Day: July 10, 2022

12 Essential Open Graph Meta Tags for Facebook and Twitter

Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers.

These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media.

With a ready audience of millions, sites like Facebook and Twitter are some of the best ways of getting the word out. However, if you want to optimize that outreach potential, there’s a super-easy way to do it: open graph tags (OPGs).

Not heard of the open graph protocol behind OPGs? Then let me explain what are they, why do they matter, and — most importantly — how do you use them?

What Is Open Graph and Why Was It Created?

Facebook introduced Open Graph in 2010 to promote integration between Facebook and other websites by allowing posts to become rich objects with the same functionality as other Facebook objects.

Put simply, it helps optimize Facebook posts by providing more control over how information travels from a third-party website to Facebook when a page is shared (or liked, etc.).

To make this possible, information is sent via Open Graph tags in the <head> part of the website’s code.

Other social media sites are also taking advantage of social meta tags. For instance, Twitter and Linkedin recognize Open Graph tags; Twitter has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, it uses OGP tags instead.

Neil Patel looking at the camera.

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Why Marketers Should Care About OGP Tags

OGP tags are vital for marketers because they help ensure that when a user shares a link to your content on social media, the correct information is automatically populated. This can help increase engagement and help potential customers learn more about your brand or product.

Additionally, marketers should care about OPG tags because social media sites are the primary drivers of most web traffic. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers.

Also, using OGP tags can help you track how your content is performing on social media, enabling you to adapt your sharing strategy.

However, most notably: open graph tags can have a massive impact on conversions and click-through rates by solving common issues.

For instance, have you ever shared a link on Facebook only to find the thumbnail was missing, or there was a different picture than you expected?

Knowing just a little about OGP tags can help you tackle these problems and improve your social media marketing.

There’s one thing they won’t do, though, and that’s influence your on-page SEO. However, the boost you can get from the extra reach on social media means it’s worth looking into.

Now, let’s look at the most essential OGP tags for Facebook and how to optimize them for better sharing.

Understanding Facebook OGP Tags

As explained in the intro, OGP tags are crucial because they allow you to control how your content appears when it’s shared on sites like Facebook. The open graph tags let you control the title, description, and image in the post; it’s a great way to ensure your content looks amazing when you share it.

In addition:

  • Adding OGP tags ensures that you use the correct image and description, which can help improve click-through rate, while enabling you to add specific details such as whether it’s a movie, book, or product.
  • Using OGP tags allows you to track how your content is performing on Facebook. When someone shares one of your articles on the site, the OG tags send traffic data back to Facebook. This data then lets you see which articles are getting the most engagement, and which need improvement.
  • Including OGP tags ensures you use the correct image and description when sharing your links on Facebook, which can help improve click-through rates.
  • Adding OGP tags is easy, and most content management systems have plugins or extensions to simplify the process.

Facebook has several open graph tag types. You can use OGP tags to specify things like the site’s name, the image used as the thumbnail on Facebook, and the description that will appear when someone shares your page.

In this section, I cover the different types, and then explain how to use them.

An image of the inside of a car with arrows pointing to different types of ogp tags.
An example of various OGP tags being used in a post from VentureBeat.

og:title

The og: title is how you define your content’s title. It serves a similar purpose as the traditional meta title tag in your code. In fact, if Facebook doesn’t find the og:title tag on your page, it uses the open graph tag title instead.

As Facebook explains, most content is shared as a URL. If you want control over the way your content looks on its site, you must add OGP tags.

In Facebook’s own words,

“Without these Open Graph tags, the Facebook Crawler uses internal heuristics to make a best guess about the title, description, and preview image for your content. Designate this info explicitly with Open Graph tags to ensure the highest quality posts on Facebook.”

To get the best from OGP, you also want to think about the way your text appears and its length.

Keep in mind that the text shown on a Facebook feed is bold and extremely eye-catching. It must be compelling, just like a good post title.

There is no limit on the number of characters, but it’s best to stay between 60 and 90. If your title is longer than 100 characters, Facebook will truncate it to only 88!

Example:

<meta property=”og:title” content=”Your eye-catching title here” />

og:url

When you share a link on Facebook, you can add Open Graph tags. These tags help Facebook display rich information about the link, such as an image, title, and description.

