CNN host Fareed Zakaria argued that the upcoming first debate between President Biden and former President Trump might decide the current president’s chances at a second term.
“I think it‘s a big moment for Biden. I think it’s in some ways a make-or-break,” Zakaria said during a guest appearance on “CNN Newsroom with Jim Acosta.” “He has a lot more to gain or lose from this.”
CNN host Jim Acosta recalled Zakaria’s recent viral commentary, noting that the future of Biden’s presidency is in question as his polling drops against Trump. Acosta asked if Biden could “use these debates to turn that around.”
Zakaria said Biden “has to approach this as if he‘s the underdog, as if he‘s coming from behind, which is all true, but it‘s hard for the president of the United States to think that way. It‘s one of the reasons presidents have typically done badly in debates, particularly in the first debate.”
Zakaria argued that when someone serves as president, they are surrounded by people who defer to their opinion, citing then-President Obama’s surprising first debate against Mitt Romney, now a GOP Utah senator.
“Obama — who‘s a very good orator — did very badly in the first debate against Romney because the president has been spending his time governing, he’s been spending his time with his Cabinet and his White House staff, all of whom defer to him. Every time he walks into the room, the Marine band plays, every time he walks under a tarmac, he‘s walking on Air Force One or Marine One. It‘s not an atmosphere conducive to recognizing that people can disagree with you,” Zakaria said. “You don‘t realize that you have to punch and counter-punch.”
“So Biden has to take this opportunity to be very feisty,” Zakaria argued. “The thing I pointed out in that commentary was he is really behind on the question of who is more competent, and I believe that there‘s a 25-point drop from the 2020 rates for Biden. That is about energy, that‘s about your ability to show that you‘re in command, you‘re in control, so it‘s a big moment for Biden.”
“I think it‘s a historic opportunity for him,” he concluded. “There‘s a great moment for CNN. I think this will be one of the most widely and closely watched debates in American history.”
Former Vice President Mike Pence is courting Catholic voters in his bid for the 2024 Republican nomination despite no longer being a follower.
Pence spoke at the Napa Institute’s 13th annual summer conference in California Thursday, one of the largest and most influential gatherings of Catholic leaders in the United States.
“I cherish my Catholic upbringing. I truly do,” Pence, who converted from Catholicism to Evangelical Christianity in college, told the crowd.
“What the world needs today is men and women of deep conviction and faith who will boldly live out their faith in the public square,” the former vice president said.
Napa Institute co-founder Tim Busch told Fox News Digital ahead of the conference he believed Pence is sincere in his admiration for the church despite leaving it in his youth.
“I would say [Pence] has great respect. He was formerly a Catholic. I know his grandmother is, and I think his mother is. And he often speaks about that in Catholic crowds,” Busch said.
“I’ve known Mike Pence for many years, and some of his closest advisers are devout Catholics. So, this is not an uncomfortable area for him,” Busch added.
Pence contrasts most obviously with fellow Republican candidate Gov. Ron DeSantis, who is a practicing Catholic but has made his faith less central to his presidential platform.
However, Pence’s speech was not focused on theology. The former vice president used the opportunity to pitch himself as a Christian candidate who would emphasize faith to a degree other Republicans would not.
Pence also touted the record of his time serving under former President Donald Trump, his most powerful opponent in the race for the GOP nomination.
“I’m proud of what we accomplished during the four years of the Trump-Pence administration,” Pence said Thursday.
“We achieved the lowest unemployment, the highest household income, the most energy production, the most pro-American trade deals, the most secure border. And we made the strongest military in the history of the world stronger than ever before.”
You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped.
It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a simple tool that could help you forecast your ad campaigns before putting them out there?
Well, there is.
It’s called the Twitter Campaign Planner, and it could make all the difference to your success if you want to grow your business with Twitter.
How does the Twitter campaign planner work? Read on, because I will talk you through it and explain what it could do for your marketing plans.
What Is Twitter Campaign Planner?
Twitter’s campaign planner lets you forecast your advertising results before going live with your ads by using a set of estimation tools.
You can use Twitter’s campaign planner to estimate:
Forecast reach
Impressions
Average frequency
CPM
It also takes into consideration your:
Audience
Campaign duration
Frequency setting
Ad placement
Budget for auction-based campaigns
It’s not open to everyone, though.
Currently, Twitter is only offering it to managed partners (official companies that Twitter partners with), and it’s available only in the United States, United Kingdom, and Japan. However, it does have expansion plans.
With this said, although the campaign planner isn’t widely available yet, by finding out more about it now, you can understand other users’ experiences and the potential this could have for testing your own ads.
How Does Twitter’s Campaign Planner Work?
As I’ve mentioned, the new feature could be a game changer for advertisers who want to test campaigns before launching live.
As Jon Morgenstern, Senior Vice President and Head of Investment, VaynerMedia, who has trialed the planner, said:
‘With Campaign Planner, our teams are better able to forecast campaign performance outcomes prior to going live, helping ensure our Twitter activations are set up for measurable success out of the gate…’
Want to test it out for yourself?
To try it, you can find the Twitter campaign planner under your Twitter account.
Here, you enter the details of your campaign, such as:
Objective(optimizing your campaign’s reach)
Your start and finish dates
Frequency cap (How many impressions/days)
Placements (search results or Twitter profile)
You then get a forecast predicting:
Reach
Target audience
CPM (cost per mille, or cost per thousand impressions)
Average frequency
Impressions (how often advertisements get served on a page)
As pictured below, you can also set up a draft campaign.
Is Twitter Campaign Planner a Good Fit for Your Business?
It depends on several factors, including the stage of your business. However, you should also consider that the results are merely estimates, and you won’t necessarily see the predicted results.
That aside, here are a few scenarios that might make this new tool a good fit for you:
If you’re a new company with a limited budget, you may want to use the Twitter campaign planner before committing money to live ads.
An established business looking to break into a fresh niche. You could use Twitter’s campaign planner for a test run before launching any ads.
Perhaps you’re new to Twitter advertising and unsure where to place your ads or how to long run your campaign. You can test out advertising in your profile and search advertising to view your potential results and vary lengths to get an idea of the likely results; if you are new to all this, my guide to Twitter ads will get you off to a running start.
