Location: Mumbai Remote: Yes Willing to relocate: Yes, have worked in USA (8 years)and Hong Kong. Technologies: Go, Java, C, Docker, K8s, Cloud, Machine Learning, Data. Résumé/CV: linkedin.com/in/thevivekjoshi Email: writetovivekj@gmail.com Worked as a backend software engineer, architect and manager with startups and big companies. Wrote a lot of Go and Java code, some C, and … Continue reading New comment by vj108 in "Ask HN: Who wants to be hired? (March 2024)"
Author: Jessica Mabry
Titans QB Levis leaves practice early with injury
Will Levis left the Titans’ joint practices with the Vikings on Thursday with what a source confirmed was a lower-body injury.
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Wilson fractures vertebrae at Indy 500's practice
Stefan Wilson fractured his back during a heavy crash with Katherine Legge in practice for the Indianapolis 500 on Monday, and the injured driver will not be allowed back into his car for the 107th running of “The Greatest Spectacle in Racing.”
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How To Use Twitter Campaign Planner
You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped.
It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a simple tool that could help you forecast your ad campaigns before putting them out there?
Well, there is.
It’s called the Twitter Campaign Planner, and it could make all the difference to your success if you want to grow your business with Twitter.
How does the Twitter campaign planner work? Read on, because I will talk you through it and explain what it could do for your marketing plans.
What Is Twitter Campaign Planner?
Twitter’s campaign planner lets you forecast your advertising results before going live with your ads by using a set of estimation tools.
You can use Twitter’s campaign planner to estimate:
- Forecast reach
- Impressions
- Average frequency
- CPM
It also takes into consideration your:
- Audience
- Campaign duration
- Frequency setting
- Ad placement
- Budget for auction-based campaigns
It’s not open to everyone, though.
Currently, Twitter is only offering it to managed partners (official companies that Twitter partners with), and it’s available only in the United States, United Kingdom, and Japan. However, it does have expansion plans.
With this said, although the campaign planner isn’t widely available yet, by finding out more about it now, you can understand other users’ experiences and the potential this could have for testing your own ads.
How Does Twitter’s Campaign Planner Work?
As I’ve mentioned, the new feature could be a game changer for advertisers who want to test campaigns before launching live.
As Jon Morgenstern, Senior Vice President and Head of Investment, VaynerMedia, who has trialed the planner, said:
‘With Campaign Planner, our teams are better able to forecast campaign performance outcomes prior to going live, helping ensure our Twitter activations are set up for measurable success out of the gate…’
Want to test it out for yourself?
To try it, you can find the Twitter campaign planner under your Twitter account.
Here, you enter the details of your campaign, such as:
- Objective(optimizing your campaign’s reach)
- Your start and finish dates
- Frequency cap (How many impressions/days)
- Placements (search results or Twitter profile)
You then get a forecast predicting:
- Reach
- Target audience
- CPM (cost per mille, or cost per thousand impressions)
- Average frequency
- Impressions (how often advertisements get served on a page)
As pictured below, you can also set up a draft campaign.
Is Twitter Campaign Planner a Good Fit for Your Business?
It depends on several factors, including the stage of your business. However, you should also consider that the results are merely estimates, and you won’t necessarily see the predicted results.
That aside, here are a few scenarios that might make this new tool a good fit for you:
- If you’re a new company with a limited budget, you may want to use the Twitter campaign planner before committing money to live ads.
- An established business looking to break into a fresh niche. You could use Twitter’s campaign planner for a test run before launching any ads.
- Perhaps you’re new to Twitter advertising and unsure where to place your ads or how to long run your campaign. You can test out advertising in your profile and search advertising to view your potential results and vary lengths to get an idea of the likely results; if you are new to all this, my guide to Twitter ads will get you off to a running start.
- Do your ads reach your target audience? That’s something else you can establish with the new tool.
If it works, you keep spending on those areas. If it doesn’t, you would go back to the Twitter campaign planner and try a different strategy.
However, because this Twitter tool is still in the early stages of rollout and isn’t available to vast numbers of advertisers, it’s probably a good idea to watch and wait. See how others are using the tool, what it’s doing for their success rates, and learn from case studies.
As the campaign planner reaches a wider audience and is more accessible, then you can start to get a better idea of how it could work for you and ways to apply it.
How To Set Up Twitter Campaign Planner
Are you ready to get started with Twitter’s campaign planner? It’s simple. All you’ve got to do is follow these step-by-step instructions.
Go to the campaigns drop-down menu in the left-hand corner and find the ‘Campaign planner’ option.
- Fill out your Plan Details, including your aims, budget, beginning and end dates, and a frequency cap (how often people can see your ads).
- Next, go to placements to choose where you want your ads to appear. Twitter sets ‘Home Timelines’ as a default, so you can’t move it. You can also choose to include your ads in profiles and search results.
- Now, select your demographics. Which group(s) of people are you trying to reach? You can choose from demographics like age, language, gender, and location. However, the Twitter campaign planner ‘only supports country-level targeting in the United States, United Kingdom, and Japan,’ and language targeting is optional.
- Next, it’s time to choose your devices. This step is optional, and you can select from the operating system, carrier, and device model.
- Customizing your audience is another optional step. Custom audiences allow you to focus on existing followers to develop re-marketing campaigns. You can target people by website or app activity, app activity combination audiences, and lists.
