Overtime Episode #413 (Originally aired 2/3/17) – Bill and his roundtable guests Sam Harris, Michael Eric Dyson, Jason Kander, Tomi Lahren, and Rick Wilson answer fan questions from the latest show.
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Listen in on the jokes only Bill’s audience got to hear.
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President Biden on Friday said he does not consider any Donald Trump supporters to be a “threat” to the U.S., though he said the failure to condemn violence for political gains was “inappropriate.”
The president’s comments were in answer to a question from Fox News’ Peter Doocy who asked if Biden considered all Trump supporters to be a threat to the country less than a day after he blasted “MAGA Republicans” in a speech Thursday.
“You keep trying to make that case. I don’t consider any Trump supporters a threat to the country,” Biden said. “I do think anyone who calls for the use of violence, refuses to acknowledge an election…changing the way you count votes, that is a threat to democracy.”
Biden on Thursday said U.S. politics was in a battle between “equality and democracy,” claiming the GOP have assaulted those principles.
“As I stand here tonight, equality and democracy are under assault. We do ourselves no favor to pretend otherwise,” he said. “There’s no question that the Republican Party today is dominated, driven and intimidated by Donald Trump and the MAGA Republicans. And that is a threat to this country.”
Check back on this developing story.
When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com.
The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from each other.
In this guide, you’ll learn what subdomains are, how you can use them, and whether or not they impact SEO.
A subdomain is an addition made to a URL string to separate and organize content on a website.
Using a subdomain allows you to partition areas of the site, such as a blog or store, from the main areas of your website.
Each time you see a URL, there are essentially three main parts:
1. Top-Level Domain or TLD: This is the extension at the end. Examples would be, .com, .org, or .io.
2. Second-Level Domain or SLD: This is the creative portion of the domain. In Neilpatel.com, Neilpatel would be the second-level domain.
3. Subdomain: The subdomain in this scenario would be anything that comes before “neilpatel.” For example, if you go to app.neilpatel.com, the “app” part of the URL is what leads you to the keyword research tool, Ubersuggest. In this case, “app” would be the subdomain and it helps separate the tool from the rest of the site.
Many sites use this to create different sections for organization and user experience purposes.
If we look at the example above from Wikipedia, you’ll see they use one to differentiate the languages across their site. There are many purposes for subdomains, but they’re all used to make the experience easier and faster for the user.
Now you have an answer to “what is a subdomain.” Let’s learn how to create a subdomain.
Learning how to create a subdomain is very simple and something you’ll do through your web hosting provider.
Let’s use HostGator as an example.
You’ll first login to your backend and scroll down a little until you find the section for domains.
Here you’ll enter the name of your subdomain and the domain you want to attach it to. In this case, I used a tennis site as an example.
Once you’ve created the subdomain, you’ll need to add a new domain name system record or DNS. It can take anywhere from an hour to 24 hours for the changes to update and be implemented on your site so don’t expect to jump back in right away.
The biggest misunderstanding is the difference between a subdomain and a subdirectory. Here is an example of a subdomain:
Now, here is an example of a subdirectory:
In the case of a subdirectory, the addition to your URL is still part of the main domain. It’s a part of the website as a whole and doesn’t tell Google that it’s anything different.
Subdomains, on the other hand, intend to stand alone, and want Google to treat them as a separate site.
Subdirectories always come after and subdomains always come before.
The big question of the subdomain vs. subdirectory debate is, which is better for SEO?
The most important thing to understand is that Google treats a subdomain as a separate entity—which means everything you do isn’t associated with the main site. All links and content are not factored into the overall domain rating of your primary domain.
This could be a good or bad thing, depending on your goal.
If you’re doing something completely different on the subdomain that could hurt the reputation of the parent domain, then it could be a good thing. If your subdomain is entirely related to the parent domain and you’re getting all your links and content on that area of the site, then it could be a bad thing.
With customer experience being one of the most important driving factors for businesses this year, I can understand why subdomains seem desirable, but Mr. Google himself has said it:
We do have to learn how to crawl[subdomains] separately, but for the most part, that’s just a formality for the first few days.
In most cases, the difference between the two is extremely minimal, so you’re better off focusing on something else like content audits and mobile optimization.