Do your ads reach your target audience? That’s something else you can establish with the new tool.
If it works, you keep spending on those areas. If it doesn’t, you would go back to the Twitter campaign planner and try a different strategy.
However, because this Twitter tool is still in the early stages of rollout and isn’t available to vast numbers of advertisers, it’s probably a good idea to watch and wait. See how others are using the tool, what it’s doing for their success rates, and learn from case studies.
As the campaign planner reaches a wider audience and is more accessible, then you can start to get a better idea of how it could work for you and ways to apply it.
How To Set Up Twitter Campaign Planner
Are you ready to get started with Twitter’s campaign planner? It’s simple. All you’ve got to do is follow these step-by-step instructions.
Go to the campaigns drop-down menu in the left-hand corner and find the ‘Campaign planner’ option.
Fill out your Plan Details, including your aims, budget, beginning and end dates, and a frequency cap (how often people can see your ads).
Next, go to placements to choose where you want your ads to appear. Twitter sets ‘Home Timelines’ as a default, so you can’t move it. You can also choose to include your ads in profiles and search results.
Now, select your demographics. Which group(s) of people are you trying to reach? You can choose from demographics like age, language, gender, and location. However, the Twitter campaign planner ‘only supports country-level targeting in the United States, United Kingdom, and Japan,’ and language targeting is optional.
Next, it’s time to choose your devices. This step is optional, and you can select from the operating system, carrier, and device model.
Customizing your audience is another optional step. Custom audiences allow you to focus on existing followers to develop re-marketing campaigns. You can target people by website or app activity, app activity combination audiences, and lists.
Targeting features (optional) Here, you can target by keywords, interests, look-alikes, etc.
With all your information completed, select the ‘Start a draft campaign’ button and choose a funding source. You also need to give your new campaign and ad group a name. With that done, click on ‘Start a draft campaign’ to save everything and to copy your settings over.
When you look at the plan forecast, you can:
Make adjustments to your budget.
Select another currency.
Adjust the reach and budget curve. This is done by hovering along the pictured curve to see your estimated impressions and the potential reach that is possible if you change your budget. If you click on the curve, it moves the selected point to that budget level.
Integrating Planner Into Your Twitter Campaigns
Perhaps you’re an e-commerce company specializing in bridal flowers and want an efficient way to run campaigns. Trialing ads with Twitter’s campaign planner could be just what you’re looking for.
Here are some potential ways you could use it.
The first thing you could view is whether advertising on Twitter would increase your reach and impressions. From there, you could determine if launching a live ad may be the way forward.
Then you could test location or maybe interests and keywords to analyze whether this could get your ads in front of your ideal audience.
Frequency and reach are other elements you could try to see how this might increase brand awareness or campaign lengths to see if you could build further awareness of your business.
However, as I stressed in the last section, you don’t need to start making decisions about using the campaign planner yet. Learn all you can from others’ success, and when the tool becomes available to you, use their experiences as a guide.
FAQs
What Is The Twitter Campaign Planner?
The Twitter campaign planner allows you to test your advertising campaigns before launching them live. It forecasts the likely results, and you can test core areas, including impressions and reach. Twitter released the tool in late 2021 to a limited audience and it plans a wider release at some point.
How Do I Edit My Campaign?
You can edit the campaign while it’s in draft.
What Are the Minimum Budget Requirements For Twitter Campaign Planner?
The Twitter Campaign Planner has a minimum budget of $1,000 or the equivalent in the marketer’s chosen currency.
What Is the Minimum Campaign Length For Twitter Campaign Planner?
The minimum length is three days.
Conclusion
Even if marketers have an ample budget, they don’t want to waste their time or money on ineffective ads that don’t grow their business.
However, unless you’re familiar with Twitter ads and how to run them, there’s always a chance your ads will fall flat.
The Twitter campaign planner hopes to change all that by giving advertisers a prediction of the possible results.
With a better idea of what to expect, marketers can launch their ads confidently or tweak them and try again.
Although the Twitter campaign planner isn’t open to everyone at the moment, you’ve got plenty of opportunities to learn from others and how it works for them.
I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments.
“Real estate’s supposed to be good.”
“I wanna be an angel investor, any tips?”
My usual response?
“Google Ads, dude!”
They run these big companies, selling great products, and what do they do? Run off and try to put their money in anything, EXCEPT their own business.
Why not just sell more of their products? Double down on what’s already working, instead of starting to play in a field you know nothing about?
In my experience, Google Ads is usually the easiest way to do it. If my friend wants to increase his investment money, say $50,000, he can spend 1000 hours trying to become good at angel investing, learn everything about it, and hopefully land an investment in the next Facebook. A friend of mine could do the same for real estate, trying to snag a cheap apartment or condo, and flip it (easier, but still hard).
Instead, you can spend 100 hours learning Google Ads (or just hire someone who knows it) and invest $50,000 in Google Ads campaigns to make $500,000 in sales. Which one do you think is the most likely to pan out?
In my opinion, option three is a no-brainer.
In light of that, today, I want to open a black box most people are unfamiliar with: Google Ads.
Google Ads is a way to get your money’s worth, often boasting an ROI in the hundreds of percentage points. However, the steps I cover here ensure you’re depositing more money into your own bank account rather than just funding Google’s empire.
Now, let’s get down to it. Tie on your Google Ads apron, grab a pen to write down the key steps of a successful campaign, and follow along as I walk you through how to create a profitable Google Ads campaign from scratch.
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If your customers are not searching for your product or service online, then obviously, Google Ads won’t work for you.
With that in mind, before you get too excited about creating your first Google Ads campaign, you need to verify there is a search volume for what you’re offering.
I recommend using Ubersuggest, which is my free keyword research tool. The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching for, and it tells you other similar, relevant phrases.
Additionally, Ubersuggest tells you how:
often people search these phrases.
competitive the keywords are.
much it costs to advertise on each keyword.
When put together, all this information helps you determine which keywords to use in your first Google Ads campaign.
I also recommend you use the keyword “Suggestions” provided under the main chart. This gives you an idea of related keywords and how much search volume those keywords have.
