Thomas lifted the Stanley Cup in 2019 as a rookie with the Blues. Now that he’s a team leader, he’s working to round out his 200-foot game.
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The Cowboys are now 27 seasons removed from their last Super Bowl after losing in the playoffs for the second straight year to the 49ers, but owner Jerry Jones is not fixated on the championship drought; just the quest to get it done in 2023.
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A new study found that a previous COVID-19 infection offers at least the same level of protection as two doses of high-quality mRNA vaccines, such as Moderna and Pfizer-BioNTech. Additionally, people who are infected with the virus may be protected from reinfection for 40 weeks or longer, the study found. It was published in The … Continue reading Prior COVID infection provides just as much protection as vaccines, new study finds
Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam.
Because if a user clicks on a spammy result, and if this continually happens, it creates a terrible experience and people would stop using Google.
They don’t give much detail on the spam update on their website, but luckily for you, we have two things that help us determine what the changes were.
The first thing we have is we track over 900 million domains on the web, so this allows us to see patterns.
The second, which is more relevant for this update is at our agency, NP Digital, we have 100 experimental sites that use AI-written content. The purpose of those sites isn’t to “game” Google, they are more so to figure out how Google perceives AI-written content. And I will go into more detail on what happened with those sites later in this post as the results were interesting.
As in the name, Google’s main goal is to reduce spam. Now they have multiple types of spam updates, such as in July 2021 they had a link spam update.
This update didn’t specify if it was link spam-related or just overall spam.
But when we look at the 900 million plus domains we track, here are the categories that got affected the most in a negative way globally.
As you can see from the chart above, news and sports sites got affected the most. Followed closely by arts and entertainment and technology and community sites.
Most of these sites are heavy content-based and not product oriented.
When we looked at the sites affected here’s what we found:
As you know there are many other factors in SEO. We just couldn’t find any other major patterns. From a surface level, some of the things they looked at seem kind of similar to the helpful content update.
We also looked at the backlinks of the sites that lost the most traffic we couldn’t find any patterns. Now, this doesn’t mean Google did or didn’t look at links as a factor of spam in this update, more so we just didn’t see any patterns.
Now here is where it gets interesting…
Remember how I mentioned that we have 100 AI-generated websites? They are in a variety of industries, and they all have over 60 pages of content if not more that are all AI-generated, and of course, we manually built links (didn’t buy them, and you shouldn’t ever buy links) so that it would help the sites rank.
And in reality, we actually have over 681 AI-generated sites, but most of them don’t get enough SEO traffic. For example, when a site only gets 1,000 visitors a month from Google it is too hard to see patterns as visitor counts drastically change from day to day.
But 100 of the AI-driven sites generate at least 3,000 visitors a month from Google.
None of the sites sell anything or collect leads, they are just informational sites in different industries.
Now of the 100 AI content-generated sites, 53 have their content created purely through AI. And they also have their meta tags and even the headings within the article all created by AI.
Those pages don’t link out to other sites or even internal pages as AI content generation tools don’t really add links.
One thing to note is that most of the AI tools don’t really create content over 500 words unless you start adjusting the content or have the AI writer create content a paragraph at a time.
But for the first batch of AI sites (53 of them), we didn’t have humans modify or change up any of the content. We purely used the content that was created by AI in the form it was created including the meta tags the AI writer created.
Now in the second batch, we had 47 sites, on these sites we used AI to create the content, but then we had a human modify the content to ensure it was better and provided more value. Humans also added internal and external links, they modified the meta tags to be more user-friendly, and they added images and embed videos within the article when it made sense.
The one thing we didn’t do was increase the length much. Because from what we see from our Ubersuggest AI Writer most people just use AI-written content and don’t modify it much. When they do modify it, it tends to be slightly, and people really aren’t adding much in word count.
With our sites, we wanted to replicate what most marketers are doing with AI to get a sense of what Google is trying to solve.
Can you guess what happened to those sites?
The first group of AI-written content, which had no human intervention when it comes to modifying the content didn’t perform as well as the ones that had human intervention.
In essence, they saw on average a 17.29% drop in traffic and their keyword rankings dropped on average by 7.9 positions. Keep in mind that may seem like a lot but none of them really had number 1 rankings for any popular term.
The second group saw a 6.38% drop in traffic and on average a drop in ranking position by 3.3 positions.
