Tag: Better

Mr. Monopoly would be a better Fed chairman

According to the Bureau of Labor Statistics, the consumer price index (CPI) has risen 16% under President Biden. The CPI rose 3.2% in the year ending in July, an acceleration from the 3% reading in June. 

Such rapid devaluation of the currency has some people referring to the dollar as “Monopoly money,” but it turns out that’s unfair to the eponymous board game.

In fact, if the nation had begun using Monopoly money in 1935, when the game first went on sale, inflation over the last 88 years would have been substantially lower because the supply of Monopoly money has grown much less than that of Federal Reserve notes.

That is an amazing fact considering that the only board games with higher lifetime sales are chess and checkers, and they had head starts of hundreds and thousands of years, respectively.

WHOLESALE INFLATION ACCELERATES IN JULY FOR FIRST TIME IN 13 MONTHS

Approximately 1.8 million Monopoly games were sold in the first year of its release, beginning in 1935, with each game containing $20,580. The initial money supply of Monopoly money was about $37 billion.

Amazingly, that is almost exactly the same as the M2 money supply in 1935 of $39 billion, as calculated by Milton Friedman and Anna Schwartz.

Since Monopoly’s introduction, about 300 million games have been sold, including its many variants. Today’s Monopoly money supply of $6,174 billion is 16,586% higher than it was in 1935. If that seems like an astronomical increase, consider what M2 has done over that same time.

Data from the Board of Governors of the Federal Reserve System show the money supply rose to $21,577 billion in 2022, which is 55,226% higher than it was in 1935. The supply of Federal Reserve notes has grown more than three times faster than the supply of Monopoly money.

This actually overstates the amount of Monopoly money in existence because many games have been thrown away over the last 88 years, but even this inflated figure still proves that Monopoly money’s growth has been more in line with growth in the real economy than M2 has.

JOB GROWTH CONTINUES TO DECLINE AS FED EYES ANOTHER RATE HIKE

Real gross domestic product (GDP), measured in 2012 dollars, was $986.905 billion in 1935. In 2022, it was $20,014.128, an increase of 1,928%. Over that same time, Monopoly money grew about nine times faster than real GDP, while M2 grew about 29 times faster.

And this is not the result of some bygone era; the Federal Reserve’s mismanagement of the money supply continues to this day. For example, in 2020, Monopoly saw a huge increase in sales because of lockdowns, selling 9.15 million games, increasing the supply of Monopoly money by $188 billion. Conversely, M2 increased by $2,818 billion, almost 15 times the increase in Monopoly money.

Put more whimsically, the mustachioed character in the middle of the Monopoly board, named “Rich Uncle Pennybags,” has done a better job managing his currency than the collective chairs of the Federal Reserve Board of Governors for nearly nine decades. The reason why lies in the political constraints faced by Federal Reserve Chair Jerome Powell and his predecessors.

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There is tremendous pressure for the Federal Reserve to finance massive budget deficits like we have seen for the last three years. When they do so, the government’s spending, borrowing and creating too much money causes inflation. 

People often use the term “Monopoly money” as a pejorative. It turns out the resulting devaluation of the Federal Reserve note has been worse than if the nation had used Monopoly money instead. That’s quite an indictment of Bidenomics.

Be well: Floss your teeth daily for better heart health

Less plaque, fewer cavities and healthier gums may be the more obvious benefits of flossing your teeth — but did you know it could also lower your risk of heart disease?

“There are a lot of studies that have talked about — at least for periodontal disease — the connection between gum disease and heart health,” said Sasha Ross, DMD, a periodontist for Cleveland Clinic. 

Gum disease can cause high blood pressure and lead to inflammation and bacteria in the heart, research has shown, according to the Cleveland Clinic.

DENTISTS REVEAL WHY YOU SHOULDN’T BRUSH YOUR TEETH IN THE SHOWER

“There’s really a very strong association between the two, where patients who have periodontal disease are at a much greater risk for having heart disease, stroke or other issues like that,” Dr. Ross also told Fox News Digital.

Some 43% of adults 30 and older have some type of gum disease, according to statistics from the Centers for Disease Control and Prevention (CDC).

For adults 65 and older, that number rises to 70%.

Some people are more susceptible to complications even if they brush and floss every day, while others can do the bare minimum but have no issues at all, Dr. Ross pointed out. 

DENTISTS WARN OF DANGEROUS DIY DENTAL HACKS GOING VIRAL ON TIKTOK

Those who have heart valve disease are at a higher risk, according to Dr. Marietta Ambrose, assistant professor of clinical medicine at the University of Pennsylvania’s Perelman School of Medicine.

