Tag: Affect

What is Business Credit and How Does it Affect Fundability?

There is a lot of talk out there about what is business credit.  That’s an important question, but it cannot be answered without another question coming up.  That is, how does it affect fundability? Then of course, the question can be asked, what exactly is fundability? All of these questions build on each other.

What is Business Credit?  It’s the Cornerstone of Fundability

The truth is, business credit is a huge piece of overall fundability.  It isn’t everything, but I’d venture to say if how you set up your business is the foundation of fundability, business credit is the cornerstone.  Consider how a building is made of thousands of stones, but one crack in the foundation or chink in the cornerstone can bring it all crashing down.  The same is true of business credit. You can lose a stone here or there and, while it will definitely cause trouble, as long as the foundation and cornerstone are solid you have something to work with. 

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit. 

First, what is Fundability? 

Before I can answer what biz credit is, I need to address fundability.  In short, fundability is how a lender views a borrower in terms of credit risk.  Most borrowers believe this has mainly to do with credit history. In part, this is true.  It does have a lot to do with credit history. However, there is way more to it than that. 

Pieces of the Fundability Puzzlewhat is business credit Credit Suite

There are many things that affect fundability.  Since it all connects to form a bigger picture, I like to think of it as a puzzle.  The pieces of the puzzle can be named however, and it is easier to put them together if you work on them in order.  If you work in order, the other pieces will usually fall into place pretty easily. You can still complete the puzzle if you work it differently, but it will be harder and take longer. 

In the case of fundability, you should start with the foundation.  Think of this as the corners and the edges of the puzzle. Everyone knows the puzzle goes faster if you start with those pieces, right? 

Foundation of Fundability

There are many pieces that help a business form a fundable foundation.  They are related to how your business is set up. It includes, among other things, being certain you incorporate your business.  This is vital. Find out more about how to build a foundation of fundability, as well more about fundability in general, go here. 

Next Comes Business Credit

After the foundation, business credit is one of the largest pieces of the puzzle.  If you can get it into place, you will be able to start to see the bigger picture. It can take a while to build this piece however.  It’s almost a smaller puzzle all on its own. More on business credit and how to build it later. For now, here are a few things that can affect your business credit that you might not realize.

Other Business Data Agencies 

In addition to the business CRAs that directly calculate and issue your credit reports, there are other business data agencies that affect those reports indirectly.  Two examples of this are LexisNexus and The Small Business Finance Exchange. These two agencies gather data from a variety of sources, including public records.  This means they could have access to information relating to automobile accidents and liens. While you may not be able to access or change the data the agencies have on your business, you can ensure that any new information they receive is positive.  Enough positive information can help counteract any negative information from the past. 

Identification Numbers 

In addition to the EIN, which is part of a fundable foundation, there are identifying numbers that go along with your business credit reports.  You need to be aware that these numbers exists. Some of them are assigned by the agency. However, one of them you have to apply to get. It is important that you do this. 

Dun & Bradstreet is the largest and most commonly used business credit reporting agency.  Every credit file in their database has a D-U-N-S number. You have to apply for it. You can do so on the D&B website. 

Business Credit History

Your credit history has to do with everything related to your credit score, which is a huge factor in the fundability of your business.  Many things affect your business credit history, but the more accounts you have reporting on-time payments, the stronger your credit score will be. 

Business Information

On the surface, it seems obvious that all of your business information should be consistent across the board.  However, when you start changing things up you may find that some things get missed. This is a problem because a ton of loan applications are turned down each year due to fraud concerns simply of things not matching up.  

Maybe your business licenses have your personal address but now you have a business address.  You have to change it. Perhaps some of your credit accounts have a slightly different name or a different phone number listed than what is on your loan application. Do your insurances all have the correct information?  

The key to avoiding this problem  is to monitor your reports frequently.   

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit. 

Business and Personal Financial Statements

This encompasses a broad spectrum of things.  First, both your personal and business tax returns need to be in order.  Of course, you also need to be paying both your business and personal taxes.  

Beyond that, it is best to have an accounting professional prepare regular financial statements. Having an accountant’s name on financial statements lends to the legitimacy of your business. If you cannot afford this monthly or quarterly, then at least have professional statements prepared annually. Then, they will be available whenever you need to apply for a loan. 

