Pipedrive | Junior Engineers | Prague, Lisbon, Tallinn | ONSITE
Pipedrive is a SaaS visual sales tool for small to medium businesses. We’ve been backed with $90 million in funding since 2010 and are experiencing rapid growth. Our team is now located in five countries, building the sales tool used by over 85,000 companies.
I am very happy with the maturity of the process here and the autonomy our team is having. We are getting a lot of support from the company while still being able to innovate and fully own our part of the product.
I am looking for junior engineers to join my platform team. This is a unique opportunity to work in a highly technical team and solving some of the most challenging backend problems we have.
Our stack is mainly TypeScript, Node.js, React, Docker, MySQL, Elastic, … We expect some experience with that but the main thing is the cultural fit. We are looking for team players.
Please ping me an email at jakub.kadlubiec@pipedrive.com if you want me to refer you or if you want to learn more about the company. Please include the location where you’d like to work from (no remote). I am an engineering manager not a recruiter.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
Live chat has quickly become an integral part of customer service in the digital era.
When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat.
In addition to the improved customer experience, live chat is also more efficient for your support team. Service reps can’t field more than one phone call simultaneously, but they can handle multiple live chat conversations at the same time.
Overall, live chat is fast, effective, and more cost-efficient than any other type of customer communication. In terms of consumer preferences, it ranks higher than phone, email, and social media. Every website needs to have live chat.
With that said, there are dozens of different live chat solutions available on the market today. Which one is the best for you and your website? Continue below for my in-depth analysis.
As you’re comparing different live chat options, there are certain feature sets and considerations that must be evaluated. I’ll break these factors down in greater detail, so you have a better understanding of what to look for.
Number of Agents
How big is your support team?
There’s a big difference between businesses with 5, 50, and 500 agents. Most plans will have some limitations on how many support reps can access the software. Other plans will have minimum seat requirements as well.
It’s also important for you to look down the road as your company grows. Is it easy to add new agents to your plan at scale? Make sure you’re not locked into a plan that restricts your scalability.
Use Cases
Why exactly are you in the market for live chat software?
Sure, there are plenty of general-purpose options out there. But some software is designed to accommodate specific needs and goals. For example, there is live chat software for lead qualification, live chat software for customer engagement, and live chat software for customer support.
These are just a few of many examples that should be taken into consideration.
Omnichannel Support
If you’ve got customers reaching out to your brand on different channels, you want to make sure that the software seamlessly integrates with those third-party systems.
For example, you could potentially manage conversations from your website and conversations from Facebook Messenger within the same live chat software. Your service reps can handle everything from a single dashboard, instead of switching screens and being forced to use different platforms.
Automation
Automation is arguably the most crucial and desirable feature of live chat software. It speeds up service requests significantly, and it’s a cost-effective way to provide assistance 24/7/365.
Chatbots don’t take lunch breaks or sick days. They work nights, weekends, and holidays. So if a website visitor has a question at 2:00 AM on a Saturday, it can potentially be resolved with a self-service chatbot.
For businesses with multiple departments, chatbots and live chat software can automatically route messages to the right representative. Questions about returns would be sent directly to a support rep, while questions about new products would be routed to a sales rep.
Extras and Bonus Features
Aside from the core live chat software tools, each software will offer additional features with different plans. Not all of these will be a deal-breaker, but it’s helpful to have if you’re going to take advantage of these offerings.
I’m referring to features like CRM integrations, chat history, custom widgets, admin monitoring, helpdesk features, HIPAA-compliance, calendar integrations, appointment scheduling, etc.
The Different Types of Live Chat Software
At its core, live chat software is essentially real-time messaging on a website between a visitor and brand representative from a chatbox on the corner of the page. But within this broad classification, live chat can be segmented into three main categories.
Chatbots
Chatbots use AI technology and automation to solve problems. In many cases, customer inquiries can be resolved without any human interaction if you add chatbots to your website.
It’s also common for sites to use chatbots initially, before ultimately routing the conversation to a support representative. Chatbots can help qualify the visitor and ultimately get the inquiry resolved faster.
Chatbots typically won’t come standard with basic live chat software plans. These are usually offered as an add-on. Don’t let the price of chatbots scare you away from using them. Over the long-term, it’s much cheaper to use bots than paying for human labor.
Live Chat For Sales
There are lots of great sales-specific live chat solutions out there. This type of live chat software will include built-in CRM tools (or integrate with the CRM you’re already using), lead qualification features, and customer engagement tools.
