Eventual (YC W22) Is Hiring Software Engineers to Build a Query Engine in Rust

Article URL: https://jobs.ashbyhq.com/eventualcomputing?utm_source=Ox4R0k6rPN Comments URL: https://news.ycombinator.com/item?id=40337555 Points: 0 # Comments: 0 The post Eventual (YC W22) Is Hiring Software Engineers to Build a Query Engine in Rust appeared first on #1 seo FOR SMALL BUSINESSES. The post Eventual (YC W22) Is Hiring Software Engineers to Build a Query Engine in Rust appeared first on Buy … Continue reading Eventual (YC W22) Is Hiring Software Engineers to Build a Query Engine in Rust

New comment by BrianKamrany in "Ask HN: Who wants to be hired? (September 2023)"

Experienced and talented senior software engineer specializing in Java and Spring Boot with 8 years of corporate experience, a Computer Science degree, and AWS certification.

Location: Santa Monica, California

Remote: Remote, Hybrid, On-Site

Willing to relocate: No

Technologies: Java, Spring, Spring Boot, AWS, SQL, REST, Scrum

Linkedin: https://www.linkedin.com/in/briankamrany/

Email: BrianKamrany@gmail.com

Ford Bronco Sport levels up with Black Diamond Off-Road package

The Ford Bronco Sport is ready to tackle the expert slopes.

Ford has announced a new Black Diamond Off-Road package that can be added to the Bronco Sport’s mid-level Big Bend and Outer Banks trims for improved rough road capability.

The option borrows some equipment from the top of the line Badlands, which also has a unique all-wheel-drivetrain and upgraded suspension system that keep it the king of the hill.

Checking the Black Diamond box on the order sheet adds four underbody skid plate that protects the gas tank and other equipment, plus a set of 17-inch wheels from the Badlands catalog wrapped in all-terrain tires.

THE NEW FORD BRONCO SPORT IS GOING OLD-SCHOOL WITH THROWBACK HERITAGE EDITION MODELS

Black Diamond hood and door decals round out the package.

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Ford is using the package to highlight new expanded access to the Off-Roadeo program, which allows Bronco owners to take part in an off-road driving and instructional event using Ford’s trucks for a starting price of $35.

FORD BRONCO ‘OATES’ IS A MOTORING MYSTERY

Owners of all Bronco Sport trims and full-size Broncos are now eligible. Previously, only the owners of the Bronco Sport Badlands and First Edition models qualified.

The events are currently held at venues located in Guilford, New Hampshire; Las Vegas; Horseshoe Bay; Texas and Moab, Utah.

Pricing for the Black Diamond Off-Road package has not been announced, but the 2023 Bronco Sport Big Bend and Outer Banks start at $32,525 and $36,460, respectively.

6 Best Time Tracking Software Options

Why is time tracking still a source of stress for employees, supervisors, and management?

There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business.

There is no third reason.

I can say that with total confidence because there are so many good time trackers out there.

Because no one should suffer any longer, I’m going to share the top six time tracking software options on the market today.

#1 – Time Doctor — Best for Keeping Tabs on Remote Employees

Time Doctor has rich monitoring features for employees who are at their computer all day. It’s a full-service time tracker that you can use for payroll and project management software, but it really steps away from the competition by giving managers insight into what their employees are doing.

Once employees download Time Doctor, they create tasks and begin tracking time. Supervisors can see what tasks people are working on, as well as get insight on mouse and keyboard activity.

They may also enable screenshots taken at random intervals to confirm people stay on task.

Website and app monitoring is another really helpful facet of Time Doctor for both users and supervisors. You can quickly generate reports that show exactly how much time each person is spending on a website or application.

For supervisors, reports surface unproductive behaviors. With Time Doctor, you can set automatic alerts when users spend too much time on problematic websites and apps, or block them altogether.

Moreover, users can better understand their work habits and where they are losing time.

