Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of writing. For …
Building a personal brand is not a quick process. It takes time, effort and consistency and even once it has been established it will inevitably evolve over time. How you manage that evolution and grow …
Building a personal brand is not a quick process. It takes time, effort and consistency and even once it has been established it will inevitably evolve over time. How you manage that evolution and grow … The post How to Build Your Personal Brand Using Content Marketing appeared first on Paper.li blog. The post How …
Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the …
Blogging is so effective that there are over a billion blogs on the web.
Just think about that… that’s roughly 1 blog for every 7 people.
Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.
And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.
So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.
Introducing Content Marketing Unlocked
As I mentioned, over the next 4 weeks I am going to teach you all about content marketing.
Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging.
To get you started, make sure you watch the welcome video:
The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video, you’ll find a goal worksheet and a course outline.
Then you’ll learn about the history of content marketing:
Over time I will continue to add more lessons, but I don’t want to drown you in information by embedding all the lessons in this post.
So, what else will you learn?
The four lessons above are a great start, but there is much more to the content marketing course. This is what you can expect from Content Marketing Unlocked:
Week #1
Lesson #1: Getting Started
Course Introduction
Strategies You’re Going to Learn
What Google Wants
Content Production Strategy Overview
Understanding the Algorithm & Updates
The Right Mindset
Lesson #2: History of Content Marketing
History of Content Marketing
Fact & Fiction About Content Marketing
Understanding Your Target Audience
How to Find Keywords That Will Make You Money
Refining Your Keyword Lists
Content Examples
Lesson #3: Optimizing Your Existing Content
How to Audit Your Existing Content
How to Optimize Your Content the Right Way
How to Re-Write Your Content So It Gets You Traffic
Step-by-Step On-Page Optimization Tactics
Content Templates to Rewrite Your Content
Week #2
Lesson #1: Major Content Types
Credibility & Trust Through Content
Types of Content
Blogs
Articles
Infographics
Videos / Visual Content
Podcasts / Radio Shows
Facebook Posts / Pages
Courses / Digital Classes / eBooks / Checklists
How-to Guides
SlideShare / PowerPoint / Webinars
Photographs / Graphics / Art
Instructional Guides
Magazines (Digital & Print)
Streaming Media (Periscope, Facebook Live, Snapchat)
Forums / Wikis / Groups / Resource Centers
Whitepapers / Case Studies
Memes (Twitter/Facebook)
Testimonials / Reviews
Content Templates for Different Content Types
Lesson #2: Pilar & Cluster Pages
Turn Your Keywords Into An Outline
How to Write Content That Gets You Traffic
Topical Clusters
Pillar Pages
Cluster Pages
Pillar & Cluster Templates
Lesson #3: Alternative Content Strategies
Building Authority Through Guest Posting
Content Production Tools
Plugins to Use
FAQ Schema
Live Case Studies, Market Data & Field Reports
Share Worthy Content
Content Outline Templates
Week #3
Lesson #1: Marketing Your Content
Site Structure
Theme & Topic
How to Rank Your Content Faster
Promote Your Content on a $0 Budget
Content Marketing Strategy
Content Promotion Workflow
Lesson #2: Link Building Tactics
What is Link Building?
External Link Building
Internal links
Your Link Profile
Advanced Linking and Off-Page Optimization Strategies
How to Build Links from Authority Sites
How to Launch Link Campaigns
Lesson #3: Tracking & Analytics
Setting Up Google Analytics / Google Tag Manager
Setting Up Google Search Console
Must Have Content Marketing Tools
Live Ranking Case Studies, Market Data & Field Reports
Determining KPI’s
Budget Planning
Week #4
Lesson #1: Ranking 1 Long Term
You’ve Got Content & Links, What’s Next?
Content Marketing in a Competitive Space
How to Get Started if You Are New & Have Little to No Budget
How to Scale if You Do Have a Budget
Build a Brand Long-Term
Lesson #2: Media Outlets
Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
Guest Blogging
Podcasts
Social Media
Connecting with Influencers
Lesson #3: Omni-Channel Strategies
Going Omni-Channel
Back Office Infrastructure
Analyzing and Measuring Results
More Content Marketing Case Studies
Become A Great Content Marketer
Summary – How to Get the Most Out of This Course
How can I follow along?
You can go to the training section of this site as I keep all my courses there.
Every Monday, Thursday and Saturday I will be adding new lessons and content.
Each lesson is roughly 10 minutes in length and contains worksheets, templates, cheat sheets, checklists, spreadsheets, and more that will make your life easier.
In general, if you take the time to follow along each week and complete your homework assignments, it shouldn’t take you more than two to three hours each week.
Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.
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PHP, Internet Business Marketing, & Good Web Content Go Hand In Hand When it comes to browse engine optimization as well as simply great old level internet website advertising smarts, everybody has actually listened to that material is king. Just how you provide that material on your website can additionally make a globe of distinction. …
Over 95% of marketing nowadays takes place on online platforms. Simply having an online presence is nonetheless not enough to get people on your website and social media pages. You need content that keeps people glued to the pages, sharing links to the pages, and coming back time and again. Churning the right content is, …
Over 95% of marketing nowadays takes place on online platforms. Simply having an online presence is nonetheless not enough to get people on your website and social media pages. You need content that keeps people glued to the pages, sharing links to the pages, and coming back time and again. Churning the right content is, …
There is a popular buzzword popping up all over the internet that marketers and bloggers on all levels are being challenged to understand and implement as a long-term strategy to growth and success: Content Marketing. This is an industry expected to be worth 413 billion by 2021 (MTA)! There are countless sources and statistics that …
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