Day: September 1, 2021

The Ultimate Guide to SEO for E-commerce Websites

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must.

Why? Well, there are several benefits.

A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you.

By using tracking, you can then use your visitor’s information for behavior analysis to get to know them even better.

An e-commerce website does more than this, though. It can also help you understand where things are going wrong. For example, which traffic sources don’t work, which offers don’t appeal, and cart abandonment issues and their potential causes.

Of course, the more obvious reason you would want to have your site fully optimized: the growth of e-commerce worldwide. Year on year, e-commerce keeps growing, and this pattern looks like it will continue.

If you’re already online, that’s great. However, you risk remaining invisible to fresh prospects and new leads if you don’t take proactive steps to increase visibility.

How do you do that? It’s simple enough: with SEO for e-commerce.

What Is SEO for E-Commerce?

SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content will rank better in search engines such as Google, increasing your store’s visibility and driving traffic.

In other words, SEO for e-commerce concentrates on optimizing your site, which makes it easier to get leads and conversions.

However, unlike SEO for content-focused websites, SEO for e-commerce is more than just adding keywords, writing blog posts, and gaining links. You need to understand how search engines work and what they reward.

That means having a working knowledge of SEO for e-commerce, considering Google’s guidelines, analyzing buyer intent, and implementing it strategically.

E-Commerce SEO Best Practices

E-commerce for SEO is a complex field, and with millions of online retail sites in existence, it’s not always easy to make your site stand out.

While it might seem like a huge challenge to build your SEO rankings, you can make a positive start by applying some best practices. In time, this increases your chances of visibility and gaining more organic leads and customers.

For the unfamiliar, what do best practices for SEO for e-commerce look like? Well, you could start by addressing fundamentals like:

  • navigation
  • internal links
  • avoiding clutter
  • creating unique content
  • including alt text for images

However, there’s far more you can do. Below, explore our list of SEO for e-commerce best practices you can implement today.

1. Perform Keyword Research the Right Way

There are many different ways to optimize your e-commerce site, and not every approach is suitable for every site or product. However, some guidelines apply to every online retailer, and one of them is performing keyword research correctly.

Yes, you want the most relevant and popular keywords in your industry, but you must also understand buyer intent.

Keyword intent is the intention behind a search query. You can identify it by looking at the specific phrases and terms people use when looking for an item online.

There are two main types of keyword intent you see most often.

Informational Keyword Intent

Informational keyword intent is used in SEO to describe the type of information the searcher is looking for.

These types of searches usually consist of:

  • How tos: These are searches that contain questions such as “how do I?”
  • Direct purchase: These involve searches with keywords like “buy this.”
  • Factual queries: These use words such as “fact” and “information” when a searcher wants more details about a subject.

Commercial Keyword Intent

Commercial keyword intent is when people are looking for information to help them make a purchase. This means that they want to find what they need and buy it as fast as possible.

Consumers typically use commercial keyword intents when they know what they want but don’t know where to find it yet. You see this when you’re typing specific terms into Google like “buy digital camera” or “find new laptop deals.”

Commercial keyword users typically have more intent to purchase and are less likely to search for information about the product or service than just researching where to find it.

Determining Keyword Intent

Deciding consumers’ keyword intent seems challenging, but you can make it easier on yourself. For example, AgencyAnalytics breaks it down into stages.

  1. Analyzing SERPs: Pay special attention to paid ads, knowledge graph results, and organic listings.
  2. Look at Google ads for commercial intent: Seeing bid prices for keywords gives an idea of how competitive keywords are.
  3. Review your analytics: Look for content with high bounce rates as it may mean it doesn’t match with searcher intent.

You could also use keyword tools like Google’s keyword planner. Others you can try include:

Ubersuggest

Ubersuggest is a free online tool that can find long-tail and related words to any topic or keyword, or you can opt for the paid version.

This tool is great for content writers, bloggers, copywriters, and marketers who want to generate new content ideas or find out what users are searching for about a given topic.

Features include:

  • backlink data
  • rank tracking
  • site audit reports

Backlink Data

To see what backlinks you are getting from other sites, go to the backlink analyzer under SEO Explorer. This can help you see who is already a fan and what related sites you can target for more linkbuilding.

Backlink analyzer example

Rank Tracking

See how you rank in organic SERPs for your target keywords with Ubersuggest rank tracking. That way, you can see how you have improved over time. This is under Dashboard on the left side.

SEO for ecommerce tracked keywords example

Site Audit

Run a site audit to track what issues need to be fixed on your site that could be affecting user experience and organic traffic. Think of the audit as a starting point, then review it regularly to make sure you’re fixing other issues. This is under the SEO Analyzer section. One the audit has run, it will tell you your top SEO issues and how to fix them.

SEO for ecommerce: site audit SEO issues example in ubersuggest

It also has a free chrome extension to do keyword research while you’re conducting Google or YouTube searches.

Answer the Public

Answer the Public is a great tool. It lets you uncover what people all over the world are curious about and going through.

Answer the Public is intuitive, too. Just enter your keyword on the homepage to understand precisely what people are asking. It can also help you find which topics are most popular at any given time, which might be helpful as another tool for keyword research. However, if you want further guidance, there’s a set of tutorials available.

It’s free to use, but you can upgrade to pro for more features. The following example uses “multivitamins.”

Guide to SEO for E-commerce - Perform Keyword Research the Right Way (Answer the Public Image Search)

The results give a detailed picture of the kind of questions people are asking and give a better idea of intent.

2. Optimize Product Pages to Improve Ranking

If you want to attract and acquire new customers, look at your on-page user optimization. It matters because it gets your site a higher rank, meaning fresh streams of organic traffic and more conversions.

Not every area of your e-commerce site needs optimizing, so in this section, let’s focus on the ones that matter most to online retailers: product descriptions, images, and reviews.

Optimize Your Product Descriptions

A product page is interesting because it has a lot of different features that all need attention. You also want a few things to stand out from the page to gain visitors’ engagement and get them to click through.

