If you own a business, you know word of mouth is vital to your success.
A glowing review from a handful of customers, or even just one influential somebody, can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it.
Before you worry about good or bad, you first need a place to get those reviews.
Here are a few questions to ponder:
How can you, as a local business, stand out among your competitors?
How can you attract the customer base you want, while also collecting reviews and ratings in one place?
Most importantly, how can you interact with consumer reviews to put your business in the best possible light?
Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help.
What is Yelp?
A crowd-sourced business review platform for consumers, Yelp is also an excellent place for businesses to be found online.
Yelp prides itself on being the leading social network for consumer ratings and reviews.
In its earlier days, the platform was solely consumer-focused. It was a place for customers to leave their reviews without any expectation of a business’s response.
Yelp has expanded its platform in recent years with Yelp for Business, which gives business owners like you greater control over your listings and consumer interactions. These features go beyond the free page listing that any business can claim.
Yelp for Business Options
Yelp for Business offers two options: self-service and a contract plan.
Self-service is an à la carte offering that allows you to choose from Yelp’s premium business tools. These include:
Yelp Ads
Yelp Deals
Yelp Reservations
Business Highlights
Profile upgrades
If you choose the contract plan, you’ll work with a Yelp sales representative to create an advertising program that fits your business’s needs. You pay a monthly fee for all the services included in your plan.
Why Yelp for Business May Be Right for Your Business
There’s no doubt that Yelp’s higher-than-average cost per click (CPC) and cost per mille (CPM) have garnered some negative press.
So why might you consider Yelp as part of your overall marketing strategy?
Yelp users are at a later stage in the buying cycle than those on Google or Bing. Consumers on Yelp are no longer looking for information about a service or product; they’re narrowing their focus to local businesses to make a purchase.
According to a Nielsen study, a whopping 82 percent of Yelp users intend to buy a service or product. So even if only a few hundred consumers per month see your ad, the likelihood of your ad being displayed to a potential customer is high.
Let’s look more closely at one of Yelp for Business’s key offerings: Yelp Ads.
What is Yelp Ads?
An advertising service exclusively targeting Yelp users, this feature displays advertisements to consumers on the platform’s search results pages and business pages, via desktop and mobile.
How Does Yelp Ads Work?
You can create standard or custom ads linked to your business listing.
The standard ad looks like any search result on Yelp. The difference is it will appear at the top of search page results and on competitors’ profiles:
With custom ads, you can add text snippets, choose a photo, and select the customer review you’d like to feature:
You can also add value propositions to the bottom of your advertisements, such as sale and deal details or average response time. These are called Business Highlights, and they may be included in your Yelp for Business package or purchased separately.
Don’t forget your call to action (CTA). With this add-on feature, you can customize the CTA buttons on your listing page and at the bottom of your search result listings. This allows you to link directly to a relevant page or form on your website.
Like Google or Bing, your ads will display based on search terms, location, and other parameters determined by Yelp’s ranking algorithm.
Your ads can appear on relevant search result pages or competitor business pages across all Yelp platforms. These include the desktop site, the mobile site, and the mobile application (available on iOS and Android).
How to Get Started with Yelp Ads
Do you think Yelp Ads might be right for your business? Here’s how to get started.
Step 1: Claim Your Free Business Listing
If your business is well established, the odds are good that a listing already exists. To claim an existing listing, follow Yelp’s step-by-step instructions.
Your profile, also known as a Business Page, is your way to provide accurate information about your business to local consumers. Available fields include business hours, address, phone number, and a list of services and products.
The more accurate your profile is, the greater your chances of converting consumers who find your listing.
Step 3: Moderate Ratings and Reviews
As a verified business owner, you can respond to ratings and reviews publicly or privately. While you may be tempted to ignore a negative review, this can have a detrimental effect on how consumers view your business.
If you want to keep your business’s online reputation positive, promptly respond to reviews—both positive and negative.
With 71 percent of consumers saying they’re more likely to do business with a company that has responded to reviews, you can’t afford to miss out on this opportunity.
