Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert.
There’s one tactic I use above all others to generate new leads:
A lead magnet.
They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades.
With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist.
However, not all lead magnets are effective.
Let’s take about how lead magnets work and explore how to create one that drives leads.
How Lead Magnets Can Grow Your Business
The lure of ‘free’ is compelling, according to Predictably Irrational author Dan Ariely.
He proved this by giving groups of people the option to select from different Amazon gift cards. Respondents could choose from receiving either:
A $10 Amazon gift card for free, or
A $20 Amazon gift card for only $7
If you were to look at that objectively, based on cold hard math, you’d see that the second option was the better value ($13 vs. $10.)
Check out the third column on the far right to see which one won:
It wasn’t even close! Everyone sampled chose the free $10 option instead.
They get a lot of attention today because of how persuasive and powerful they can be.
One of the best ways to incorporate them today is with a content upgrade. People are already on your site, seeking something out.
Think about it:
They went to Google and typed in something specific to end up on your blog post.
A lead magnet sweetens the pot by providing additional insight on the same exact topic they were reading about.
Brian Dean used the content upgrade strategy to boost his conversions by 785 percent in one day.
Brian Harris of Video Fruit is seeing a 20-30 percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet.
For example, the first comes right in the introduction:
Then he follows up that up with another two more for good measure down at the bottom:
The blog post goes through an in-depth analysis of how content upgrades can get you more leads. Then it distills those insights and actionable tips down so that you can easily start implementing the same tactics on your site (after downloading the lead magnet, of course).
If you want to see the same results, your lead magnet has to abide by a few rules.
The form or medium doesn’t matter necessarily. Instead, success typically comes down to a few >key ingredients:
Does your audience care about it?
Is there value to it?
Does it solve a problem and/or give the audience something they need?
So how do you figure those things out?
Let’s dive into what the best lead magnets have in common to find out.
How to Create Lead Magnets That Drive Conversions
Now that you know why lead magnets are important (to get you more leads!) let’s talk about how to create one that drives conversions like mad.
Find Out What Your Customers Want
Saying you need to “know your audience” sounds obvious and trite. However, it’s one of those things that everyone talks about, but no one seems to know how to do.
The big clue is in the reception. If your digital copies aren’t flying off the shelf when it goes live, your issue typically comes back to a mismatch with your audience.
Thankfully, this can be an easy fix if you know where to look.
Start by looking for what people are already paying for.
That might sound counterintuitive because lead magnets are free.
However, if someone is willing to part with their hard-earned cash for something, it’s a sure sign that they’re committed.
For example, one of my favorite places to start is theKindle Marketplace.
Let’s say I’m about to create a lead magnet in an industry I know nothing about: cooking. (Seriously, nothing.)
I could guess or make a few assumptions about which cooking lead magnet would work best. Or I could head on over to the Kindle Marketplace and see what’s already working well.
It’s not just the topic you’re looking for at this point, but also the ‘format’ that resonates with an audience.
Here’s what I mean.
Go to the Amazon Kindle Marketplace look at the sidebar on the left-hand side. There, you’ll find all the book categories and then subcategories upon subcategories upon subcategories. (In other words, drilling down to find your niche and your audience.)
Here’s what the bestsellers look like in European cooking and food:
Ok, now we’re getting somewhere.
Most are unsurprisingly recipe books. However, that first one is especially interesting.
It’s a “cooking for two,” book which means the people buying it are looking for quick, no-fuss meals in smaller portions.
See?
That tells you a lot about the audience and what their preferences are. The Mediterranean one on the far right is another indication — those meals tend to be easy and healthy.
So these people might be looking for a new recipe cookbook, but that doesn’t mean they want some haute cuisine that requires working for hours in the kitchen.
Instead, these (presumably) busy people want something relatively quick and healthy.
Next, the trick is to put something together that’s like these examples but somehow different, better, or unique.
For example, let’s dive a little deeper into books reviews to see what they say.
Here’s a positive review to kick things off:
Awesome! Two of our assumptions are already being proved correct.
People like this example because it provides recipes that are “quick to prepare. “
Busy moms might be foodies. However, foodies probably aren’t going to be buying this book.
That completely changes how you might create, package, design, and even promote this ebook already.
Positive reviews are helpful to start with, but many times you can learn more from negative reviews. Check this out:
First, this book’s organization and table of contents aren’t up to snuff for this reviewer. They’re even giving you the answer here, too: “… organizing the dishes into categories or even providing an index.”
Good ideas! These are the little details that you or I wouldn’t have thought of because we might not be experts on cooking already.
However, a little bit of research has already revealed a few nuggets of wisdom.
Then, this reviewer goes on to complain about some of the editing and attention to detail towards the bottom.
Easy — let’s also have a subject-matter expert help edit this work to ensure accuracy (critical in cooking) is on point.
Use Audience Feedback to Refine Your Lead Magnet Idea
Now let’s take this one step further by simply asking the audience which versions of our idea they’d prefer.
For example, write up a simple blog post that explains what you’re thinking about creating and ask for ideas or improvements.
This does two things at the same time:
It helps you get feedback to incorporate into the creation of your lead magnet.
And it helps you ‘seed’ the market so that people are already primed to download it when you push the lead magnet live.
Soliciting feedback from people who aren’t yet on your email list can help you better understand how to get them on the list eventually. Here’s what I mean.
Take this post on how an Instagram user-generated more than $300,000.
If you take a close look at the comments section of the post, you’ll find a couple of readers asking about how the Instagram user made her lists.
Multiple people are now requesting the same information in the comments, which means there must be built-in demand for this information.
So you need to create content that interests the audience.
Let’s check out Google Analytics to see which pages (and topics) are performing best:
Start by segmenting all your posts into categories.
Sometimes your site already has this done if you included categories in your URL string. For example, Unbounce uses the category “PPC” in this blog post:
So you can search for URLs in your most popular content that feature PPC.