To begin optimizing your e-commerce product pages, you need to keep in mind three key aspects:

  1. What are the most crucial things on the page?
  2. How can you maximize visibility and impact with these elements?
  3. How can you use this information to improve your product description’s effectiveness?

Now, start looking at what you can do to maximize the impact of your product descriptions. This could be things like.

  • adding multiple, high-quality, unique images
  • including keywords
  • including detailed, keyword-rich descriptions
  • adding calls to action (CTAs)
  • including testimonials

Optimize Your Images

A sometimes neglected area of SEO for e-commerce is images. Photos are an excellent way to communicate a message and draw in an audience. However, they can also distract people from the message you are trying to convey, so be careful not to use too many images and crowd your descriptions.

Although quality images are vital to show your goods at their best, there’s more to it than that. Optimizing your images for SEO will give you higher search engine rankings and more traffic from potential customers and may gain you traffic from social media channels.

Here are some pointers for optimizing your images:

  • Choose suitable images for your platform. Your host usually specifies optimal image sizes and other image guidelines.
  • Provide captions with alt tags for pictures.
  • Use the right keywords in file names.

Feature Reviews

Reviews provide a snippet of information that helps shoppers weigh whether to go with a particular product or store.

Reviews are vital for success in e-commerce as so many people rely on them. Additionally, they help you build trust with your potential customers and improve conversion rates.

You can encourage customers to leave reviews by sending automated messages whenever they purchase. You can also set up email campaigns to send out reminders or offers once they have left a review on your site.

Before moving on, here are more optimization tips:

  • Use canonical tags to link duplicate product pages and similar group products together.
  • Create a well-written page that includes the necessary information about the product, an image of the product, and a video of it in action.
  • Include at least one CTA on your product page. For example, “Add To Cart” or “Check Availability.”
  • Make sure you include shipping details and policies upfront so customers know what they’re paying from the start.

3. Make Sure Your Site Is User Friendly

UX stands for user experience. You can enhance UX by good design, making the aesthetics more visually appealing.

However, it’s not just about making a website look good; it’s about making it work well. UX includes everything from navigation, ease of use, and the overall “feel” of the website.

UX is also about making sure people can find what they are looking for, keeping them engaged while browsing, and giving visitors the best experience possible.

You may not think that UX affects SEO, but the interaction between the two began some years ago, and UX is also imperative for discoverability.

Additionally, recent changes mean that UX is soon to be a Google ranking factor. According to Search Engine Land, that means if Google thinks your website offers visitors a bad experience, it may rank lower. Google measures the new ranking with “Core Web Vitals” and has set out its guidelines online.

Many things can influence UX, but a few key factors are apparent:

  • Ads shouldn’t interfere with the user’s view of content.
  • Your site should load quickly and be mobile-friendly.
  • Any website should be clutter-free and easy to navigate.
  • You should include CTAs, so customers know what to do next.

Finally, use consistent styling throughout, and make it accessible.

4. Don’t Forget Long-Tail Keywords

You usually see long-tail keywords on the right side of a search engine results page (SERP).

A long-tail keyword is a term that typically has low search volume but still meets the criteria for relevancy to your business. They also tend to convert well because they’re a better match for what the searcher is looking for, and they typically give higher traffic.

For those reasons, you shouldn’t be afraid to rank for long-tail keywords because they’re a valuable source of traffic.

Long-tail keywords are great for:

  • competitive niches
  • increased conversion rates
  • ranking new sites more easily

You can find long-tail keywords by using Google’s “People also ask” or use a free keyword tool like Ubersuggest. There are plenty of other tools available too.

The following example uses Wordtracker, where the search for “dumbells” delivered this:

E-Commerce SEO Best Practices - Use Long-tail keywords

As you can see, they give you a firm idea of what your customer is looking for and of their intentions.

5. Use a Simple URL Structure

There are more detailed guides on URL structures, but this section gives you the basics.

A simple URL structure not only enhances the user experience but also improves your SEO e-commerce efforts to some extent.

Additionally, when your e-commerce site has a simple URL structure, it’s easier to share products on social media and other websites, and it can improve SEO for e-commerce as it provides more relevant data for search engines.

For the best results, URLs should be as readable and understandable as possible.

For instance, here’s an example of what NOT to do: https://www.example.com/article-about-hiking/

It would be much better to use this URL structure: https://www.example.com/hiking-articles

Google also has some advice on improving URL structure.

Additionally, you can:

Use Keywords

Search engines scan the URL and use the keywords in the URL to determine where that page should rank in the SERPs. The keywords in the URL are called “metatags” and help tell search engines what the content or topic of that page is.

That’s why you must spend some time thinking about your keywords before deciding on a URL structure.

When people search for your business online, they often type in the precise words they’re looking for. As an example, a person may type in “online shoe store” into a search engine.

Therefore, when someone types in “online shoe store,” it’s crucial those words are somewhere in your URL structure.

Use Breadcrumbs

Breadcrumbs are a navigational tool. They allow website visitors to retrace previous steps and return to where they started. Breadcrumbs are not just a usability technique but also provide additional SEO benefits.

For example, if you visit a blog post from your main homepage, the breadcrumb for that post would be “Home > Blog > This Post.”

You find breadcrumbs in many web design tools, and you can add them by using markup tags or via JavaScript.

Avoid Stop Words

Common stop words are “the,” “and,” “of,” and “a.”

Stop words can decrease your content’s readability and may lower your SEO rankings.

In addition, stop words are less likely to hold a reader’s interest. By removing these words from your website, you can use those spaces for more creative and relevant copy.

6. Use Schema Markups to Help Google and Users Understand Content

Schema markups are HTML tags that provide additional information about the content on web pages. By using these markups, it can improve your SEO for e-commerce efforts.

When you use schema markup, it produces rich snippets. These are a way for search engines to show more information about specific items in the search results.

