Author: Nancy Moore

12 Best Landing Page Examples

Let me ask you a question…

Would you rather have a beautiful website or a website your customers love?

From a business perspective, you shouldn’t go for either.

Your answer must be 100% I want a high-converting website.

Because if people buy, then they both like it and you can safely and predictably scale your business.

Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

And that can be easily noticed when you click on ads you see on social media.

You might like the ad itself but most times the landing page on the other side is not what you want to see.

The connection between your traffic and your landing page is called an accurate message to market fit.

You want your message to perfectly fit your market so you can start with a winning funnel that’s only bound to go up from there.

Because if you mess up there, you would be optimizing and tweaking little components that will barely get you to break even.

But if you nail your message you would be getting customers left and right without even knowing why or how they came to you.

It’s your most powerful weapon and most businesses do it completely wrong.

So to help you out and guarantee your immediate success, we’ll be going over the best 12 landing page examples that you should use to scale your business.

We’ll go over each one’s strengths and weaknesses while making sure you find one that fits your exact business.

After this post, you’ll be able to come up with high-converting landing pages like magic.

But before we do that, we must go over…

What Makes a Great Landing Page

That question solely depends on your needs.

So let me ask you a couple of questions that will help you clear your mind and think in the right direction.

#1 What do you want to accomplish with your landing page?

Your most common options are:

  • Getting people to opt-in in exchange for Free value on a subject
  • Directly selling a low-ticket product like a book or a mini-course
  • Free Trial offer for a monthly service or software
  • Free + Shipping offer where you count on upsells to make a profit

You’ve got to know exactly what offer you want to present in your landing page before creating it.

And of course, there are other offers you can make but the idea here is to clarify what is the one that you want to use for your business.

If you’re not sure, there would be multiple examples further down the post.

Now for the next question, you need to ask yourself…

#2 Are you committed to this project or are you just trying out an offer?

Building a high-converting landing page is not an overnight hustle.

You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns.

And if you’re not ready for that, then I recommend you quit before you even start.

Yes, you can get a lucky shot and hit a homerun from your first try but counting on it is delusional.

Be ready for the long game so you catch the long-term gains that are so much sweeter than the momentary satisfaction.

And for the final question…

#3 What’s your budget?

Before you begin designing your high-converting landing page, you need to prepare a solid budget.

You can’t expect everything to go smoothly throughout the process.

Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.

That can be a developer, a Funnel designer/builder, an Ad specialist, or a CRO consultant.

Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.

In marketing and life, there’s a rule of thumb that suggests you should finish your work and then let someone else judge it.

Obviously, for landing pages, the way is to run some ads and see if the traffic converts.

If it does, you raise your ad budget and try to scale.

If it doesn’t convert initially then you should let a professional take a look at it.

And even if you already hired someone to build it for you, don’t expect him to help you here.

Yes, he can optimize your page but you’ve got to keep in mind that people have an emotional attachment to their work.

That’s why you need a third party to help you out.

And especially when it comes to optimizing a landing page for conversions, you must consider the idea of hiring an agency.

Big marketing agencies nowadays have had hundreds if not thousands of clients who had been in your exact situation.

That’s why hiring a marketing agency to help you increase your conversion is the best bet.

And talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.

It is simply the best marketing agency for both SEO and CRO.

If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it…

Then you should book a quick call with a professional where you’ll unravel the secret conversion optimization methods your business needs.

And now for the main event…

The Best 12 Landing Page Examples

These are the 12 Best Landing Page Examples we could find.

We’ll be judging them for conversions, offer, design, and customer experience.

#1 Get Response

Get Response is an example of a simple yet interactive landing page example.

You can see the Get Response team are bold as they’re the only software in the industry that uses an interactive headline.

The yellow sign you see on the image below changes between the words growing, leads, and sales.

That makes it for a great attention-grabbing headline that just makes you read on.

Also, they use a friendly, positive face which is something we don’t see very often in business that is not centered around a personal brand.

That of course is not a bad thing. It automatically builds trust and makes it easier for people to sign up for their software.

#2 Slack

Slack is always on the top of its game when it comes to landing pages.

They are constantly optimizing for conversions and that’s the best way to find your winning landing page.

