The new Prime Minister makes the U.K. more vulnerable on energy.
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Video marketing is the go-to method for most companies, and I’ve got the stats to prove it.
According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy.
However, posting videos only gets you so far. Once you’ve created your content, you want the maximum number of people to see it.
What’s the answer? Video schema.
Now you know what I’m talking about; let’s get to it.
Video schema markup is a code you can add to your website. This code tells search engines how you have structured your video and helps the likes of Google to understand what it’s about.
The code appears as rich snippets in the SERPs and displays a video thumbnail/preview, along with other info, such as a title, description, date uploaded, length, etc.
Here’s an example:
The major search engines like Google, Bing, and Yahoo! all support video schema, and it comes in different types, including:
OK, so Google doesn’t consider video schema as a ranking factor, and Google’s John Mueller has previously confirmed this.
Nevertheless, video schema markup does affect your SEO indirectly.
Providing video schema helps Google and the other search engines identify content that meets searcher intent and queries. This increases the chances of your content appearing in the rich results in SERPs.
Increased visibility often means more visitors and conversions; the more relevant your content is, the happier your visitors are.
Ultimately, this leads to an improved search engine position, boosting your SEO efforts. Some marketers report an increase in visibility of up to five percent when adding video schema.
For the technophobes out there, adding video schema markup might seem daunting, but it’s not as difficult as it sounds.
Hold on while I talk you through it step by step.
Before you start, check if your chosen page supports rich results. Google has a free tool you can use.
Just enter your URL or HTML, and click ‘Test Url.’ You’ll then get a message saying it’s checking the URL.
Once the test is complete, you should see something like this:
If you’re testing for mobile, use the ‘Googlebot smartphone’ option. The tool also checks for schema validation errors.
If you want to add video schema manually:
You can also automate your video schema markup with plug-ins. Available tools include:
For YouTube rich snippets, there’s the free videoschema.com tool. Just enter your URL and hit ‘generate’:
Then, click ‘validate markup’ to go to Google’s validation tool. Google suggests using its rich schema validation tool before accessing Schema.org to verify your code. Enter the URL and click the green ‘run test’ button to use it.
As you build your schema markup strategy and evaluate your site content, keep these best practices in mind:
Google offers the following guidance:
Video schema is a type of structured data that you can add to a website to help search engines better understand the content on the page. It provides information about videos, including the title, description, thumbnail image, and duration, which the web crawlers then use to generate results from online searches.
Technically, you can decide where you want the video schema markup to appear on your website, but there is a preferred method. Schema should ideally be loaded in before closing the </head> element. If there are other page-critical scripts in the <head> tag, those should be loaded first. Then, the schema can be loaded in last before closing out the <head> tag.
Videos are unstructured data, meaning it is information that doesn’t have a predefined structure or format. In contrast, structured data has a predefined structure and comes in a standardized format. An example would be an e-mail or an Excel database.
Video schema markup is an important tool for improving your video visibility. Including key information about your video content in your website coding can help search engines deliver relevant content to searchers and improve your chances of appearing in rich snippets.
This extra visibility can reward you with fresh leads and increased reach and potentially assist your Google ranking by getting relevant content in front of searchers.
Including schema markup is easy, and you can use automation tools to install schema at a click.
To get the most from video schema, use other techniques like video SEO to further optimize your marketing efforts.
Do you use video schema? How does it help your marketing?
The post Video Schema Markup: Improve Your Video Visibility appeared first on #1 SEO FOR SMALL BUSINESSES.
The post Video Schema Markup: Improve Your Video Visibility appeared first on Buy It At A Bargain – Deals And Reviews.
From keywords to building backlinks and analyzing your competitors, there are many things you can work on to increase your website ranking. However, there might be one area you’re overlooking. Any idea what I’m talking about yet?
It’s the influence your web hosting has on SEO.
Whether you realize it or not, the web host you choose can make all the difference between getting your website ranking higher or being pretty much invisible online.
When you think about it, it’s obvious why.
The web host you go with impacts several areas of your website, including uptime and loading speeds.
If you are researching how to host a website, here are 7 things to look out for to help meet your SEO needs.
Your chosen web host plays a significant role in putting your website on the map and keeping it visible, and therefore, you need to pick your web host carefully.
Before I go too much further, let’s just see what Google says about how search works. It considers five factors:
As we’re talking about SEO and web hosting, I’ll focus on usability. For ranking, Google looks at:
Basically, the more accessible your content is, the more likely it is to rank better.