Step 4: Reach Out to a Yelp Sales Representative
When you choose the self-service option, you can immediately begin using Yelp Ads and other premium features. If you’d prefer a customized plan, you’ll need to work with a sales representative.
How to Optimize Yelp Ads for Your Local e-Commerce Business
In its early years, Yelp gained popularity in the restaurant industry. But as of June 2020, restaurants make up just 18 percent of businesses on the platform. Shopping isn’t too far behind, with 16 percent of companies categorized as such.
As a local e-commerce business, you, too, can benefit from Yelp’s various features.
Run Location-Targeted Advertisements
If you’re not reaching the right audience, what’s the point?
With Yelp Ads, you can run targeted ads based on consumer location.
As a local business, why might you want to target non-local as well as local consumers? I’m glad you asked!
Let’s say you own a hybrid business, online and in-store. Your physical storefront is in Connecticut, but your dropship warehouse is in Texas.
Instead of mentioning delivery times, a local Connecticut ad might focus on customers’ ability to purchase online and pick up in-store:
Order online. Pick up in-store today.
But a local Texas ad aimed at customers within a few hundred miles of your warehouse location may read:
Delivery within two business days. Guaranteed.
The same can apply to local businesses like florists and bookstores. Even if you don’t ship to locations outside your local area, you can still appeal to non-local consumers with services you do offer.
Let’s say you’re a florist who offers local delivery services in Albany, NY. Your ads to non-local consumers may look something like this:
Call now for free, next-day delivery within Albany, NY.
But how can you advertise to the right audience?
Target larger metropolitan areas around your locale, or use existing customer data to determine the most likely locations for your non-local consumers.
Keep Your Business Page Updated
With full control over your business page, include as much relevant information as possible.
What does this look like?
Did your business hours change? Or maybe you’re running a sale over the next week. This insight is the kind of information potential customers want to know.
Don’t have a physical storefront? You still have plenty of opportunities to flesh out your profile. For example, you can update your business’s:
customer service hours
refund and replacement policy
quality guarantee; or
shipping and handling timeframes.
Your customers will appreciate the transparency.
Tweak Your Strategy As Needed
Whether your business is brick-and-mortar or online, adaptability is crucial to success. How are you adapting to the results from your latest Yelp Ads campaign?
You may already use analytics software such as Google Analytics on your website. As a Yelp Ads user, you also have insight into campaign metrics, including:
user views
customer leads
mobile calls
CTA clicks
directions and map views
clicks to your website.
Keep track of campaign metrics, and use that data to adjust your ads and overall strategy. The key is to take a solutions-based approach to your advertising campaign. Here are a few examples.
Low Conversion Rate
You’ve started a new targeted campaign for a nearby metropolitan area. The CTA clicks are the highest you’ve ever seen on a campaign, but the conversion rate is abysmal.
The good news? Your campaign is sending people to your website. The bad news? The likely culprit is the landing page itself. You have three options:
tweak the CTA text to reflect the information on your landing page more accurately
link to a more relevant landing page on your website
rewrite the copy on your landing page to encourage more conversions
Remember that Yelp Ads is just one step on your journey toward conversions.
Targeted ads can help drive relevant traffic to your website, but if your website is lacking, you’re more likely to lose the conversion.
Low Customer Lead Rate
Now let’s say user views are high, but customer leads are low. What’s the deal?
First, rule out the usual suspects such as out-of-date profile information and poor ratings or reviews.
Next, consider that your potential customers may be drawn away by sponsored ads on your business profile.
One way to combat this is to purchase a package that enables you to remove sponsored ads from your business page. You may also want to place additional value propositions and CTAs higher on your page, so users are more likely to interact with your website before they even see the sponsored ads below.
Conclusion
For many consumers, Yelp is more than just a ratings and reviews platform. It’s the search engine of choice when it comes to finding a local business for their needs.
You may be thinking, “It’s too late in the game to rank anywhere near the first page in Yelp local results. What’s the point?”
But that’s the beauty of Yelp Ads!
You can ensure your listing is at the top of the search page results every time. And you can experiment with the content in custom ads to see how leads respond. And if you need help setting up paid ad campaigns, set up an initial consulting call.
