It certainly didn’t start off well for the Philadelphia Phillies, but double-digit runs will cure just about anything.
The Phillies are now one win away from winning the National League pennant after their 10-6 win over the in Game 4 of the NLCS.
The Phillies made it a bullpen game, and Bailey Falter retired the first two guys he faced. But Manny Machado launched a solo home run to left-center to put the Padres up early. But the Padres kept it coming – the next two Padres got on base, and Brandon Drury drove them both in with a double. Rob Thomson yanked Falter, but Ha-Seong Kim had an RBI single off Connor Brogdon to put San Diego up 4-0.
But the Phillies answered back immediately. After Kyle Schwarber led off the bottom half of the inning with a single, Rhys Hoskins belted a two-run homer to cut the deficit in half. J.T. Realmuto then walked, and he scored all the way from first on Bryce Harper’s double. Neither pitcher record three outs – in fact, Padres’ Mike Clevinger didn’t record one.
The second and third innings were silent, but the Phillies put the tying run on base in the fourth with a leadoff double from Nick Castellanos, and Bryson Stott drove him in with a single.
In the fifth, Juan Soto put San Diego back in front of a two-run homer, but Hoskins answered right back with his second two-run homer of the night, tying the game up at six. In fact, the bottom of the fifth was almost a carbon copy of the bottom of the first. Realmuto again scored from first on a Harper double, this one giving the Phillies their first lead of the night. Castellanos then drove Harper in with a single up the middle. In the sixth, Schwarber hit a solo home run, making it a 9-6 Phillies lead, and Realmuto joined the fun with a solo homer of his own in the seventh.
Phillies relievers – in this case, non-starters – combined for 8.1 innings of two-run ball, with those runs only coming on Soto’s homer. They allowed just five hits and struck out eight while walking one.
Zack Wheeler tossed a gem in Game 1, and he’ll look to do the same in Game 5 on Sunday afternoon to send the Phillies to their first Fall Classic since 2009. Yu Darvish will look to send the series back to San Diego.
NFL Week 7 is already here, which means two things.
The season is flying faster than a ref’s flag for a bogus roughing the passer call. And it also means that Terry’s $100,000 jackpot is back for FOX Bet Super 6 NFL Sunday Challenge.
But before we get into this week’s contest, we have to give props to you all — the FOX Bet Super 6 faithful. You are the real MVPs. All season long, you’ve been making your picks every week, tagging us on social media and coming close to winning.
And in Week 4, it happened! A few of you guys actually did win a piece of the million-dollar prize. Love to see it!
This week, it’s all about seeing how well your picks measure up to ours. If you’re new here — suit up and get ready for action.
FOX Bet Super 6 is a free-to-play contest where you pick the winners of all six marquee games with their margins of victory for a chance to win $100,000 in our NFL Sunday Challenge. Just download the FOX Bet Super 6 app on your phone or mobile device, make your picks and submit your selections before Sunday’s games kick off.
It’s that simple, it really is free and it’s so much fun.
And when we say we’re rooting for you, we really do mean it. So make your picks after you finish reading ours. Then let’s see how all of our predictions measure up.
Raise your hand if you had Baltimore sitting at .500 at the end of October on your bingo card. Not one hand raised, right? That’s because fans and bettors expected so much more from quarterback Lamar Jackson & Co.
But you can book Baltimore getting back on track against the Browns this weekend.
Two of B-More’s losses — against the Bills and the Giants last week — were close games that could have easily ended in Ravens wins. So the Ravens aren’t as mediocre in real life as they are on paper.
Baltimore has had double-digit leads in every game this season, so we know the Ravens can take command of their matchups. Finishing the drill is where they’ve struggled in those three losses.
Furthermore, the Baltimore Birds are at home and favorites this weekend. Under head coach John Harbaugh, the Ravens are 29-14 straight up (SU) when playing host to AFC North opponents. And since 2010, the Browns have gone 5-19 SU when facing the Ravens.
Cleveland’s Nick Chubb might be a problem for the Ravens defense. The running back’s 649 yards on the ground lead the league in rushing. His seven touchdowns are also an NFL best. But the Ravens’ John Harbaugh is 51-34 SU against AFC North opponents in his head coaching career. He knows how to win within the division.