Your sales agents will have a much easier time closing leads if you’re leveraging live chat software built for sales.
Customer Support Software
Live chat is a common component of helpdesk software. Lots of customer service software on the market will have features for things like ticket support and team collaboration, but the best ones will also include live chat.
Not every live chat software is built specifically for customer support. So if this is the primary feature that you’re looking for, make sure you choose a solution with those helpdesk features and support tools.
#1 – Zendesk Review — Best For Customer Engagement
Zendesk is a versatile live chat software trusted by 200,000+ businesses worldwide. They have solutions for sales, support, and customer engagement.
One of the reasons why Zendesk ranks so high on my list is because of its simplicity. The software is easy to use, and you can deploy it within hours of signing up.
Zendesk is used by some big names and industry leaders, like Shopify, Slack, Uber, Venmo, and more. Here are some of the top reasons why I recommend it:
Reach out to customers with proactive engagement before they land on your site
Powerful analytics customer satisfaction, agent performance, and other KPIs
Omnichannel support with email, social, phone, and live chat
Self-service and knowledge base tools in 40+ languages
AI suggestions and machine learning from context clues
Zendesk Chat starts at $14 per agent per month.
But I recommend the Zendesk Support Suite. This package comes with features for chat, support, messaging, and voice, starting at $89 per month. It’s also worth noting that Zendesk has a Sales Suite to consider as well.
Try any Zendesk plan free for 30 days.
#2 – JivoChat Review — Best Cross-Platform Live Chat Software
JivoChat is branded as an all-in-one business messaging solution. It allows you to communicate with customers via phone, email, social, and of course, live chat—all from a single platform.
It seamlessly integrates with popular tools and services that you’re already using, like Slack, Weebly, WordPress, Wix, Pipedrive, Zapier, Shopify, and more.
More than 284,000 websites worldwide rely on JivoChat for their live chat needs, making it one of the most popular solutions on the market today. Here’s a quick overview and explanation of why the software is so popular:
Compatible with Facebook, WhatsApp, Apple Business Chat, Telegram, Email, etc.
All customer communication is managed from a single window
The live chat widget works on every device, browser, and operating system
It’s customizable and has the ability to be translated into 20 different languages
Automatic proactive messages based on custom triggers
CRM integrations and visitor’s information (like location and click source)
Chat logs and reports between customers and agents
JivoChat offers unlimited chats and websites on every plan, including the free version.
The software and its basic features are free for your first five agents. Pricing starts at $13 per month per agent, which gives you access to all of JivoChat’s features. Try it free for 14 days.
#3 – Pure Chat Review — The Best Live Chat Features
Pure Chat is an excellent live chat solution for small and medium-sized teams.
Compared to other solutions on the market today, Pure Chat is one of the most feature-rich live chat tools that you’ll come across. Even better, all of these features are included with every plan.
Let’s take a closer look at Pure Chat’s extensive feature list:
Unlimited chats
Advanced widget customization
Security roles (for admins, operators, power users)
Chat notifications
Canned responses
File transfers
Trigger-based actions
Real-time analytics and visitor tracking
There are two different Pure Chat plans for you to choose from—Growth and Pro. These start at $39 and $79 per month, respectively. The Growth plan comes with four users, and the Pro plan comes with ten. Additional users cost extra.
For most businesses, I’d recommend the Pro plan. It gives you the ability to remove Pure Chat’s branding from your widget, and you can use it on an unlimited number of websites.
Try either of these Pure Chat plans free for 30 days to access all of the features.
#4 – Intercom Review — The Best For Lead Qualifications
Intercom is branded as a “conversational relationship platform.” It’s a clever way to say it helps you build customer relationships through messaging and live chat.
The software is trusted by 30,000+ companies across the globe, including Microsoft, IBM, Udemy, and Sotheby’s.
What makes Intercom so great? Let’s take a closer look at the software highlights:
Boost site conversions with targeted messages, bots, and real-time chat
Onboard, activate, and re-engage customers with outbound communication
Proactive support tools and self-help features
Manage customer interactions across all channels from a single dashboard
250+ integrations out-of-the-box and APIs for custom integrations
The software starts at $39 per month for basic live chat and outbound messaging features.
To take advantage of automation and managing lead qualifications at scale, I recommend the Accelerate plan. It starts at $499 per month and includes ten seats. This comes with awesome features like custom bots, team inboxes, and more.
Try Intercom for free with a 14-day trial.
