Tag: Useful

How to Get Useful Data From Losing and Inconclusive A/B Tests

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. 

What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? 

Don’t throw in the towel just yet!

There’s a ton you can do with inconclusive or losing A/B testing data. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing.  

Why A/B Testing Is Crucial to Digital Marketing Success

A/B testing helps marketers understand the impact of optimization methods. For example, it can show how changing an ad headline impacts conversions or whether using questions in titles drives more traffic. 

conversion XL get useful data from losing and inconclusive A/B Tests

A/B testing provides hard data to back up your optimization techniques. This allows marketers to make better business decisions because they aren’t just guessing at what drives ROI. Instead, they’re making decisions based on how specific changes impact traffic, sales, and ROI. 

How Do I Know If I Have a Losing or Inconclusive A/B Test? 

After running an A/B test, you’ll see the results in your own data dashboard (such as Google Analytics) or in the testing tool you use. 

Optimizely, a popular A/B testing platform, provides data in an experiment results page, which tracks each variation, number of visitors, how many people completed a specific action, revenue, and other metrics. 

How Do I Know if I Have a Losing or Inconclusive A/B Test

The example above shows variation number one had fewer visitors but drove 5 percent more revenue, making it a clear winner.

Other times, the numbers might be much closer. An inconclusive test might mean the numbers are less than a percent off, or neither variation got any traffic at all. 

When your tests don’t have enough data or if the numbers are too close, they are considered inconclusive or statistically insignificant.

Then, use these tips to make the most of your data. 

6 Ways to Leverage Data From Losing or Inconclusive A/B Testing 

You’ve run your A/B tests and are excited to get the results. Then, something unexpected happens: The variation you expected to win performs worse! Or you find the variations don’t actually impact the metrics you are tracking at all.  

Now what? Don’t assume your test failed. There are plenty of steps you can take to leverage that data. 

Try Something Really Different 

Inconclusive test results could mean your variations are too close. A/B testing can help you see if a small change (like using red versus green buttons) impacts conversions, but sometimes those tiny tweaks don’t have much impact at all. 

Remember that you may need to run the test with several similar variations to see what caused the change. 

Rather than getting discouraged, consider it an opportunity to try something totally different. For example, change the page layout, add a different image or take one away, or completely revamp your ad, asset, or CTA. 

Analyze Different Traffic Segments 

So, your A/B test came back with almost identical results. Does that mean nothing changed? Maybe not. Rather than looking at all the data, try segmenting the audience to see if different people responded differently. 

For example, you might compare data for:  

  • new versus returning customers 
  • buyers versus prospects 
  • specific pages visited
  • devices used
  • demographic variations
  • locations or languages

Overall, your test might be inconclusive. However, you might find specific segments of your audience respond better to certain formats, colors, or wording. 

You can use that information to segment ads more appropriately or create more personalized ads or content. 

Look Beyond Your Core Metrics 

Conversions matter, but they aren’t everything. You might have hidden data in your losing test results. 

For example, you might find conversions were low, but visitors clicked to view your blog or stayed on the page longer. 

Sure, you may rather have sales. However, if visitors are going to read your blog it means you’ve connected with them somehow. How can you use that information to improve the buying process? 

Say you run two variations of an ad. If one variation drives massive traffic, and 30 percent of visitors from that variation convert, this could mean more revenue. Obviously the winner, right? 

Not necessarily. Take a glance at your “losing” ad to see if it drove less traffic but had higher conversions, for instance. If you’d only been looking at traffic and outright revenue, you might not have noticed the second ad works better statistically, if not in rough numbers.

Now, you can dig into the data to find out why it drove less traffic and use that to improve your next set of ads. 

Remove Junk Data

Sometimes tests are inconclusive not because your variations were terrible or your testing was flawed, but because there’s a bunch of junk data skewing your results. Getting rid of junk data can help you see trends more clearly and drill down to find crucial trends.  

Here are a few ways to clean up junk data so you can get a clearer understanding of your results: 

  • Get rid of bot traffic. 
  • If you have access to IP addresses, remove any from your company IP address. 
  • Remove competitor traffic, if possible. 

Also, make sure to double-check tracking tools you use, such as URL parameters, work correctly. Failure to properly track testing can skew the results. Then, verify that sign-up forms, links, and anything else that could affect your data are in working order.

Look for Biases and Get Rid of Them

Biases are external factors impacting the results of your test. 

For example, suppose you wanted to survey your audience, but the link only worked on a desktop computer. In that case, you’d have a sample bias, as only people with a desktop will respond. No mobile users allowed.