You’ve now painstakingly compiled insight into what your customers want. Your next job should be insanely easy at this point: Give them what they’re asking for!
Being Specific About The Value
Picture someone on your site reading your perfectly crafted blog post about the latest trends in European cooking when a pop-up appears offering a printable “Be a Better Cook” guide.
Huh? That generic printed piece of paper is going to make them a better cook? How?
No, thank you.
What if it was a printable checklist on the “Ten Top-Rated Dinner Recipes from France and Italy?”
Now imagine you visit the landing page for Digital Agency Day because you want to see when the upcoming date is to make sure you don’t miss any of the great information.
You’re hemming and hawing about signing up for the live event because you’re not sure if you’ll be able to make it.
Then an exit overlay catches you before leaving, suggesting you sign up to receive the recordings when ready:
Ok, that’s something you can get behind.
It’s specific and relevant, so it immediately makes sense.
It targets a massive pain point for freelancers (“charging what you’re worth”).
It’s incredibly detailed and in-depth (“9-lesson course”).
There’s social proof that proves its value (“20,000 other freelancers”).
Brennan could easily charge for something like this, and people would still buy it.
It’s that good.
Checklists or cheat sheets can provide immediate value by giving people something they could put to use right now.
A longer multi-part course (like this example) or in-depth ebook can provide that long-term value people will reference for weeks (and months) to come.
Side-step these three issues, and you won’t just churn out another cookie-cutter lead magnet.
Instead, you’ll create a marketing asset that kicks off a long, profitable relationship with a new customer.
Design A High-Quality Lead Magnet
Remember the complaint on the first cookbook a few minutes ago? The poor organization and presentation detracted from the content and overall experience for that reviewer.
Now imagine what happens if you gave your email to get a downloadable guide filled with poor image quality and lots of typos. Same thing, right?
Unsubscribe.
The goal here is to get these users to move on from the freebie and eventually make a purchase. You can’t do that without attention to detail. You also need to show your value.
Check out this checklist from Bryan Harris of Video Fruit.
Looks pretty snazzy, right? Not just another boring rundown filled with typos.
Don’t have the design skills or staffing to get this done? Hire a professional from Dribbble or Behance.
If you need a little extra help to enhance your own work, check out Beacon.
You can even hire a pro on Fiverr to do this for you, or you can do something similar by using a simple Google Doc.
Lead Magnet Frequently Asked Questions
What is a lead magnet?
A lead magnet is a free offer businesses offer in exchange for contact information from prospective leads. Examples include an ebook, discount code, free course, or checklist.
What makes a great lead magnet?
A great lead magnet must be valuable to your target audience. Aim to solve a problem or make their job or life easier in some way. For example, a business coach might offer “10 things to do before your next job interview.”
How much does a lead magnet cost?
They should be free to your leads. For businesses, the costs should be for research, creation, and distribution. These consts can vary widely based on the lead magnet and resources available. For example, if you have an in-house marketing team and graphic design person, the costs would be minimal.
What are the best types of lead magnets?
The best lead magnet is one your users find valuable, which can vary by industry, business model, and target audience. Common examples include ebooks, white papers, webinards, checklists, work sheets, coupon codes, and short courses.
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Lead Magnets Conclusion
Lead magnets are one of the best ways to gather audience insight, generate leads, and even start the nurturing process to make the ultimate conversion (to revenue) easier.
Once they’ve signed up for the useful, relevant, and high-quality freebie, you establish yourself as a thought-leader on that topic and create a new customer relationship.
This means they’ll think of you when they need more information. They’ll come back for more. And they’ll come back to buy.
The good news is that these aren’t difficult to create, either. You need to take the time to dive deep into what your customers want and what they don’t want.
Then all you have to do is give them exactly what they’re already asking for.
Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Typically there are three main goals for guest blogging.
Positioning yourself as an authority and well-known name in the industry.
Getting exposure (traffic) back to your website.
Building backlinks to your website (though this should never be the main focus, as Google frowns on this).
With the right kind of content on the top blogs, you can do all three of these things.
If you are trying to accomplish either #1 or #2, then you will want to find blogs that have a wide and engaged audience.
If you are just trying to accomplish #3, you need to pinpoint blogs with strong root domain authority. You can check this for free using tools like Ubersuggest.
Knowing your goals in advance will help you in determining which blogs will be the best for you to submit guest posts to.
How to Find Guest Blogging Opportunities
The first thing you will want to do is find guest post opportunities. When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. You are looking for blogs that fit the following criteria:
the content is focused on your niche/industry
the audience of the blog will be interested in your industry
the blog has engaged readership (posts have been shared socially and commented upon)
the blog owner is active on social media (so you know that they will be promoting your work on their site)
If you are selling plant seeds, for example, you will want to find gardening blogs with an engaged audience of gradeners. The following should help you find the right kind of guest post opportunities
Google Searches
Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.
keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
Prolific Guest Bloggers
Know of any prolific guest bloggers in your industry? If you read enough blogs in your industry (which you should), you’ll know some of the same names that repeatedly pop up in guest bogs.
Just as few of the top influential marketing guest bloggers include Neil Patel, Jeff Bullas, Mark Traphagen, Tony Right, Jenny Halasz, Brian Harnish, Kevin Indig, Adam Riemer, Robyn Johnson, Benji Acciola, Kevin Rowe, Anna Crow, and Kirk Williams.
Using Google search, search for the name of prolific guest bloggers in your industry plus the phrase “guest post by”. This will reveal all of the sites that these guest bloggers have posted upon. They should be good places for you to guest post upon as well. A bonus would be if you actually know a guest blogger in your industry that can make an introduction for you to the owners of blogs they have guest posted upon.
Competitor Backlinks
If you (or your online marketing agency) have ever pulled up a backlink analysis of a competitor while working on your SEO campaign, chances are one or more of your competitors have backlinks from guest posts they have done.
If you have access to tools like Open Site Explorer, you can look at the backlinks of your competitors and spot any of the blog posts they have written.
