McLaren rolled out its striking blue and orange Gulf livery on Thursday ahead of the Monaco Grand Prix, a one-off look designed especially for F1’s showpiece event this weekend.
Exactly How To Build Wealth During Turbulent Markets, Part II
I’m not truly certain why however the exclusive customer riches departments of big financial investment companies by as well as huge appear to neglect year after year financial investments in priceless steels such as gold, silver, palladium, zinc as well as others. Every evening, in economic information records, the closing rate of products consisting of gold is reported.
Since it has actually never ever correctly been discussed to them, the typical individual does not recognize the advantage of spending in steels. Several misconceptions shadow the reality regarding steels as a financial investment automobile.
If you spend in them correctly, Gold, silver and also steels are NOT dangerous speculative financial investments.
Financiers in basic remain away from attempting to make money from bull markets in valuable steels since of its speculative preconception. What is never ever described to a lot of financiers is that the wonderful bulk of danger can be reduced by utilizing smart evaluation as well as smart acquiring as well as marketing approaches.
These financial investment chances ought to not be ranked speculative yet much more properly described as modest threat, high return chances. If you do not do smart evaluation and also smart acquiring and also marketing approaches, after that spending in big firm supplies, generally explained as the “best” of all financial investments, can come to be very speculative.
Big firms such as power empire Enron failed as well as capitalists shed every cent they had actually bought this firm. And also in situation you’ve failed to remember the various other “excellent quality” comes with implicated as well as examined for deceptive task, in 2001 and also 2002 alone, these firms consisted of Adelphia, AOL Time Warner, Arthur Anderson, Bristol-Myers Squibb, Citigroup, ImClone, General Electric, JP Morgan, Lucent, Parmalat, Freddie Mac, Duke Energy, Dynergy, Enron, Global Crossing, Halliburton, K-Mart, Merck, Qwest Communications, Reliant Energy, Tyco, Worldcom, as well as Xerox among others. All were charged of misstating their financials to make profits or capital look much better than they in fact were.
Lately Hyundai, General Motors and also Apple were all required to reiterate their monetary due to the fact that they were incorrect. The circulation of extremely unreliable monetary declarations from firms for the previous a number of years appears to be continuous. The financials of so several significant business have actually been such dream, providing photos of what they would certainly like their business’s economic image to look like versus what it actually is, that I’m not also certain just how much support I desire to provide them when reviewing supplies.
Just How China as well as India are Likely to Affect Gold Markets
Individuals are uninformed of exactly how deregulation in significant markets like India as well as China, will certainly progress the gold market in the following 5 to 10 years. I can just remember 2 terrific bull markets for gold and also silver in my life time, consisting of the one we are in the center of right currently.
If we take the price of gold and also silver in 1980 as well as readjust those costs to today’s bucks for rising cost of living, gold’s peak cost was over $2,000 and also silver was over $100. Looking at these numbers, it is very easy to see that it is not improbable for gold as well as silver to enhance a lot greater than their existing highs in mid-2006, although we will definitely see one or 2 large pullbacks in cost prior to it climbs up greater.
Currently allow’s take into consideration the substantial brand-new markets gold has actually been revealed to lately. As a chauffeur of gold rates, a number of points stand out concerning Asia. Up till 1990, gold bar holdings had actually been prohibited in India.
To finish the deregulation of gold in India, in the 2000’s financial institutions presented futures agreements, product agreements, and also gold build-up strategies. With gold such a crucial component of India’s society and also with such huge quantities still held in cost savings down payments (USD $200 billion), the possibility for considerable development of gold acquisitions in India still continues to be.
In China, the Shanghai Gold Exchange, which developed the gold place market in China, just opened up for real-time trading in October, 2002. Various other obstacles to the worldwide gold profession in China were gotten rid of in March, 2003, successfully enabling the cost of gold in China to mirror rates in the global market for the initial time in their background. If Chinese cravings for gold strategies India’s, a lot of the exclusive globe’s gold supply might be eliminated from the public market.
