New comment by sharmaparth30 in "Ask HN: Who wants to be hired? (December 2023)"

Location:India Remote:OK Willing to relocate: Yes (if required) Technologies: Skilled in Python3, Data Science (Dask, NumPy, SciPy, Pandas, Xgboost), Deep Learning (TensorFlow, Keras, PyTorch), Flask, SQL, Neo4j, and Cloud Technologies (Google Cloud Platform, MLFlow, Kubernetes) Résumé/CV: https://drive.google.com/file/d/1tC630yGkbW04QjdwZXGGA_71N3v… Email: reachout.parthsharma@gmail.com With over 7 years of experience as a Machine Learning Engineer, I specialize in machine learning/deep … Continue reading New comment by sharmaparth30 in "Ask HN: Who wants to be hired? (December 2023)"

New comment by Doktorbaum in "Ask HN: Who is hiring? (November 2023)"

Founding Full Stack Engineer | At WAY we make IT easy for SMEs | Full time remote (EU only CET+1) or @ Berlin/Valencia | Salary + Equity

Did your former company have an IT-Admin?

Modern companies usually don’t. That’s why we make managing devices and SaaS access easy and secure for involuntary IT managers like HR.

We are a team of 4 incl. second & third time founders. We founded WAY because IT sucks for SMEs right now.

We have secured funding & are looking for a second entrepreneurial minded founding engineer. Read about how we want top build our business here: https://wayso.notion.site/How-we-work-at-WAY-81be51c8c8fa4c8…

My technical co-founder Cedric, will love to talk to you. To apply just send me a quick mail to cedric.bals@way.so Pls include some Project / Github you are proud of and a reference to HackerNews so that I know where you came from =).

Tech stack:

– Golang / React

– Google Cloud / Kubernetes

– BigQuery / Fivetran / Cloud DBT

– some other cool stuff that would be cool but isn’s a must

New comment by tirumaraiselvan in "Ask HN: Who is hiring? (October 2023)"

Hasura | Onsite, Remote Hybrid | India (Bengaluru) | Full-time | Software Engineer

Hasura is a venture-backed open-source and Cloud technology company that makes your data instantly accessible over a real-time GraphQL and other API technologies. Hasura connects to your databases, REST servers, GraphQL servers and third party APIs (eg: Stripe, Salesforce) and provides a unified API across all your data sources.

Hasura is looking for a Senior/Staff Software Engineer with proficiency in Rust to become part of the core engineering team. In this position, you will work on developing innovative features on the core product. We are writing critical parts of the product in Rust hence Rust expertise is required.

We are in a stage where we are writing few core components of the product in Rust to accelerate feature velocity. This is an exciting time to join this effort in the early stages.

If you are interested, please apply at: https://hasura.io/careers/?jobId=FjqRMQHVXKnW

UFO whistleblower praises historic Congressional hearing on 'non-human' craft: ‘Inflection point’

Former Navy pilot Ryan Graves reacted to the historic congressional hearing this week on UFOs, calling it an “inflection point” in an interview with Fox News Digital.

“It does certainly feel like it’s an inflection point. We saw a lot of interest from the representatives that attended. The questions were really on point. They were very serious, and I think they were a bit shocked at how big of a national security concern this actually can represent,” Graves said Thursday of House members present at the hearing. 

“Congress wasn’t fully aware of how big of an aviation safety issue this was,” said Graves, who serves as executive director of Americans for Safe Aerospace

WHITE HOUSE REVEALS WHERE IT NOW STANDS ON POSSIBLE EXISTENCE OF ALIENS: ‘WE DON’T KNOW’

Graves was referring to unidentified aerial phenomena, or UAPs, an acronym that has recently dominated the public imagination. Clips of Graves and two other whistleblowers — David Fravor, former commanding officer in the U.S. Navy, and David Grusch, U.S. Air Force officer and former intelligence official — have gone viral after they gave sworn testimony in front of Congress as to personal experiences with what many Americans would describe as UFOs. 