Their current one is once again, extremely interactive, has a big eye-popping headline, and also shows how easy it is to use the software with a quick 5-second giff.

Straight from the get-go, you can see they value customer satisfaction and if you’re still not sure, scrolling down will lead to non-stop credibility and results that prove their authority in the marketplace.

#3 Intercom

Intercom’s main objective on this landing page is to get you to opt-in with your email.

Keeping it to email only is a great way to increase your opt-in rate.

A big, positive headline that puts you in the right state of mind to act now.

The images they use perfectly represent the headline’s main USP.

You can see an overall friendly environment and you just have to opt-in if you got to this page.

#4 Lyft

Lyft has been riding up the charts in the past years and their website, landing page, and their overall online funnel is not lacking behind.

They focus on attracting new drivers that want to control their own life.

And promising your employees freedom while working for you is the best way to snap the best candidates from your competitors.

We know Lyft has used multiple landing pages in the past but their current one shows real professionalism.

Once again, we see a giant, attention-grabbing headline. This time with a question to anticipate curiosity and thought process in their prospects.

And check out the button “APPLY TO DRIVE”. It implies that it’s not 100% sure you’ll be able to get the position.

Making it so your clients have to compete to get a hold of your attention makes it so they try harder in the job itself.

#5 Zoho

Zoho’s landing page is a great example of a more complicated but still extremely powerful messaging.

They use more text than the average software in the industry but that’s not necessarily bad.

For their specific case, they need to convert the prospect to begin a free trial which automatically builds tension in a prospect because he knows it will come a time he’d have to pay.

And converting someone to pay is way harder than just getting their email.

That’s why using more text in their messaging makes it for a powerful copywriting punch that maximizes free-trial registrations.

#6 Squarespace

Squarespace tops the list for the least amount of text in their landing page design.

At first, you may think that is not enough to convert someone.

But once you see that they’re a website builder you can see how the design and the quick and powerful messaging are all you need to sign-up.

They know their prospects mainly struggle with complicated codes and want to show a safe space where they can relax and drag and drop their winning website design.

#7 ActiveCampaign

ActiveCampaign solely focuses on showing you how their software brings the best customer experience possible.

And if you’re a business owner, you both want to be treated well and want to help your customers in tough times.

Their headline hits 2 birds with one stone and once again there’s no useless text or design.

Everything leads to the big green button and you starting your free trial.

#8 Hubspot

Hubspot is one more CRM that tops out the list today.

They, just like ActiveCampaign, show you that using their software will both help you and your customers feel better throughout the process.

Knowing that their ideal customer’s main objection is that learning a whole new CRM from scratch might be hard, tedious, and maybe even impossible, helps them narrow their message straight to the point.

#9 Shopify Plus

Shopify is one of the most well-known platforms in today’s online space and they know it.

As they’ve been rapidly growing throughout the years, they’ve been able to test out multiple landing page designs to find one that converts.

And the Shopify Plus’s landing page shows for it. 

Their main goal is to book a consultation call with their prospects which takes more than just a couple of words.

They have the budget to shoot professional videos for all of their products and services which helps transfer valuable information to their prospects in the fastest possible way — video.

Down below you see powerful credibility and if you take the time to watch the video, you’re most likely going to book a call with them.

Videos are a deadly weapon in the right business’s hands and Shopify proves that here and pretty much with anything they do.

#10 Webflow

Webflow shows the insights of the software immediately when you land on their landing page.

You can see instant credibility from big websites that have used their services and also you can begin for free.

That breaks any tension the prospect might have.

On top of that, you can see that their software is similar to Photoshop.

So if you’ve ever used Adobe’s products, you immediately know this work will be a piece of cake for you.

#11 ClickFunnels

ClickFunnels uses its software to convert you for a free trial.

And even if you have any skepticism you can play around with the funnel pages and buttons to see the responsiveness of nowadays funnels.

You can see that they use more text than the average website/funnel builder.

But once again they’re trying to convert people to start a 14-day free trial which is not an easy task.

They also use powerful videos that sell directly to their ideal customers.

And the best part is the analytics they’ve slapped on their landing page.

