Tag: images

How to Use Customer Reviews in Images and Video Ads

Choosing the right content for your image and video ads can be challenging.

What message will actually get consumers to take the plunge and buy your product?

Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign.

Or is there?

Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.

How can you do this? By harnessing the power of reviews your satisfied customers have already given. 93 percent of consumers read online reviews before they make a purchasing decision. If you can incorporate authentic, positive reviews into your ads, you can set yourself apart from your competition and show your audience your worth.

In this blog post, we’ll break down six strategies for successfully using customer reviews to craft effective video and visual ads.

Why Should You Use Customer Reviews in Your Advertising Images and Videos

When a potential customer hears about your business or product, they’re going to go straight to the internet to find out more about it.

They’re not just looking for slick visuals: They’re looking for reviews from other consumers.

Also, 85 percent of consumers trust online reviews from strangers more than those from their friends and family.

When customer reviews are used in advertising material, you eliminate the middle step of consumers combing the internet for information.

Instead, you build immediate consumer trust with these user-generated descriptors of your service or product.

How to Use Customer Reviews in Your Advertising Images and Videos

There are countless ways to incorporate customer reviews into your marketing strategy. Below, we break down six strategies to let customer reviews do your marketing for you.

  1. Pick an Ad Theme and Find Customer Reviews on That Theme

    Ads can be powerful and evoke complex emotions.

    As you craft your testimonial campaign, decide which emotion you want your ad to embody. These include:
    -comfort
    -beauty
    -family
    -self-confidence
    -patriotism
    -courage

    Coca-Cola, for example, routinely adheres to the theme of friends and family. Invariably, when you see a Coke ad, you see this theme manifested either through imagery of copy.

    Think about the values associated with your brand and your mission.
    Dedicated to innovation? Select that theme and then source your existing quotes that highlight your cutting-edge tools.

    Regardless of which ad theme you choose, by pairing a sentiment with corresponding copy, you’ll inevitably craft an arresting, powerful testimonial that will make your product stand out to potential consumers.
    customer reviews - coke ad

  2. Pick a Great Customer Review and Create an Image or Video Around the Review

    While great reviews are worth their weight in gold, not displaying these testimonials properly can make them essentially valueless.

    To make sure your reviews get the attention they deserve, build an image (or a video if that’s more your brand’s speed) that is eye-catching and engaging.

    Easier said than done?

    Below we included five must-know design tips.

    Layout
    Organize your testimonial by keeping user experience (UX) at the forefront of your design. This includes strategic use of white space and placement of text and visual content. This will allow you to create an organized, consumable image that is easy to deduce meaning from.

    Unique Visuals
    The internet is flooded with so-so quality, cookie-cutter images. To make your customer review stand out, incorporate brand-appropriate images and colors, breaking up the monotony of visuals.

    Color
    Color can be used to stop a viewer in their tracks and evoke emotion. As you craft your testimonial images, decide what message the colors in your graphic should be sending.

    Typography
    Outside of the overall appearance of your testimonial graphic or video, typography can play a massive role in emphasizing the most important elements of your customers’ quotes. Consider bolding and bright colors to highlight pain points so the viewer immediately knows this quote is relevant to them.

    Simple
    While you want your testimonial to stand out, you don’t want visuals to overshadow the message. When it comes to designing these images, adhere to the three Cs of Google Marketing: clear, concise, and compelling.

  3. Pick a Customer Review and Use It to Amplify Your Social Shares

    An undecided shopper can morph into a dedicated buyer by engaging with other members of your audience.

    In fact, one out of every four individuals follow brands whose products they are interested in on social media. By monitoring your social channels and responses from customers, these shoppers can make a more informed decision about the strength and utility of your product.

    To show off your customer’s feedback, use client testimonials and reviews in your social strategy to further highlight just how wonderful your product is.

    When you share customer feedback on social media, you boost brand credibility, increase engagement, and ideally, grow your bottom line.

    Want some inspiration for getting reviews onto your social channels?

    Check out this testimonial from a Maybelline user:

    customer review - instagram ad
    By sharing the tweet, the makeup company underlines the efficacy of its product and fosters trust and community as well.

  4. Pick a Customer Review and Use It in Your Search Strategy

    Search engines aren’t solely interested in how well you optimize your listing; they are also a source of constant monitoring, which includes what consumers are saying about your brand or your product.