- Targeting features (optional) Here, you can target by keywords, interests, look-alikes, etc.
- With all your information completed, select the ‘Start a draft campaign’ button and choose a funding source. You also need to give your new campaign and ad group a name. With that done, click on ‘Start a draft campaign’ to save everything and to copy your settings over.
When you look at the plan forecast, you can:
- Make adjustments to your budget.
- Select another currency.
- Adjust the reach and budget curve. This is done by hovering along the pictured curve to see your estimated impressions and the potential reach that is possible if you change your budget. If you click on the curve, it moves the selected point to that budget level.
Integrating Planner Into Your Twitter Campaigns
Perhaps you’re an e-commerce company specializing in bridal flowers and want an efficient way to run campaigns. Trialing ads with Twitter’s campaign planner could be just what you’re looking for.
Here are some potential ways you could use it.
- The first thing you could view is whether advertising on Twitter would increase your reach and impressions. From there, you could determine if launching a live ad may be the way forward.
- Then you could test location or maybe interests and keywords to analyze whether this could get your ads in front of your ideal audience.
- Frequency and reach are other elements you could try to see how this might increase brand awareness or campaign lengths to see if you could build further awareness of your business.
However, as I stressed in the last section, you don’t need to start making decisions about using the campaign planner yet. Learn all you can from others’ success, and when the tool becomes available to you, use their experiences as a guide.
FAQs
What Is The Twitter Campaign Planner?
The Twitter campaign planner allows you to test your advertising campaigns before launching them live. It forecasts the likely results, and you can test core areas, including impressions and reach. Twitter released the tool in late 2021 to a limited audience and it plans a wider release at some point.
How Do I Edit My Campaign?
You can edit the campaign while it’s in draft.
What Are the Minimum Budget Requirements For Twitter Campaign Planner?
The Twitter Campaign Planner has a minimum budget of $1,000 or the equivalent in the marketer’s chosen currency.
What Is the Minimum Campaign Length For Twitter Campaign Planner?
The minimum length is three days.
Conclusion
Even if marketers have an ample budget, they don’t want to waste their time or money on ineffective ads that don’t grow their business.
However, unless you’re familiar with Twitter ads and how to run them, there’s always a chance your ads will fall flat.
The Twitter campaign planner hopes to change all that by giving advertisers a prediction of the possible results.
With a better idea of what to expect, marketers can launch their ads confidently or tweak them and try again.
Although the Twitter campaign planner isn’t open to everyone at the moment, you’ve got plenty of opportunities to learn from others and how it works for them.
Would you use the Twitter campaign planner?
15 Market Research Tools That Will Help You Uncover Incredible Insights
In a world of increasing competition, understanding your target market is vital.
Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages.
Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to rely on traditional methods like surveys and focus groups.
Ready to learn what your audience really wants? These are the 15 best market research tools to use.
Benefits of Leveraging Marketing Research
There’s a reason the global revenue of the market research industry has more than doubled since 2008 and is now valued in excess of $76.5 billion. It comes with a heap of benefits. Any business wanting to improve their product or launch a new marketing campaign will be at a significant disadvantage without it.
Market research keeps your target audience at the center of every decision. By understanding their needs and desires, you can tailor everything from your product to your marketing to your customer. In doing so, you’ll reduce the number of bad customer experiences—one or two of which are enough to make 66 percent of customers switch to a competitor.
Market research tools can also help you discover new business opportunities and threats. New markets become obvious when speaking to customers and understanding their behavior. So, too, do competitors and external threats that could threaten your business if you don’t act.
Ultimately, using market research will give you a huge competitive advantage. That’s because of the benefits above and because less than 40 percent of marketers are using consumer research to drive decisions.
How to Use Marketing Research Data in Your Marketing
You can leverage market research data in several ways, but using it to inform and optimize your marketing strategy, from campaign creation to execution, is one of the most powerful.
For instance, market research can ensure your new product launch goes off without a hitch. Almost half of all product launches are delayed, and 20 percent fail to meet targets. By understanding exactly what customers want, a successful product launch simply becomes a case of delivering it.
Market research can also help you focus your marketing efforts on areas where you have a competitive advantage. By understanding what customers are really searching for, you could identify untapped markets with very little competition in terms of paid ads or SEO. Focusing your efforts here, rather than on saturated verticals, will send your ROI soaring.
Finally, you can use market research data to optimize your marketing efforts after launch. Analyzing social media and other types of user engagement data can highlight how effective each message is so you can do more of what works and less of what doesn’t.
5 Best Free Marketing Research Tools
You don’t have to spend a dime to get the benefits of marketing research. There are plenty of free market research tools out there. I’ve highlighted five of my favorites below.
1. Google Trends
Google Trends shows you what people are searching for on Google. It was introduced in 2006 and tracks the popularity of topics over time by location. You can see exactly how popular searches are for Taylor Swift in the U.S. this year. Or how searches for Brexit have declined in the U.K. since 2019.
At the time of writing, Google processes 102,000 searches every second. That’s 88 billion searches every day, making it the largest and most valuable search data source in existence. Google Trends gives you access to that data in a categorized and aggregated way.
Enter a trend and Google will show you how trendy that term is with a line graph and give you a score out of 100. You can also compare different terms.