There’s a lot more than just monitoring features included with Time Doctor, as it can handle:

  • Timesheets & payroll
  • Project management & budgeting
  • Offline time tracking
  • Productivity analysis
  • Daily, weekly, monthly reports

Pricing for Time Doctor breaks down as follows:

  • Basic: starting at $6/month per user
  • Standard: starting at $9/month per user
  • Premium: starting at $17/month per user
  • Enterprise: contact sales

With people working in the office, remotely, and on the go, managers lose out on a lot of the context that goes into how employees spend their time. The number of minutes worked doesn’t tell the whole story. Time Doctor can help you fill in the gaps, even if the whole office telecommutes.

There is no free version of Time Doctor, but you can sign up for a 14-day free trial.

#2 – Clockify — Best Reporting Features

Clockify is a wonderfully simple solution for time tracking and project management. The free version is generous, and its paid plans are very reasonable.

What I really like about Clockify is how easy it is for users to get a bird’s eye view of their time entries for the day, week, or month.

Once they clock in—which they can do from anywhere—they see a complete list of their time entries.

From there, they can easily check if anything is missing or incorrect. Without having to open a new window, they can edit times and add information or tags to projects. They can also use the time sheet to quickly confirm that everything is correct each week.

The reporting features in Clockify are quite good, bolstered by users’ ability to put so much information into their timesheets.

Administrators can get a real-time view of project budgets and see exactly what each person is working on.

There are many different reporting filters available to slice the data however you like. Get a quick read of how things are progressing for every individual, team, and client.

Clockify is loaded with features to help users stay on track like:

  • Idle detection
  • Time audit
  • Required fields
  • Alerts
  • Bulk edit
  • Offline mode

The free version of Clockify allows unlimited tracking, users, projects, and reports. It has all the great viewing and editing capabilities that makes Clockify easy to use.

The paid plans, which are still a bargain, come with features that give administrators more control over who can see what, as well as advanced alerting and reporting features.

Here’s a breakdown of the Clockify pricing:

  • Basic: $3.99/month
  • Standard: $5.49/month
  • Pro: $7.99/month
  • Enterprise: $11.99/month per user

Integrations with Salesforce, G Suite, Freshbooks, and more than 50 other web apps make it easy to use Clockify for scheduling and payroll.

Shortlist Clockify if you need a budget-friendly time tracking solution with really helpful reporting features.

It’s not at the level of ERP software, for sure, but compared to other time tracking software, Clockify is fairly robust and really easy to navigate.

#3 – Toggl Track — Best for Holding Everyone Accountable

Toggle Track is an excellent time tracking software for holding team members accountable.

Toggl Track has a surprisingly feature-rich free forever version. For a freelancer or a consultant, this free time clock software can be used to track and invoice all their billable hours.

It’s an excellent app for personal accountability. To maintain focus, there’s an idle detector, automated reminders, and Pomodoro timer, which may change the way you work forever.

For teams, the paid plans are a little more on the expensive side, but that is because it’s able to collect and report so much information. I especially like Timeline, Toggl Track’s background tracking feature, which records time entries for any app or website you use for more than 10 seconds.

It’s an easy way to see how you’re really spending your time, and you can configure alerts to suggest tracking for specific actions, such as every time you join a certain call.

Automated alerts let you know when projects are nearing their estimated completion or are in danger of running over budget.

You can also automate email reminders for users who aren’t tracking their hours.

Toggl also has a really useful time auditing capability that helps you detect incorrect or unassigned time entries.

Some of the other features that help users save time include:

  • Time tracking across all devices
  • Chrome and Firefox browser extensions
  • Team access levels
  • Project templates
  • Google Calendar integration

Some nice features, like time audits and being able to set required fields, are only available with paid subscriptions of Toggl Track.

In addition to the free plan, which is good for up to five users, there are three tiers to choose from:

  • Starter: $9/month per user
  • Premium: $18/month per user
  • Enterprise: Contact Toggl sales for a custom pricing plan

The appeal of Toggl is that it really helps people hold themselves accountable. Between the automation and the robust monitoring, everyone is reminded of how they are spending their time.