Google also considers page experience signals, like whether your site uses HTTPS.
Your webhost influences all of the above, which is why you need to choose carefully.
When it comes to web hosting and SEO, you should expect a few things from your provider as standard, such as uptime reliability and efficient loading times. However, as detailed in the next section, there are other features to look out for:
For businesses, a few minutes of downtime can cost thousands of dollars in lost productivity. For your visitors, it’s frustrating if they can’t access your website or if it keeps crashing. However, downtime is equally damaging to your reputation among search engines.
The likes of Google regularly visit websites, and if your website is down a lot, your site gains a reputation for unreliability.
While no web host can guarantee to keep your site online 100 percent of the time, most hosts now provide 99.9 percent uptime. According to Search Engine Journal, 99 percent uptime equals approximately 1.44 minutes of downtime daily, or 8.8 hours a year. Pretty good, huh?
Ever heard the saying ‘speed is of the essence’? Your visitors agree with this, which is why you don’t want to keep them hanging around.
A slow website causes users to leave, increasing your bounce rate significantly, as the stat from Google’s research shows.
However, despite the importance of fast loading times, too many websites fail to make the grade.
According to research by Littledata, the average time it takes for a mobile page fully loads is 4.6 seconds. On the face of it, that sound pretty swift, but it won’t put you among the best-performing sites.
What should you be aiming for?
Littledata says if you want your site among the top twenty percent, then your loading time should be within 3.2 seconds. To appear in the top ten percent, your site should reach a full mobile page load within 2.6 seconds.
Not sure about your current speed? Here are some tools to check:
That’s your speed covered, now let’s move on to the importance of customer service.
When choosing web hosting for SEO, there are some key areas of customer service to think about:
Would you buy from a site you don’t trust? I doubt it. It’s also unlikely that you’d share your sensitive information if the site didn’t have an HTTPS certificate, but It’s not just about consumer trust.
Back in 2014, Google first named HTTPS as a ranking factor. As Google’s Search Advocate, John Mu, explains on Twitter, it’s only a lightweight ranking factor, and the lack of an HTTPS won’t stop your site from getting indexed.
However, as Mu explains, HTTPS is great for users, and Google’s research shows a considerable rise in web users relying on HTTPS. Here are some of the key stats:
While you can install an SSL certificate yourself, the easiest way is to find a web host that provides a free or affordable certificate.
Some of the sites offering free SSL certificates include
That’s HTTPS covered. What about server location and its impact on your SEO and web hosting?
Does server location affect loading times? Absolutely.
In a YouTube clip, former Google Search Quality expert Matt Cutts said: ‘We try to return the most relevant results to each user in each country. And server location in terms of IP address is a factor in that’.
For example, if your server is in the United States, but most of your customers are in the United Kingdom, data transfer times are likely to be considerably delayed. However, changing the server location to the UK is likely to reduce response times and improve website loading speed.
The reason for this? Well, it comes down to two things: network latency or ‘ping’ (the time it takes for information to travel from one point in a network to another) and time to the first byte (the interval between the request being sent to the server and the browser receiving the first byte).
The server location also affects your bounce rate and legal compliance (you need to store any data per local laws)
To help find the best server locations for your site, follow these three tips:
3. Check your Time For First Byte with a tool such as GeekFlare:
For both tests, the lower the number, the better.
If you notice delays, it may be worth looking around for the best cheap web hosting and transferring your website to another provider.
Shared hosting is a popular option for small businesses, as it offers an affordable way to start a website, but it has some downsides.
The biggest issue for users can be website performance. As shared hosts typically have many users sharing the same server, performance can suffer compared to dedicated servers. This can result in slower page load times and decreased Site Speed Index scores (a page loading score metric).
Further, if you need to make any major changes or updates to your website, like adding new features or redesigning your entire site, then the customization options may be limited.
You may also find that your performance dips the more your traffic grows.
That said, shared hosting has plenty of positives, such as its ease of use and scalability,
A content management system (CMS) is a software application or set of related programs used to create and manage digital content efficiently.
It aids your web hosting SEO by enabling content optimization and its integrated SEO plug-ins.
According to Zippia, there are over 80 CMS options to choose from, and 64.9 percent opt for WordPress.