“The bacteria that live in your mouth when you have gum disease can cross into your bloodstream, enter the heart and directly infect the vulnerable heart valves,” she said in a 2022 article on Penn Medicine’s website. 

“That’s especially concerning in our patients who have artificial heart valves.”

People should brush their teeth at least twice a day and floss once a day, either before or after brushing, says the American Dental Association (ADA).

Some signs of flossing negligence include bleeding or swollen gums, plaque buildup, cavities, loose teeth, bad breath and gum recession, Dr. Ross said.

“I think a lot of people are never taught how to properly floss and what kind of floss to use, so at one of these visits we can work with you and show you how to do it,” she said. 

“Then just make it part of your daily routine. I say it’s really good to floss once a day, ideally at night before you go to bed.”

For those who are unsure about the proper way to floss, Dr. Ross recommends using a water pick or special brushes designed to clean between the teeth.

For best results, here are specific flossing instructions, as shared by Healthline.

Break off around 18 to 24 inches of floss. 

Wrap it around both middle fingers and hold the floss taut.

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Glide the floss up and down between each tooth. 

Avoid pulling the floss up into the gums, as this can cause bruising or injury.

As the floss reaches the gums, curve it slightly to allow it to clean the space between the gums and the tooth.

For each tooth, use a new, clean section of floss.

In addition to regular brushing and flossing, visit a dentist regularly and limit sugary foods and drinks to protect dental health, the ADA recommends.

To read more pieces in Fox News Digital’s “Be Well” series, click here.

Thousands of junior doctors go on strike across England to demand better pay

Tens of thousands of junior doctors went on strike across England on Monday to demand better pay, kicking off three days of widespread disruption at the U.K.’s state-funded hospitals and health clinics. Junior doctors — who are qualified but in the earlier years of their career — make up 45% of all doctors in the … Continue reading Thousands of junior doctors go on strike across England to demand better pay

SEAN HANNITY: Are you better off now than 21 months ago?

Sean Hannity discussed the damage the Biden administration has done to the country and asked Americans to ask themselves if they have been better off under Biden’s leadership on “Hannity.“ SEAN HANNITY: HAVING DEMOCRATS IN CHARGE OF EVERYTHING HAS BEEN AN ‘UNMITIGATED DISASTER’ SEAN HANNITY: This brings us to the most important question every American … Continue reading SEAN HANNITY: Are you better off now than 21 months ago?

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients

Your digital marketing agency can only perform as well as its suite of tools allows.

If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites.

That’s where Ubersuggest comes in.

As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its users. You can then use these reports to advise your clients and make optimizations.

In this post, we’ll explore why agencies love Ubersuggest and take an in-depth look at the various uses for its reports and tools.

Why Agencies Love Ubersuggest For Client SEO Reporting

Ubersuggest is an SEO and website auditing tool that offers both free and paid plans to individuals and agencies alike. Its popularity has grown in recent years, now boasting over 50,000 users!

When it comes to digital marketing agencies, Ubersuggest is an invaluable tool for evaluating client websites. It offers a suite of reports and tools including keyword research and analysis, technical SEO, and even site speed.

Its breadth of reports makes it a great tool for agencies when first evaluating a client’s website. However, don’t be fooled by the variety of reports. These reports also offer significant depth that enables agencies to really dig into the data so they can offer invaluable insights to their clients.

8 Ways Agencies Use Ubersuggest

While we can discuss Ubersuggest’s various reports and tools, it’s most helpful to understand agency use cases. Below are eight ways agencies use Ubersuggest for their marketing clientele.

1. They Create Multiple Projects Per Account

Agency analysts are constantly juggling a handful of client SEO projects at a time. With Ubersuggest, your agency can create one project per client per account. This means you can manage up to 15 clients at one time within your agency account.

To create a new project is simple:

  1. In the Dashboard section of the tool, click on “New Project” in the top right.
  2. Enter a domain and website name.
  3. Select the language/country for tracking purposes.
  4. Add keywords to rank tracking either by manually entering them, copying and pasting, or uploading a CSV file.
  5. Type in your client’s top competitors or choose from the pre-populated list.
  6. Choose your tracking preferences and decide how much hands-on help you’d like from Ubersuggest’s team of specialists.

You’re all done!

Once you’ve created multiple client SEO projects, you can toggle between them for easy tracking.

2. Run Technical Audits

Did you know only 15 percent of websites operate at an acceptable page speed? While there’s more to technical audits than site speed, it plays a big part.