But then when we dug deeper because I was curious to see the results for each site, we noticed that not all the sites were hit by the update.
Of the first group of 53 sites, in which the content was NOT adjusted by humans, 14 of them were hit by the update and saw traffic dips between 31.44% and 73.18%. On average the 14 sites lost 51.65% of their traffic.
From the second group, which had humans slightly modify the content, 8 sites were hit. They lost between 29.52% and 81.43% of their traffic. On average those 8 sites saw a 42.17% drop in traffic.
Now what’s funny is some of the other sites in both buckets saw smaller traffic drops such as a few percentage points and a few even saw slight traffic increase from SEO traffic by up to 4% when you compare pre-update and post-update traffic as it took 48 hours for the update to roll out.
But here is where it gets interesting, in the first group of the 14 sites that were affected, 13 of them also saw traffic drops from the helpful content update. And from the second group, all 8 of the sites were hit by the helpful content update.
One thing to note is that there weren’t tons of days of data post update from when Google finished rolling things out to when I released this blog post. And I didn’t want to compare Sunday traffic with Wednesday traffic. As you need to look at Sunday versus last Sunday to remove biasedness. Nonetheless, the above stats are what we saw and the ranking drops also confirm that these sites were hit by the update.
From what we are seeing, the majority of this update focused on content, meta tags, and keyword stuffing. It doesn’t mean Google didn’t look at other factors such as links or duplicative content, but we saw the biggest patterns related to the factors I mentioned above and AI-generated content.
If you want to do well in the long run focus on the user, it really is the way to win. In the short run, you may not come ahead but in the long run, you will.
Just ask yourself questions like is this piece of content going to be helpful to users? Is using the same meta tags on all pages helpful? Is my website providing enough value that people will want to link to me?
In essence, you are just spot-checking yourself and doing what’s best for users.
What did you see from the Google spam update?
Steve Doocy discusses with Greg Gutfeld and other guests how a man at a pizza restaurant in Scranton, Pennslyvania left a $3,000 tip and is now being sued for refusing to pay it on “Gutfeld!”
GREG GUTFELD: BIDEN MADE A WARTIME SPEECH FOR AMERICANS AGAINST AMERICANS
STEVE DOOCY: Well, I do know if you write. If you write, essentially, it’s a check for $3,000 to a waitress. And you write tips for Jesus. You put Jesus, and then you defraud. I mean, that’s just an easy pass trip to hell. If you ask me. Hmm. But ultimately, unless this guy goes ahead and makes good on it, I think you should call your buddy Nancy Grace, and she should get after him. Next thing you know, she’ll be interviewing, you know, former roommates, people who knew him before when he took the evil turn.
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A prototype of what is believed to be the hybrid Chevrolet Corvette E-Ray has been spotted being tested without any camouflage obscuring its body.
Two weeks ago, Kentucky was hanging onto a lead at South Carolina, looking for their second conference win of the season. Now, fast forward three weeks later, and the Wildcats are taking on the visiting LSU Tigers for an opportunity to be 4-0 in the SEC. They knocked off Florida last weekend and are now tied for first in the SEC East.
The number of worldwide social media users will surpass 3 billion by 2021.
That’s more than a third of the Earth’s population!
That creates an incredible opportunity to reach online users, and you shouldn’t pass it up.
However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t.
Otherwise, you risk wasting time, energy, and money on flawed campaigns.
Don’t worry. That’s where social media audits can help.
In this post, I’ll show you how to perform a social media audit in just 30 minutes.
The result will tell you if you’re on track to hit it big or if you’re at risk of flushing more dollars down the drain.
Before we get to that, let’s talk about preparing your audit.
“Auditing” can sound intimidating.
I’ve worked with agencies that charge tens of thousands of dollars and take months to complete a single audit.
In this case, though, yours will be pretty simple. We’ll take a look at each platform and identify a few critical KPI benchmarks to gauge progress.
How often should you perform an audit?
Ultimately, you can do them as often as you’d like to. I recommend at least once a year, but every quarter is ideal.
The point is that you do it consistently and in a way that works for you.
I recommend creating a spreadsheet to maintain all of the information you’ll be recording. Google Drive is a great place to do so since it’s free. Here’s how to do a simple one.
Pull up Google Drive and create a new Google Sheets.
I like using Google Drive because you can share them with your team, partners, and other vendors.
