More than an hour before the Dodgers game started on Friday night, there was a strong police presence inside and outside the stadium.
The response from law enforcement came after several weeks of outrage leading up to the team’s 10th annual Pride Night at Dodger Stadium. The Sisters of Perpetual Indulgence receive a Community Hero Award well before the first pitch of the game was thrown, and long before most of the fans made it to their seats.
The people who did make it inside the stadium in time to witness the pre-game ceremony seemed to have a mixed reaction to the satirical LGBTQ+. But, some of the attendees appeared to applaud as members of the Sisters of Perpetual Indulgence waived when they were announced to the small crowd.
“The Dodgers community hero award goes to an organization reaching the LGBTQ+ community, the Sisters of Perpetual Indulgence, LA chapter,” stadium announcer Todd Leitz said. “Please join us in recognizing the Sisters of Perpetual Indulgence for their outstanding service to the LGBTQ+ community.”
Sister Dominia and Sister Unity were on the field to accept the award on behalf of their entire group.
Last month, three-time Cy Young Award winner Clayton Kershaw announced that the team will relaunch its Christian Faith and Family Day. The veteran pitcher said it was in response to the organization’s decision to honor the Sisters of Perpetual Indulgence.
“I think we were always going to do Christian Faith Day this year, but I think the timing of our announcement was sped up,” Kershaw told the Los Angeles Times on Monday. “Picking a date and doing those different things was part of it as well. Yes, it was in response to the highlighting of the Sisters of Perpetual Indulgence [by the Dodgers].”
After initially removing the group from its Pride Night event, the Dodgers reinvited the Sisters of Perpetual Indulgence and issued an apology.
“After much thoughtful feedback from our diverse communities, honest conversations within the Los Angeles Dodgers organization and generous discussions with the Sisters of Perpetual Indulgence, the Los Angeles Dodgers would like to offer our sincerest apologies to the Sisters of Perpetual Indulgence, members of the LGBTQ+ community and their friends and families,” the Dodgers said.
Several hours before the first pitch was thrown at the Los Angeles Dodgers’ Pride Night, a large group of protesters gathered outside the stadium.
Catholics for Catholics, a group based in Phoenix, organized what it described as “a prayerful procession” in a parking lot outside Dodger Stadium.
Fox News’ Larry Fink was on scene several hours before the start of the game and captured video of thousands of protestors outside Dodger Stadium praying and holding flags and signs. Many of the demonstrators also wore red clothing in honor of the sacred heart.
The procession lasted a couple of hours before the protesters made it to Vin Scully Avenue. Around the time the Sisters of Perpetual Indulgence were being honored on the field, the group appeared to block one of the entrances to Dodger Stadium.
Over the past couple of years, some athletes have expressed their opposition to the Pride Nights. Several Tampa Bay Rays players declined to wear Pride-themed jerseys, citing their Christian faith.
In May, Toronto Blue Jays pitcher Anthony Bass issued an apology for supporting for anti-LGBTQ+ boycotts of Target and Bud Light.
Tom Thibodeau first coached Jimmy Butler. Then he traded for him. Then he traded him away. Now they face off in a Knicks-Heat semifinal only they could’ve predicted.
Philadelphia police are investigating a shooting that left two people dead, and one in critical condition.
The shooting happened at a Chinese takeout restaurant on the southwest side of town at 11:28 p.m. Tuesday.
When police arrived on the scene, they found three people lying on the ground in the customer waiting area of the restaurant, Chief Inspector Scott Small told FOX 29 Philadelphia.
All three victims – a 43-year-old woman, a 20-year-old man and a 19-year-old man – were bleeding heavily and unresponsive from gunshot wounds. Police had all three taken to a hospital for treatment.
The 19-year-old man was shot multiple times throughout his body and was later pronounced dead at 11:37 p.m., while the 43-year-old woman, who was shot in the shoulder, was pronounced dead at 12:08 a.m., Small said.
The 20-year-old man was also shot multiple times and remained in extremely critical condition. He has not regained consciousness, and is “not expected to make it,” the FOX 29 reporter at the scene tweeted.
Investigators found 16 spent shell casings on the scene, with eight of them being found outside the restaurant and another eight inside the area the three victims were found.