#5 – LiveChat Review — The Most Versatile Live Chat Software
With a brand name like LiveChat, it’s no surprise to see this software rank so high on my list. This tool is trusted by 30,000+ businesses in over 150 countries, including names like PayPal, McDonald’s, Adobe, and Mercedes-Benz.
The software is used for online chat, multichannel support, lead generation, online surveys, in-app support, net promoter score, and more—making it one of the most versatile solutions on the market today.
Here’s a brief overview of the features, benefits, and noteworthy highlights of LiveChat:
Add product cards to live chat conversations
Use custom forms and AI chatbots to qualify your leads
Automatically track sales and KPIs to monitor the effectiveness
Automatic agent routing
Automatic ticket creation
Segment visitors based on their behavior on your site
LiveChat is easy to use and set up as well. Plans start at $16 per agent per month, and you can try it free for 14 days; no credit card required.
#6 – Acquire Review — Best Live Chat Software For Chatbots
Acquire isn’t the most popular live chat software on the market today. But it’s still trusted by large organizations like Lexus, Audi, the US Air Force, Discover, and more. It’s an all-in-one solution for omnichannel support, knowledge base, video chat, VoIP phone, and more.
For those of you looking to add the most advanced chatbots to your website, Acquire is my top recommendation.
Let’s take a closer look at what makes Acquire stand out from the crowd:
Automate routine questions with AI chatbots
Sync your knowledge base articles with chatbots
Route chats to human agents when bots can’t provide a solution
No coding needed or developers required to deploy bots
Manage all email, social, live chat, and other channels from a single inbox
Team collaboration tools
Co-browsing software for troubleshooting with on-page markups
Video chat with customers
Another reason why I like Acquire is because the company provides exceptional customer support. It’s a growing brand, but their team is still available to accommodate your needs, 24/7.
Pricing is not available online. Contact the Acquire sales team for more information.
#7 – Smartsupp Review — Best For Monitoring Visitor Behavior
Smartsupp is another live chat software with omnichannel capabilities. The solution is used by over 425,000 websites.
It’s a great way to increase customer loyalty, drive conversions, and improve engagement with live chat and bots.
Smartsupp has one of the most unique features of all live chat software on the market today. It has built-in video recordings that give your agents a deeper understanding of how each visitor is moving around on your site. This gives you agents the ability to discover where people are getting lost, so they can provide better support.
You’ll also benefit from top features like:
Out-of-the-box integrations and APIs
Analytics and customer satisfaction ratings
Create personalized automated messages with smart rules
Communicate with customers while on the go from Smartsupp’s mobile app
Web dashboard with analytics about customers
Customize the look and colors of chat box
Add personalized photos to support agent names in the chat widget
For smaller websites with basic needs, Smartsupp is free forever for your first three agents. Paid plans start at $10 per month.
You can try Smartsupp today by creating a free account.
Summary
There are lots of great live chat solutions available. But the seven recommended in this guide are definitely my favorite.
Which one is the best option for your website?
Be sure to follow the methodology I outlined earlier in this guide. This will make it much easier for you to narrow down your options.
Are there warning signs your business is failing in the decline of the economy? There could be. By knowing the signs you can take action and help keep things running even during the worst of time. Right now, the problem is COVID-19. The Federal government and state governments are working hard to help small businesses, but you can do something for yourself as well.
There are Warning Signs That Your Business is Failing in the Decline of the Economy, but What You Can Do About It
You can see the impending doom on the horizon. Its building like a sand storm and you can’t promise you will not be buried in it. The decline of the economy is inevitable, and you cannot promise your business will survive.
Our economy runs in cycles, with waves of good times and bad coming in like clockwork. The fact that a rise or decline will come is pretty much the only predictable part however. No one knows when the economy tide will change, only that it will. If things are good, you can bet eventually the decline of the economy will come. If your business is to make it through the sandstorm of hard times, you have to know the warning signs.
You may think you are safe if your business is already established. While it is true that it is much harder for a new business to stay afloat during the decline of the economy, research shows that 50% of small businesses fail in the 5th year, and as many as 30% go belly up in the 10th year.
The news is depressing, but if you can spot the warning signs you have a fighting chance. You may not be able to stop the storm, but if you can see it coming, you can at least board up the windows and ride it out with as little damage as possible.
COVID-19 and the Decline of the Economy
The federal government is working to try to stem the tide of business failures. This includes SBA Paycheck Protection Program funding. But you’re going to need to be in business to take advantage of the financing.
Demolish your funding problems with our rock-solid guide about 27 killer ways to get cash for your business. Get money even during the worst of a recession.