Bureaus

There are several other agencies that hold information related to your personal finances. Everyone knows about FICO.  Your personal FICO score needs to be as strong as possible. Almost all traditional lenders will look at personal credit in addition to business credit. 

In addition to FICO reporting personal credit, there is ChexSystems.  This keeps up with bad check activity. It can make a difference when it comes to your bank score.  If you have too many bad checks, you will not be able to open a bank account. That will cause serious fundability issues. 

For this point, everything comes into play.  Have you ever been convicted of a crime? Do you have a bankruptcy or short sell on your record?  How about liens or UCC filings? 

Personal Credit Does Affect Business Fundability

Your personal credit score from Experian, Equifax, and Transunion all make a difference.  You have to have your personal credit in order because it will definitely affect the fundability of your business.  If it isn’t great right now, get to work on it. The number one way to get a strong personal credit score or improve a week one is to make payments consistently on time. 

Also, make sure you monitor your personal credit regularly to ensure to stay ahead of mistakes.

Application Process

So much plays into this that you may not even think about. First, consider the timing of the application.  Is your business currently fundable? If not, do some work first to increase fundability. Next, make sure that your business name, business address, and ownership status are all verifiable.   Lastly, make sure you choose the right lending product for your business and your needs. Do you need a traditional loan or a line of credit? Would a working capital loan or expansion loan work best for your needs?  Choose the right product to apply for can make all the difference. 

But What is Business Credit? 

Now that you see how business credit is just a piece of the bigger picture of fundability, it is easier to put it into context.  There is still the all-important question of what is business credit left to answer however. At its core, business credit is to your business what your personal credit score is to your personal finances.  Lenders use it to help determine whether you are a good credit risk, or not. 

Here’s the thing.  Business credit does not build passively like you personal credit does. You have to actively work to build it.  The first step in this process has to do with how you set up your business. It is exactly the same as setting up your business with a foundation of fundability.  You cannot build business credit without a fundable foundation. 

Why Do You Need It?

As noted above, business credit is just a piece of what makes a business fundable.  Another piece is the personal credit of the owner. That being the case, along with the fact that business credit simply builds as a result of your personal payment history, why do you even need business credit? 

Here’s why.  Having separate business credit can free up your personal credit from business transactions.  If you have a ton of business debt on your personal credit report, it could make it hard for you to get a loan for things such as a home or a car.  

What is Business Credit and How Do You Get It? 

Now that we’ve answered the question of what is business credit, you need to know how to get it. There is a process for building business credit, and if you follow it, you will be successful.  The first step is that foundation. The next step is getting accounts to report your on-time payments to your business credit rather than your personal credit. 

This is trickier than you may realize at first.  Similar to personal credit, it is hard to get business credit without already having business credit.  We know how to get around this however. 

Vendor Credit Tier

First you need to establish trade lines that report your payments to the business CRAs.  This is also known as the vendor credit tier. Then you’ll have an established credit profile, and you’ll begin building a business credit score. With an established business credit profile and score you can begin to get credit in the retail and cash credit tiers.

These kinds of accounts are usually for the things bought all the time, like marketing materials, shipping boxes, outdoor workwear, ink and toner, and office furniture.

What is trade credit? These trade lines come from credit issuers who will extend credit in the form of net 30, 60, or 90-day invoices without checking your credit.  This is not revolving credit, but since they report to the business CRAs, it serves the purpose anyway. 

Of course, not all vendors will do this. You need merchants that grant an approval with very little effort. You also need them to be reporting to one or more of the big three CRAs.  These are Dun & Bradstreet, Equifax, and Experian.

You want 5 to 8 of these to move onto the next step, which is the retail credit tier. Go here for more about the vendor credit tier and a list of a few starter vendors to get you going in the right direction.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit. 

Retail Credit Tier

Once there are 5 to 8 or more vendor trade accounts reporting to at least one of the CRAs, then move to the retail credit tier. These are businesses like Office Depot and Staples that issue credit cards for use at their stores only.

Fleet Credit Tier

Are there 8 to 10 accounts reporting? Then move onto the fleet credit tier. These include service providers like BP and Conoco. You can only use this credit to purchase fuel, and to fix, and take care of vehicles. 

Cash Credit Tier

This is the top tier.  If you have been using your credit in the other tiers responsibly, you should have a well-established credit score and be able to apply for credit in this tier.  These are general Visa, Discover, and Mastercard options that are not limited by location or type of purchase. They also generally have better rates and rewards. 