They also help people find what they are looking for faster and easier by showing different types of information.

There are many different types of rich snippets, such as:

E-Commerce SEO Best Practices - Use Schema Markups

The kinds of e-commerce schema are:

  • Product schema: This is an extension for products, services, and organizations. It enables discovering new products and services in web search queries by providing rich product information such as images, price, and availability. Product schema also allows the display of product ads on the SERPs.
  • Review schema: This enables online reviews. The author and title filters allow you to find specific people who have written reviews on your website or blog post and for searchers to find product reviews.
  • Product availability schema: The product availability schema is a list of products that are available to purchase. It can be a single page, or it can be within an online store. Such lists typically detail the product name, description, price, images, and variants.
  • Video schema: Video schema is a type of metadata used to describe the content and format. For example, video schema may include the audio language, video resolution, or age rating of the video.
  • Price schema: Price schema is a technique for the pricing of products or a price range.

7. Avoid Duplicate Pages and Content

Have you ever visited a website and got the feeling you’ve read it all somewhere before? That’s all too common with production descriptions and category descriptions when online retailers use duplicate product catalogs and images.

It’s understandable why e-commerce sellers just republish the same descriptions. Usually, it’s simply because they don’t have the resources to produce fresh content themselves.

However, even if you don’t have time to rewrite everything, you can still significantly reduce the amount of duplication on your site in product descriptions and other areas.

For instance, by

  • using a CMS with site-wide 301 redirects or adding canonical tags on every page that you know might have duplicates (pages with similar titles, pages that share an identical URL, etc.)
  • adding a suffix to the URL
  • using different product images
  • adding unique keywords on other pages

8. Don’t Let Page Speed Kill Your Ranking

Website page speed loading time is the measurement of how long it takes for an internet user to open a web page. You can measure it by adding up the time to download all the non-hidden assets, such as images, scripts, and stylesheets.

Page speed is a ranking factor, and survey after survey shows consumers aren’t willing to wait around while a site loads.

Web-users say their ideal site speed is just two seconds, but the faster, the better. If you’re not sure about your current speeds, you can test it at Cloudflare or try Google’s tool.

What should you do if your site is too slow? First, you need to find the reason. It could be:

  • Your site simply has too much content for your server to handle.
  • Too many scripts are slowing down load times.
  • Images take an excessive amount of time to load.
  • There’s a problem with your web host.

While not all e-commerce site owners can guarantee a perfect 100 percent on Google’s PageSpeed Insights, you can try and fasten load times by:

  • having fewer images on the pages
  • compressing files
  • using fewer social media widgets
  • optimizing your images
  • avoiding clutter and using plenty of white space
  • limiting redirects and HTTP requests
  • fastening your server response time

Additionally, you might want to think about changing web hosts or upgrading your hosting package to accommodate your needs better.

9. Content Does Matter for E-Commerce

E-commerce isn’t just about images and keywords. Written content should also be part of your SEO for e-commerce strategy.

Posting regular content not only attracts organic traffic. It can gain your customers’ trust, boost your website rankings, and solidify your reputation as an expert in your niche too.

There are many types of content you can focus on:

  • sharing how-to pieces and answering FAQs
  • new product launches and anything newsworthy
  • a glossary page
  • including user-generated content (UGC)
  • testimonials and launches
  • video demonstrations and Q and As
  • webinars

For more ideas, take it a step further and get to know your audience so you understand their main concerns and problems. This allows you to write content that addresses their everyday worries and offer products that solve these.

Now you’ve got some ideas for content. However, content isn’t worthwhile without a strategy behind it. Let’s break it down:

  1. Get to know your customers better with buyer personas.
  2. Understand their preferred content. If you’re tracking your content data, you should see which content types get the most views. Additionally, you can ask customers and prospects through surveys or groups.
  3. Establish a content calendar and create the content.
  4. Publish the appropriate content for the various stages of the buying cycle.
  5. Use A/B testing in key areas like titles.
  6. Measure the results and tweak.

10. Link Building for E-Commerce

Link building is a ranking factor for SEO. Quality links tell Google that your site has credibility. Backlinks also influence how your website ranks for keywords.

Sounds great, doesn’t it? But just how do you go about creating these all-important backlinks?

A few ways to do this are:

  • creating internal backlinks
  • writing guest posts
  • using social media ads
  • sharing content on social media
  • issuing press releases
  • writing blog comments and sharing on forums (if allowed)
  • creating infographics and sharing them online
  • issuing whitepapers and case studies

These are all legitimate ways to build quality links. Although they can take time, you shouldn’t take shortcuts by buying links. Some paid links violate Google’s guidelines, and if you’re buying cheap links, the quality is usually questionable. Poor quality links lead to lower SERP rankings and reduced traffic, as well as a potential negative impact on your site’s reputation.

11. Add a Sitemap

A sitemap is a visual representation of your website or digital product. It provides visitors with a bird’s eye view of the website and explores different pages.

Your sitemap should detail all of the pages on your site, from category pages to product pages. It should also include all the subcategories, products, and other content within those sections.

You can develop a sitemap manually or use an automated tool such as Google’s Webmaster Tools to generate one. Sitemaps use both XML and HTML, although HTML sitemaps are more helpful to visitors.

Other tools for creating a sitemap are:

Lucid Sitemap Generator

The Lucid chart sitemap generator is a user-friendly tool that makes creating a sitemap for your website easy. It has many features, like adding categories and subcategories.

Powermapper

Powermapper is an easy-to-use tool for creating and updating sitemaps and allows you to generate one-click checkouts.

It’s a web-based tool with no coding expertise required. However, there is a fee.

12. Make Social Sharing Easy

Google’s Matt Cutts once said that social sharing doesn’t impact SEO, but many would disagree.

While social media sharing may not directly affect your SEO, sharing your content on social media increases brand exposure and gets people more familiar with your business.