    By using reviews in your Google and Microsoft listings, you can prominently display how consumers feel about your offering. What’s more, collecting new content regularly can earn you featured snippets and Google Seller Ratings, boosting your overall search visibility.

    Check out this ad from Lego for The Simpsons™ House:

    lego uses extensions to include customer reviews in google listing

    The stars, rating, and number of reviews alert interested viewers that the product is well-liked among buyers and that a significant number of people have purchased it. These extensions on a classic search engine listing help foster trust before potential consumers visit your site.

  5. Pick a Great Customer Review and Use It in Your Email Marketing Strategy

    Regardless of what your email marketing strategy is, it can benefit from including customer reviews. Given the medium’s historically high return on investment (ROI), this channel is the perfect place to include images or videos spotlighting customer reviews.

    When you share these testimonials in emails, you not only build credibility, but you are also more likely to increase your click-through rate (CTR).

    Through using customer-created narratives, you can both share experiences of your consumer base, while simultaneously demonstrating what readers can anticipate when they become customers.

    Check out this example from natural skincare company Naturopathica:

    natural skincare company customer reviews
    While this content isn’t built into their email template, sharing a visual that includes reviews and customers’ first names and last initials humanizes the review, making it more believable and relatable.

    Here, the quotes selected by the company speak to a pain point that is likely shared among many buyers looking for facial serum: decreased fine lines and wrinkles. By choosing quotes that address your product’s strengths and consumer pain points, you prove further value.

  6. Pick a Great Customer Review and Use It in Your Email Marketing Strategy

    OK, homepage was a bit of an understatement.

    While you should without a doubt have a dedicated page of your site for testimonials, you should also ensure your strongest customer reviews appear on every page of your website.

    These don’t have to be in your face. Instead, they should serve as a subtle reminder about the strength of your product and the amount of earnest goodwill behind it.
    Fabletics does an excellent job placing customer reviews across its website.

    By sharing these highly-starred reviews along with images of real consumers, Fabletics resoundingly makes the point that their product is, well, fabulous.

    Regardless of which route you choose to incorporate reviews into your digital marketing strategy, and all is a great option, too, there are three best practices you should adhere to when crafting your testimonial content.

    Short and Sweet
    Avoid quoting the entirety of a customer review. Instead, cherry-pick the best part and craft a relevant, bold headline. If you’re sharing on social, you can link to the complete review in the body of the post.

    Give Thanks
    Want more customer reviews? Of course you do, they’re invaluable marketing tools. Encourage consumers to leave future reviews by thanking them for taking the time to share their experience with your organization.

    Re-Tweet and Reshare
    This one applies specifically to your social media efforts, but be sure to continuously monitor your social platforms to see if there are any positive comments posted. If you find these hidden gems, you want to be sure to share them across your platform.

Conclusion to Using Customer Reviews in Visual Ad Campaigns

Regardless of industry or product, you should be taking advantage of customer reviews to enhance your digital marketing strategy.

As more and more searchers look online to determine if a product fits their need, you would be doing your business a disservice by not having an aesthetically engaging video or image ready to greet them.

By implementing a multichannel customer review campaign, you can demonstrate to potential customers not only your product is loved by owners, but that you have a true understanding of your audience’s pain, too.

Highlighting this central pain point through the language and context used by your current customers assures would-be customers that you both understand and solve their needs.

While the six strategies for customer reviews we discussed above will allow you to begin providing potential customers with proof points, also consider launching an entirely review-based campaign. With a handful of effective reviews, you can craft a narrative that tells your entire brand story, all while increasing visibility and awareness.

Where will you start incorporating customer reviews?

Stock Photos are Dead: Create These Blog Images Instead

The use of blog images in posts is a no-brainer.

Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content.

With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape.

How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so?

The answer is original imagery.

Blog Image Trends: Why Stock Photos Are Dead

With more content available on the web every day, it’s more important than ever to stand out.

While finding ways to put a unique spin on your blog post topics is critical, there are only so many angles on one subject. You need other types of content, such as photographs and illustrations, to make your mark.

Unfortunately, stock photos just don’t cut it anymore.

This reason is in part because blog images don’t only live on your blog. They make the rounds on Twitter, Facebook, and Pinterest whenever your posts are shared.