The same biases can impact A/B tests. While you can’t get rid of them entirely, you can analyze data to minimize their impact. 

Start by looking for factors that could have impacted your test. For example:

  • Did you run a promotion? 
  • Was it during a traditionally busy or slow season in your industry? 
  • Did a competitor’s launch impact your tests? 

Then, look for ways to separate your results from those impacts. If you can’t figure out what went wrong, try rerunning the test. 

Also, take a look at how your test was run. For example, did you randomize who saw which versions? Was one version mobile-optimized while the other wasn’t? While you can’t correct these issues with the current data set, you can improve your next A/B test. 

Run Your A/B Tests Again 

A/B testing is not a one-and-done test. The goal of A/B testing is to continuously improve your site’s performance, ads, or content. The only way to constantly improve is to continually test. 

Once you’ve completed one test and determined a winner (or determined there was no winner!), it’s time to test again. Try to avoid testing multiple changes simultaneously (called multivariate testing), as this makes it hard to see which change impacted your results. 

Instead, run changes one at a time. For example, you might run one A/B test to find the best headline, another to find the best image, and a third to find the best offer.

Losing and Inconclusive A/B Testing: Frequently Asked Questions

We’ve covered what to do when you have losing or inconclusive A/B testing results, but you might still have questions. Here are answers to the most commonly asked questions about A/B testing. 

What is A/B testing?

A/B testing shows different visitors different versions of the same online asset, such as an ad, social media post, website banner, hero image, landing page, or CTA button. The goal is to better understand which version results in more conversions, ROI, sales, or other metrics important to your business. 

What does an inconclusive A/B test mean?

It can mean several things. For example, it might mean you don’t have enough data, your test didn’t run long enough, your variations were too similar, or you need to look at the data more closely. 

What is the purpose of an A/B test?

The purpose of an A/B test is to see which version of an ad, website, content, landing page, or other digital asset performs better than another. Digital marketers use A/B testing to optimize their digital marketing strategies. 

Are A/B tests better than multivariate tests?

One is not better than the other because A/B and multivariate tests serve different purposes. A/B tests are used to test small changes, such as the color of a CTA button or a subheading. Meanwhile, multivariate tests compare multiple variables and provide information about how the changes interact with each other. 

For example, you might use multivariate testing to see if changing the entire layout of a landing page impacts conversions and which changes impact conversion the most. 

What are the best A/B testing tools?

There are a wide range of testing tools based on your needs and the platform you use. Google offers a free A/B testing tool called Google Optimize. Paid A/B tools include Optimizely, VWO, Adobe Target, and AB Tasty.

You may also be able to run A/B tests using WordPress plugins, your website platform, or marketing tools like HubSpot.    

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Conclusion: Make the Most of Losing or Inconclusive A/B Testing  

A/B testing is crucial to the success of your online marketing strategy. Whether you focus on SEO, social media, content marketing, or paid ads, you need A/B testing to understand which strategies drive results. 

Every A/B test is valuable—whether your new variation wins, loses, or is inconclusive, there is important data in every test result. The steps above will help you better understand your A/B testing results so you can make changes with confidence. 

Have you used losing or inconclusive A/B testing before? What insights have you gathered? 

12 Useful Open Graph Meta Tag Types for Facebook and Twitter

What You Need to Know About Open Graph Meta Tags for Total Facebook and Twitter Mastery

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers.

So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post?

Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter make them some of the best sharing, but do you know how to optimize that outreach potential?

Open graph meta tags were designed to do just that. But what are they, why do they matter, and — most importantly — how do you use them?

What Is Open Graph and Why Was It Created?

Facebook introduced Open Graph in 2010 to promote integration between Facebook and other websites by allowing posts to become rich objects with the same functionality as other Facebook objects.

Put simply, it helps optimize Facebook posts by providing more control over how information travels from a third-party website to Facebook when a page is shared (or liked, etc.).

To make this possible, information is sent via Open Graph meta tags in the <head> part of the website’s code.

Now, other social media sites also are taking advantage of social meta tags.

Several other major platforms, including Twitter and LinkedIn, recognize Open Graph tags. Twitter actually has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, Twitter uses Open Graph tags instead.

Why Marketers Should Care About Open Graph

Social media sites are the major drivers of most of the web’s traffic. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers.

Most importantly: open graph meta tags can have a massive impact on conversions and click-through rates.

Have you ever shared a link on Facebook only to find that the thumbnail was missing, or there was a totally different picture than you expected?

Knowing just a little about Open Graph tags can help you tackle these problems and improve your social media marketing.