It’s a bold and powerful move if done correctly.

The way these analytics are crafted makes it so they are constantly being updated and it’s not just 100K+ users as you might see on other platforms.

ClickFunnels values its customer’s success stories and is always there to record each result.

It’s one of the harder landing page designs to pull off but if you do it, your conversions will skyrocket.

#12 Conversion Lab

Conversion Lab has been using this landing page design for years now.

We’ve noticed they split test different button CTA-s like book a call, get a free consult, and many more.

Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on.

They clearly state their services through their persuasive headline and even if you’re not ready to book a consultation call with them, a pop-up will appear collecting your email.

Email follow-up is a great way to ensure that a high percentage of prospects that land on your website will end up booking a call with you.

That is all for our list today.

To conclude what you need to know when building your landing page…

  • Find what your best customers struggle the most with and then directly destroy this objection with a short and punchy headline.
  • Use credibility and videos if possible.
  • Know your goals — Is it to get their email, phone, ook a call, start a free/paid trial, or something else?
  • Clear and easy to follow Call to Action

And always, always optimize in the process.

You can NOT be perfect from day one. Every business on this list tests their pages dozens if not hundreds of times before concluding a winner.

And even then, they still optimize.

Have you tried building a landing page before? How’d it go — did it convert well and what were your biggest breakthroughs when doing it?

The post 12 Best Landing Page Examples appeared first on Neil Patel.

Fund the Flip of Your Dreams with Lending One

If you are a real estate investor, then you need to know about Lending One.  It is a direct real estate investing lender that has been around since 2014.  They are newer, but they are quickly establishing themselves in the industry.  Here is what you need to know to get a jump on deciding whether they are right for you, or not. 

The company began as Crestar Funding, but changed its name in November 2016 to LendingOne. In the press release, they say that they realize the potential for this company was much larger than they originally thought.

Is Lending One a Good Option for You? 

Bill Green (CEO) and Matthew Neisser (COO) joined forces in 2014 to open a private real estate lending company. The mission? To use technology to streamline and speed up the process of borrowing for real estate investment. 

With Green’s skill and expertise in creating world class organizations and Neisser’s background in technology and finance, it did just that. As a result, we have the Lending One of today.. It provides a faster and easier way to apply for and receive approval for loans.  Furthermore, it allows borrowers to more easily grow their real estate portfolios.  

They make loans to citizens of the United States, Canadian citizens, and permanent resident aliens. 

Check out our trustworthy list of seven vendors to help you build business credit. Conquer any recession! 

What Types of Loans Do They Offer?

There are a range of options when it comes to loans with Lending One. They include: 

Fix-and-Flip 

For example, if your real estate game is to purchase homes to rehab and then sell for profit, then fix-and-flip loans are for you. Amazingly, rate quotes are available online in as little as 2 minutes.  

They will loan up to 80% of the cost of the project, or LTC (Loan to Cost.)  The minimum loan amount is $75,000.  They do not list a maximum. Also, there is no interest charged on unused funds, and there is no penalty for early repayments. The minimum FICO required for a Fix-and-Flip loan is not noted on the website.  They state only: 

“We are much more flexible in the FICO score we accept and are happy to work with each client’s individual situations.” 

Additionally, you will need to have the following documents on hand.  

  • Sales contract 
  • One month’s bank statement 
  • Construction budget 
  • List of properties currently owned 
  • 2 years tax returns 
  • LLC operating agreement, or Articles of Incorporation 

Remember to send copies. Never send originals. 

Rental Loans 

Now, if your business is more “fix it up and rent it out” based, you will be more interested in the rental loans. With these, there are two options.  The first,  RentalOne,  and then the Apartment Bridge loans.  

Check out our trustworthy list of seven vendors to help you build business credit. Conquer any recession! 

RentalOne

This option is available on either a 5 or 7-year ARM (adjustable rate mortgage.)  Or, if you would rather,  as a 30-year fixed loan. Loan amounts go up to $2 million.  

The FICO requirement for the RentalOne loan is flexible, same as with the Fix and Flip loans.   However, these requirements change without warning. The truth is, you really do not know until you try.  You do not have to turn over income verification, not even a W-2. Instead, they consider the cash flow of the property itself in the decision-making process. It appears, however, that there is a prepayment penalty on this one. 