In 2021, these two teams split the season series, with the home team winning both games. We’re trusting Lamar to lead his squad to a W at home this weekend. But we don’t trust them to cover and that’s because the Ravens are 2-3-1 against the spread (ATS) this year.
Here’s another one. Raise your hand if you had Tampa Bay sitting at .500 at the end of October on your bingo card. Exactly. No one saw this one coming.
At the beginning of the season, FOX Bet had Tampa Bay’s odds of winning the Super Bowl at +800. Now those odds have lengthened to +1000. A 3-3 record and lack of chemistry on both sides of the ball will definitely lengthen your Lombardi chances. But the Bucs face the 1-5 Panthers in Week 7, so this game has got to be a gimme for TB, right?
If not, it’s time for Tom Brady to retire.
The only thing the Panthers have done right this season is fire head coach Matt Rhule. Not only is Carolina 1-5 overall, but they’re 1-5 ATS. Carolina also ranks 32nd in total offense. That’s a polite way of saying dead last.
Since 2010, the Bucs have beaten up the Panthers, winning eight out of 12 matchups. As a matter of fact, Tampa Bay has won four straight over Carolina, and in each of those four games, the Bucs won by at least 14 points.
The line at FOX Bet is Bucs -10.5, which makes sense considering the history between these squads. But the Bucs haven’t played up to expectations, so this win they get in Carolina on Sunday will be closer than expected.
“The South got something to say,” said ATL. And the Falcons really did say something with a statement 28-14 win over San Francisco in Week 6. The Falcons were 4-point underdogs against a San Francisco team that was on a two-game winning streak. Atlanta now sits at 6-0 ATS — the first time that has happened in the franchise’s history.
Now the Falcons face a Bengals team that sneaked past the Saints last week 30-26. With both teams coming off wins, which squad gets the W this week?
At FOX Bet, the Bengals are favored by 6.5 points. So like the oddsmakers, we’re going Stripes over Birds.
Cincinnati QB Joe Burrow is just too cool against opponents at home when his team is the favorite. He’s 5-3 SU as a starter in those situations. And since 2014, the Bengals have dominated the NFC South, going 6-2-1.
Atlanta is pretty cool, too, to be honest. In Week 6, the Falcons had three different players rack up 50 or more rushing yards. And that tracks because ATL’s rushing offense ranks third in the league.
So yes, put some respect on the Falcons’ name but let’s not get too carried away. The Bengals will protect their home turf and get the W against the A like they did the last time these two met back in 2018.
Could the Mannings be right? Could NY QB Daniel Jones be all they hyped him up to be? He has led four game-winning drives this season which leads the NFL.
So it looks like Jones might be worth the price of admission. And it looks like the Giants are about to storm down to Duval and get to 6-1 for the first time since 2008.
We’re high on New York in this game but not just because of Jones. Running back Saquon Barkley has also been a huge part of NY’s offense. Bark leads the league in yards from scrimmage with 771.
Going back to 2018, the Jags are 0-18 in non-conference games, so the NFC East Giants have another leg up there. While Trevor Lawrence and Jacksonville have shown promise that they’re a better team this year than last, they’ve still gone 2-4 ATS and 2-4 SU on the season.
We’re going to sound like a broken record, but who would’ve guessed the Packers would start the season 3-3? Not with Aaron “Back-to-Back MVP” Rodgers at the helm! But on second thought, since GB lost its top receiver Davante Adams to the Raiders, maybe Green Bay’s record is more believable than the Bucs’ and the Ravens’. But still — losing 27-10 to the Jets … at Lambeau?
Yikes.
Not only did the Packers lose to the Jets, their loss the week before to the Giants meant that Green Bay lost back-to-back games for the first time under coach Matt LaFleur. A Week 7 loss to the Commanders would mean the Cheeseheads lose three straight for the first time since 2018.
Don’t count on it. Green Bay’s defense won’t let it happen.
