Author: Jerry Green

How to Run an Omnichannel E-Commerce Marketing Campaign

Think back to the last time you made a big online purchase. If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid.

The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign.

This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign.

What Is Omnichannel E-commerce?

Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms. Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience that transcends individual platforms.

This is different from multichannel e-commerce, where brands sell across different channels but offer different experiences. While consumers may be able to shop on social media, a website, and a brick-and-mortar store, they can’t move seamlessly between them.

There is one other form of commerce: single-channel e-commerce. This is when brands only sell through one channel. That could be a traditional store, an online shop or a marketplace like Amazon. This approach limits brands to just one platform, which can be devastating if that platform makes changes.

With omnichannel e-commerce, customers hop from device to device, or platform to platform during the conversion process. As a brand, you need to keep up.

Why Is an Omnichannel E-commerce Strategy Important?

An omnichannel e-commerce experience sounds better than a multichannel or single-channel experience, right?

That’s reason enough to adopt an omnichannel approach, but it’s not the only reason you should. Omnichannel e-commerce provides a better customer experience and allows your brand to take advantage of new platforms, increase customer retention rates, and boost sales.

Omnichannel E-Commerce Strategies Provide a Better Customer Experience

Google reports that 85 percent of online shoppers start the purchase process on one device and finish it on another. Why does that matter?

Convenience rules when it comes to e-commerce; just ask Amazon. It’s not enough to offer a great selection, competitive pricing, and next-day delivery, however. Brands must show up where their customers are and offer a seamless experience when they switch devices or channels.

Take off your marketer’s cap for a second and remember that most consumers don’t view their shopping experience as separated. It’s all one journey to them, and that’s exactly how an omnichannel e-commerce experience approaches it.

As you can see from the infographic by Invesp below, customers can use an omnichannel experience in several different ways. They can:

  • check the availability of products
  • reserve or buy items and pick them up in-store
  • have constant access to their profile information
  • enjoy a personalized shopping experience regardless of platform
omnichannel e-commerce infographic

Omnichannel Is the Future of E-commerce

Want to future-proof your brand? Omnichannel is the way to go. Statista found e-commerce accounted for 14 percent of omnichannel sales in 2019, but it accounted for a whopping 63 percent of omnichannel growth—which means omnichannel is growing fast.

omnichannel e-commerce growth

According to BigCommerce’s Omnichannel Retail report, consumers shop fairly evenly between different online stores, even though the bulk of spending happens on marketplaces like Amazon and large retailers.

omnichannel e-commerce sales distribution

Increase Customer Retention Rates and Sales

An omnichannel marketing strategy isn’t just good for customers; it can be incredibly profitable.

Customers keep coming back to stores that offer an omnichannel approach. A survey by Aspect Software finds organizations that leverage an omnichannel strategy see 91 percent better year-over-year customer retention rates than businesses that don’t. If you’re serious about generating repeat online sales, omnichannel marketing is the way to go.

Omnichannel customers are better customers in the long run, too. IDC finds these consumers have a 30 percent higher lifetime value than single-channel shoppers.

Research also shows 47 percent of shoppers who engage with brands on 10 or more channels purchase from their favorite brands at least once a week. That’s compared to 21 percent of shoppers who engage across one to four channels.

8 Tips for Building a Successful Omnichannel E-commerce Marketing Campaign

Omnichannel e-commerce marketing is essential for brick-and-mortar or digitally native brands that want to drive more e-commerce traffic and increase e-commerce sales in the years ahead.

Here’s what it takes to run a successful campaign.

Identify Each Channel’s Opportunities

Every channel is important in an omnichannel e-commerce strategy, but they play different roles. Begin by identifying where your customers spend the most time, how they interact with these channels, and the types of products they normally buy there.

Some channels are more suited to advertising particular products, while others may be better for customer service. For example, an enterprise software company probably won’t get many direct conversions from Twitter, but they can still engage prospective customers there.

