We are looking for a technical writer to create technical product documentation for our site/product, and help us maintain it on an ongoing basis.
The project is about 3 months half-time to start, and then a few hours a week following that.
What you are going to do:
– Create an intuitive, comprehensive, and readable documentation site
– Work closely with our engineering team to become an expert user of our product and extract insights
– Interview our engineers and users in order to create tutorials for appropriate topics
What we want to see in you:
– Experience writing documentation sites, at least one, ideally two or more.
– Experience writing and understanding for highly technical software products.
– High degree of user empathy – our docs will take hard technical concepts and translate to language that is a pleasure to read.
What do backlinks, reverse image search, and your business have in common?
Your bottom line.
Sure, you can blog until you have hundreds of posts on your site, but it takes time.
Can your business afford to wait? Probably not.
This is where a backlinks strategy comes in. Not only can it help with boosting your domain authority (DA), but it could expose your business to a new audience who may want to buy from you if you target the right sites.
How do you find these sites? Reverse image search. When done correctly, you can use it to snoop on your competitors and find the backlinks boosting their DA and profits.
Here’s how to turn their backlink success into yours.
What Is Reverse Image Search?
A reverse image search uses an image in place of a text-based query.
All you need to do is upload an image onto a search engine, and you’ll get a list of information. These details usually include:
file type
source of the original image
image size
other sizes of the same image
websites using the image
related images
While many people use reverse image search to check if someone is stealing their content, it’s a powerful tool in the hands of a savvy digital marketer.
I’ve used reverse image search to grow my backlinks by 26 percent, but it can do so much more than find unclaimed backlinks. When done right, it can give you the upper hand over your competitors while growing your authority.
Why Would You Use a Reverse Image Search for Competitor Research?
Backlinks.
Using reverse image search on your competitors is one of the best link-building strategies most people skip.
Not having any backlinks is a reason more than 90 percent of websites don’t get traffic from Google.
By uploading a photo of a competitor’s headshot or company logo, you can see at a glance where their inbound links are coming from and start building a list of backlink opportunities.
Why is this important?
Backlinks are a valuable Google ranking factor. The search engine uses links from other sites as a vote of confidence.
According to a study by Backlinko, the site holding the #1 spot on Google has, on average, 3.8x more backlinks than those in positions two through 10.
By analyzing where your competitors are getting links, you can determine what sites are helping grow their authority and get a slice of the pie for yourself. Getting those backlinks could help grow your traffic, build your authority, and potentially one-up your competitor.
For example, let’s say you’re competing with me. If you reverse image search my headshot, you’ll see results like these before the fold:
When you scroll down past this, you’ll see a few more pages:
If you continue to scroll through the results, you’ll see I’ve been featured on sites like:
Searchengineland.com (DA 91)
Meltwater (DA 77)
Forbes (DA 95)
Getresponse.com (DA 81)
These are all powerful backlinks helping me grow my domain authority, website traffic, and sales.
How to Do a Reverse Image Search to Track Your Competitors
Ready to uncover those hidden link-building opportunities that lurk behind your competitor’s images? Here’s a step-by-step guide on how to do it.
Step 1: Find a Photo
What photo should you use for your reverse image search to track your competitors? I’d recommend using a headshot of the person who would be credited as the author.
Use their LinkedIn profile picture. They’ll likely use the same headshot for their guest blogging bylines, just like I do.
In addition to searching for a competitor’s headshot—or if your competitor doesn’t have a “face” attached to it—search for the brand’s logo.
Step 2: Use Reverse Image Search
You can’t upload a photo on the standard Google homepage.
Click on “Images” in the top right-hand corner to load the reverse image search feature or go to images.google.com.
Next, click on the camera icon.
Choose the headshot or logo you downloaded in step 1 and click on the blue “Upload an Image” tab. Google will then return a results page that looks like this:
Step 3: Start Looking for Opportunities
If we use the example of my headshot, you’ll see the first result points back to this blog.
Scroll down further, and you’ll see my author profile for CoSchedule. The blog has a DA of 57 and is a popular tool for content marketers. As a competitor, this is the kind of site you want backlinks from or to write guest posts for.
Having a guest post on a high authority site like CoSchedule could add to your credibility. You can use it to establish yourself as the go-to expert in your niche and get your message in front of your target audience.
Don’t forget to reverse image search your competitor’s logo! It can help you find opportunities to get listed on resource pages or niche directories.
How to Find Guest Post Ideas Once You’ve Completed the Reverse Image Search and Competitor Research
Now that you’ve completed your reverse image search, you should have a master list of websites your competitor uses for backlinks. Now what?
It’s time to come up with guest post ideas, start pitching, and, when a site agrees to your guest post, deliver compelling content to drive traffic back to your business.