Green Bay’s Rashan Gary has racked up six sacks this season which is tied for second-most in the NFL. Also, the Packers lead the NFL in passing defense. While Aaron Rodgers has been held to fewer than 300 passing yards in every game this year, the Pack defense will hold the Commanders and their 29th-ranked offense from getting a win.
Patrick Mahomes and Jimmy Garoppolo: The tale of two QBs who met once upon a time in Super Bowl LIV. That was the last time these two teams faced off. And in case you missed it, the Chiefs took that one, 31-20.
In this one, Kansas City is favored to win again but by 3 points. Can the Chiefs win two straight against the Niners?
KC is 26-12 SU as a 2- to 4-point favorite under Andy Reid. On the other hand, the Niners are 7-9 SU when they’re home under underdogs under Kyle Shanahan.
Kansas City leads the NFL in scoring offense. San Francisco ranks second in the league in scoring defense.
KC’s Travis Kelce leads the NFL with seven receiving TDs this year. The 49ers have the NFL’s best total defense.
Really, this is a tale of two teams taking care of business on both sides of the ball.
However, we give the edge to the Chiefs in this one. They are 34-11 SU and 14-1 in their last 15 non-conference games as road favorites under Andy Reid.
Patrick Showtime Mahomes & Co. get by San Fran in Week 7.
Prediction: Chiefs by 6 points
Now, it’s your turn.
After you download the app and submit your selections for the upcoming contest, share your picks with us by tagging @FOXSuper6 and @EricaReneeD and use the #EricaSuper6 hashtag across all social media platforms.
Computer Science graduate with 3 years non internship experience, and 6 years total development experience.
I am looking for a Backend or Full Stack position, and have experience building ML drowsiness detection platforms, a corporate intranet website, API endpoints, radar data analysis algorithms, and much more. I adapt well to new environments and teams and am always eager to learn new skills. I have experience taking ownership of an end-to-end solution, evaluating reliability, performance, scale and cost.
What’s ahead for the new lightweight champion? How about the top of the bantamweight division? Brett Okamoto plays matchmaker after UFC 280. The post UFC 280: Who's next for Islam Makhachev, Aljamain Sterling and Sean O'Malley? appeared first on Buy It At A Bargain – Deals And Reviews.
Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content.
If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from Google. This structured markup is fast becoming a cornerstone of video SEO for learning content.
So what is it, why does it matter, and (more importantly) how do you optimize for learning video rich results?
Here is what you need to know to implement this feature.
What Are Learning Video Rich Results, and Why Are They Important?
Learning video markup is structured data that displays key moments in educational videos, along with a short description and a time stamp, right in the search results. This allows users to see what topics a video covers and quickly skip to the most relevant part of a video.
According to Google, it is designed to provide more search visibility for educational video content.
A few notes about this new type of markup: learning video rich results only display in English, though they’re available anywhere Google Search is available.
They can show up on both mobile and desktop search results, but remember, this feature is only available for learning-related content.
Here’s an example of the code used for learning video rich results:
Why is this new markup significant? There are a few reasons why digital marketers should be paying attention.
First, schema markup helps SEO by making it easier for Google to understand what a video is about. From a user perspective, it helps users quickly find the information they need without watching an entire video.
Even better, the video rich results have a CTR of 62 percent, making it one of the top-performing rich result types.
Learning video rich results also take up more space in the search results, helping to increase visibility and click-through rates.
Here’s a look at the space a normal video takes up in the search results and another with rich results:
The rich result is bigger and far more useful than the standard video search result.
According to Google, publishers can add this markup to educational videos at any stage, from preschool to professional training.
Technical Implementation Guidelines for Learning Video Rich Results
To use this new feature, Google requires a few technical adjustments. First, your video must be educational content. Then, take these steps:
In addition to the Learning Video markup, Google requires adding the VideoObject schema markup, which includes a description, name, thumbnail URL, and upload date.
Your video must be public and cannot require a subscription to watch.
Video must be at least 30 seconds in length. (Though I suspect longer videos are more likely to be selected for rich results since they can be more comprehensive.)
Learning Video markup must be added to the page where users can watch the video.