Adding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media, so that means it’s worth looking into. Let’s take a look at the most important meta tags for Facebook and how to optimize them for better sharing.

Understanding Facebook Open Graph Meta Tags

Facebook has several open graph meta tag types. Let’s cover the different types, then I’ll cover how to use them.

Facebook HTML Tags open graph meta tags guide

og:title

As you might guess, this is how you define your content’s title. It serves a similar purpose as the traditional meta title tag in your code. In fact, if Facebook doesn’t find the og:title tag on your page, it uses the meta title instead.

Keep in mind that the text shown on a Facebook feed is in bold and extremely eye-catching. It must be compelling, just like a good post title.

There is no limit on the number of characters, but it’s best to stay between 60 and 90. If your title is longer than 100 characters, Facebook will truncate it to only 88!

Example:

<meta property=”og:title” content=”Your eye-catching title here” />

og:url

This is how you set the canonical URL for the page you are sharing. What this means is that you define one page that all your shares will go to. It’s useful if you happen to have more than one URL for the same content (for example, using parameters). Important note: URL provided is not shown on Facebook newsfeed, only domain is visible.

Example:

<meta property=”og:url” content=”http://www.yourdomain.com” />

og:type

This is how you describe the kind of object you are sharing: blog post, video, picture, or whatever. The list to choose from is long. Here are some examples:

Web based:

  • website
  • article
  • blog

Entertainment:

  • book
  • game
  • movie
  • food

Place:

  • city
  • country

People:

  • actor
  • author
  • politician

Business:

  • company
  • hotel
  • restaurant

You can see the full list of types here.

This tag is important if your page has a “Like” button and represents a real-life object (like a book or a movie). It determines if your content will appear in a user’s interest section of her profile in the event she “Likes” it.

In most cases, you will use the “website” value, since what you are sharing is a link to a website. In fact, if you don’t define a type, Facebook will read it as “website” by default.

Example:

<meta property=”og:type” content=”website” />

og:description

This meta data descriptor is very similar to the meta description tag in HTML. This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook.

Unlike a regular meta description tag, it won’t affect your SEO. (So, don’t spend too much time figuring out how to sneak in keywords.) However, it’s a good idea to make it compelling because you want people to click on it.

You are not limited to a character count, but it’s best to use around 200 letters. In some cases, depending on a link/title/domain, Facebook can display up to 300 characters, but I suggest treating anything above 200 as something extra.

Example:

<meta property=”og:description” content=”Your entertaining and descriptive copy here, if your meta description is good, use it.” />

og:image

This is the most interesting Open Graph tag for many marketers because a picture always helps content stand out. This is how you ensure that a particular thumbnail will be shown when your page is shared. It can be very helpful for your conversion rates.

Make sure you set the og:image you choose, otherwise Facebook will show something stupid like an unwanted ad banner scraped from the page, or nothing at all (as below). We definitely don’t want that!

FB no thumbnail open graph meta tags

It’s important to remember that if your page is static and you don’t use any sort of content management system (CMS) (like WordPress), you need to change the og:image manually for each of your pages.

If your website is controlled with a CMS and you installed the relevant plugin, the og:image tags are assigned automatically for each page. Look for the list of plugins further down.

The most frequently recommended resolution for an OG image is 1200 pixels x 627 pixels (1.91/1 ratio). At this size, your thumbnail will be big and stand out from the crowd. Just don’t exceed the 5MB size limit.

FB my full open graph meta tag example

If you use an image that is smaller than 400 pixels x 209 pixels, it will render as a much smaller thumbnail. It’s nowhere nearly as eye-catching.

FB little thumbnail for open graph meta tags

Keep in mind that the picture you use as an Open Graph image can be different from what you have on your page.

Why wouldn’t you leverage that opportunity to stand out even more?

For example, if your title is good, but the picture you are using is not very exciting (not an infographic or a good-looking person, etc.), consider using an image with a good line or two of copy instead (see example below).

One thing you need to remember if you do this: lace your text, or the most significant part of it, in the middle of the image. This matters because Facebook trims the sides of thumbnails.

FB thumbnail centred with text open graph meta tag

Example:

<meta property=”og:image” content=”http://www.yourdomain.com/image-name.jpg” />

Advanced Facebook Open Graph Tags

The Open Graph tags above are the ones you really need to know (og:description not so much, but it is useful). There are other, more advanced, tags you can use to provide even more in-depth specifications.

  • og:locale – defines the language, American English is the default
  • og:site_name – if the page (object) you are sharing is part of a larger network
  • og:audio or og:video – to add additional audio or video files to your object
  • fb:app_id – for linking to a Facebook application (e.g., FB Comments) with the object

Check Your Open Graph Tags

To make life easier, Facebook has created a tool called Sharing Debugger. It has two very helpful functionalities.