#4 – QuickBooks Time — Best for GPS Time Tracking

Use QuickBooks Time for GPS time tracking software.

QuickBooks Time is a rebrand of a super popular time tracking software called TSheets. It used to be that TSheets was separate software that had really great integration with the QuickBooks stack–now they are one and the same.

Nothing foundational has changed about TSheets now that it’s QuickBooks Time. It’s still a great choice for employee time tracking, especially if you have many people working in the field.

This is why it’s a favorite for property developers, construction companies, and other field service-oriented businesses. It’s totally fine for shift work and salaries, but the GPS tracking features are where QuickBooks Time shines.

Employees clock in from the mobile app and managers can see exactly where they are in the Who’s Working window.

You can use geofencing to set specific areas for employee clock-in and they can upload pictures and a digital signature to confirm that everything’s done.

The real-time GPS data is also a boon for company coordination.

Quickly figure out who’s closest to the job site for optimal deployments. Any changes to the schedule will trigger alerts to let everyone involved know about the new plan.

Some of the other really handy features include:

  • Drag-and-drop scheduling tool
  • Time clock kiosk
  • Facial-recognition time clock
  • Overtime tracking
  • Reporting and forecasting
  • Alert by text, email, or push notifications

QuickBooks Time has dozens of integrations on their App Marketplace. This will make it easy to incorporate your time tracking solution with other tools, even if you aren’t using purely QuickBooks products.

Pricing for QuickBooks Time is very reasonable:

  • Premium: $8/month per user, plus $20 base fee
  • Elite: $10/month per user, plus $40 base fee

Premium doesn’t have geofencing, digital signatures, and the advanced reporting features, but it has literally everything else.

In terms of a project management app, QuickBooks Time doesn’t let you get too granular, but you’ll be a master of the entire platform within a week. For workers, there’s not a lot of education needed to use it, which makes getting buy-in a lot easier.

Get a free demo of QuickBooks Time.

#5 – Tick — Best for SMB Time Management

Tick is an excellent time tracking software to help small businesses with time management.

Tick is project-based time tracking software. It integrates nicely with tools like Trello, Asana, and Basecamp, helping managers keep projects on time and on budget.

In Tick, you create projects made up of tasks. Then, employees select the appropriate project and task, entering time from their desktop, mobile device, or even their Apple Watch.

You can set budgets for individual tasks within Tick, so managers have a better idea of where time is being lost within the larger project.

You can also create recurring projects, which can close at the end of the month and auto-duplicate for the next one. This is great for individuals and companies that use retainers or provide routine services for their clients.

The reporting capabilities in Tick are helpful for budget analysis and forecasting. Searching through data is really easy, by client, employee, project, or billable versus non-billable.

A lot of users like Tick’s auto-fill search, because they don’t have to browse for what they need.

Quite simply, Tick simplifies time management. With very little work on the user-side, those in control of the budget can make decisions based on accurate, real-time information.

Other key features of Tick include:

  • Set running timers
  • Assign people to projects
  • Chrome extension
  • Invoicing and payroll integrations
  • Easy-edit time entry
  • Bulk move time entry

A word about these last two features: It used to be that editing time entries in Tick was a real pain. They’ve since updated it so you can edit time directly in reports, as well as move all entries from one task or project to another.

Tick pricing is based on the number of projects you can create:

  • 1 Project: Free
  • 10 Projects: $19/month
  • 30 Projects: $49/month
  • 60 Projects: $79/month
  • Unlimited Projects: $149/month

With every tier, you get unlimited users, clients, and tasks. It’s super affordable for any business.

I mean, if Tick saves you 2 hours, it’s already paid for several months of service.

I really recommend this product to teams that are using Trello, Asana, and especially Basecamp, which has really tight integration. It also integrates with Zapier and more than 750 other web apps.

There’s a 30-day free trial of Tick. If you think it could work for your business, you owe it to yourself to give it a try.

#6 Lathem – Best Employee Time Tracking Software

Lathem is a great time tracking software for individual employees.