How do you keep your business from failing? If you are already sinking, how do you reverse the damage? Sometimes you can’t. Sometimes the decline of the economy is too much. Don’t give up though. If you’re taking on water, we can help you do more than scoop it out with a plastic cup.
Set Yourself Up for Success
Wherever you are in the life of your business, now is the time to set yourself up for success. Don’t wait another day. In order to protect your personal finances and build business credit, you need to separate your business from yourself. Doing so on the front end is easiest, but many business owners do not know the importance of this when they first start. Building business credit is vital for the survival of your business, and protecting your own personal liability is a necessity at all times. Here are some ways to make it happen:
Incorporate as an LLC, S-corp, or corporation. Do not operate as a sole proprietor or partnership. If you do, you and your business appear to be one in the same.
Get an EIN. They are free at gov and act as an identifying number for your business, similar to your personal SSN.
Open a business bank account. It should be used exclusively for business expenses. This is another tip that also helps at tax time.
Go to the Dun & Bradstreet website and get a DUNS
Make sure your business has its own telephone number and address that is not your personal telephone number and address.
Have a professional website created that does not use a free service. The web address needs to be paid for, and you need a dedicated email address that uses the same URL as the website. It can’t be Yahoo or Gmail or some other free email service.
These things will help you not only when it comes to taxes and liability, but also when you are trying to establish and build business credit, which is essential for the growth of a business.
Prepare for the Unknown Known
While that sounds crazy at first, there really is an unknown known out there. The economy will take a dive. It is a fact of life just like birth and death. That is the known. The unknowns are the how, why, and when. How do you prepare for something like that? You cover all your bases. Here are some things that can cause a business to go down during the decline of the economy along with some tips on how to prepare for them.
Cash Gap
Prepare for this by getting your business credit in order on the front end. Establish and build business credit so you can access the cash you need to bridge the gaps that are bound to show up. Setting up your business as a separate entity is the first step in the business credit building process.
Gaps happen for a variety of reasons. Sometimes they are temporary timing issues, and sometimes you are leaking cash faster than a dam with a hole in it. If your business credit is strong, you can access credit cards or a business line of credit to help you shore up the leak while you look for a more permanent fix.
Without a solid business credit foundation, you will have a hard time finding the cash you need to fill the shortage, even short-term. Without access to cash a business cannot survive.
Growing Too Fast
You have to start slow. If you dive in before you are ready, you’ll cramp up and never make it to the other side. Take things one step at a time and research everything before you take the leap. Want to expand? Make sure you can handle the financing. Want to open a new location? Double check demand to make sure it’s there.
Demolish your funding problems with our rock-solid guide about 27 killer ways to get cash for your business. Get money even during the worst of a recession.
Trying to grow too much too fast is a sure plan for disaster, especially if the economy is in decline.
You Don’t Have a Plan
You had to write a business plan to get a business loan in the beginning. Even if you were solely founded on the backs of investors, they probably wanted to see a plan. It should already be there, in writing. Use it!
Work the plan you started with, tweaking as needed. It was good enough to get you started, and with minor adjustments for growth, it should be good enough to keep you going even in a decline of the economy.
Working without a plan is like heading into the dust storm naked. If you survive, you will have much damage to repair.
Not Focusing on the Endgame
While branching out is a great thing in many cases, you can diversify too much. For example, if your specialty is pizza, and you want to add other entrees to the mix, that may be a great idea.
However, if you are a pizza shop and you decided to sell hunting equipment also, you may run into problems.
Find what you are good at and stick to it. Before you make any decisions on diversifying product lines, do the necessary research to determine whether or not that is the best plan of action. It may sound good in theory, but will it create profit? This is where good market research and a healthy dose of reality comes in handy.
Not Retaining Good Employees
If you have great employees, treat them right. Offer benefits, time off, fair payment, and appreciation as much as is in your power. Showing appreciation for a job well done is crucial to keeping good employees, and keeping good employees is vital to the success of a business. This is especially true in a decline of the economy. Starting over with new workers in hard times is not an easy task. Keeping the people that already know your business and do their jobs well is a much better recipe for success.
Is Your Business Failing in the Decline of the Economy?
Maybe it’s too late for prevention. Maybe you are already going down and you need a rescue plan. How do you know? What does it look like when a business starts to fail?
There are many warning signs, but these seem to be the most common.
You consistently can’t pay your bills.
Sales are steady but you have a ton of old receivables on the books.
Inventory is too high.
Your employees keep leaving.
There’s no chatter about your business.
