Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.
Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks?
Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy.
First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. Then, you set certain parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class.
Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.
How are companies using AI copywriting? I’ll give you an example.
JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. They asked human copywriters to perform a similar task, and then they compared the results.
The findings? While the “human” copy generated 25 home equity applications, the AI copy generated 47. With the help of AI, JPMorgan Chase generated more potential customers than before. Impressive, right?
Why Should You Use an AI Copywriting Tool?
There are a few reasons why marketers and copywriters might check out AI copywriting tools.
First, AI copywriting saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. They work 24/7, too, so you can literally craft content in your sleep!
Also, just think about how convenient AI copywriting is. If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking.
Finally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.
If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you.
AI Copywriting Limitations
Like any digital marketing tool, AI copywriting has its limitations.
First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.
AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.
What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.
In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.
Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you’ll still need to proofread the copy to identify any incorrect phrases and awkward wording.
The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.
5 AI Copywriting Tools for Content Creation
Ready to try out some AI copywriting tools? There are plenty out there, but here are the five I suggest you try first.
1. CopyAI
Got writer’s block? CopyAI is here to help. From brainstorming topics to crafting social media posts, CopyAI can help you go from stuck to inspired within minutes.
How does it work? It’s a simple enough concept. CopyAI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch CopyAI do the rest.
Key Features
One thing that’s great about CopyAI is how simple it is to get going. You only need to provide a few words to generate copy including Instagram captions, product descriptions, and even product value propositions in seconds.
What makes CopyAI stand out, though, is its suite of idea generation tools. Whether you need a viral post idea or you’re just stuck on what to write about next, CopyAI gets you moving again.
Pricing
You can choose from two packages. The “Solo” package costs $420 a year (billed monthly at $35) or $49 for rolling monthly subscriptions, and it gives you access to all CopyAI tools, unlimited runs, and around-the-clock support.
The “Multiple Seats” package is better for larger businesses because it includes collaboration tools to support multiple teams. Prices are on request.
Not sure if CopyAI is right for you? You can try it free for seven days.
2. Wordtune
Do you have trouble saying exactly what you mean? Wordtune can help you get the words right. This AI copywriting companion works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.
Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it. It could save you time spent agonizing over word choice and sentence structure while giving you the creative freedom to write your content.
Key Features
Designed with the discerning content writer in mind, Wordtune can assist with everything from sentence length to full-length article rewrites. This could be great for marketers looking to repurpose content across different platforms who want help condensing and rewording their copy.
Once you add the Chrome extension, you can instantly use it across popular websites such as Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.
Pricing
If you just want help rewording a sentence or two, there’s a free plan.
However, if you want access to features like sentence length controllers, tone controllers, and word searches, sign up for Premium. You can either pay $24.99 a month or save money and pay $119 for the year. You’ll get access to all features other than team billing.
Do you have a larger business or multiple teams working together? Check out the Premium for Teams tier. The prices vary depending on the scope of the services you require.
3. Copysmith
Need help scaling your marketing and driving growth through copy? Check out Copysmith.
Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the tools you need to actually accelerate your growth through tailored marketing, not just create great copy.
Key Features
Copysmith boasts a really impressive range of tools for busy marketing teams and copywriters.
For example, if you run an online store, Copysmith can generate a whole FAQ section for you plus unlimited product descriptions. Need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.
Pricing
Unfortunately, there’s no free option, but if you’re happy paying for AI copywriting support, you have three choices.
First, we’ve got the Starter package. For an annual subscription, it’s $192 which works out at $16 per month. However, you can instead opt for a monthly subscription, which is $19 per month. For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations and Chrome extensions so you can access copywriting support within your browser.
Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus extra plagiarism checks and 100 generated blog posts to get your creative juices flowing.
Finally, there’s the Enterprise package, which comes in at $5,088 annually or $499 if you pay monthly instead. It comes with unlimited plagiarism checks and blog ideas, plus a suite of integrations including Shopify, so you’ll never be stuck for a product description again!
4. Wordsmith
Do you rely heavily on data for your day-to-day decision-making? If so, check out Wordsmith. This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.
Key Features
Like Copysmith, Wordsmith is all about scale. All you need to do is create one template, set up a few variables, and Wordsmith will generate multiple alternative scripts. For example, you can write chatbot scripts for responding to various complex customer requests or write a video game script.
Wordsmith is also great for presenting financial data in understandable English to help you with your financial reporting and tracking needs: The AP uses it to publish more than 3,000 financial reports every quarter!
Pricing
The pricing structure isn’t public, so you’ll need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.
5. Writesonic
Looking for an AI tool you can scale as your business grows? Writesonic might be for you.