Now that you understand some of the differences between subdomains and subdirectories, here’s when you should use one over the other.
In some cases, you want to create content or do something on your site but you don’t want it associated with the main page.
Adding a store to your site is a great example of this.
If we look at the image above from Nascar, we’ll see they use a subdomain for their store. This makes sense if you think about the actual purpose of Nascar.com when compared to a Nascar-related e-commerce store.
Nascar.com is trying to rank for time-sensitive news about races and drivers, while the store targets people who want to buy Nascar gear and apparel.
While they’re similar, each URL has its own purpose and should be treated separately for SEO purposes.
Google tells us that on-page experience is important and so do consumers. If your site is not well organized and is difficult to navigate, people will leave, it’s as simple as that.
Subdomains help you organize your site by limiting the amount of information on it. No one wants to sift through dozens of pages to find one simple answer that they’re looking for. It’s up to you to provide your customers with a high-quality user experience and both subdomains and subdirectories can help do this.
If you operate multiple companies in different countries around the world, you may want to use a subdomain for each language.
I gave you the Wikipedia example above, but plenty of international brands use this to improve site organization while also allowing Google to focus on the right language for your audience at the time.
If you’re using SEO as your primary way of generating traffic for your site, you might want to avoid subdomains. You want to create cohesiveness across your brand and that includes all aspects of your website.
There’s no reason you shouldn’t put keyword-rich content on sales and product pages as well. By treating your store as a separate site from your blog, Google isn’t taking that link juice and keyword richness and passing it off to your main site.
Keep in mind, Google won’t punish you for doing these things, but it will have no benefit to you either.
I think the focus should be on crafting high-quality and relevant content as your primary means of giving your site an SEO boost. You can still organize your site in a way that works well for everyone without having to use subdomains.
So far, we’ve talked quite a bit about why subdomains shouldn’t be a major focus for SEO but let’s discuss the reasons why they could actually be beneficial to you.
A massive UX study performed by Amazon Web Services found that 88 percent of online shoppers would not return to a site if they had a bad experience.
That’s no surprise. There are so many options to buy and read anything you want, why would you bother going back to a site that you didn’t enjoy?
Remember this, our job is to recreate the in-store experience but do so online. If you walked around a store for two hours and were unable to find what you were looking for and no one helped you, would you go back to that store?
The same rules apply online.
Domain authority is a rating that essentially states how well you’re trusted to provide what searchers are looking for. The better and older your site is, the higher rating it gets.
When a site is first created, it’s automatically given a score of 1.
If you’re publishing high-quality content, generating traffic, and keeping people on your site for a while, the score will go up. If you’re using black hat SEO techniques, your score can go down.
One great way to use subdomains to increase domain authority is by linking between the two domains.
For example, you can create a piece of content on your blog that includes links to products on your store. This type of back and forth linking looks good for SEO as long as you don’t overdo it.
According to Brian Dean, only 2.2 percent of content gets links from multiple websites, so every step you take helps.
I’ve talked a lot about user experience and content organization but it’s important to understand why this matters.
When your content is organized, it’s not just easier for people to find—it also makes it easier for Google to crawl your site. This can help Google find the keywords you’re trying to rank for faster, and if Google can easily navigate the site then users can as well.
As of 2018, John Mueller said that keywords in URLs have very little to do with ranking or user experience.
In my opinion, they can very easily have a negative impact, but it’s much more difficult for them to have a positive impact.
That said, including keywords as an overarching subdomain to help organize content could positively affect your SEO. Again, it makes the site easier to crawl, but it also tells Google right away what that section of your site is about.
Here are some of the ways that subdomains can negatively impact your site.
Here’s a great analogy for you.
You have two buckets that you’re filling with water and when one bucket is full, you get to drink from the bucket. But, you can’t have a drink until at least one bucket is completely filled.
If you’re dying of dehydration, is the best strategy to fill each bucket equally or focus on one bucket?
Having an unnecessary subdomain spreads your SEO efforts across two sites instead of focusing on one. This means it could take double the links and content to get the same results if you simply focused on one domain.
The consequences can be even worse if you have a blog on a subdomain. Companies with blogs get 97 percent more inbound links, so instead of those links benefiting your main site, they’ll only benefit your blog subdomain and leave your primary URL out to dry.