Pros
- easy to use
- visually appealing
- huge amount of data
Cons
- doesn’t show the exact search volume
- related topics aren’t always relevant
Price
Free.
2. Facebook Page Insights
Facebook Page Insights is a fantastic and free market research if you use Facebook to market your business. If you don’t use Facebook for marketing yet, you probably should. With 2.9 billion monthly active users, it’s one of the best social media platforms for marketing.
The tool provides insights into your audience, post performance, and the health of your pages. You can use the tool to see who likes your page and why, which posts get the most engagement, and learn how to increase the reach of your content.
If you’re struggling to get started, Facebook offers two courses: one on how to generate insights and make data-driven recommendations and one on how to make the most of marketing insights.
Pros
- unparalleled insight into your Facebook audience
- easy to use
- courses available
Cons
- limited to your Facebook pages
- not as comprehensive as it once was
Price
Free.
3. Think With Google
Think With Google is one of the search giant’s lesser-known tools, but that doesn’t make it any less powerful. It’s a free-to-use resource library of facts and figures based on Google’s own data and other research that can supercharge your marketing efforts.
If you want a broad understanding of what’s going on in the world, Think With Google is a great starting point. Search the platform, and you can uncover marketing trends, understand the latest consumer behavior and find the insights you need to drive your marketing strategy.
The site is split into four areas (Consumer Insights, Marketing Strategies, Future of Marketing, and Tools) which you can use to find the insights you’re looking for.
Pros
- huge resource of statistics and studies
- easy to use
- great for marketing research
Cons
- limited to marketing studies
Price
Free.
4. Living Facts
As part of the Pew Research Center, LivingFacts provides a free overview of how Americans live today. It’s bursting with research, statistics, infographics, and videos that can help you understand the opinions of your U.S. customers on everything from religion and work to health and family.
The site gets its data from several sources, including the Pew Research Center’s American Trends Panel, the U.S. Census Bureau, and other reputable organizations. If that wasn’t reassuring enough, you should know the Pew Research Center has over 160 staff members and 11 different research teams. In other words, you can trust the data on LivingFacts.
Pros
- great for understanding U.S. demographics
- huge amount of free information
- understand your target audience across multiple topics
Cons
- limited to the U.S.
- research can be too basic for some
Price
Free.
5. U.S. Census Bureau
The U.S. Census Bureau website lets you search U.S. census data for free. The Bureau of the Census conducts over 130 surveys a year (which are used to allocate billions of dollars in federal funds), making it an in-depth source of reliable data.
You can filter by several variables, including age, location, and income. It also provides visualization of some data sets. One interesting way to use this data set is to filter the results using your business’ NAICS code to see where and with whom your industry is most popular. This is a great way to discover new target markets.
Pros
- one of the biggest demographic resources online
- easy to search through reports
Cons
- limited to the U.S.
- older census reports can become outdated quickly
Price
Free.
10 Best Paid Marketing Research Tools
Free market research tools are a great way to dip your toes into the industry. However, there will always be limitations when you don’t pay for the data. If you’re serious about market research, you’re going to want to pay for premium access. These are the best paid market research tools to use.
1. SurveyMonkey
So far, we’ve only discussed secondary data sources. If you want to collect your own market research data, polls and surveys are one of the best methods. SurveyMonkey is one of the best and most popular tools to use, with over 20 million questions answered using the platform each day.
The company’s enterprise-grade platform makes it easy to create, send out, and analyze surveys. Surveys can be sent via a link, email, social media, or embedded into a web page. You can browse through individual responses or use the tool’s custom reports and charts to visualize data.
Pros
- easy to use
- good template selection
- great free plan
Cons
- analytics could be improved
- lack of customer support
Price
Basic plan is free. Standard plan costs $99 per month.
2. Statista
Statista is a hub of visual data, market research reports, and statistics. It collates data from several reputable sources, turning most of them into graphs and charts that are easy to digest. Because Statista’s data is continually updated, you can keep coming back to the same chart year after year to see how trends are changing.
The site has data on almost any topic you can imagine, making it a great way to discover consumer behavior and market trends, no matter your business.
Getting started with Statista is as easy as searching for a particular topic. The site’s search functionality is excellent and will return hundreds of reports and dashboards that you can use to influence or support your marketing efforts.
Pros
- one of the best statistical resources online
- great UX
- easy to search for data
Cons
- free plan is limited
- visuals aren’t the best
Price
Basic account is free. Premium account costs $59 per month.
3. Typeform
Typeform is another survey-based market research tool and an alternative to SurveyMonkey. It benefits from a more user-friendly design with a bunch of pre-made templates, making it easy to create forms and online surveys that you can send to customers. Typeform drives more than 500 million digital interactions every year and integrates with hundreds of other apps.
You can format questions in multiple ways, including multiple-choice, scale ratings, and open-ended answers—perfect for collecting quantitative and qualitative data. You can even use conditional logic to change the structure of your survey based on a respondent’s answers.
The respondent experience is also different. Unlike other survey tools, respondents are only shown a single question at a time. This makes for a more user-friendly and less intimidating experience that can increase the number of responses.
Pros
- easy to use
- respondent-friendly
- strong data visualization
- mobile-optimized
Cons
- lack of customer support
- data reporting isn’t amazing
Price
Limited free plan available. Premium plans start from $25 per month billed annually.