Next, you’ll want to label the columns.
These will be categories that list account information and key performance indicators.
What exactly should your columns contain? Here are some ideas:
These create a nice base to work off of. Here’s what my spreadsheet looks like now.
It seems a bit empty, huh? Let’s fix that by entering our account information.
I’d suggest that you date your audits or add monthly sections to them. This helps track monthly changes when you audit again in the future.
Since every platform is unique, you could also add columns for network-specific metrics.
With this basic template, you’re ready to use your auditing spreadsheet. Now, it’s time to get to work.
I’ll walk you through analyzing Facebook, Pinterest, Instagram, and Twitter. If you are using TikTok or other niche social media platforms, add those to your spreadsheet as well.
Facebook collects tons of useful data about your Pages and organizes it in one place. You can access it by visiting the Facebook Business Suite.
On that page, Facebook provides valuable insights into both your ad accounts and the business Page itself.
Since we’re focusing on general social media today, let’s first take a glance at the overview.
Right away, Facebook displays information about your Page likes, reach, and the engagement you’ve accumulated. You can filter the results for today, yesterday, the last seven days, or the last 28 days.
Next, click the arrow to the left of your Page to see a breakdown of your best-performing posts.
This will tell you what type of content is delivering the most engagement and reach. With this information, let’s go back to our spreadsheet and fill it in.
It should look similar to this:
As you can see, I’ve entered how many new followers I’ve gained, how much my engagement has improved, and what content performed the best.
What about demographics?
For that, you will need to visit the insights tab. Click on This will give you a report on all of the Pages you run.
Select the Page you’re auditing and it will take you to an overview.
You can also click “results’ to see how many people you reach (this will also show you Instagram reach if you’ve connected that account.)
You’ll also see:
You have to market differently to every target demographic. Take note of which gender, age groups, and locations make up the majority of your fans.
You can use this data later for tailoring content. But first, let’s input some of this data into our spreadsheet.
With that simple Facebook audit, you should now have a good idea of who your target audience is and what content they enjoy the most.
When you decide to audit your Page again, you can compare these metrics to the updated ones to see how your content performs.
Pinterest is a goldmine for marketers.
It’s a platform that heavily rewards quality infographics and visual content. It also offers an awesome analytics page to boot.
Once you’ve upgraded to the free business account, you can select “Analytics” and “Overview” from the top-left corner.
The overview will tell you your average daily impressions, average daily viewers, and most popular content. These first two metrics are convenient for measuring your account’s growth.
As we saw with Facebook, understanding what content performs best will help you offer more of it in the future. This can further increase your engagement and pins.
What kind of content do you notice performs well for your page?
To dig into the demographics of your Pinterest follower, you can click the arrow beside “People you reach.”
You will find information about their location, gender, and language.
Clicking the “Interests” tab shows categories that your followers are most likely to be interested in.
Record these in your spreadsheet. In the future, you could publish more content in these categories to see if your followers enjoy them.
You’ll also see your impressions, saves, and clicks on the “Profile” page.
Saves and clicks are arguably the most important metrics here.
Seeing which posts users save the most will tell you which content to focus on and which to dial back.
It also reveals which types of pins are driving the most traffic to your website.
Selecting the “All-time” tab shows you which pins received the most shares and ranked the highest in searches.
Do you notice any similarities between the pins that are receiving the best feedback? Note this in your spreadsheet.
Record any important data in your spreadsheet. By now, your spreadsheet should be filling out quite nicely.
Instagram is the go-to social media platform for fashion, beauty, and health brands.
Instagram already has over a billion users. Plus, more than 200 million businesses are using it to reach customers, too.
If you upgrade to a business account (and have 100 followers) you gain access to Instagram Insights. This is their native analytics tool to aid you in measuring performance.
It won’t give you insights into content that you posted before you upgraded, but it will give you information about your posts from then on. It can only be accessed from your phone.
Start by tapping the “hamburger” menu in the upper right-hand corner (the three lines.)
Then tap Insights.
If you visit the Insights homepage, it will give you a general overview of your Instagram account. It first content overview, including posts and Stories.
There are also three tabs: content, activity, and audience. The audience tab will show you who your followers are and demographics.
If you want to find out even more about your followers, click “See More” at the top-right corner. That will pull up two graphs.
One will show you the hours when your followers are most active.