Links to a subdomain are considered an external link. Anyone in SEO will tell you that internal linking is one of the most important ranking factors.
If you’re linking from a subdomain to a main page, it doesn’t count as an internal link and could possibly force Google to see your site as weak or “thin.”
Earlier in the article, I talked about how Jon Mueller said the algorithm needs to learn to crawl subdomains separately, but that’s not something that lasts forever. Since subdomains are a separate site, you’ll need to verify them and track everything in Search Console and Analytics separately.
All of these factors combined can make it more challenging for Google to crawl the site in the beginning with hopefully a better experience on the backend.
Subdomains can improve the on-site experience when used properly, boost your domain authority if you’re linking between the two sites, and can help you better organize content.
You’ll login to your cPanel, find subdomains, create a subdomain name, attach it to the primary domain, and update your DNS. Expect to wait up to 24 hours for changes to take place.
Subdomains come before the URL while subfolders come after. Subdomains are treated as a completely different site from the primary URL while subfolders are simply new pages on the main domain.
The main drawbacks are you’re spreading your SEO efforts across multiple websites, which makes internal linking more difficult. They can also make your site more difficult to crawl if you don’t organize everything properly.
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Now you know what a subdomain is—so what do you plan to do now? Do you think subdomains are the right choice for your site?
While they certainly have their time and place, I’d recommend treading carefully and only using them if you absolutely have to. In terms of overall SEO ranking factors, this is pretty close to the bottom.
Instead, focus on organizing the content you have on your site, fill up your content calendar, and work towards improving your on-site SEO.
What is your opinion on subdomains? Do you think they’re good or bad for SEO?
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Tiger Woods could be making his epic return to the golf course at The Masters later this week and adding to the speculation was a hype video of his potential comeback story.
China may emerge as the primary beneficiary of the Russia-Ukraine war, a former FBI special agent who worked on China and North Korea told Fox News Digital.
Former NBA coach Jeff Van Gundy made a projection about the league’s trajectory this season while teams and players deal with an increase in positive coronavirus tests and the influx of the omicron variant.
Are you looking for startup money for business? Starting a business can be an exhilarating experience. That is, except for the part about needing money. But your startup won’t survive for long without cash. If you’re not independently wealthy and can bootstrap your dream, what do you do?
The answer: think like a lender.
It may seem simplistic, but lenders just want two things: to make money off the loans they offer and be paid back by their borrowers. The first one is a result of their choices of loans to offer and terms. The second is in your hands.
This is why lenders look at one of three things for loan approval: cashflow, collateral, or credit. The more of these “Cs” you have, the more funding options are available. For all the funding we cover in today’s post, we show you exactly what you need to have for approval.
But keep in mind, startups have it rough.
With very little time in business, they can’t prove that they’re getting steady cashflow. They just plain don’t have a big enough sample size. A short time in business is also seen as less stable, because about 1/5 of all new businesses fail in the first two years. So the first “C” is out.
But that’s okay. Because you’ve got access to two more.
Demolish your funding problems with 27 killer ways to get cash for your business.
Collateral is a great way to assure a lender that you’ll pay them back. And while your business might not have too much collateral yet, you probably have something you can pledge. It’s time to think outside the box.
This is not a loan. And you will not have to pay an early withdrawal fee or a tax penalty. You put the money back by contributing, like with any 401(k) program. This means you won’t lose your retirement funds. This is a 401(k) Rollover for Working Capital program. The IRS calls it a Rollover for Business Startups (ROBS).
According to the IRS, a ROBS qualified plan is a separate entity with its own set of requirements. The plan, through its company stock investments, owns the trade or business. That is, not the individual. Hence, some filing exceptions for individuals may not apply to such a plan. This type of financing isn’t a loan against, your 401(k), so there’s no interest to pay. It does not use the 401(k) or stocks as collateral. Instead, this is no more than a movement or change of custodian.
Low rates, often less than 5%. Your 401(k) must have more than $35,000 in it. You can usually get up to 100% of what’s “rollable” within your 401(k). The lender will want to see a copy of your two most recent 401(k) statements.
You can get 401(k) financing even with severely challenged personal credit. The 401(k) you use cannot be from a business where you are currently working. So it must be from older employment. You cannot be currently contributing to it.