Further, the more mentions you get on social media, the more influence this can have on your SEO by:

  • driving organic traffic and increasing visibility
  • improving local SEO
  • expanding your content reach and enhancing brand recognition
  • increasing backlinks

If you want an easy way to increase your shares on social media, consider getting a tool like Buffer or Hootsuite to automatically post content from your site across all of your social media accounts at scheduled intervals.

Frequently Asked Questions About SEO for E-Commerce

How do I Find the Right Keywords For my E-commerce Store?

There are several free resources that you can use to find keyword ideas, such as Google AdWords, Ubersuggest, and Google’s Keyword Tool. You should also look at what your competitors are using to find the best keywords for their audience.

Finally, avoid using broad keywords that generate many clicks but don’t provide much conversion value. Use long-tail keywords where you can.

How Much Does SEO for E-Commerce Cost?

The cost of SEO depends on many factors, including the number of keywords targeted, competitive landscape, and how much effort you need to optimize each page for ranking.

It’s not easy to put a price tag on SEO because it depends on how many resources you allocate and what you want to achieve. To help you budget, Search Engine Journal provides an SEO budget calculator.

What Is SEO for E-Commerce?

SEO for e-commerce is the process of optimizing a website so that it can rank more highly in search engines. Several factors affect how well a website ranks on the SERPs, such as the quality and relevance of the content, the use of appropriate keywords to optimize the site, and the site’s load speed.

How Is SEO for E-Commerce Different?

When it comes to SEO for e-commerce, there are different areas you need to focus on, such as optimizing:

  • product pages and descriptions
  • diversifying product content and information
  • images on your website
  • your homepage

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SEO for E-Commerce Conclusion

SEO for e-commerce helps boost your website visibility, brings new queries and customers, and helps build your loyal audience.

It may seem like there’s a lot to think about. However, by concentrating on the main SEO best practices and optimizing the critical areas of your website, it doesn’t have to be as complicated as it sounds.

The most important thing to remember is SEO for e-commerce doesn’t happen overnight. Instead, it’s an ongoing strategy that requires updating as you go to get the optimum results.

What is your experience of SEO for e-commerce? Tell us below.

How to Increase Your Website Traffic Without SEO

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. 

Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers! 

That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business. You will have a toolkit full of optimization strategies to keep your business running. Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts). 

In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. We’ll also look at practical tips you can start using right now, so you can get back in the game if your traffic has been low for a while. 

Why Should You Try to Grow Traffic Without SEO?

You can generate substantial traffic from SEO alone, but not all traffic is equal.  High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it. 

Plus, if you aren’t an SEO expert, you may want to focus on other strategies to grow your website traffic efficiently. 

This doesn’t mean you completely ignore SEO. All websites, irrespective of their niche, must follow the best SEO practices to avoid being penalized by Google and to ensure the site gets indexed. 

The strategies we’ll discuss below can be a helpful addition to a pre-existing SEO plan. 

Top Strategies to Increase Website Traffic Without SEO 

1. Content Marketing

If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content.

Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. 

For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. 

Informative blog post about productivity to increase web traffic.

This attracts users interested in time management, productivity, and wellbeing in the workplace. When they read Toggl’s blog, they eventually discover Toggl’s time tracking app, among its other productivity tools. Some of these users convert, helping Toggl increase their website traffic and ROI. 

Content marketing isn’t limited to blog posts. If you connect better through audio, you can try launching a podcast or host a webinar. 

Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. You can experiment with one or more of these formats to see what works best for your audience. 

2. Paid Ads

Content marketing is beneficial but it can take a lot of money, especially if you’re paying established writers to create original, well-researched posts for you. 

Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses. 

If you want quicker results with a budget you can control, why not try paid ads?

Seven in ten Americans use social media today. That’s more than two-thirds of the population. Think about the possibilities! 

Paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.

For example, Facebook offers detailed customer personas and multiple targeting options so you can put your business in front of your target customers without wasting a lot of money on mass advertising. 

Facebook paid ads can help you increase website traffic

However, you don’t have to stick to the largest platforms for effective advertising. In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run. 

For example, if your ideal customer includes teens who enjoy memes and weird stories, you’d have much better results by advertising on Reddit, rather than Facebook or YouTube. 

Another option is dating apps. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster. 

If you’re worried paid ads will take a lot of money, remember, you don’t need to spend $1,000 on your first day. 

Test the waters with $5-$10 a day and see what happens. Do that for a week, just to learn how different media platforms work.

3. Social Media Strategies

One of the best ways to increase your website traffic is to meet your customers where they like to hang out. Like we discussed earlier, almost everyone is using social media today. Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic. 

How to gain website traffic through social media?

When it comes to social media, you can’t just barge into “conversations” and ask people to buy something from you or to visit your website. 

Think about how you’d present your brand in real life when you meet an individual for the first time. Would you immediately talk sales in their face? How about providing details about your product/service without introducing yourself first?

Remember, users visit their preferred social media platforms for entertainment, not for being sold to. 

To make sure your efforts are well-received, you need to provide value first and develop positive relationships with your potential “followers.”

You can do this by sharing informative posts like How-Tos, or posting fun photos of your employees, like this post from Casper.

casper image how to increase traffic without SEO example

I wrote a detailed guide to increasing social media followers and boosting engagement. Here’s a summary of the top options to help you grow your website traffic. 

  • join relevant Facebook groups
  • share helpful articles/videos in these groups
  • post updates about your company’s latest products 
  • host contests and giveaways 
  • Leave thoughtful comments on user-generated content 

4. Link Building Strategies

When marketing teams talk about SEO, link building frequently comes to mind. When reputable websites link to your content, the algorithm favors your website and increases its rank on the search page.

Sounds helpful, but that’s not all. 

Did you know link building can help you increase web traffic without relying on SEO?

Link building for brand awareness is a process where you focus your strategies on expanding your reach, putting your content in front of new users, and generating conversations around your brand. 