Multifamily Bridge Loans 

These are available for buildings with 5 to 200 rental units. There is no interest on funds that are not drawn, and the terms range from 12 to 36 months. The loan amount is up to $15 million.  

There is a minimum FICO requirement of 650, but closing is super-fast, sometimes in as little as 20 business days. 

New Construction Loans 

Another product they offer is new construction loans.   Amounts range up to $5 million.   These loans are available in terms ranging from 12 to 24 months with fast approval. Eligible properties include single family, townhomes, condos, and multi-family buildings. 

Rehab to Rent 

If you want to rehab a home to rent for profit, you can do that as well. Here is how it works. First, you apply for a Fix-and-Flip loan.  Then, when the rehab is complete, they will roll it into a 30-year fixed rental loan. As a bonus, since you are already a customer with the Fix-and-Flip, you will get a discount on the fees toward your rental loan.  

Lending One Pre-Approval

There is an easy, fast pre-approval process, and it’s free. You can have your terms and rates in writing before you ever submit an offer. Honestly, the proof of funds provided with pre-approval makes submitting an offer easier than ever. Pre-approvals are available for amounts up to $5,000,000.  

Lending One Partner Program

The company also offers a partner program.  It’s a community of investors, realtors, real estate attorneys, and third parties.  Potential partners have the opportunity through the program to earn compensation in exchange for client referrals.  Interest parties are invited and encouraged to participate. 

The following options exist: 

  • The Referral Partner Program is for real estate investors, real estate attorneys, and other third partners that want to refer business to Lending One.
  • The Broker Partner Program is for mortgage brokers or loan origination consultants that wish to refer business. 
  • Finally, the corporate partner program is designed for businesses that provide goods or services to those that invest in real estate not occupied by the owner. 

Partner consultants contact potential partners within 24 hours of application to the program.  

Making Payments on Your Lending One Loan

They have a contract with FCI Lender Services.  This company services and accepts payment for loans.  Borrowers get a welcome package with directions directly from FCI about 2 to 3 weeks after the loan closes. Payments are made via ACH, and are due on the first of the month. 

Lending One and the Better Business Bureau

It never hurts to seek out what type of online reputation a company has.  Online reviews are huge these days.  For this company we found the following. 

The Better Business Bureau 

As it turns out, not only do they have an A+ rating with the Better Business Bureau, but they are actually accredited since February 2017.  

In that whole time, there has only been one complaint.  The company addressed it and it was solved.  There are only 3 reviews, and unfortunately the most recent one is negative. However, it is from someone who was in the middle of the loan process and the process was put on hold due to the COVID-19 pandemic.  This is an extreme circumstance, of course. 

Check out our trustworthy list of seven vendors to help you build business credit. Conquer any recession! 

Benefits of Using Lending One 

They use proprietary technology that allows them to streamline the underwriting process. As a result, application processing is much faster.  Along with pre-approval and good reviews from previous customers, they sound like superstars.  Yet, nothing’s perfect, right? 

The Downside of Using Lending One

The main drawback is, they are a young company.  Of course, that will not always be the case. One can only hope they will continue the positive path they are on and continue to work to get rid of any bugs. 

Another negative is that you would not be able to get enough money for larger projects due to the maximum loan amounts offered.  With a max of $2 million for rehab and $5 million for new construction, commercial jobs are pretty much out the window.  Lending One would not be an option for those looking to do commercial flips or flips on more expensive homes in higher income areas. 

A Quick Review of Real Estate Investing 

If you happen to be newer to the world of real estate investing, you may want to consider these tips before you go much further.  

Formally Incorporate

Many real estate investment lenders will not lend to individuals. Form a legal business so that you have the best options available when it comes to funding. This is just one of many lenders that will only lend to companies. An S-corp, LLC, or corporation will work.  

Tell the Truth

In real estate, there is even more importance placed on doing honest business. If you cut corners when working on a rehab, or if you are a bad landlord, word will get out. This will not only cause problems when you try to sell or rent in the future, but it can detour future funding efforts as well.  