Graves described the seemingly physics-defying nature of UAPs during the hearing. “These objects were staying completely stationary in Category 4 hurricane winds. These same objects would then accelerate to supersonic speeds.”

The most common UAPs, he explained, were “dark gray or black cubes inside of a clear sphere.”

UFOS? WHAT TO KNOW BEFORE CONGRESS HOLDS ITS HISTORIC HEARING TODAY: ‘NON-HUMAN INTELLIGENCE’

The hearing, titled “Unidentified Anomalous Phenomena: Implications on National Security, Public Safety, and Government Transparency,” was held in front of the House’s Subcommittee on National Security, the Border, and Foreign Affairs on Wednesday.

Graves told members of Congress during the hearing that he felt some anger after Rep. Matt Gaetz, R-Fla., recounted the stories of pilots at Eglin Air Force Base who were afraid to reveal their personal experiences with UFOs to the public. Graves, who is also the first active duty pilot to speak to Congress about UAP, has designed a “pipeline” service for whistleblowers to come forward about their experiences with aerial phenomena. 

“It’s just frustrating because that’s essentially the worst case scenario for me,” Graves said of pilots who felt pressured not to report on UAPs.

Graves emphasized that he’s been pushing for pilots to be able to talk about their experiences and “share safety knowledge about this issue” without feeling like “they’re doing something wrong. This is their lives on the line,” he added. “They’re responsible for those aircraft, they signed for them. And if you’re a commercial pilot, you’re accepting responsibility for potentially hundreds of lives.”

“And to think that they have to work in the shadows in order to ensure the safety of their operations — for me, it’s just unacceptable,” Graves said. 

Graves agreed that the “logical next step” was for whistleblowers to meet with members of Congress in a “closed session,” responding to Grusch’s suggestion at multiple points during the hearing that he could reveal more about UAPs to Congress in a “SCIF,” or Sensitive Compartmented Information Facility.

Graves told Fox News Digital that one of his major takeaways from the hearing was not only “national security” but also “the fact that this is an aviation safety issue.” He continued, “I think the representatives were disappointed at how the commercial sector’s aviation sector has not responded to this issue. I hope they hear loud and clear that they’re serious about this now.”

While Graves and his fellow whistleblowers Fravor and Grusch all testified about their personal experiences with UAPs, some claims are getting more attention than others. 

Notably, Grusch was asked by Rep. Nancy Mace, R-S.C., if he believed that the government had made contact with “intelligent extraterrestrials.” He answered that he could not discuss the topic in a “public setting.”

Grusch did, however, claim that the government was in possession of biological material, which he called “biologics,” from “non-human” species. 

Grusch told Congress that he could further discuss evidence of his claims in a SCIF.

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How to Leverage Ubersuggest SEO Reports to Keep Your Strategy in Check

There are no two ways about it: SEO works. It’s one of the main tools I used to build this site, and I’ve seen it work for hundreds of clients around the globe.

However, SEO is complicated. It requires data insights, analytics, tracking, and constant upkeep. While there are plenty of SEO tools on the market, many of them are expensive and hard to use.

This is why I created Ubersuggest—to help marketers and business owners get access to the SEO insights they need to drive massive amounts of traffic and increase revenue.

Why Should You Use Ubersuggest SEO Reports to Support Your Digital Marketing and Content Strategy

Ubersuggest’s SEO reports provide a massive amount of insights into the overall health of your website, including SEO opportunities, backlinks, content ideas, and a whole lot more. Why should you use it?

If your SEO is lacking, you risk losing traffic to your competition. Consider these statistics:

If you want traffic to your website, you need to be on top of your SEO game—and Ubersuggest can help. More than 50,000 users, from small businesses to enterprise companies, currently use Ubersuggest.

Why do they love it? Here are a few reasons:

  • Ubersuggest is 70 percent cheaper than alternative SEO tools.
  • It’s easy to use, and we provide tons of support to make sure you can make the most of it.
  • We keep adding features, which means you’ll always have access to the tools you need to drive traffic and improve your SEO.
  • Gain access to tools, worksheets, and templates to increase the ROI of all your digital marketing efforts.