This is more than just a casual backlink in a blog post. Link building for brand awareness takes more planning and resources, but the investment is worth the high-quality leads you’ll get. 

Here are some tips for developing effective link building strategies to increase website traffic:

  • Engage with your audience: Create interesting, shareable posts and encourage your followers to respond and share your content. 
  • Work with PRs: Recruit efficient PRs to help generate brand awareness and distribute your story to your desired audience. 
  • Guest blog intentionally: Choose unique publications that align with your readers’ key interests and post guest blogs on their page. 

5. Interact With Other Blogs

Guest blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s audience to widen your brand’s reach. 

Think about it: Somebody in your niche has a large, engaged following. Imagine if you could put your content in front of them. How much traffic could you drive to your website! 

Why would someone publish your work?

Probably because you’re good at what you do. 

Everyone is looking for high-quality content. If you can provide a well-researched, helpful post for free, people are often open to publishing it on their website. After all, it’s benefiting their audience at zero cost. 

Why would you give precious content away for free?

It’ll help you gain access to hundreds, if not thousands of new users, many of whom could become long-term customers. 

It’s a win-win situation, but you have to be careful how you approach it. 

Start by searching for blogs and media publications that publish content relevant to your business. For example, if you run a recruiting company, publish content on business blogs read by people interested in the latest recruiting practices. 

If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:

  • name of your niche + “write for us”
  • name of your niche + “submit guest post”
  • name of your niche + “sites that accept guest posts”
  • write guest article + ‘name of your niche” + blog

Solvid provides a comprehensive list of places accepting guest blogs:

Publications that allow guest blogging to increase website traffic

In addition, research online biographies of specific companies and bloggers. More often than not, their web profiles contain a handy list of sites where they’ve been invited to guest post. That’s a plethora of most fitting guest blog opportunities presented to you on a silver platter.

Then, send a request. Most websites will have publication guidelines you can follow. Follow these instructions carefully to increase your chances of publication. 

There’s also the option of using blog comments as a way to generate traffic to your site.

In the past, I have managed to generate $25,000 as a result of 249 comments.

How exactly do you go about using comments to generate traffic?

When leaving a comment, make sure you are adding something worthwhile to the discussion.

There is no use in leaving comments like “Awesome post!” or “Nice website!”

If someone posts a question, make sure you take the time to answer thoughtfully.

This showcases your expertise in the given niche and will encourage someone reading to click on your name and be taken through to your site.

If you read an article on a subject you don’t know very well, it would be imprudent to voice your own thoughts as fact. In this situation, you should simply ask questions. Then the website owner would be able to elaborate more on complex topics or complicated sections.

If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, recommend a solution, answer a question). If you’re a novice, it’s best to ask questions. Powerful questions can bring you website traffic by encouraging blog readers to check you out.

Avoid embedding links in your comments. It comes off as a wretched attempt to plant your flag on someone’s lawn.

It’s okay to use your website’s link in the URL field when entering your name and email address, but your comment needs to add to the conversation or challenge an idea without lazy attempts at driving traffic to your blog.

Refrain from using the name of your business as your “commenting name.”  Use your actual full name instead.

Using a random or fake name is a missed opportunity to build strong branding because your brand actually starts with your name. In fact, failing to use your full name will reduce your chances of the website owner approving your comment.

6. Email Marketing

If you read a few posts on digital marketing, email marketing would be mentioned in most of them. That’s because it’s still one of the most efficient ways to increase website traffic. 

One study suggests email generates $36 for every $1 spent, offering a shocking 3,600 percent ROI. What more could you ask for?

Email marketing lets you reach potential customers directly. It’s an ideal platform for building long-term relationships for improved customer loyalty. You can post questions, ask for feedback, introduce soft sales, and persuade customers for the “big buy.” 

Here are some tips for effective email marketing to increase website traffic:

  • Be real: Share stories, post behind-the-scenes content, and solicit original user-generated content. 
  • Offer value: Just like content marketing needs a high value to convert readers, emails and newsletters must provide value before they make an ask. 
  • Include all your links:  Make it easy to read and share your post.  Include links to your social media profiles, latest blog posts, and sales page in every email you send. 

7. Provide Excellent Customer Service and Ask Customers to Review Your Brand

Ramping up your social media marketing efforts to increase website traffic is useless if you offer poor customer service. 

According to a survey, 42 percent of customers said they bought more after pleasant customer service experiences.

Think about it: Users complain on social media, you offer a prompt and polite response. What happens? The person starts respecting your brand. 

Even when users complain privately via email, it’s important to offer the best possible service so they come back for more. 

How can you offer great customer service?

  • reply promptly
  • offer as many suggestions for customer problems as possible 
  • apologize when you make a mistake and offer coupons/refunds 

If you consistently provide great customer service, you can request users to review your brand. 

Platforms like Trustpilot and Yelp can be great for building positive reviews. Many users consult these websites before making a purchase decision, so having a solid profile can help improve your reputation. 

Increase Website Traffic Without SEO Frequently Asked Questions

Is it possible to increase website traffic without SEO?

Yes. You can use a combination of social media marketing strategies and content marketing techniques to increase website traffic without SEO. 

Are there ways to increase website traffic for free?

Guest blogging, posting on social media, and requesting user-generated content are some of the most effective ways to increase website traffic for free. 

Can I increase website traffic through marketing without an agency?

You can use techniques like guest blogging and content marketing to engage audiences without relying on any agency.

What’s the best strategy to increase website traffic quickly?

Working on improving your social media strategies can help you connect with new users, develop brand awareness and drive organic traffic relatively fast. 

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Increase Website Traffic Without SEO Conclusion

You shouldn’t only rely on search engines to increase website traffic. Algorithm changes and SEO techniques become outdated quickly. 

The strategies we discussed today can help you create a comprehensive digital marketing plan to increase website traffic effectively. 

Whether you use one of these tactics in isolation, or you use all of them together, they can transform the way you attract customers.

Which traffic-driving strategy will you try today?