In India, after the federal government decontrolled the gold profession market, gold as well as fashion jewelry bar need specifically took off from 281 tonnes and also 10 tonnes in 1991 to 658 as well as 116 tonnes in 1998. This shows a typical yearly development price of 16% for gold precious jewelry as well as 30% for gold bars. If we look to the deregulation of India’s gold market as a version for habits in China, after that undoubtedly, the possibility for China to drive worldwide gold market costs a lot greater stays really reasonable.
Simply understanding that gold supplies is a terrific area to spend your cash in is not almost sufficient. In some cases there essentially can be distinctions of numerous hundred percent in returns in between the significant gold supplies. Several business simply include the word “gold” to their name to attempt to utilize on the naivete of financiers as well as are dreadful financial investments.
In China, the Shanghai Gold Exchange, which developed the gold place market in China, just opened up for online trading in October, 2002. Various other obstacles to the global gold profession in China were gotten rid of in March, 2003, successfully enabling the cost of gold in China to mirror rates in the worldwide market for the initial time in their background. If Chinese cravings for gold techniques India’s, a lot of the personal globe’s gold supply can be gotten rid of from the public market.
In India, after the federal government decontrolled the gold profession gold, precious jewelry and also market bar need specifically blew up from 281 tonnes and also 10 tonnes in 1991 to 658 and also 116 tonnes in 1998. If we look to the deregulation of India’s gold market as a version for habits in China, after that certainly, the possibility for China to drive international gold market rates a lot greater continues to be extremely practical.
Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand. The addition of shopping features such as Facebook Marketplace can also be leveraged by businesses to improve online conversions.
With over 140 million business accounts on Facebook, you may think competition is high. However, the right tactics and execution can help you create a Facebook Business Page that drives new revenue for your business.
Let’s review how to create Facebook business pages that increase your engagement, clicks, and revenue.
What Is a Facebook Business Page?
A Facebook Business Page is a stand-alone page that allows you to promote your business on one of the world’s biggest social platforms.
Facebook Business Pages are different from personal pages because they represent a business or brand, rather than an individual. This means the content on your Facebook Business Page needs to be brand-focused and professional.
A Facebook Business Page will let you share content, respond to customers, have conversations with your followers, and promote products within your feed.
You can also invite other people to manage your Facebook Business Page including any partners or outside agencies you may be working with.
Facebook Business Pages can also run paid Facebook ads to further promote your brand and products.
As you can see, it includes features a personal page doesn’t have, such as a “learn more” button, map, and a Like button.
Why Should You Create a Facebook Business Page?
When you create a Facebook Business Page you are helping people find your business and learn more about what you offer.
Your business page also helps you build an online community and better service your customers. Once you’re set up, your followers can interact with you and ask questions about your products and services in real-time, which is a great way to improve your brand integrity.
To create a great Facebook Business Page, you need to analyze everything, from your profile picture and cover photos to Facebook ads, target audience, and media planning (types of posts and when it’s time to post).
Here is a six-step guide to creating your Facebook Business Page.
1. Login or Sign-up to Facebook
First, you need to log in or join Facebook. You can create your Facebook page from your personal page if you prefer, or you can create an entirely new account for your Facebook business page.
Select the type of page you want to create, either a business/brand or community/public figure, and then click Get Started.
Here, you’ll be asked to supply some basic information.
The basic information you can add includes:
Page name: Which should be your business or brand name.
Business category: One or two words to describe your business. Facebook will give you options once you start typing. If your business falls under more than one category, try to pick the one your customers will associate with your business.
Description: A brief description of what you do, services you offer, and the purpose of your Facebook Business Page.
From there, click Continue. Moving forward indicates you have accepted Facebook’s Pages, Groups and Events Policies so familiarize yourself with these if you haven’t already.
2. Upload Cover Photo and Profile Picture
Your cover photo and profile picture are the main visual assets of your Facebook Business Page.
Many businesses use their logo for their profile picture, but you can choose any photo that represents your business and branding.
When choosing a profile picture, be sure to adhere to Facebook’s sizing guidelines to ensure your photo does not get cropped.
You’ll also want to add a cover photo when you create your Facebook Business Page. Your cover photo should be visually exciting and representative of your business and branding. Refer to the sizing guidelines for cover photo sizing.
Once you complete this step, your page will be automatically published.
3. Enter Your Business Information
Now that you have the skeleton of your page setup, it’s time to start adding content.