If you’re just getting started in SEO, I highly recommend watching the video below to understand the basics. Keep reading if you want to learn how SEO reports from Ubersuggest can help increase your SEO ROI.

Ubersuggest is a full-featured SEO tool that offers tons of SEO reports and tools to help your site succeed. Here are seven ways Ubersuggest will help you stay on top of your SEO game.

1. Use Ubersuggest SEO Reports to Identify Top SEO Opportunities

The first five organic results account for 67.60 percent of all the clicks, while results ranking 6 to 10 account for only 3.73 percent of clicks. This means if you want traffic, you need to find and leverage SEO opportunities.

Ubersuggest makes this process simple with our Top SEO Opportunities report. Here’s how to access it:

Sign in to Ubersuggest, then look at the Top SEO Opportunities in your dashboard. This list serves as a checklist to improve your current SEO strategy. The list will automatically update as you make changes and as new opportunities arise. For example, if a competitor starts to gain traffic with one of your core keywords, we’ll let you know.

Check it at least once a week, and try to tackle at least one suggestion a week from the list to keep your momentum going.

Ubersuggest SEO report tool for SEO opportunities

This report doesn’t just tell you what’s wrong—it also tells you how to fix it. Take a look at the screenshot above. If you click “Optimize for Keyword,” Ubersuggest will tell you what topics to cover and even provide a basic outline you can use to create the high-quality content Google loves.

It’s kinda like having your own personal SEO consultant keeping an eye on your website 24/7.

2. Use Ubersuggest to Perform Monthly SEO Audits

SEO audits should be performed regularly to ensure your website stays in good SEO standing. Most businesses, however, only perform an SEO audit two to four times a year.

It’s easy to understand why SEO audits are time-consuming and difficult, especially if the process is unfamiliar.

SEO audits don’t have to be a pain. With Ubersuggest, you can easily perform an SEO audit in just a few minutes. Here’s how:

  • Log into your Ubersuggest dashboard.
  • Click on the “Site Audit” button in the left sidebar.
  • Enter your website URL.

That’s all you have to do. Ubersuggest will crawl your website and deliver a detailed SEO audit. If you have a large site, this could take a few minutes, so be patient.

Ubersuggest shows your on-page SEO score, organic traffic, number of backlinks, organic keywords you are ranking for, insights into load time, and SEO issues.

Ubersuggest SEO report tools for an SEO audit

This is a great place to go to understand the current state of your website. You will get a detailed SEO overview of your website, as it stands today, so you can understand your technical strengths and weaknesses.

You can use this information to prioritize what’s most important and create monthly to-dos to tackle.

If you decide to hire someone to help with your website, just hand over the prioritized list to them each month. We tell you what changes will make the most impact on your website and how difficult the updates are, so you can decide what to tackle yourself and what to outsource.

3. Use Ubersuggest SEO to Find Profitable Keywords and Track Your Progress

Keywords are the backbone of a solid SEO strategy. However, finding the right keywords can be a challenge. Just because a keyword has a high search volume, for example, doesn’t mean it will drive traffic to your website.

You should perform keyword research on at least a monthly basis. The good news is that Ubersuggest can do it for you.

Use the Keyword Overview report to understand search volume trends, SEO, and paid difficulty, plus the average CPC for your targeted keywords.

This will help you find other keyword ideas that might be easier to rank for within the Overview report (think lower volume, lower-paid and SEO difficulty, lower CPC.)

Note, these change with seasonality for a lot of companies, so check this at least once a month.

Ubersuggest SEO report tools keyword overview

You’ll also see a table of Keyword Ideas. Keep special note of the keywords that have a low SEO difficulty, as these are generally easier to rank for. If you don’t currently have content covering that topic, now is the time. Just make sure those terms are relevant to your customers.