In addition, you can use Google’s Keyword Planner tool to help you find the best keywords to target. It provides you with bid estimates and total searches, so you can make a plan.
Next, there are three questions to ask to determine whether to advertise on a particular keyword:
Are people looking for the keyword on Google? If there is no search volume, then that tells you no one is typing that phrase into Google.
Is the person searching this keyword likely to buy my product or service? Or is the person more likely just doing research with no intention of buying? In other words, what is the intent of the keyword? When starting out, you need to build your advertising around “buying intent” keywords where the person is clearly looking to buy.
Finally, ask yourself, can I afford to advertise on the keyword? This question is important, but it requires a bit of math to calculate. Let’s take a look at that now.
Google Ads Step #2: Can You Afford to Advertise on Top Keywords?
Before finalizing your keyword list, you must ensure it makes sense to target that term. This prevents you from going after unprofitable keywords. I find it’s better to run these numbers before you start sinking time and money into a campaign destined to fail.
To answer the question “Can I afford to advertise on this keyword?” you need to calculate your maximum cost per click (Max CPC). To do this, you compare your business’s Max CPC to the estimated keyword CPC in the Keyword Tool to see if you can afford to advertise.
For example, if your Max CPC is $5 and the estimated CPC is $4, then you know there’s a good chance you can profitably advertise on that particular keyword.
You determine your Max CPC by your website’s conversion rate, profit per customer, and target advertising profit margin. If you don’t know these numbers, you need to guesstimate or set up tracking to calculate them more accurately.
Use the formula below to calculate your Max CPC and then compare it to the estimated CPC you found above:
Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate)
For example, let’s say your average profit per customer is $500, and out of 1,000 website visitors, you convert 10 into customers. That means you have a 1 percent website conversion rate.
If you are comfortable with a 30 percent profit margin, then here’s how you would calculate your Max CPC:
Max CPC = $500 x (1 – 0.30) x 1% = $3.50
Again, your Max CPC must be in the neighborhood of the estimated CPC in Google’s Keyword Planner tool, or else you’re in trouble.
Suppose your Max CPC is $3.50 and the estimated CPC for a keyword is $10. In that case, you need to first increase either your profit per customer or your conversion rate before you can profitably advertise on that particular keyword.
Google Ads Step #3: Perform Competitor Analysis
At this point, you now have a list of “buying intent” keywords that you’re confident you can afford. The next step is to reduce your risk by leveraging competitor intelligence.
In most industries, you find competitors who know far more than you do about optimizing and testing their Google Ads campaigns. That means they understand which keywords, ads, and landing pages work in your niche. Peeking into your competitor’s business helps you to determine if it’s easy to outrank a competitor.
Here’s how to get started.
Go to Spyfu.com and enter your keyword. In this case, it’s “cheap bricks.”
It shows you the average CTR and the number of companies that have advertised for this keyword in the past three months.
In this case, there are just 41, which is nothing, considering there are over 1 million companies advertising on Google Ads.
It also shows you other keywords that are performing well on Google Ads.
If you click on “Advertiser history,” you even see the actual ads that your competitors use.
Pro tip: One determinant of relevancy, for Google’s quality score, is whether the keyword shows up in your actual ad.
In this case, Brickit doesn’t even mention bricks in its ad. That means they shouldn’t be too hard to beat.
However, here’s an even better tip.
You can look up an individual competitor. Maybe start with the 800-pound gorilla who’s dominating the SERPs.
Then you can go in and look up all the keywords they’re currently bidding on (along with their estimated volume and costs, of course).
See, combining these approaches helps you uncover your competition’s entire PPC playbook, and then you can reverse engineer it to outperform them.
Sneaky, right?!
Don’t compete. Dominate.
Google Ads Step #4: Leverage a Powerful USP
Your USP, or unique selling proposition, differentiates your business from your competitors and gives your prospects a compelling reason to choose you.
In other words, your USP answers the question, “Why should I, your prospect, choose to do business with you, versus every other option.”
When it comes to Google Ads, there are three important reasons to create a powerful USP. It:
generates more traffic from qualified prospects (encourage clicks on your ads) and repels unwanted leads (prevent clicks on your ads).=
skyrockets your sales conversion rates. Not only do you generate more traffic because you get more clicks on your ads, but you also convert more of your traffic into paying customers.=
reduces price comparison shopping. This can be a game-changer because buyers don’t view you as a commodity. If you give your prospects a compelling reason to do business with you, then price becomes a secondary issue
OK, a USP is a key ingredient. Makes sense, but how do you create one?
Well, first, you focus on your core strengths. What are you better at than your competitors?
Second, talk to your customers, and more importantly, listen to them. The best companies built their USP on customer insight, so ask your customers why they do business with you.
Also, ask questions to determine what your customers dislike about your industry and what your customers wish you could provide in addition to your core products or services.
Third, analyze your competitors, and look for an opening. The most important word in unique selling proposition is unique.
To create a solid USP, you need to study your competitors’ ads, websites, and marketing materials, and find your opportunity to stand out. To find the commonalities in your competitors’ ads and websites, I recommend you use a spreadsheet. As you’re doing this, look for an opening to say something unique and superior.
For example, remember the old Domino’s slogan?
“You get fresh, hot pizza, delivered to you in under 30 minutes – or it’s free!”
What more could you want when ordering pizza? Fast delivery and it’s still hot when you get it.
Domino’s Pizza doesn’t claim to be all things to everybody, though. In fact, it doesn’t even mention quality ingredients, price, or taste. It focuses its entire business on the one thing its customers care about most – fast, on-time delivery.
Picture some college students late Saturday night, and you’re looking at Domino’s Pizza’s ideal customer profile!
Now, spend some time thinking about how you’re different from everyone else. What can you bring to the table that your competitors don’t?
Capitalize on that.
Google Ad Step #5: Have an Irresistible Offer
What can you offer in your Google Ads campaign that is so compelling your prospect would be a fool to not take action? How can you stand out from the other ads your prospect sees in the search results?
Your product or service must be more valuable than the price. That’s marketing 101. This doesn’t mean your offer has to be cheap. You just need to clearly define all the value your product or service provides to your customer and ensure it outweighs your price tag.
