What is Video Search and How Can it Help Your Business?

Studying how people use video search to find the content they want is an essential but often neglected area of marketing.

When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.

In this guide, we break down video search engines and how you can use them to increase your traffic.

What Is Video Search?

The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish?

All of these questions are important to answer, and we’ll address them, one by one.

According to Google, people look for videos for three different reasons. They either want to reflect, connect, or learn. So, what does that mean exactly?

An Opportunity to Reflect

Video in any form has provided us with a way of escaping reality. For many decades, it’s been in the form of television. Many people use video to see life through a different lens, which helps them reflect on their own life.

This could be one reason someone might search for a video.

To Connect with Someone

Another reason someone may use video is to foster connections. 51% of people in a study completed by Google say they feel the need to connect with others through video content.

A great example might be someone struggling with addiction to alcohol. Their first response would be to retreat and hide from friends and family because that’s what they’re used to doing.

A quick video search displays hundreds of videos of people going through the same thing, and now they can relate to someone. We seek video to connect with our community and to meet on common ground.

To Learn Something New

Videos have become a way for us to learn about anything we might be interested in, and there are nearly no limitations to what we can find with a quick video search. Whether you’re looking to touch up on something you know already or dive into something completely new, there are millions of videos on the internet to help you accomplish your goal or explore your hobbies.

How People Search for Videos

Now that we understand the “why,” let’s look at the “how.” How do people search for videos on the internet, and what does that tell us as marketers?

One very common way people search for videos is in traditional search engines. A quick Google search for something actionable will supply hundreds of videos revolving around that topic. For example, if someone wants to learn how to properly tape off a living room to use a residential paint sprayer, it might be easier for them to watch a video on how to do it rather than read up on it.

You can also go to the video section on the search result page to see just video results.

Video Search Screenshot of Googles search results for a keyword phrase.

You can type your search into the Google search bar and then choose from the recommended videos, or you can click the videos tab and search strictly for video rather than text results.

Another popular method people use to search for videos is social media. Facebook, Instagram, Twitter, TikTok, and others all make it simple for you to search for videos in various ways.

For example, Instagram uses hashtags to tag videos. This feature makes it easy for people to come in and search the specific hashtag and find your video if you’ve optimized it correctly.

video search Instagram screenshot of hashtags to help with search

On Facebook, hashtags aren’t as popular, but you still have video descriptions and closed captions that can be searched.

How to Use Video Search to Grow Your Business

As marketers, it’s our job to bring the right content to the right audience at the perfect time.

To do this, we need to have a firm understanding of a few things.

#1: Understand Your Video Search Audience

You need to understand who your target audience is, but this gets a little more advanced when talking about video search. This task isn’t as simple as optimizing a landing page for your organic search audience. We have to talk about a complete overhaul based on the platform you’re using.

There are a few levels to this.

The first level is choosing the platform you’re using to promote your videos. For example, the audience on Facebook is much different than the audience on TikTok. No matter how hard you try, you’re not reaching many seniors on TikTok, even if you have the perfect piece of video content for that demographic.

Once you understand the platform’s overall demographic, you need to break it down and learn who your specific audience is. What is your buyer persona? What types of videos do they like to watch? Are they looking for entertainment, information, connection, etc.?

The last level is, what types of searches are they making? Once you know where and who they are, how can you connect them with your video? What are they typing into the search bar, and how can you direct that to you?

The easiest way to understand all of this is to reverse engineer it the same we do with organic SEO. Put yourself in your ideal client’s shoes and search for a video within your wheelhouse. Figure out what search phrases lead where and what you need to do based on your competition to jump ahead of them.

#2: Connect With The Video Searcher

This point piggybacks off the previous one, but it goes a little deeper. Connecting with the searcher means understanding what they’re looking for so you can be the one to provide it.

Attention spans are short, so you need to provide the right answer as soon as possible in your video; otherwise, people will turn somewhere else.

Another key to video search is giving the audience exactly what they want, right away. If the first few seconds of your video doesn’t pique the viewer’s interest, they’ll move on to the other hundreds of options available to them.

#3: Know Your Chosen Video Platform

Another point to consider is the chosen platform you’re using from point one. How well do you understand how to use it? Do you know how the video search process works? Do you understand the basics of the algorithm and methods used to determine which videos show up and how they rank them?