Ubersuggest SEO report tool for keyword ideas

You can also see what keywords drive traffic to your competitors’ websites with the Keywords by Traffic report. I recommend checking this monthly to see how keyword trends change for them as well.

Track how you perform for your targeted keywords with the Rank Tracking report. It’s best to have at least 30-50 keywords saved in any given month and to check weekly to ensure you aren’t losing ground with keywords you’ve worked hard to rank for.

Ubersuggest SEO report tool for keyword position

You’ll also see which keywords you are ranking well for. If you’ve recently updated content, earned new backlinks, or made other changes, this data will tell you it’s working. (And that you might want to use those same strategies on other pages.)

4. Use Ubersuggest SEO to Discover New Content Ideas as Your Company Grows

Every day, more than 6 million blog posts are published on the internet. That makes finding new content ideas a challenge. If it feels like every topic has already been covered, you’re not alone.

Finding new content ideas is challenging, but Ubersuggest can make it a lot easier.

Use the Content Ideas report to discover what types of blogs are popular on the internet. Get inspiration from the list and choose topics you’re comfortable writing about that you may have a different angle to talk about.

This report also helps you to stay away from writing about a topic that others have already covered and are ranking well for, which makes them harder to compete with.

Ubersuggest SEO report tool for content ideas

Don’t ignore topics that have already been covered. Instead, look for ways to create better or more in-depth content. For example, you could:

  • Write a longer post that covers a topic in more depth.
  • Share insights or case studies that show how to implement a strategy.
  • Consider other content formats, such as videos, infographics, or white papers.

The list of ideas in this report is ever-changing, giving you endless ideas to work from.

5. Use Ubersuggest SEO to Identify Backlink Opportunities

According to research by Backlinko, the number of domains linking to a page has the highest correlation to Google ranking. In fact, the number one result in Google has an average of 3.8 times more backlinks than those in positions 2 through 10.

One of the best ways to improve your SEO is to increase your backlinks—the right way. Buying links, trading links, and other black hat strategies won’t deliver the results you want. Instead, I recommend using the Ubersuggest Backlinks report to see how your competitors are performing and find opportunities for your own site.

Links to both your and your competitors’ websites change regularly (for some, it’s happening daily). Head to the Backlinks Opportunities report often to see who’s linking to your competitors but not to you, then reach out to those companies with similar (not the same) content and ask them to link back to you.

Ubersuggest SEO reports for backlinks

Not sure what to say? Here’s a link to backlinks email outreach ideas and templates

Once you’ve gained some momentum, check your Backlinks Overview report at least monthly and pay special attention to the Backlinks Overtime report. This will show your backlinks growth and understand how many new websites are linking to you each month (and how many you’ve lost).

Ubersuggest SEO reports for backlinks over time

This can also help you find other websites similar to the ones linking to you already, and you can reach out to the ones who stopped linking to you to understand why.

6. Use Ubersuggest SEO for Weekly Check-ins for the Biggest Impact

Google’s algorithm uses more than 200 factors to determine which website to rank for a specific search, and those factors are constantly changing. This means the most effective SEO strategies are constantly changing, too.

So how do you keep up? By using Ubersuggest to get weekly notifications about the health of your site’s SEO.

Turn on weekly notifications here to get a quick view of the following:

  • Rank Tracking Alerts: Get email and in-app notifications about important rankings gained and lost, new positions conquered and lost.
  • Site Audit Alerts: Get email and in-app notifications of new SEO issues and errors found on your website, as well as on-page improvements that can increase your rankings.
  • Keyword Opportunities Alerts: Get email and in-app notifications about keywords that are rising in popularity and when it’s the perfect opportunity to invest more time and effort into ranking for these keywords.
Ubersuggest SEO reports for weekly alerts

Successful SEO is an ongoing process, but that doesn’t mean you have to spend hours every week digging into analytics. These SEO ranking reports allow you to keep an eye out for issues while you stay focused on your long-term goals.