Even if you don’t intend to use Yelp’s premium services, you can get control of your business page and interact with consumers just by claiming your free business listing.
That leaves me with just one question:
Have you taken advantage of your free Yelp business listing yet?
Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t.
It’s no secret that content marketing works.
What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable.
Know your content marketing goals and desired outcomes
Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI.
Do you?
If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. Successful content marketing starts with setting goals and objectives. The metrics and KPIs you use depends on a few different factors — the size and location of your business, your industry, and your circumstances. Here’s a list of the top six metrics marketers have used to measure their content marketing performance in the last 12 months.
Social media metrics (e.g., shares, follows, views, likes)
Conversions (e.g., traffic to leads, traffic to subscribers, leads to sales)
Subscriber counts (e.g., # of follows, growth, unsubscribes)
Search rankings
What should your goals and desired outcomes be?
When it comes to content marketing, there really isn’t a shortage of metrics. If you wanted to, you could track 50+ metrics around your business. That’s not helpful if you’re focused on vanity metrics that don’t help you grow. You’ll probably want to focus your attention on the metrics that are directly tied to your revenue.
This is why goals and outcomes are so important.
If you’re aware of the goals and outcomes you want, you have a better sense of the metrics you need to track. These metrics show you whether you’re getting close to your goal or not.
Here’s an example.
If you’re running a SaaS business, you’d be focused on improving the five must-have metrics.
Increasing monthly recurring revenue (MRR)
Decreasing user churn rates
Decreasing cost per acquisition
Increasing average revenue per customer
Increasing Customer lifetime value
If you’re focused on these goals, your content marketing metrics would be directly tied to these as well. If you’re a SaaS business, you’d prioritize content marketing metrics like traffic, subscriber counts, and conversions. These would have the biggest impact on your SaaS business.
What specifically do I need to stay in business? (e.g., $75K per mo., 300 basic customers, churn rate of 4.7% or less)
Which areas of my business cost me money? (e.g., low return on ad spend, high acquisition costs, high churn rates)
Where are my most/least profitable customers coming from?
Which content produces the most revenue?
Start with the core metrics in your business. Ask yourself these four questions to get a better idea of your core metrics. You can always add more metrics if you need more data.
9 Characteristics That Make a Great Content Marketing Agency
Clutch.co lists more than 13,873 content marketing agencies on its website. New agencies are added every day. How do you know that the agency you choose is a good fit? What kind of characteristics make a great content marketing agency?
You need to know what you’re looking for in an agency.
Here’s a list of the qualities and characteristics you need to find the right agency for your business.
A good reputation: Good reviews and testimonials are a good start. If you’re looking for an agency, they should have a portfolio of well-written content as well as online reviews, case studies, or references they can provide. You’ll want to go deeper; the agency you choose should have a portfolio of relevant content you can review. They should also have a good reputation with journalists, publishers, and influencers. If you run into any red flags here, they’ll need to explain why.
No ethical grey areas: Your agency should have a hard-line stance against obvious issues like plagiarism, inaccurate or misleading content, or material that’s socially inappropriate. But they should also have a clear stance against ethically murky issues like pay-for-play, paid links, or undisclosed conflicts of interest. When exposed, these unethical moves do permanent damage to your business, even if your agency did this with another client.
Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. Ask them to show you their project management process.
Clear goal setting: Your agency should be comfortable working with your goals and objectives. They should understand your business well enough to be able to track and manage the key metrics and KPIs you need to grow. The right agency should be able to show you how each metric fits with your goals and outcomes.
Consistent ROI: Experienced agencies create content that meets your goals consistently. Their content development keeps you, the client, ahead of your competitors. It’s pretty easy to verify ROI; ask for case studies in the references that go along with them.
Subject matter expertise: Your agency should have experience creating content in the same industry or space. They should have in-depth knowledge and experience with your industry, business, product, or service. If they don’t have the expertise you need, they should be able to demonstrate that they have experience with a similar topic or niche.
A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling. These writers should be specialists who have the subject matter expertise or experience you need.