Keep in mind, your omnichannel strategy shouldn’t include every single marketing platform. If none of your customers use TikTok, there’s no point creating a presence there. Omnichannel should focus on the channels your customers use.

Understand Your Customer’s Needs

An omnichannel approach should put your customers front and center. Every business likes to think they know their customers, but how much do you really know about them? Now is the time to find out.

Think about the channels where your customers hang out. What content do they like to see on those channels? When are they most likely to convert? These are the questions you have to answer.

You can use data to understand how customers interact with your brands across each channel, but don’t be afraid to speak with them directly through surveys and polls. This may help you uncover things you didn’t know about the buyer’s journey.

Personalize Ads and Messages

Customers expect more than an omnichannel experience; they expect personalization at every touchpoint on every channel. They want to land on your website and see the products they frequently buy. They expect the emails in their inbox to contain offers and marketing messages relevant to them.

The trouble is, 67 percent of marketers are not providing customers with contextual, personalized messages.

You don’t need to personalize your messaging for every individual customer, however. Instead, segment your audience into smaller groups that have the same traits. These traits can include:

  • demographics
  • shopping patterns
  • favorite channels
  • favorite products
  • spending amounts

Personalization strategies can even be implemented in stores. It may be a little more complicated recommending related products online, but setting up kiosks or equipping shopping assistants with mobile devices can help bring the online experience in-store.

Keep Your Brand Voice Consistent

Apple, Nike, Wendy’s; there are some companies with instantly recognizable brand voices. Why? Because they have an unfailing commitment to maintaining consistency across every channel.

It doesn’t matter if you see an Apple ad on TV or in print, read the copy on their website, or even watch one of their product launches. The language and tone of voice are exactly the same. That’s the secret to developing a great omnichannel e-commerce marketing strategy. The more consistent your messaging and tone of voice are, the less likely consumers are to get confused and fall out of your marketing funnel.

At the same time, they’ll find your message much more engaging. It’s one thing to be hit with a promotional message in an email. It’s another thing to see that same message on social media, your website, and in-store.

Your promotional strategies should also be consistent. It’s not an omnichannel marketing strategy if you’re running separate promotions in-store and online and aren’t allowing either shopper to use the other channels’ promotions.

Make Each Channel and Touchpoint Shoppable

With an omnichannel experience, customers should be able to purchase wherever they interact with your brand. Your online and brick-and-mortar stores are a given, but can they make purchases on social media channels or your app?

This wasn’t possible a couple of years ago. Thanks to some pretty significant updates on the major social media platforms, it is now possible to drive sales through Instagram, Facebook, and Pinterest.

Don’t stop there, though. Consider expanding your reach to marketplaces like Amazon and Etsy, if appropriate. As we saw in the breakdown of omnichannel e-commerce spending above, marketplaces have the second-largest share of shoppers and drive the most sales.

Sure, in an ideal world, it’s better if customers buy your products on your own website. But having customers purchase on Amazon allows you to engage with them and bring them to your website.

Keep Testing and Gathering Data

Your omnichannel e-commerce marketing campaign will need to evolve over time. Consumer habits change, new channels emerge, and existing platforms become less important. That’s why gathering data and continuing to test and refine your campaign is so important.

More data allows you to better optimize your campaign, and, ultimately, be more successful. Test your campaign as a whole and run live A/B tests on your personalized messaging to each customer segment. Tweaking headlines, body copy, and images can dramatically improve engagement and conversion rates.

Back It Up in the Back Office

There’s no point in developing a killer omnichannel marketing campaign if your backend operations can’t follow through on your promise.

Specifically, inventory visibility and management should be top of the list. Use an inventory management system that centralizes inventory across warehouses and physical storefronts, so no customer orders an out-of-stock product.

Shipping, fulfillment and returns are also important. Customers should have the ability to purchase their products in several ways, whether that’s having purchases delivered to their door or picking them up from their nearest store. The same goes for returns. In-store and online returns are essential components of a true omnichannel approach.