You’ll have a much stronger pitch if you have a few blog post ideas. Here’s how to make sure you come with content the website will love.
Read Their Blog
You don’t want to make the mistake of pitching a blog post that’s already on your target’s website or won’t add value to their audience.
Editors receive an average of 10 pitches per day, and 20 percent of them don’t thoroughly read 90 percent of those pitches because they can tell at a glance they’re not worth the time. Make sure yours is in the 10 percent that the editors read.
How? By thoroughly reviewing the website you’re targeting. After reading the site’s content, you should be able to answer the following questions:
Who is the audience? B2B, CEOs, moms working from home, etc.
What is the level of the audience? beginner, intermediate, advanced, etc.
What type of content do they post? 3,000+ word tutorials, quick tips and tricks, narrative essays, etc.
What are the content gaps? Are they missing a comparison between two popular tools? Can you offer a different perspective on a hot topic?
What topics do best? Use Buzzsumo to see what posts get the most shares on social media.
Keyword Research
Once you have a few topic ideas in mind, tie everything together with keyword research.
Presenting a unique guest post idea backed with a strong long-tail keyword shows you know how visitors reach the site and, therefore, can write for their audience.
Plus, you want people to read your post. Choosing a keyword with a decent amount of traffic ensures you’re writing a blog your target audience will find and consume.
Use Ubersuggest to find high traffic, low competition keywords. Remember to check your chosen site’s DA so you can target the right keywords.
How to Pitch Your Guest Post After Doing a Reverse Image Search on Your Competitors to Find Potential Backlink Opportunities
Always check to see if the site has guest posting guidelines. If they do, follow them to make sure your post doesn’t get rejected. According to research by PointVisable, 22 percent of guest posts are rejected for not following the guidelines.
Personalize the Email
Hop onto LinkedIn or read the “About” page and find the exact person you need to email. If you can address the blog owner by name, you’ll have a higher chance of success than starting an email with “Dear Sir.”
Introduce Yourself
Include your industry expertise, accolades, and link to other places you’ve been published. You want the person to understand you’re not a generalist. You’re an expert with something valuable to add.
Reverse Image Search FAQ
How do I reverse Google Image Search?
Go to images.google.com and click on the camera icon. Upload the image and click on search.
How do you do a Google reverse image search on my phone?
Download or take a screenshot of your chosen image, then open the Google (not the Chrome) app on your phone. Tap the rainbow camera icon, allow any permissions it asks for, then tap the gallery icon. Select an image from your phone, and Google will display the results. You can also use Google Lens to take a photo and search for it.
How do you reverse image search with Chrome?
If you’re using the Chrome browser (again, not the app), you can reverse image search by right-clicking on any picture and selecting “Search Google for an image.”
Is reverse image search free?
Yes. It’s a free tool you can access via Chrome.
Reverse Image Search Summary
As you can see, reverse image search is a powerful backlink tool. It can help you identify the best sites to target for backlinks and go after the sites giving your competitors results in their business.
However, searching for an image is only the start. Once you have a list of sites, do your due diligence and pitch blog post ideas to establish your business as the go-to expert.
Only compelling blog posts will get you the backlinks you need to rank higher on search, attract the right people onto your website, and into your sales funnel.
Do you think reverse image search is a good way to gain an advantage over your competitors?
While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines.
Additionally, many third-party applications require privacy policies to use their services. Examples of this include Google Analytics, Google Play, Apple App Store, and Google AdSense.
The last thing you want is to be taken to court by a website visitor over something as simple as a privacy policy.
So, how do you create a privacy policy?
Luckily, there are many online privacy policy generators you can use to help keep your site compliant.
In this post, we’ll show you how to find, use, and implement your privacy policy with a privacy policy generator.
What Is a Privacy Policy?
A privacy policy is a legal document telling website users if, how, and why you collect and store their personal information.
Personal information can be anything used to identify an individual, such as their name, date of birth, address, credit information, or online behaviors. The exact definition may vary between countries and laws, so be sure to research what requirements you need to meet before using a privacy policy generator.
A strong privacy policy should be informative and precise, without hidden clauses or confusing language. It should also include contact information in case your users need more information.
A privacy policy should include:
what information you collect from website visitors
how and when you’ll inform users if your privacy policy is updated
to whom you give access to the information collected (third party applications, newsletter services, analytics software, etc.)
Not only are privacy policies mandated in most countries, but they’re also a great way to build trust by keeping your marketing tactics transparent. Even if you’re not required to have one, it’s a good idea to do so anyway.
Regardless of whether you operate on a desktop, mobile app, or website, you need to have accurate and honest privacy policies in place to guide your users.