Match your voice, tone, and style: Experienced agencies shouldn’t have a problem matching their client’s brand voice. It should be easy for them to create content that sounds like something their clients would say, using the tone and style their client already uses.
Write for people and search engines: Agency content pieces should be created to attract the right visitor at the right time, whether you’re speaking to a cold audience, subscribers, customers, followers, fans, or a combination.
You’ll want to make sure that you give your content marketing agency the tools they need to work hard for you.
Usernames and passwords. You can use tools like LastPass to handle credentials management for your agency.
Work-related content. The content your agency needs to work. This includes items like marketing materials, brand and style guides, photos, and media.
Legal content. The list of do’s and don’ts your content needs to follow — terms of use, privacy policy, return/exchange policies, warranty and guarantee information, and intellectual property details.
Case studies and accolades. Your case studies, awards, recognition, PR (positive or negative), testimonials, praise, review profiles — any recognition you’ve received in your business.
Good feedback. In the beginning, your agency will need lots of input from you. A good agency will ask lots of questions about your business. They’ll need consistent feedback from you to create the kind of content you need.
Here are some tips you can use to keep your relationship with your agency healthy and successful.
Give your agency a point-of-contact
Make sure they assign a dedicated account manager or point-of-contact to your account. Verify that your agency has access to a point-of-contact in your business and decision-makers when necessary. Make sure you both know when and how to reach each other.
Set your expectations upfront
Your agency needs to know how to work with you. Do you want your agency to be hands-on, or would you prefer that they focus on the work? Make sure your agency knows what your expectations are—ask them to verify that your expectations are realistic and achievable.
Outline your approval process
Are you an influencer or decision-maker? If you don’t have the power to make important decisions on behalf of your company, you want to let your agency know that ahead of time. They’ll probably need access to a decision-maker at some point. If you’re not a decision-maker, give your agency the chance to earn buy-in from them. This will keep the agency/client relationship stable.
Ask your agency for feedback
Sometimes agencies are nervous about offending their clients. Ask your agency for feedback on your feedback. Find out ahead of time whether your thoughts were helpful or clear. Ask your agency about how you can provide better feedback during your next meeting.
How to Find the Right Content Marketing Agency For You
If you’d prefer to do your research from scratch, you can use ratings and review websites like Clutch.co, G2, or TopSEOs to create a list of content marketing agencies. Use the criteria I mentioned above to create a list of agencies you can interview.
To make things easier for you, we’ve created a list of the best content marketing agencies of 2020.
8 Top Content Marketing Agencies
1. NP Digital – Best for Immediate and Consistent Revenue Growth
NP Digital is my content marketing agency. I focus our agency on revenue and the metrics that increase revenue. Our focus with content marketing is helping clients build a business that produces traffic, leads, and revenue. Most agencies separate services like technical SEO, link building, or conversion optimization. We keep SEO and content marketing as a package deal.
2. Seer Interactive – Best for Big Data Search and Content
Seer Interactive doesn’t trust their gut; they use their data warehouse and tools to look across millions of keywords instantly. Using big data, they look for new, hidden, and unexpected customer trends in competitive industries. They’re one of the few agencies with a big query environment of 202 million SERP records.
3. Distilled – Best for Technical SEO
As an agency, Distilled builds its content marketing campaigns around technical SEO. All of the services they offer are oriented around search. Distilled created an Optimization Delivery Network (ODN) that allows clients to make changes to their site and run SEO split tests.
4. Fractl – Best for In-Depth, Research-Heavy Content
Fractl is a research-heavy, data-driven content marketing agency. They focus on rapid organic growth via a combination of content marketing, data journalism, digital PR, and SEO. They have deep knowledge in specific industries, and they publish original research in journals and well-known publications.
5. Column Five – Best for Data and Content Visualization
As a content marketing agency, Column Five is focused on the creative side of content development — storytelling, design, data visualization, interactive motion graphics, and exhibition design. Creativity is the priority; their agency uses a mix of organic and paid distribution to promote client content.