“Trained” on successful copy from popular brands, Writesonic can help you generate everything from landing pages to Facebook ads, and it’s designed to maximize your chances of ranking well on search engines. Simply select a template and supply a few lines of description, and Writesonic will provide multiple copy samples for you to choose from.
Key Features
Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.
However, one of the standout features is the landing page generator. By supplying just a few key details, you can instantly generate an optimized, engaging landing page. Check out an example of a landing page for Monday.com.
Starter: It’s $29 per month (or $25 per month if you pay for an annual subscription) to get 75 credits and access to basic features like SEO tags and the content rephraser.
Professional: You can pay $99 for monthly rolling subscriptions, but it’s cheaper to buy an annual subscription and pay $89 per month. However, you’re capped at 150 credits per month for features such as blog outlines.
Business: Coming in at $449 per month for annual subscriptions or $499 for a single month, you get everything in the Professional package plus 1200 credits for advanced features like full article writing.
Writesonic offers 10 free credits so you can check out the functionality before committing to a paid package. You can also pay-as-you-go rather than buy a monthly subscription if your content needs vary from month to month.
Conclusion
Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.
Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you’ll get a sense of how the tools work and which one best supports your business strategy.
LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives.
Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression.
Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important.
So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics:
What is Your LinkedIn Headline?
Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline used to be limited to 120 characters. But, here’s some good news, LinkedIn extended the headline to 220 characters in 2020. So, you have a little more space to sell yourself, share your vision or whatever it is you’d like to express via your headline.
What Makes a Winning LinkedIn Headline
There are some important criteria for creating an impactful headline. The best LinkedIn headlines do the following:
Make Use of Keywords
Keywords aren’t the only thing your headline should include. But they are key to helping the right people find your profile. Keywords can include your job title, skills and areas you specialize in. Place keywords towards the beginning of your headline and then expand with further information.
Express Your Value
Expressing you or your company’s value means sharing more than the tasks you carry out. Your headline should be driven by the benefits of the services you provide and the kind of results you achieve. For example, rather than saying you do tax planning, you’d say you help businesses to save money.
Are Unique
A winning LinkedIn headline is one that stands out from the crowd. Think about how many people do the exact same job as you or offer similar services. You can give yourself a competitive edge and encourage more people to visit your profile by making your headline different.
Help You Meet Your Goals
You need to think carefully about why you’re on LinkedIn and what you hope to achieve. This should inform what you include in your headline (and the rest of your profile). If you’re not sure about what you can accomplish on LinkedIn or how to go about it, you may wish to speak with a social media consultant.
Now let’s look in more detail at exactly how you can create a winning headline:
1. Get Inspiration
By default, LinkedIn uses your job title and employer as your headline. What a snooze fest. If you want to do better, the first step is to get inspired.
Search for people in your field or who have similar roles to you. Take a look at how they’ve formulated their headlines. See what appeals to you and what doesn’t. Of course, you shouldn’t just nab somebody else’s headline. But, doing this will help you come up with ideas for how you want your headline to appear.
Also, pay attention to those who appear at the top of the search results for your industry. What keywords do they use? Note these keywords as they likely contribute to why these pros are doing so well in the search results.
2. Ask Yourself These Questions
When you decide to upgrade your LinkedIn headline to maximize its impact, it’s a good idea to have a little brainstorming sesh. Here are some questions that will guide you when you’re coming up with ideas:
How would you describe yourself to a new colleague if you only had five seconds?
What makes you different from others with the same job title?
Why should users click on your profile?
What are your most in-demand skills?
What are your biggest accomplishments?
What makes you unique?
3. Choose the Right Keywords
Include relevant keywords in your headline so that you appear in more search results.
To do this, you’ll first need to think about who you want to find your profile on LinkedIn. A recruiter? A potential lead? Influencers you hope to connect with? And so on…
This will guide you in figuring out the right keywords to use. For example, you may include your specific skills or specialisms to get found by recruiters with the most relevant job opportunities.
In this example, we don’t just have a “developer”, nor do we just have a “chatbot developer”, the user goes even more specific with the terms “Facebook Messenger Marketing” and “Automation Practitioner”:
Whereas, if you’re using LinkedIn to network and boost your authority, you may want to use broader terms. Your job role might be “Artworker” but in order to be found by more people, it’d be a very good idea to include the term “Graphic Design”.
4. Include Your Unique Selling Proposition
Keywords alone aren’t enticing enough to get users to visit your profile. State the value that you provide by doing what you do, in particular something that makes you stand out from the crowd.
There’s a simple formula you can use to express this: I help X do Y by doing Z. Here’s an example from an accounting consultant:
When she says “I help women build profitable businesses”, she outlines the beneficial results of her work, not just the tasks that she performs. You should do something similar.
