How to Prevent Click Fraud on Your PPC Ads

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware … Continue reading How to Prevent Click Fraud on Your PPC Ads

Zoom's Unpredictable Path to Glory

When the videoconferencing star last closed its fiscal year, it was generating a little over $600 million a year in revenue. For the full fiscal year ending in January, Zoom officially raised its forecast by 33% to around $2.4 billion.

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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data.

I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out.

You can go here to install it.

If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier. And on top of that, later in this post, I’ll even give you a sneak peek at the new changes that we are making to the extension that will be released within 30 days.

So, what’s new?

Who says keyword research should be limited to Google?

What most people don’t know is that YouTube is the second most popular search engine and has been exploding.

On top of that, Amazon is the largest e-commerce site in the world and SEOs are doing Amazon SEO and Amazon ads… so why not have access to keyword research there, too?

Now, when you go to YouTube and perform a search you’ll see data on suggested keywords as you perform a search.

And if you want more details on any given keyword you searched for, just click “view all” next to the search bar and you’ll see something like this:

It breaks down search volume over the last 12 months as well as shows you if a keyword has any seasonal trends.

You can also see how competitive a keyword is to rank for, its cost per click data, how many people even click on any of the listings, and even the age range of the people who search for that term.

Also, what’s interesting is that you can see data on whether a keyword is searched more on mobile or desktop devices and the breakdown. This is important because mobile searches tend to not convert as well… so ideally you want to go after keywords that have more desktop searches when possible.

Now on the right side of any YouTube search listings page, you will also see more keyword suggestions.

It’s pretty similar to what the extension already shows on Google… this is more so our version for YouTube.

But with Amazon, we didn’t want to impact your user experience too much, so we decided to provide keyword data in the most unobtrusive way possible…

Anytime you perform a search on Amazon, you’ll see keyword data on the suggestions.

So now anytime you want to do keyword research for social media or e-commerce, you can easily do so with the Ubersuggest Chrome extension.

But wait, there is more…

There is also one other important change made to the extension that you may have already noticed if you use Google on a regular basis.

When you search on Google, there is now traffic estimations under each URL.

This traffic estimation is for organic search traffic and it is done on a domain level. Eventually, we will tweak it to be page-based and even show you the other keywords each page ranks for… but for now, we are providing you with organic traffic estimates for each domain.

And if you are more of a visual person, in the right-hand sidebar you can also see the traffic estimation for any result in the top 10.

So if you want to know traffic data in addition to keyword suggestions when you perform a Google search, make sure you install the Ubersuggest Chrome Extension.

But the best is still to come…

My goal is to make major releases to Ubersuggest every month if possible… every other month if all doesn’t go as planned.

The next big one is introducing competitor analysis features within the extension.

Right now if you click on the “Ubersuggest” logo within your Chrome browser you see something like this:

Now, that’s not really useful.

So, within the next 30 days when you click on the “Ubersuggest” logo within Chrome, I am thinking of showing something like this:

For any domain you’ll be able to see the following metrics:

  1. Domain metrics – you’ll see a quick overview of each domain. From the number of organic keywords a site ranks for to their estimated organic traffic, domain score, and even number of backlinks.
  2. Historical traffic – you’ll see an organic traffic chart of the last 6 months to any given site.
  3. Top pages by country – want to know the most popular pages on your competitor’s site? This table will show you just that.
  4. Top keywords by country – you’ll also be able to see the most popular keywords that drive traffic to that site.

Conclusion

If you already have the Ubersuggest Chrome extension installed, you may need to reinstall it because we now show you data on YouTube and Amazon. That means you’ll have to grant Ubersuggest permission to show you data on those two sites.

If you don’t have the extension installed, you can do so by going here.

Let me know what you think about the new extension, the upcoming releases, and if you want me to add any other features. 🙂

The post Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool appeared first on Neil Patel.

The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

The 4 Ps of marketing…

You’ve probably heard about them from a friend, a textbook, or even at school.

I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye.

And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.

So before we dive into it, let’s first break down what they are…

What are the 4 Ps of marketing?