The other will reveal which days they are most active.
You can use this to find the most optimal day and hour to post.
Next, it’s wise to analyze how your photos are performing. You can do this in one of two ways.
The first option is to select an individual post and click “View Insights.”
Likes, comments, shares, and saves will appear at the top. Instagram also tells you how many profile visits the post resulted in and your reach.
Since hashtags are a huge part of marketing on Instagram, take the time to see which ones attracted the most users.
Consider adding that to your spreadsheet as well if you’d like.
Over time, you will be able to weed out the lesser-performing hashtags and replace them with better ones.
The second approach is to navigate to the posts area of the Insights homepage.
Click “Content” and Instagram will display every post from the last year and their impressions.
You can further filter it by time, type of content, and measurements such as comments or likes.
There are numerous ways that you can take advantage of this.
For example, you can filter by content to discover whether your audience likes photos, videos, or carousel posts the most.
Refine it down to comments and you may notice which captions or questions get the most responses.
Have you ever posted an Instagram Story?
For businesses, it’s a fun way to show followers behind-the-scenes action.
With the Insights tool, you can dive into how your Stories are performing. Simply open a Story and click the viewers on the bottom-left area of the screen.
You will find which users viewed the Story, total impressions, and reach. It also documents actions like replies and clicks.
Use this to determine which content followers respond to the most positively with Instagram Stories.
Twitter advertising is one of my favorite techniques for quickly gaining attention because it’s so simple.
If you visit the Ads Manager, you will gain access to your account’s analytics.
Let’s start by selecting the “Analytics” drop-down menu and clicking “tweet activity.” This will let you view tweet engagement, impressions, and more.
First, Twitter is nice enough to give you a convenient graph of your impressions over the last 28-day period. You can change this to the last seven days or a custom number as well.
Click the “Top Tweets” tab to see which of your tweets in a selected period are the most popular. Twitter determines this based on engagement and impressions.
Do you notice any trends?
Are certain calls-to-action or styles of tweets doing better than others?
These are questions you should ask yourself to further complete the audit.
Do you know who your followers are?
Well, you can figure that out by visiting “Audience insights” under the “Analytics” tab on top again.
Make sure that you change the selection to your followers.
At first glance, you’ll see an overview with several tabs.
On this first page, you can see information about your followers, such as their:
If you click the “Demographics” tab, you’ll see the following:
It’s safe to say that Twitter has a seriously impressive analytics system. It’s convenient, too.
From exact regions to home value, there’s nothing you won’t know about your followers.
Moving along to the “Lifestyle tab,” you’ll get a better idea of what interests them. This is great information to use for tailoring your content.
If you know what they like, you can integrate that into what you post.
They will feel much more connected to your brand when they know that you understand them on a deeper level.
For those of you who are involved in e-commerce, you’ll find a special benefit to the next tab, which is the “Consumer Behavior” tab.
Twitter shows us what kind of consumer buying style our followers fall under and what kind of consumer goods they enjoy purchasing.
This is a goldmine if you sell products online.
It’s literally telling you how they prefer to shop and what they’re looking for.
Finally, the “Mobile Footprint” tab tells you which carrier and devices your followers mostly use.
You’re sitting back and marveling at your in-depth spreadsheet. Now what?
It’s time to get marketing.
You now hold a great deal of data that you can use to improve your social channels and your business as a whole.
You should start with content.
What type of content does your audience like the most? Try producing more of this and measure the results next week or next month.
For example, you may find that your Facebook fans prefer videos over images. As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement.
I recently posted this video on Facebook:
It was a direct result of a simple social media audit like this.
I’m investing a ton into video marketing because I’ve seen that it produces the best results across almost every platform.
I typically don’t talk about “finding your passion” and that type of stuff. I usually like to stick to nerdy marketing ideas.
However, I’ve noticed that more personal topics like this get an awesome reaction.
Guess what?
I’m adding more topics like this to my content calendar.
The whole reason for producing this content is to gain awareness and increase engagement.
The purpose is not to try and sell anything.
Instead, you want to mix content types and topics to drive the most interest possible.
Then, you can run retargeting campaigns with custom audiences to eventually sell to everyone who’s watching, commenting, and hitting the Like button.
With all of the research you’ve performed, you also now know a lot more about the demographics of your fans.
Things like age, gender, and location are much more concrete.