Conclusion

Omnichannel marketing for e-commerce stores is becoming the norm. Customers expect a seamless experience when switching between devices and channels, and it’s your responsibility to deliver it.

Omnichannel marketing significantly improves the customer experience, but it also drives better engagement, creates better customers, and leads to more sales. That puts it up there with some of the biggest factors of e-commerce success.

If you want to succeed with e-commerce, omnichannel marketing isn’t a strategy; it’s a requirement.

Want help setting up your marketing campaigns to align with your omnichannel e-commerce strategy? Let us know and our agency can help.

Which are the most important channels for your omnichannel e-commerce marketing campaign?

How to Create PPC Campaigns for Real Estate Marketing

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing.

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. This means rather than your listing appearing—and perhaps being lost—among a sea of competitors, you can showcase your entire portfolio without viewers being distracted by others’ listings.

PPC campaigns aren’t usually difficult to set up. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website.

PPC Real Estate Marketing Trends

With six million homes sold in the U.S. in one year, it’s no wonder competition between real estate agents is tough.

As you would expect in such a competitive market, real estate marketing plays a huge role, and the tactics businesses use are always developing.

Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification. New trends come and go, the need for a good website never changes—and neither does the need to bring traffic to your site.

This is where pay per click (PPC) comes in.

One of the difficulties with bringing traffic to your site is competition from huge online real estate databases like Zillow (236 million monthly users) and Realtor.com. Let’s take a look at a search query for “buy homes in Naperville IL.”

Real Estate Marketing Google search example

As you can see, those large sites are dominating the search engine results pages (SERPS).

However, ranking organically isn’t the only way to get to the top of the SERPs, and PPC may grant you a route to the top of the listings. Through a successful PPC campaign, your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic.  

You pay a small fee for each click, but if you’re utilizing the latest real estate marketing trends well, then you could see a solid ROI. PPC allows you to bring traffic to a medium you control, which puts you in control of your marketing.

Selecting Keyword Phrases for Your Real Estate Marketing PPC

PPC could allow your website to appear at the top of the SERPs for virtually any keyword. Your real estate marketing isn’t going to benefit from featuring an irrelevant search term, though. This means you need to find the keywords that work for you and bring in people who convert into leads.

To do this, start by understanding your target audience.

  • What does their customer profile look like?
  • What information are your potential customers looking for?
  • How do they search for that information?

Think about your audience and write out a list of all the ways they might search for your business.

For PPC to work for you, you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. Take a look at your current pages and list all the keywords reflecting the content you have on your site.

Once you’ve built up a list of keywords, it’s time to narrow it down so the keywords you bid on are relevant to both your audience and the pages they land on.

Part of succeeding at this is understanding where someone is in the buying cycle. For example, someone searching the keyword “best Chicago suburbs” might be at the beginning of the cycle, where the buyer intent is much lower than later on. Later in the cycle, they may search for “buy houses Naperville IL,” meaning they could quickly become a lead. This distinction should help you understand each keyword’s value and focus your real estate marketing PPC on boosting ROI.

After you’ve narrowed down your list, go to Ubersuggest to find out the cost per click and level of competition for each keyword.

Ubersuggest for real estate marketing

Optimize Your Site for PPC Campaigns that Use Local Keyword Phrases

With all our examples so far, we’ve used what’s known as a “location modifier.” For instance, in “buy houses Naperville IL,” the terms “Naperville” and “IL” allow us to target a specific area. Nothing is stopping you from advertising for “buy houses,” and you’d probably get plenty of traffic—but there’s no point if you’re selling houses in Naperville and the user wants to buy one in Ft. Lauderdale.

Local keyword phrases are vital to real estate agents because they’re selling a product with a fixed location. As location is one of the driving forces behind real estate purchases, many people use these modifiers in their searches.

When you use local keyword phrases, your landing pages must match the search intent. If your advertisement says “houses for sale in Naperville,” then it has to deliver on its promise. Many people will click back to Google if it’s showing houses for rent or homes outside of Naperville.