4. Buzzsumo
Think of Buzzsumo as the content marketing and social media market research tool. It analyzes over 8 billion articles and 300 trillion social engagements, so you can see which topics or types of content receive the most engagement, what’s getting shared on social media, and find influencers who can help increase the reach of your content.
This makes Buzzsumo an incredibly effective market research tool for any marketer looking to put together a content marketing strategy. There’s no need to second guess what’s going to rank well and receive engagement when you can use Buzzsumo to see what’s getting traction at the moment.
There are several ways you can use Buzzsumo. The easiest way is to use the tool’s Content Analyzer to search for a topic and see which articles have the most engagement. You can also set up alerts to monitor mentions of a particular optic or keywords.
Pros
- accurate social share counts
- great for competitor research
Cons
- doesn’t include every social media channel
- filtering could be better
Price
Free plan available. Premium plans start from $99 per month.
5. Qualtrics
Qualtrics is an all-in-one market research tool. From creating advanced surveys to segmenting markets and analyzing data, Qualtrics does it all. Create your own survey to gather data or upload an existing data set and Qualtrics will run statistical tests and apply visualizations to help you gather insights.
There’s no need to spend time finding respondents for your surveys, either. You can use the platform to find a representative sample of your target audience and have them fill in your survey.
There’s even on-demand training to help you get the most from the platform.
Pros
- easy to build surveys
- excellent data reporting
Cons
- software has a steep learning curve
- limited customization of surveys
Price
Plans start from $1500 per annum.
6. Qualaroo
Qualaroo is an advanced customer survey tool that helps you ask the right questions at the right times. What separates Qualaroo from other survey tools is that you can embed surveys into your site, allowing you to catch users in real-time, with context. That makes their responses significantly more valuable and insightful.
Creating surveys is easy thanks to a wide range of templates and customization options. Analyzing and reporting results is also a breeze thanks to the platform’s AI-powered analytics tool. There are also tons of other features like dozens of answer types, branching questions, and automatic language translation.
Pros
- easy to create and deploy surveys
- analytics reduces reporting time
- easy to learn
Cons
- pre-built templates can be generic
- dashboards could be improved
Price
Plans start from $80 per month.
7. BrandMentions
BrandMentions is another social media monitoring platform similar to Buzzsumo but with a greater emphasis on social media. It estimates it currently analyzes billions of social media mentions for over 10,000 companies.
You can use the tool to quickly understand social media users’ opinions on practically any topic. Simply search for a keyword, and BrandMentions will display the most recent social posts as well as the context in which it was used. So not only do you see what people are saying, you understand the broader sentiment around the topic.
The tool also shows a range of other metrics, including how many people view the topic each day, how many people engage with the topic, and which days the topic trends on.
Pros
- great for social media research
- can also be used for brand monitoring
- intuitive UX
Cons
- can be time-consuming to automate reports
- only analyzes social media data
Price
Plans start from $99 per month.
8. Gartner
Global research and advisory firm Gartner is a heavyweight when it comes to market research. The company has three core services (trusted insights, strategic advice, and practical tools). We’re only going to focus on its trusted insights offering here.
Trusted insights offer an incredible amount of detailed, verified, and peer-driven research. It’s a fantastic way to identify trends in your industry, spot gaps in the market, and discover other insights to power your business.
These reports are at another level compared to other research teams. Gartner boasts over 2,000 research experts and several proprietary research methodologies to deliver objective and unmatched insights.
Pros
- unmatched insights
- unbiased data
Cons
- very expensive
Price
Plans start at $30,000.
9. Tableau
Tableau is a business intelligence suite centered around data visualization. You can connect to almost any data source and Tableau will transform that data into beautiful visual reports that make it easy to analyze and share with stakeholders.
You don’t need to know any code to use Tableau, and the tool makes it easy to be as broad or granular as you like with data analysis. Import data from tons of different data sources, like PDFs, spreadsheets, and Google Analytics.
Tableau is a trusted market research tool for some of the country’s biggest companies, including Verizon, Lenovo, and Charles Schwab.
Pros
- best visual data reporting tool
- acts as a central repository for data
- analyzing data is easy
Cons
- can be slow to upload large data sources
- requires you to source your own data
Price
Tableau Explorer starts at $42.
10. Ubersuggest
Ubersuggest is one of the best tools for doing SEO and PPC-focused market research. Put a phrase into the search bar and it will provide you with a list of other relevant keywords people are searching for, along with search volume and a difficulty score. You can also enter your own domain or that of a competitor to identify areas for improvement.
It’s a great tool for identifying the size of a potential market, how competitive that market is and what chance you have of ranking in it. You can also use it to get the low-down on a competitor and find out which audiences they’re targeting.
Pros
- great UX
- one of the best market research tools for digital marketing
- wide range of affordable plans
Cons
- limited to SEO and PPC data
Price
Plans start at $29 per month or $290 for lifetime access.
Market Research Tools Frequently Asked Questions
What are the primary market research techniques?
There are five main techniques for conducting primary research: surveys, one-on-one interviews, observational studies, focus groups, and field trials.
The best insight from market research is the discovery of a relevant and actionable insight about your target market you can use to improve your offering or influence your marketing efforts.
Are market research tools worth the cost?
If you are on a budget, there are plenty of free market research tools available. However, the best market research tools cost money and provide access to more data and additional capabilities that can increase the effectiveness of your market research.
