOD) model.

Unlike SVOD and TVOD, where users pay to view your content, the AVOD model generates revenue solely from advertisers. Your users don’t pay a dime. Because of this, such platforms tend to attract large audiences.

How does this work?

Advertisers pay to place ads in your video streams. Instead of paying to watch your content, viewers see a few ads as they stream your video content. A popular example of this is the free version of YouTube.

VOD - heat map tool

The AVOD model gives you two options:

  • signing up for video ad networks
  • direct advertising

Of course, the more viewers you have, the more likely you are to find advertisers.

What Platforms are Best for VOD and OTT?

Ready to launch your VOD services?

Not so fast.

You need a VOD hosting platform first. With so many of them available, choosing one can be a daunting task. Besides, if you don’t know what you’re doing, you may sign up for a platform that won’t meet your needs.

Here are a few platforms to consider.

1. Uscreen

One of the biggest players in the VOD hosting platform space is Uscreen. The platform is one of the most affordable, enabling even small businesses to use their services. For $49 per month, you get access to marketing tools, video hosting services, pricing control, and more.

2. Dacast

Dacast is a streaming solution offering both VOD and OTT functionality. Best suited for enterprise businesses and professional use, they provide hosting for high-quality video broadcasts and live streaming. A few of their notable features include video monetization, robust security, and API integrations. Plans start as low as $39 per month.

3. IBM Cloud Video

IBM Cloud Video offers an expansive feature set, making it easy to tailor everything to your needs. However, because it has tons of features, it can be challenging to navigate. That makes it best suited for businesses with expert broadcasters on their team. IBM Cloud Video runs at higher price points than the last two options, with their starter plan coming in at $99/month.

Of course, these aren’t the only three out there. In addition to some of the big-name platforms we’ve mentioned, others you can consider include:

Because the industry is growing fast, you can expect new players to come on the scene.

Conclusion

With the right content, audience, and monetization strategies, VOD and OTT content have the potential to grow your revenue significantly.

Are you interested in creating a VOD/OTT strategy but don’t know where to start? If so, can help. Our agency also offers services like email marketing, SEO, content marketing, and paid advertising.

Have you ever used VOD or OTT to generate revenue? If so, what was your experience?

Electronic Banking with Virtual Banks

Electronic Banking with Virtual Banks

There are 2 methods to do electronic banking. Financial online with an internet site established by a conventional financial institution does not appear to be excessive of a go for lots of people. Online financial institutions are taking internet financial to an entire various degree.

An online financial institution is a financial institution that has no physical framework where you can most likely to carry out service. It has no branches practical to you. You merely do all your deals with the electronic banking.

Often, you can take treatment of these internet financial jobs over the telephone. If you such as to deal with troubles encounter to encounter, however, online financial institutions are not for you.

A digital financial institution does not have automated bank employee equipments. There are some online financial institutions that will certainly repay you for ATM costs.

If you do internet financial with one, it will certainly be the means you generally obtain money. If not, you will certainly have to move funds from your online financial institution to a typical financial institution account as well as after that obtain the cash money from that financial institution.

Down payments are done in a different way at online financial institutions. There is no one to pay checks for you when you are doing purely internet financial. You can have stable earnings quantities instantly transferred right into your electronic banking account.

Somebody will ultimately get something from you, or you will certainly obtain a discount check. Some digital financial institutions currently have actually established up bargains where you can make down payments to internet financial accounts with specific ATM’s.

Do not think that an online financial institution does not have appropriate insurance policy. To be specific, you can go to the FDIC’s internet site as well as look up the name of your digital financial institution you are thinking about. If you do not discover it on the checklist, report it to the FDIC as an internet financial firm without insurance coverage.

Certainly, there are safety and security dangers with digital financial. Many of them can be taken treatment of by you protecting your personal financial info. Online financial institutions have every little thing to shed if their safety is breached, so they go above and beyond to ensure that your electronic banking is risk-free.

It is an age when most banking depends on computer systems, whether for electronic banking or for deals within a typical financial institution. You can not avoid making use of the web being made use of in your financial. Electronic banking using digital financial institutions simply takes it one action better.