You can also use data to drive your point home. Here an email marketer shares the average results he achieves:
There are tons of relevant data points you could include to prove your value, such as the number of customers you’ve helped achieve a particular outcome or the results of an impressive case study.
5. Share Your Achievements/Credentials
When you make self-aggrandizing claims on LinkedIn, people will either think you’re arrogant or full of it. Instead, you should go by the old adage, “Show don’t tell”. Show that you’re great at what you do via your achievements or credentials.
What’s your most impressive achievement? Have you won an award perhaps? Been featured on top media outlets? Sold a bunch of books? Grew a well-known company? Those are the kind of things you’ll want to share.
This professional shares the fact that he’s been a LinkedIn Top Voice honoree four times and sprinkles in some serious social proof by mentioning his work with Mark Cuban:
Furthermore, certain credentials that are recognized by people in your industry will give you clout. For example, in the marketing world it’s good to be Google-certified, like this pro:
Share credentials relevant to your position to show that you’re not just messing around, you really know what you’re doing.
6. Use Natural Language
Keep your headline free of jargon, particularly if you’re using LinkedIn for sales or lead generation. If a prospect doesn’t understand what you’re selling, you won’t have much luck.
Similarly, make your job title clear and simple unless you’re seeking a specific job role. Again, users you want to connect with may not understand what you do. Even if you think the term “Business Development Manager” is clear, trust me, simplifying it to “Sales Manager” is much more transparent.
Also, avoid buzzwords. After a time, every Tom, Dick and Harry will be using the same trendy terminology to describe their services. Thus, your words become meaningless.
And saying that you’re a “Guru”, “Ninja” or “Wizard” is a bit cheesy and old-fashioned. It won’t help you in the search results either. When was the last time you searched for a ninja on LinkedIn or anywhere for that matter?
Try to use simple, everyday language to explain your role or value proposition. Here’s an excellent example from a marketing professional:
Her target audience, small businesses, may not be familiar with or fully understand industry terms so she offers a straightforward, benefit-driven value proposition.
7. Don’t Put “Unemployed”
Even if you’re currently looking for a job, you shouldn’t put “Unemployed”, “Seeking New Opportunities” or similar in your headline.
The thing is, recruiters or companies aren’t searching for the term “Unemployed” on LinkedIn. You only get a couple hundred characters for your headline, so it would be better to utilize that space for keywords that they are likely to search for, and your experience, specialisms, credentials etc.
You can show that you’re looking for work on your profile instead. At the top of your profile, you’ll see a section that says, “Show recruiters you’re open to work”.
Simply, fill in details about the type of role you’re looking for and the location. You can even change the settings so that your current employers won’t see that you’re seeking work.
8. Share Your Mission
Maybe you’re not looking to promote yourself. Perhaps, you’re in the process of growing a startup or maybe you or your company are trying to achieve a wider goal that you want people to know about.
If this sounds like you, then you should definitely share your vision in your headline. In this example, the professional shares what he does “mass transit” but also why he does it “to reduce our carbon footprint and create a more connected community”:
You could use a similar formula. Start with the what and then go into the why. If you’re unsure about how to phrase your goals, you can always take inspiration from your company’s mission statement.
9. Show Your Personality
Like with any other social media platform, users skim through their LinkedIn feed, groups and even search results at speed. So, you need a headline that’s going to make somebody stop and take notice.
Get creative and use your headline to express your personality. Not only will it make you stand out but it’ll also make your profile memorable.
Here’s an example from an SEO manager with a quirky sense of humor:
Don’t worry, though. You don’t have to be the Kevin Hart of LinkedIn. There are other ways to express your personality via your headline. Perhaps, you want to project positive vibes or enthusiasm.
You could even share a little personal tidbit about yourself. Maybe you do PR during the day and rule at Settlers of Catan by night… This kind of thing will also help start conversations between you and new connections.
10. Keep Your Headline Updated
It’s easy to set and forget your headline. But to get the most from it you need to keep it up to date.
Firstly, be sure to add new skills, achievements, career developments and so on when they arise. Your skillset will develop over time and your headline should reflect this.
Moreover, you may wish to test the impact of your headline and update it accordingly. When you make an alteration, keep an eye on the number of people who have viewed your profile.
With LinkedIn Premium, you can also see who has viewed your profile. Therefore, you can discover if your headline is attracting who you want to attract or your target audience.
Conclusion
You can use your LinkedIn headline to get noticed by influential professionals and encourage more people to visit your profile. A winning headline combines relevant keywords and your unique value proposition.
Don’t forget to think carefully about who you hope to attract with your headline. And don’t be afraid to sell yourself as long as it doesn’t come across as too boastful.
Take the first step towards creating a great LinkedIn headline. Do some research to see what works well in your industry and brainstorm ideas for your own headline.
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