Lathem is an employee time tracking software platform. Tracking employee time is made easier even with remote teammates. You can manage employee hours and attendance from any location, anytime.

In Lathem, employees can use the digital time clock, their smartphone, or online time clock to log time and access their time card data whenever they choose.

Payroll processing is facilitated by the simple integration of all employee time card data with payroll software such as Intuit QuickBooks, ADP, Paychex, and others. With the help of our technology, you may stop employee time theft, lessen unauthorized overtime, and guarantee compliance with wage/hour laws and the Affordable Care Act.

Other key features of Lathem include:

  • Cloud-based time clock & attendance tracking
  • Face recognition, fingerprint or badge scanner time clocks
  • Payroll integrations and easy exporting
  • Easy-edit time entry
  • GPS tracking

Lathem’s pricing is based on the number of projects you can create:

  • Standard package: starts at $35/month for 10 employees or less
  • Enterprise package: starts at $3/employee per month at a $50 minimum

For being a customer, loyalty discounts are available to you. So, it actually pays to be loyal to Lathem. With every tier, you get free setup & install support as well as a 30-day money-back guarantee.

You can really get the most out of this product, from online to physical on-site software options. Lathem hits the mark for what your business needs in employee time tracking software.

What I Looked at to Find the Best Time Tracking Software

If you have searched for time tracking software before, there’s one thing you’ll notice right away.

All of the popular products deliver way more than simple time tracking.

Trying to keep track of all these additional features would be difficult, but they break down into four highly-recognizable areas:

  • Scheduling
  • Reporting
  • Accounting
  • Monitoring

Does your time tracker need to be connected to some or all of these areas?

Finding the best time tracking software is all about knowing how you want it to sync with your business. Let’s dive into the core features in each area.

Scheduling

To track your employee’s clocking in, time tracking software automatically logs their hours. In most cases, users fill out a timecard that says what project or client they are working for.

All of that information gets tracked in a timesheet.

In this example timesheet from Clockify, you can see how all the time entries are automatically mapped out over the week.

Clockify, a time tracking software, has a timesheet feature to help log hours throughout the week.

Some time tracking software comes with built-in scheduling tools that let you assign shifts and alert users when there’s a change in plans.

Time tracking software that’s light on native scheduling features usually has tight integration with the best project management solutions.

Look for the product that has what you need out of the box or connects with the tools you already use to manage your schedule.

Reporting

Time tracking software will let you monitor productivity and forecast budget problems well in advance.

The products I like pull all your data into clear visualizations.

In this example from Toggl Track, it’s easy to see how work is progressing and the impact that has on revenue:

Toggle Track, a time tracking software, has a reporting feature that helps people see how work is progressing and its impact on revenue.

Good tracking platforms also let you drill down into the specifics of each client, employee, and project.

The more advanced tools will let users and administrators add more detail, but all of the products on this list come with tools that will help you stay on budget.

Accounting

A lot of companies use time tracking software to streamline payroll and invoicing. By integrating with services like Quickbooks and PayPal, these tools can handle the job in a few clicks.

You can forget about long spreadsheets and good ol’ human error. Whenever you generate an invoice or make a payment, there’s a clear record of the work that was done.

Monitoring

Some time tracking software comes with monitoring features that let you check up on employee productivity.

These include location-based monitoring—such as GPS tracking—which ensures that employees are where they are supposed to be.

Time tracking software can also be downloaded to a specific tablet or desktop that serves as a time clock kiosk.

Like a punch card system of old, the kiosk lets employees enter a PIN or takes a picture to prove they clocked in on time.

There are also digital monitoring aspects to time tracking software, which can record the websites and applications a user visits while they are clocked in.

Some task management-specific software can also take screenshots at random intervals, to ensure that people are staying on task.

One quick, important word about monitoring and tracking software.

Before you deploy your new solution, have an open conversation with employees about what’s happening and why. Find alignment in the fact that tracking and monitoring will protect employees as much as the company.