If not, you will certainly have to move funds from your online financial institution to a standard financial institution account and also after that obtain the cash money from that financial institution.

Some digital financial institutions currently have actually established up offers where you can make down payments to internet financial accounts via particular ATM’s. Digital financial institutions have every little thing to shed if their safety and security is breached, so they go the additional mile to guarantee that your net financial is risk-free.

It is an age when most banking depends on computer systems, whether for web financial or for deals within a typical financial institution. Net financial by ways of online financial institutions simply takes it one action better.

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Vathys (YC W18) Is Hiring a Machine Learning Compiler Engineer

Location: Remote

Vathys is hiring a machine learning compiler engineer to build the core compiler to a system that will be a step function improvement in ML capability.

The ideal candidate:

1. Has a good understanding of the fundamentals of deep learning algorithms. Less “I can use Keras” and more “I can write a CNN from scratch in numpy”.

2. Has used a NN compiler framework or IR framework in the past such as TVM, MMdnn, MLIR, Glow, Tensor Comprehensions, etc.

3. Has experience with compilers, especially optimizing compilers and compilers for high performance code.

4. Has experience writing kernels for deep learning applications.

Generous compensation will be provided to the right candidates.

Please contact tapabrata_ghosh[at]vathys[dot]ai if you’re interested.


Comments URL: https://news.ycombinator.com/item?id=22323968

Points: 1

# Comments: 0

New comment by mluong418 in "Ask HN: Who is hiring? (February 2020)"

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Jumpstart Creativity in Your Business –10 Brilliant Business Tips of the Week

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Jumpstart creativity and rev up your content engine. Plus nine more awesome tips to get your business humming all week!

The Hottest and Most Brilliant Business Tips for YOU – Jumpstart Creativity and More

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!

#10. Explain it to Me!

Our first jaw-dropping tip is all about creating better explainer videos. Young Upstarts says explainer videos have their own rhythm and rhyme. They aren’t really short cinematic masterpieces. At least, they’re not meant to be.

Our favorite tip was to sell the lifestyle, versus the features. What an interesting premise. The concept behind this is to show how much more convenient, easier, happier, safer, whatever, the prospect’s life will be with your product or service.

For explainer videos, it works well to show the difference between the prospect’s current life and the improvements which are inherent in using your product or service. Talk about how to jumpstart creativity!

Sound, Visual, and Captions

It should probably go without saying that you need to be spot on with all of these. Why captions? Because a good half of your audience is likely to be watching without sound, as they might be in a crowded place without earbuds. Or they might prefer to multitask a bit and listen to a conversation or music.

Or they could be hard of hearing. If your buyer persona is over the age of 40 or so, you should consider this a very real possibility. Beyond that, caption files are the kinds of files Google will crawl – so add them!

And while visuals are certainly vital, please be sure the sound is great. Yes, I just got through telling you how many people aren’t listening to your explainer video. And that’s still true. But at the same time, for the other half, who are listening, give them a good listening experience.

Seriously. People will be a lot more willing to forgive less than stellar visuals than poor sound quality.

#9. We Gotta Hand it to Ya

The next awesome tip is about reliably handing off sales to service. Sales Hacker notes there can be a documented, formal process to this. And a documented process makes a lot of sense. After all, it can be a part of onboarding new employees in either sales or service.

A formal process also gives your customers a sense of what to expect. A great tip is to conduct an introductory phone call.

“It’s been great working with you; now Lisa will be happy to handle your future service needs. Lisa, this is our customer, Steve.”

It sounds kind of like common courtesy, doesn’t it? The beauty of this kind of hand off is it’s an occasion to set expectations. In our example, Lisa can tell Steve the hours she works, or how long it normally takes to deliver replacement parts or whatever. Steve now knows what to expect. And Lisa doesn’t have to contend with Steve calling when she’s off work, or complaining about the speed of delivery of replacement parts.

Pretty neat, huh?

Jumpstart Creativity Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Jumpstart creativity today and watch your productivity soar!

#8. Sell With Superlative Skills

Our following life-changing tip concerns the best sales skills. Mail Shake lays it all out for us. For most of us, it’s pretty obvious that a sales person needs to have the gift of gab.