Why is it important to do market research?
Market research uncovers important information about your business and target market that can highlight opportunities for your business that would otherwise be missed.
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Conclusion: Market Research Tools
Market research tools are an invaluable way to find out exactly what your target audience is thinking. Whether you use free market research tools or paid market research tools, you can uncover plenty of insights that can have a transformative effect on your business.
Stop making uninformed decisions and start taking time to understand your customers and use that information to inform your marketing strategy.
What are your favorite market research tools?
How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients
Your digital marketing agency can only perform as well as its suite of tools allows.
If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites.
That’s where Ubersuggest comes in.
As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its users. You can then use these reports to advise your clients and make optimizations.
In this post, we’ll explore why agencies love Ubersuggest and take an in-depth look at the various uses for its reports and tools.
Why Agencies Love Ubersuggest For Client SEO Reporting
Ubersuggest is an SEO and website auditing tool that offers both free and paid plans to individuals and agencies alike. Its popularity has grown in recent years, now boasting over 50,000 users!
When it comes to digital marketing agencies, Ubersuggest is an invaluable tool for evaluating client websites. It offers a suite of reports and tools including keyword research and analysis, technical SEO, and even site speed.
Its breadth of reports makes it a great tool for agencies when first evaluating a client’s website. However, don’t be fooled by the variety of reports. These reports also offer significant depth that enables agencies to really dig into the data so they can offer invaluable insights to their clients.
8 Ways Agencies Use Ubersuggest
While we can discuss Ubersuggest’s various reports and tools, it’s most helpful to understand agency use cases. Below are eight ways agencies use Ubersuggest for their marketing clientele.
1. They Create Multiple Projects Per Account
Agency analysts are constantly juggling a handful of client SEO projects at a time. With Ubersuggest, your agency can create one project per client per account. This means you can manage up to 15 clients at one time within your agency account.
To create a new project is simple:
- In the Dashboard section of the tool, click on “New Project” in the top right.
- Enter a domain and website name.
- Select the language/country for tracking purposes.
- Add keywords to rank tracking either by manually entering them, copying and pasting, or uploading a CSV file.
- Type in your client’s top competitors or choose from the pre-populated list.
- Choose your tracking preferences and decide how much hands-on help you’d like from Ubersuggest’s team of specialists.
You’re all done!
Once you’ve created multiple client SEO projects, you can toggle between them for easy tracking.
2. Run Technical Audits
Did you know only 15 percent of websites operate at an acceptable page speed? While there’s more to technical audits than site speed, it plays a big part.
A technical SEO audit is an easy way to find low-hanging fruit for your client. Each audit will call out various technical SEO elements, including header and title tag duplicates, SSL certificate errors, lack of meta description, and poorly formatted URLs.
The best news of all is that you can run an SEO audit in as little as three minutes with Ubersuggest. Here’s how.
Go to our SEO site-auditor or select “Site Audit” from the left side of the Ubersuggest tool:
Enter the URL to be audited and then select “Domain” for a full site audit or “URL” for a page-level audit.
Click “Search.”
You’ll notice the audit is split into three sections:
- Overview
- Site Health
- Site Speed
The Overview section will cover on-site SEO elements, search traffic, keywords, and backlinks.
Site Health is a highly actionable section that breaks down your domain by page level. This will run you through the various issues and errors present on your client’s website so you can action them immediately:
This section provides key takeaways you can provide to your client so you can provide value upfront. This will improve their website as well as increase their trust in your services.
The Site Speed section is self-explanatory. It provides a loading time for both desktop and mobile, as well as a breakdown of the time it took to load each page element:
A technical audit is a great tool that gives you and your client actionable items to impact their overall site performance.
This has been proven to be an invaluable resource to agencies and their clients alike.
3. Complete Keyword Research
With a tool like Ubersuggest, you can ensure you’re targeting the right keywords for your client’s SEO.
Don’t believe us? Take the word of NinjaCat, a digital marketing performance management platform, which saw a 124 percent increase in its keywords ranking on page one.
Most marketing agencies understand the importance of well-researched and targeted keywords. As is so often the case with clients, though, keyword research is not a top priority. As such, your clients may be sticking with just a handful of keywords that aren’t fully optimized or ideal for targeting.
How can you help? With Ubersuggest, you can become the expert in your client’s SEO needs in minutes. Just ask your client for their list of current keywords and plug them into the Keyword Ideas report:
This Ubersuggest client SEO report offers all manner of keyword optimization angles, from new keyword ideas to related keywords to target to questions your client should aim to answer when writing a blog post. This will help you to narrow down high-traffic, low-competition keywords for your client to target.
The initial keyword audit isn’t all, though.
You can also sign up for notifications so you can know when keywords are growing in popularity and when it’s best to target them in your organic and paid campaigns.
4. Competitive Analysis
E-commerce sales in the U.S. grew 14.2 percent in 2021. Without a proper analysis of the competitive landscape, though, how can you be sure you’re capturing (and will continue to capture) your share of this growth?
The importance of your client’s SEO competitive analysis, therefore, cannot be overstated.
The more your client knows about their competitors, the greater understanding they can get of their strengths and weaknesses. Only with this information can your clients then work to carve out their industry niche.
Where should you begin? With Ubersuggest’s Similar Websites report.