2. Believable
When you make an offer that appears to be too good to be true, then your prospect may be a little skeptical. That’s why you must provide a believable reason for your offer.
For example, if you’re running a special sale, explain why you’re offering such a steep discount. The reason could be anything: clearing out inventory, end-of-the-year sale, celebrating an anniversary, opening a new store, your birthday, and so on.
3. Reduce or Reverse Risk
Everyone is scared of getting ripped off online. One of the best tactics to minimize the risk to your customer is with a money-back guarantee. A money-back guarantee puts the risk on your business to deliver excellent service, or else you have to give the money back to the customer.
Whenever possible, I always recommend you include some kind of guarantee in your offer. It improves your response rates, and it’s a great way to differentiate yourself from your competitors.
4. Call to Action
One of my elementary school art teachers once gave me fantastic advice when he was teaching a class. He told me to always “Use the KISS method… Keep it simple, stupid.” I didn’t realize it at the time, but those truly are words to live by, especially when you’re creating an irresistible offer.
If you want your prospect to call you, then make it crystal clear and simple to pick up the phone. Don’t expect your prospect to connect the dots or search around your website to figure out the next step. Use a strong call to action and keep it simple.
At this point, you’re probably wondering when you actually create your Google Ads campaign. After all, we’re already halfway through the steps, and you don’t have any ads to show for it!
Trust me, the first five steps are absolutely critical, and you’ll thank me later once your ads are live and you’re generating profit.
However, since you’re so keen, let’s dive in and talk about creating your ads.
Google Ads Step #6: Create Compelling Ads
With a Google Ads campaign, you pay only when people click on your ads. Therefore, your ads have two crucial jobs:
Attract qualified prospects so they click on your ad instead of competitors’ ads.
Repel unqualified prospects so they do not click and waste your Google Ads budget.
That means more traffic, more sales, and less wasted money on unqualified leads, which all leads to higher profits for you.
Don’t forget that your ads directly affect how much you pay per click for each keyword. Great Google Ads lower your costs, while lousy ones raise your costs.
Do you see why step #6 is so important? This is also why you must complete the previous steps, because we use them all to make the ads more compelling.
There are four key components to your Google Ads text ads:
Headline
Description line 1
Description line 2
Display URL
Headline
The headline is the most critical component because it’s the first thing your prospect will read. Try to include your keyword in your ads’ headline because Google will bold the text, which makes it stand out from other ads.
This also is the easiest way to ensure your ad is 100 percent relevant for the prospect that is searching.
Another great strategy is to ask a question in the headline. For example, if the keyword is “new york city dentist,” a compelling headline is “Need a New York Dentist?”
Not only is part of the keyword in the headline, but the question will get the prospect nodding their head yes. As all great salespeople know, just one yes is sometimes all it takes to start a chain reaction leading to the sale.
In your two description lines, reiterate the benefits of your service, state your USP, provide social proof, and/or describe your offer. And, of course, include your call to action. Google’s description fields allow 90 words each.
Display URL
The display URL is an easily overlooked area of your ads. Don’t just copy and paste your domain name. Instead, use your display URL to include your offer, your call to action, your USP, or anything else that makes your ads stand out.
Here are three examples for a dentist to give you an idea of what you can do:
www.domain.com/Whiter_Smile
www.domain.com/NYC_Dentist
www.domain.com/Free_Whitening
Before we move on, I want to show you an example of a good ad and a bad ad, so you can see the difference.
Example of a Good Ad for the Keyword “appliance repair”:
Same Day Sub-Zero Repair
24 Hour Service…Within 1 Hour
$25 Off Coupon. Call Us Now.
As you can see, the advertiser is clearly targeting a specific niche – people with Sub-Zero appliances. They offer compelling benefits, including same-day 24-hour service within one hour. They have an offer of a $25-off coupon. And they have a clear call to action to call now.
Note that I would try to improve this ad by including the keyword in the title to make it more relevant to the search phrase.
Example of a Weak Ad for the Keyword “appliance repair”:
[Name of Company]
family-owned since 1939 for all
your appliance needs call now
The headline of this ad was the name of the company, which is not relevant to the keyword “appliance repair.” Unless you’re a big-name brand, no one will recognize or even care about your name. It’s not compelling and there’s no congruence from the keyword to the ad.
Also, “family-owned since 1939” is not a specific benefit. There’s implied benefit if the prospect puts two and two together and believes longevity equals good service. However, that’s a lot to ask and clearly does not follow the KISS principle. Stick to explicit benefits rather than implied benefits in your ads.
Finally, the phrase “for all your appliance needs,” is too vague. This is an example of trying to be all things to all people, rather than solving a very specific problem for a very specific target customer.
Google Ads Step #7: Use Relevant Landing Pages
At this point, your prospect is actively searching for your product or service. They found your ad to be compelling versus all of the other options, clicked to learn more, and landed on your website.
Now what?
Well, if you’re like a lot of first-time advertisers, then your prospect is now on your homepage scratching their head trying to figure out what just happened. The ad made a promise the homepage couldn’t keep.
That’s because your homepage is not an advertising landing page!
Homepages explain everything your business does, all of your products and services, and all the different customers you serve. In other words, your homepage is not 100 percent relevant to the keyword searched and the ad clicked. Do not make this mistake.
Instead, create a dedicated landing page that matches the keyword and the ad. The goal is to make the entire sales process congruent so your prospect is continually reassured they are going down the right path.
The most important component on your landing page is your headline, which is the first thing your prospect will read. Your headline must grab attention, reiterate the offer made in the ad, and compel your prospect to keep reading the rest of the page.
Ensure the copy of high-converting landing pages is relevant both to the keyword searched and the ad clicked on. In addition, include:
We’re almost ready to set up your campaign in Google Ads, but there is one final ingredient: conversion tracking.
If you skip this step, you never know which keywords and ads generate sales and which are losing money. In other words, you can’t optimize your Google Ads campaign once it’s up and running.
Conversion tracking measures the sales generated by your Google Ads campaign. More specifically, you want to know which keywords and which ads are generating sales.