8. Single Grain – Best for Conversion-Driven Content Marketing
Single Grain uses its content marketing and conversion optimization services to boost client conversions. They’re focused on rapid and consistent growth for each of their clients.
9. The Content Bureau – Best for B2B Content Marketing
These B2B content marketing specialists are woman-owned, 90 percent female, and fully remote. They’re focused almost exclusively on clients in the tech, VC, and financial sectors, focusing their attention on global corporations that need consistent, year-over-year growth.
10. Web Profits – Best for SaaS Content Marketing
Webprofits focuses exclusively on SaaS content marketing and advertising. These SaaS specialists use their experience as SaaS business owners to build other SaaS clients. They work with large and small clients, including Rackspace and Shopify.
Conclusion
It can be tough to show up day after day with fresh content for your customers. The right content marketing agency makes content development simple and straightforward. Choosing the right content marketing agency isn’t rocket science; you just have to ask the right questions.
It starts with your goals and outcomes.
If you’re aware of the goals and outcomes you want, you’ll know which metrics you need to track to reach those goals. With the right goals and metrics, you’ll be able to find, vet, and choose the right content marketing agency — you’ll have the team you need to generate more revenue for your business.
They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.
And today I am going to show you how you can build links using Google Alerts.
What is Google Alerts?
As the saying goes, if it isn’t on Google, it doesn’t exist.
Google is the most popular search engine in the world. Their database contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size.
Because of their massive size, they are able to crawl web pages more frequently than any SEO tool including my own, Ubersuggest. This is precisely why you want to start using Google Alerts to build links.
So, what is Google Alerts?
As I mentioned above, they have a bigger database of web pages than any other link building or SEO tool. So, you’ll want to use their database to find easy link opportunities and ideally without wasting time digging through billions or even thousands of web pages.
Google Alerts allows you to create notifications on any subject, topic, or keyword.
So, when a new web page talks about anything that could be an easy link opportunity, you’ll get notified in an email.
Just like this one…
So, let’s set it all up step by step so you can get some backlinks.
You’ll see a screen that looks like this (make sure you sign in at the top right).
I want you to type in your domain name without the www or the https part.
In my case, I would type in: neilpatel.com
You may see an alert preview like the one above, but if you have a newer site you probably won’t see any results, which is fine.
Then I want you to click on the “Show Options” link next to the “Create Alert” button.
Your settings should match mine:
How often – at most once a day
Sources – Blogs, Web (select those 2 options, you don’t want news as an option as it tends to create more irrelevant results and we’ve found that it is harder to get news sites to link back to you)
Language – English (or the language you are targeting)
Region – any region (or you can select the country you are targeting although I recommend picking “any region”)
How many – all results
Deliver to – should be your email.
And then click “Create Alert.”
Up to once a day, you’ll get an email with a list of pages that mentions your website or domain.
I want you to repeat the process and create an alert for the following items:
Your domain – you should have just done this.
Brand name – in my case I would create an alert for “Neil Patel.”
Product names – if you are selling any services or products you can create an alert around that. In my case, I would create an alert for “Ubersuggest.”
Industry terms – create alerts for anything related to your industry. When people are talking about your space, it is an easy link opportunity. In my case, I would create alerts for the terms: digital marketing, online marketing, and SEO.
Your email address – create an alert anytime someone gives out your email. Again, another easy link opportunity.
Here’s what mine looks like:
You’ll also notice for all of my two-word phrases I have quotation marks around them.
For example, I would not create an alert for: Neil Patel
But, I would create an alert for: “Neil Patel”
The reason being is that alerts for two-word phrases without quotes aren’t as relevant. For example, here are some alerts from the term: online marketing.
When I use quotes, here are the results.
See the difference?
Getting links
Now that you have alerts set up, it is time to get links.
Keep in mind that when you get an alert email, someone could have already linked to you. So, not every alert will be a link building opportunity, but many will be.
Typically, more than half will be opportunities.
Depending on the alert type, some will be easier than others. So, let’s go over how to convert each opportunity into a link.
Your domain
You’ll find that a good portion of the mentions of your domain will contain a link back to your site.