While these aren’t always bad signs, they usually are. It might not be too late though. Let’s look at each one and see what can be done.
Inability to Meet Financial Obligations
If you have that business credit foundation we mentioned before, you can buy yourself some time here. Figure out a way to pay now, or ask creditors for more time. Then set to work figuring out the problem. Is it a timing issue? Look at getting a credit card or line of credit to bridge that gap.
Are your customers not paying? We’ll hit that in a minute. Are sales simply lagging? Find a way to increase sales! Have a sale, work harder at marketing, and improve the quality of your product or service.
Collect on Old Receivables
First, sell old invoices. Invoice factoring is a great way to get some cash fast, and if this is why you are short, it’s a suitable temporary fix. Get those accounts off the books and the cash in the bank.
Then, reconsider your credit strategy. Do you need to offer an incentive for early payment? Does there need to be tighter regulations when it comes to extending credit?
Slow Inventory Turnover
What’s up? Did you order too much? Maybe you need to have a sale to clear some of it out. Do you have too many different types of inventory? Go back to your first love, your original product, and off load the rest at a deep discount if you need to.
Employees Keep Leaving
This one is hard to fix on the back end. They aren’t happy, and trying to make them happy after the fact is almost impossible. If you have good workers, show your appreciation. They have plenty of options when it comes to places to work. Increase pay where possible and warranted. Offer as much flexibility as you can. Most of all, just show appreciation. Courtesy goes a long way. It may not be too late.
Demolish your funding problems with our rock-solid guide about 27 killer ways to get cash for your business. Get money even during the worst of a recession.
There is No Word of Mouth
Word of mouth is a powerful thing. If you have no reviews and no recommendations, that is a bad sign. Try offering incentives to those willing to leave a review. They can send you a link to the review in exchange for a discount or trinket.
Create social media chatter in a similar way. Incentives to like, share, or retweet sometimes take off like wildfire.
Even better, hire someone who specializes in this type of publicity.
Sometimes it Really is Too Late
The fact is, once a business is already failing, it is sometimes too far gone to save it. If you see the warning signs early enough and take big enough action, you may be able to make it through a decline in the economy.
Stay Aware of Your Surroundings
Keep your eyes open. At the first sign of trouble, take action. Follow these tips, do your own research, and start working to save your business. It is yours to save. You can enlist others if you need to however. Consultants and specialists may be able to help, and certainly in many cases professionals such as accountants and those trained in marketing research can be of tremendous value.
The most important thing is to not stand by and watch. You may still become a statistic, but you don’t have to go
down without a fight. Prepare for the inevitable and be ready to act when they come.
Have an Armory of Weapons Ready for the Fight During the Decline of the Economy and Any Other Time
No one starts a business planning to fail, but if you do end up in trouble, you can at least give yourself a fighting chance during the decline of the economy. The best time to start is now. Establish your business as separate from yourself so you can begin to build strong business credit.
If your business does actually fail, remember those mistakes you made, learn your lessons well, and start anew. Your next business venture will only be stronger for what you learned on the last one.
When thinking of obtaining cash, lots of people take a look at fundings as one of the most reasonable choice. It is real that fundings are frequently a great choice for obtaining cash, they are additionally stringent, and also if you are a person that desires to pay back your funding early after that there can be hefty charges. There are some options to lendings if you desire to obtain cash:
Overdraft accounts
One of the most affordable methods of obtaining cash is with the usage of an over-limit, specifically if you desire to obtain cash on a temporary basis. Over-limits are still not a good idea as a lengthy term ways of obtaining cash, as well as the quantity of credit history you can obtain is usually rather reduced.
Charge card
Credit rating cards are one of the most typical options to financings, as well as can supply you with a great resource of additional cash when required. The significant trouble with credit report cards is that the rate of interest is normally greater than a lending, and also there is a threat of obtaining as well numerous cards.
Home mortgages
Home mortgages are possibly the ideal means to obtain huge amounts of cash over a lengthy duration of time. You can include credit scores to your home loan by obtaining versus the equity in your residence as well as including that quantity to your settlements.
Work with acquisition
Employ acquisition is valuable if you are obtaining cash to acquire an auto or high worth electric items. Vehicle suppliers usually provide this approach of obtaining cash throughout the sale. This is an excellent approach for getting an auto as the rate of interest is usually less than a regular finance, and also it is facilitated by the truth that the credit history is offered by the vendor. It is called ’employ’ acquisition since up until you complete all of the settlements, you do not have the thing, and also if you miss out on repayment the thing can be repossessed.