Then, like other rich results, it’s up to Google to decide which video will show up in the search results with these features.
You can optimize for the feature, but you can’t make Google choose your website.
Types of Learning Video Rich Results Properties
Learning video rich results display more information about concepts and skills taught in the video. In addition to the video object markup, there are several other properties Google suggests adding.
These include:
educationalLevel, educationalAlignment, or learningResourceType : Tell Google the educational level, test, or exam the video is related to, such as “common core” or “SAT test.”
hasPart: A list of clips in the video that defines what each clip is about, including options like problem walk through, overview of a concept, or the text of the problem being solved.
These parts of the coding are crucial to helping Google understand what concepts the video covers.
Best Practices for Rich Results Optimization
Rich snippets add new features to the search results, including Learning Video Rich Results, product images, product reviews, and a longer description. Like other rich results, publishers can add the markup to videos, but Google decides which search result is the best fit.
There are, however, a few steps you can take to improve the chances of Google displaying rich results for your educational content.
Add Structured Data To Your Website
This is the most important, and arguably the most difficult step. Head to Google or Schema.org to find the coding you need to add structured data to your website.
Structured data helps Google understand your content by sharing details in pre-outlined formats.
What is the difference between structured and unstructured data? Imagine a teacher asking students to turn in a 2,000-word essay, and some students turn in their papers on construction paper, written on large cardboard boxes, or even in digital files. It would be challenging to read and grade all those papers—that’s the equivalent to unstructured data.
Structured data would be like the teacher providing an outline for the essay and asking students to type their responses in Arial,11-point font and print it on 11 x 7 paper—they’d have a much easier time reading and grading those papers!
Structured data is similar—it’s a set of guidelines that helps Google understand content better by ensuring it fits into a format they understand.
While the coding might feel overwhelming, it might not be as complicated as you think. Head to Google to grab their code, then adjust it to fit your video. You may need the help of a developer or a plugin to add the code to your website.
Make Sure Your Content Is Useful to Users, Not Just Google
Learning video rich results is another way for digital marketers to help Google understand content—however, it’s not a silver bullet. This markup won’t make mediocre content go viral.
Rather, this will help users find really great video content that is already out there. You’ll still need to follow video SEO best practices and create useful video.
Aim to answer users’ questions thoroughly, ensure your video and audio are clear and easy to understand, and include keywords in your descriptions.
Validate Your Structured Data
Structured data is coding that helps sites snag those rich results. Because it’s structured in a specific way, Google (and other search engines) can easily understand your content.
However, because it’s coding, things can go wrong.
Validating your structured data ensures the code embedded in your site is valid and can be easily read by search engines. Use Google’s Rich Result Testing tool to ensure your markup is working properly.
Keep an Eye on Google Search Console for Errors
Google Search Console has a rich snippet report that shows which rich snippets your site is eligible for and reports issues. Note, you will only see this report if Google finds a rich result in your property and if the rich result is supported by the report.
To access this report, look for “Enhancements” in the menu pane. The report includes a summary chart of valid and invalid items, a list of issues, and a link to get more information about problems found on your site.
Check this report regularly so you can fix any issues with rich results fast.
Top Rich Results Testing Tools
As already mentioned, Google has a rich results testing tool that ensures your markup is working correctly. However, there are a few other options, including:
ClassySchema.org: Validates code and shows you what it might look like in the search results.
Schema.dev: see if your JSON-LD code is accurate and check for warnings.
SEO tools, like Semrush, may also provide information about rich snippets on your site.
FAQs
What are rich results?
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
How do I get rich results on Google?
Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
What is Google’s rich results test?
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
What is Videoobject schema?
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
What is video structured data?
Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
How does marking up my educational video help CTR?
Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
How do I test if my schema markup is implemented right?
Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
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Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
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Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
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Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
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Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
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Conclusion
Google has made it clear that they care more about user experience than keyword stuffing or perfectly optimized content.
Between its upcoming Helpful Content update and the more recent learning video rich results feature, digital marketers need to focus on delivering value, not just link building or keyword stuffing.
By highlighting important topics and moments in educational videos, Google is helping improve click-through rates for videos and deliver a better user experience.