A technical SEO audit is an easy way to find low-hanging fruit for your client. Each audit will call out various technical SEO elements, including header and title tag duplicates, SSL certificate errors, lack of meta description, and poorly formatted URLs.

The best news of all is that you can run an SEO audit in as little as three minutes with Ubersuggest. Here’s how.

Go to our SEO site-auditor or select “Site Audit” from the left side of the Ubersuggest tool:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Run Technical Audit

Enter the URL to be audited and then select “Domain” for a full site audit or “URL” for a page-level audit.

Click “Search.”

You’ll notice the audit is split into three sections:

  • Overview
  • Site Health
  • Site Speed

The Overview section will cover on-site SEO elements, search traffic, keywords, and backlinks.

Site Health is a highly actionable section that breaks down your domain by page level. This will run you through the various issues and errors present on your client’s website so you can action them immediately:

site health for client seo report

This section provides key takeaways you can provide to your client so you can provide value upfront. This will improve their website as well as increase their trust in your services.

The Site Speed section is self-explanatory. It provides a loading time for both desktop and mobile, as well as a breakdown of the time it took to load each page element:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Check Site Speed

A technical audit is a great tool that gives you and your client actionable items to impact their overall site performance.

This has been proven to be an invaluable resource to agencies and their clients alike.

3. Complete Keyword Research

With a tool like Ubersuggest, you can ensure you’re targeting the right keywords for your client’s SEO.

Don’t believe us? Take the word of NinjaCat, a digital marketing performance management platform, which saw a 124 percent increase in its keywords ranking on page one.

Most marketing agencies understand the importance of well-researched and targeted keywords. As is so often the case with clients, though, keyword research is not a top priority. As such, your clients may be sticking with just a handful of keywords that aren’t fully optimized or ideal for targeting.

How can you help? With Ubersuggest, you can become the expert in your client’s SEO needs in minutes. Just ask your client for their list of current keywords and plug them into the Keyword Ideas report:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Keyword Ideas Report

This Ubersuggest client SEO report offers all manner of keyword optimization angles, from new keyword ideas to related keywords to target to questions your client should aim to answer when writing a blog post. This will help you to narrow down high-traffic, low-competition keywords for your client to target.

The initial keyword audit isn’t all, though.

You can also sign up for notifications so you can know when keywords are growing in popularity and when it’s best to target them in your organic and paid campaigns.

4. Competitive Analysis

E-commerce sales in the U.S. grew 14.2 percent in 2021. Without a proper analysis of the competitive landscape, though, how can you be sure you’re capturing (and will continue to capture) your share of this growth?

The importance of your client’s SEO competitive analysis, therefore, cannot be overstated.

The more your client knows about their competitors, the greater understanding they can get of their strengths and weaknesses. Only with this information can your clients then work to carve out their industry niche.

Where should you begin? With Ubersuggest’s Similar Websites report.

The Similar Websites report will show you which keywords competitors are currently ranking for. It will also provide a list of similar keywords that your client shares with their competitors, as well as keyword gaps, estimated traffic, and the number of backlinks to your client’s competitors.

With this information, you can build out a full one-to-one comparison of your client to their top competitors.

  • Where do they fall short?
  • Where do they excel?
  • What steps can they take to see improvement in their rankings, traffic, and conversions?

5. Rank Tracking

If you want your client’s website to be found, it has to rank on the first page of Google’s Search Engine Results Pages (SERPs).

Why?

Only 0.78 percent of Google searchers click on results from the 2nd page and the CTR only worsens as you go deeper.

To improve your client’s SEO, you need rank tracking.

Rank tracking enables you to keep a pulse on your client’s website rankings so you can track and react accordingly. Once your client has begun to implement changes to their website and their keyword strategy, it’s more important than ever to keep track of site performance and ranking.

Ubersuggest’s Rank Tracking report will provide an overview of performance changes, including:

  1. The number of keywords that have moved up in rankings over time.
  2. The number of keywords that have moved down.
  3. The total number of keywords changed.
  4. A graph of the average position.
  5. Current search results rankings for your tracked keywords.
  6. Detailed information on your tracked keywords for each client.

For optimal performance tracking, you can also have this report emailed to you and your client on a weekly basis.

To use this report, select the client dashboard and then select “Rank Tracking” from the left-side menu. You can then track ranking based on custom date ranges, region, and selected keywords:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Rank Tracking

The best thing about this report is you can keep a tab on overall site performance as well as keyword-level performance so you can identify your client’s SEO drivers and draggers.