Chances are, your users have seen similar stock photos many times already, and they’re bored with them.

With so many articles to read, videos to watch, and social media news to ingest, the average reader won’t spend hours looking for the best article on your topic. They’ll choose the most visually appealing option nearly every time.

So before you use stock photography in your next blog post, ask yourself:

Will my readers interact with the same stale image they’ve seen numerous times when researching this topic? Or will they choose to interact with an original image that more perfectly captures the content?

Why You Should Use Interactive and Original Images on Your Blog

Your goal as a digital marketer is to increase conversions.

So how do you do this even better than you already are, given the changing online landscape?

There are plenty of ways to drive traffic to your website. But what’s more important is driving the right traffic—the users who will engage with your content.

Images can help. According to BlogTyrant, images can up conversions by over 300%.

But keep in mind the kinds of images you use can have an impact on your conversions, too.

For years, stock imagery was the norm. But, it’s time to move away from those pictures.

Original images offer authenticity stock ones can’t provide. They offer your readers a peek behind the curtain, allowing them to see a deeper side of your content.

Unique blog image content can offer other benefits, including increased customer trust and brand recognition.

According to Brain Rules, a slogan alone only sticks in the minds of 10% of people. When related imagery is added, though, retention rises to 65%. That’s an increase you can’t ignore if increasing brand recognition is on your radar.

Original image content has an often-overlooked SEO benefit, too, and that’s the improvement of Google’s E-A-T score. The E-A-T score lets Google assess content quality based on these three standards:

  • Expertise
  • Authoritativeness
  • Trustworthiness

How can original imagery improve your E-A-T rating?

Whether you shoot and edit photography on your own or you work with a digital illustrator, your unique imagery will have a personal spin. If done right, this will become a vital part of your personal brand strategy.

You show expertise by including images that clearly demonstrate you understand your content.

You show authoritativeness by having consistent, unique branding people recognize immediately.

You show trustworthiness by providing information through images that are accurate and increase user’s knowledge.

A strong personal brand will bump all three elements of an E-A-T rating.

Placing Images on Your Blog

Images, just like text, can also be perceived as “fluff.” Because of this, you need to know when to use pictures on your blog to optimize user experience and benefit your SEO.

You should use images to do three very specific things.

Break Up Large Chunks of Text

According to a study by Microsoft, the average attention span of heavy screen users is a mere eight seconds.

That means you have eight seconds to captivate your audience—and large blocks of text may make them click away pretty quickly.

However, you don’t have to write two sentence posts to make them take fewer than eight seconds to read. Instead, employ clever tactics to keep your readers engaged.

One tactic is to introduce other media, such as photos or digital illustrations. This creates a less intimidating reading experience while also making the post more visually appealing.

Explain a Concept

Some concepts are too abstract or complex to explain effectively in writing, especially if your audience isn’t strictly experts in your topic.

Custom diagrams and visuals can help readers understand the material.

Enliven the Content

As much as you like to think your content is witty and engaging, some topics just won’t interest readers for very long. You can use original visuals to add some life to otherwise “dull” content in these cases.

When Should You Use Custom Illustrations or Photos?

The cost of custom graphics may be prohibitive for some bloggers, but it is possible to find some middle ground.

Use custom illustrations and photography sparingly. Ask yourself where they make the most sense and insert them accordingly.

If you’re creating a landing page for a new product or service, for example, this would be the place to splurge. After all, you want this content to stand out from your competitors—what better way than with a custom graphic?

You can also utilize custom illustrations to drive a point home or explain data.

Whether a comic strip panel, a diagram, or a flow chart, you can use custom illustrations to share ideas with your readers in a way words simply can’t.

When Should You Create Interactive Graphics?

You can take your blog’s imagery one step further with interactive graphics.

Interactive graphics are custom graphics that support reader interactions like mouse pointer movement, clicks, or keyboard input.

This form of original imagery is commonly used in infographics, though other display types include side-by-side comparisons, flow charts, and graphs.

The most obvious use for interactive graphics is to catch the reader’s eye.

Perhaps more importantly, they can also be used to break complex information down into bite-sized chunks. For example, take a look at this nifty interactive graphic that shows users how Google search works without becoming overwhelmed.

Examples of Successful Blog Images

There are plenty of ways to use images on your blog.