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion.

It sounds simple and it really is (the harder part is implementing it, which we will get into later).

The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/

4 ps of marketing visualization

The origin of the concept, also known as marketing mix, goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach.

I know that’s ages ago, but it is just as valid today.

Let’s dive into each P…

Product

The product is what the company sells.

It might be a product like a soft drink in the beverage industry or dresses in a clothing store. Or these days it may even be software like Ubersuggest.

Ubersuggest

It could also be services, such as consulting or a paid speaking gig or even a therapy session.

In short, the product is everything that is made available to the consumer.

In the 4 Ps strategy, defining this means understanding what your offer needs in order to stand apart from competitors and win over customers.

In other words, what makes your product so great or unique? Because if you don’t stand out it’s going to be hard to thrive.

For example, you may know about my product Ubersuggest, but you probably already know about a handful of my competitors?

So what’s the big thing that makes my product stand out from everyone else?

I don’t focus on features… I don’t have 100s of reports… instead, I focus on usability. My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

On the flip side, my competitors focus on ad agencies and really advanced marketers. I built something for a different target market, even though I am in a crowded market place.

How to create an amazing product that your customers love

I want you to do something simple… go to Hotjar, signup for a free account, and run a poll. Just like the one below.

poll

I’ve been running polls for a while now, but if you are starting off I would ask open-ended questions like:

  • What’s the biggest problem I can help you solve? (This will give you an idea on what your product needs to do)
  • What’s your favorite marketing product and why? (You’ll want to replace the word “marketing” with whatever industry you are in… this question gives you an idea about who your competition is and what they are doing right)
  • Why did you come here today? (This will tell you why people come to your site and what they are looking for)
  • How can we make our product better? (This is great if you already have a product up as you will get real feedback)
  • What don’t you like about COMPETITOR ABC? (Replace competitor ABC with your competition’s name… this question tells you where there is an opportunity)

I want you to pay special attention to the last question. It really helps you identify how you can differentiate yourself from the competition.

Now, before you go and build a product (or make yours better if you already have one), don’t invest too much time and money without getting feedback.

For example, if I were to add a new feature to Ubersuggest, I wouldn’t just build it. I would get it designed, show you first, get feedback, and then adjust from there.

That way I won’t waste months’ worth of time building a product you don’t want to use.

Price

Price is simple, it refers to how much you charge for your product (or service).

And although it’s simple to understand, it’s really hard to come up with the “right” price. The one that doesn’t just drive the most amount of sales but also drives the most profit.

The real question is, how do you want to be perceived?

Amazon wants to be the place where you can get the best-valued products from A to Z. And of course, delivered at a fast pace so it’s convenient for you.

My buddies’ company, Imperia Caviar offers high-end caviar at low prices. He’s able to get the same caviar that big brands charge thousands of dollars.

caviar

You would think that by having a cheap price he is cheapening his brand, but instead, he is bringing transparency to the market and educating people on how caviar isn’t really expensive… it’s actually just a marketing ploy.

I take a similar approach to Ubersuggest. I don’t think marketing software and education should be so expensive. So I give a lot away for free or super cheap.

Do you think that has cheapened my brand or hurt it? Well, let’s look at the data:

trends

I guess not. 🙂

But on the flip side, would Ferrari be Ferrari if their cars were selling for $10,000? Probably not.

How to pick the right price for your product

By no means am I a pricing expert so I don’t want to tell you what to price your product at. But I will tell you to read the Price Intelligently blog. Those guys know to price like the back of their hand and they have dozens of articles that will teach you exactly how to price your product.

It’s important to think about pricing, especially if you are in a crowded space. My rule of thumb is: If you are in a new space or already a leader, you can charge a premium amount.

On the flip side, if your space is saturated and you are late to the market, you’ll want to consider having a cheaper price (if not the cheapest price).

Some questions you should ask yourself are:

  • What would be the lowest price you are willing to sell your product?
  • What would be the highest price that consumers would be willing to pay?
  • How sensitive to price are your customers?
  • What prices do current leaders in your niche charge?
  • How does your price compare to the competition?