Which is ideal?
Choosing if among these finance options is ideal for you can be complicated, however to aid you choose you need to exercise what it is you intend to obtain cash for, how much time you intend to be repaying the cash, and also your general monetary scenario. You will certainly discover the ideal technique of credit history for your requirements if you look at all the alternatives.
When assuming regarding obtaining cash, a lot of individuals look at car loans as the most reasonable alternative. It is real that car loans are usually a great choice for obtaining cash, they are likewise stringent, as well as if you are somebody that desires to pay back your financing early after that there can be hefty fines. There are some options to lendings if you desire to obtain cash:
One of the most inexpensive means of obtaining cash is with the usage of an overdraft account, particularly if you desire to obtain cash on a temporary basis. Credit report cards are one of the most typical choices to financings, and also can give you with a great resource of additional cash when required.
Cascade Public Media is KCTS 9 (https://www.kcts9.org/) and Crosscut.com (https://crosscut.com/) in Seattle, WA. We’re working to expand our digital team with a shift in focus from broadcast TV to Internet-based video platforms and we need support in managing multiple digital projects. Our development team is light (one backend dev, one frontend dev and occasional ICs as needed) but we are also hoping to expand that team in 2020.
Exactly How To Create Passive Income That Will Reward You The Rest Of Your Born Days Are you functioning a dead end 9 to 5 task? Are you functioning way also much and also obtaining paid way also little? Would not it behave to live the life you wake and also are worthy of up …
Who says you have to spend money to get more traffic?
For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest, but there are many more options than just my own tool.
Now before I dive into the tools, I’ve broken them down into
the following categories:
Keyword Research
Content Marketing
Rank Tracking
Link Building
Technical SEO
So, are you ready to dive in? Let’s get started!
Keyword Research
All of the tools in this category will help you find more
keywords. Many of them have different ways of coming up with keyword
suggestions, so you may want to check them all out.
Ubersuggest
Ubersuggest
has many different keyword research options. First of all, it shows you how
many searches a keyword has had over the last 12 months so you can see if there
is any seasonality.
In addition to that, it pulls keywords from a few different sources such as Google Suggest and its own database, it shows you all of the keywords your competition ranks for, and it provides keyword suggestions based on questions, comparisons, and prepositions.
My favorite feature of Ubersuggest’s keyword research capabilities is that it not only can you see how competitive a term is, but it also tells you how many links the average ranking website contains.
That way you know how many links you need to build to rank
well.
What’s also unique about Ubersuggest is that it provides
local keyword suggestions. This is great if you are trying to do local SEO.
Answer The Public
Answer The Public
leverages Google Suggest to find all of the questions people may have related
to any industry or keyword.
Just type in a keyword and it will give you a laundry list
of questions people are searching for related to that keyword.
Similar to Ubersuggest it also shows you comparison and
preposition related keywords.
What I like about the tool is compared to any competing tool, it represents the data in nice visuals.
KeywordTool.io
SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.
KeywordTool.io uses
the same concept of Google Suggest, but for a handful of sites like Amazon,
Play Store, and YouTube.
If you are performing SEO on sites other than Google, you
should check out KeywordTool.io.
FAQfox
FAQfox is a neat little tool that finds you questions people want to be answered based on any specific site you want information from.
For example, you can type in the word “cat” and quora.com as the URL and it will show you category based questions people are asking on Quora.
You can do this for Reddit or any other site you want
keyword ideas from.
Google Keyword Planner
Of course, the search giant, Google, has its own keyword
research tool.
You’ll also notice that a lot of other keyword tools have CPC data, but chances are they are pulling it from Google Keyword Planner.
When you are using Keyword Planner, look for terms with a high CPC as they tend to convert well when you rank for them organically.
Google Trends
Out of all the tools on the list, I probably use Google Trends 3 to 4 times a week. That’s
how much I love it.
What I love about Trends is that it shows you what is hot right now. In addition to that, it tells you if an industry is getting less search volume or more over time.
You can also filter your data based on a specific country or
you can look at the data from a global perspective.
Soovle
Soovle takes the concept of Google Suggest (autocomplete) but for a lot of the popular sites around the web.
Soovle pulls all of the popular keywords on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and Answers.com.
You enter in a handful of terms you want to target and it will combine them to make different variations for you.
Not all of the keywords will be popular when it comes to search volume, but it will give you a sense of how you can go after long-tail variations within your site.
Keyworddit
Reddit has a ton of categories (subreddits) and Keyworddit helps you find all of the keywords within that subreddit.