The Similar Websites report will show you which keywords competitors are currently ranking for. It will also provide a list of similar keywords that your client shares with their competitors, as well as keyword gaps, estimated traffic, and the number of backlinks to your client’s competitors.
With this information, you can build out a full one-to-one comparison of your client to their top competitors.
- Where do they fall short?
- Where do they excel?
- What steps can they take to see improvement in their rankings, traffic, and conversions?
5. Rank Tracking
If you want your client’s website to be found, it has to rank on the first page of Google’s Search Engine Results Pages (SERPs).
Why?
Only 0.78 percent of Google searchers click on results from the 2nd page and the CTR only worsens as you go deeper.
To improve your client’s SEO, you need rank tracking.
Rank tracking enables you to keep a pulse on your client’s website rankings so you can track and react accordingly. Once your client has begun to implement changes to their website and their keyword strategy, it’s more important than ever to keep track of site performance and ranking.
Ubersuggest’s Rank Tracking report will provide an overview of performance changes, including:
- The number of keywords that have moved up in rankings over time.
- The number of keywords that have moved down.
- The total number of keywords changed.
- A graph of the average position.
- Current search results rankings for your tracked keywords.
- Detailed information on your tracked keywords for each client.
For optimal performance tracking, you can also have this report emailed to you and your client on a weekly basis.
To use this report, select the client dashboard and then select “Rank Tracking” from the left-side menu. You can then track ranking based on custom date ranges, region, and selected keywords:
The best thing about this report is you can keep a tab on overall site performance as well as keyword-level performance so you can identify your client’s SEO drivers and draggers.
6. Link Building
According to an analysis of 11.8 million Google search results performed by Backlinko, the #1 result in Google has an average of 3.8x more backlinks than positions two through ten.
In simplest terms, the more high-quality backlinks to your website the higher your site will rank above similar websites with fewer backlinks.
Link building is no longer about quantity, but quality—and it’s an important part of client SEO reports.
The higher the domain authority of the backlinks to your site, the greater bump in SERP rankings your site will see. This is why a solid link building strategy is key to success.
Where can you begin to advise your clients? With Ubersuggest’s Backlinks Opportunities report:
This report will give you an idea of what sites are currently linking to competitor websites.
With this information, you can gain an understanding of the types of content high-quality sites are looking to link to. In some cases, your client may need to create such content for this strategy to work.
As your client works to build their backlink profile, you can run the Backlinks Overview report. This will show them:
- your clients’ domain authority
- how many domains are linking back to them
- number of backlinks to your client’s website
- change in backlinks and referring domains over time
- new and lost referring domains and more
As clients typically rely heavily on marketing agencies for backlink support and opportunities, both of these Ubersuggest reports are crucial to your decision-making process and goal completion analysis.
7. They Use the Chrome Extension
The Ubersuggest Chrome extension has over 300,000 users.
As busy as agencies can get, they’re more likely to use the tools that are most readily available. That’s why so many agencies love Ubersuggest for client SEO reports, especially when it comes to the Chrome Extension.
The Ubersuggest Chrome Extension enables you to make the most of your research time.
That’s because you can learn key information while performing live searches on Google, YouTube, and Amazon, including:
- paid and organic analytics
- mobile and desktop search numbers
- related keyword suggestions
Beyond the search results, you can also perform an SEO analysis of your client’s website and their competitors in real-time. This information can then supplement the reports you pull from Ubersuggest to provide even greater insight to your clients.
8. They Use the Google Analytics Integration
Google Analytics is used by 85.9 percent of all websites whose traffic analysis tool is known. With that in mind, Ubersuggest has been optimized to integrate directly with the analysis powerhouse.
Google Analytics is an invaluable tool for client websites of every type. With Ubersuggest, you can connect your clients’ Google Analytics accounts to their ongoing SEO reports.
Alongside the other data provided by Ubersuggest and its various dashboard modules, you can also see:
- organic visitors
- historical traffic data
- data for mobile and desktop browsers
You will also have the ability to see the data for the day, week, or month so you can truly tailor it to your analysis needs for any given moment in time.
Using the Google Analytics integration is easy:
- From your client’s dashboard, click “Connect with Google.”
- Select the account to sign in with, or select “Use another account” if the account you need isn’t listed.
- Select the property and click “Connect.”
From here, you will see additional modules added to the dashboard with that property’s Google Analytics data.
How Agencies Use Ubersuggest Frequently Asked Questions
Where does Ubersuggest get its data?
Ubersuggest gets its data from various sources, most notably the Google Ads API and Google Suggest. Its integration with Google Analytics also provides an additional source of data for analysis. This makes it a great tool for conducting client SEO reports.
What is the main use for Ubersuggest?
As an SEO tool, Ubersuggest offers brands and agencies the opportunity to reverse engineer the SEO techniques of their competitors. You can see what works for your competitors using the suite of reporting tools and make educated decisions based on the data.
Can I use Ubersuggest for free?
There is a free version of Ubersuggest that allows users to perform three searches per day for keyword analysis, competitor analysis, and site performance. For agencies managing multiple client SEO projects, you will need the paid version.
Is Ubersuggest software?
Ubersuggest is a web-based SEO tool. You can access it on any computer as long as you have internet and your account login details.
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Conclusion: How Agencies Use Ubersuggest For Client SEO Reporting
Ubersuggest is an easy-to-use tool with in-depth reports which enable you to offer a best-in-class client SEO report.