Here’s one creative example from Oberlo:

Examples of successful blog images

Instead of one lengthy infographic, the content creators chose individual infographic “slides” to answer each question on their post about social media statistics.

This use of graphics achieves two things:

  1. It makes the information easy to digest.
  2. It makes it simple for readers to share the information on social media.

As mentioned above, one of the benefits of original blog imagery is the personal branding aspect. When you use a particular style consistently, it becomes synonymous with your brand.

Copyblogger provides an excellent example of this:

Copyblogger example of blog image

Their featured images consistently use quotes overlaid on eye-catching images. They work as a watermark of sorts, as anyone who sees their imagery elsewhere will be able to identify them as belonging to Copyblogger immediately.

And what about interactive content? Your options are only limited by your imagination.

Take a look at this comprehensive timeline of the Marvel Cinematic Universe:

avengers blog images example

As you scroll through the timeline, new images and text content can be seen. This example tells a complex story in a linear, non-intimidating format.

How to Get Original or Interactive Blog Images

It’s never been easier or more affordable to get original and interactive blog images.

When it comes to hiring a professional, you have options. You can easily find freelancers on sites like Fiverr or Upwork or use a service like Design Pickle.

If you know of a digital artist with a style you like, you may be able to commission them. They are often more expensive than the freelancers you’ll find on the websites mentioned above, but they’re great if you need a specific style.

For bloggers strapped for time, there are services you can hire to do the heavy lifting. The service may be a creative agency or a blog content specialist. Either way, you provide details, and they’ll commission work on your behalf.

Do you have more time than money? You can also create blog images using tools like Canva, Pixlr, or PicMonkey. For a more professional finish, you can invest in a creative suite like Adobe Creative Cloud.

How Much Do Original Blog Images Cost?

As with most services, there are options for almost every budget.

If you hire a freelancer for a one-off gig, then the price varies based on the number of images, the complexity of the work, and how you plan to use the final product.

In some cases, you may be able to get a discount when you buy in bulk.

Commissioning a professional is likely to be the most expensive option. Unless you have money to burn, this should be reserved for high-impact projects, like illustrations for sales landing pages or campaign launches.

Tools to Create Blog Images

Whether you’re on a limited budget or just want to let the creative juices flow, you can opt to create your own images.

There are free and low-cost options, such as Canva and PicMonkey. These tools have limitations, including watermarks, if you don’t opt for premium memberships. You also need to be sure all assets used in your design are copyright-free.

For 100% original work, you may find creative suites like Adobe to be the best bang for your buck. With access to tools like Photoshop, InDesign, and Illustrator, you can create and edit various blog illustrations, diagrams, and original photography.

There are plenty of tutorials available online for creating graphics using Adobe Creative Cloud—so if you’re unable to pay a designer for their services, you don’t have to just guess about how to do this.

Conclusion

There’s no need to scroll through page after page of stock photos to find the right images for your blog post. You can create original blog images, whether by yourself or with the help of a professional.

Original blog imagery, including photography and graphics, can take your blog posts to the next level. It also helps build your overall brand and take your marketing to the next level.

With plenty of options at your fingertips, from free tools to freelance artists, there’s no reason not to use original images on your blog. 

Which of the tools mentioned above are you most likely to use to create images for your blog? Or do you prefer ones we haven’t mentioned? Let us know!

The post Stock Photos are Dead: Create These Blog Images Instead appeared first on Neil Patel.

How to Use Email Images to Boost CTR

Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122%.

For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out.

I’m going to show you how to leverage images in email the right way.

Email Images: Yes or No?

You can use email images, but should you?

I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no:

  • Do my images support my brand?
  • Have I optimized the image size?
  • Am I using the right number of images?
  • Am I properly using image alt tags?
  • Are my emails easily accessible?

Chances are you may not even know the answer to all these questions.

If that’s the case, then you’re not getting all you can from your email images, and this guide will help you.

But it’s not quite that simple. Having email images can boost your email’s aesthetics, but how do you increase email click-through rates with images?

What Is a Good Email Click-Through Rate?

Your click-through rate is the percentage of people who click on an image, link, or video in your email to continue through to your content. The average click-through rate is around 2.5% across all industries.

This number might sound a little low, but keep in mind, we’re talking about click-through and not open rates, which is the number of people who read your email.  