This is how you set the canonical URL for the page you are sharing. This means that you define one page to which all your shares go. It’s helpful if you have more than one URL for the same content (for example, using parameters). Important note: URL provided is not shown on the Facebook newsfeed, only the domain is visible.

Example:

<meta property=”og:url” content=”http://www.yourdomain.com” />

og:type

This is how you describe the kind of object you share: blog post, video, picture, or whatever. The list to choose from is long. Here are some examples:

Web-based:

  • website
  • article
  • blog

Entertainment:

  • book
  • game
  • movie
  • food

Place:

  • city
  • country

People:

  • actor
  • author
  • politician

Business:

  • company
  • hotel
  • restaurant

You can see the complete list of types here.

This tag is important if your page has a “Like” button and represents a real-life object (like a book or a movie). It determines if your content appears in a user’s interest section of her profile in the event they “Like” it.

In most cases, you will use the “website” value since what you are sharing is a link to a website. In fact, if you don’t define a type, Facebook will read it as “website” by default.

Example:

<meta property=”og:type” content=”website” />

og:description

This metadata descriptor is very similar to the meta description tag in HTML. This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook.

However, unlike a regular meta description tag, it won’t affect your SEO, but it’s still a good idea to make it compelling to get people to click on it.

Og: description tags don’t limit you to a character count, but it’s best to use around 200 letters. In some cases, depending on a link/title/domain, Facebook can display up to 300 characters, but I suggest treating anything above 200 as something extra.

Example:

<meta property=” og:description” content=” Your entertaining and descriptive copy here, if your meta description is good, use it.”/>

og:image

This is the most interesting OGP tag for many marketers because a picture always helps content stand out. This is how you ensure that Facebook shows a particular thumbnail when you share your page, and it can be beneficial for your conversion rates.

Make sure you set the og:image you choose, otherwise, Facebook shows something stupid like an unwanted ad banner scraped from the page or nothing. You definitely don’t want that!

Here’s a few more pointers:

  • It’s important to remember that if your page is static and you don’t use any sort of content management system (CMS) (like WordPress), you need to change the og:image manually for each of your pages.
  • If you control your website with a CMS and you install the relevant plugin, the og:image tags are assigned automatically for each page. Look for the list of plugins further down.
  • The most frequently recommended resolution for an OG image is 1200 pixels x 627 pixels (1.91/1 ratio). At this size, your thumbnail will be big and stand out from the crowd. Just don’t exceed the 5MB size limit.
An example Facebook post used to represent og:image tags.
An example of the og:image OGP tag with the image rendered at full size.

If you use an image that is smaller than 400 pixels x 209 pixels, it will render as a much smaller thumbnail. It’s nowhere nearly as eye-catching.

An example facebook post showcasing a smaller thumbnail image as an example of thumbnail size.
An example of the og:image OGP tag with the image rendered at a smaller size.

Keep in mind that the picture you use as an Open Graph image can be different from what you have on your page.

Why wouldn’t you leverage that opportunity to stand out even more?

For example, if your title is good, but the picture you are using is not very exciting (not an infographic or a good-looking person, etc.), consider using an image with a good line or two of copy instead (see example below).

One thing you need to remember if you do this: place your text, or the most significant part of it, in the middle of the image. This matters because Facebook trims the sides of thumbnails.

An example facebook post showing where to use text in thumbnails.
An example of putting text in the most effective part of a thumbnail.

Example:

<meta property=”og:image” content=”http://www.yourdomain.com/image-name.jpg” />

For an easy way to add OPGs, there’s an online generator.

Advanced Facebook Open Graph Tags

The Open Graph tags above are the ones you need to know. However, you can use other, more advanced tags to provide even more in-depth specifications.

For example

  • og:locale – defines the language; American English is the default
  • og:site_name – if the page (object) you are sharing is part of a larger network
  • og:audio or og:video – to add additional audio or video files to your object
  • fb:app_id – for linking to a Facebook application (e.g., FB Comments) with the object

Check Your OGP Tags

Once you’ve set up your open graph tags, you need to check they’re working okay. To do this, you can use the Sharing Debugger to see how the information displays when you share your website content on Facebook, Messenger, and other places. Also, the Batch Invalidator will let you refresh this information for multiple URLs at the same time.

To use it, simply enter the URL of the page you’re having problems with and click Debug.

Facebook’s debugging tool has two beneficial functionalities.