First, when you type in the link you want to check, it returns any errors and suggestions for OG tags, if there are any. You also can check what the og:image looks like, what your description is, and so on.

Second, it clears the Facebook cache. Imagine this: you post a link to Facebook, but then you see a mistake in the thumbnail, so you go back to your site and adjust the OG tags, and you post it again on Facebook.

Probably, nothing will happen. The thumbnail will stay the same. This is because of the cache. The Facebook Sharing Debugger will refresh the cache on your links after any adjustments, so remember to use it each time.

Facebook Object Debugger open graph meta tags

Open Graph Meta Tags for Twitter: Twitter Cards

Like Facebook’s Open Graph tags, Twitter Cards let you stand out from the crowd of tweets. They allow some additional content to be generated from your 140-character tweet.

This doesn’t show up on people’s feeds automatically, but it adds a little “View summary” button below the tweet.

Evolero 2 twitter open graph meta tag examples

When you click it:

Twitter Card Tags open graph meta tags example
Twitter Card Tags open graph meta tags example

It’s a tempting thing to click and provides a handy summary of the shared page—the Twitter Card. Surprisingly, not many sites take advantage of these tags. This is a big opportunity to make your tweets stand out in crowded Twitter feeds.

The best way to get them is to install one of the WordPress plugins. WordPress SEO by Yoast, mentioned above, does the job. If that’s not an option, ask your web developer and give him the ready-to-implement Twitter Card tags. Here’s how you’ll make them.

twitter:card

This required tag works in a similar way to og:type. It describes the type of content you are sharing. There are 7 options to choose from: summary, photo, video, product, app, gallery, and “large version” summary.

Depending on the type of content you choose, the link at the bottom of your tweet changes. You can get “View summary” for summaries, “View photo” for photos, etc. If this tag is not set, Twitter reads your link as a “Summary” by default.

Example:

<meta name=”twitter:card” content=”summary” />

twitter:title

This basically does the same thing as its OG counterpart. You specify the title for your article that will show up in bold. It’s smart to avoid repeating the same text you have in your tweet. Make the most of the space provided and let the two pieces of copy play on each other to reinforce the message. Use up to 70 characters.

Example:

<meta name=”twitter:title” content=”Your title here” />

twitter:description

Use this tag to write a descriptive lead to the page you are sharing. As with Open Graph tags, don’t focus on keywords because they won’t matter for your SEO. Create compelling copy that nicely complements your tweet and the title. Twitter limits this part to 200 characters.

Example:

<meta name=”twitter:description” content=”Your 200-character description here” />

twitter:url

This sets the canonical URL for the content you are sharing. (For more information, review the description for the equivalent Facebook Open Graph tag above.)

Example:

<meta name=”twitter:url” content=”http://www.yourdomain.com” />

twitter:image

Yes, you guessed it. This is how you set the picture to go with your tweet. Twitter allows two options, a card with a smaller or a larger picture.

You decide which one you want in the type tag. If you go for the large option, make sure it has a resolution of at least 280x150px and that the file size is not more than 1MB. You can consider using the same trick as with the Facebook thumbnail: add some text to the image to boost the message.

Example:

<meta name=”twitter:image” content=”http://www.yourdomain.com /image-name.jpg” />

Request Approval from Twitter

Keep in mind that, before you can fully benefit from Twitter Cards, you need to request approval for your page from Twitter. Fortunately, this doesn’t take much time and can be done easily using their Card Validator. Once you get approval, Card Validator serves exactly the same purpose as the Facebook Sharing Debugger, allowing you to check your links before you commit.

Twitter Card Plugins

Just like with Facebook, there are plenty of plugins available for implementing Twitter Cards. Here are a few:

How to Implement Open Graph Meta Tags

How do you implement OG tags? Basically, they belong to the <head> part of your page’s HTML. If you don’t manage the code, you’ll need to ask your web developer for help. You can prepare the whole package yourself using the tips above to save his valuable time.

If you are using WordPress, just install one of the plugins that neatly implements the code for you. I like to use WordPress SEO by Yoast, but there is an official Facebook Plugin and others to choose from.

Wordpress SEO by Yoast for open graph meta tags

Here are other OG plugins/extensions/add-ons for:

Open Graph Meta Tags Conclusion

The final code for both Facebook and Twitter should look more-or-less like this:

final code screen open graph meta tags conclusion

It might seem a bit confusing, but luckily there are several tools that make the process easier — you don’t need to know how to code.