Your Facebook Business Page contains basic information about your business that you’ll need to fill in. This includes:
Contact: Share how your followers can contact your business if they have questions or concerns. This can include your phone number or email.
Location: Where you are located. If you don’t have a physical storefront, you can simply input your city and state.
Hours of operation: The hours you are open for business or available for customer communications.
Username: This is a unique username used in your Facebook interactions. This should be @ followed by your business name. Don’t get too creative here or it can make it difficult for your customers to find your business.
A CTA button is featured at the top right-hand of every Facebook Business Page, just below the cover photo.
It’s important to choose a relevant CTA to ensure you are directing your audience to the most pertinent actions.
For example, if you are a physiotherapy clinic looking to book more clients, your CTA button may say Book Now.
If you are an e-commerce business looking to sell products, then you may want to choose a CTA button that says Shop Now.
To edit your CTA button, click “+ Add a Button.”
From there, Facebook will give you a list of actions that your CTA could encourage. These include Start an Order, Book Now, Contact Us, and more. Choose your action and follow the steps given to complete your CTA button.
If you don’t choose a custom CTA here, Facebook will automatically create a Contact Usbutton for your page.
5. Publish Your First Post
Before you invite people to your Facebook Business Page, you should make a post so there is content for them to view.
Your first post can be a welcome post that explains who you are and what you do, or it can be something aimed at user-generated content (UGC) to get visitors engaged with your Facebook Business Page right away.
For example, a contest or giveaway can be a great way to drive immediate traffic. You can also promote sales or discounts to encourage your audience to browse and purchase your products.
Your Facebook Business Page is now ready to get traffic, so you can start inviting your audience to follow your page.
If you used your personal Facebook account to set up your page, you will be prompted to invite your Facebook friends. This group is usually a good base for your Facebook Business Page, so invite as many of your personal friends as you feel appropriate.
You can invite followers by clicking on the three dots “…” below your CTA button and clicking Invite Friends.
You can also use other channels to drive traffic to your Facebook Business page, such as your website, social media accounts, email marketing, and paid advertising campaigns.
How to Track the Success of Your FB Business Page
Now that you’ve created your Facebook Business Page, you’ll want to know how it performs and continuously optimize it to get better results.
There are many ways to track the success of your Facebook Business Page. Here are a few metrics you can track with Facebook Insights.
Engagement: Facebook uses an algorithm to show posts in your followers’ News Feeds. Posts that have higher engagement are seen as more popular and relevant, so they are more likely to show up. This means you want more likes, comments, and engagements on your posts to increase your reach. Pay attention to posts that perform well and find ways to mimic that engagement to ensure your Facebook Business Page is successful.
Reach: Reach refers to the number of people who see your content on Facebook. To see this, click on the Reachtab on your Facebook Insights page. Track and analyze your Reach regularly to learn what your audience likes and doesn’t like to better inform your post decisions.
Impressions: Impressions measure the number of times your post was seen, even if it was seen multiple times by a single user. You can find this in Facebook Insights by switching Reach to Impressions.Impressions can show you how viral your posts are and how likely they are to continuously impact your customers. Remember, it often takes a customer hearing about your brand seven times before they’ll convert to a customer.
Page likes and follows: Page Likes refer to the number of people that follow your Facebook Business Page. You can see this number on your Business Page homepage or through Facebook Insights under theLikes tab. While Page Likes are often considered a vanity metric, they are important to track the growth of your audience. If you find your page is plateauing and your Likes are not growing, it may be time to reevaluate your digital marketing strategy.
How to Create a Facebook Business Page
Summary of How to Create a Facebook Business Page
Log in or sign-up to Facebook
You can use a personal account or set up a new one for your business.
Upload a cover photo and profile picture
These should represent your branding and adhere to Facebook’s sizing guidelines.
Enter your business information
This includes opening hours, contact information, location, your About section, and more.
Add a CTA button to your page
Use a CTA to drive the most conversions for your business.
Publish your first post
This should be engaging and immediately draw users into your business.
Invite your audience
Start with your personal friends’ list and then use your other digital channels to grow your audience.
Conclusion
Creating a Facebook Business Page is a great way to improve your revenue and grow your business online.
If something is written about your brand online, you want to know about it, right?