If some or all of your sales occur online with an e-commerce shopping cart, then conversion tracking is pretty straightforward. Just use the built-in Google Ads conversion tracking.
The Google Ads conversion tracking code can be found in your Google Ads account under the tool icon, then “Measurements > Conversions.”
To create a new conversion, simply click on the [+ Conversion] button and follow the steps to define your conversion. Then add the small snippet of code to your order form’s thank-you page or receipt page.
This code is similar to Google Analytics code, if you have that installed on your website, but it should be on only the final page after a customer completes their order.
Then, when a customer lands on your receipt page or thank you page, Google tracks the conversions in your Google Ads account automatically. That’s really all there is to it, and there’s no reason not to install this before you turn on your ads.
Google can also track app installs, web conversions, phone calls, and offline conversions.
What if you generate leads online, but you ultimately close the sale “offline” – over the phone or in-person – rather than online? Clearly, you can’t add a conversion code to your cash register, so what can you do?
The three tactics I recommend for tracking offline sales are:
Create a conversion page in your sales process. For example, send all of your customers to a special page to get their receipt, create an account online, or download an important document. Think of a way to get your customers to that webpage and add the Google Ads code to that page. Now you can track the sales.
Use unique coupon codes in your ads and landing pages. If you use unique coupon codes in your ads and landing pages, then you can match the codes back to the ad and keyword that generated the sale.
Use tracking phone numbers in your ads and landing pages. If you use unique tracking phone numbers, you can match the calls and subsequent sales to the ads and keywords that generated the sale.
Once conversion tracking is in place, then the time has finally come to log into Google Ads and set up your first campaign.
The Google Ads interface makes campaign setup a breeze, but don’t blindly accept the default settings as one of them can get you into trouble.
Google Ads Step #9: Settings for Success
As I mentioned, Google Ads does a great job of making it fairly easy to set up your Google Ads campaign. Simply click on the blue plus symbol, then the New Campaign button, as shown below, and follow the steps to add in your ads and keywords.
The process is pretty simple; however, many of the default settings are not in your best interest. That’s why step #9 is to use the correct Ads settings for success.
Here are the most important settings to watch out for:
Search vs. Display
Device Bids
Keyword Match Types
Negative Keywords
Search vs. Display
Select Search Network Only for your campaign type, so you’re targeting only the Google Search Network and not the Display Network.
The display network is a completely different animal than search advertising and it requires a different set of keywords, ads, and landing pages. So always set up separate campaigns to target each network.
Keyword Match Types
Many first-time advertisers have no idea there are different match types. As a result, they waste money on irrelevant search phrases that are not part of the keywords listed in the account.
There are three main keyword match types:
broad
phrase
exact
Broad match, as you now know, is the default match type. If you leave your keywords as a Broad match, then Google will show your ads to any search phrase Google thinks is relevant to your keyword.
This means your ads will get more impressions, but you’ll likely show ads to irrelevant search phrases that will just waste your budget. So I do not recommend Broad match.
Phrase match keywords will trigger ads when the exact phrase is part of the keyword typed into Google. For example, if your Phrase match keyword is “office space,” then your ad will display for “New York office space” and “office space in New York.” However, your ad would not display for “office in space” because the phrase “office space” is broken up by the word “in.”
Phrase match gives you much more control over your ads than Broad match. To change your keyword to Phrase match, simply add quotes around the keyword (see image below).
Exact match simply tells Google to display your ad only when the exact keyword is typed into Google. You get the most control with Exact match, but you limit your exposure. To set your match type to Exact match, add square brackets around your keywords (see image below).
I recommend starting with Phrase match because you get the best of both worlds with regard to targeting and reach. However, when you use Phrase match, you need to make sure you include negative keywords.
Negative Keywords
Negative keywords give you the ability to block phrases from triggering your ads. For example, if you’re an office space rental company advertising on the Phrase match keyword, “office space,” then you will want to block the keyword “movie.”
That way, Google won’t display your ads for an office space rental for folks searching for the Office Space movie.
To add negative keywords, go to the Keywords tab in your account, scroll down, and click on the Negative keyword link (see image below).
Next, click the Add button to add in the keywords you want to block.
Once you’ve completed the setup process, then you’re ready to enable the ads and start optimizing your campaign!
Google Ads Step #10: Optimization
As soon as you set your bidding, enable your campaign, and Google approves your ads, you can take a nice deep breath. Congratulations, your ads are live!
Unfortunately, you can’t relax yet. Most campaigns are not profitable from the start and they always require continual optimization to stay profitable.
There are three main areas to improve your Google Ads campaign performance:
Your keyword bids. For getting started, I recommend using Smart Bidding but once you start to generate clicks and sales, you might want to adjust your bids accordingly. If your keywords are generating sales profitably and you’re not ranked #1, then continue to raise your bids. If your keywords are not generating sales profitably, then obviously, you need to lower your bids or pause the keyword entirely.
Your ad click-through rate (CTR). As I mentioned earlier, your ad CTR directly affects your quality score, which in turn determines how much you pay per click. To optimize your CTR, A/B test different ads to see which version gets the most clicks.
Your landing page conversion rate. The final area to optimize is your landing page. There are many tools to help you test different landing page versions, but if you’re just starting out, I recommend you use Google Optimize. It’s easy and free to get started. Create an experiment to test two different versions of your landing page and measure to see which one generates the most conversions.
Conclusion
You’ve set up your Google Ads. What do you do now? Don’t sit back and wait. I’m serious.
Turn on your second ad and once everything is running, do something else.
Don’t sit at the computer waiting for things to happen.
Remember the third promise that you made before we began? Google Ads takes patience.
Pennsylvania Senate candidate and the state’s Lt. Gov. John Fetterman is heading back to the campaign trail after health troubles sidelined him for more than 90 days.
Fetterman, 52, will host an event Friday evening in Erie County, Pennsylvania where the Democrat is expected to open up about a stroke he suffered in May that threatened his political aspirations as well as his life.
Campaign spokesman Joe Calvello said Fetterman’s return to the campaign trail will start with a few lower-profile events before ramping up his schedule.