If you don’t find any, you can do a Google search.
link:domain.com -domain.com “guest post” (replacing domain.com with your competitor’s domain) which should reveal sites that a competitor has written for.
Example:
link:backlink.io -neilpatel.com “guest post”
Social Searches
A lot of bloggers and guest posters will share their latest guest posts on social networks. Since the easiest one to search is Twitter, you should try running a Twitter search forthe keyword “guest post” to get the latest tweets about guest posts in your industry. Just follow the links to see which blogs are accepting the guest posts.
Seek Guest Blogging Opportunities
Need more keyword search ideas or just a list with lots of different guest posting opportunities?
Last, but definitely not least, is My Blog Guest, a community of guest bloggers. Sign up for free and search for blogs accepting guest posts. Better yet, post your own information to say that you are looking to write guest posts on a particular topic so blog owners can find you!
Preparing to Pitch a Guest Blogging Post
Notice that we don’t just jump from finding guest blogging opportunities to contacting the blogs. That’s because there are a few things you need to do before you propose a guest post for a site you’ve just found.
Get to Know the Blog’s Content
Getting to know your target blog’s content is key. Sure you know they have content about the keyword you searched for while looking for guest post opportunities. But you need to know even more about that content such as…
What level of audience are they writing for (beginners, intermediate, advanced)?
What type of audience are they writing for? If your business is B2B, then you will want the blog audience for your guest post to be businesses, not general consumers.
What type of content do they write? Is it mostly general concepts or specific, detailed tutorials? Do they like lists?
See How Other Guest Posts Do
While a blog may have guest posts, the question is do the guest bloggers do well? Do guest blog posts on the site get as many comments and social sharing as blog posts by the owner? Some sites might accept guest posts, but if the audience is only tuning in for the blog owner, then you won’t do so well if your goal is to build authority or get traffic back to your website.
See Who the Guest Bloggers Are
Some blog owners are more likely to accept guest posts by certain types of people over others. Peruse a few guest blogger bios on the blog to see if they are fellow bloggers, freelancers, consultants, business owners, and so forth. This will be important when you introduce yourself to the blog owner for your pitch. You can read more about the success rates of guest posting outreach in this study on SEOmoz.
Find Out What Posts Do the Best
To ensure that your guest post gets accepted, you will want to pitch the blog owner with topics that will do well with their audience. To get some good ideas of topics that will work with the blog’s audience, use the following sites to see what posts have been popular on social media.
Oktopus: Oktopus tracks and reports on your social media performance.
Buzzer: Buzzer schedules your social media posts and provides data and analytics.
Become a Familiar Face in the Blog Community
To increase your chances of getting accepted as a guest blogger, you will want to get some recognition from the blog owner first. The best way to do this is to take a week or two and comment on their latest posts. You’ll get bonus points for sharing those posts on Twitter too – just be sure to include the blog owner’s @username on Twitter. This way, when you pitch your guest post, you won’t be a complete stranger.
The Best Times to Pitch a Guest Blogging Post
You won’t always have a golden opportunity to pitch a guest post, but there are certain things to take advantage of when they arise. These include the following.
when a blog mentions you in one of their posts or on social media (Twitter, Facebook, Google+, etc.)
when the blog lists you, your business, or your product in one of its posts
when the blog specifically advertises they are looking for guest posts
when the blog publishes another guest post
Basic Pitch Best Practices
The following are absolute musts when pitching a guest blog post to another blog owner.
Read the Guidelines
The last thing you need to do before contacting the blog owner is read the guest posting guidelines, if applicable, and follow them closely. Does the blog owner want you to pitch an idea or actually submit a full post? What format do they want it in? Do they want you to create an account and enter it into WordPress? These are all things to know ahead of time before you contact the blog owner.
Personalize Your Email
As a blogger who receives daily guest post pitches, nothing turns me off more than an email starting with “Dear Sir or Madam,” “Dear Webmaster,” “To the owner of Neilpatel.com,” or simply “Hi.”
Somewhere on the blog, there should be the name and contact information for the owner of the blog you are targeting for your guest post.
You might have to ferret around for it on the about page or on one of the blog’s social media accounts, but it is more than likely out there. Find it, and use it to start the email.
Who Are You?
Remember the part about seeing who guest bloggers are on your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on their sites.
If you noticed that most guest bloggers are bloggers themselves, then you might want to introduce yourself as a blogger at [insert your personal or business blog here]. You can always be a business owner on the side; just focus on your blogging skills first.
Why You Should Be a Guest Blogger
In your pitch, be sure to include why you should be a guest blogger. Add a few links to posts you have published elsewhere, including your own blog. Preferably go with posts that have a good bit of social engagement so the blog owner will see your potential value with their audience.
How to Pitch a Guest Post Idea
If the guest post guidelines ask you to submit a topic idea, then (based on your research of previously popular posts), pitch a few different ideas so the blog owner has some to choose from.
How to Submit a Great Guest Post
One of the common questions about guest blogging is whether you should be using your best content for your own blog or for your guest posting. It really depends on the quality of the blog you are submitting your content to.
If the blog has nothing but 900+ word posts with lots of screenshots, then your post should be similar. If the blog has nothing but posts with 500 words or less with only one image, then your posts (again) should be similar. The following are other good tips for making your guest post as awesome as possible.
It’s Not About You
The first thing to remember about a great guest post is that it is not about your business, your products, or your services. Guest posts should be valuable sources of information; not advertisements.
Any information about your business and related items should be reserved for the author bio. Occasional mentions, stories, or examples are okay to illustrate a point, but the majority of the post should be focused on something other than your business.
Format Posts Like the Ones on the Site
Take a look at posts on your target blog. Do they use lots of headers, bolded text, images, quotes, or other special formatting? Make sure that your post has similar elements to match other posts on the site.
Include Internal and Source Links
Show the blog owner that you know their content by including a few internal links back to some of their posts. The easiest way to do this is to do a Google search for site:domain.com intitle:keyword.