That’s even more true if it’s an authoritative source speaking about your brand and giving information to the public about what you sell, where you’re located, your hours, your website, and more.
When Google shares information about your brand in what is called Google Knowledge Panels, you don’t want to just know about it—you want to claim it.
Why do you want to claim knowledge panels? You get to control the narrative. When you tell Google you’re the owner of that brand, you can make sure the information is accurate and up to date.
To claim knowledge panels for your brand is relatively simple and something you want to get on top of to keep customers coming through your doors or to your website with consistency, arming them with the right information.
What Are Google Knowledge Panels?
You don’t have to use too much imagination. Remember the last time you googled anything? The information you were looking for just popped up, towards the top of the screen, with relevant data all in one place.
Enter Google Knowledge Panels. You don’t have to know what they’re called to know what they are. They are the boxes of information you see near the top of a Google search for anything from a person to a brand.
Knowledge panels can include:
a brand or entity name
descriptions
details about the person or brand
history
contact information
featured images
According to Google, it uses different factors to decide what goes in that panel. As you start to look around, you’ll start to notice some information seems gathered from other sources, such as Wikipedia or other online websites.
In addition, Google uses its data involving keyword searches and questions people tend to ask regarding that particular entity or item, and it pulls those questions and answers in.
It’s all based on Google’s Knowledge Graph. Google uses all that data to build the knowledge panels you see when you search for something. These aren’t necessarily generated by the person who has claimed their Google knowledge panel.
Now, let’s look at a couple of examples.
This one is about watermelons. It’s not specifically owned by anyone in particular and therefore not claimable.
Here is an example of a knowledge panel associated with a person. She could go in and claim it using the button on the bottom left.
We’ll discuss more about how this works.
Why Should You Claim Knowledge Panels in Google?
Is it worth taking the time to claim knowledge panels in Google? If you’re the owner of a brand with a knowledge panel, you can verify your relationship to that entity and at least influence some of the information provided in the panel.
There are several reasons why you should consider taking the time to claim knowledge panels:
increase control over what’s being highlighted about your brand
have a more engaged relationship with what Google is showing about your brand
While you don’t have direct access to the panel to make changes, by claiming your knowledge panel, you have Google’s ear, so to speak. You can send in a suggestion or request an update with your Google account associated with that knowledge panel so when Google receives your request, it knows it’s coming from an authoritative source.
Steps to Claim Knowledge Panels in Google
ow you’re ready to claim knowledge panels that relate to you, your brand, or entities that you represent in Google. Here are some steps to get you started:
1. Sign in to Your Google Account
You need to have a Google account to be able to claim knowledge panels. If you have a Gmail address or other Google product where you’ve set up an account, then you are good to go. If not, go ahead and set one up. To continue, you’ll need to be logged in.
Now log in to your preferred Google account. If you use a specific account for your brand or your related business needs, sign in to that one.
2. Search for the Knowledge Panel Topic
Once you’re logged in, use Google to search for yourself, your brand, your entity, or your organization. It may seem self-explanatory, but you need to actually type in the entity for which knowledge panel you’re looking for.
The goal here is to pull up the knowledge panel like any other searcher on the internet would see it. There is no back-end way to see the knowledge panel, like the development or content end of your website.
The nice thing about this is you’ll be able to see what users see. Maybe since you’re sitting down to work on this anyway, you may think of related topics you want to check out. You can do that from here by performing a search for that knowledge panel.
Now that you’ve searched for it, you should see the brand or other name at the top of the knowledge panel. If not, search again. Many brands or organizations have similar or even identical names, so make sure you see yours before continuing. You don’t want to accidentally claim someone else’s—or get stuck not being able to claim your own.
3. Click the Claim Knowledge Panels Link
Look for the link on the bottom that says, “Claim This Knowledge Panel.”
The button is located at the bottom of the box surrounding the knowledge panel. The size may vary, but all are surrounded by a thin line.
Go ahead and click the link. If you don’t see it, the knowledge panel may already be claimed by another entity. Make sure you’re looking at the right panel.
Here you will be able to review the available features. As we mentioned above, knowledge panels are not created by those who claim or verify them. Google uses various algorithms and machine knowledge to pull what it deems to be relevant information into these panels.