Setting Max CPC Budgets for Your PPC Campaign

When you set up your real estate marketing campaign, you’re going to be asked to set a budget and decide the maximum you’re willing to pay per click for a specific keyword (max CPC). Remember, you’re not tied into anything—it’s something you can adjust as you go and optimize to get the best results.

To get an idea of your budget, set out the goals you want to achieve with your PPC campaign. For a simplified example, to make $5,000 a month from your advertising and the average value of your houses is $100,000 with a 1% commission, you need to sell five houses a month through your PPC.

The average cost per click for keywords related to real estate is $2.37 with a conversion rate of 2.47%—so, to sell your five houses, you might need just over 200 clicks at the cost of $494. While your numbers might vary from the industry average, you can always adjust your budget based on your average conversion rate and cost per click.

It’s also worth remembering that it’s not all about the price you pay per click, as your advertisement’s quality also plays a part. Google wants to send people to high-quality results, and if your ad achieves this, it’s more likely to be favored by the search engine’s algorithm.

Another way to maximize your budget is by boosting your click-through rate (CTR.) The average CTR for real estate ads is about 3.71%— but if you’re writing excellent ad copy, then you may find even better results. But remember, these are just industry averages, and your experience may vary. An ad budget of hundreds (or even thousands) doesn’t guarantee a sale, but PPC is worth a try for most markets.

Deciding Which Ad Platform is Right for Your Real Estate Marketing

When we think of search engines, our minds are naturally drawn to Google because it’s the biggest, with 3.5 billion searches per day. However, there are lots of different search engines and lots of other ad platforms.

Which ad platform you use should be decided by your business goals and your target audience. For example, if you’re selling sleek condos to millennials, your advertising will look very different than if you’re targeting seniors looking for a second home.

This differentiator is where you could help your real estate marketing campaigns by selecting the right platform.

Social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and Pinterest are vital sources for real estate marketing, and they offer great PPC options. 99% of Millenials and 90% of Baby Boomers begin their real estate searches online, and with billions of people on social media, this could be a perfect way to reach them.

The great thing about PPC on social media is that they are highly visual media. Whereas with Google Ads you might be limited to text, social media allows you to incorporate video, images, and other effects. These tools can help your advertising stand out from the crowd, but you must choose the platform and message that resonates with your audience.

57% of Americans aged 25-30 are on Instagram, compared to 23% of 50- to 64-year-olds. However, the numbers look very different on Facebook, as 68% of 50- to 64-year-olds have accounts. This data shows people search for information differently, and your advertising needs to reflect this. You might find Google is the best way to reach your audience, or you may discover an alternative such as Instagram that offers you the most useful real estate marketing campaign.

Here you can see just how different a promoted post on Instagram could look from the traditional ads you see on Google. These various formats could give you the ability to appeal to particular audience demographics and potentially maximize the effectiveness of your real estate marketing.

Real Estate Marketing which ad platform to use
Real estate marketing SERP

Whichever platform you use, you’ve got to make sure your message suits the medium, and you’re giving people the experience they’re looking for. Various advertising platforms allow you to diversify your marketing, but you’ve got to focus on the techniques that work best for each campaign.

Deciding Which Real Estate Marketing Ad Format is Best

When you come to set up your ads, you’ll find you have lots of format options. The options vary depending on which platform you’re using, but for Google, you’ll have the following choices:

  • Search ads: These are the “traditional” ads at the top of a SERP. These are particularly useful for real estate marketing because they allow you to reach a targeted audience at the precise moment they are looking for your product.
  • Shopping ads: Shopping ads are product-focused advertisements that also allow you to feature at the top of a SERP. However, shopping listings are more commonly used for very specific searches such as “buy Barbie dolls,” where many retailers sell the same products.
  • Display ads: Display ads allow your listing to feature on other people’s websites. While this can be a cost-effective way to reach a broad audience, it’s more difficult to judge where these people are in the buyer cycle because they haven’t made a specific search.
  • Video ads: Video ads play between videos on YouTube and are a great way to incorporate a more interactive aspect to your advertising. Many people use YouTube as a search engine, so it’s another good way to reach motivated buyers.
  • Gmail ads: These advertisements appear at the top of someone’s Gmail inbox and allow you to reach a targeted audience. The difficulty with Gmail ads for real estate marketing is determining buyer-intent. You might be targeting someone because they are interested in real estate, but this does not guarantee they’re looking to buy a house.