In the same way that we try to understand everything about Google’s algorithms for SEO, we need to do the same with each platform, and if you don’t understand it, you might get left behind.

#4: Time it Correctly

Timing is a huge factor. The length of your video will play a significant role in who chooses to watch it and how well it ranks. There isn’t an “end all be all” for video length because the ideal length depends on the platform.

That said, if someone is looking for a quick solution to a problem, throw that case out the window. For example, when someone is trying to figure out how to upload a featured image on WordPress, they don’t want to watch a 15-minute video because they’re going to know there’s a lot of fluff.

Your video would likely perform much better if it was only one minute because people will assume it is straight to the point.

Google even pinpoints in many video searches where the result you’re looking for is in the video in their search results.

They pull a snippet out for you to get the answer you’re looking for without having to watch the whole thing.

#5: Optimize Properly

Lastly, you need to optimize your videos. There’s a whole guide to video SEO here, but there are some important factors pertaining to video search specifically.

First, your thumbnail:

The thumbnail of your video is like the trailer for your upcoming movie. If the trailer sucks, chances are, no one is going to see the movie.

If your thumbnail sucks, fewer people will click through to your video. Your thumbnail needs to contain keywords, and it must instill confidence in the viewer that your video will solve their problem.

Second, you need to optimize your video descriptions on all platforms. Every video search platform uses keywords to determine how relative a video is to what the user is searching. You need to make sure you’re following fundamental SEO principles when it comes to video search as well.

The Most Popular Video Search Engines

Many people wonder what the top video search engines are but keep in mind, it’s unique to the individual. What’s a hit on Facebook might tank on TikTok and vice versa. When choosing from these top six video search engines, make sure you factor in everything we’ve discussed so far.

Facebook Video Search

Video marketing on Facebook is all about interrupting patterns. If you’re targeting an older demographic, your content is a bit more serious, and you’re able to grab attention quickly, Facebook might be an excellent place for you.

The problem that I’ve seen with Facebook video is the implementation of intrusive ads. That’s why I recommend sticking to short, sweet, and direct videos on Facebook. If your primary purpose of creating the video is to sell something, keep it super short, ideally less than 60 seconds.

One area where Facebook has shined is in e-commerce. I see videos all the time of people using a product they purchased online, and they do such a great job of making the video appear organic.

The key to getting your video in front of your audience on Facebook is to make sure you include the right keywords in your description and have a very refined target demographic.

YouTube Video Search

Understanding Youtube video search is all about understanding video SEO. There are also various tools and extensions out there to use alongside the manual work and knowledge you obtain.

One thing about YouTube is that they reward continuous creators. Consistency is essential, and if you plan on having success with YouTube, you need to create videos every week so the algorithm sees that you’re a consistent creator.

I see YouTube marketing as an excellent way for affiliates, content creators, and artists to display their work. If you produce something as a product or you’re an affiliate or something, YouTube is the place to show your stuff.

The platform also puts much more emphasis on longer videos. Plus, if you’re creating high-quality content, the longer videos will increase your watch time, which has a positive impact on ranking.

Instagram Video Search

Instagram is built on discovery, and if you’re looking to go from nothing to something, Instagram seems like the place to be. Video search on Instagram is made possible through the use of hashtags.

When someone wants to find something specific or they want to filter content, they search using hashtags.

One great way to get discovered on Instagram is by capitalizing on trends. Throughout the year, Instagram has a plethora of hashtag trends that explode in terms of search volume, and if you find one that’s relevant to you and your audience, you may be able to create a viral video or “reel” (their version of TikTok) in no time.

Twitter Video Search

Capitalizing on Twitter video search is similar to Facebook; it needs to be interruptive without being intrusive. You’ll want to have the proper key phrases in your video’s description because users will search for content relating to that phrase.

Also, keep in mind that platforms like Twitter choose which videos to display on users’ Twitter feeds, so having relevant keywords pertaining to the content in your video may end up on the feed of your ideal client.

Vimeo Video Search

Vimeo is very similar to YouTube, but Vimeo has an advantage with smaller boutique-style audiences. There’s less competition, the quality of videos is better, and viewers are more dedicated to the videos they watch.

Another recommendation for marketing on Vimeo is to stay on top of the engagement with your viewers. Because the audience is so much smaller, there’s a lot less spam and bots, which means more actual conversation from people who may have questions about whatever it is you’re selling or promoting.