This will get you their top posts on a particular keyword so you can link that post to the keyword in your post. Also, if you mention any specific products, books, etc., be sure to link to those too (assuming it’s not self-promotional).
Include a Call to Action for Comments
At the end of your amazing guest post, be sure to include a call to action for comments. The more discussion your post generates, the better!
How to Craft a Great Guest Bio
The most important part of guest blogging (for you) will likely be your guest post bio. This is usually the only place you should include self-promotion links back to your website, blog, product, service, book, etc. What you write in this section will depend on your guest blogging goals.
If your goal is to get good backlinks, make sure your bio includes a link back to your website with your target anchor text and you are all set.
If your goal is to get traffic back to your website, then you might want to consider where you want that traffic to go. Depending on the subject of your guest post and the audience of the blog you place it upon, you might want to send traffic to a custom landing page or page about a specific product/service.
If your goal is to increase followers of your social accounts, do this by adding a line to the end of your bio that says something like, “Follow me on (insert your top social network and link here).”
How to Be the Best Guest Blogger
If you’re aiming to become a regular contributor to a blog, or simply want the blog owner to brag about what a great guest blogger you are, then be sure to do your best to promote your post to throughout your own audience. The blog owner will love it if you send new readers their way.
Also, be sure to reply to comments or questions that people leave on your post. That will go a long way if you are working to build authority in your industry.
Tracking Your Results
When the goal is traffic, the results of your guest blogging should definitely be measured. The best way to do this is to create an Advanced Segment in Google Analytics.
You can learn how to set up an Advanced Segment in this post on how to find out which online marketing strategy drives the best traffic. All you need is one segment using the source dimension with multiple statements for each domain that you have guest blogged for. This can be up to 20 per Advanced Segment. Mine looks like this:
Using this, you can view all of your Google Analytics data based on referrals from your guest posts. This can help you determine the success of your overall guest blogging strategy in terms of getting traffic and making conversions.
If you’re not sure how to track conversions, see this post on getting actionable data to learn how to set up goals.
How to Get Guest Bloggers for Your Blog
Finally, don’t forget that guest blogging can be a two-way street. It’s tough to maintain your own blog content while guest posting on a lot of other blogs.
Be sure to open an invitation for the blog you wrote for to write a guest post for you as well. This keeps your content fresh content on your own blog, which can help gain perspective on your audience, and hopefully get new readers from your guest blogger’s community. It’s a win-win situation!
Conclusion
Guest blogging on reputable sites is a great way to leverage the success of blogs that are already popular in your industry. To get the spot for a guest blog, you need to send engaging pitches that show your worth.
Guest blogging is just one of many strategies to incorporate in your content marketing campaigns. If you need help shaping or tracking your content marketing methods, our agency is here for you.
Do you use guest blogging as part of your online marketing strategy? What other things would you suggest for a business looking to increase their guest blogging success?
Learnerbly | Software Engineer | Full Time | London, UK | ONSITE, REMOTE (limited to Europe) Learnerbly is a Workplace Learning Platform that enables people to be their best selves at work. We work with organisations to create a progressive learning culture that empowers their people to own their development via personal learning budgets, guides …
Are you looking to boost your social media sales and get the most out of your digital storefront?
Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.
If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started.
Read on to see how you can get the most out of Instagram Live for e-commerce.
Instagram Usage and E-commerce Stats
You’ve heard about Instagram for business. Maybe you’ve even started playing around with some of their sales functions. If you’re smart, you’ve already got an Instagram business profile and perhaps even a few product tags.
Of those users, 63% log in daily and spend an average of 28 minutes on the app.
200 million users visit at least one business profile every day.
Instagram is the second most downloaded free app in the Apple app store.
It’s also the 10th most popular Google query.
500 million people use Instagram Stories every single day.
One-third of the most viewed stories every day are from businesses.
62% of people say they have become more interested in a brand or product after seeing it in Stories.
What about Instagram Live?
Social media is about being seen. Instagram Live moves your content to the top Stories in your users’ feeds. Plus, followers get notifications telling them when you go live, meaning they’ll immediately be able to see your content in their Stories tabs.
Instagram’s co-founder and CEO, Kevin Systrom, once said, On average, people miss about 70 percent of the posts in their Instagram profile feed.” That means getting to the top of your users’ feeds should be a top priority.
Instagram Live also saw a 70% increase in views from February to March in 2020, making it one of the fastest-growing e-commerce hubs on the internet today.
With the launch of its online shop, Instagram has pushed further into e-commerce.
Instagram Shop has streamlined the way users can find products by making a designated “Shop” tab and other new features for businesses to generate sales.
The new Instagram Shop tab features a “Brand Collections” page that shows curated collections put together by Instagram’s @shop team.
With the addition of Instagram Checkout, US shoppers can simply tap “Buy on Instagram” to make a purchase without ever leaving the app. That means your conversions are quick, precise, and frequent.
Like any social media selling machine, quality content and a killer Instagram following are essential. The best way to continue selling on Instagram is to make sure you’ve got a product people like and the right marketing strategy to sell it.
To get the most out of your e-commerce experience, Instagram suggests posting regularly, revealing the process behind your product creation, and showing variation in your products.
Here are a few more easy tips for marketing your Instagram content.
Instagram Expands Live Shopping, Making It Easier to Shop and Sell
Instagram marketing is a powerful tool. With engagement rates going through the roof, it’s time for your brand to get on board and start making sales with the added ecommerce features across the platform.
Instagram Live Shopping
This feature allows you to make sales while in the middle of a live broadcast.
Instagram Checkout
If you’ve set up your Instagram Shop, you can start promoting and selling your products directly from your video stream with the Instagram Checkout tab. Featured items will appear at the bottom of the screen, and viewers can simply tap to purchase any of the items shown.
Desktop Compatibility
Instagram Live broadcasts can now also be viewed on desktop, making them more accessible and wide-reaching. This feature allows you to take center stage and grab your audience’s attention. It can also help you tap into new markets and expand your content’s reach.