First, when you type in the link you want to check, it returns any errors and suggestions for OG tags, if there are any. You can also check what the og:image looks like, your description, and so on.

Second, it clears the Facebook cache. Imagine this: you post a link to Facebook, but then you see a mistake in the thumbnail, so you go back to your site and adjust the OGP tags, and you post it again on Facebook.

Probably, nothing will happen. The thumbnail will stay the same. This is because of the cache. The Facebook Sharing Debugger will refresh the cache on your links after any adjustments, so remember to use it each time.

A screenshot of the backend of facebook's debugging tool.
The Facebook Debugging Tool.

Open Graph Tags for Twitter: Twitter Cards

If you’re not familiar with Twitter’s cards, they allow you to attach media files and add extra information to your tweets. This can be useful for increasing the visibility of your tweets and providing additional context for users who click through.

Although they’re not the same thing, Twitter’s cards use the same open graph protocol and it looks similar to OGP tags. Implementing these tags makes it much easier to create Twitter cards without duplication issues.

Like Facebook’s Open Graph tags, Twitter Cards let you stand out from the crowd of tweets. In short, they allow you to generate some additional content from your 140-character tweet.

This doesn’t show up on people’s feeds automatically, but it adds a little “View summary” button below the tweet.

You can use open graph tags to specify your content’s title, description, and image, and to determine your page’s content type and the audience you want to reach.

A screenshot of a tweet with the "view summary" button highlighted.
An example of open graph tags for Twitter.

When you click it:

In example of the different tpyes of open graph tags for twitter and what they look like.
An example of how title, description, and image tags are used on Twitter.

The Twitter card is tempting to click and provides a handy summary of the shared page. However, surprisingly, not many sites take advantage of these tags, giving you a great opportunity to make your tweets stand out from other feeds.

Installing these cards isn’t difficult, and there’s a quick workaround, even if you’re not tech-savvy. Just install a WordPress plugin.

WordPress SEO by Yoast does the job perfectly well.

To activate Twitter cards in Yoast:

A screenshot of WordPress SEO by Yoast.
Showcasing how to activate Twitter cards in Yoast.
  • Log into WordPress
  • Go to your dashboard,
  • Choose the ‘SEO’ option from the list.
  • Click on SEO and choose social. Click.
  • Go to accounts and click on your Twitter username
  • Select the ‘Twitter’ tab by clicking
  • Scroll down to ‘Add Twitter Card Meta Data’
  • Click ‘enabled’
  • Finally, save any changes.

If the above method isn’t an option, ask your web developer and give them the ready-to-implement Twitter Card tags. Here’s how you’ll make them.

twitter: card

This required tag works in a similar way to og:type. It describes the type of content you are sharing. There are seven options: summary, photo, video, product, app, gallery, and “large version” summary.

Depending on the type of content you choose, the link at the bottom of your tweet changes. You can get “View summary” for summaries, “View photo” for photos, etc. If this tag is not set, Twitter reads your link as a “Summary” by default.

Example:

<meta name=”twitter:card” content=”summary” />

twitter:title

This basically does the same thing as its OG counterpart. You specify the title for your article that will show up in bold. It’s smart to avoid repeating the same text you have in your tweet. Make the most of the space provided and let the two pieces of copy play on each other to reinforce the message. Use up to 70 characters.

Example:

<meta name=”twitter:title” content=”Your title here” />

twitter:description

Use this tag to write a descriptive lead to the page you are sharing. As with Open Graph tags, don’t focus on keywords because they won’t matter for your SEO. Create compelling copy that nicely complements your tweet and the title. Twitter limits this part to 200 characters.

Example:

<meta name=”twitter:description” content=”Your 200-character description here” />

twitter:url

This sets the canonical URL for the content you are sharing. (For more information, review the description for the equivalent Facebook Open Graph tag above.)

Example:

<meta name=”twitter:url” content=”http://www.yourdomain.com” />

twitter:image

Yes, you guessed it. This is how you set the picture to go with your tweet. Twitter allows two options, a card with a smaller or a larger image.

You decide which one you want in the type tag. If you go for the large option, make sure it has a resolution of at least 280x150px and that the file size is not more than 1MB. You can consider using the same trick as the Facebook thumbnail: add some text to the image to boost the message.