Location Matters 

This is especially true in relation to flipping homes.  A fabulous home in a terrible location is probably not going to yield a significant enough profit. 

Watch the Markets 

Pay attention to what is selling and where. Take note of trends in what people are willing to pay for, as well as what they are not. This will help you figure out how to best use your funds. 

A Word About Credit

This lender is more flexible than many lenders when it comes to credit. However, they make it very clear credit history still counts. Consider these tips to raise your credit score if you need to. 

  • First, make sure you have separate business credit.  This includes getting and using an EIN, and incorporating, which as noted above is something that needs to be done anyway.  Also, you need to have separate contact information for your business and a dedicated business bank account.
  • Next, get copies of all your credit reports.  
  • Look first at what is affecting your score in a negative way.  Then you will know where to focus your efforts. 
  • After that, review the report for mistakes.  
  • Report mistakes to the issuing agency, in writing. 
  • Only send copies of backup documentation, not originals. 
  • Monitor your personal and business credit score continually using a credit monitoring service. This will help you stay on top of things. You can monitor your credit with both Dun and Bradstreet and Experian through Credit Suite for 90% less than it would cost you at the business credit reporting agencies.  You can monitor your credit with Equifax through them directly. 

Of course, none of this really matters if you are not making your payments on time.  Make sure you are doing that regardless.  Nothing helps a credit score like consistent, on time payments. 

Is Lending One for You? 

In the end, Lending One isn’t a bad option.  It does have higher interest rates and lower maximum loan amounts than some.  However, they are also more lenient with their credit score requirements.  That means if you are not able to get the funding you need somewhere else, they could  be just what you need.  They have a good reputation and offer a variety of loan options.  

As with any decision on a lender, do you own research.  Things change frequently, and the COVID-19 pandemic changed a lot of things.  You’ll want to double check details such as loan amounts and interest rates.  It seems though, despite being a young company, Lending One is doing pretty well, not only for themselves, but for their customers as well. 

Are There Other Options? Lending One Review

If you want financing for commercial flips, CreditSuite might be a better option.  Financing ranges up to 20,000,000 which is much more suited to that type of project.

Loan-to-values range from 55-65%.  Which one you can get depends on the purpose of the loan. Funding programs are available that include conventional property financing, money for investment properties and hard money loans, bridge loans, and loans for the purchase of commercial real estate.  SBA loans are also an option.  For renovation, you can  get a loan-to-value of up to 60%.  They have many other loan programs as well, including some for residential flips.

In the end, you just need to find which option will work best for you.  Lending One is definitely one to consider.  I’d even give them four out of five stars.  But don’t stop there. Be sure to explore all your options. 

The post Fund the Flip of Your Dreams with Lending One appeared first on Credit Suite.

Charge Card Foreign Transaction Fees

Bank Card Foreign Transaction Fees

In the last couple of years, several bank card firms have actually started billing international charges for acquisitions made with charge card beyond the United States. Numerous clients have actually come to be distressed, questioning why the financial institutions and also charge card business would certainly bill such charges. While it is simple to state that these business simply desire even more cash, the scenario is far more complicated than this.

Numerous of the charges linked with credit history cards are billed in order to pay for the prices included with a range of various purchases. It is essential to keep in mind that there are usually extra threats included with making credit scores card deals in international nations.

It is most likely that these charges are long-term, as well as financial institutions will certainly proceed to bill them as long as they are able to pay for the expense of making credit history card acquisitions in international nations. Since they are not real credit scores cards, pre paid debit cards can aid you stay clear of the international deal costs.

If you prepare on making use of a pre paid debit card, it would certainly be handy to speak to these areas in advance of time to make certain your card is approved. There are additionally a couple of credit rating cards that do not bill international deal costs.

One more point you ought to take into consideration is tourist’s checks. They are commonly approved in a lot of nations, as well as you can prevent the charges that are billed for charge card. Taking a trip will certainly constantly be a little bit extra costly, you can stay clear of particular charges if you do your research.

In the last couple of years, several credit report card business have actually started billing international charges for acquisitions made with credit report cards outside of the United States. Due to the fact that they are not real credit history cards, pre-paid debit cards can aid you stay clear of the international deal charges.