The key to these different ad types is finding the ones that best suit your business goals. For many real estate businesses, this is likely to be search ads.

This is because this method may best allow you to understand the searcher’s intent. Someone has put a specific query into Google—“find houses in Naperville”— so you more clearly know what they’re looking for and can judge where they are in the buying cycle.

With options like display ads, you can reach a targeted audience—for example, people looking at a house improvement website—but you don’t have control over searcher intent. As you’re selling something very specific that focuses on location, search ads are a good place to start.

Conclusion 

Pay per click advertising is an essential tool for your real estate marketing. If you’re to take back clicks from online real estate databases like Zillow, then you’ve got to find alternative ways of getting traffic to your website.

PPC is an excellent way to do this, and it could bring large numbers of targeted, highly engaged visitors with a strong buyer intent to your website. From there, you’re in control of the medium and not reliant on a third party who controls your interactions with customers.

If you’re investing in real estate marketing trends like virtual staging and drone photography and you want to maximize their effectiveness, a way you could do this is by getting them in front of a targeted, engaged audience. With good PPC, you could do just that because it may allow you to boost your lead generation significantly—and perhaps sell more houses.

If you do need help with your PPC campaigns, reach out to my team to see how we can help.

Has PPC benefited your real estate business?

The post How to Create PPC Campaigns for Real Estate Marketing appeared first on Neil Patel.

New comment by ohanar in "Ask HN: Who is hiring? (September 2020)"

ESI Group | Software development engineer | San Diego, CA | Full-time | Onsite preferred post-Covid ESI Group is currently seeking a software development engineer to work in our San Diego office. We are a small team with diverse backgrounds focused on developing desktop software applications in the field of vibro-acoustics simulation. Our clients include …

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Online Privacy And Security

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New comment by therealcreature in "Ask HN: Who is hiring? (September 2020)"

Pupil Labs | Senior Backend Engineer (Python) + DevOps | REMOTE | https://pupil-labs.com

Pupil Labs is the world-leading provider of wearable eye-tracking solutions. We design, engineer, build, and ship hardware (eye tracking glasses) and software (capture, storage, visualization, and analysis tools) that are used by thousands of researchers in a variety of fields, ranging from medicine and psychology to UX design and human-computer-interaction.

You will be working on Pupil Cloud – cloud-based storage, visualization, enrichment, and analysis platform. This product addresses a number of exciting computational and infrastructural challenges that will involve close collaboration with our R&D and Design teams.

Requirements:
– 5+ years of production experience
– DevOps based around Kubernetes + Docker
– Experience with Chef/Ansible/Puppet
– Solid grasp of Python
– Understands security
– Experience with web-based services
– Monitoring, implementing, and ensuring reliability of HA systems
– Experience with message queues
– Load/stress testing
– Part of 24×7 on-call rota

Technology we use: Docker, Kubernetes, Postgresql, Python, Javascript, Redis, Nginx, Grafana, Prometheus

Services we use: Gitlab, DigitalOcean, Hetzner, Amazon AWS, Sentry, Google/Firebase

Apply: Send an email to jobs@pupil-labs.com with intro letter and CV and/or links to projects. (no recruiters please!)

Astounding! You Can Even Get a Business Charge Card in a Recession

A business charge card in a recession is not out of the question. And that is despite what is going on with COVID-19.