Example:

<meta name=”twitter:image” content=”http://www.yourdomain.com /image-name.jpg” />

Request Approval from Twitter

Adding cards to your tweets is easy – all you need to do is include some extra code to the end of your tweet. The code tells Twitter which card type you want to use and how you wish the content to look.

There are several types of Twitter Cards, so you can choose the one that best suits your needs.

However, keep in mind that, before you can fully benefit from Twitter Cards, you need to request approval for your page from Twitter.

Fortunately, this only takes about 15 minutes and can be done easily using their Card Validator.

To get started,

  • Select the type of card you wish to use.
  • Add your meta tags
  • Check the URL with Twitter’s validator tool.
  • Test in the validator or get approval for your card, then tweet the URL to see your card displayed. https://developer.twitter.com/en/docs/twitter-for-websites/cards/overview/abouts-cards

Once you get approval, Card Validator serves the same purpose as the Facebook Sharing Debugger, allowing you to check your links before committing.

Twitter Card Plugins

Like with Facebook, plenty of plugins are available for implementing Twitter Cards. Here are a few:

How to Implement Open Graph Tags?

How do you implement OGP tags? Basically, they belong to the <head> part of your page’s HTML. If you don’t manage the code, you’ll need to ask your web developer for help. You can prepare the whole package yourself using the tips above to save their valuable time.

If you are using WordPress, just install one of the plugins that neatly implements the code for you. As I’ve explained, I like to use WordPress SEO by Yoast, but there are some other free tools you can use, including:

A screenshot of Yoast's social tab.
How to implement open graph tags through Yoast.

Here are other OG plugins/extensions/add-ons for:

Like Facebook. Twitter offers a tool to validate your OGP tags, Twitter Card Validator is a tool that allows you to test and preview how your tweets will appear when they are shared on other websites. To use the validator, enter the URL of the website on which you want to share your tweet and click “validate.”

The validator will show you a preview of how your tweet will appear on the website, and display the title, description, and image.

FAQs

What Is Open Graph, and why was it created?

Open Graph Protocol (OGP) is a set of tags used on websites to define the structure of a web page so that it can be more easily shared on social media platforms. OGP tags allow web admins to control how their content appears when it is shared on social media sites like Facebook and LinkedIn.

How do you find Open Graph tags?

You find open graph in the webpage’s <Head> section.

What is SEO OGP?

This is a type of metadata which Facebook introduced back in 2010. It allows semantic integration into Facebook’s HTML, allowing website owners to show Facebook how they would like Facebook to index their sites. https://www.oreilly.com/library/view/facebook-application-development/9780470768730/ch006-sec012.html

How do you check OGP tags?

There are free tools available to check your OGP Tags. Sites like Facebook also offer a validator so that you can check your tags for errors.

Conclusion

The final code for both Facebook and Twitter should look more-or-less like this:

A line of code showing what optimized Twitter and Facebook posts should look like.
Optimized code for both Facebook and Twitter posts.

It might seem a bit confusing, but luckily several tools make the process easier — you don’t need to know how to code.

There are three main types of Open Graph meta tags: og:title, og:image, and og:description, and taking the effort to implement them has distinct advantages, including better click-throughs and engagement, which can all lead to added conversions. The additional measures of adding Open graph also increase visibility.

However, despite these advantages, it’s surprising how few people optimize these tags. It’s worth doing because it helps you stand out and draw more clicks and views, and it can even help improve your SEO —all things that lead to more profit.

Have you implemented open graph meta tags? How has it impacted your site?

How to Boost Domain Authority: Checking and Improving This Key Site Metric

Domain authority (DA) is one of the most important factors in evaluating a website, and it’s a metric search engines use to determine a website’s quality and relevance.

To determine a site’s domain authority, the metric counts the number of links from high-quality websites to a particular domain.

When you understand your domain authority, you see how your site compares with competitors. The higher a site’s authority is, the more visible you are, which can factor into SEO. Of course, that extra visibility has advantages. Most notably, your site’s ranking on the first page, searchers are more likely to find you, leading to increased awareness and conversions.

  • Let’s dive into this metric and some tips for picking the perfect domain authority score checker for your business.

What is Domain Authority?

Domain authority (DA) is the number of relevant backlinks to your site that come from other reputable sites. The relevance of those backlinks also contributes to your domain authority score.

SEO company Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs).