The sheer number of available systems can make it difficult to choose, so look for the following three features to narrow down your options:
1. Ease of use: A CMS should be easy to use, even for beginners, and have a user-friendly interface and simple, straightforward controls.
2. Flexibility: Find a flexible CMS to accommodate your website’s specific needs. It should allow you to add or remove content easily, change layouts, and more.
3. Compatibility: Ensure the CMS is compatible with popular web browsers and devices. It should also work well with other software and plugins you may want to use
It depends on which host you’re using. If SEO isn’t already built-in, you can often add plug-ins to your CMS for optimization
It depends on the host. Some are better than others but remember, you get what you pay for, and web hosting costs shouldn’t be your only consideration. Free hosting sites may lack quality, advanced features, and built-in SEO.
Yes. The closer the server location is to your visitors, the quicker the speed.
Wix has some great SEO features, including a Google Search and Google Analytics integration, as well as a single template for SEO on multiple pages.
Additionally, Wix has an SEO Wiz. This is a step-by-step checklist that you’ll find on your site’s dashboard under ‘marketing home’. The checklist helps you to connect and verify your site with Google, enables efficient site indexing, and gives you SEO tips for improved visibility.
Hostinger, Bluehost, and SiteGround all score well among reviewers for SEO web hosting, but it all depends on what features you’re looking for.
You will most likely have a long-term relationship with the hosting service you choose, so you want to pick the right one.
With so many web hosts to choose from, finding the perfect host is often time consuming, and you might not always get it right the first time.
To simplify things, when looking for a provider for your SEO web hosting, ensure it offers uptime reliability, speed, and security.
Also, don’t overlook server location and the impact it can have on your SEO, and test customer service first by making a few queries.
What tips do you have for SEO and web hosting?
ML scientist/engineer open to a wide range of projects. Primary focus has recently been in computer vision, specifically in applied research and engineering real-time inference systems for on-prem deployments in the healthcare industry. Past projects include a diverse set of machine learning and statistical projects with a PhD in statistical inference applied to problems in astrophysics.
Location: NYC
Remote: yes
Willing to relocate: yes
Technologies: python ML stack (numpy, scipy, sklearn, etc.); deep learning frameworks (especially pytorch); and a host of tools for MLOps like docker, ansible, kubernetes, flask, kafka, rabbitmq; experience working with C and dabbling in lower level and numerical stuff, especially in julia
Résumé/CV: https://kilianbreathnach.github.io/resume/Walsh_Kilian.pdf
Email: kiliantics@gmail.com
Red Bull team principal Christian Horner believes his team is owed an apology for the way it was treated following its breach of last year’s budget cap, but said it “begrudgingly” accepts its penalty. The post Horner: Red Bull won't apologise for budget cap breach appeared first on Buy It At A Bargain – Deals … Continue reading Horner: Red Bull won't apologise for budget cap breach
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California state Sen. Scott Wiener, a Democrat, said that he remembers Paul Pelosi’s alleged attacker from nudist protests in 2013 relating to the implementation of a San Francisco ban on public nudity.
David DePape, 42, is accused of attacking Paul Pelosi, the husband of House Speaker Nancy Pelosi, in their San Francisco home early on Friday morning.
San Francisco Police Chief William Scott said DePape is being charged with attempted homicide, assault with a deadly weapon, elder abuse, burglary and other felony charges in relation to the attack, which took place after 2 a.m.
Police were responding to a wellbeing check when officers found DePape and Paul Pelosi struggling with a hammer, according to Scott, adding that the officers saw DePape take the hammer away from Paul Pelosi, who then “violently assaulted” him.
According to a law enforcement source, the suspect was shouting, “Where is Nancy, where is Nancy?”
Wiener, a California state senator in the San Francisco area, told Fox News Digital that he remembers DePape from pro-nudist protests in 2013.
“[DePape] looked very familiar to me from when we were dealing with public nudity issues in 2012/2013,” Wiener said.
The protests came after Wiener sponsored legislation banning public nudity in 2012, according to ABC7.
Weiner said that DePape was associated with Gypsy Taub, who is a nudist activist in Berkeley.
“[DePape] was associated with this woman by the name of Gypsy Taub, who was like this very creepy person who, in addition to her activism around public nudity, she was a 9/11 denier,” Weiner said. “She was the ringleader, and she was extremely aggressive and creepy. … And I think he was one of the people in her work.”