Amazing! You Can Get a Business Charge Card in a Recession

We took a look at every kind of business charge card and did the research for you. So here are our picks.

Per the SBA, business credit card limits are a whopping 10 – 100 times that of consumer cards!

This demonstrates you can get a lot more funds with business credit. And it also means you can have personal credit cards at retail stores. So you would now have an additional card at the same shops for your company.

And you will not need collateral, cash flow, or financials in order to get business credit.

Business Credit Card Advantages

Perks vary. So, make sure to pick the benefit you like from this selection of alternatives.

Get a Business Charge Card in a Recession with a 0% Introductory APR – Pay Zero!

Blue Business® Plus Credit Card from American Express

Take a look at the Blue Business® Plus Credit Card from American Express. It has no annual fee. There is a 0% introductory APR for the initial one year. After that, the APR is a variable 14.74 – 20.74%.

Get double Membership Rewards® points on day to day company purchases like office supplies or client suppers for the initial $50,000 spent annually. Get 1 point per dollar afterwards.

You will need good to exceptional credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/

American Express® Blue Business Cash Card

Also check out the American Express® Blue Business Cash Card. Keep in mind: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. However its rewards are in cash instead of points.

Get 2% cash back on all eligible purchases on up to $50,000 per calendar year. After that get 1%.

It has no yearly fee. There is a 0% introductory APR for the initial 12 months. After that, the APR is a variable 14.74 – 20.74%.

You will need good to exceptional credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/

Get a Remarkable Business Charge Card in a Recession with No Annual Fee

No Yearly Fee/Flat Rate Cash Back

Ink Business Unlimited℠ Credit Card

Check out the Ink Business Unlimited℠ Credit Card. Past no yearly fee, get an introductory 0% APR for the initial twelve months. After that, the APR is a variable 14.74 – 20.74%.

You can get unlimited 1.5% Cash Back rewards on every purchase made for your corporation. And get $500 bonus cash back after spending $3,000 in the initial 3 months from account opening. You can redeem your rewards for cash back, gift cards, travel and more through Chase Ultimate Rewards®. You will need excellent credit scores to get approval for this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/unlimited

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Get an Ironclad Secured Business Charge Card in a Recession

Wells Fargo Business Secured Credit Card

Take a look at the Wells Fargo Business Secured Credit Card. It charges a $25 annual fee per card (up to 10 employee cards). It also requires a minimum security deposit of $500 (up to $25,000) and it is designed to help cardholders set up or rebuild their credit.

Choose this card if you want to earn 1.5% per dollar in purchases with no limits or get one point for every dollar in purchases. You also get 1,000 bonus points for every month your company makes $1,000 in purchases on the card.

Also, you get free FICO scores every month. There are no foreign transaction fees. It is possible to upgrade to unsecured credit. Your account is regularly reviewed, and you may become eligible for an upgrade to an unsecured card with responsible use over time. Approval is not guaranteed and depends on factors including how you manage this and your other accounts.

APR is the current prime rate plus 11.90%. There is no introductory APR period and no sign-up bonus. This is not a card for balance transfers.

Get it here: https://www.wellsfargo.com/biz/business-credit/credit-cards/secured-card/

Get a Business Charge Card in a Recession

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Get a Secure Business Charge Card in a Recession for Fair Credit Scores

Capital One® Spark® Classic for Business

Take a look at the Capital One® Spark® Classic for Business. It has no yearly fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can get unlimited 1% cash back on every purchase for your business, without minimum to redeem.

While this card is within reach if you have average credit scores, beware of the APR. However if you can pay on schedule, and completely, then it’s a good deal.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/

novel coronavirus Recession Credit Suite

Get a Business Charge Card in a Recession for Fair to Poor Credit, Not Calling for a Personal Guarantee

Brex Card for Startups

Look into the Brex Card for Startups. It has no annual fee.

You will not need to supply your Social Security number to apply. And you will not need to supply a personal guarantee. They will take your EIN.

Nevertheless, they do not accept every industry.