It’s surprising how few people optimize these tags. It’s worth doing because it helps you stand out and draw more clicks and views, and it can even help improve your SEO —all things that lead to more profit.

Have you implemented open graph meta tags? How has it impacted your site?

15 Useful Clubhouse Tools to Help Your Marketing

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. 

This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. 

If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue. In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. 

Why Should You Use the Clubhouse App for Marketing? 

The Clubhouse app puts a unique spin on social networking by restricting communication to nothing more than audio. You also need to know how to get a Clubhouse invite, which essentially requires you to reach out on social media and get your name out there. 

It creates a bit of exclusivity that makes it all the more rewarding when you finally make it onto the platform. If you receive a Clubhouse app invite, you’ll be able to join chat rooms covering a wide variety of topics ranging from SEO to commercial plumbing. 

Once you join a room, you’ll be able to sit back and listen or raise your hand and try to get into the conversation. As you get more and more involved in the community, you’ll have the opportunity to become a moderator or even create your own room and invite your followers in to listen to what you have to say. 

As you can probably tell, there’s marketing potential here. Like Twitch and Snapchat, the conversations you have on the platform are gone once the chat ends. This presents a unique opportunity for you to bring people in and potentially operate the social network like a live webinar. 

One big plus is that a camera isn’t a feature of the platform, so you don’t have to worry about being seen on screen. The platform is similar to podcasting, which has grown by 29.5 percent in the last three years. Clubhouse is more engaging than podcasting, though, because it allows listeners to comment and get involved in real-time, whereas most people listen to recordings of podcasts. 

15 Marketing Clubhouse Tools 

In this section, we will discuss some of the specific Clubhouse tools you can use to create a memorable experience on the platform. As marketers, our goal is to draw attention to ourselves and as much of it as possible. These tools make listening more enjoyable for your followers and keeps them coming back. 

1. Humans on Clubhouse 

If you’re coming to the platform with a specific goal in mind, you might want to use Humans on Clubhouse. This tool offers 1:1 connections to anyone within a particular niche. Whether you’re trying to network, build a following, or find an influencer, this Clubhouse tool can help you. 

Once you’ve identified someone you’d like to connect with, you can reach out to them and hopefully determine how a networking relationship could be mutually beneficial. From there, you can host events together, piggyback on each other’s audience, and more. 

2. Clubhype 

A big downside to the Clubhouse platform, in general, is how challenging it can be to get the word out. Since the platform is kept relatively exclusive, there are extra steps you’ll want to take to ensure everyone knows you’re hosting an event. 

Clubhype makes this easy. This Clubhouse tool allows you to enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media. The image contains the date and time of the event, the title, and all the important members included in the event. 

Let’s say you secured a great guest in your event. You’ll want to share it with your social media to get as many people into the event as possible to hear what the VIP has to say.

3. ClubLink

The goal of all Clubhouse tools is to make lives easier for you and anyone you want to join your event. ClubLink is another tool that helps create an attractive preview you can share on social media to get people to join. One unique feature is that it optimizes the time zone based on the host, so you won’t have to convert anything or worry about missing a session. 

Clublink also has multiple sharing options based on the platform you’re sharing it on. No matter if you’re using Twitter, Facebook, or Instagram, the tool makes it simple for you to create an attention-grabbing preview to get more viewers to join your event. 

Marketing Clubhouse Tools - Clubhype

4. Find Clubhouse 

This tool is similar to Humans on Clubhouse, but instead, it helps you find specific clubs based on topics you’re interested in. From a marketing standpoint, it would be good to use this in the beginning so you can find groups that relate to your business and could help you find listeners who may want to join your club as well. 

Marketing Clubhouse Tools - Find Clubhouse

There are tons of different ways to search, and they even promote clubs based on how much they’re trending. All you need to do is go over to the Find Clubhouse site and search based on your interests. From there, you can join clubs, see what the moderators are doing, and get ideas for how you’ll start to create your own audience. 

5. Ask Clubhouse 

Next on the list of Clubhouse tools is something that makes it easier for you to engage with your audience. If you’ve ever hosted a live event, you know how challenging it is to address all the questions as they’re pouring in. 

Ask Clubhouse helps you do this by creating a board where people can ask their questions, and you can address them later on in the event or even at a later date. Best of all, you’ll answer the questions so everyone else can hear, which reduces the need to answer the same question over and over again. 

6. Clubpad

Marketing Clubhouse Tools - Clubpad

A huge part of creating an inviting and fun environment in Clubhouse is being able to engage and entertain your audience. When there isn’t any video, people rely strictly on your audio to keep them engaged. Adding little sound effects to make things funnier and more interesting could help keep people aware and awake. 