“He’ll talk about how blessed he is to be back,” Calvello said. “It’ll be somewhat emotional — a little raw about what he went through, how grateful he is to be campaigning again.”
Fetterman’s recovery is also in question as he previously declined to take prescribed medication. “He’s following the doctor’s orders,” Calvello clarified, saying the Democratic candidate is also adhering to a low-sodium diet and is walking three to five miles per day.
“He’ll miss a word here or there when he’s speaking sometimes, or maybe in a crowded room he’ll miss hearing a word,” the spokesperson said. “Besides that, he’s rock solid.”
The return to the campaign trail comes as the Democrat is in one of the most contested senatorial races in the country, against Republican opponent Dr. Mehmet Oz, who has repeatedly drawn attention to Fetterman’s absence from the campaign.
“Have You Seen This Person?” Oz asked in a poster shared online last month. “It has been 90 DAYS since Fetterman’s last public campaign event. Pennsylvanians deserve answers.”
The Senate’s current 50-50 tie makes each senatorial race important for both parties but the Pennsylvania contest is especially consequential as it will fill the vacancy left by retiring Republican Sen. Pat Toomey.
The contest is already the most expensive senate race in the country and has featured major endorsements including one from former President Donald Trump, who backs Oz.
Fetterman’s absence from the campaign has not severely impacted the lead he holds over Oz in most polls as Fox News and Beacon Research have Fetterman up 11 points.
Other polling data shows a smaller gap between the candidates as Blueprint Polling and Suffolk University have Fetterman up 9 points, Fabrizio Ward has Fetterman up 6, and Cygnal has Fetterman up 4.
EXCLUSIVE – Florida Gov. Ron DeSantis’ reelection campaign is now selling new “Escape to Florida/The Lockdown Libs tour” T-shirts after some top Democratic politicians from states with stricter coronavirus restrictions were seen vacationing in the Sunshine State over the Christmas/New Year’s holiday.
There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand.
Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue.
Do Black Friday Ad Campaigns Make a Difference?
Don’t dismiss Black Friday as just another e-commerce trend. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns.
Here’s how.
Top 8 Black Friday Ad Campaign Tips
Follow these simple yet powerful strategies to build successful Black Friday ad campaigns.
1. Make Your Sales Specials Clear
How would people buy from you if they don’t know what you’re selling?
If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels.
The first word makes it clear what the offer is about. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad.
Here is another example from the Clash of Clans Twitter account.
How do you make sure your Black Friday ad campaign makes your offers clear and attractive?
Add the words Black Friday in a large, eye-catchy font.
Make it easy to understand with simple ad copy like in the Clash of Clans image.
Use striking visuals, animations, and popping elements to draw attention.
2. Research Which Platforms to Run Campaigns On
The best strategies for creating a Black Friday ad campaign vary from platform to platform. Research the popular ad campaign platforms beforehand to make the most out of your time, money, and efforts.
This way, you’ll know which platforms work best for your audience and for the type of content you want to post. It’ll also help you tailor your marketing strategies to the unique features offered by the platform.
For instance, here are some points you need to consider:
Do you want your Black Friday ad campaign to be visually engaging? Then use social media platforms like Instagram. This can be great for fashion and food brands.
Do you want to hold the audience’s attention via engaging text? Then use social media platforms like Twitter and LinkedIn. This can be great for magazines, SEO services, and other text-focused businesses.
Do you want to create an ad campaign with both text and images? Then use social media platforms like Facebook. This can be great for most industries, from small home-based business owners to worldwide franchise businesses.
Your marketing (or ad spend) budget should also be a major consideration when deciding which platform you’ll use for your Black Friday ad campaign.
I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms.
Not all results are replicable, but this will give you a rough idea of which platform can help you take your dollar the farthest.
You can launch effective ad campaigns before your competition when there’s little to no bidding for similar products and services.
You save money by buying ads when they’re relatively cheaper.
You generate audience interest which can boost sales when your offers go live.
What’s the best way to start early?
First, plan what your Black Friday ads should contain well in advance. Use audience analysis (more on that below) to refine your plan further.
Second, use words like “upcoming,” “soon,” and “stay tuned” to build excitement and interest. Audience research is essential here too. If you’ve tried A/B testing with your frequent customers before, you’ll have the data to make informed decisions about the word choice and structure.
Finally, set an early launch date. Start your Black Friday ad campaign a few days before the average business would so you can leverage the lower competition time and attract audience attention.
Many businesses typically start advertising their Black Friday deals about a week in advance. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign.
4. Cash in on Cyber Monday
“BFCM” is a trending term around the Black Friday season. It stands for Black Friday Cyber Monday and refers to the time between the two days when most e-commerce stores offer massive deals.
This strategy works because the audience is already in a shopping mode during this season, and receiving combined ads can help increase e-commerce interest.
Here are some things to keep in mind when designing a BFCM ad:
Highlight both Black Friday and Cyber Monday in your ad copy.
Keep the ad copy clear. Don’t clutter it with too much content and colors.
Make your offers clear. Are you offering discounts, deals, free trials, etc.?
5. Understand Your Audience
You can design the best Black Friday ad, but if it isn’t tailored to your audience, it’s not going to be very useful.
Think about it: You don’t want to show a bicycle ad to someone who only travels by car.
For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.
Here are some tips that will help you understand your audience and craft a compelling ad copy:
Get hyper-specific about your target customer. What do they like and dislike? What gets their attention?
Create a buyer persona to make sure you’re looking at the complete picture. You can use HubSpot’s Make My Persona tool to do this more effectively.
Get direct customer feedback through surveys and feedback forms. Here’s a simple but effective example from QuickTapSurvey.
Experiment with different wording to see what best resonates with your audience. Switch up the pronouns from “you” to “we” and vice versa. You can also try using completely different copy to see what works well, which brings me to the next point:
Try A/B testing with graphics, images, and headlines. A/B testing will give you live feedback on whether your strategies are working or not. It’ll also help you pinpoint the areas where your Black Friday ad campaign is lacking and how to improve it.
6. Target Your Ad Campaigns
Now that you understand your audience, it’s time to make sure your Black Friday ads are targeted to them.