How do you get started?
Determine a purpose for your video. Otherwise, your audience won’t have a reason to keep watching.
Promote your video on your social accounts beforehand so you’ll have someone to sell to once your live video starts rolling.
Upload your products. You can add up to 30 products to a collection. Be sure to do this before you start because Instagram needs to approve your products before you go live.
Pin one item at a time to your video feed when you start broadcasting.
When you’re on Live, you’ll be able to display your products through some of Instagram’s built-in features, which we’ll talk more about down below.
Why Use Instagram Live for E-commerce?
Live videos are great for forming honest and personable audience interactions. This unedited, raw content can help you connect with your audience and build brand integrity.
Instagram Live also lets your audience submit comments and questions in real time, allowing for natural and immediate interaction on an otherwise one-sided platform. This kind of audience connection enables you to gather feedback straight from your customers.
Using the Instagram Live feature can also help your discoverability, as users will be notified when you go live, and your video will be featured at the front of their Stories tab.
Instagram Live videos stay on your page for 24 hours after you end the broadcast, ensuring more people can see your content in more places.
The benefits of using Instagram Live for e-commerce range from increased brand integrity to real-time sales possibilities, and beyond. We’ve seen more and more brands gravitating towards this platform in recent years because it works.
If you’re looking for a quick and easy way to connect, convert, and curate content, Instagram is the place to be.
Live Shopping Features
Instagram Live has completely changed the ways brands communicate with their audiences online.
With new, customizable features and add-ons, there are many ways to connect and convert.
Multiple Broadcast Hosts
If you’re interested in tapping into influencer marketing, or if you want to leverage a brand ambassador’s following, you can invite co-hosts to join you in your live broadcasts.
Video Customization
You can also impose filters, stickers, and custom content directly onto your live video. You can either use Instagram’s presets or create your own branded versions and upload them to your live settings.
Still Images and Videos
You can share images and videos on screen while you broadcast. This allows you to showcase product images or show the product in action, making the purchase more appealing to your audience. You can even add multiple videos and create a slide show while you present.
Audience Interaction
You can add comments and questions directly to your video broadcast. You can also pin them to the screen for all of your viewers to see. This way, you can let your audience know you’re listening and make them feel seen.
All of these features make your content more inviting and exciting for viewers, increasing the possibility for conversions as you dive into Instagram Live for e-commerce.
With a little bit of skill and a whole lot of personality, your brand could be the next big thing on Instagram Live.
How to Use Instagram Live Shopping to Drive Sales
When you use Instagram Live for e-commerce, you can forge connections with your customers, create lasting sales funnels, and boost your online conversions while staying true to your brand.
If you’re going to go live, make sure you do it right and attract people to your products beforehand. No one wants to go live to an empty audience, right?
Here are a few tips to get you started.
Promote Your Instagram Live Stream Beforehand
Promoting your content will ensure people have time to plan to watch you and make sure you get the most out of your live experience.
One way to do this is to share Instagram Stories that tell your audience the details of your Instagram Live experience. You could even use an Instagram Stories countdown sticker to mark the event. This allows others to share the countdown as well, expanding the reach of your audience.
Maintain Instagram Live Focus
Avoid directing traffic to anything that isn’t relevant to your content. Promoting your website instead of a product page is an excellent example of this. You must ensure your audience can easily find your products and purchase quickly. This will increase your chances of selling once you go live.
Offer Live Streaming Quality Content
It’s also important to focus on the quality of your content. If your audience members find your stream boring or uninteresting, they might move on to the next piece of available content. Make sure whoever is hosting your video is practiced, inviting, and uses a breadth of exciting features to keep your audience watching.
Keep it Short
When using Instagram Live for e-commerce, shorter videos work better. Audiences like easy-to-consume content. You can even post multiple short videos to keep your audience coming back for more.
Keep it Simple
Once you go live, speak slowly, speak clearly, and don’t make things too complicated. Like any spot on the internet, Instagram content has fierce competition. If you want to maximize your Instagram Live e-commerce possibilities, you need to be able to hold your audience’s attention for as long as possible.
Using Instagram live for e-commerce, you can position yourself at the top of your audience’s feeds and keep their attention longer.
The more you use Instagram’s built-in features, the better chance your brand will have of ranking on the platform.
Conclusion
If you haven’t figured it out yet, using Instagram Live for e-commerce opens up many new possibilities in the world of social media sales.
Instagram’s latest Shop features let you sell your products directly from the app, instead of fighting for placement in user feeds.
What’s more, e-commerce updates to Instagram Live have paved a whole new way for brands to engage with consumers and get their products into the market.
By tapping into your live-streaming market, you could not only drive conversions, but you’ll have a chance to speak to a bigger, less saturated audience.
Get creative, get live, and start converting!
Have you had success with Instagram Live marketing for e-commerce? Share your tips in the comments.
By utilizing Advertisement Networks for advertising your Internet promotion you must realize that a great deal of these networks use this kind of promo to lots of people. The identical Internet Advertisement might originally be raised throughout a search, your own being amongst thousands. This is a large number, as well as in some cases its also larger than that.
As soon as again you are amongst the highest possible competitors on the Internet, advertisement Networks make cash assisting you advertise your Internet promotion yet. To put it simply, there is a large possibility your Internet ad might not also be watched for rather time.
Web promotions on specific internet sites by the use Internet ad agency appear to be the largest and also one of the most prominent in the Internet marketing sector today. Those that pick to make use of Internet ads to advertise their items or details desire others to see it when they get on an internet site, either in banner kind or message web link type. Possibly, also in their very own Internet ad.
Bear In Mind Internet Advertisement Networks are bent on make their share of the earnings too which is specifically what they do. They consent to place your Internet promotion on their network no matter the number of various other comparable promotions are currently on the network to start with. In this manner, its even more of an initial preceded offer kind circumstance, those seeing the network results make a decision which Internet promotion to in fact click and also take a look at.