It estimates a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”

Perhaps you’re wondering what domain authority means for your website? Well, have you ever noticed how some brands look authoritative without trying? This is because the keywords that naturally exist on their websites carry some weight.

For example, movie site IMDb has a high DA because relevant keywords are naturally integrated throughout the site. Secondary related keywords are also prevalent.

Simply put, when you know which terms give your site authority, you can optimize your site better.

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However, it’s not just about keywords. The better your backlinks are, the better your chances of increasing your DA.

It’s a logarithmic scale that determines your ultimate domain authority score. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.

Why Should I Care About Domain Authority?

Although Google doesn’t use domain authority in its rankings, there are still some great reasons to work on this area. For example, a high domain authority score:

  • means that your website is likely to rank well in the SERPs. This can result in more clicks and leads for your business.
  • indicates your website is authoritative and trustworthy. This can help you attract more customers and generate more sales.
  • means that Google and other search engines are more likely to index your site more frequently.

Research also backs up the benefits of a high DA. For example, a study by Ahrefs found a correlation between domain authority and SERP ranking.

According to the results of this study, domain authority may be a useful metric to estimate how much organic traffic you may receive from Google.

What does this survey mean for website owners?

It means you should think about improving your domain authority strategy if you want to grow your SEO rankings. Nonetheless, remember that developing authority takes time, so don’t worry if you don’t see results right away.

What is a Good Domain Authority Score?

Domain authority scores range from one to 100. When you have a greater domain authority score, it’s more likely you’ll see increases in web traffic and SERP rankings.

When you debut a new website, its domain authority is one. Moz points out that sites with many external links are usually higher when it comes to DA, while small business sites and those with fewer inbound links generally have a lower DA score.

A strong gauge for your site is to measure it against other comparable or similar sites. Remember, though, your domain authority can fluctuate over time, and with so many moving parts, identifying the reasons behind these changes can be challenging.

Moz highlights several factors that can influence your score.

  • The Moz index hasn’t seen your link profile growth yet.
  • Higher-authority sites experience massive growth in link numbers, which may skew the scaling process. This kind of fluctuation may more significantly impact domain authorities on the lower end.
  • You may also have earned links from sites that don’t contribute to ranking on Google. If Moz crawls a different amount of link domains than it did last time it went through your site, results may be affected.

How Can You Raise Your Domain Authority Score?

There are several things you can do to improve your website’s DA score.

  • Conduct a link audit: This process involves making sure that links to your website are valid and don’t include black-hat SEO tactics. Try Ubersuggest to get insight into your domain score, the current number of backlinks, and referring domains.
  • Backlinks, which are links from other websites to yours, affect SEO rankings—though not all backlinks are equal.
  • Build an audience: you can do this by publishing high-quality content relevant to your target audience, participating in industry forums and blog commenting, and guest posting on other websites.
  • Optimize your website: make sure your website is optimized for search engine visibility. Use keyword-rich titles and descriptions for your pages, and include keywords in your URLs. Add social media buttons to your website so that visitors can share your content with their friends and followers.
  • Use a tool: Our free backlink tool, Backlinks, gets you started. Among other things, it shows you which sites are linking to your competitors rather than to you and its various filters make it easy to assess which opportunities are best suited to your needs.
  • Get help from a professional: Finally, if you want to take more aggressive steps to improve your Domain Authority score, you can invest in SEO services or hire an SEO expert to help you out.

It’s also beneficial to search for local directories or “best-of” lists, like Google My Business, as these all help to build authority.

How Do You Check Your Domain Authority?

There are several link authority tools out there. How do you know which one is right for you? Here are a few tips:

  • Look at the tool’s features. Is it something that will help you achieve your goals?
  • Read round-up review posts to see the features and pricing at a glance, and narrow down your choices.
  • Is the tool user-friendly and does it integrate with other apps/tools you use?

Here’s a selection of tools for getting started with your search: SEO Review Tools has a basic domain authority checker and it gives you a social media score relating to how active your social profiles are and how many shares your content receives.

The tool bases authority on backlink quantity and quality, and measures other metrics like website age and social media score. Finally, SEO Review Tools measures page authority. This metric is like Domain Authority, except it looks at a specific page rather than entire sites. Page authority also uses a one-to-100 logarithmic scale.

For testing several sites at once, Linkgraph’s Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.

Semrush has an extensive list of tools as well, including a backlinks checker, SERPtracker, and social media marketing.