Don’t have a 401(k) that would work? Then try IRA financing. It’s a lot like 401(k) financing. In as little as 3 weeks you can invest a part of your retirement funds into your business. This gives you more control over the performance of your retirement plan assets. And it gives you the working capital you need for business growth.
In general, you will work with a CPA. They will help you roll over a non-contributing and qualifying account. This allows for cash out of half, or $50,000, whichever is lower. If applicable, a CPA you work with will structure a self-directing IRA for the remaining funds.
Do you own stocks? Some lenders will make loans using securities as collateral. Securities-based lending provides ready access to capital. You can use this capital for almost any purpose, such as buying real estate or investing in a business. The only restrictions to this kind of lending are other securities-based transactions. For example, like buying shares or repaying a margin loan..
You continue to earn interest on stocks you pledge as collateral. Closing and funding takes less than 3 weeks. Rates can be as low as 1.6%. But you will have challenged personal credit.
Demolish your funding problems with 27 killer ways to get cash for your business.
Bonds will work just as well as stocks. Securities-based lending for bonds comes from large financial institutions and private banks. People tend to seek out these kinds of loans, if they want to make a large business acquisition. Another reason is if they want to execute large transactions like real estate purchases.
Lenders determine the value of the loan from an assessment of the borrower’s investment portfolio. In some cases, the issuer of the loan may determine eligibility based on the underlying asset. It can end up approving a loan based on a portfolio of US Treasury notes rather than stocks.
Most investment-grade corporate, treasury, municipal, and government agency bonds are good to use. You keep all the interest and appreciation from your securities. To qualify all the lender will want is a copy of your two most recent securities statements. If your stocks or bonds have a value over $25,000, you can get approval, even with severely challenged personal credit.
If you’ve got good personal credit, we can tie a direct line from it to good business credit. The good FICO score doesn’t have to be yours; it can be a credit partner’s.
A credit line hybrid is a form of unsecured funding. Our credit line hybrid has an even better interest rate than a secured loan. Get some of the highest loan amounts and credit lines for businesses. You can get 0% business credit cards with stated income. Many of these report to business CRAs. You can build business credit at the same time. This will get you access to even more cash!
You need a good credit score or a guarantor with good credit to get an approval (a FICO score of at least 680). No financials are necessary. You can often get a loan of up to $150,000. Some cards may report on your personal credit.
Demolish your funding problems with 27 killer ways to get cash for your business.
And keep in mind: our Credit Line Hybrid isn’t the only way to build business credit. Business credit is an asset, and lenders like to see that yours is good. But you’ve got to work at it.
Start with vendor accounts. Starting with vendor credit accounts is a proven way to start building business credit. But we don’t include vendors just because they report to the business credit reporting agencies. We include them and we talk about them because they have quality products that you can use, and fantastic customer service. They are more than a means to an end!
Starter vendors are open to working with most businesses, even startup ventures like yours! Make sure vendors report to the CRAs – not all do. Vendors report to the business CRAs within 60 days. They help you build your business credit profile and score.
Terms will vary depending on the vendor, but they tend to be Net 30. Some will not accept virtual offices. You will often need a D-U-N-S and an EIN at the very least. But you will not need collateral, good personal credit, or cash flow.
And continuing to grow your business credit portfolio means credit cards. Add payment experiences from at least three vendors. Once they report to business CRAs like Dun & Bradstreet, you start qualifying for store credit, and fleet credit, too. While your startup grows, so will your business credit.
Startups have a few strikes against them when it comes to getting business financing. But you may have collateral right now, and can use it to get money. Good personal credit is another thing you can leverage. And it doesn’t even have to be your own good personal credit! And build business credit for the best chances for the most money. Contact us today for the details.
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Grönska Stadsodling | UI Developer/Designer (mid-level) | Stockholm, Sweden (ONSITE) | Full-time | https://www.gronska.org/
At Grönska, we develop technology for vertical farming and operate one of Europe’s largest vertical farms. We’ve developed GrowOff, an indoor growing module for restaurants and supermarkets.
You will help craft the GrowOff end-to-end user experience, primarily developing responsive and mobile-first user interfaces (web and/or native apps) but also extending to user interactions with the hardware (IoT)!
Full job description at https://www.gronska.org/about-us/#JoinUs