But there are a number of other talents which will juice your sales team’s success percentages.

Curiosity Didn’t Kill the Sale

So, what does curiosity have to do with sales? Quite a bit!

Consider the curious person who learns everything they can about their prospect. A prospect will be a lot happier if they feel like you know them well. Can you anticipate their need, and fill it? Or are you just generally selling in the same way to everyone?

Curiosity also matters in terms of finding better solutions.

No lie, curiosity and laziness drive many inventions. Of course you shouldn’t be lazy! But curiosity is vital.

#7. Don’t Spam, Plus More Email Marketing Mistakes to Avoid

For our next sensational tip, we looked at avoiding email marketing mistakes. Business Knowhow says that your mission is to stay out of prospects’ and customers’ spam folders. Heck, yeah.

Vagueness is Kinda Bad

Get to the point in your from lines. Don’t be overly cute. Name your business and don’t hide. It’s a pretty surefire way to get your emails binned if the reader has no idea who you are.

And to go along with that, make sure your calls to action are clear. Vague calls to action do nothing but confuse people. Should they click? Call? Download? Fill out a form? And, more importantly, what will they get if they perform the correct task? It’s great to jumpstart creativity in this area. Just make sure people know what you’re talking about.

Measure, For the Love of All Things Holy

We’ve beaten this drum before, and it bears repeating. If you don’t measure your efforts, then you have no idea if they’re working. And if you have no clue about success, then why do this or that (or anything, for that matter)?

Now is not the time to jumpstart creativity. Rather, you need to measure what most any company measures. These are verifiable, helpful metrics such as open rates.

Inconsistency Stinks!

Make it so your customers and prospects know what to expect, more or less. This is another area where you don’t want to jumpstart creativity.

Certainly, you need to be creative and interesting enough. But at the same time, it’s the ultimate WYSIWYG. It has to be. Your audience needs to know your messages won’t be NSFW, for example. And they need to know the message will be about widgets, and they’ll be conversational, etc. If you want to say something different (let’s say your business is supporting a charity and you want to get the word out), you’ll need to explain that early in the email. Don’t just spring it on your readers.

#6. Look Past American Borders for Marketing

This tip is so cool, and it works! Startup Professionals tells us all about global marketing challenges.

For purely online companies, it’s important to consider how marketing works in everywhere from the Philippines to Bangladesh to Chile to France to ….

The article provides some great tips and ideas for what you might not have thought of. For example, consider protecting intellectual property. There really isn’t a universal global copyright out there, so you’d need to apply everywhere. And that’s expensive! So consider protecting your intellectual property selectively.

After all, if you don’t have much of a market in New Zealand (if any), then applying for copyright protection there is going to be a waste of money, at least to start.

Talk the Talk

And one more thing – translate your website! Yes, lots of people speak English these days, and that’s terrific. But it’s easier for nearly anyone to read and write in their native tongue. And here’s a pro tip – get a person to do this. While it may be easier and faster (and possibly cheaper) to get this done via machine, don’t.

Just, don’t.

After all, consider the Spanish word, guagua. In Cuba and Puerto Rico, it means bus. But in Argentina, Chile, Colombia, and Peru, it means bus.

Taking a guagua could have a rather different meaning, depending on where you are and what you mean, eh?

#5. Get a Jolt of Mental Caffeine and Jumpstart Creativity

Grab this mind-blowing tip while it’s hot!

Jumpstart creativity today!

Word Stream says a blank page is one of the most daunting things out there for a writer of any sort – and this spoke to us 100%. God, yes.

So, they had a bunch of awesome ideas on how to get something, anything on the page so it doesn’t look like such a void when you sit down to write.

But they didn’t include two things we do – use templates and listen to music in order to speed up typing and really jumpstart creativity. That’s okay; there are still a bunch of great concepts here.

Get creative today Credit SuiteWrite a (Lousy) First Draft

This, oh boy howdy, this. This dovetails well with another tip, which is to free write and not self-edit. But what do they mean by a lousy (er, they used a far earthier adjective here. But this is a family show, so we’re going more PG) first draft?