What is Business Credit?  Vitally Important!

Business credit is hugely important to the success of your business.  It can open opportunities to funding that you would not have otherwise.  It does take some time and some work to build it, but your business will be better off for it.   

The post What is Business Credit and How Does it Affect Fundability? appeared first on Credit Suite.

How Your Experian Financial Profile Can Affect Business Fundability

There are so many factors that affect the fundability of your business.  Truthfully, your Experian profile is just one link in a very long fundability chain.  However, that does not mean it isn’t important. As you know, it only takes one weak link to break a chain.  As a business owner, it is important to understand your Experian financial profile.

Your Experian Financial Profile Can Affect the Fundability of Your Business

What does your Experian profile have to do with the fundability of your business?  A lot actually. In fact, not only does your Experian business profile impact fundability, but your personal Experian profile does as well. 

Experian Financial Profile and Fundability: What is Fundability? 

Simply put, fundability is the ability to get funding for your business. If you are fundable, lenders see your business as one that can and will pay its debt.  Since lenders are in it to make money, they see a fundable business as one that will offer a return on investment. That part is easy. The real question is, how does a business become fundable? 

Keep your business protected with our professional business credit monitoring. 

Sadly, the answer to that question is not quite as simple.  Sure, a great business credit score is important. In addition, many of the things that are important for a strong business credit score are necessary for fundability as well.   

The thing is, there is a lot more to fundability than credit score.  You can find out more about that here. For now, let’s talk about the role the Experian plays in the fundability of your business. 

Experian Financial Profile: What Does it Have to Do with Fundability?  Experian financial profile Credit Suite

First, you should know that Experian keeps files on both your personal and your business finances.  Consequently, if you own a business, you have a business profile with them as well as a personal profile.  In most cases, a personal and business credit profile is totally separate. However, with Experian, that isn’t always the case.  While they do keep the two separates if you set things up that way, they also issue a combined report that incorporates your personal credit as a piece of business credit for lenders making decisions. 

For you, that means that at least as far as your Experian profile is concerned, your personal credit history can actually affect the fundability of your business.  

You can see your personal Experian financial profile here.

Experian Financial Profile: What about Business Credit? 

Of course, it’s pretty obvious how Experian business credit can affect fundability.  The big questions still remain however. What do you Experian reports tell lenders? Where do they get their information?  How do they calculate their business credit score, and what does it mean? 

Experian keeps business credit profiles on 99.9% of all United States companies. In addition, it claims to have the credit industry’s most broad data on small and mid-sized businesses. That’s why, if you own a business, it likely has a business Experian file. 

According to Experian, all their information stems from third party sources. That means you cannot add anything to your profile. Still, you can check your profile and let them know about any inaccuracies.  As a result, you have to know what that report is telling lenders about you and your business to stay ahead of the game. Also, you need to know where the information comes from, and what you can do about it. 

Business Experian Financial Profile: What’s on there?

First, there isn’t just one score.  On the contrary, your complete business Experian profile consists of a number of reports and scores.  Lenders can choose to use any or all of them. Each one tells them something different. It takes all the scores put together to get a complete credit picture, but not all lenders look at all scores. 

Intelliscore Plus

Quite simply, the Intelliscore Plus credit score shows credit risk based on statistics.  It is a highly predictive score. As such, its main purpose is to assist users in making well informed credit decisions. 

The Intelliscore scores range from 1 to 100.  The higher your score, the lower your risk class. The opposite is true as well. Meaning, the lower your score, the higher your risk class. 

Score Range Risk Class

76 — 100 Low

51 — 75 Low — Medium

26 — 50 Medium

11 — 25 High — Medium

1 — 10 High

How Do They Calculate the Intelliscore Plus Score?

One of the things Intelliscore is most known for is the identification of key factors that can indicate how likely a business is to pay their debt.  There are over 800 commercial and owner variables used to calculate an Intelliscore Plus credit score. They can be broken down like this:

Payment History

This is just your current payment status. It’s how many times accounts have become delinquent. Additionally, it shows how many accounts are currently delinquent and overall trade balance.

 Keep your business protected with our professional business credit monitoring. 

Frequency

The frequency factor shows how many times your accounts have been sent to collections.  It also notes the number of liens and judgments you may have. Any bankruptcies related to your business or personal accounts are in the part as well.