Including images in your campaigns is a great way to increase engagement and improve your chances of driving traffic or even sales.

Images in Email Marketing: The Magic Ratio

Email image ratio

Many marketers will tell you there’s a specific magic ratio of image to text, but it’s not always true. What is true is image-only emails will almost always cost you a trip to the spam folder.

Do that too much, and you’ll find your whole domain blacklisted.

That’s no good.

The ideal ratio is around 30-40% image to text. Any higher, you run the risk of triggering spam filters. Any less will make your email difficult to read.

The only way to find out what works for your audience is to test it! Use A/B testing to figure out what works and what doesn’t.

Keep Your Email Images Consistent

Keep email images consistent

How many times have you searched for something on Google, found what you wanted, and clicked through to the website only to realize the link didn’t lead where you expected — at all?

It’s frustrating.

The truth is, you might be doing this to people right now without even realizing it.

Your email image needs to align with your brand and remain consistent throughout your marketing campaign.

Make sure when someone decides to open your email, it remains true to your company message, and all the emails look relatively similar.

If you’re using blue headers with a specific font in your campaign, it should match the landing page your visitor ends on.

Personalization and Targeting Are Key

Email personalization is more important than ever.

Why? 

Because there’s more impersonal spammy communication out there than ever before. Personalization changes the way your email appears based on the person you’re targeting.

Just think about it. How often have you received an email that seems like it was made for you?

Not often, right?

This is where you can get ahead of your competition by doing the things no one else is willing to do.

No product or service has “universal appeal,” so you need to narrow down your email images to a targeted audience.

According to Invesp, 59% of online shoppers find products more interesting when you personalize your marketing approach.

So, how do you personalize your email images?

Cater to Repeat Buyers

Find products people need to purchase regularly and appeal to people who bought in the past. Amazon uses this strategy, resulting in 60% conversions from their on-site recommendations.

Here’s an example from Wayfair that was based on browsing history:

images in email example

Recommend New Products

Recommend products to customers based on their previous buying history. Go the extra mile and even call it “Selections for [insert name].” That strategy helps create an “in-store experience” for your subscribers.

It’s as if you went to the clothing rack and specifically picked out items you thought would look great on them!

Ask Questions

If you’re selling a service or a digital subscription, you can ask your subscribers why they haven’t made a purchase yet. Give them a chance to sound off on what’s holding them back.

Doing this not only helps the email feel more personal and intimate, but it allows you to get feedback on what you could do better.

The ALT Tag Is More Important than You Think

We all know the importance of ALT tags for website images, but what about images in email marketing?

Are you currently using ALT tags properly in your email campaigns?

email image alt text

When the email client doesn’t download images correctly, your ALT tag becomes your lifeline for a few big reasons:

  • When the email client doesn’t download the image, the ALT text displays to the email recipient.
  • ALT text provides context if images aren’t loading.
  • ALT tags make it easier for those who use screen readers and other accessible technology to understand the image.

When all else fails, the ALT tag might be the thing getting the email recipient to open.

How to Create ALT Tags for Emails?

On the back end, an ALT tag looks like this:

<img src=”youremailimage.jpg” border=”0″ alt=”How to Use Email Images in Email Marketing” width=”482px” height=”205″ />

Where it says “alt=” is where your ALT text goes. So, if an email image doesn’t load properly, that’s what will display across the email text area instead of the image.

The process of adding it might vary based on what email client you use. Here’s how to add ALT tags on MailChimp, for example.

Use the Best Format for Email Images

You have three primary formatting options for your email image. PNGs, JPEGs, and GIFs are the most common choices. Let’s look at the pros and cons of each.

PNG

Portable Network Graphics offer a large color palette, which means compressing the file size doesn’t impact the image’s resolution.

Another benefit is that you can add transparent layers, making it easy to embed the image on top of other content. This lets you blend the background image into an email with live text.

The only downside to PNGs is the file size is much larger compared to JPEGs and GIFs because of the image quality.

JPEG

JPEGs offer large image compression, but doing so impacts the quality of your image. When you reduce a JPEG image, it groups each section into larger blocks, which causes the image to become blurry — which isn’t a good look.

While these are the most common image types, I wouldn’t recommend using them for email images.