This isn’t to state do not attempt to place your Internet promotion on these advertisement networks yet it does indicate you must be mindful of simply exactly how lots of Internet promotions they deal with day-to-day, on a day to day basis. In some situations, they are taking Internet promotions off while in various other situations they are including to the numerous ads that currently exist on their network.
As well as, you do not understand that or what Internet promotions are being eliminated or included to the advertisement network. The network does not have to expose to you if any kind of various other Internet promotions on their network are comparable to your Internet promotion.
You recognize, lots of people that have actually currently managed advertisement networks and also their Internet ad will certainly inform you they really did not have much success. While others will certainly inform you that advertisement networks and also making use of their Internet advertising and marketing made their revenues rise.
When it comes to your Internet promotion as well as just how you desire it to reveal up on the Internet is most definitely up to you. Whether you go with an advertisement network or not.
Web promotions on private internet sites by the usage of Internet marketing firms appear to be the largest as well as the most prominent in the Internet advertising and marketing market today. They concur to place your Internet ad on their network no matter of exactly how several various other comparable ads are currently on the network to start with. In some instances, they are taking Internet ads off while in various other situations they are including to the numerous promotions that currently exist on their network.
The network does not have to disclose to you if any type of various other Internet ads on their network are comparable to your Internet ad.
When it comes to your Internet ad as well as exactly how you desire it to reveal up on the Internet is absolutely up to you.
Get the Best Fair Credit Business Credit Cards in a Recession
Are you looking for fair credit business credit cards in a recession? We checked out a ton of company credit cards, and did the research for you.
COViD-19, Economic Downturns, and Getting Fair Credit Business Credit Cards in a Recession
The USA’s economic climate has been through any variety of changes throughout the years. Our financial fortunes can depend on developments in modern technology, diplomatic ties (or cutting those ties), the weather, and much more. COVID-19 in particular is hitting our economy hard, with some 22 million initial claims for unemployment benefits in four weeks.
Business credit, thankfully, is an asset which you can build even during economic slumps. However, you might need to get a little imaginative with it, as well as with various other kinds of financing.
Was an Economic Decline Predicted Before COVID-19 Hit?
Yes, actually. While nobody has a crystal ball, one thing is for certain. Whenever you start to see a bubble, it will at some point burst. Which is true whether the bubble is in the stock exchange, or S&L loans, or real estate.
Economic slumps additionally, certainly, imply financial institutions get even more cautious. Given that bailout money is finite, it would appear that banks will get more cautious very soon.
And because people may have much less discretionary cash money to spend, crowdfunding may become a less feasible funding option. The same may end up being true for angel investing as well as venture capital.
What Does this Mean to You?
Small business loans may be tightening up. However business credit is still a fantastic way to get business funding. By bypassing loan providers, you raise your chances for business financing, specifically if your company is new.
Business credit links to your EIN and not your SSN, as well as is available without a personal guarantee. It is available regardless of individual credit.
Business credit building is an outstanding selection in an economic downturn, as it is not based on how well the economy is doing. It also establishes an asset which will retain its value as long as your ratings remain high.
You can still get fair credit business credit cards in a recession. But note some of our choices need better credit. So take the opportunity as we take a breather to improve your credit scores.
Fair Credit Business Credit Cards in a Recession: Advantages
Per the SBA, small business credit card limits are a whopping 10 – 100 times that of personal cards!
This demonstrates you can get a lot more money with business credit. And it also shows you can have personal credit cards at retailers. So you would now have an added card at the same stores for your company.
And you will not need collateral, cash flow, or financials in order to get small business credit. Fair credit does not have to be an obstacle!
Benefits vary, so make certain to choose the reward you prefer from this assortment of alternatives.
Fair Credit Business Credit Cards in a Recession
Brex Card for Startups
Look into the Brex Card for Startups. It has no annual fee.
You will not need to supply your Social Security number to apply. And you will not need to provide a personal guarantee. They will take your EIN.
To determine creditworthiness, Brex checks a company’s cash balance, spending patterns, and investors.
You can get 7x points on rideshare. Get 4x on Brex Travel. Also, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.
You can have bad credit scores (even a 300 FICO) to qualify.
Establish business credit fast with our research-backed guide to 12 business credit cards and lines, and get fair credit business credit cards in a recession.
Secure Fair Credit Business Credit Cards in a Recession
Capital One® Spark® Classic for Business
Check out the Capital One® Spark® Classic for Business. It has no annual fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can earn unlimited 1% cash back on every purchase for your business, with no minimum to redeem.
While this card is within reach if you have average credit scores, beware of the APR. Yet if you can pay promptly, and in full, then it is a bargain.
Check out the Capital One® Spark® Cash for Business. It has an introductory $0 annual fee for the initial year. After that, this card costs $95 per year. There is no introductory APR offer. The regular APR is a variable 18.49%.
You can get a $500 one-time cash bonus after spending $4,000 in the initial 3 months from account opening. Get unlimited 2% cash back. Redeem any time without minimums.
You will need great to outstanding credit to qualify.
Check out the Discover it® Business Card. It has no yearly fee. There is an introductory APR of 0% on purchases for year. Then the regular APR is a variable 14.49 – 22.49%.
Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimum spend requirement.
You can download transactions| quickly to Quicken, QuickBooks, and Excel. Note: you will need good to exceptional credit scores to get approval for this card.
Irresistible Cards for Jackpot Rewards That Never Expire
Capital One® Spark® Cash Select for Business
Check out the Capital One® Spark® Cash Select for Business. It has no annual fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can get. And get a one-time $200 cash bonus as soon as you spend $3,000 on purchases in the first 3 months. Rewards never expire.
Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR afterwards.
You will need good to excellent credit to qualify.
Business Credit Cards for Extravagant Travel Points
Flat-rate Travel Rewards
Capital One® Spark® Miles for Business
Have a look at the Capital One® Spark® Miles for Business. It has an introductory yearly fee of $0 for the first year, which after that rises to $95. The regular APR is 18.49%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.