Place

“Place” is another word for location.

As they say in marketing, it’s all about the… location, location, location.

I once ran a tech conference in Los Angeles called Twiistup.

twiistup

It was a cool event with LA vibes and celebrities. I didn’t create the event, I bought it out years ago.

But you know what? It failed.

It wasn’t because the event wasn’t good, it was more so that I moved it to a terrible location.

I moved it from Santa Monica, which is the heart of the Los Angeles tech scene, to the valley, which is an hour drive from where all the tech companies are located.

In other words… location, location, location.

You have to pick a location where your customers are. Don’t expect them to come to you, you have to go to them.

How to pick the right place

The web is this virtual world. And although the location (place) may seem irrelevant, it really isn’t.

Just think of it this way… if I put my company all over Tiktok, what do you think would happen?

Well, I wouldn’t generate any new clients for my ad agency because none of my ideal customers are on Tiktok.

tiktok

Do you think a bunch of 16 to 24-year-olds are looking for marketing services? If we offered services where we helped you get more social followers, sure… but we don’t offer that.

Think of the platforms and places your ideal customers are and be there.

That could be a specific site like Google or even an offline venue like conferences. Don’t try to bring your customers to you, go to where your customers are… it’s much easier.

Here are some simple questions to ask yourself so you can find the right place.

  • Where is your customer?
  • Which outlets (online and offline) sell your product?
  • Which distribution channels are currently working for you?
  • Do you sell directly to businesses or consumers?
  • Do you sell directly to your end customer or do you have to go through middlemen?
  • Where are your competitors?

The customer should always be at the center of your decision, but it’s important to also include aspects of the other Ps that we discussed.

Promotion

My favorite P… and the one I tend to blog about the most.

Promotion!

Once you’ve optimized the previous 3 Ps, it’s time to promote your offer.

And to be clear, when I talk about promotion I am not just talking about getting your brand out there… I am talking about generating revenue.

What’s the point of promotion if you can’t drive sales?

But with all of the channels out there on the web, which ones do you start with first?

Well, I want you to go here and put in your competitor’s URL.

traffic analyzer

If they are big, you’ll see data on how much traffic they are generating… which keywords they rank for on Google… the sites that link to them and talk about them… and even how many social shares they are generating.

If they are small, you won’t see any data. You’ll have to put in a bigger competitor.

Another site that you should use is Similar Web. Put in your competitor’s URL and you’ll see tons of data on how they promote themselves.

similarweb

What’s cool about the web today, versus when I first got into online marketing, is that there are tons of tools that make your life easy. So use them to your advantage. 😉

How do you promote well?

I want you to start off by asking yourself the following questions:

  • Which channels does your audience use the most to consume information?
  • What kind of message tends to be more effective when promoting your solutions?
  • What is the ideal period for promoting your product?
  • Is there any concern about seasonality?
  • How do your competitors plan and carry out their promotion?

Again, you can use the tools I mentioned above to get a jump start. Another thing I would highly recommend is that you look at Facebook’s ad library.

fb ad library

It will show you the ads that your competition runs and, more importantly, the messaging that they use.

Now, I won’t bore you to death about promotion tips as I already have tons of blog posts on that. But I would start off with these:

Conclusion

The 4 Ps of marketing may seem boring, but they are essential.

Without them, how are you going to differentiate yourself from the competition? It really is important to stand out.

No one cares for another me-too company. We all want something unique, special… something we resonate with.

And how do you get that? You leverage the 4 Ps.

How are you leveraging the 4 Ps of marketing?

The post The 4 Ps of Marketing: A Step-by-Step Guide (With Examples) appeared first on Neil Patel.

New comment by cstanton50 in "Ask HN: Who is hiring? (April 2020)"

Arabesque | Engineers, Researchers | Remote due to COVID-19, usually ONSITE | Full Time and Intern | London, UK | https://www.arabesque.com/

Arabesque AI is an investment advisory and technology company that looks to emulate human decisions in finance and portfolio management. Arabesque AI is a subsidiary of Arabesque, a group of fintech companies concentrated on sustainable investing.