While these types of Clubhouse tools might not seem like a big deal, it’s the little things that make a difference. If you’re using Clubpad and have a competitor in the same niche who isn’t, maybe that’ll be your advantage. 

7. Clubhouse Glow

clubhouse tools clubhouse glow

This is a simple tool that allows you to create a color ring or filter over your Clubhouse avatar. Why would you want to do that? Why not? Generating attention and being able to stand out in a room is an important aspect of marketing. 

Clubhouse Glow can help differentiate you from the rest of the crowd by adding a nice visual effect to your avatar.

8. Clubhouse Bio Builder 

Clubhouse Bio Builder is an iOS app that helps you format text, choose the font, and create the most enticing bio possible. People are going to read your bio before joining your club, so you’ll want to make sure you’ve written the best bio possible as well. (Another tool coming on this later!)

Using the bio builder, you can use bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out. It’s simple, easy to use, and a great way to get more people to notice you. 

9. Clubhouse Avatar Maker 

The avatar maker is another tool that helps you put a ring around your profile photo. With this one, you can choose from a variety of different templates based on where you’re promoting yourself, your personality, your niche, and your personal preferences. It makes setting up your profile easier so you can spend more time focusing on your content. 

10. Crofile

Crofile is similar to a couple of the previous Clubhouse tools, but it has a unique spin. 

You select your photo, choose from preset customization options, and add a status to your photo as well. You can put on there that you’re working on something, you’re away, or that you’re busy. Once you’ve customized your photo to your liking, you can save it and upload it to Clubhouse. 

11. Comet Events 

Marketing Clubhouse Tools - Comet Events

This is a powerful event management tool that helps you measure the results of your rooms in Clubhouse. You can start with a free account by simply entering your email address. From there, you’ll be able to take the link of all your events in Clubhouse and create a new Comet link where you can track all the data. 

The only catch here is that you need to share the link specifically within Comet Events so it can keep track of everyone who RSVPs for the event. If you share the original Clubhouse link and people sign up, that data won’t be tracked, and you’ll have an inaccurate number. 

This tool is helpful especially if you’re planning based on the total audience or doing a giveaway, and you need to know exactly how many people are planning to join the event. 

12. Host Notes 

Host Notes is another event management system to make it easier for people to RSVP and join your events. One important key to remember in marketing is that you need to make it as easy as possible for people.

If you create too many hoops to jump through, most people will simply back out and never move onto the next step. Host Notes allows you to create sharable links and attach resources from the conversation during the event. 

13. Clubhouse DB 

This Clubhouse analytics tool lets you get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered.

If you’re trying to find ways to grow your club, this tool may help you because you can join other clubs, identify what they’re doing differently, and then start implementing that yourself. 

14. CH Bio Generator

Marketing Clubhouse Tools - CH Bio Generator

Even if you’re a writer or content marketer, writing bios is not something anyone likes to do. Many of us don’t like to talk about ourselves or tell everyone what we do, what we’ve accomplished, or why they should listen to us. Why not have someone else write it for you or use a tool that generates a personalized bio?

CH Bio Generator takes a lot of the thinking out of the process by using templates to make it easier for you to write your bio. Keep in mind that the bio is one of the most important ways to get discovered on the platform, so you’ll want to make sure you have a good one. This Clubhouse tool can help you. 

15. Rooms of Clubhouse 

Rooms of Clubhouse is similar to Humans of Clubhouse. The tool helps you search based on topics and keywords to find rooms with events scheduled or currently happening. The database is somewhat limited, but it will probably progress over time.

While this tool is especially helpful for users trying to find information, it can also help you as a marketer find similar groups and people to reach out to for collaborations. 

15 Clubhouse Tools to Test

If you’re looking to reach a unique audience, these Clubhouse tools can help.

  1. Humans on Clubhouse

    Make 1:1 connections with people in your niche.

  2. Clubhype

    Enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media.

  3. Clublink

    Create an attractive preview you can share on social media to get people to join.

  4. Find Clubhouse

    Search for clubs related to your interests, see what moderators are doing, and more.

  5. Ask Clubhouse

    Engage with your audience by creating a board where people can easily ask questions.

  6. Clubpad

    Add reaction sounds to your clubhouse rooms to increase engagement.

  7. Clubhouse Glow

    Create a color ring or filter over your Clubhouse avatar to grab attention.

  8. Clubhouse Bio Builder

    Add bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out.