Frequently Asked Questions

Is there a good time tracking app?

Of the time tracking tools I mentioned throughout this guide, my top recommendations for time tracking apps are: 

  • Clockify – Best reporting features
  • Lathem – Best for employee time tracking 

Both apps are easy to access for SMBs or freelancers. This is helpful for management to be more efficient and hands-off while employees autonomously keep track of their work.

Do these time tracking softwares work with any computer?

All the software is compatible with PC and Mac devices. You don’t have to miss out on the best tools for you and your team when everything can be handled in the same software on any computer. This also means when your employees are reporting hours or project times, they have access to do so from anywhere.

Why use time tracking software?

Professional service providers, institutions that use hourly workers or freelancers, and companies that use cost-plus pricing all need time tracking software for logistics purposes. Your team members should be able to simply add time entries to tasks using project time tracking software. This is how you’ll know you are meeting a need for your company before adding another expense.

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  • Clockify – Best reporting features
  • Lathem – Best for employee time tracking 

Both apps are easy to access for SMBs or freelancers. This is helpful for management to be more efficient and hands-off while employees autonomously keep track of their work.


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Conclusion

I don’t like to just hit expectations; I always want to over-deliver.

But my work has to be on time and on budget. It’s not possible to sustain a consistent level of service without a clear sense of how my time is spent.

The same holds true for both blue-collar moving companies and white-shoe law firms. Time is money.

Take control with time tracking software. Here’s a complete list of my top recommendations:

  1. Time Doctor – Best for keeping tabs on remote employees
  2. Clockify – Best reporting features
  3. Toggl Track – Best for holding everyone accountable
  4. QuickBooks Time (formerly TSheets) – Best for GPS monitoring
  5. Tick – Best for SMB time management
  6. Lathem – Best for employee time tracking

Individuals and small businesses should check out Clockify, Tick, and Toggl to see how far they can get with a free forever product.

Looking at those three options and thinking about larger teams and paid plans, Clockify is going to offer the best in-house reporting features. This can be really helpful for teams that are trying to track revenue and expenses across many projects.

For time management, SMBs are going to find that Tick has everything they need within an intuitive interface. It delivers a similar experience as Toggl at a lower cost. Choose Toggl if you want employee monitoring features, which you won’t get with Tick. You can’t go wrong with Lathem either – plus they offer online and hardware access that can be used to track time at your on-site location with 24/7 support.

If you really need robust employee monitoring features, Time Doctor is the product for you. You get a lot more insight into how users are spending their time that you will with other time tracking software.

In the field, QuickBooks Time outperforms the competition. The GPS tracking features work beautifully, and the mobile app keeps remote workers up to speed.

Which time tracking software features do you need for you and your employees?

Ploomber (YC W22) Is Hiring Remote Software Engineers and DevRel

Article URL: https://www.ycombinator.com/companies/ploomber/jobs

Comments URL: https://news.ycombinator.com/item?id=31446153

Points: 1

# Comments: 0

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New comment by rlakhani in "Ask HN: Who is hiring? (April 2022)"

Security Compliance | LakhArrow | Remote | Full time GRC Analyst, entry level InfoSec role, Governance, Risk, and Compliance. LakhArrow provides security assurance and compliance audit management service to early stage companies. We operate with a remote-first mindset. We’re looking for people with 0-1 years of professional experience in a technology risk, compliance, SOC 2 … Continue reading New comment by rlakhani in "Ask HN: Who is hiring? (April 2022)"

How to Use eSports Marketing to Grow Your B2C Reach

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience

What Is eSports Marketing?

eSports is the projected 1,790 million dollar industry taking hold of Millenials. It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. 

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Things have quickly changed. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. 

Why eSports Marketing? 

Why would a B2C business want to choose eSports marketing over another strategy? First, marketing in eSports allows you to reach a dedicated and engaged audience. The people who follow eSports are invested in it; they interact with professionals from the industry, and they take the sport seriously. 