In addition, frequency includes data regarding your payment patterns. Were you regularly slow or late with payment? Did you decrease the number of late payments over time? As you can imagine, those things make a difference. 

Monetary

This specific factor focuses on how you use your credit. For example, how much of your available credit are you using right now? Do you have a high ratio of late balances when compared with your credit limits?

Of course, if you are a new business owner, a lot of this information will not exist yet. Intelliscore Plus handles this by using a “blended model” to identify your score. That means that they take your personal consumer credit score into account when determining your business’s credit score.

The Experian Financial Stability Risk Score (FSR)

FSR predicts the potential of a business going bankrupt or not paying its debts.  The score identifies the highest risk businesses by making use of payment and public records. These records include all of the following and more.

  • high use of credit lines
  • severely late payments 
  • tax liens 
  • judgments 
  • collection accounts 
  • risk industries 
  • length of time in business 

Experian’s Blended Score

This is a one-page report that provides a summary of the business and its owner.  A combined business-owner credit scoring model is more comprehensive than a business only or consumer only model.  Blended scores have been found to outperform consumer or business alone by 10 – 20%.

Business Experian Financial Profile: How to Know What Yours Is Telling Lenders

Experian sells a number of products which can be used to monitor your business’s credit with them.  

Business Credit Advantage Plan

This option is $149 per month and incorporates mobile-friendly alerts and score improvement recommendations.

Profile Plus Report

This report costs $49.95 and includes in-depth financial payment details.  Also, it offers predictive information on payment behavior.

Credit Score Report

A cheaper option at $39.95, this report contains details on the company, credit information, and a summary of financial payment information.

Valuation Report

The valuation report costs $99. It shows the market value of your small business and features key performance indicators. It also displays your company’s fair market value.

Premium Corporate Profiles

Experian also sells premium corporate profiles. These are enhanced profiles that contain extra information.  For example, sales figures, size, contact details, products and operations, credit summary, and any Uniform Commercial Code (UCC) filings will show up here.  This report also includes fictitious business names, payment history, and collections history. 

In addition, you can subscribe to business credit alerts through Experian’s Business Credit Advantage program.  This is a self-monitoring service that offers limitless access to your company’s business credit report and score. It allows business owners to proactively manage small business credit. Alerts are sent when:

– Company address changes

– Business credit score changes

– Credit inquiries show up 

– Newly-opened credit tradelines are added

– Any USS filings open

– Collection filings open

– Any public record filings pop up.  This includes liens, bankruptcies, and judgments.

Despite all that business Experian credit monitoring offers, it is pricey.  Monitor your business credit at Experian and Dun & Bradstreet here for much less.

Keep your business protected with our professional business credit monitoring. 

Experian Financial Profile: How to Make a Positive Change

Since both your personal and your business Experian profiles affect the fundability of your business, it is important to understand how to make positive changes if you need to. 

While you may not be able to do anything to make a big score increase happen all at once, you can definitely do some things that will make a positive difference over time. 

Make On-time, Consistent Payments

This is number one.  Over time, paying your bills on time will help establish your company as one that pays their debts. This will definitely help push your score up and show other firms that you are a low credit risk.

Handle Your Credit Responsibly

The more debt you have, the more monthly bills you have.  As a result, you have less of your income available to spend. If your overall debt is close to or even over your income, it will look like you are a high credit risk.

Keep your debts in check and consistently pay them down or off to keep a good balance between what you make and what you owe.

You Have to Use Credit to Increase Your Credit Score

Keeping your debts low is good advice, but you have to use the business credit accounts you have.  You make payments on accounts for your score to grow. Having a ton of credit and not using it at all doesn’t really help.  Again, balance is key.

There is no need to buy things you do not need however.  Even if you can pay cash, use credit for the things you would be buying regularly for your business regardless.  Then, use the cash to pay the credit account. 

Pay Attention to Both Business and Personal Credit

By now, you’re aware that personal credit is fair game when it comes to your Intelliscore Plus score. But don’t fall into the trap of thinking your personal credit doesn’t matter.  If it is bad, there are options for working around it. However, it is much better to just keep it strong. Making certain you stay on top of your monthly bills is the number one way to keep your personal score healthy. Avoid unneeded credit inquiries, and refrain from compromising your personal credit for business needs.  