  9. Clubhouse Avatar Maker

    Choose from a variety of different templates to add personality to your avatar.

  10. Crofile

    Select your photo, choose from preset customization options, and add a status to your photo as well

  11. Comet Events

    Track Clubhouse event metrics and create beautiful event landing pages.

  12. Host Notes

    An event management tool that creates sharable links and attaches resources from the conversation during the event.

  13. Clubhouse DB

    Get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered

  14. CH Bio Generator

    Easily create top-notch bios with this template-based bio generator.

  15. Rooms of Clubhouse

    Search by topics and keywords to find rooms with events scheduled or currently happening

Conclusion

Social media marketing still has plenty of potential. With new platforms like Clubhouse emerging every day, it doesn’t look like it’s slowing down. If you’re trying to reach a highly targeted audience, the platform makes it easy to narrow down and find exactly that. 

You can use some of these Clubhouse tools to make your life even easier. 

Are you on Clubhouse? What tools have you used to help your marketing on the platform?

15 Useful Clubhouse Tools to Help Your Marketing

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one.  This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store.  If you’re looking for a unique way to reach a highly targeted audience … Continue reading 15 Useful Clubhouse Tools to Help Your Marketing

10 Useful Discord Bots for Online Communities

If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways …

The post 10 Useful Discord Bots for Online Communities first appeared on Online Web Store Site.

10 Useful Discord Bots for Online Communities

If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content.

Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them.

If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go.

What Are Discord Bots?

Discord bots are one of the most useful features of the communication platform. They are AIs that marketers and business owners can use to perform a wide range of automated tasks on the server.

Building a community is never easy, but doing it on Discord is a great way to provide people with a feeling of exclusivity. If you already have an audience, this strategy will benefit you.

You’ll be able to offer tips, record videos, host lives, and teach people everything you know in a safe and closed community environment. When people feel like they’re receiving something they can’t get anywhere else, it makes them more inclined to share it with others and, in-turn, pay more for the information.

Discord bots make it easier to create an engaged community. You can use them to welcome new members to the server, moderate communications between members, and ban people who refuse to obey the rules.

You can use them to add memes, games, music, and other pieces of entertaining content to the server to make it more enjoyable for your members.

Knowing what Discord bots to add is the key. Some bots can enhance your server and provide a better community, making users want to stick around and engage with you. The wrong ones could turn people away or create a poor environment.

10 Useful Discord Bots to Try

The key to success with marketing on Discord is using the best bots to create a highly engaged and entertained community. In this section, we’re taking a look at the ten most useful Discord bots.

1. MEE6

Discord Bots to Try - MEE6

MEE6 is the most comprehensive Discord bot out there. You can create custom commands to automatically provide users with roles and send messages in the main channel or through DMs based on specific actions.

Setting up welcome messages and automating roles is easy as well. With a few simple commands, you can welcome new members onto the server, assign them a role, and explain the rules of the server without having to do anything manually.

The best feature of this bot is the amount of customization you can apply to your Discord bot commands. You can automatically kick someone if they promote ads, unwanted links, or spam. This can help create a tight-knit community where everyone can enjoy themselves.

2. ProBot

Discord Bots to Try - ProBot

ProBot is a Discord bot that allows you to automatically set welcome messages, so every time someone joins the server, they’re greeted with a customized message to showcase your personality.

With the automod system, you can instantly detect bad behavior and warn the person not to do it again or kick them out automatically if necessary. For example, if someone posts something obscene, you wouldn’t likely want to give the person a second chance. ProBot can kick them out and keep your group on topic.

The bot allows you to set unique commands with different tiers to determine which actions merit an immediate kick and result in a stern message.

One important factor to consider in the best bots is their uptime. ProBot has 99.99% uptime, so you (almost) never have to worry about the bot going down and your server running amuck.

3. Dank Memer

Discord Bots to Try - Dank Memer

If your first thought is, “Why would memes be important for marketing?”, then you may be surprised to find out they’re a very powerful marketing tool and something you can use to create a better community.

Memes are a great way to increase engagement because people love humor and the point of Discord is to create a light-hearted community that’s rich with entertainment and fun. Memes are a simple but effective way to do just that.

Dank Memer is a great Discord bot because of the sheer number of commands you can use. They have commands from simple pictures of animals to actual games to play blackjack against the AI using coins bought with real currency.

If your goal is to create a community where people like to come to relax, unwind, and enjoy themselves, Dank Memer is a fantastic Discord bot choice.

4. Voicy

Communication is important to a community and finding new and funny ways to communicate with your members will set your server apart from the competition. Keep in mind that there are a ton of other people competing to get the same users into their channel as you. You must find unique ways to draw attention to yourself.