If you intend on making use of a pre-paid debit card, it would certainly be valuable to get in touch with these areas in advance of time to make certain your card is approved. There are likewise a couple of credit scores cards that do not bill international deal charges.

The post Charge Card Foreign Transaction Fees appeared first on ROI Credit Builders.

What Stocks Are and also How Stock Market Investments Work

What Stocks Are as well as How Stock Market Investments Work

Individuals listen to concerning the supply market every day. Each time the supply market strikes a high, or a reduced, individuals listen to concerning them. And also why is it that individuals desire to do supply market financial investments?

The supply market is the market where the trading of business supplies occur. These supplies might either be the protections which are detailed on the supply exchange or those which are traded in an exclusive way.

Supply market financial investment occurs when an individual gets a share of a firm’s supplies that were placed on sale in the supply market. Each supply market financial investment is stood for by the individual that gets his share of supplies.

In the past, securities market financial investments were done by specific purchasers and also vendors. With time, nevertheless, this has actually altered as well as the marketplace individuals developed from private financiers to big companies. This modification in the tasks of securities market financial investment has actually likewise aided to manage motions in the marketplace.

To urge supply market financial investments, a company that wants to market its supplies to firms and also people can just do so if it comes to be a firm. Their supply market financial investments provided them the authority to case possession of the organisation.

In an independently held firm, the investors are couple of and also possibly recognize each other. Their securities market financial investments are understood per various other. The openly held firm, nonetheless, is had by a multitude of individuals that do securities market financial investments on the general public stock market.

Supplies are shares of a firm or company which obtains on sale in the supply market. Supply market financial investment occurs when an individual acquires a share of a business’s supplies that were placed on sale in the supply market. Each supply market financial investment is stood for by the individual that gets his share of supplies. To motivate supply market financial investments, a company that desires to offer its supplies to companies as well as people can just do so if it ends up being a firm. The openly held business, nonetheless, is possessed by a big number of individuals that do supply market financial investments on the public supply exchange.

The post What Stocks Are and also How Stock Market Investments Work appeared first on ROI Credit Builders.

New comment by briznad in "Ask HN: Who is hiring? (October 2019)"

Thrilling | full stack/frontend engineers | full-time | LA, NY, SF or US REMOTE | https://shopthrilling.com

At Thrilling we’re helping traditional brick-and-mortar vintage apparel stores sell their clothing online for the first time. Vintage and secondhand clothing has a huge role to play in improving the environmental impact of the Fashion industry, and by partnering with local stores we can leverage their unique, curated inventories and help small business owners to compete in the global economy. We aim to do good, and do well. Our name comes from the thrill of the hunt, and we’re working to bring the same excitement of shopping the best vintage stores, online. Read more about us here:
https://www.entrepreneur.com/amphtml/325805

We’re looking for engineers 2 & 3 to join me and the rest of our small and growing team to help us change the landscape of online vintage and secondhand shopping. We need hungry self-starters with prior experience shipping production software. Fashion is a diverse industry and we reflect and value that at our company. Having recently closed our seed round of funding we’re rapidly expanding. Our software projects include an app for efficient uploading of products and inventory management, as well as our customer-facing ecom marketplace. In addition to building out those systems there are new ones to create that have yet to be specced. Your work will have a massive impact on our growth and success.

Here’s some of the tools we currently use: Angular, TypeScript, Ionic, GraphQL, GitHub, Jira, Firebase, Google Cloud, Heroku, Imgix, and many others.

Here’s some of the areas we’re expanding into: ML, computer vision, recommendation systems, and always, always killer UX.

If this sounds interesting, email me at tech@shopthrilling.com.

Just Funded… $100,500 in 4 Days

One of our sports complex clients just secured $100,500 in revenue financing, and did so in only 4 days!

They were looking for working capital and marketing funds.

They had minimal deposits in their bank account and the business owner had severe credit issues.

Even with these restrictions and needing money quickly, we got the deal closed and funded in 4 days just in time for them to start ramping up their business for their best season.

Click Here to see how much funding you can get for your business.

The post Just Funded… $100,500 in 4 Days appeared first on ROI Credit Builders.