For those, you don’t have to do anything as you’ve already got a link. 🙂
For the ones that aren’t linking to you, I want you to send the following email to the webmaster…
Subject: Did you make a mistake?
Hey [insert first name],
First off, I just wanted to say thanks for mentioning [insert your domain] in this article [insert a link to the URL that mentions your domain].
I know you are busy so I will just cut to the chase.
Would you mind hotlinking my domain to my website? I know it doesn’t seem like a big deal, but that extra traffic really helps small companies like mine.
Cheers,
[insert your name]
PS: Let me know if I can do anything for you.
Brand name
When it comes to brand names, it is a 50/50 shot. Roughly half the people will link to you when they mention your brand and the other half won’t.
For the ones that didn’t, send them this email:
Subject: You forgot to do this
Hey [insert first name],
I’m flattered.
Thank you for mentioning [insert your brand name] in your article on [insert the title of their article].
[insert the URL of their article]
You really made my day with that.
Again, thank you!
I feel bad doing this because you already mentioned us, but it would mean the world to me if you also linked our name to our site.
Would you mind doing that?
Sorry to bug you.
[insert your name]
PS: Let me know if I can do anything for you.
Product names
With product names, usually 70% to 80% of the websites will be linking back to you and the rest not. For the ones that don’t, send them an email similar to this:
Subject: Did you mean to do this?
Hey [insert their first name],
I just wanted to take a minute to tell you how much I appreciate that you mentioned [insert your brand name] here [insert the URL of the webpage that mentions your product].
Seriously, thank you!
Now, I feel bad doing this, but would you mind hotlinking [insert your product name] to this page on our website where people can find the product [insert the URL on your site that covers the product]?
Sorry to bug you.
And again, thank you for mentioning us. It really means a lot.
[insert your name]
PS: Let me know if I can do anything for you.
Your email address
Now this one is rare as most people won’t be publishing your email address.
And when they do, they usually aren’t linking to you.
If you try to get them to link the email address, you will find it hard. But what’s easier is to get them to remove your email address and link to your contact page instead.
Here’s the email template I use for this.
Subject: Privacy issue
Hey [insert their first name],
I noticed you mentioned our email address, [insert your email address], on this page [insert the page they mentioned your email on].
Would you mind mentioning and linking to our contact page instead [insert your contact page URL]?
For privacy reasons, I would rather have people get in touch with us through that page instead of our email.
Thanks for your time.
[insert your name]
You also notice that in this template I didn’t include the PS at the bottom. The PS typically helps boost your success ratio, but when it comes to this email, you want to be a bit more firm as it is related to your privacy.
You ideally want the link and fewer people sharing your email because then you’ll have to deal with a ton of spam messages.
Industry terms
In almost all cases, alerts that contain industry terms won’t be linking to you. And this group will also be the largest number of results you get with each alert email.
You’ll have to go through each alert and look at the context of the web page.
If they are talking about something that you have already covered on your website and did more in-depth than they have, there is a good chance you can convince them to link to you.
For example, if there is an article about SEO and they mention how you need to build links, but they don’t go into how to build links, I would email the site owner pointing to this article as it breaks down how to build links.
Here is the type of email I would send:
Subject: Some feedback for you
Hey [insert their first name],
Love your article on [insert the topic of their article] [insert the URL of their article].
I just have one piece of feedback for you (hope you don’t get offended), but you mention [insert the subject they mention that you go more in-depth on within your own site], but you didn’t go too in-depth on it.
I think if you adjusted that it would provide a lot more value to your readers.
Or if you don’t have the time to, I already have an article on it here [insert the URL on your site where you go in-depth on that topic] that you could just link to.
Let me know your thoughts.
[insert your name]
PS: Let me know if I can do anything for you.
How do I get in touch?
Now that you know what kind of emails to send depending on the alert you receive, you’ll have to, of course, get in touch with the site owner.
So how do you find their email address?
Well, the simplest way is to go to their contact page and see if their email is there or if they have a contact form.
You can also check out their terms of service or privacy policy.
Another option is to use tools like Hunter. Just type in a domain name into Hunter and you’ll see a list of people you can contact.