Voicy allows you to search through a library of more than 50,000 funny sound clips from their network. They’re constantly updating the platform with new sound effects and you and your members can use the commands to create a more enjoyable experience and entertaining environment where people want to stick around.

5. Community Hubs Beta

Discord Bots to Try - Community Hubs Beta

The Community Hubs Discord bot’s goal is to enhance the way we communicate with each other across the many servers and different platforms. It connects a Discord channel with a Hub room where there are other channels so you can share information between two spaces.

This could be a powerful way to bring two communities together if you have different audiences across multiple genres. For example, let’s say you have a server that focuses primarily on SEO and another for Influencer Marketing.

If you want to do a live stream to both audiences because the subject matter is relevant to both, you can bring the two together using Hubs to watch the live stream together and benefit from the information. The Hubs bot also allows the two channels to communicate with each other.

Not only does this have immediate, upfront benefits, but there are benefits on the back-end as well. For example, someone may decide to join both communities.

6. Musibeth

Discord Bots to Try - Musibeth

Musibeth allows you to play YouTube content directly on Discord. This has a few advantages. First, you could share videos with members to provide context or additional information on something you want them to know.

You could also set up automatic commands that provide videos for frequently asked questions so you can spend more time building the community and less time answering the same question repeatedly.

If you have your own YouTube channel, you could use the Musibeth Discord bot to spread your channel around and get more views while also informing members on whatever they want to know. However, be careful not to spam your channel with YouTube videos users aren’t interested in.

The most obvious use for the bot is to play music, so you can do that as well. Playing music on the server is a great way to relate to people and create a comfortable environment.

7. Quillbot

Discord Bots to Try - Quillbot

Quillbot is a unique Discord bot that allows you to paraphrase something someone said. Using the commands will automatically take written text and rewrite it for you. I see a few useful purposes for this, but the biggest one involves content marketing and writing.

Let’s say you’re interviewing someone with expertise on a certain subject matter. They provide you with an answer using text from an article they wrote or a feature they had somewhere. You can’t take those words and use them directly. Quillbot will paraphrase what they said so you can use it in your article.

There are also more relaxed purposes for the bot that you can play around with if you’re just using it for fun. For example, you could use the word flip modifier, and it will change the sentence using as many synonyms as possible.

8. Spixx

Spixx is a bot that allows you to use commands for memes, music, and games. It’s all in the name of creating an enjoyable environment and a niche community where people feel like they are welcome.

By using Discord bot games, you’re indirectly marketing to your audience without realizing it. The second you create a community and engage with them, that’s marketing. It’s the simplest form of marketing, and it’s effortless when everyone is having a good time.

Spixx helps you do that. It’s important to make sure that you monitor how people are using it though, because some of the memes and commands are a little obscure.

9. GiveawayBot

Discord Bots to Try - GiveawayBot

What better way to show your community that you love them than with giveaways? GiveawayBot helps host a giveaway using simple commands that allow you to start, pick a winner, and end a giveaway without requiring any manual work.

Why is this important for digital marketing? Again, we’re always trying to find new and exciting ways to engage with our followers, and giving away stuff is a great way to get attention.

If you’re hosting fun, entertaining contests, you’re going to organically grow your following because people are going to share the Discord server.

10. Other Various Discord Bots

While this isn’t one specific bot, you can search for additional bots that can fit your marketing needs at top.gg. But use caution while searching.

This is a list of bots made by almost anyone, so make sure to review it carefully before using it for your marketing.

How to Add a Bot

Once you’ve figured out what Discord bots you want to add to your channel, you’ll want to find them using an online bot list (like the one mentioned in #10) or with a simple Google search.

From there, you’ll look for the invite or add button and choose which server you want to add the bot to. Remember that you can only do this for the servers where you have admin or moderator access.

Once the bot is done uploading on the server, you should be able to use it immediately with a series of commands. When you want to remove a bot, you can right-click on it on the server member list and click kick or ban.

Conclusion

Using Discord bots is a unique but powerful digital marketing strategy that we could all benefit from. As marketers, we must stay on the cutting edge of new trends and focus on up-and-coming platforms.

Discord is growing rapidly in the gaming and technology community, so if you’re in those niches, you’ll likely reap many rewards from using Discord bots. If you need help locating, installing, or implementing these strategies, we have plenty of resources to lend a hand.

Do you use Discord for digital marketing? If so, do you feel like it has a positive impact on your business?

The post 10 Useful Discord Bots for Online Communities appeared first on Neil Patel.