It’s exactly like in fiction writing, truth be told.

Writing a lousy first draft means you don’t self-edit. You don’t worry about flow, grammar, etc. You just write. This means you’ll need to edit more later. But at least you’re getting started! And that’s a lot easier than going completely from scratch.

You can’t edit a blank piece of paper.

Jumpstart Creativity Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Jumpstart creativity today and watch your productivity soar!

#4. Strategize Your Strategy

Check out this spectacular tip, all about executing your strategy better. The Harvard Business Review notes that these tips can work for pretty much any situation. Hence you can use these for your industry and even in your personal life.

Seriously!

Be Specific and Imperative

Vagueness still stinks (see tip #7). A strategy to just get better isn’t much of a strategy. A strategy to get better by 5% in 2 months is a lot easier to work on. It’s easier to measure, too.

The idea of making strategies imperative also puts a lasso around a task. Hence you want to tell people to ‘improve sales’ versus ‘start improving sales’. The former has a specific focus, particularly if you pair it with numbers. But the latter just feels like a continuing process. And while many tasks go on and on, that much should be understood.

The imperative to improve sales by 5% has an end. It should be a no-brainer to see the strategy in the future might be something like ‘improve sales by 10%’.

It may feel the same, but it’s not. You’ve given people a goal to strive for. This way, they know when they’ve won.

#3. Get Your Product or Service Front and Center So Your Customers Fall in Love With It

It’s not your imagination: this winning tip can help you better and more easily cultivate customer buy-in. Succeed As Your Own Boss tells us there are keys to cultivating repeat buyers.

Keep in mind, one of these tips is for products only (to use eye-catching packaging), but the others will work for either products or services.

Listen and Act

Being responsive to feedback will trigger what is essentially love and brand loyalty. But why? One reason is that the customer or prospect will see you care about what they think.

So here’s a fer-instance.

Let’s say your product is marketed to people aged 50 and up. If the print is too small, you’ll probably hear about that. So, what happens if you tell your customers and prospects to get lost and get a magnifying glass?

They’ll get lost. Permanently. And they will be more than happy to do business with a company which listens and changes the size of the font on the package as soon as possible. And if that’s not possible for the time being, that company should be telling its customer base – bigger print is coming, thank you for your patience.

So, listen to customer and prospect complaints. They just might jumpstart creativity to find a solution.

#2. Customer Service Will Save Your Business

Our second to last unbeatable tip can give you a new perspective on customer service. G2 reveals all about how excellent customer service should be every business’s secret weapon.

How and why do customers renew and reup? Service can often have a lot to do with it.

Accentuate the Positive Messaging

We truly adored this tip. Consider the difference in tone between saying, “I can’t do that.” Versus “I can do that in two weeks.”

They might, on balance, mean the exact same thing. But the latter pre-frames everything positively and opens up the relationship with the customer. There’s something to look forward to. But the former feels like a door is slamming shut.

Not a good look.

#1. Be Good to Your Employees, and They’ll Be Good to You

We saved the best for last. For our favorite remarkable tip, we focused on rewarding and engaging employees. Effortless HR says **

So which one of our brilliant business tips was your favorite? And which one will you be implementing now?

Jumpstart Creativity Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Jumpstart creativity today and watch your productivity soar!

The post Jumpstart Creativity in Your Business –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

New comment by asood123 in "Ask HN: Who is hiring? (July 2019)"

Segovia | New York, NY | Full-time, Onsite | https://www.thesegovia.com/ Segovia is payment gateway infrastructure primarily used to move money to Africa. Customers include charities that want to transfer cash directly to people in Africa as well as small businesses that maintain workforces across developed and developing world. Open Roles: – Software Engineer: https://thesegovia.recruiterbox.com/jobs/fk0hqg5/ – …

Important announcement regarding Juice app

May 1 2018 Since early 2015, tens of thousands of users have used our free mobile app which has allowed them to analyze the interests of their Twitter tweeps and share content their followers love.  Today, we have an important announcement regarding the Juice mobile app. After some consideration, we have decided to discontinue the… Read more »

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