Have you added learning video rich results to your website? I’d love to hear about the results.
Are you frustrated by the ever-changing landscape of social media? Are the algorithm changes making you feel lost? As changes arise, consistency is key.
If you’re looking to improve your reach on Instagram, you need to start thinking about Instagram SEO. Just like with Google or any other search engine, there are specific tactics you can use to help improve your rankings and visibility.
In this article, I’ll show you how to optimize your profile and content for better search engine visibility. Follow these tips, and you’ll be well on your way to reaching a larger audience on Instagram.
What Is Instagram SEO?
Instagram SEO is the process of optimizing your profile and content to increase your visibility in search engines. This can be done by using specific keywords, hashtags, and other strategies that we will cover in this article. By optimizing your account for SEO, you will be able to reach a larger audience and grow your following on Instagram.
There are two types of SEO that you need to be aware of when it comes to Instagram: on-page and off-page.
On-page SEO refers to the optimizations that you can do on your own account, such as using keywords in your bio or captioning your photos with relevant hashtags. Off-page SEO, on the other hand, refers to the things that you can do outside of your account to improve your SEO, such as building links from other websites.
Both on-page and off-page SEO are important for growing your Instagram following. In this article, we will focus on on-page SEO tactics that you can use to optimize your account and content.
Instagram SEO vs. Search Engine SEO
Before we dive into the specific tactics that you can use to improve your Instagram SEO, it’s important to understand the difference between search engine SEO and Instagram SEO.
Search engine optimization, or SEO, is the process of optimizing your website to rank higher in search engines. This can include using specific keywords on your website and in your content, as well as building links from other websites.
Here’s something to remember, though. Search engines like Google search all websites, including social media platforms. That means that when people are searching for the kinds of things you are posting about, Google may crawl your social media pages, too and pull results from there.
Instagram SEO is the process of optimizing your profile and content to rank higher in the Instagram search engine. This can be done by using specific keywords in your bio and captioning your photos with relevant hashtags. Just like with regular SEO, Instagram SEO is all about using the right keywords to help improve your visibility.
Instagram allows users to search for words, phrases, profiles, and hashtags. Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags. Users can search for topics or by interest, just as you would on Google.
To start, find the magnifying glass icon on your desktop interface or mobile app. That’s where you’ll type in your topic of interest. Let’s look at how it works.
Now the fun begins. You can start clicking around to find more ideas.
You can click on more ideas and dive down that rabbit hole, where Instagram and Instagram content creators hope you’ll stay for a while.
As we mentioned above, Google crawls Instagram and other social media sites like any other website. This is especially true for profiles or usernames. When people search for your brand on Google, your social media pages are likely to come up. So make sure that your username mirrors your brand name closely.
Here’s an example, using Google to search for fiddle leaf figs on Instagram. Of course, to get Instagram in the top results, we had to use the word “Instagram” in the search, but it shows you the power of having your top keyword in your username and bio.
When you are creating content to be optimized to Instagram’s search features, you may also want to think about how Google is analyzing that content, to get better traffic, whether customers are using the internal search on Instagram or Google.
Why Is Instagram SEO Important?
Instagram SEO is important because it can help you reach a larger audience and grow your following. By optimizing your account and content for search engines, you will be able to improve your visibility and attract more followers. As you go through the time and effort to create your Instagram posts, you want to make sure that you’re getting the most engagement and ROI on each of them.
There are two main benefits of improving your Instagram SEO:
Reach a larger audience: By ranking higher in the search engines, you will be able to reach a larger audience. This is because more people will see your content when they search for specific keywords or hashtags.
Grow your following: When you reach a larger audience, you will also be more likely to grow your following. As more people see your content, some of them will decide to follow you. Over time, this can lead to significant growth in your following.
While there are other benefits of Instagram SEO, these are two of the most important ones. If you’re looking to reach a larger audience and grow your following, then you need to focus on optimizing your account and content for the search engines.
Why Should You Care About Instagram SEO?
Now that you know a little bit about Instagram SEO, you might be wondering why you should bother with it. After all, isn’t it enough to just post great content and hope that people see it?