Here are the four most important reasons why your website needs a privacy policy.
1. Privacy Policies Are Often Required by Law
Many countries mandate privacy policies be available to help citizens understand their information rights.
In the U.S., the Gramm-Leach-Bliley Act mandates any businesses in the financial sector to provide honest statements about their collection and use of personal information.
Australia: Australia’s Privacy Act of 1988 requires any company operating in Australia to post a privacy policy on its website.
Ultimately, privacy is a concern across the globe, so adding a privacy policy to your website could build trust and help you communicate with a global audience.
2. Customers Expect Honesty and Transparency About Privacy
People care about their privacy and want to be in charge of their information. This is especially true online, where information is often collected and stored without a user’s knowledge.
Displaying a privacy policy on your website shows your customers you care about their privacy and aren’t doing anything sneaky.
It also shows you have procedures to handle their information properly, which can help them trust your business.
While it’s essential to have a clear, concise, and transparent privacy policy to build user trust, feel free to get a little creative with your website’s privacy policy, you can find interesting or interactive ways to display your information.
If you are using any of Google’s advertising features, such as Google Display Network Impression Reporting, Google Analytics Demographics, and Interest Reporting, or any services involving Google Analytics, you need a privacy policy.
If you use or plan to use any third-party services, check their privacy policy and disclosure requirements.
4. Privacy Policies Can Show Your Brand Personality
If in line with your brand, adding humor, personality, and wit to your privacy policy can showcase your brand’s personality and win the hearts of your customers.
Or this example from Major Tom, which uses a David Bowie quote to add some flair to their privacy policy.
The most important part of a privacy policy is the information you’re giving. Personality is a bonus if you can fit it in.
5 Best Privacy Policy Generators for Your Website
Now it’s time to dig into how you can create a privacy policy for your website.
Use a privacy policy generator like the ones listed below to create a clear and accurate privacy policy for your online presence.
1. FreePrivacyPolicy
FreePrivacyPolicy is an online privacy policy generator that helps you create a privacy policy online without the hassle of hiring a lawyer to write your legalese.
This free privacy policy generator can help you comply with CCPA, GDPR, CalOPPA, COPPA, Google Analytics, and more.
With this tool, you can also generate terms and conditions, cookie tracking policies, refund and return policies, disclaimers, and more.
Answer a few pre-generated questions, download your new privacy policy, and upload it to your site.
You can also update your policy later if your terms change.
This privacy policy generator is free with a 14-day Shopify trial, but you need to pay for a membership afterward.
Fill out a few fields on the Shopify website, and they’ll create a personalized privacy policy template you can customize later on.
You can also create a refund policy or terms of service policy with this same tool.
3. Privacy Policies
Privacy Policies is a free online privacy policy generator that can create privacy policies, EULAs, cookies policies, terms and conditions, and more.
Factors like your industry, operations, and platforms are considered to generate your privacy policy.
From there, you can modify, upload, and share your privacy policy with your website visitors.
4. Privacy Policy Online
Privacy Policy Online is a privacy policy generator tool that complies with international laws such as the CCPA, CalOPPA, and GDPR.
It also creates policies meeting leading advertising networks’ and third-party applications’ requirements.
Fill out a web form on the site, and Privacy Policy Online generates your new policy, ready for immediate upload.
With this tool, you can also generate terms and conditions as well as disclaimer notices.
5. Termly
Termly is a free online privacy policy generator to help you create a privacy policy for your website or mobile app.
It’s effective for GDPR, CCPA, CalOPPA, Google Analytics, AdSense, e-commerce laws, and more.
Termly also boasts automatic attorney updates, meaning whenever new legislation is approved, your current privacy policy will be amended and automatically updated.
You can create multiple policies for different platforms, helping to ensure you’re protected no matter where your services exist.
Privacy Policy Generator FAQs
Can I use a privacy policy generator?
Yes, privacy policy generators are a great way to create a compliant, legal document to let your website visitors know how you use and store their information.
How do I create a privacy policy?
You can either hire a lawyer to create a privacy policy or use a privacy policy generator online.
How can I create a privacy policy for free?
Many privacy policy generators offer free services. Check out our list of privacy policy generators above to find the right one for you.
Can I copy someone else’s privacy policy?
No. Terms of use and privacy policies are copyrighted documents. You need to create a unique privacy policy for your business.
Summary of Privacy Policy Generators
Creating a unique and tailored privacy policy can be daunting.
Hiring a lawyer, using legalese, and adhering to global marketing laws is no easy feat.
Luckily, privacy policy generators are available to help you create a privacy policy for your website or business.
A well-crafted privacy policy can also help you build trust with your customers and improve your brand integrity going forward.
What’s your favorite privacy policy generator?
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