In the beginning, you probably had a rough idea of what your ideal user was like. Now, you know for sure.
I’d recommend searching for market reports based on your target demographics. These will give you further ideas on how to serve them better.
Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience.
Going off of this example, we might experiment by offering free shipping, discounts, or other convenience as the studies suggest.
Once you’ve compiled all of the previous data on your users, it’s simple to find out what works for them.
Reports and similar publications will detail trends and opportunities to take advantage of.
New sales channels and promising promotional strategies are some things to expect.
Overall, you know what your ideal user responds to the best, so you can tailor more content toward that.
You now also know which platforms are delivering the biggest results.
You can use this information to implement what we call the “80/20 rule.”
It involves doubling down on the social networks that work the best for you.
Perhaps Instagram and Facebook drive the most traffic. If that’s the case, then focus your attention on those platforms.
Putting more energy into just a couple of networks may create more results than diversifying.
This rule also applies to content and advertisements. The data is telling you what works the best, so consider shifting your focus to just a few key areas.
At the same time, you can take this opportunity to test out different platforms. At the end of the day, you’ll never know until you try.
Maybe another social network would perform incredibly well, but you just haven’t tested it.
You can test a couple on a smaller scale and look at the results before you invest too much time into it.
You should also now be setting goals for your social accounts, including:
When you perform another audit, you should be able to do it faster. You’ll be much more familiar with the process, which will help you streamline the process.
When you perform your next audit, you can track changes by comparing your numbers to your previous audits.
Over time, you will have a vivid picture of how your social accounts are developing.
Do you include ads in your social media marketing strategy?
If so, you’ll want to make them a component of your audit.
Ad platforms on Facebook and Pinterest, for example, will record the performance, costs, and other metrics for the ads you run.
Analyze which ad types and creatives are bringing you the best results. You could invest more of your budget into these while dialing back others.
This way, you can avoid spending money on advertisements that don’t deliver the most value.
Even small experiments with paid campaigns can help you better calibrate your organic efforts.
I integrate SEO and PPC for this very same reason.
I run a quick PPC campaign to find the keywords that convert best within an industry. Then, I’ll start building out content and SEO campaigns around this new data.
The same applies to social. Run paid campaigns to quickly identify top content, audiences, and so on. Then, tailor your organic efforts around what already works.
To understand what is working or what is not in your social media strategy.
Any time you are considering changing your strategy or at least once a year.
No. While they can be helpful, the internal tools on social media can be used in your audit.
Social media audits help you find strengths, weaknesses, and opportunities in your social media strategy. Use it to target a more defined audience, improve your social media strategy, and work harder not smarter.
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A social media audit doesn’t have to be long or tedious.
If you follow what I’ve outlined in this article, you can complete yours in as little 30 minutes.
Every social media platform offers analytics and insights that you need to improve your social media marketing strategy and speak to your audience in their language.
Preparation and organization are the keys to a successful audit. That’s why a simple spreadsheet is so handy.
You’ll want to keep a record of how these numbers increase or decrease over time. That way, you can draw conclusions about what’s working and what’s not.
Set a schedule to perform your audits, too. You could do them on a weekly, monthly, or quarterly basis.
Don’t be afraid to experiment by trying out new social media networks. You can add these to your next audit.
Set goals based on the collected data, and you’ll be consistently growing your social accounts over time.
What do you think is the most important part of a social media audit?
The Chevrolet Corvette Stingray’s fuel economy rating has been reduced because too many customers are choosing an optional high performance package that makes it less efficient.
And how can they affect if you can get funding? We tell you all about NAICS Codes. They could be the difference between getting business money or not getting any money.
Federal statistical agencies use the North American Industry Classification System (NAICS) . The idea is to classify business establishments. This is to collect, analyze, and publish statistical data, related to the U.S. business economy.
The NAICS was developed under the auspices of the Office of Management and Budget (OMB). Its adoption was in 1997. The intention is to replace the Standard Industrial Classification (SIC) system. The U.S. Economic Classification Policy Committee (ECPC) developed it with Statistics Canada and Mexico’s Instituto Nacional de Estadistica y Geografia. The intent was to make business stats easy to compare among North American countries.
NAICS is a 2- through 6-digit hierarchical classification system. It offers five levels of detail. Each digit in the code is part of a series of progressively narrower categories. The more digits in the code, the more classification detail.