Police say all three victims lived within a block of the business at 54th Street and Chester Avenue.
Surveillance video from the area captured two suspects running away after the shooting.
Investigators are working to learn if one or more of the victims were targeted. At this time, the motive for the shooting remains unknown.
Opening a winery helped ease Drew Bledsoe into retirement. That winery’s unequivocal success, critically and commercially, has helped him put his playing career — and all its unfinished business — in the past.
Everyone talks about algorithm updates, but Google does a
whole lot more than adjust algorithms.
Some of the moves they are making are really going to impact
your marketing efforts.
So, what are these non-algorithm changes?
Well before I get into them, keep in mind that you aren’t
going to like some of them, and that’s ok. Instead, I want you to focus your
energy on how you can leverage these changes before your competition.
Let’s get started…
Change #1: Google executives are big on “ambient
computing”
If you aren’t familiar with the concept of ambient computing,
here’s a quick definition:
Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.
In other words, Google wants you to use them 24/7 no matter
where you are or what you are doing. They are doing this by integrating
products everywhere.
Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.
Because their mission is to spread the usage of all Google
related products, it will eventually open up new ways for you to drive traffic
and monetize.
An obvious example is to create apps on mobile devices that
work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps
that work on Android devices.
You already know about apps, but I bet you don’t have one.
Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.
In other words, there are 759 times more websites than
apps, so consider creating one. 😉
If you don’t know how you can always use services like Build Fire.
And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.
Using tools like Jetson.ai
will help you create a voice version of your website so you can collect sales
and leads.
If you don’t think voice search is that important, 50% of searches are now voice-based.
Again, just like an app, I bet you don’t a voice search version of your website.
Question is, are you going to create one first or is your competition?
Change #2: Future generations are more likely to be
hooked on Google devices
In some countries like the United States, 60% of the schools
use Chromebooks.
That’s a ridiculously high percentage.
Apple has also been trying to penetrate classrooms, but they
haven’t been having the same success as Google.
All this means is that kids are going to grow up using
Google devices and fall into their ecosystem.
Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.
Even though Google isn’t as sexy as it once was, you shouldn’t
take it for granted. It’s not going anywhere, and future generations will
continue to leverage them. Just don’t drop your eye on Google and you’ll be
fine.
Change #3: Expect Google to buy someone big in the
ecommerce space
When you think of ecommerce, what name comes to mind?
I bet you are thinking of Amazon.
We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.
Even when I’m using a search engine to find something to
buy, I usually click on an Amazon listing because we all love their Prime
shipping feature.
Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.
As consumers, we are just trained to go to Amazon to buy stuff.
And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.
Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.
They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.
Expect them to go after Amazon by helping people create
their own ecommerce site. Whether it is through a Shopify
acquisition or Bigcommerce or any other
platform out there, they want to own the ecommerce market.
It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.
If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.
Change #4: Google will dominate the hardware industry
And no, I don’t mean they are going to create something
better than an iPad or an iPhone.
Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.
They are expensive.
If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.
Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.
Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.
Why?
Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.
It’s a pretty smart move.
I highly recommend that you watch this…
They aren’t just using this strategy with their phones, they
are trying to make all of their products affordable. That way people all over
the world can afford them.
Because if you live in places like Brazil or India, Apple
devices are too expensive, which leads people to choose a Google device.
Less than 5% of the world lives in the United States… the money is in the global markets.
If you are debating which platform to build on, consider Google, even if it isn’t the sexiest due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.
Change #5: Expect Google Ads to go offline
Right now you mainly see ads on their search engine.
Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.
But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.
Over the next few years, I bet you’ll see Google dip into offline advertising.
Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.
They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.
You can also use tools like Hello
Bar to create sliders and popups to drive visitors to your money pages.
Conclusion
The future isn’t going to look the same. Companies like
Tesla aren’t the only ones who are innovating, most big companies are.
Don’t expect Google to just stay the same and not adapt just
like every other tech company is trying to do.
It’s the only way to stay ahead and win.
As marketers and entrepreneurs, Google won’t be the only one
disrupting how you are growing your sales and traffic. But instead of getting
upset or complaining, accept it.
Be productive with your time and focus on adapting. Because
when you are adapting while your competition is complaining, you’ll win.
What other changes do you see Google making in the
future?
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