Second, the cost of advertising is still relatively low due to the lack of competition. There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. How do you use it? 

6 B2C eSports Marketing Strategies to Try 

Now that you understand the power of an eSports marketing strategy, you need to know how to implement it. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. 

1. Create In-Game Ads 

Investing in an in-game ad can be a unique, but powerful strategy. This is one sure-fire way to separate yourself from the competition, gather precise data about your audience, and help increase your brand awareness. 

Keep in mind that the depiction of the average gamer isn’t always accurate. People think that gamers’ ages skew much younger than they do. There are a lot of stereotypes, but the average gamer is actually 34 years old, owns a home, and has a family. Plus, more and more women are gaming, as well. 

Another advantage of in-game advertising is there are a number of display options. 

eSports marketing example in madden

The example above from the Madden football game from EA Sports shows a GMC ad as if it was a real game. In the NFL, companies often sponsor certain segments of the game. In this case, the auto manufacturer GMC sponsored the “moment of the game,” which is a highlight of the best play of the game. 

You can also display your ad on virtual billboards and sidelines in games such as Madden, FIFA, and MLB The Show which are all part of the eSports world. 

2. Dynamic Ads

Dynamic ads in eSports are unique because they are only seen by viewers, and not the players. This presents an opportunity for you to reach a highly targeted audience because you know and understand the demographics of the people watching the sport. Much of that data is easily available to whoever wants it. 

eSports marketing example in league of legends

For example, the popular eSports game, “League of Legends” uses dynamic ads in one of their battlefields. As players move through the battlefield, they’ll continue to see the game as-is. Meanwhile, viewers of the game are seeing advertisements increasing brand awareness for those who advertised. 

To implement an ad like this, you’ll need to contact the advertising and public relations teams of whatever game you want to advertise on. This is where the research and knowledge of your audience comes into play. Certain games have different audiences. 

For example, I’ve provided the names of a few different games in this article so far. We talked about Madden and League of Legends. These two games have a completely different audience with unique interests. It’s up to you to understand these games, even if you don’t play them, because that’s how you’ll target the right people. 

3. Partner With eSports Influencers 

Like any other industry, there are influencers. This strategy opens the door to more possibilities because you can piggyback on the following and audience of the influencer across a variety of platforms. If the influencer is on TikTok and Instagram, you’ll be able to take advantage of that audience as well. 

One of the reasons influencer marketing and gaming go hand-in-hand is because it’s engaging. These professional gamers actually talk to their audience, they engage on Twitch, they talk during their streams, and their audience respects them. 

Streaming has become social media for eSports, so by partnering with an influencer and getting them to promote your brand, you’re increasing brand awareness and also using the respect the gamer has earned to boost your brand. 

bang is a popular sponsor of eSports marketing

One great example of this is Bang Energy drinks. You’ll find these everywhere throughout the eSports world, but the advertisements seem so natural. It could be as simple as a gamer drinking it with the logo facing the screen for an hour. It brings awareness to the brand and influences the people who love that gamer to support it.  

Partnering with an influencer could be as simple as getting a shoutout during live videos. There’s no cut-and-dry way to implement influencer sponsorship. You need to reach out manually to big names in the industry until someone gets back to you. 

4. Sponsor a Team 

B2C eSports Marketing Strategies to Try - Sponsor a Team

Another eSports marketing strategy is to sponsor a team. What does that mean exactly? It means that you’re responsible for some of the team’s expenses in exchange for the publicity. Companies that sponsor teams often get their logo on uniforms or the teams agree to consume their product exclusively whenever they’re on camera. 

As you can see in the above image, Red Bull, Puma, and Twitch are all sponsors of this team because their logos are on the uniform. 

This strategy is popular in sports of all kinds (even Little League) and is used to drive brand awareness. Will anyone see that shirt and immediately go out and buy a case of Red Bull? Probably not, but you’re keeping your brand fresh in the minds of people who purchase the product and that’s what larger companies pay for this type of advertising. 