What’s neat is it even breaks down the volume for each of
those keywords. That way you can quickly see if any are worth going after.
Generally speaking, you’ll want to use tools like this as it
will give you a new perspective on keyword research.
Pulling results from Google is something that all SEOs already do. Because of that, you need to use other sources if you want to get a leg up on your competition.
Bulk Keyword Generator
The Bulk
Keyword Generator by Higher Visibility does keyword research a bit
differently than most of the keyword tools out there.
First, you pick a business category. Then you select the type of business you have and enter in any locations you are targeting.
You’ll then be given a list of keywords that you can
potentially target.
What I like about this tool is that it makes things super
simple, especially if you are new to SEO.
WordTracker Scout
WordTracker
Scout is a browser extension that gives you a list of keyword ideas from
any web page.
Just browse any site or check out your competition, click a button and boom, you are given ideas on keywords that other people are using.
It breaks the keywords down by relevance and volume.
SearchVolume.io
When you are doing keyword research, how do you know a keyword is getting enough searches?
SearchVolume.io lets you bulk upload up to 800 keywords and it tells you how popular each keyword is.
The tool also works for a handful of other regions, such as Brazil, France, and Italy.
Google Location Changer
Serps has a neat tool that works well if you are doing
international SEO.
Their Google Location Changer
allows you to search Google in any country or city. Just type in a keyword and
you’ll see who ranks.
Using this tool in combination with WordTracker Scout can
give you unique keyword suggestions.
Content Marketing
Content is the one thing we all have to create if we want more search traffic.
Here are free content marketing tools that can help you get
the most out of your search traffic.
Animalz Revive
Have you noticed that your rankings decrease over time?
It’s not just because of Google algorithm updates. In most
cases, your old content won’t perform as well because it’s old.
Animalz Revive shows you which content pieces are dying over time.
That way you know what to focus on. Just look at the ones that have declined the most and then spruce them up so you can get more rankings.
What’s cool about this tool is it will save you a lot of
time. For example, my team updates 90 pieces of content a month. The last thing
you want to do is waste a ton of time on content that never had much traffic.
Google Search Console
Most people use Google Search Console to see which keywords are driving them traffic.
My favorite way of using Search Console is to see which one of my blog posts are getting a lot of search impressions but have less than a 4% click-through rate.
I then go in and modify each of those pages to include the right keywords in my meta tags. Then I look to see which keywords I am ranking for but not really targeting yet, and then either create new content around those terms or modify existing content to also target them.
Content Ideas
Ubersuggest
has a feature similar to Buzzsumo but it is 100% free. It’s called Content
Ideas.
All you have to do is enter in a keyword or phrase and it
will show you all of the popular blog posts that contain that term.
The blog posts are then sorted by social shares, backlinks,
and search traffic.
This helps you create content around topics people want to
read, which means more traffic.
Hreflang Tag Generator
One of my biggest traffic gains has come from translating my
content.
A lot of people ask me if they would be penalized from duplicating
and translation their content.
This tool creates tags for you to place in your HTML code so
Google knows you are targeting specific languages and countries with certain content
pages.
Portent Title Generator
For every 10 people that see your headline, only 2 on average will continue to read your content.
In other words, content marketing is all about the headline.
It may not sound important to you, but if your titles look off, people may not click through from SERP results to read your content, which can decrease your rankings over time.
Which do you think Google prefers? Ranking a blog post that reads well or one that contains a lot of spelling and grammar errors?
Grammarly helps you avoid spelling mistakes. This is really important if you want to rank on Google.
Google SERP Tool
Have you noticed that some listings on Google get cut off because the title is too long?
A big misconception is Google uses character counts for meta tags. In reality, they count pixels.
Google
SERP Tool will tell you how many pixels your meta tags contain and if they
will get cut off by Google.
It also shows you a preview of what your web pages will look
like on Google.
Rank Tracking
Google Analytics is a great tool to show you your overall
traffic, but it doesn’t tell you where you rank.
If you want to track your rankings, you’ll need to use some
tools.
Google Search Console
I know I mentioned this tool above, but Google Search Console is the most unique rank tracking tool out there.
Because this tool is from Google, they can tell you your
average ranking for any one of your pages per country.
And because the data comes from them, they average it out to give you accurate information.
You can also go back 16 months and see how your rankings
have changed over time.
Ubersuggest
Again, I know I also mentioned Ubersuggest above, but it now has a free rank tracking feature.
It provides the same features as those paid rank trackers. You can track your rankings daily for any keyword or groups of keywords for any country, city, or county.