7. Use Ubersuggest Support for Personalized Assistance

We’ve covered how to use Ubersuggest to pull the best SEO reports you need to track your performance. What happens if you have a question or aren’t sure what a suggestion means? The Ubersuggest team is here to help.

In fact, there are five ways to get additional SEO support from Ubersuggest, including:

  • Coaching Call: If you get stuck with anything, Ubersuggest offers monthly coaching calls where you can call in and get your questions answered by one of their SEO experts. Register here.
  • SEO Unlocked 8-week Free, self-paced course: My course covers everything you need to know about SEO, from what SEO is to performing keyword research and optimizing your website.
  • Customer Support: Have issues with Ubersuggest or aren’t sure where to find something? Submit a ticket and my team will get back to you ASAP.
  • Knowledge Base: This post covers the SEO reports in Ubersuggest, but there are even more features to love. Search in the Knowledge Base here to learn more.
  • Chat: Want immediate help? You can ask a question in the chat box at the bottom right of any page in Ubersuggest.

SEO Reports Frequently Asked Questions

What should an SEO report include?

A good SEO report should include overall traffic, keyword ranking, a list of backlinks, time on site and bounce rate, top traffic by page, keyword search volume, competitor data, SEO tasks to complete, and an overview of the entire SEO report.

What does a good SEO report look like?

A good SEO report should provide the data and insights you need to improve your ranking in search engines. Ideally, it should cover overall traffic, keyword ranking, backlinks, traffic per page, and SEO errors. The format should be easy to use and understand. With Ubersuggest, you can view all this data in the dashboard or screenshot the charts and embed them in a Google Slides presentation.

How do you read SEO reports?

It depends on the report you’re viewing and what type of data you need. I recommend starting with the overview of the SEO ranking report, then drilling down into specific areas based on your goals and needs. For example, if your overall traffic is dropping, the SEO errors are a good place to start as there might be an issue impacting your entire website.

How do you create an SEO report?

The best way to create an SEO ranking report is to sign up for Ubersuggest, add your website, and use the SEO report tools to pull the data you need to drive traffic. Alternatively, you can dig into Google Search Console and Google Analytics to pull the relevant data. However, those tools often don’t provide the level of detail or recommendations you need to drive SEO success.

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Conclusion: Get the Best SEO Reports from Ubersuggest

The cost of SEO varies based on the size of your site and your goals. However, the average small business can expect to pay between $750 and $2,000 per month for ongoing SEO support or up to $35,000 for one-time projects.

Despite the importance of SEO, those rates can be difficult for many businesses to manage. Luckily, Ubersuggest’s SEO Reports can provide visibility into your SEO for just a few dollars a month, and you won’t have to sacrifice results.

If you’d rather have an SEO expert do the work for you, we’re happy to help. Reach out to my team, and let’s talk about your SEO goals.

Have you used Ubersuggest’s SEO reports? What is your favorite feature?

Sirum Is Hiring Experienced Developers in Atlanta

SIRUM is making medications affordable for all. We’re a small (~30) but quickly growing team that’s passionate about our mission of reimagining healthcare access for those in need. We come from organizations like McKinsey, the Clinton Foundation, and Stanford Biology.

We like to solve tough problems and are determined to improve healthcare access for families who have trouble affording the medications they need to stay healthy.

We are currently hiring for our Atlanta Offices as well as some fully remote roles. We have opportunities for staff/principal software developers and product managers who are ex-developers.

If you want to work in healthcare, were going to make a new year’s resolution to find mission-driven work, and thrive in a startup environment, then we may be a good fit. If you see a position that you like then apply at https://boards.greenhouse.io/sirum. Even if you don’t see something that’s the right fit right now, email adam -at- sirum.org – we love hearing from folks on hackernews who share our mission.


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How to Use Google Scholar to Find Content Ideas and Research

Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. 

Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.

Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library.

Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. All you need is an idea of what you’re looking for and a Google account.

Well-researched content helps build audience trust and positions you as a leader in your industry.

Creating content can be one of the most effective ways to promote your business. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in.