TikTok Video Search

Content is king on TikTok, and compared to all the other platforms, this app is the only place where you can post a video with no followers and get millions of views if you know what to post.

It’s essential to understand your audience and tap into their feelings, emotions, fears, and desires. Who are you looking to target, and what do you want them to feel when watching this video?

Once you’ve got that figure out, put in a proper description, add some hashtags, and see what happens. There’s no proven formula because the content is so important on this platform. If your content resonates with the right people, it will get likes and shares, and the sky’s the limit from there.

Conclusion

Now that you understand video search, how people search for videos, why they search, and how to reach them, how do you feel? Do you feel like any of the previous video platforms could work for your brand?

If this all sounds like a lot of work, consider learning more about what we’ve done to help other marketers get their videos in front of the right audience.

Which platform do you think is the best for video marketing going forward?

The post What is Video Search and How Can it Help Your Business? appeared first on Neil Patel.

8 Tips For Creating a More Effective Case Study – With Examples

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals.

An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective customers how you can help them reach their goals.

But, creating a solid case study can be a challenge. Today, I’ll provide actionable tips to help you write a case study, provide background information, and identify key metrics that will help your case study drive conversions.

1. Write About Someone Your Ideal Customer Can Relate To

Do you know who your ideal customer is? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers.

The goal is to ensure that your case study will show prospective customers that you are:

Comfortable in their industry.
Undertand their industry’s specific needs.
Know how to give their industry targeted results.

Think about it on a smaller level, such as when you’re reading a how-to blog post. Most of of these posts are geared toward average readers.

But when you come across a post designed specifically for your needs (such as online marketing for the healthcare industry), you are more likely to understand and apply the information.

The same goes with case studies – people who read about results in their industry will feel like the same approach will work for them.

2. Tell the Story from Start to Finish

Storytelling is a powerful marketing strategy. A great case study will allow someone to really get to know the customer in the case study including:

Who is the sample customer and what do they do?
What were the customer’s goals?
What were the customer’s needs?
How did you satisfy those needs and help the customer meet their goals?

But don’t stop a month or two out. Follow up with the customer in the case study and update your case study a few months down the road to show how your solutions continue to provide long term benefits.

This gives readers the opportunity to see that your goal is not only to help with immediate needs, but also to ensure long term results.

3. Make Your Case Study Easy to Read

No one likes to read one huge chunk of text, no matter how interesting and informative it might be. Case studies, like blog posts, should be scannable and easy to read.

Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including:

Headers
Images
Bulleted lists
Bolded & italicized text

In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them.

Consider adding multi-media elements in addition to written content, such as videos, PDFs, and images to mix it up and make the content more engaging.

4. Include Real Numbers

Have you ever read case studies where a business states they “doubled traffic” for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits?

Avoid using broad statements by using clear, direct numbers. This makes your case study more believable and helps build trust in your brand.

You want your case study to be as precise as possible. Instead of saying you doubled their traffic, provide specific, accurate numbers and (if possible) real proof in the form of charts, graphs, or analytics data.

better case studies include graphs and charts

Remember that not everyone is as familiar with analtyics technology as you are, so highlight the most importnat pieces of data and provide context to why it matters.

This way, the reader can see where the customer began and where the customer ended up with your help.

Plus having the picture proof can help the reader envision exactly what you might do for them, making your case study that much more powerful.

5. Talk About Specific Strategies in Your Case Study

So you doubled a website’s traffic or sales, right? How did you do it? This is where you sell your products or services simply by saying which ones you used and how they led to the desired result.

Don’t just say “our online marketing services led to these results.” Instead, say something like, ” A three-month social media campaign focusing on Facebook & YouTube and five-month of link building campaign led to an increase in rankings, plus brand exposure led to these results.”

Don’t worry about giving away your secrets — the goal is to establish your brand as an industry leader and you need to show you know your stuff.

6. Try Different Content Formats

Case studies do not have to be fit into a story form every time. Try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them.

Quoting your customer in their own words will make the case study even more relatable to your ideal customer than you telling the story.

Infographics, webinars, and even podcasts can also be used to highlight case studies. Don’t get stuck in the same old text-only format — get creative and see what type of content your users respond to.

Here’s a case study example from Venngage that uses a brochure-style case study to highlight how Vortex was able to grow conversion. (Notice the results section that highlights specific gains.)