This card is excellent for travel if your expenses do not come under basic bonus categories. You can get unlimited double miles on all purchases, without any limits. Get 5x miles on rental cars and hotels if you book with Capital One Travel.
Get an introductory bonus of 50,000 miles. That is the same as $500 in travel. Yet you just get it if you spend $4,500 in the first 3 months from account opening. There is no foreign transaction fee. You will need a great to outstanding FICO rating to qualify.
For a great sign-up offer and bonus categories, check out the Ink Business Preferred℠ Credit Card.
Pay a yearly fee of $95. Regular APR is 17.49 – 22.49%, variable. There is no introductory APR offer.
Get 100,000 bonus points after spending $15,000 in the first three months after account opening. This works out to $1,250 towards travel rewards if you redeem using Chase Ultimate Rewards.
Get three points per dollar of the first $150,000 you spend with this card. So this is for purchases on travel, shipping, internet, cable, and phone services. Plus it includes advertising purchases made with social media sites and search engines each account anniversary year.
You can get 25% more in travel redemption when you redeem for travel through Chase Ultimate Rewards. You will need a great to excellent FICO score to qualify.
Establish business credit fast with our research-backed guide to 12 business credit cards and lines, and get fair credit business credit cards in a recession.
Hotel Credit Card
Marriott Bonvoy Business™ American Express® Card
Check out the Marriott Bonvoy Business™ Card from American Express. It has a yearly fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 – 26.24%. You will need great to outstanding credit scores to get this card.
Points
You can earn 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the first three months. Get 6x the points for eligible purchases at participating Marriott Bonvoy hotels. You can get 4x the points at United States restaurants and filling stations. And you can get 4x the points on wireless telephone services purchased directly from US service providers and on US purchases for shipping.
Get double points on all other eligible purchases.
Rewards
Also, you get a free night each year after your card anniversary. And you can get one more free night after you spend $60,000 on your card in a calendar year.
You get free Marriott Bonvoy Silver Elite status with your Card. Also, spend $35,000 on eligible purchases in a calendar year and get an upgrade to Marriott Bonvoy Gold Elite status through the end of the next calendar year.
Plus, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.
Establish business credit fast with our research-backed guide to 12 business credit cards and lines, and get fair credit business credit cards in a recession.
Perfect Fair Credit Business Credit Cards in a Recession
Your outright best fair credit business credit cards in a recession will hinge on your credit history and scores.
Only you can pick which features you want and need. So be sure to do your homework. What is outstanding for you could be disastrous for someone else.
And, as always, make certain to develop credit in the recommended order for the best, speediest benefits. The COVID-19 situation will not last forever.
It’s no secret that female business owners face unique challenges when it comes to finding funding for their businesses. There are a lot of options available, but it seems that whenever a woman seeks funding advice, they get a generic answer. Usually it is something related to government grants for women. However, specific government grants for women are not as common as many think.
There Are a Number Funding Options Available for Women Owned Businesses, Including Government Grants for Women
Still, there are plenty of options. Some are designed specifically for women business owners, but most are not. From private grants to government loans, women business owners can fund their businesses and be successful if they know where to start.
Government Grants for Women and From Other Sources
All grant programs are highly competitive. Even the few government grants for women. Despite this, they are definitely worth the effort to apply, as there really isn’t a lot to lose except time. It’s free money that can supplement other funding types. Some examples include:
SBA Women’s Business Centers
In addition to helping with loans, the SBA Women’s Business Centers also help women entrepreneurs get access to other types of funding. Some lend money or award grants directly, while others help connect women entrepreneurs with financial institutions. The grants that are awarded through some of these centers could be considered government grants for women, since the SBA is a government entity.
Eileen Fisher Women-Owned Business Grant
The clothing brand Eileen Fisher hands out $100,000 per year to 10 women-owned businesses. To qualify, a woman must have at least 51% ownership, and the business must be in operation for at least three years. Also, it must bring in less than $1 million per year in revenue and have a focus on environmental or social change. This is a private sector grant.
Find out why so many companies use our proven methods to get business loans.
Amber Grant
The Amber Grant awards $500 to $1,000 per month to a woman-owned business. One of the recipients also receives an additional $10,000 grant at the end of the year. Applicants only need to tell their story and turn it in with a $15 application fee. This one is another private sector grant.
#GIRLBOSS Foundation Grant
Specifically for woman-owned businesses in fashion, music, and art, the #GIRLBOSS small business grantawards $15,000. They also offer exposure via the Girlboss website and social media platforms. Judges rate those applying on creativity, business savvy, planning, innovation in the field, need, and where they plan to work. Like the last two, this is private grant.
All of the finalists get to attend the INSEAD Social Entrepreneurship 6-Day Executive Program (ISEP). They will also have the opportunity to participate in workshops on entrepreneurship, business coaching seminars, and be exposed to networking opportunities. This is also a private grant.
The Small Business Administration
The SBA offers government backed loan programs, a number of which are perfect for women business owners, though not designed exclusively for women.
7(a) Loans
This program offers federally funded term loans up to $5 million. The funds can be used for expansion, purchasing equipment, working capital and more. Banks, credit unions, and other specialized institutions in partnership with the SBA process these loans and disburse the funds.
To qualify a business owner has to have a credit score of at least 680. There is also a required down payment of at least 10% for the purchase of a business, commercial real estate, or equipment. The minimum time in business is 2 years. If a business is a startup, business experience equal to two years is enough.
This is by far the most popular of the SBA loan programs. Funds are available for a broad range of projects, from working capital to refinancing debt, and even buying a new business or real estate.
504 Loans
These loans are also available up to $5 million. They can buy machinery, facilities, or land. Generally, they are used for expansion. Private sector lenders or nonprofits process and disburse the funds, and they work especially well for commercial real estate purchases.
Terms for 504 loans range from 10 to 20 years. Funding can take from 30 to 90 days. The minimum credit score requirement is 680, and collateral is the asset being financed. There is also a down payment requirement of 10%. However, this can increase to 15% for a new business.