GIF

You get less color vibrance with GIFs because they use an 8-bit color palette compared to a 24-bit palette with PNGs and JPEGs.

The obvious difference is the animation effect. Using GIFs in your emails increases interactivity and can allow you to show more than one product with the same image.

How to Find the Best Email Images

Finding the right images to get your email message across is crucial. There’s a variety of different types of images you can use, and each has its own purpose. Let’s look at a few.

Charts and Graphs

Providing statistics and data is almost useless without a graphic to back it up. When you provide charts in your email to prove a point, it makes it much easier for the recipient to grasp your message.

Inside’s business newsletter has a Series A funding tracker where you can see what startups recently got funding above $5m:

inside funding tracker

This easily shows at a glance who got the largest amount of funding, by size and color.

Piktochart is an infographic tool that makes it easy to create free charts (with a watermark). Just enter the data and select the type of chart you want.

Stock Photos

Stock images are the easiest way to add images to your email marketing campaign. There’s a large assortment of sites to choose from like Shutterstock, Depositphotos, and Pixabay.

When sourcing the best image, choose something relatable to your audience. If you’re targeting middle-age moms of toddlers, find images that appeal to your demographic.

Don’t just add images to add images — make sure they have a purpose.

Screenshots

Instead of using a numbered list to explain how something works, turn the process into beautiful imagery with screenshots.

Awesome Screenshot is a browser extension on Chrome, Safari, and Firefox that makes it easy to capture screenshots directly from the browser. You can capture a whole page or a part and download it to your computer.

Personal Photos

Keeping it real and making things personal is never a bad choice. Email marketing is all about pulling back the curtain and showing people what you’re all about.

You don’t need professional photos to make sales, and the realistic and pure nature of personal photos can be what you need.

Illustrated Content

Illustrations are a nice way to expand your possibilities. While you might be able to do a certain amount of things with a product, an illustration can display limitless options while staying true to your brand.

Here’s an example from comedian Nate Bargatze announcing a drive-in tour. After this image, his email contained a text call-to-action with more information.

nate bargatze email image

Consider hiring an illustrator on Fiverr or Upwork to get affordable illustrations.

User-Generated Content

User-generated content is huge. In fact, 76% of customers trust content coming from “average” people versus the brand itself.

UGC helps create trust, and it offers authority from a relatable audience. For example, imagine how an image of someone using your product in their home would outperform a stock photo or a cartoon using it.

Offer rewards to happy customers by having them upload images to social media using specific hashtags and use those images in your email marketing campaigns.

Never Send Image-Only Emails

While images are important – you should never send an image-only email.

Here’s why:

Image Blocking Is Real

If you work in the corporate world, you understand this point. Many companies block images by default, and in fact, 43% of email users have their images turned off.

So, if you don’t have your ALT text game up to par, your campaign won’t load properly.

Email Image File Size

Email image sizes can cause subscribers with slow connections to lag and become unresponsive. If your email takes too long to load, your subscribers are going to click out or even unsubscribe because they can’t get your emails to open correctly.

Email Accessibility Is Changing

More people are using voice assistants to read emails, and these do not recognize ALT text or HTML yet. So, if the user is trying to read your image-only email, you’re out of luck.

So, what’s the ideal email image format?

Background Images with Live Text

Remember earlier, when we talked about the pros of using PNG files for your email images? Here’s where this all comes together.

Background images applied as an element to the email allow you to put live text over it, providing the most accessibility. Even if the subscriber has images disabled, they’ll see the text, which ensures all your subscribers will get something from the email.

Bulletproof Buttons

Including your CTA in your image is a fatal error. If the image is blocked or doesn’t load properly, the button or CTA you have is hidden and completely missed by the recipient.

Using bulletproof buttons allows you to build the button with code, rather than images. So if everything fails and your image doesn’t load, the subscriber will still receive your text and CTA.

Conclusion

Email images are an effective strategy to increase your email campaigns’ success, but you can’t take shortcuts.

Using the right image size, format, and design is critical to ensuring your emails get delivered and get results.

Follow all of the best and worst practices outlined in this guide, and you’ll be well on your way to a higher click-through rate and a repeatable email process that will drive traffic for years to come.

Need some help perfecting your email image strategy? Drop a comment below.

The post How to Use Email Images to Boost CTR appeared first on Neil Patel.