6. Link Building

According to an analysis of 11.8 million Google search results performed by Backlinko, the #1 result in Google has an average of 3.8x more backlinks than positions two through ten.

In simplest terms, the more high-quality backlinks to your website the higher your site will rank above similar websites with fewer backlinks.

Link building is no longer about quantity, but quality—and it’s an important part of client SEO reports.

The higher the domain authority of the backlinks to your site, the greater bump in SERP rankings your site will see. This is why a solid link building strategy is key to success.

Where can you begin to advise your clients? With Ubersuggest’s Backlinks Opportunities report:

How the Best Agencies Use Ubersuggest to Deliver Better SEO Reports to Their Clients - Link Building

This report will give you an idea of what sites are currently linking to competitor websites.

With this information, you can gain an understanding of the types of content high-quality sites are looking to link to. In some cases, your client may need to create such content for this strategy to work.

As your client works to build their backlink profile, you can run the Backlinks Overview report. This will show them:

  • your clients’ domain authority
  • how many domains are linking back to them
  • number of backlinks to your client’s website
  • change in backlinks and referring domains over time
  • new and lost referring domains and more

As clients typically rely heavily on marketing agencies for backlink support and opportunities, both of these Ubersuggest reports are crucial to your decision-making process and goal completion analysis.

7. They Use the Chrome Extension

The Ubersuggest Chrome extension has over 300,000 users.

As busy as agencies can get, they’re more likely to use the tools that are most readily available. That’s why so many agencies love Ubersuggest for client SEO reports, especially when it comes to the Chrome Extension.

The Ubersuggest Chrome Extension enables you to make the most of your research time.

That’s because you can learn key information while performing live searches on Google, YouTube, and Amazon, including:

  • paid and organic analytics
  • mobile and desktop search numbers
  • related keyword suggestions

Beyond the search results, you can also perform an SEO analysis of your client’s website and their competitors in real-time. This information can then supplement the reports you pull from Ubersuggest to provide even greater insight to your clients.

8. They Use the Google Analytics Integration

Google Analytics is used by 85.9 percent of all websites whose traffic analysis tool is known. With that in mind, Ubersuggest has been optimized to integrate directly with the analysis powerhouse.

Google Analytics is an invaluable tool for client websites of every type. With Ubersuggest, you can connect your clients’ Google Analytics accounts to their ongoing SEO reports.

Alongside the other data provided by Ubersuggest and its various dashboard modules, you can also see:

  • organic visitors
  • historical traffic data
  • data for mobile and desktop browsers

You will also have the ability to see the data for the day, week, or month so you can truly tailor it to your analysis needs for any given moment in time.

Using the Google Analytics integration is easy:

  1. From your client’s dashboard, click “Connect with Google.”
  2. Select the account to sign in with, or select “Use another account” if the account you need isn’t listed.
  3. Select the property and click “Connect.”

From here, you will see additional modules added to the dashboard with that property’s Google Analytics data.

How Agencies Use Ubersuggest Frequently Asked Questions

Where does Ubersuggest get its data?

Ubersuggest gets its data from various sources, most notably the Google Ads API and Google Suggest. Its integration with Google Analytics also provides an additional source of data for analysis. This makes it a great tool for conducting client SEO reports.

What is the main use for Ubersuggest?

As an SEO tool, Ubersuggest offers brands and agencies the opportunity to reverse engineer the SEO techniques of their competitors. You can see what works for your competitors using the suite of reporting tools and make educated decisions based on the data.

Can I use Ubersuggest for free?

There is a free version of Ubersuggest that allows users to perform three searches per day for keyword analysis, competitor analysis, and site performance. For agencies managing multiple client SEO projects, you will need the paid version.

Is Ubersuggest software?

Ubersuggest is a web-based SEO tool. You can access it on any computer as long as you have internet and your account login details.

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Conclusion: How Agencies Use Ubersuggest For Client SEO Reporting

Ubersuggest is an easy-to-use tool with in-depth reports which enable you to offer a best-in-class client SEO report.

When you use Ubersuggest as an agency, you can manage multiple clients’ websites with just a few clicks.

Best of all, you can see how your recommendations are affecting your clients’ websites in real-time.

While client SEO changes can take time to have a huge impact on rankings, there are plenty of other metrics to track, including traffic, backlinks, and site speed.

Which of the above reports are you most excited to run?

Investors Stay Put, Because They Can't Think of Better Options

Even the worst markets are supposed to have havens. Some unnerved investors are wondering if this one doesn’t.

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