7. Appeal to Different Types of Learners

While some people enjoy reading, others may prefer audio, video, or visual representation of your case study. So consider taking your text-based case studies and re-purposing the content as:

A podcast
A YouTube video
An engaging infographic (such as the one below)

The bonus with YouTube videos and infographics is that they are easy to share. This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services.

Case studies can also be embeded in other types of content — such as an ebook, how-to blog post, or resource guide.

8. Make Your Case Studies Easy to Find

What’s the point of having great case studies if no one will ever read them? Be sure that your case studies are organized and easy to find.

Here’s a few examples of good case studies that are easy to find — and therefore, much more powerful.

Amazon Web Services

AWS provides case studies right on their homepage. They also make it easy to look for an-industry specific case study in manufacturing, financial services, fitness, and more.

Drupal

Drupal provides case studies right in their hero image. Users considering using their solution don’t have to look far at all to see how other brands are finding success with Drupal.

Conclusion

A great case study starts with case study research. Ask your customers to fill out a short form that highlights how you helped them reach their goals — be sure to ask for specific results.

Explain how the case study will help them by increasing brand awareness and link opportunities. Remember, a highly effective case study helps both you and your client build trust and reach a wider audience.

Have any case study best practice tips or examples of case studies you have enjoyed? Please share them in the comments!

The post 8 Tips For Creating a More Effective Case Study – With Examples appeared first on Neil Patel.

New comment by rsvpdd2 in "Ask HN: Who wants to be hired? (September 2020)"

Location: Boston, MA Remote: Yes Willing to relocate: Yes but only to NYC or Denver Technologies: Python (Pandas, Numpy, PyTorch, sklearn, Tensorflow, Flask), GCP (GCS, GKE, BigQuery, Pub/Sub, AI Platform), AWS, Terraform, SQL, Docker/Kubernetes, Airflow Email: igodfried@isaac26.com Portfolio: isaacmg.github.io Looking for data scientist and ML engineer roles. Specialty is in time series forecasting but have …

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Soteris (YC S19) – hiring employees #3-5 in SF to lower insurance pricing

Hi – my name is Sunit. I founded Soteris because the way insurance rates are currently set results in massive inefficiencies that increase prices for policyholders like you and me. From years of experience, I know for a fact that a machine learning approach is orders of magnitude better than what the largest insurers do – and our customer list is proof of that claim.

Before Soteris, I built a $750 million property and casualty (everything that’s not life or health) insurance company from scratch, out of a $16 billion hedge fund called Pine River Capital. This gave me deep visibility into how insurance works, through which I saw firsthand how much of the insurance value-chain is terribly outdated and littered with processes that might have made sense in 1920 – but are way past their prime in 2020.

These inefficiencies lead to increased prices for policyholders, and they can all be solved by better use of existing data, so I started Soteris to do just that. In a short time, Soteris showed its first customer that our software could solve these problems to the tune of more than doubling their policy profitability. They plan to drop rates for at least 80% of their applicants as a direct result of the efficiencies Soteris’s software provides. I think that’s pretty cool.

Soon after, Soteris signed two enterprise production contracts providing almost $1m in contract revenue – at which point it was still just me at the firm, so I started to build out the team from there.

Today that team is two PhDs with over 20 combined years of experience deploying algorithms in financial markets. We just raised a large round from a number of top investors, including YC, Amplify Partners, Khosla Ventures, and Data Collective. Combine that with a lot of early revenue and a low burn rate, and we have a long, ample runway to execute our mission. What else would you expect from a team from finance?

WHAT YOU’LL DO

We’re primarily looking to build the team along two verticals: machine learning and back-end infrastructure. We work in Python, but the specific toolset you’ve used is less critical than your ability to adapt. You’d be doing the following:

* Defining our technical strategy and direction during a critical period in our growth

* Helping build and maintain our cloud infrastructure

* (ML specifically) Building the algorithms we use to produce the output and analysis that we feed back into customer workflows, including data exploration, model selection, hyperparameter tuning, and iterative analysis

* Creating data processing pipelines to simplify the onboarding and normalizing of highly heterogeneous customer data sets

* Establishing the coding standards and agile and collaborative engineering culture and that will allow the whole team to thrive

* Setting up our processes to optimize the accuracy/speed-of-delivery tradeoff as you see fit (e.g. unit tests, automation, our code review process, etc.)