Furthermore, there is a requirement that you be in business for at least 2 years, or that management has equivalent experience if the business is a startup.
Microloans
Microloans are available in amounts up to $50,000. They work for starting a business, purchasing equipment, buying inventory, or for working capital. Community based nonprofits handle microloan programs as intermediaries. Unlike other SBA programs, financing coming directly from the Small Business Administration.
Interest rates on these loans are 7.75% to 8% above the lender’s cost to fund, and the terms go up to 6 years. They can take up to 90 days to fund. There is a 640 minimum credit score requirement. However, the collateral and down payment requirements vary by lender.
SBA Disaster Loans
Disaster loans are available in amounts up to $2 million. They are actually processed directly through the SBA. They are available to small-business owners that have been affected by natural disasters. Terms go up to 30 years, and the maximum interest rate is 4%.
Find out why so many companies use our proven methods to get business loans.
The minimum credit score for disaster loans is 660. Collateral is necessary if the loan goes over a certain amount, usually $25,000, if it is available or when it becomes available. For a military economic injury disaster that amount is $50,000. A down payment is not necessary either way.
SBA Express loans
Express loans top out at $350,000 and have a maximum interest rate of 11.50%. Terms range from 5 to 25 years, and the SBA guarantee is less than with their other loan programs at 50%. To qualify, your credit score must be above 680. In addition, you must have a debt to service ratio of 1.1 or higher. If the loan is greater than $25,000, collateral may be necessary depending on the lender.
The turnaround for express loans is much faster. The SBA takes up to 36 hours to give a decision. Necessary paperwork for application is also less, making express loans a great option for working capital, among other things, if you qualify.
SBA CAPLine
There are 4 distinct CAPLine programs that differ mostly in the expenses they can fund. Each of them carries a maximum amount of $5 million and an interest rate that ranges from 7% to 10%. Funding can take 45 to 90 days.
The four different programs are:
Seasonal CAPLines -Financing for businesses preparing for a seasonal increase in sales.
Contract CAPLines -Financing for businesses that need funding to fill a contract.
Builder’s CAPLines -Financing for businesses taking on a real estate or construction project.
Working capital CAPLines -Financing for businesses that are struggling with a short-term slump in sales.
You must have a credit score of 680 or above to qualify for these. There is no minimum time in business requirement unless you are getting a seasonal CAPline. That one carries a one year in business requirement.
SBA Community Advantage Loans
This is a pilot program set to expire or extend in 2020. Its purpose is to promote economic growth in underserved areas and markets. Decision makers can be less stringent when it comes to poor credit or low revenue if the business has the potential to stimulate the economy or create jobs in underserved areas.
Loan amounts range from $50,000 to $250,000 with a maximum interest rate of 11%, while terms range up to 25 years.
Other Loan Options for Women Business Owners
While programs like those that provide government grants for women and those offered by The Small Business Administration often work to meet the unique challenges faced by women business owners, sometimes it just isn’t enough. If your credit score does not allow you to qualify for SBA loans, these options are available as well. They tend to work well, though not specifically designed for women.
Lending Club
LendingClub functions as a peer-to-peer lender that offers mostly fixed-term small business loans. Borrowers that get loans from LendingClub generally use loans funds to buy equipment, finance growth or expansion projects, consolidate other debt, or hire new employees.
One benefit LendingClub offers with their small business loans that many others do not is access to a client advisor. This is someone to help you figure out how to best use your business loan funds, as well as how to budget loan payments.
The minimum loan amount at LendingClub is $5,000 and the maximum is $300,000. There is a minimum time in business requirement of 12 months to qualify. In addition, you must have at least $50,000 in annual sales. There can be no tax liens or bankruptcies, and you must have at least 20% ownership. They will work with a credit score that is fair or higher. A fair credit score ranges from 620 to 659.
Lendio
Lendio offers a loan-connection service that dramatically cuts the time it takes for small business owners to find the perfect loan. They do the legwork by vetting a network of competing small business lenders. Funding is fast, sometimes in as little as 24 hours.
Potential borrowers submit one application and then see offers from lenders in the network. The minimum loan amount is $500 while the maximum is $5,000,000. The business must be U.S. or Canada based and must have a business bank account. There is a minimum personal credit score requirement of 560.
Blue Vine
BlueVine offers two options for small business financing. They include lines of credit and invoice factoring. They also offer the ability to talk with a financial advisor. Their application process takes place exclusively online. The minimum loan amount is $5,000 and their maximum is $100,000. Furthermore, to be eligible you must be in business for at least 6 months, have revenue of $120,000 per year or more, and have a credit score of at least 600.
Kiva
Kiva has a unique lending model. They offer loans to businesses, but their platform is far different from than that of traditional or even other non-traditional lenders. It is sort of a cross between crowdfunding and lending. They offer loans with a 0% interest rate. That means, even though you have to pay it back, it is actually free money. In addition, they do not run a credit check at all. The only requirement is that you have to get at least 5 family members or friends to donate money for your business. Also, you have to give at least a $25 loan to another business on the platform yourself.
Grameen
Microloans are a great option when it comes to business loans for women with bad credit. Grameen is one of the few lenders that offers microloans specifically for women. The loan amounts range from $2,000 to $15,000, and they also offer financial training and support.
As a bonus, they report payments to Equifax and Experian. Consequently, these loans help borrowers build credit.
Find out why so many companies use our proven methods to get business loans.
Government Grants for Women Do Exist, but So Much More Is Available
It is possible to find government grants for women. They do exist. However, they are not the only option female entrepreneurs have. Since they are rarely enough to fully fund a business, it is good to know what else is out there.
When looking for government grants for women, start with the SBA Women’s Business Centers. They are going to be your best bet for information of this type. Don’t limit yourself, however. Try the other grant options mentioned above, and look around for others. New ones pop up every day. Know though, that complete funding will almost always require a loan or investor of some type, so keep that in mind as well.
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