Time for F1 to ease COVID-19 protocols, says Brown

Formula One is considering easing some of its strict COVID-19 ‘bubble’ protocols, in force since last year, so teams can entertain sponsors and guests more freely at races.

The post Time for F1 to ease COVID-19 protocols, says Brown appeared first on Buy It At A Bargain – Deals And Reviews.

Service Credit Scores Cards – Helpful in Several Circumstances, Tiny as well as huge

Organization Credit Cards – Advantageous in Many Situations, Small and also big

For as various sorts of services there remain in the globe, there are virtually as several kinds of organization charge card. Calling card been available in numerous kinds, and also picking the best one might as a matter of fact be a tough organization choice.

One day an obsessive-compulsive mom strolls in, getting a cake for her little girl’s wedding event. She desires edible sweet blossoms on it, edible silver bells, an image evaluated on to the topping, as well as different other pricey points that require to be precisely as she got, else she will certainly have a break down and also come to be comatose for 8 hrs. It’s an extremely pricey cake to make, setting you back concerning $500 to make (thankfully you will certainly be billing the obsessed mommy concerning 4 times that), however it’s been a sluggish month.

Or perhaps you run a service that includes flying around abundant 30-something financial investment lenders that still gel their declining hairlines as well as outfit like they’re seventeen. A small company card that has a benefits program, particularly one targeted for regular leaflet miles, may assist you cut down on the price of sending out among the pompous little buggers from Boston to Los Angeles so he can make a decision not to purchase among your jobs. It could also spend for your transportation to a reprieve in Oahu where your mobile phone tab will certainly be blatantly filled with air obtaining extra lenders.

Tiny service cards do not actually do a lot for you, yet you have not seen any type of advertisements on TELEVISION or online for anything that can assist you. Relax ensured that lenders make custom-made organization credit rating cards for bigger business, yet as they are unusual, you do not listen to as well much regarding them.

These are simply 3 feasible instances of the lots of calling card available targeted to a particular service circumstance. Equally as debt decision-makers intend to choose the card finest matched to resolve their requirements, card providers are continuously developing brand-new deals to smaller sized and also smaller sized particular niche markets making the option procedure significantly harder.

A lot of the cards for local business have a 0% initial APR, for anywhere from 6 to fifteen months, which is fairly a inexpensive and also practical begin. Regarding big calling card go, their APRs are difficult to toenail right into a cut and also completely dry abstract principle, as mostly all of them are customized made. Fortunately is if you’re stressing concerning which huge organization bank card to obtain, probabilities are you do not require to stress concerning a great deal of various other points including cash that the remainder people do.

A little organization card that has a benefits program, especially one targeted for regular leaflet miles, could assist you reduce back on the expense of sending out one of the pompous little buggers from Boston to Los Angeles so he can choose not to spend in one of your jobs. Tiny organization cards do not truly do a lot for you, however you have not seen any kind of advertisements on TELEVISION or online for anything that might aid you. Relax guaranteed that financial institutions make personalized company credit rating cards for bigger firms, yet as they are unusual, you do not listen to also much regarding them.

Numerous of the cards for tiny services have a 0% initial APR, for anywhere from 6 to fifteen months, which is rather a inexpensive as well as sensible beginning.

New comment by johnvega in "Ask HN: Who wants to be hired? (August 2021)"

Location: San Jose, CA | San Francisco Bay Area

  Remote: Yes
  Willing to relocate: Possible
  Technologies: C/C++, Go/GoLang, CAD, AutoCAD, Computer Graphics, Cloud Computing & IoT 
  Résumé/CV: Upon request 
  Email: john.dlvg at gmail

Looking for a short term contract (few weeks) with option to permanent hire. I think this is a great way for companies to hire a great fit with minimum risk.

Over 5 years C++ Programming Experience in CAD software. In production release for over 10 years.

Retool (YC W17) is hiring engineers

Hi HN,

We’re Retool (https://retool.com), a fast way of building internal tools. We launched on HN around three years ago (https://news.ycombinator.com/item?id=17725966). Here’s a 3 minute demo video: https://d3399nw8s4ngfo.cloudfront.net/videos/intro-to-retool.mp4.

You can think of Retool as something like Visual Basic, but in the cloud. The idea is that there are lots of internal applications that businesses need, and today, build from scratch (probably via React). But while React is great for many things (our landing page is built in React, our product is built in React, etc.), it’s possible that it might be overkill for building a simple form that POSTs data back to your API. (Who _wants_ to worry about debouncing the submit button, handling errors from the backend, and authenticating and authorizing the users?!)

Instead of building from scratch, Retool gives you the best components for internal apps (e.g. a `JSON Schema Form` component: https://docs.retool.com/docs/working-with-json-schema-form, which consumes JSON from your backend and auto-generates a form, so you can change your form programmatically), a drag-and-drop interface for assembling your UI, a FRP-like state management system (you can refer to any component and its properties, within {{ }}, wherein you can also write sandboxed JS), as well as a bunch of admin features (authentication via an SSO provider, authorization via groups synced from your SSO provider, and audit logs) that all internal applications should have.

A surprising amount of software engineering resources go into internal applications! If you think about it, almost all the engineers at “traditional” companies (e.g. Disney, PitneyBowes, Mercedes Benz, Bosch, Progressive, or NBC; all paying customers of Retool) are working on internal applications. It’d probably be fair to say a majority of all software in the world is internal-facing. And our goal is to get all that software, built (faster, and in a more delightful way) with Retool.

We’re hiring for many roles, but particularly interested in engineers, engineering managers, engineering directors, and engineers who enjoy talking with customers (whether pre or post-sales). Retool is a highly technical product, and we especially like engineers in non-engineering-specific roles. (For example, one candidate who came in via HN was an engineer, and now works on sales at Retool. In the first quarter of this year, he closed $1M of contracts by himself.)