The first two digits are the economic sector. The third digit designates the subsector. And the fourth digit designates the industry group. The fifth digit designates the NAICS industry. The sixth digit designates the national industry.
A 5-digit NAICS code is comparable in code and definitions for most of the NAICS sectors. This is across the three countries participating in NAICS. They are the United States, Canada, and Mexico. The 6-digit level lets the U.S., Canada, and Mexico all have country-specific detail. A complete and valid NAICS code has six digits.
NAICS industry codes define businesses based on the primary activities they engage in. Recently, the NAICS changed many of its codes as it updated its philosophy. It no longer sets aside online businesses. Now the NAICS no longer distinguishes businesses by how they deliver goods or services.
There is an older NAICS list of high-risk and high-cash industries. Higher risk industries on the list include casinos, pawn shops, and liquor stores. But it also included automotive dealers and restaurants. But this list is from 2014 and does not appear to have ever gotten any updating.
Per the NAICS, various professionals in the banking industry compiled the list. The idea was to use it as a working guide. But it is not an officially sanctioned list. They do not guarantee the accuracy of this list.
When considering any aspects of a business, risk must be a major factor. There are inherent issues in every single industry. But some businesses are considered to be risky by their very nature. This is the case even if everything else goes off like a hitch and the business is prospering. Risk is inherent within these business types. Even if your business doesn’t feel risky, it could be anyway.
Learn more here and get started with building business credit with your company’s EIN and not your SSN.
The biggest reason why risk matters has to do with funding. There are several industries where lending institutions are hesitant to do business. In those particular cases, there are stricter underwriting guidelines. But at least a company can get funding.
In some industries, no funding is available at all. As a result, those businesses will need to find other solutions for financing. These solutions can include:
Still, a lot of businesses would rather work with lenders. But where are lenders’ ideas of the degree of risk coming from? One clue comes from the CDC.
The Centers for Disease Control looks at risks in small businesses. Part of the calculation of risk comes from occupational injuries. But the other side of the risk coin is occupations which are high in cash transactions. After all, a pawn shop might not have much of a specific risk of injury at all. But the large amounts of cash normally associated with one mean it can be a tempting target for thieves.
These industries (among many others) can get an automatic decline:
Learn more here and get started with building business credit with your company’s EIN and not your SSN.
These industries (among many others) can be subject to stricter underwriting guidelines:
According to the older list, the following codes are among those considered to be high risk:
How do you choose a better code?
Of course you want to be 100% honest when it comes to selecting your NAICS code. But if more than one can apply, you don’t have to choose the one that’s higher risk. So it pays to check and be careful when making your selection.
Also, if only high risk codes apply, there’s nothing wrong with changing your business. Then you may be able to match a related but lower risk code. There is nothing underhanded or dishonest about doing this.
Let’s say your business is automotive transmission repair (NAICS Code 811113). We know this is a high risk code. But 811191 is not on the NAICS list. It covers Automotive Oil Change and Lubrication Shops. So why not offer oil changes and use the lower risk code? It could be the difference between getting funding, or not.
The Internal Revenue Service will use the NAICS code you select. This is to see if your business tax returns are comparable to other businesses in your industry. If your deductions do not reasonably resemble other businesses in your industry, your business could be subject to an audit.
The IRS may label some companies as high-risk when they do not choose the right NAICS code. But if you know how the system works, then you can choose the correct code on your first try.
Learn more here and get started with building business credit with your company’s EIN and not your SSN.
Lenders, banks, insurance companies, and business CRAs all use codes. They tend to use both NAICS and SIC Codes. SIC Codes are the older business classification system. D&B uses both SIC and NAICS Codes.
OSHA uses NAICS Codes for industry identification in its data. These agencies use them to determine if your business is in a high-risk industry. So you could get a loan or business credit card denial based on your business classification. Some SIC codes in particular can trigger automatic turn-downs. You could end up paying higher premiums, and get reduced credit limits for your business.
Will a better NAICS code guarantee funding for your business venture? Of course it won’t. But at least your business will not be automatically turned down before you can make a case for funding.
Industries are defined by codes from the North American Industry Classification System. Codes go up to six digits for the most granular information. Some codes are always associated with high risk. This makes it harder to get business funding. So if more than one NAICS code can apply to your business, pick the one that’s less risky.
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