Their free plan allows 50 requests per month, which should be enough to get you started.
Conclusion
Google Alerts is an easy way to build links so I would start with that.
What’s beautiful about it is that you’ll get notified of opportunities. This will save you a lot of time.
And if you find yourself with a bit of extra time, I recommend one more strategy to build links.
Once you hit “search” you’ll see a report that looks something like this:
These are all of the websites linking to your competition. What’s interesting about this list is that it is sorted.
The results at the top have more authority, in which they typically boost SEO rankings more than the ones at the bottom of the list.
You’ll want to go through the list, click on each site, and see if it makes sense to reach out to that website and ask them to link to you.
Typically, if you have similar content to your competition that is more thorough, it’s possible to convince someone to link to you. You’ll have to send them emails like the one below…
Hey [insert their first name],
Question for you…
How do you think it makes you look to your readers when you link to another site that doesn’t really help them?
It kind of makes you look bad and maybe even lose a little bit of trust with your readers, right?
In this article [insert the URL on their site], you link out to [insert the competition’s URL].
The article you are linking to doesn’t cover [insert the areas the competition missed].
I actually have an article [insert your article URL] that covers [insert what you cover that the competition doesn’t and why it benefits readers more].
If you aren’t interested in linking to us no worries. I just know that you care about your readers and you want to do the best for them.
Cheers,
[insert your name]
PS: Let me know if I can do anything for you.
If you follow the steps above, you’ll start building links.
It isn’t that hard and you can do it. You just have to be willing to put in the time and not get discouraged if you send out a handful of emails and no one links back to you.
Just think of your email as a sales pitch and it may not be perfect the first time… so you may have to modify and adjust it.
If you have any questions on the steps or are confused about anything, just leave a comment below.
With the coronavirus pandemic delaying the F1 season indefinitely, Laurence Edmondson looks at how F1 can salvage anything close to a full season once normality resumes.
Standard economic has in fact continuously been a physical framework where you probably to deposit or get car loan. The monetary Internet sector has in fact exploded in the previous 5 years. You could not comprehend what monetary Internet actually is, in addition to it can be a bit challenging as a result of the reality that it has various names from internet banking to COMPUTER economic along with internet financial as well as additionally monetary online.
With the charm of the power in addition to the internet it uses people to take control of their lives, countless standard banks have in fact created monetary Internet sites where customers can relocate money, developed expenses negotiations continuing or otherwise, without delay analyze points that have in fact removed, as well as additionally a number of numerous other attributes that can be accessed 24 humans resources daily 7 days a week. This monetary Internet choice has in fact been prominent not simply for customers that desire to have some control over their account without requiring to head to the banks yet likewise for banks also whose man humans resources have in fact been freed from doing simple work like balance inquiries, account transfers, etc because of the reality that the customer does it himself with monetary Internet.
Financial Internet which simply exist online methods you will absolutely need to relocate your cash money to the new account otherwise mail a payment through check. Taking into consideration that the whole tip of monetary Internet is to make monetary as extremely simple as viable, lots of economic Internet internet sites will definitely allow you to make a transfer from a block as well as likewise mortar banks to the economic Internet web site as often as you such as without expense or a little price.
When you utilize economic Internet options you have the capability to access your account, transfer financing, pay costs, as well as likewise any kind of kind of selection of factors from any type of sort of computer system with Internet get to around the world. Given that with monetary Internet you continuously comprehend where your account stands, this is impressive as well as likewise makes taking a journey an entire great deal a lot less challenging.
fwistAnd How to Be Sure You are Eligible for the Best Small Business Credit Card for Your Situation When you start wondering what the best small business credit card is, you may be surprised to find out that answer actually can vary. What may be the best credit card for one business may not necessarily … Continue reading The Best Small Business Credit Card of 2019 for Any Situation
Recognizing Student Credit Card Basics Usually, these cards are indicated to be credit history cards for university trainees, although they can be made use of with high college trainees. To much better recognize what trainee credit report cards are all around, it is valuable to take an appearance at trainee credit score card essentials. That …
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