Today, we’re cash flow-positive, and are around 80 employees. We’ve grown approximately 3x in the past year (both in terms of revenue and employees), and expect to grow approximately 3x again next year. In 3 years’ time, we expect both revenue and headcount to grow approximately 10x from today.

The network at Retool is also fairly strong — our lead investors in the Series B were Sequoia, along with Elad Gil, Nat Friedman, as well as John and Patrick Collison. Other investors include the founders of Github, Gusto, Segment, PagerDuty, Plaid, etc.

I think there’s a unique opportunity to join Retool now — we’ve found product-market fit, are cash-flow positive (and growing quickly), but are still a small team with a lot of ambiguity and therefore autonomy. Because the company itself is growing very rapidly, you’ll have a front-row seat into what building a rapidly scaling startup looks like. You’ll also get to have a very significant impact today (since we’re so small, and big believers in enabling people), but also grow into a larger impact as the company itself grows.

We think the market for custom enterprise apps is huge. And we think that Retool has a promising shot at capturing much of it. We have a product that works, that customers mostly like (although we have so much work to do, still), and whose usage is growing rapidly. And we’d love to potentially work with you!

We’ve made multiple hires from HN in the past, so we’re posting here. But if you know any friends who are interested, feel free to tell them to reach out as well. Please email me at david AT retool with “HN” in the subject line.

Thanks!

Comments URL: https://news.ycombinator.com/item?id=28373610

Points: 1

# Comments: 0

Gutfeld: Taliban could use social media to paralyze America with footage of citizens left behind

Hosts of ‘The Five’ criticized Biden for the chaotic troop withdrawal from Afghanistan, which left hundreds of Americans behind.

Drones will be used to wage campaign against ISIS-K following withdrawal of US troops, expert says

As Afghanistan readies for a future without the presence of U.S. troops, American military officials will most likely combat ISIS-K through the use of drone strikes, said drone expert Brett Velicovich.

Could These Be the Best Intro APR Business Credit Cards?

Are There Good Intro APR Business Credit Cards Out There?

Are you looking for business credit cards with a 0% intro APR? We combed through several selections and weighed the pros and cons. The length of the introductory APR period was only one of our considerations. In fact, all of the cards we’re talking about today have no annual fee!

But let’s step back and look at some definitions first.

Annual Percentage Rates

APR is a yearly interest rate. It includes fees and costs paid on borrowed money (loans or credit). Lenders are required by law to disclose this. The rate comes from taking the periodic rate and multiplying it by the number of billing periods in a year. A credit card may have separate APRs for balance transfers, cash advances, or other special offers. If offers are subject to an expiration date, the relevant balance will usually revert to your default APR.

Variable Rate (or Variable APR)

This is an annual percentage rate that can change throughout the year. It can be an introductory APR that changes after a specific period of time. Variable APRs will likely change if the Prime Rate changes. So it makes sense to pay attenti0n to financial news. That way, you know if and when the Prime Rate changes.

Introductory APRs

There are a lot of business credit cards which have a 0% intro APR. The length of the introductory period can vary. So can the APR charged after the introductory period expires. Always check the fine print because there may be other charges that apply. They could negate the benefit of the introductory APR. Note: late payments can often be subject to the higher, post-introductory APR.

Honorable Mention: Get Product Savings

Regions Visa Business Enhanced Credit Card

First of all, consider the Regions Visa Business Enhanced Credit Card. You can earn Regions Relationship Rewards on qualifying purchases. You can redeem these for cash, statement credits, travel, and more. And you also get access to Visa SavingsEdge which provides an automatic savings of up to 15% on eligible purchases. Discounts appear in the form of statement credits. Pay no annual fee.

Get a 0% introductory APR through the end of the sixth billing cycle after account opening. Then pay a 11.49-22.49%, per creditworthiness. Pay a 11.49-22.49% balance transfer APR. This is a good card if you can wait for perks as the statement credits for both programs may take a cycle to show up on your account. But it’s also a decent card for interest rate – if you’ve got good personal credit scores.

Business Credit Cards with 0% Introductory APR for 12 Months and Cash Back

While these two cards had the longest intro APR period we found, their perks were … okay.

#10. Chase Bank Ink Business Unlimited®

With the Chase Bank Ink Business Unlimited® card, you get a $750 bonus cash back if you spend $7,500 in the first 3 months after account opening. Pay no annual fee. Get 1.5% cash back unlimited. Pay a 0% APR on purchases for the first 12 months after account opening. Then pay 13.24-19.24% per creditworthiness. Balance transfer APR is 13.24-19.24% per creditworthiness. If you have several computers or other expensive equipment to purchase, buy them fast to take advantage of the cash back bonus

#9. Chase Bank Ink Business Cash®

For somewhat decent interest rates, check out the Chase Bank Ink Business Cash® card. Pay 0% APR on purchases for the first twelve months. And then pay 13.24-19.24%. you pay no annual fee.

Get 5% cash back on the first $25,000 you spend on certain business products. These include office supply stores, internet, cable, and phone services. This works out to 4% added cash back rewards on top of 1% cash back rewards earned per purchase. The $25,000 flat spending limit resets every year. You can get $750 bonus cash back if you spend $7,500 in the first 3 months after account opening.

It’s pretty hard to hit the minimum spend. The agreement does not prohibit using your card to buy pricier items like plane tickets, vehicle repairs, or even heavy equipment. Still, you may find that using other means, like equipment financing or fleet credit, would make for a better deal for your business.

Score the best business credit cards for your business. Check out our professional research

Business Credit Cards with 0% Introductory APR for 9 Months and Triple Points on Gas

#8. Bank of Hope Business Rewards Visa® Credit Card

Take a look at the Bank of Hope Business Rewards Visa® Credit Card. Pay no annual fee. There is a 3% balance transfer fee with a minimum of $5. Earn 5,000 bonus points after spending $1,000 in the first three months. And earn triple points on gas. Get double points on travel and dining. Earn one point per dollar on all other purchases.