The answer is no. Just because you’re posting great content doesn’t mean that people will see it. In fact, most of your content is probably not being seen by anyone except for your most loyal followers.
If you want people to see your content, then you need to make sure that it’s optimized for the search engines. This is where Instagram SEO comes in. By optimizing your account and content for the search engines, you will be able to improve your visibility and reach a larger audience.
Instagram is a competitive platform, and if you want to be successful, you need to do everything you can to stand out from the crowd. Optimizing your account for the search engines is one of the best ways to do this.
Best Practices for Improving Your Instagram SEO
Let’s take a look at some best practices for improving your reach. Here are nine tips for improving your Instagram SEO.
*Note: You will notice that some of these tactics are similar to regular SEO tactics. That’s because they are! The same principles that apply to SEO also apply to Instagram SEO.
1.Optimize for Search By Interest
The first step to take is understanding what your target market is interested in. What are they searching for on Instagram? It’s important to optimize your profile with relevant keywords in your bio. Your bio is one of the first things that people see when they visit your profile, so it’s important to make a good impression.
The images below show how a user can search by interest in two ways. The first image shows the top accounts based on the keyword. The second image shows the top posts for that keyword.
When writing your bio, be sure to include relevant keywords that describe what you do and who you are. For example, if you’re a photographer, you might use keywords such as “photographer” or “photo tips.”
Including relevant keywords in your bio will help you rank higher in the search engines and attract more followers.
You should also use the correct Instagram hashtags to target a larger audience that is interested in your product or service. When you use relevant hashtags in your posts, you’re more likely to show up in the search results when people search for those hashtags.
For example, if you use the hashtag #photography, you’ll be more likely to show up in the search results when someone searches for that term. Including relevant hashtags in your posts is a great way to improve your visibility and attract more followers.
You can also use those same keywords in your caption. Just like your bio, your captions are another great place to include relevant keywords. When you use keywords in your captions, you’re more likely to show up in the search results when people search for those keywords.
For example, if you’re a photographer, you might use keywords such as “photo tips” or “how to take better photos.”
Including relevant keywords in your captions is a great way to improve your visibility and reach a larger audience.
2. Be Consistent
When it comes to Instagram SEO, one of the most important things you can do is be consistent. It’s important to post regularly and maintain a consistent posting schedule.
If you’re inconsistent with your posting, you’re more likely to lose followers. People will unfollow you if they see that you’re not posting regularly.
It’s also important to maintain a consistent theme with your posts. Your posts should all be related to a certain topic or niche. For example, if you’re a photographer, all of your posts should be about photography. The image below showcases a beautifully curated profile that is both on brand and consistent with photography.
If you post about a variety of topics, it will be more difficult for people to understand what your account is about. It’s important to focus on one niche and maintain a consistent theme with your posts.
Being consistent with your posting schedule and maintaining a consistent theme will help you attract more followers and improve your visibility.
3. Be On Brand
When you’re creating content for your Instagram account, it’s important to be on brand. All of your posts should reflect your brand’s values and message. Note that this applies across platforms. Whether someone sees your website, Instagram, Twitter, or Facebook, there should be a uniform look and feel.
Your posts should be visually consistent with your brand. Here are some examples:
If you have a very colorful brand, all of your posts should be colorful.
If you have a more minimalistic brand, your posts should be minimal.
You should have a set of brand colors to insert consistently across all images.
If you enjoy using a filter, use that filter on every image for a consistent look.
Your posts should also reflect your brand’s voice. Here are some examples:
If your brand is very formal, your posts should be formal.
If your brand is more casual, your posts can be more casual.
Your captions should sound consistent across every post.
Use the same hashtags throughout your account for consistency.
It’s important to make sure that all of your content is on brand. When you’re on brand, you’re more likely to attract followers who are interested in your brand.Users are attracted to brands that encompass the look and feel of whatever it is they’re selling. If you’re a makeup artist but don’t have any pictures of your clients, how would anyone know what your service looks like? Representing what you sell and who you are as a business is key to getting people to trust you.