PAUL PELOSI SAN FRANCISCO ATTACK: WHAT TO KNOW ABOUT VIOLENT HOME INVASION
The California state senator said that Taub and DePape weren’t considered “regular” nudist activists, but “they were more aggressive” and “they were creepy.”
“I just want to, you know, be very clear, that they were in a different category than the regular [nudist activists],” Wiener said.
DePape was tackled by police officers, who then took him into custody. Police are investigating a possible motive for the attack.
Drew Hammill, spokesman for Speaker Nancy Pelosi, said in a statement on Friday afternoon that Paul Pelosi is expected to make a full recovery after undergoing surgery to repair a skull fracture as well as other injuries.
“Earlier this morning, Paul Pelosi was attacked at home by an assailant who acted with force, and threatened his life while demanding to see the Speaker,” Hammill said. “Mr. Pelosi was admitted to Zuckerberg San Francisco General Hospital where he underwent successful surgery to repair a skull fracture and serious injuries to his right arm and hands. His doctors expect a full recovery.”
Video marketing is the go-to method for most companies, and I’ve got the stats to prove it.
According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy.
However, posting videos only gets you so far. Once you’ve created your content, you want the maximum number of people to see it.
What’s the answer? Video schema.
Now you know what I’m talking about; let’s get to it.
Video schema markup is a code you can add to your website. This code tells search engines how you have structured your video and helps the likes of Google to understand what it’s about.
The code appears as rich snippets in the SERPs and displays a video thumbnail/preview, along with other info, such as a title, description, date uploaded, length, etc.
Here’s an example:
The major search engines like Google, Bing, and Yahoo! all support video schema, and it comes in different types, including:
OK, so Google doesn’t consider video schema as a ranking factor, and Google’s John Mueller has previously confirmed this.
Nevertheless, video schema markup does affect your SEO indirectly.
Providing video schema helps Google and the other search engines identify content that meets searcher intent and queries. This increases the chances of your content appearing in the rich results in SERPs.
Increased visibility often means more visitors and conversions; the more relevant your content is, the happier your visitors are.
Ultimately, this leads to an improved search engine position, boosting your SEO efforts. Some marketers report an increase in visibility of up to five percent when adding video schema.
For the technophobes out there, adding video schema markup might seem daunting, but it’s not as difficult as it sounds.
Hold on while I talk you through it step by step.
Before you start, check if your chosen page supports rich results. Google has a free tool you can use.
Just enter your URL or HTML, and click ‘Test Url.’ You’ll then get a message saying it’s checking the URL.
Once the test is complete, you should see something like this:
If you’re testing for mobile, use the ‘Googlebot smartphone’ option. The tool also checks for schema validation errors.
If you want to add video schema manually:
You can also automate your video schema markup with plug-ins. Available tools include:
For YouTube rich snippets, there’s the free videoschema.com tool. Just enter your URL and hit ‘generate’:
Then, click ‘validate markup’ to go to Google’s validation tool. Google suggests using its rich schema validation tool before accessing Schema.org to verify your code. Enter the URL and click the green ‘run test’ button to use it.
As you build your schema markup strategy and evaluate your site content, keep these best practices in mind:
Google offers the following guidance:
Video schema is a type of structured data that you can add to a website to help search engines better understand the content on the page. It provides information about videos, including the title, description, thumbnail image, and duration, which the web crawlers then use to generate results from online searches.
Technically, you can decide where you want the video schema markup to appear on your website, but there is a preferred method. Schema should ideally be loaded in before closing the </head> element. If there are other page-critical scripts in the <head> tag, those should be loaded first. Then, the schema can be loaded in last before closing out the <head> tag.
Videos are unstructured data, meaning it is information that doesn’t have a predefined structure or format. In contrast, structured data has a predefined structure and comes in a standardized format. An example would be an e-mail or an Excel database.
Video schema markup is an important tool for improving your video visibility. Including key information about your video content in your website coding can help search engines deliver relevant content to searchers and improve your chances of appearing in rich snippets.
This extra visibility can reward you with fresh leads and increased reach and potentially assist your Google ranking by getting relevant content in front of searchers.
Including schema markup is easy, and you can use automation tools to install schema at a click.
To get the most from video schema, use other techniques like video SEO to further optimize your marketing efforts.
Do you use video schema? How does it help your marketing?
The Mexican Grand Prix will stay on the Formula One schedule until 2025 after securing a new contract extension.
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