Social media platforms like Facebook can be helpful for this. For example, Facebook offers a wide selection of targeting and retargeting options so you can truly narrow down the customers you want to reach.
Refer to your buyer persona and create specific ad campaigns to appeal to your target buyer. This will ensure you are reaching the right people without wasting a lot of money.
7. Offer Options to Recover Abandoned Carts
Often people will visit your e-commerce store, browse through your products, maybe add a few to the cart, but leave without buying. Research shows e-commerce brands lose $18 billion in sales revenue each year because of abandoned carts.
You can offer options to recover abandoned carts. Here’s how:
Understand and Change
First, start by understanding why people are abandoning the process midway. For example, is it the shipping fees? If so, can you offer discounted or free shipping for Black Friday?
Offer Better Deals
Sometimes customers want to buy the product, but they want to check out competitor products or simply wait for a discount. As an e-commerce business owner, you can use this to your advantage by offering Black Friday discounts and exclusive deals to such customers.
For example, look at the abandoned cart recovery email below, shared by TargetBay.
Emails like this serve three primary purposes:
It reminds customers to complete the transaction if they’ve forgotten it while browsing.
It establishes a sense of trust and loyalty because you’re sending targeted offers right into their inbox.
It gives you an edge over competitors who aren’t offering such deals.
To ensure you get the best results from your Black Friday ad campaign, be mindful of the nitty-gritty details. To make this easier, keep the following checklist handy:
Budget: What’s your budget for the Black Friday ad campaign? How can you effectively distribute it across different advertising and social media platforms?
Copy: Is your copy clear and easy to understand? Double and triple-check for spelling and grammar mistakes.
Platform features: Are you using all the relevant marketing features the platform you chose has to offer? For example, are you using the right targeting tools on Facebook? Is your Instagram ad campaign visually appealing?
Platform limits: Be careful about the platform limits like word count, number of characters visible, image display, and page position. This can mess up how your ad is seen if not done right.
Black Friday Ad Campaign Frequently Asked Questions
Here are some of the most frequently asked questions about Black Friday Ad Campaigns.
Is building a Black Friday marketing plan a good idea?
Yes, Black Friday marketing is essential. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.
How should I pick the keywords I target for my Black Friday tactical ad campaigns?
To pick the right keywords for your Black Friday ad campaign, you can use keyword research tools like Ubersuggest, Ahrefs, and Moz. Studying your audience’s needs and consumption habits can also help you understand which Black Friday ad keywords will and won’t resonate.
When should my Black Friday ad campaign start?
If you want to make the most out of your marketing efforts, I recommend beginning early. Start teasing and promoting your offers at the beginning of November to build curiosity and excitement. Plus, it’s cheaper than starting closer to the event.
What are the top tips for ad campaigns for Black Friday 2021?
The top tips for ad campaigns for Black Friday 2021 include audience research, using targeting and retargeting techniques, cashing in on the Cyber Monday sales, and offering abandoned cart recovery deals.
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Tactical Black Friday Ad Campaign Tips Conclusion
Black Friday can be a huge opportunity to attract customer attention, build brand awareness and boost revenue.
It may sound a little intimidating at first, considering the scale of the event, but I hope the tips above help you outline an effective Black Friday ad campaign strategy.
As Afghanistan readies for a future without the presence of U.S. troops, American military officials will most likely combat ISIS-K through the use of drone strikes, said drone expert Brett Velicovich.
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.
How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how.
Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
What Are Brand Awareness Campaigns?
A brand awareness campaign aims to improve your brand’s “recognizability” to your target audience. What does this mean?
You’re trying to ensure your ideal customers have the right impression of your brand. You want them to associate your company with a particular product or type of service. You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition.
Who actually uses campaigns for brand awareness? Honestly, every business can use them. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company, you can benefit from a brand awareness campaign.
Why Should You Create a Brand Awareness Campaign?
Brand awareness campaigns are worth it for three major reasons.
First, a campaign gives you some control over how people ultimately perceive your brand. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations.
Secondly, brand awareness helps to build trust between you and your target audience. Why does this matter? According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.)
The takeaway? Brand awareness campaigns help you build successful relationships with customers based on trust.
Finally, trust builds customer loyalty. On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. On the other hand, over time, your customer acquisition costs will decrease.
8 Tips for Building an Effective Brand Awareness Campaign
Daunted by the prospect of building a whole campaign from scratch? It’s actually surprisingly simple once you understand the eight key steps involved.
To start, look at your existing customer base. Who buys your products or follows you on social media? These are the people who already identify with your brand, so look at what they have in common. Think about what matters to them, what problems they have, and how your products help them.
Then, do some market research. Where else do your customers shop? Who are your biggest competitors? Chances are that your target audience also shops with your competitors, so spend time doing your research here.
Finally, analyze your results and build a profile for your ideal customer. What do you want them to associate your brand with? Your answer will inform your campaign.
2. Focus on the Platforms Your Audience Uses Most
A great brand awareness campaign isn’t just about who you target. It’s about where you target them, too. Where does your ideal buyer hang out? Are they watching videos on YouTube, or posting pics on Instagram? Again, this all comes down to researching your target audience and identifying where your campaign will make the most impact.
I suggest choosing one or two platforms and designing your campaign to suit those modalities. For example, if you opt for a Twitter campaign, choose a memorable hashtag and get tweeting. if you choose Instagram, create visually appealing posts and short, catchy Instagram Stories.
Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often.
3. Set Achievable Goals for Your Campaign
Next, set some concrete short-term and long-term goals. Decide:
what you want to achieve from your campaign
how the campaign fits into your wider, long-term plans for your brand
which strategies you will use to achieve your goal e.g., PPC ads, social media posts, influencer marketing, and so on
how you’ll track your progress
Without concrete goals, you risk running a campaign without direction or a clear purpose. Every successful marketing strategy begins with a set goal or outcome in mind, so spend time reflecting on what you hope to achieve.
4. Partner With Complementary Brands
A brand partnership means working with a complementary brand to create value, increase your exposure, and expand your audience reach.
You shouldn’t choose a direct competitor, but rather a company with a broadly similar target audience.