Being on brand will also help you rank higher in the search results. When you’re consistent with your branding, it’s easier for people to find you when they’re searching for keywords related to your brand.
If you’re not sure how to be on brand, take a look at your competitors. See how they’re creating content and try to emulate their style. Being on brand is a great way to improve your visibility and attract more followers.
4. Be Thorough in Your Captions
Your social media captions are another great place to include relevant keywords. When you use keywords in your captions, you’re more likely to show up in the search results when people search for those keywords.
It’s important to be thorough in your captions and include as many relevant keywords as possible. However, you don’t want to stuff your captions with keywords.
If you stuff your captions with keywords, it will be difficult to read, and people will be less likely to engage with your content. You want to strike a balance between including relevant keywords and making your caption readable and natural.
5. Be a Real Person
All the tips and tricks aside, search engines are constantly working to be more human. And the more human you can be, the better. Some of the best tips for social media SEO include just being authentic, natural, and just showing up a lot. Keep the “social” in social media and be kind. The quickest way to get hidden or pushed down the algorithm is to just have poor etiquette on these types of platforms.
People are more likely to follow an account that feels personal and relatable. If you can show that there’s a real person behind your account, you’re more likely to attract followers.
6. Use Tools to Improve Your Instagram SEO
There are a few tools that you can use to help improve your Instagram SEO. Using these tools will help you find the right keywords to use, track your progress, and measure your success.
To really up your Instagram SEO game, you may want to explore the number of Instagram analytics tools and other programs that can help you learn how your Instagram strategy is working. Here are just a few to get you started.
Iconosquare: A powerful scheduling tool that provides real-time analytics on how your content is promoted, as well as competitor and industry data to help you post well.
Hashtags for Likes: A tool to research and uncover the best hashtags for your content.
Plann: Integrating design tools like Canva, this tool lets you create, post, and monitor all in one place so you can keep an eye on how your Instagram strategy is working.
Using tools to track your progress is a great way to ensure that you’re making the most of Instagram for your business.
7. Take Advantage of User Interaction
User interaction is a great way to build relationships with your followers and get people talking about your brand. If you can take advantage of user interaction, you’re more likely to attract followers and grow your business.
One way to take advantage of user interaction is to run giveaways. Giveaways are a great way to engage with your followers and get people talking about your brand.
Another way to take advantage of user interaction is to create polls. Polls are a great way to get feedback from your followers and learn more about your audience.
By taking advantage of user interaction, you can build relationships with your followers, get feedback from them, and learn more about your audience.
8. Have A Measurement Strategy In Place
When you’re trying to improve your Instagram SEO, it’s important to have a social media measurement strategy in place. You need to be able to track your progress and measure your success. Different metrics may be more important based on the goals of your Instagram page.
One way to measure your success is by tracking your engagement. Engagement includes likes, comments, and shares.
You can also track your reach. Reach is the number of people who see your content.
Another way to measure your success is by tracking your traffic. Traffic is the number of people who visit your website from Instagram.
You can also track conversions. Conversions are the number of people who take a desired action, such as signing up for a newsletter or making a purchase.
By tracking your progress, you can see what’s working and what’s not. This will help you adjust your strategy and continue to grow your business.
Here are some helpful tools to better understand your Instagram analytics:
Even though Instagram is a visual platform, don’t forget the basics of internet presence.
Be sure that your copy is spelling and typo-free. Errors look messy and unprofessional.
Instagram is a visual platform. So it’s important for your images to be relevant and high-quality. A user should have a good understanding of what your business does simply by looking at your profile gallery.
Be sure you are keeping all of the links in your profile up to date. The last thing you want is for someone to click on your profile link and find an error message.
As much as SEO is important, if the people who are on your profile leave because of errors, low quality images, and broken links, you’ll lose credibility and your efforts could go to waste.
Conclusion
SEO is a key part of your entire content strategy. They are interrelated and critical in our ever-growing digital world, and that doesn’t stop with your website and your blog. Instagram SEO and all other social media platforms you are using consistently should also be part of this equation.
How are you planning to create captions that are more searchable for your customer base?
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