Pay a 0% intro APR for nine months. Then pay a variable APR 12.49%, 16.49% or 20.49% per creditworthiness. It should be easy for most entrepreneurs to meet the spend required for the points bonus. Triple points on gas are particularly helpful if yours is a business requiring a lot of time on the road. Say, trucking. If your credit is good enough to get the lowest APR after the introductory period ends, this could be a great card for you.

Business Credit Cards with 0% Introductory APR for 6 Billing Cycles and No Minimum Spend to Get a Bonus

#7. Mechanics Bank Visa Business Real Rewards

For no minimum spend, check out the Mechanics Bank Visa Business Real Rewards card. Pay no annual fee. Get 1.5 points per month per dollar. And get 2,500 bonus rewards points after your first purchase. Enjoy a 0% introductory APR for purchases and balance transfers for the first six billing cycles. Then pay 13.99-22.99% per creditworthiness. The bonus is decent. Since there’s no minimum spend, it begs the question. Can you get 2,500 bonus rewards points for buying a pen?

Business Credit Cards with 0% Introductory APR for 9 Billing Cycles and Travel Perks

#6. Bank of America Business Advantage Travel Rewards Credit Card Platinum + MasterCard

Take a look at the Bank of America Business Advantage Travel Rewards Credit Card Platinum + MasterCard. Pay no annual fee. Get 30,000 bonus points when you make at least $3,000 in new net purchases. They must post to your account in the first 90 days. Earn 1.5 points per dollar spent. Get triple points per dollar spent on travel. Pay a 0% intro APR for the first nine billing cycles. Then pay 12.24-22.24%.

The bonus points offer is generous. And the spend is relatively easily attainable. If your business requires a lot of traveling, this is a good card.

Score the best business credit cards for your business. Check out our professional research

Business Credit Cards with 0% Introductory APR for 6 Months and Get Points or Cash Back

These two cards are so similar, they came up as a tie. But if we had to choose, we would pick the cash card, as cash never expires.

#4. (tie) Zions Bank Visa Amazing Cash® Business Credit Card

For decent cash back rewards, check out the Zions Bank Visa Amazing Cash® Business Credit Card. Get 3% cash back on select business purchases. These include office supplies, cell services, internet, telecom, and cable TV. And get 2% cash back on select business travel purchases. These include airlines and vehicle rentals.

And get 1% cash back on everything else. Pay a 0% introductory APR on balance transfers for the twelve months after account opening. Then pay a 14.24% variable APR afterwards. Pay a 3% balance transfer fee for each transfer. A $10 minimum applies.

Get a credit limit up to $250,000. Pay no annual fee. There are no rewards fees. Pay a 0% introductory APR for the first 6 months after account opening. Then pay a 14.24% variable APR after.

The upper limit is good. And the varied cash back rewards are decent.

#4. (tie) Zions Bank Visa Amazing Rewards Business Credit Card

With the Zions Bank Visa Amazing Rewards Business Credit Card, you pay no annual fee. There is a 0% intro APR on balance transfers for twelve months. Then pay 14.24% variable. Get three points for every dollar spent on select business purchases. These include office supplies, cell services, internet, telecom, and cable TV.

Get two points for every dollar spent on business travel purchases. These include airlines and vehicle rentals. Get one point for every dollar spent on everything else. Pay a 0% introductory APR for the first six months. Then pay 14.24% variable. Enjoy limits to $250,000. The upper limit for this card is good, and the opportunity to earn points is decent.

Business Credit Cards with 0% Introductory APR for 6 Months and a Generous Points Bonus

#3. Union Bank Business Preferred Rewards Visa Credit Card

Consider the Union Bank Business Preferred Rewards Visa Credit Card. Get a 50,000 introductory reward points bonus when you spend $5,000 in the first three months. Enjoy quintuple points per dollar spent to $25,000 annually on select business expenses. These include office supplies, utility bills, and telecom services. And get one point per dollar spent above that. Get double points for each dollar spent up to $25,000 annually on gas stations and restaurants. And get one point per dollar spent above that. Plus, you get one point per dollar spent on everything else.

Pay a 0% introductory APR for the first six months. Then pay a 11.99-20.99% variable APR. there is no annual fee. This card has a great introductory points offer. And the amount you have to spend to get it isn’t bad.

Score the best business credit cards for your business. Check out our professional research

Business Credit Cards with 0% Introductory APR for 9 Billing Cycles and an Outstanding Post-Intro APR

#2. PNC Bank Cash Rewards® Visa Signature® Business Credit Card

Get a look at the PNC Bank Cash Rewards® Visa Signature® Business Credit Card. You can get a $200 bonus if you spend $3,000 in the first 3 billing cycles after account opening. Get 1.5% cash back on net purchases. There is no cash back limits. Pay no annual fee.

There’s a 0% APR for the first nine billing cycles after account opening. Then pay a 10.99-19.99% variable APR, per creditworthiness. With mostly lower post-intro period interest rates and an easy to meet spend, this card is can be a great choice.

Business Credit Cards with 0% Introductory APR for 6 Months and an Outstanding Post-Intro APR

#1. Zions Bank Visa Amazing Rate Business Credit Card

So the only card to beat PNC Bank’s lowest post-introductory APR was the Zions Bank Visa Amazing Rate Business Credit Card. You pay no annual fee. There is a 0% introductory APR for the first six months. Then pay 10.24% variable. Get limits to $250,000. This card has a good upper limit and the post-introductory APR is the best one we found.

Business Credit Cards with a Good Intro APR: Takeaways

Know the length of the introductory APR period, and the post-introductory rate. Those are over half the battle when deciding among business credit cards with an intro APR of 0%. Perks and annual rates should also play a part when you make your decision. And, no matter what, strive to pay your business credit card bills on time. Because if you do, then an introductory APR won’t matter to you.

The post Could These Be the Best Intro APR Business Credit Cards? appeared first on Credit Suite.