Likewise, there are some industries they will not work with, as well as others where they want added paperwork. For a list, go here: https://brex.com/legal/prohibited_activities/.

To determine creditworthiness, Brex checks a corporation’s cash balance, spending patterns, and investors.

You can get 7x points on rideshare. Get 4x on Brex Travel. Also, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.

You can have poor credit scores (even a 300 FICO) to qualify.

Find it here: https://brex.com/lp/startups-higher-limits/

Small Business Charge Cards for Luxurious Travel Points – Even in a Recession

Flat-rate Travel Rewards

Capital One® Spark® Miles for Business

Check out the Capital One® Spark® Miles for Business. It has an introductory yearly fee of $0 for the first year, which after that rises to $95. The regular APR is 18.49%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.

This card is excellent for travel if your expenditures don’t fall under conventional bonus categories. You can get unlimited double miles on all purchases, without limits. Earn 5x miles on rental cars and hotels if you book via Capital One Travel.

Get an initial bonus of 50,000 miles. That’s the same as $500 in travel. However you only get it if you spend $4,500 in the first 3 months from account opening. There is no foreign transaction fee. You will need a good to outstanding FICO rating to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-miles/

Bonus Travel Categories with a Sign-Up Offer

Ink Business Preferred℠ Credit Card

For an excellent sign-up offer and bonus categories, have a look at the Ink Business Preferred℠ Credit Card.

Pay a yearly fee of $95. Regular APR is 17.49 – 22.49%, variable. There is no introductory APR offer.

Get 100,000 bonus points after spending $15,000 in the first three months after account opening. This works out to $1,250 towards travel rewards if you redeem with Chase Ultimate Rewards.

Get three points per dollar of the first $150,000 you spend with this card. So this is for purchases on travel, shipping, internet, cable, and phone services. Plus it includes advertising purchases made with social media sites and search engines each account anniversary year.

You can get 25% more in travel redemption when you redeem for travel using Chase Ultimate Rewards. You will need a good to exceptional FICO score to qualify.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/business-preferred

No Yearly Fee

Bank of America® Business Advantage Travel Rewards World MasterCard® credit card

For no annual fee while still getting travel rewards, check out this card from Bank of America. It has no annual fee and a 0% introductory APR for purchases during the initial nine billing cycles. Afterwards, its regular APR is 13.74 – 23.74% variable.

You can get 30,000 bonus points when you make at least $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.

Earn unlimited 1.5 points for every $1 you spend on all purchases, everywhere, every time. And this is regardless of how much you spend.

Also earn 3 points per every dollar spent when you reserve your travel (car, hotel, airline) through the Bank of America® Travel Center. There is no limit to the number of points you can get and points do not expire.

You will need outstanding credit to get this one (as in, 700s or better).

Find it here: https://www.bankofamerica.com/smallbusiness/credit-cards/products/travel-rewards-business-credit-card/

Hotel Credit Card

Marriott Bonvoy Business™ American Express® Card

Check out the Marriott Bonvoy Business™ Card from American Express. It has an annual fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 – 26.24%. You will need good to exceptional credit to get this card.

Points

You can get 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the first three months. Get 6x the points for eligible purchases at participating Marriott Bonvoy hotels. You can get 4x the points at United States restaurants and gasoline stations. And you can get 4x the points on wireless telephone services bought directly from US service providers and on American purchases for shipping.

Get double points on all other qualified purchases.

Rewards

Plus, you get a free night each year after your card anniversary. And you can earn one more free night after you spend $60,000 on your card in a calendar year.

You get complimentary Marriott Bonvoy Silver Elite status with your Card. Also, spend $35,000 on qualified purchases in a calendar year and earn an upgrade to Marriott Bonvoy Gold Elite status through the end of the following calendar year.

Plus, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.

Find it here: https://creditcard.americanexpress.com/d/bonvoy-business/

Get a Flexible Financing Business Charge Card in a Recession

The Plum Card® from American Express

Check out the Plum Card® from American Express. It has an introductory annual fee of $0 for the first year. Afterwards, pay $250 each year.

Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.

You will need good to exceptional credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/the-plum-card-business-charge-card/

Get a Business Charge Card in a Recession

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Get a Business Charge Card in a Recession with Jackpot Rewards That Never Expire

Capital One® Spark® Cash Select for Business

Take a look at the Capital One® Spark® Cash Select for Business. It has no yearly fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can get. Also earn a one-time $200 cash bonus as soon as you spend $3,000 on purchases in the first three months. Rewards never expire.

Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR after that.

You will need good to outstanding credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash-select/

Get a Terrific Business Charge Card in a Recession for Cash Back

Flat-Rate Rewards

Capital One ® Spark® Cash for Business

Take a look at the Capital One® Spark® Cash for Business. It has an introductory $0 annual fee for the first year. Afterwards, this card costs $95 annually. There is no introductory APR offer. The regular APR is a variable 18.49%.

You can get a $500 one-time cash bonus after spending $4,000 in the first three months from account opening. Get unlimited 2% cash back. Redeem any time without any minimums.

You will need good to excellent credit scores to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash/

Flat-Rate Rewards and No Yearly Fee

Discover it® Business Card

Have a look at the Discover it® Business Card. It has no annual fee. There is an introductory APR of 0% on purchases for one year. Then the regular APR is a variable 14.49 – 22.49%.

Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimum spend requirement.

You can download transactions| quickly to Quicken, QuickBooks, and Excel. Note: you will need good to exceptional credit to qualify for this card.

https://www.discover.com/credit-cards/business/

Bonus Categories

Ink Business Cash℠ Credit Card

Have a look at the Ink Business Cash℠ Credit Card. It has no annual fee. There is a 0% introductory APR for the initial year. Afterwards, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the initial 3 months from account opening.

You can get 5% cash back on the first $25,000 spent in combined purchases at office supply stores and on internet, cable and phone services each account anniversary year.

Get 2% cash back on the initial $25,000 spent in combined purchases at filling stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no limit to the amount you can get.

You will need outstanding credit to get this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/cash?iCELL=61GF

Boosted Cash Back Categories

Bank of America® Business Advantage Cash Rewards MasterCard® credit card

Check out the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the initial 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no yearly fee. You can get a $300 statement credit offer.

Get 3% cash back in the category of your choice. So these are gasoline stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Earn 2% cash back on dining. So this is for the first $50,000 in combined choice category/dining purchases each calendar year. Then get 1% after, with no limits.

You will need outstanding credit to qualify.

Find it here: https://promo.bankofamerica.com/smallbusinesscards2/

The Perfect Business Charge Card in a Recession

Your absolute best business charge card in a recession will hinge on your credit history and scores.

Only you can select which features you want and need. So make sure to do your homework. What is excellent for you could be catastrophic for others.

And, as always, make sure to develop credit in the recommended order for the best, speediest benefits. The COVID-19 situation will not last forever.

The post Astounding! You Can Even Get a Business Charge Card in a Recession appeared first on Credit Suite.

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The Engineering Company | www.theengineeringcompany.com | Full-time | Software Engineer | London | C++, C#, Java

The Engineering Company is a very innovative London-based startup. We are developing a tool that is changing the way engineering products such as robots, cars and rockets are designed today. We are affecting the lives of thousands of engineers and making inconceivable technologies possible.

At The Engineering Company, we care about your personal and professional growth. We are a team of individuals that want to make an impact while having a great time in the process. We invest in developing your skills and we work in a very collaborative environment. If you join our company, you will be able to explore the limits of our technology from day one, influencing both the product and the business. You will also be able to join our socials and our very fun and interesting conversations over lunch!

We are looking for a Junior and Mid-level Software engineer to join the core team. If you identify with the people and the company’s vision, We’d love to set up the first interview with you!

Apply to ainhoa@theengineeringcompany.com