It also saves your data for you so you can go back as far as
you want to see if your rankings have been increasing or decreasing.
Search Latte
If you want to track your rankings manually, you can do so with Search Latte.
Just put in a keyword and select the language and country so you can see all of the sites that rank in the top 100.
You can then manually find your site and keep track to see
if you are improving or declining.
You may want to use Search Latte in combination with Excel as you can create a daily log of your rankings.
Link Building
You used to have to pay for tools if you wanted link data,
but that’s not the case anymore. Here are the free link tools you can use.
MozBar
This is probably my favorite link tool that I use.
Even though Google doesn’t use domain authority, in general, the higher the authority of a site that is linking to you, the better off you are.
MozBar
shows you the domain authority and page authority of every page on the web.
If you are going to build links, focus on the sites with the highest authority.
SEOgadget for Excel
If you are like me, you probably love using Excel when you
are building links.
SEOgadget
for Excel makes it really easy to pull in data from Majestic and Moz.
If you haven’t tried this yet, you should consider it. It
will make it easier for you to find new insights and run your own calculations.
Backlinks
Backlinks is
a free tool that shows you all of your backlinks. There are no limits in row
count or anything like that… you can just see everyone who links to you.
You can see if any of your links are dofollow or nofollow as
well as the anchor text.
You can filter the results to find backlink opportunities when researching competitors and you have the option to look up link data on a domain, subdomain, or a specific URL.
It will also show when a link was first found and last
crawled and the authority of each link.
Bulk Metrics Checker
Tired of looking up the domain and page authority manually
on each of your pages or sites?
Just upload a list of URLs and within seconds you’ll have a
list of your page authority per URL. You can also do the same for domains and
upload dozens of domains at once.
Technical SEO
SEO has changed. You no longer can do just a few things and expect your site to rank well. You have to do everything if you expect to beat your competition.
And when I mean everything, that includes technical SEO.
SEO Analyzer
If you haven’t already, try running your URL through my SEO Analyzer.
It will tell you what’s wrong with each of your web pages.
From duplicate meta tags and redirect errors to sitemaps and much more… it pretty much looks at every major factor when it comes to SEO.
It will even tell you your overall site speed and what you need to fix in which order to get the maximum results.
And if you register for a free account, it automatically checks for errors each week on your behalf.
Google Analytics Referrer Spam Killer
When you are doing SEO, there is a good chance that your Google Analytics gets messed up by referral spam.
Google
Analytics Referrer Spam Killer solves that problem by connecting with your
Google Analytics account and blocking off the most common referral spam.
Once you connect it, you’ll find that your data is much more
accurate so you can make better SEO decisions.
Pagespeed Insights
Speed is everything. The faster your site loads the better
you will rank, especially when it comes to Google’s mobile index.
Pagespeed Insights
tells you what you need to fix for your site to load fast on any device.
It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile… it will tell you what to fix.
Pingdom
Fixing your code is one thing, but you’ll also want to make
sure your site loads fast overall.
Your overall load time is affected by things like your
server and CDN.
In a nice graph, it shows your traffic over time and tells you if a Google update has caused your traffic to go up or down.
Structured Data Markup Helper
A simple way to increase your search traffic is to use
schema markup.
But there is one big issue, schema markup is a bit complicated to implement. Because of that, Google created a Structured Data Markup Helper to guide you.
All you have to do is select what kind of markup you want to use, type in your URL, and go through the walkthrough wizard.
And at the end, you’ll be given code that you just paste within HTML.
Woorank
Looking for a simple SEO analysis? Woorank shows you a simple report of what’s
wrong with your web page.
All you have to do is type in your domain and within a minute you’ll see a thorough report of what you need to fix.
What I love about Woorank is that it is a great tool for beginners because of their easy-to-use interface.
SEOptimer
Just like Woorank, SEOptimer is a simple tool that gives you a technical overview of your on-page SEO as well as your content.
It breaks down things like page speed as well in addition to showing you how your website loads for both desktop and mobile devices.
You can even see social sharing data.
Varvy
Varvy provides a detailed
technical checklist of all things related to your SEO.
From your Robots.txt file and your sitemap to security settings and even your links, it covers all the bases.
If you don’t have a technical background, Varvy might be a bit complex unless you take the time to read each of their articles that outline what each tip/recommendation means.
301 Redirect Code Generator
When you are doing SEO long enough, eventually you find
yourself changing your older URLs.
But if you don’t add a 301 redirect, you’ll lose your rankings.
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