This means setting things up in a way to actually have separate personal and business credit.  Find more about how to do that here. 

Make Use of Monitoring Options

No matter what your credit score is, it is crucial that you continue to be diligent and review your personal and business credit reports. This can help you spot possible errors and stay on top of your Experian financial profile. 

For personal credit this is easy and free.  Not only can you get a free copy of your personal credit reports annually, but there are a number of free services that offer you a peek at your personal credit score throughout the year. 

As mentioned above, keeping track of your business credit will cost you.  The good thing is, there are options to fit most budgets. 

Experian Financial Profile: It Definitely Matters

Experian is well known in the personal credit world, but when it comes to business credit, Dun & Bradstreet often gets all the glory.  Your business Experian financial profile can definitely affect fundability however. Throw in the fact that Intelliscore has a personal credit aspect, and you can see just how much your Experian reports can matter.  

Keep monitoring all your credit reports and make changes when needed.  Work hard to ensure only positive information is reported to all credit reporting agencies.  Also, take the time to do a fundability analysis on your business. So take action where needed. If you do these things, you should be able to get funding for your business whenever you need it.  Whether you want credit cards, loans, lines of credit, or some combination, you shouldn’t have a problem.

The post How Your Experian Financial Profile Can Affect Business Fundability appeared first on Credit Suite.

How Google’s Bert Update Will Affect Content Marketing

Google announced that it has been rolling out a new update call Bert.

I know what you are thinking… does this update really matter? Should I even spend time learning about it?

Well, Bert will affect 1 in 10 search queries.

To give you an idea of how big of an update this is, it’s
the biggest update since Google released RankBrain.

In other words, there is a really good chance that this impacts your site. And if it doesn’t, as your traffic grows, it will eventually affect your site.

But before we go into how this update affects SEOs and what you need to adjust (I will go into that later in this post), let’s first get into what this update is all about.

So, what is Bert?

Bert stands for Bidirectional Encoder Representations from
Transformers.

You are probably wondering, what the heck does that mean, right?

Google, in essence, has adjusted its algorithm to better understand natural language processing.

Just think of it this way: you could put a flight number into Google and they typically show you the flight status. Or a calculator may come up when you type in a math equation. Or if you put a stock symbol in, you’ll get a stock chart.

Or even a simpler example is: you can start typing into Google and its autocomplete feature can figure out what you are searching for before you even finishing typing it in.

But Google has already had all of that figured out before
Bert. So let’s look at some examples of Bert in action.

Is Bert even useful?

Here are 4 examples
of Bert.

Let’s say you search for “2019 brazil traveler to usa need
visa”.

Before Bert, the top result would be how US citizens can travel to Brazil without a visa. But look at the search query carefully… it’s slight, but it is a big difference.

The search wasn’t about US people going to Brazil, it was
about people from Brazil traveling to the US.

The result after the Bert update is much more relevant.

Google is now taking into account prepositions like “for” or
“to” that can have a lot of meanings to the search query.

Here’s another example… “do estheticians stand a lot at work”…

Google used to previously match terms. For example, their
system used to think “stand” is the same as “stand-alone”.

Now they understand that the word “stand” has the context of physical demand. In other words, is the job exhausting… do you have to be on your feet a lot?

And one more, “can you get medicine for someone pharmacy” …

As you can see from the before and after picture, it’s clear
that the new result is more relevant.

Same with this one on “math practice books for adults” …

Is that the only change?

It isn’t. Google also made changes to featured snippets.

For example, if you searched for “parking on a hill with no
curb”, Google used to place too much emphasis on the word “curb” and not enough
emphasis on the word “no”.

That’s a big difference… and you can see that in the
results.

The new changes this algorithm update brings makes it much more relevant for searchers and it creates a better experience for you and me and everyone else who uses Google.

But how does it affect SEOs?

You need to change your SEO strategy

There are three types of queries people usually make when
performing a search:

  1. Informational
  2. Navigational
  3. Transactional

An informational query is like someone looking to lose
weight. They aren’t sure how so they may search for “how to lose weight”.

And once they perform the search, they may find a solution such as different diets. From there they may search for a solution, using a navigational query such as “Atkins diet”.

Once someone figures out the exact solution, they then may perform a transactional search query, such as “the Atkins diet cookbook”.

From what we are seeing on our end is that Bert is mainly impacting top-of-the-funnel keywords, which are informational related keywords.

Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content.

Typically, when you create content, which is the easiest way
to rank for informational related keywords, SEOs tell you to create super long
content.

Yes, you may see that a lot of longer-form content ranks well on Google, but their algorithm doesn’t focus on word count, it focuses on quality.

The context of the tweet from Danny Sullivan, who is Google’s search liaison, is that he wants SEOs to focus on creating content that is fundamentally great, unique, useful, and compelling.

So when you use tools like Ubersuggest to find new topics to go after, you need to make sure your content is super-specific.

For example, if you have a business about fitness and you blog about “how to lose weight without taking pills”, your content shouldn’t focus on diet shakes or supplements or anything too similar to diet pills. Instead, it should discuss all of the alternative methods.

I know what you are thinking, shakes and supplements may not be diet pills and they aren’t the same keyword but expect Bert to get more sophisticated in the next year in which it will better understand what people are really looking for.

Additionally, you should stop focusing on keyword density.

Yes, a lot of SEOs have moved away from this, but I still
get a handful of emails each day asking me about keyword density.

Keyword density will even be less important in the future as
Google better understands the context of the content you are writing.

So, where’s the opportunity?

As I mentioned, it’s related to creating highly specific content around a topic.

It’s not necessarily about creating a really long page that talks about 50 different things that’s 10,000 words long. It’s more about answering a searcher’s question as quick as possible and providing as much value compared to the competition.

Just like when you search for “what is it like to be in the
Olympics”, you’ll see a list of results that look something like this:

Although the first result has the title of “What it’s like
to go to the Olympics”, the article doesn’t break down what it is like to go as
an attendee, it breaks down what it is like to go as an athlete. Just like a
searcher would expect based on the query.

Bert was clearly able to figure this out even though the title could have gone either way. And the article itself isn’t that long. The article itself only has 311 words.

If you want to do well when it comes to ranking for informational keywords, go very specific and answer the question better than your competitors. From videos and images to audio, do whatever needs to be done to create a better experience.

Now to be clear, this doesn’t mean that long-form content doesn’t work. It’s just that every SEO already focuses on long-form content. They are going after generic head terms that can be interpreted in 100 different ways and that’s why the content may be long and thorough.

In other words, focus more on long-tail terms.

You may think that is obvious but let’s look at the data.

It all starts with Ubersuggest. If you haven’t used it yet, you can type in a keyword like “marketing” and it will show you the search volume as well as give you thousands (if not millions) of keyword variations.

In the last 30 days, 4,721,534 keyword queries were performed on Ubersuggest by 694,284 marketers. Those 4,721,534 searches returned 1,674,841,398 keyword recommendations.

And sure, SEOs could be typing in head terms to find more long-tail phrases, but when we look at what keywords people are selecting within Ubersuggest and exporting, 84% of marketers are focusing on 1 or 2-word search terms.

Only 1.7% of marketers are focusing on search terms that are
5 or words longer.

Following the strategy of creating content around very specific long-tail phrases is so effective that sites like Quora are generating 60,428,999 visitors a month just from Google alone in the United States.

And a lot of their content isn’t super detailed with 10,000-word
responses. They just focus on answering very specific questions that people
have.

Conclusion

Even if your search traffic drops a bit from the latest
update, it’s a good thing.

I know that sounds crazy, but think of it this way… if
someone searched for “how to lose weight without diet pills” and they landed on
your article about how diet pills are amazing, they are just going to hit the
back button and go back to Google.

In other words, it is unlikely that the traffic converted into a conversion.

Sure, you may lose some traffic from this update, but the
traffic was ruining your user metrics and increasing your bounce rate.

Plus, this is your opportunity to create content that is super-specific. If you lose traffic, look at the pages that dropped, the search queries that you aren’t ranking for anymore, and go and adjust your content or create new content that answers the questions people are looking for.

If you don’t know how to do this, just log into Search Console, click on
“search results”, and click on the date button.

Then click on compare and select the dates where your
traffic dropped and compare it to the previous periods. Then select “Queries”
and sort by the biggest difference.

You’ll have to dig for the longer-term search queries as those are the easiest to fix. And if you are unsure about what to fix, just search for the terms on Google that dropped and look at the top-ranking competitors. Compare their page with yours as it will provide some insights.

So, what do you think about the latest update?

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