In this blog post, we’ll discuss strategies for using Google Scholar to find marketing content ideas and research, plus tips to be successful.

Let’s get started!

How Does Google Scholar Work?

Google Scholar ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around one year).

Similar to Google search results, the most popular or most used topics are shown first in Google Scholar results.

Google Scholar’s aim is to rank documents the way researchers would: based on relevance and popularity.

This ranking system also means searchers can find relevant content more quickly.

Documents are added to Google Scholar’s library when publishers submit them to the Google Scholar Metadata Program. From there, documents are indexed, ranked, and made available to searchers in search results.

There is no limit on the number of documents that can be added to Google Scholar’s library—it all depends on how many publishers are participating.

This makes it easy for marketers and researchers alike to find a wide range of relevant content ideas or research topics.

8 Strategies for Using Google Scholar for Content Ideas

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic.

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results.

If you want to learn how to use Google Scholar successfully for your marketing research, follow the steps below.

1. Search by Year to Find Trending Topics

Google Scholar’s advanced search option can help you find the most relevant research papers by year.

You can also use this feature if you’re looking for more recent content on a topic and want to avoid older articles that don’t reflect current trends in your industry.

For example, let’s say your company is interested in social media marketing best practices, but you want to keep your results modern. Google Scholar can help you narrow down research topics to a specific date range.

To narrow your search down by date, you use the “Since Year” option to show only recently published papers, sorted by relevance.

You can also use the “Sort By Date” option to show just the new additions, sorted by their publish date.

Using these features can help you find the most up-to-date resources on your topic or find out what competitors are talking about right now.

2. Explore Related Articles to a Certain Topic

Google Scholar’s Related Articles option allows you to explore articles similar to ones you’ve already read, which can help you generate more content ideas.

To use this feature, simply click the Related Articles link at the bottom of an article on your results page.

How to Use Google Scholar to Find Content Ideas - related articles button

For example, if you search “content management system” and find a great resource about WordPress, you can follow it up with related articles for WordPress, Drupal, and Joomla.

This can also be helpful if you find an article about your main keyword but want to know more about what other related keywords are being searched for most often.

For example, if you search for “content management system” in Google Scholar right now (because Google Scholar searches popularly-used terms), you get the following results:

How to Use Google Scholar to Find Content Ideas - Related Articles (content management system example)

These related articles give you a great starting point to continue your research and create stronger content topics.

3. Explore the Most Popular Articles and Publications

Google Scholar lets you browse the top 100 publications in multiple languages, ordered by five-year h-index and h-median metrics. 

This feature allows you to see which articles in a publication were cited most often and by who.

You can also click the h-index number to see the article and citation metrics. The h-index is a number that represents the highest number of papers in the publication that have been cited at least that many times.

The h-median metric is the median of the citation counts in its h-core. Articles in the top 50 percent of citations count towards this metric.

By exploring popular publications to see what topics they cover and what authors are most cited, you can find content ideas for your own blog topics.

4. Follow the Citations for Additional Ideas

Using the Cited By option on Google Scholar leads you to other relevant search results within the Scholar database.

Cited By shows you how many times the result has been cited by other journals.

How to Use Google Scholar to Find Content Ideas - Follow the Citations for Ideas

By following these citations, you can learn more about your topic and improve the quality of your research or topics.

For example, if you want to write about the latest trends in SEO, it would be helpful to know what the most reputable sources on this topic are. If you find an article that’s been cited 500 times, you’ll know you’re reading something with merit.

Finding articles by the number of citations they have received is a great way to find high-quality content ideas.

Just be careful not to limit yourself too much, or you might miss out on some important information!

5. Narrow Your Results by Field

Google Scholar’s Advanced Search option lets you limit results to specific fields of study.

Fields are controlled by the Advanced Scholar Search function, which lets users input keywords, phrases, and places where they occur. You can also segment your results by authors, publishers, and dates.

This feature is great for marketers who want to focus on certain areas of their industry.