4. Look for Profiles You Can Use to Claim Knowledge Panels
Google uses a number of different connections on other web platforms that you can sign into to prove your identity or relation to the knowledge panel you want to claim. You can choose from YouTube, Facebook, Twitter, and more. Once you sign in to one of these, you’ve claimed your knowledge panel and can make updates or changes as available.
5. Give Others Access
Once you’ve gone through all the work to claim your knowledge panel, you may want to make sure other people on your team have access to your brand’s knowledge panels as well.
To do this, you need to be logged in to the same Google account you used to claim the panel. Go to Google’s Manage User page.
Click to add people and then add the email addresses of those you want to give access to your knowledge panels. Choose which levels of permission you want to give them. Every level has the option to go in and suggest changes to your knowledge panel, which we will discuss in more detail below. However, an owner or manager can add or delete others from access.
7 Steps to Update Your Google Knowledge Panel
Now that you have verified yourself and have claimed your knowledge panel, you can begin the work of actually managing it.
This won’t eat up all your time or require constant maintenance, but you may want to check in every once in a while. If you do see an error in your Google knowledge panel or if one has been reported to you, you can take certain steps to make necessary updates. It’s at Google’s discretion, however, so it may take some time and patience.
Sign In
Make sure you’re logged in to the Google account you used to claim your knowledge panel, or the one someone used to gain you access to the knowledge panel. Otherwise, Google won’t recognize you as someone related to that account.
In addition, you need to turn on “Web and App Activities” under Google’s Activity Controls in your Google account. Essentially, this helps track your steps as you are moving around your searches and helps Google ensure you have access to the knowledge panel.
Search for the Knowledge Panel
Just as when you claimed your knowledge panel, you need to use Google Search to look for the entity whose knowledge panel you want to update. Googling your brand’s name is probably the best and easiest way to get there, but remember to look carefully at the knowledge panel and make sure it’s referencing the entity you intended. If not, keep searching until you find the right one.
Click Suggest Edits
If you are logged in to the correct Google account and are looking at the associated knowledge panel, you should see a link at the top of the knowledge panel that says “Suggest Edits” or a similar iteration. If you don’t see it, verify you are signed in correctly and are looking at the right knowledge panel.
When you are, go ahead and click it. This is your portal for suggesting updates.
Choose What You Want to Update
Click the area you want to update. You will be doing each one separately, so if you have more than one change you would like to see, just start with one, and you can continue with more changes later.
Areas you want to update might include images, descriptions or titles, social media profile links, and more.
Here is an example using Boden’s knowledge panel. You can see how each bit of information is broken into different options. You can choose which section you want to suggest an update for.
Write Out Your Suggested Updates
Because this is Google’s product and not one you can directly control yourself, you can’t just go in and make updates on the areas you would like.
You can, however, ask Google to go in and review your suggestions.
When you click on the area you want to update, a small text box will open where you can enter your suggested update.
Be as specific as possible and provide as much background as you can. This helps the reviewer on Google’s end have as much context as possible to understand the logic behind the suggested change. You can also provide links to any websites or pages to verify your requested change.
Wait
This isn’t the easy part, but you will have to wait for your review to be accepted. Google will manually review your suggestion and check for verifiable information online to back up your update for accuracy. That’s why providing the specifics and URLs as mentioned above is important.
When Google accepts your updates, you will be contacted via email.
Create More Suggestions
You should send each update as a separate request. In other words, if you want to see the image updated as well as social media profile links, you should do these separately.
This keeps the review process clean and easy to follow. It also allows you to be specific and detailed without muddling your requests.
Get in there and make suggestions for updates whenever you deem necessary.
Conclusion
Knowing what people are learning about you and your brand is key to understanding how the public perceives you. If the information at the top of a Google search isn’t accurate or isn’t reflective of what you want to project, you need to claim knowledge panels and request those updates are made.
Claiming knowledge panels can give you at least a little more control over how your brand appears in a Google search, but it’s not the end. In fact, it’s just one step in building an online brand and SEO. There’s so much you can do to improve your SEO and stay in front of your customer base with the knowledge they need to interact with your brand well.
Have you claimed your brand’s Google knowledge panel yet?
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