Arabesque AI has built an AI Engine for financial forecasting which is in the form of massively distributed computational graphs and and is computed over 10K+ cores across multiple datacenters. Alongside R&D in Distributed Computing, our research covers a number of fields, including but not limited to Supervised and Unsupervised Learning, Feature Engineering, Natural Language Processing, Ensemble Methods, Network Analysis, Bayesian Approaches, Signal Processing, Portfolio Optimisation, Agent Based Modelling, Distributed Computing and Swarm Intelligence.

We are looking to hire AI Engineers and AI Scientists into our team (with experience in at least one of the fields above), as we seek to rapidly expand following a series A funding round.

We offer: Competitive Salary, Academic Culture, Flat Hierarchy, Intellectually stimulating work

===========APPLY================

AI Scientist (Full Time/Intern): https://apply.workable.com/arabesquegroup/j/E7779299EF/

AI Engineer (Full Time): https://apply.workable.com/arabesquegroup/j/E953ECB228/

Any questions, feel free to get in touch at chris.stanton@arabesque.com

Gobble (YC W14) – Senior Full Stack Software Engineers – Toronto, On

Gobble (http://gobble.com) is on a tear and we need more exceptional talent to help smash our goals for 2020. We’re a full stack food company with Series B funding from A16Z, Khosla Ventures, Initialized Capital, YC, and others.

Gobble is a meal prep company that makes cooking easy for busy people. Gobble’s breakout product is the 15-minute one pan dinner kit. Internally, Gobble rapidly invents, sources, manufactures and delivers custom prepped meals across 46 U.S. states via a fully integrated and agile national supply chain.

We’re looking to bring on product-oriented full stack engineers who are interested in making a big impact on the company. The role is on site at our new Toronto office.

As a team, we value things like: TDD, being resilient to change, clean code, refactoring, and shipping code often.

Our stack is mostly: Ruby/Rails/Rspec/Postgres/React/Heroku

If you’re interested in learning more, you can email me directly chris@gobble.com with your CV/Linkedin.


Comments URL: https://news.ycombinator.com/item?id=22311995

Points: 1

# Comments: 0

A Travelers Guide To Currency Exchange

A Travelers Guide To Currency Exchange

Trading money is something constant vacationers should come to be aware of. There are various money worldwide. Learning exactly how to trade money as well as where to do it can aid vacationers obtain one of the most out of their cash.
The complying with describes the significant locations that will certainly trade cash for vacationers. Suggested are any type of issues or problems regarding trading money utilizing the techniques.
Flight terminals will certainly trade money for vacationers at workdesks they have actually established up for this objective. They normally supply exchange prices that are the worst readily available. They bill high charges which can often be as high as 20% of the exchange quantity.
Regional financial institutions are pleased to trade money. Financial institutions often tend to utilize exchange prices based on the real traded worths. Financial institutions, nevertheless, are restricted in hrs of procedure and also might be incapable to trade specific money or huge quantities.
This is the quickest and also simplest method to exchange money. The exchange prices are affordable which maintains them reduced. Vacationers must notify their credit history card business that they are utilizing it outside of their residence nation so it does not obtain shut off as safety and security safety measure.
They are very easy to make use of, however likewise position a danger of high costs connected with their usage. Travelers desiring to make use of ATM’s exterior of their house nation need to review charges initially with their financial institution.
Vacationers might discover various locations to trade money. The 4 provided right here are one of the most typically utilized alternatives. Each has a backwards and forwards side as well as the one a tourist selects relies on their very own requirements as well as issues.

Trading money is something regular tourists should end up being acquainted with. Discovering out just how to trade money and also where to do it can aid vacationers obtain the most out of their cash.
Flight terminals will certainly trade money for tourists at workdesks they have actually established up for this function. Financial institutions, nevertheless, are restricted in hrs of procedure as well as might be incapable to trade particular money or big quantities.
Tourists might locate several various areas to trade money.

The post A Travelers Guide To Currency Exchange appeared first on ROI Credit Builders.