* Working with clients to understand requirements, formulate use-cases, and build pragmatic solutions

If you’re interested, please apply here: https://www.soteris.co/#careers

Comments URL: https://news.ycombinator.com/item?id=23238469

Points: 1

# Comments: 0

Protected bank card

Safe charge card What do you imply by a ‘safe bank card’? Safe credit history cards are one more really prominent type of credit history cards. Protected credit scores cards need you to open up an account with the credit score card vendor and also keep some cash money equilibrium in that account. In that …

Employing a Business Analyst

Working With a Business Analyst

There are times when a firm have to employ a company expert. When browsing from an outdoors resource there are particular points a company must establish when employing the excellent service expert.

The initial concern one should constantly ask is “What do you understand concerning our firm?”. You will certainly desire somebody that is acquainted with what your firm does. Being acquainted with your market makes it less complicated for you and also the company expert to recognize each various other.

When employing a service expert one more inquiry to ask is “How much experience do you have with this sort of job?”. You will certainly desire somebody that has actually existed in the past. You would like to know business expert you are employing will certainly have the ability to take care of the stress required to finish the job.

Employing an organisation expert suggests understanding the kind of individual you are speaking with. You are looking for a person that is innovative. You will certainly desire to have somebody that can begin the task and also see it with to conclusion.

An additional feature to look for when employing a service expert is group gamer abilities. Working with a company expert suggests locating somebody that is simple as well as pleasant going. You are looking for a person to inform you if a service will certainly function or if it will certainly stop working.

When employing a company expert ask for even worse situation as well as finest instance circumstances from previous experience. Somebody that places the blame on every person else is somebody you do not desire in your company. Somebody that is able to stand as well as claim they made a blunder or did not do every little thing to prevent the failing is a truthful individual individuals will certainly rely on.

The finest point to do when employing a service expert is to very first establish what connects you are looking for. This will certainly be a standard for employing the best organisation expert to do the task.

You desire to understand the service expert you are working with will certainly be able to manage the stress required to obtain the work done.

Working with an organisation expert indicates understanding the kind of individual you are talking to. One more characteristic to look for when employing an organisation expert is group gamer capacities. Working with an organisation expert implies discovering somebody that is simple as well as pleasant going. The ideal point to do when working with a company expert is to initial identify what connects you are looking for.

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How The Best Business Line of Credit Can Help You Grow Your Business

A Business Line of Credit is Like Steroids for Your Business

A business line of credit can be an incredible tool for your business. You don’t want just any line of credit however. You want the best business line of credit for your business needs.

Not all businesses are the same, and not all lines of credit are best for all businesses. Different limits, rates, and terms work better for some than others.

What’s a Line of Credit?

It can help to get a quick rundown of exactly what a line of credit is. The most basic definition is that it is a revolving line of credit, similar to a credit card. You have a limit and continuous access to that limit while making payments only on the portion you use each month.

For example, if you have a $10,000 line of credit, you can use however much of those funds you need each month for whatever you want, unless your lender issues some sort of restriction. If you use $2,000, then when you get your statement you will have to pay $2,000 plus the interest, rather than a payment plus interest on the entire amount of the loan.

If you were to pay $1,000, then spend another $500, you would pay on the $1,500 balance the next month. Your payments change as your balance changes. Just like with a credit card.

Access is most typically granted through checks or a card connected to the line of credit account.

The Best Business Line of Credit vs. Credit Cards

Business owners often ask what the difference is between a line of credit and a credit card, and why is one better than the other? The truth is that in some cases, a credit card may be the better option. This is a choice to make based on several different factors.

The main difference between the two that most borrowers need to know is that a line of credit typically has a lower consistent interest rate. Also, there are no perks like 0% interest or cash back that you sometimes see with credit cards.

How do I Find the Best Business Line of Credit for my Business?

There are several steps to this process.

1. Consider why you need a credit line.

This is the crux of how you find the best business line of credit for your needs. You have to know your needs. Here are some examples how a business may use a line of credit.

Take advantage of a sale on inventory, raw materials, or supplies. This can reduce cost of goods sold and consequently, increase the bottom line.
Purchase or repair minor equipment when needed. This would be like a new printer or laptop, not an industrial oven, freezer, delivery truck, or a large machine used in a plant of some sort. Larger equipment would best be purchases with an equipment loan.
Bridge temporary cash gaps or continuous, known cash gaps due to timing issues. An example of this would be several bills that are due at the beginning of the month when you know your largest contracts pay at the end of the month. The money is coming, it is reliable, but the bills come due before the money comes. You can pay the bills with the line of credit, then pay off the line of credit when the contracts pay.