If you’re a smaller company, I wouldn’t recommend this method because people may not know who you are. An ad where you can briefly describe your product or service would do better. The companies that advertise this way are already well known and want to remind consumers that their favorite brands support eSports. 

5. Create a Static eSports Ad 

Static advertising is the opposite of dynamic advertising. Rather than changing, these ads remain in the game forever and display to both players and the viewers. There are a few different ways for this to work. 

One strategy is with fictional brand advertisements. Think about “Buzz-Cola” from The Simpsons. Even though they call it a different name, we all know what reference they’re making so it serves its purpose. 

You don’t have to choose such a subtle ad though. Some games such as racing games will display full billboards of ads for real companies. These static ads do not change no matter what happens in the game, and generally don’t require an internet connection. 

Games like Fortnite, for example, have constantly changing dynamic ads because they are played online. A static ad would not require a connection and would likely be found in a story mode that is played offline. 

To get your brand in the game, you’ll have to contact the marketing and public relations department—-and you’ll also need a pretty hefty budget. It takes a long time for development, and there isn’t a solid way to measure the results of a static ad, since you can’t track impressions. 

6. Advergaming 

Advergaming is one of the most extreme eSports marketing strategies. This is when a game is specifically created with the intention of promoting a brand or product. Do you remember when Burger King came out with “King” based games for the Xbox years ago?

Burger King advertising using eSports marketing

If your brand uses advergaming, you’re putting your business front and center. However, there are a few clear concerns with this strategy.  

First, for you to have any success, the game has to be fun to play. If the game is a flop, no one will play it and you might as well have flushed the money down the drain. 

Second, you’re relying on the marketing and promotional efforts of the company. Chances are, you’ll only be able to get a smaller engineering company to sponsor your game. 

Third, it’s going to cost a lot of money and take a lot of time because you’re producing a game from scratch. There’s probably a reason why Burger King only did this once. 

eSports Marketing Frequently Asked Questions

What is the target market for eSports marketing?

The target market is men between ages 18-34 and primarily people located in Asian-Pacific countries. These individuals make up as much as 57 percent of eSports viewership. In recent years, female eSports viewership has increased quite a bit, with 20-30 percent of the audience made up of women. 

How much do eSports ads cost? 

According to esports.net, dynamic in-game advertising is the most affordable route, because you’re paying per 1,000 impressions. The price depends entirely on the game, niche, and target audience. 

Static advertising can cost anywhere between 25,000-50,000 dollars depending on the game. The cost is so high because it requires the creator of the game to actually develop an in-game advertisement for your brand from scratch. 

Advergaming is the most expensive option and can cost as much as 500,000 dollars depending on the game, target audience, and extent of the advertising. You’re essentially producing a game from scratch that is built around promoting your business. 
Total, brands spent around 364 million dollars on eSports advertisements and sponsorships in 2020, and that number is expected to increase to 634 million by 2023. As demand increases for advertising space, so will the price. 

What are the main types of eSports ads? 

The main types of eSports marketing ads are dynamic ads, static ads, and advergaming. These ads require you to work directly with the creators of the game rather than the eSports teams. If you’re working with the players and teams involved with the sport, you’ll likely do influencer marketing or sponsorships. 

What brands should consider eSports marketing campaigns? 

All brands could benefit from some form of eSports marketing. It’s just important for you to use the right one for your business and goals. For example, a small business without a ton of reach wouldn’t likely benefit from endorsements and sponsorships because people don’t know who you are. Instead, you’d want an ad that allows you to describe your offering.

eSports Marketing Conclusion 

If you’re considering hiring an eSports marketing agency to help you, why not see what we can do for you? eSports is a booming industry among both young and old generations. 

Keep in mind that younger generations are finding entertainment in different ways. Streaming continues to grow, and, as a result, these people enjoy watching their favorite streamers the same way that older generations liked watching their favorite talk show host. 

To be successful, you need to take advantage of growing marketing trends, and eSports is right at the forefront of it all. 

How do you plan to take advantage of eSports marketing? Do you think it’s all hype?

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