How to Use Google Scholar to Find Content Ideas - Narrow Your results by Field

For example, someone who wants to write about the food and beverage industry would enter “food and beverage” in the keyword search box. They would also input “food industry” in the phrase search box.

This keeps their results limited to articles about food and beverage within the food industry, instead of all scholarly articles found by Google Scholar’s search engine.

6. Use Keyword Research to Inform Your Search

Many Google Scholar articles have their keywords listed at the beginning of the result.

You can use these keywords as inspiration for content ideas. Or, if you already have a keyword in mind, you can get ideas for others from the results given. This is a great way to find related concepts to improve the quality of your article.

Not sure how to find relevant keywords for your article? Use Ubersuggest to inform your search!

How to Use Google Scholar to Find Content Ideas - Use Keyword Research and Ubersuggest

The more relevant satellite keywords you add, the more likely is it that Google Scholar will return good results for your topic.

You can also use this method when writing blog posts or articles so you can quickly look up keywords and see related concepts at a glance.

Doing this research in advance allows you to produce higher-quality content with well-researched sources and information.

7. Find Industry and Competitor Topics

One strategy for using Google Scholar to find content ideas is to look at what your competitors and other industry leaders are doing

For example, if you’re in the business of selling hats, and another company just published an article ranking high on Google Scholar about hat trends this year, that might be a good incentive to write something similar yourself.

Alternatively, you could use Google Scholar results to write about topics that are relevant to your industry.

For example, if an author or influencer in the online marketing space has recently published a book on email marketing strategy, that would be a good inspiration for potential blog post content ideas since it’s topical and directly related to your audience.

Lastly, you can use Google Scholar to find ideas for your product or service. If you’re a company that sells software, why not google scholar “software marketing tips” and see what comes up? You may find new ideas that haven’t crossed your desk before.

8. Use Google Scholar to Expand Your Customer Base

The last Google Scholar strategy to consider is using it to find potential customers.

If you are a company that specializes in the B2B space, you can try searching for topics relevant to your industry and see who’s writing about them. This can open your eyes to new people in the industry you might want to do business with.

You may also find relevant searches that focus on market research or lead generation strategies for companies within your niche. These could turn into potential prospects or partnerships in the future.

Even if you don’t get any new leads, you’ll still be able to gather in-depth knowledge about how other players in your industry are creating and interacting with content.

This can give you new ideas for content topics of your own.

Frequently Asked Questions About Google Scholar

How Do You Search on Google Scholar?

To search on Google Scholar, simply enter your keywords in the search bar and click the magnifying glass icon.

How Do I Search Google Scholar for Journals?

Google Scholar makes journal articles easier to find and access than ever before. To search Google Scholar for journals, enter your keywords in the search bar followed by “journal” or “JSTOR.” For example, if I wanted to look at marketing books, I would enter: marketing + JSTOR.

Is Google Scholar Good for Research?

Google Scholar is a great tool for research because it allows you to segment searches by time, publication, or author.

Is Google Scholar Free?

Yes, all of the information on Google Scholar is completely open access for anyone to see. 

How Do I Activate Google Scholar?

To activate Google Scholar, you need a Google account. Sign up for a Google account here.

What Is the Best Way to Use Google Scholar?

You can use Google Scholar for marketing research, content topic creation, scholarly research, and more. 

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Google Scholar Guide Conclusion

One of the main reasons Google Scholar is so popular among marketers and researchers is because it’s easy to use. All you need is an idea, and Google Scholar will do the rest for you.

When using Google Scholar search, be sure to enter all of your known keywords, not just one or two words. For example, if you are searching “marketing articles,” Google Scholar would return everything related to marketing, including articles on marketing psychology, which may be less useful to you than the articles about online marketing content strategy.

Once you have the results you’re looking for, keep refining your search and exploring other citations or results.

Google Scholar is a great way for marketers to inform their content ideas and create innovative articles that people enjoy reading.

How have you used Google Scholar in your content marketing strategy?