When you use Ubersuggest as an agency, you can manage multiple clients’ websites with just a few clicks.
Best of all, you can see how your recommendations are affecting your clients’ websites in real-time.
While client SEO changes can take time to have a huge impact on rankings, there are plenty of other metrics to track, including traffic, backlinks, and site speed.
Which of the above reports are you most excited to run?
OneSignal (YC S11) is hiring engineers with distributed systems experience
Article URL: https://onesignal.com/careers/9e1d251c-c1f9-49c7-98e9-c883e519f902 Comments URL: https://news.ycombinator.com/item?id=30138797 Points: 1 # Comments: 0 The post OneSignal (YC S11) is hiring engineers with distributed systems experience first appeared on Online Web Store Site.
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Remote (Must reside in North America) | Position Type: Full-Time Contract Avante IO is seeking experienced Django Python/full-stack engineers interested in helping our team build out cutting-edge insurance underwriting technologies. We are building out exciting technologies (using Agile methodologies) at scale on AWS using some of the following technologies: Django/Python/DRF, React/Redux/Typescript , Postgres, Redis, Docker/ECS/Terraform, … Continue reading New comment by jyacoubi in "Ask HN: Who is hiring? (August 2021)"
What is Programmatic Buying For PPC?
Advancements in the advertising industry have led to data-driven methods to promote and market your business.
One relevant example is programmatic advertising.
A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically.
How can programmatic buying benefit your business? What does it even mean? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business.
What Is Programmatic Buying?
Previously, buying ads was a long and arduous process.
Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world.
This meant a lot of back and forth and follow-ups across multiple parties. It was costly in most cases and, worse, inefficient.
The rise of programmatic advertising has sped up the process. Advertisers can now leverage machine learning and artificial intelligence (AI) technologies to automate the ad buying process in real-time.
This graphic from PubMatic shows the difference between the different types of ad buying:
So, how does programmatic buying work? Here’s an example to help you understand the process.
Let’s say you sell tech products, like an iPhone.
You opt for a PPC campaign to promote your products on Google. Your goal is to bid on advertising inventory to get your promotional content featured on Facebook, Google, or in a 30-second pre-roll video on YouTube.
In the programmatic buying process, cookies or anonymous data are sent to a demand-side platform where the ad-buying occurs. Data can help identify users who have visited your website, live in your geographic location, or are existing customers.
This data could help you identify people who resemble your ideal target audience. In this case, it could be users who have read an article about the latest iPhone, visited the Apple website, or searched for iPhone reviews.
How to Get Your Ads Shown to High-Converting Users With These Attributes
Real-time bidding occurs between various advertisers who want to send an ad impression to the user. This entire process is automated and based on algorithms rather than human input—and it takes less than a few seconds.
The winner of the bid gets to show their ad to the website user.
Here’s to hoping website users will click the ad and convert!
In summary, programmatic buying lets advertisers identify their target market through behavioral insights rather than just keywords, bid on those users, and deliver the ad in the blink of an eye.
Advanced ad targeting capabilities means access to high-converting consumers who are more interested in the products or services you offer.
Why You Should Use Programmatic Buying in Your PPC Campaigns
Programmatic buying lets your ads reach your ideal target audience at affordable price points.
Here are some statistics on the results of programmatic buying:
- Programmatic advertising generated an astounding $129.1 billion in 2020 and is expected to reach 155 billion in 2021.
- The data-driven characteristics of programmatic advertising have led buy-side decision-makers to choose this option. Nearly half (48 percent) believe data is the driving force behind their programmatic investments and strategies.
- Fifty-two percent of publishers state they have sold more than 81 percent of their ads inventory.
- Video is a leading driver in programmatic advertising. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019.
- Sixty-eight percent of marketers have stated paid ads are “very important” to their marketing strategy.
These statistics prove programmatic advertising can bring a load of benefits! Here are a few more benefits to leveraging this ad-buying strategy.
Increase Reach
Programmatic buying is supported on numerous ad networks and marketing channels. It lets marketers access private marketplaces or get ad space from thousands of websites with the click of a button.
Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget.
More Transparency
Publishers and advertisers can receive real-time information about ad placements and activity. More transparency guarantees every penny is well-spent while simultaneously improving ROAS (Return on Ad Spend).
Target Beyond CTR
A PPC campaign can lead to thousands of impressions and clicks. Yet, these numbers don’t matter if you aren’t generating conversions and increasing sales.
With programmatic advertising, marketers can use advanced ad targeting features. Leveraging website behavior or demographic data lets advertisers reach their intended audience at scale.
Access to Data and Results
Programmatic exchanges provide real-time information on your ad performance. Once you get the insights, you can maximize results by investing in high-performing ads.
If you have subpar ads, then consider modifying them based on data from past campaigns. As long as you know what works and what doesn’t, you can optimize your campaigns and scale fast.
When Should I Use Programmatic Buying in PPC Campaigns?
Programmatic advertising looks promising, but it may not work for everyone. In this section, I’ll discuss when programmatic buying is a good fit.
How to Use Programmatic Buying in PPC Campaigns
- Move Beyond the Google Display Network
If you’re a PPC marketer, you’ve probably used the Google Display Ad Network (GDN) to reach website users. Programmatic buying can help you make the most of it.