Take the IKEA and LEGO partnership, for example. On the surface, their target audiences look different. When you look a little closer, both companies are all about building cool things. You can imagine yourself building LEGO at an IKEA table, or placing a LEGO toy on IKEA furniture.
In other words, both brands conjure similar impressions, which is exactly what we’re looking for in a brand awareness campaign built between partner companies:
Choose a brand you can partner with to best show off your USP.
5. Be Active and Engaging Online
In a highly competitive marketplace, consumer engagement really counts. Whether you’re replying to tweets, answering customer support messages, or simply liking user-generated content on Instagram, every communication adds up over time.
Remember, while you’re trying to build your brand’s presence online, you’re also trying to set the right impression. Do you want to be known as a responsive and engaging company that cares about its target audience? Then, start communicating!
Also, make sure you’re creating regular content. If you can’t post daily, then at least get online four or five times per week to build some traction behind your social media accounts.
6. Highlight Your Brand Personality
The whole point of a brand awareness campaign is to influence how people perceive your brand, so highlight your company’s personality each time you post something new. Keep your brand messaging consistent, and you’ll bring your target audience one step closer to making the right associations with your business.
Warby Parker, for example, is a quirky eyewear company. To position their brand as fun, fresh, and engaging, they post content like cute animals wearing their glasses:
They also engage with customers by sharing user-generated content that most aligns with their brand:
In short, they see every post as an opportunity to promote their personality and build brand awareness. This is what you’re aiming for.
Remember, your business is unique, so use your campaign to highlight what makes it so special.
7. Improve the Customer Experience
For 80 percent of customers, the experience matters just as much as whatever products companies sell. Meaning, if you want to leave a positive, lasting impression on your customers, you should work on improving the customer experience.
Finally, on average, UX-focused companies are up to 60 percent more profitable than others.
In other words, your brand awareness campaign shouldn’t just be about talking up your company. It should be about showing customers how you can help them and why their needs matter to you.
Not sure how your current user experience stacks up? Encourage customers to leave reviews or send feedback so you can see how to improve your service offerings.
While it’s impossible to act on all feedback, take note of common themes and identify where there’s room for improvement. Although no one likes negative reviews, they’re actually a key tool for leveling up your business in the long run. After all, you can’t fix problems no one tells you about, right?
In short, you can quickly boost your brand awareness by prioritizing the customer experience and showing people how much you value their feedback.
8. Track Your Results
How do you know if your campaign is working? Well, you probably won’t unless you set some criteria for measuring your success.
The metrics you measure vary depending on the marketing strategy used. For example, if you run a campaign on Twitter, you might track things like the number of impressions, shared tweets, and hashtag mentions. If you decide to run paid ads, you could use Google Analytics to track your click-through rate (CTR) and conversions.
What’s important is that you measure your results and implement strategy changes if necessary.
2 Successful Brand Awareness Campaign Examples
OK, so that’s how you can create a campaign, but what does it take to make your campaign truly great? To find out, let’s check out two companies that nailed their campaigns.
1. Corona: Pay With Plastic
Corona is a hugely popular brand of beer, and it’s often associated with summer, drinking on the beach, and good times.
Back in 2019, to celebrate World Oceans Day, Corona launched a campaign, “Protect Paradise,” to help protect the environment. They encouraged customers to clean up their local beaches and hand over the plastic in exchange for free beer:
The results are positive brand associations based on social responsibility and protecting our environment. The Twitter campaign alone generated 14.1 million impressions and a 1 percent engagement rate, which is pretty impressive.
2. MoonPie: Super Bowl Commercial
If there’s one thing I love about MoonPie, it’s their distinctive, instantly recognizable voice. Back in 2020, MoonPie ran a commercial for the Super Bowl, and they released the news to Twitter followers in a typically fun way:
You’ll note there’s an emphasis on purchasing the product, too, which is a great example of blending voice with persuasive marketing. In the end, the commercial only ran at gas stations, but as expected, MoonPie turned the news into a funny tweet:
The upshot? You can use these types of campaigns to let your distinctive brand personality shine.
Frequently Asked Questions About Brand Awareness Campaigns
Now we’ve covered all the key points, let me leave you with some takeaway tips.
What Are Brand Awareness Campaigns?
A brand awareness campaign is designed to improve consumers’ awareness of your brand and what it stands for. It should boost your overall recognizability.
Why Should I Create Brand Awareness Campaigns?
Brand awareness campaigns can help you stand out from competitors, improve customer loyalty, and even reduce your customer acquisition costs over time. If you’re looking to grow your business and build customer relationships organically, building a campaign for brand awareness may help.
How Do You Create a Brand Awareness Campaign?
First, set a clear goal and identify your target audience. Then, focus on the platforms where your target audience hangs out the most and work on a few strategies at a time. Engage with followers and make them feel like valuable members of your community.
How Do You Track Your Brand Awareness Campaigns?
You can track your campaign’s performance using analytics tools like Google Analytics. You can also use the metrics tools offered by social media platforms. However you do it, just make sure you’re tracking your campaigns!
A brand awareness campaign is designed to improve consumers’ awareness of your brand and what it stands for. It should boost your overall recognizability.
Brand awareness campaigns can help you stand out from competitors, improve customer loyalty, and even reduce your customer acquisition costs over time. If you’re looking to grow your business and build customer relationships organically, building a campaign for brand awareness may help.
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First, set a clear goal and identify your target audience. Then, focus on the platforms where your target audience hangs out the most and work on a few strategies at a time. Engage with followers and make them feel like valuable members of your community.
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You can track your campaign’s performance using analytics tools like Google Analytics. You can also use the metrics tools offered by social media platforms. However you do it, just make sure you’re tracking your campaigns!
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Brand Awareness Campaign Conclusion
A brand awareness campaign allows you to shape how potential customers perceive your company. With the right campaign, you can directly influence what people think when they hear your brand’s name, and you can ensure that customers remember your name for the right reasons!
In other words, it is the backbone of a successful marketing strategy, and it’s surprisingly easy to implement. However, if you’re still a little stuck on how to get started, check out my consulting services.
Have you created a brand awareness campaign yet? Which strategies did you try?
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