Another example of this is a seasonal line of credit for a business that does the majority of its sales during a certain time of the year. A florist does a large percentage of sales during Valentines day, so a seasonal line of credit can come in handy to bridge the cash gap during other times of the year.

2. Find out what is available.

Shop around with various financial institutions to determine which ones offer the best business lines of credit. You will want to look at factors such as interest rate and credit limit in relation to what you need and can afford.

Check with various types of lenders to get a feel for which ones offer what you need. Check with larger commercial banks, small local institutions and credit unions, and alternative lenders such as those that operate exclusively online.

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

3. Know your business credit.

Your ability to get approval for the best business line of credit will be directly related to your business credit. While lenders may also consider income and cash flow, they are going to rely most heavily on your business credit score when making an approval decision about a line of credit.

A lower business credit score does not necessarily mean you can’t get approval, but it could greatly affect your interest rate and credit limit.

Consider signing up for a credit monitoring service that lets you keeps tabs on your business credit and what is affecting it each month. The one offered by CreditSuite.com is easy to use and cost effective.

Once you have a handle on why you need a business line of credit, what is available, and what you may actually be eligible for, you can make a decision as to where you are going to apply and which product you are going to apply for.

Determining which of these lenders is offers the best business line of credit for your business goes back to knowing what you need, who has it, and who will approve you for it.

When Is a Line of Credit Better than a Credit Card?

If you are going to need to make payments, a line of credit is a better option. There reason is pretty simple. The credit rate is almost always lower. The few exceptions are those cards that offer 0% APR for a short period of time.

If you are going to use a credit card to make regular purchases that you are going to pay off immediately, and you qualify for a card with perks such as cash back, then you may find that you can benefit from using a credit card over a line of credit.

An example would be if you wanted to use your business credit card to make your monthly supplies purchase each month and then pay it off in the following month so that you could take advantage of the cash back.

To float a cash flow gap or make significant purchases that you will need pay out over a short amount of time, a line of credit is almost always the best choice.

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

Where To Find the Best Business Line of Credit

Since most small businesses will have a hard time getting approval from a traditional lender due to poor credit or a lack of sufficient credit history, we found examples of what alternative lenders are offering currently.

Kabbage

Kabbage offers a credit line of up to $150,000 with no credit score required. The catch is that the interest rate is between 32 and 108%1 The business must have been in existence for at least one year. And the business must have revenue of at least $50,000.

Due to the extremely high interest rate, this is really only an option for those businesses that cannot get financing. So that would be due to a low or nonexistent credit score. Plus a business would have to need something immediately. Otherwise, when it comes to interest rates, you can do better.

StreetShares

There is a credit line available here of up to $100,000. It is for those who have a business credit score of at least 600. You must have been in business for at least one year. And you must have at least $25,000 in revenue.

It requires weekly repayment.

Due to the lower revenue requirement, this is a good option for smaller businesses that are okay in the credit department.But they might have trouble meeting higher revenue criteria. Also, the interest rate minimum is lower, with the low end at 9%.

OnDeck

If you have a credit score of at least 500 you can get a credit line of up to $100,000 with OnDeck. There is a $20 per month maintenance fee, and weekly repayment. The interest rate is a little higher here than with those requiring a higher credit score minimum. It ranges from 13.99 to 39.99 percent.

Again, due to the higher interest rate, this should only be an option if you cannot meet the higher credit score requirement.

Lending Club

The credit line on offer from Lending Club goes up to a limit of $300,000. It requires a credit score of 600, at least one year in business, and at least $50,000 in revenue. The repayment term is 25 months. Also, they require collateral for limits over $100,000.

This is a good option for those who meet the requirement. This is because there is a higher limit available with collateral, and the interest rate can go as low as 6.25%. The repayment terms are much friendlier as well.

Establish business credit fast with our research-backed guide to 12 business credit cards and lines.

You Can Find the Best Business Line of Credit for Your Needs

A business line of credit is a great financing option. It offers flexibility that isn’t always available with a term loan. Interest rates are often better than those offers by business credit cards. And with alternative lenders they are an option for most small businesses. Have you found the best business line of credit for you? We would love to hear about it. Tell your company’s story about when you used the best business line of credit.

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