Programmatic buying lets advertisers connect with 80+ additional inventory sources and get placements in sites that were previously inaccessible.
On top of this, you can reach premium inventory previously considered too small to warrant placement in the GDB or too expensive for direct buys. An example would be ad placements in popular websites like The Wall Street Journal, CNBC, Bloomberg, or Entrepreneur.
- Access to First-Party Data
Marketing strategies often rely on big data to be effective.
With modern analytical tools, we can easily monitor results and gather information about our customer base.
Demand-side platforms (where ad buying takes place) can integrate first-party data. This includes data from your customers or audience.
First-party data can include CRM, social, behavioral, and subscription data.
As a result, advertisers can launch highly personalized and targeted campaigns. Similar to Facebook campaigns, they can build lookalike audiences that match the profiles of their existing target audience.
Research-backed data also means you can create content more likely to resonate with your audience. You can also create effective campaigns to get new prospects down the sales funnel.
- Personalize Ads
People are bombarded with ads 24/7 on their phones, in their email, while they watch television.
Programmatic buying lets advertisers create ads using behavioral targeting and demographic data. Hence, they can connect with their target audience without being spammy or annoying.
For example, the Intercontinental Hotel Group (IHG), which owns hotel chains like Holiday Inn, used programmatic advertising to compete with Booking.com and Expedia.
According to their data, consumers opted for their competitor sites because of the myth that they offered better prices. In reality, customers were charged between 15 percent and 30 percent more than the original price.
The campaign did well because targeted users were more aware of the cost of booking from third-party sites.
5 Programmatic Buying Software Options
At this stage, you’re probably wondering how to start with programmatic buying. Let’s take a look at some of the top programmatic buying software options to consider.
Simpli.fi
Simpli.fi’s programmatic platform lets users efficiently buy targeted impressions or ad inventory from real-time advertising exchanges.
What makes it unique is it lets marketers leverage unstructured data instead of pre-made audience segments. Users can create highly targeted custom audiences based on CRM data, browsing behavior, search history, and geographic location.
You can also use insights to understand audience behavior, and optimize audiences in real-time. This is advantageous for businesses with a huge customer base and tons of data.
For seamless analytics, it has 60+ pre-built reports which lets users easily organize data from campaign results. They also have visualization tools to help you better understand data through graphs, charts, heat maps, and tables.
Adobe Advertising Cloud
Adobe Advertising Cloud offers an independent platform for programmatic buying.
The demand-side platform can plan, optimize, and manage your ad campaigns.
AI pulls audience data so advertisers can launch a paid media strategy that fosters brand awareness. Content creators can also streamline content and build meaningful user experiences.
Budget is a main concern when it comes to running PPC campaigns. With Adobe, users can use AI to analyze data and conduct performance optimization for cost-efficient spending.
AdRoll
AdRoll’s programmatic platform uses customer intelligence data to identify and target potential leads. It aggregates consumer purchasing behavior on your website so you can understand what works and predict audience reception.
With its powerful analytics capabilities, marketers can send relevant messages to prospects, leading to more engagement and conversions. You can also run omnichannel marketing campaigns and connect with your audience through email, social media, or web across multiple devices.
DoubleClick by Google
DoubleClick is a programmatic ad platform that automates the ad buying process and effectively runs campaigns in real-time.
Here’s a look at some of its most notable features:
- DoubleClick Digital Marketing Manager: Built-in intelligence to uncover significant marketing insights on trafficking and reporting. This lets advertisers make data-driven decisions and gain more control of their advertising spend.
- DoubleClick Bid Manager: This tool helps agencies effectively purchase display media from different ad exchanges in a streamlined platform.
- DoubleClick Search: Powerful search features provide real-time insights on KPIs and ad performance. Their Ad Data Hub leverages data from Google Ads or your own CRM system to improve your PPC campaigns. By diving into the details, you can make smart bidding decisions and run ads across multiple platforms.
- DoubleClick Rich Media: Data dashboarding tools streamline information from Google Ads, Analytics, or spreadsheets. Their interactive dashboards also generate easy-to-understand reports so you can communicate results to teams and executives.
- DoubleClick Studio: Workflow and production tools help marketing teams and media agencies create high-quality and compelling ads which delivers results.
- Google Analytics: Google Analytics helps users aggregate data to create tailored lists, identify digital touchpoints, and create shareable reports. As you get more information about your company, you can better understand your target audience.
Rubicon Project
Rubicon Project has an automated advertising platform connecting media buyers and publishers from across the globe. Top brands use it to reach over a billion consumers.
The platform centralizes the traditional proposal process and deal negotiation. User-friendly tools and real-time performance analytics capabilities seamlessly consolidate the ad buying process.
Furthermore, insightful reports from their Prebid impression funnel data provide information on page load and impressions across websites and mobile apps.
Conclusion
Programmatic buying lets marketers leverage AI and big data to reach their target audience.
Not only can you identify high-intent consumers, but you can also present ads at the right time and place to maximize results. The automated bidding process speeds up the process, so you can access premium ad inventory with minimal effort.
While it has a lot of benefits, it may not be a good fit for everyone. We highly recommend this solution for advertisers who have maximized the Google Display Ad Network (GDN) or have access to first-party data.
If you want to try it out for yourself, there are multiple platforms that can help you get started in an instant.
How will you use programmatic buying to power up your marketing?
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