Then there’s Moz, which has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks.

For example, when you search for the domain authority of neilpatel.com on Moz, it shows it’s 90, and there are 106,400 linking domains (i.e., backlinks). There are also over 229,000 keywords for which the site ranks, and the spam score is 1%.

The tool then breaks down the site’s most important pages according to page authority and other top-linking domains. You can also find:

  • top-ranking keywords
  • keywords by estimated clicks
  • top featured snippets
  • branded keywords
  • and more.

You can then take the competing domains and plug them into a bulk checker like the ones noted above, and see a breakdown of competitors using your keywords.

Of course, you can also find some of this information using Ubersuggest as well.

How Do You Integrate Your Domain Authority into Your SEO Strategy?

Once you know your domain authority score and the factors influencing it, what should you do next?

  • Start with backlinks. You want to give other sites a reason to link to yours. If you specialize in something unique or offer a new option for a product or service, that could be a great start. Work to provide better information on your niche than your competitors do.
  • It may also be wise to collaborate with small businesses with whom you could forge mutually beneficial partnerships.
  • Reach out to companies with whom you already have relationships, too. See if there are ways you can support each other’s online presence. Swapping testimonials is just one of the many tactics you could employ.
  • You should also explore your existing content for opportunities to add links. For example, if you mention a coffee shop, link to their website. If they’re monitoring their web traffic, they’ll see you linked to them and may feel inclined to return the favor.
  • Of course, you want to make sure all the backlinks you receive are of high quality. It’s better to have a few quality backlinks than a ton of ineffective ones.
  • Guest posting on other sites may also help get your name and site out there. However, some sites are better suited for this than others. When assessing which blogs to guest for, check if their links are “follow” or “nofollow.” This may impact how much value the link has, though all links will help users get to your website, so also think of links as a branding and referral traffic tool as well.

You should also look at their DA and PA for target pages, how long their posts are, and who their audience is. If their goals aren’t similar to yours, guest posting may not be worth the time.

This aspect of growing your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites—so, if you don’t, consider starting something like this.

The more content you create regularly, the more likely you are to rank.

FAQs

What is domain authority?

Domain authority is a metric created by Moz to determine how reputable and authoritative a domain is. It takes a lot of factors into account, including backlinks, traffic, and more.

Why is my domain authority so low?

A low domain authority can stem from a number of reasons. One possibility is that your site has not been around for very long, and therefore does not have as much history or as many links as more established websites. Another possibility is that your site’s content is not relevant to your target audience. If you are trying to rank for a keyword that has no relevance to your business, you may have difficulty achieving a high domain authority.

How long does it take to increase domain authority?

How long it will take to increase your domain authority depends on a number of factors, including the competitiveness of your industry, the quality of your website, and its content. However, if you put in the hard work, you could see significant improvements in your domain authority within six months to a year.

What is website authority?

Website authority is simply another name for domain authority, the metric Moz developed that predicts how well a website will rank in SERPs.

How to increase domain authority fast?

More backlinks and better traffic can help increase domain authority. It’s important to focus on being a great resource for users.
There are a few things you can do to increase your website’s domain authority quickly. First, make sure your website is well-optimized for search engines. Second, build high-quality backlinks from reputable websites. And finally, continue to produce great content that people will want to share.

How do I check my domain authority?

Go to Moz’s domain authority checker tool to determine the number of your current domain authority.

How often should I check my domain authority?

Usually, once a month is a good cadence to check your domain authority.

Conclusion

Domain authority may seem complicated at first. Many factors contribute to your ranking, and analyzing them all may seem daunting.

Nevertheless, once you get the hang of DA, it’s worth monitoring and optimizing for it.

Adding this to your SEO toolbox may allow you to have a more comprehensive understanding of your overall digital presence and website health.

Have you had success in improving your domain authority? Tell us in the comments.

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Mark Stein, who has a new solo album, “There’s a Light,” spoke about his encounters with Tommy Bolin, Alice Cooper, Janis Joplin, Led Zeppelin and others.

Pregnant mother in Texas sparks legal debate in claiming unborn child should allow HOV travel in post-Roe era

A pregnant woman in Texas is contesting an HOV lane citation she received last month as she claims her unborn child should as a unique person after a majority of the U.S. Supreme Court overturned Roe v. Wade.