After viral reports over tension within the network, ABC News president Kim Godwin will be stepping down.
In an email sent out to staff on Sunday night, Godwin announced that she would be retiring from her position after being appointed in 2021.
“I have decided to retire from broadcast journalism,” Godwin said in the email obtained by Fox News Digital.
She continued, “Anyone who’s passionate about what we do knows there’s no other business like it, so this was not an easy or quick decision. But after considerable reflection, I’m certain it’s the right one for me as I look to the future and prioritize what’s most important for me and my family.”
Godwin also praised the network for hiring her as the first Black woman to head a national news network.
“I understood and appreciated the profound significance of being the first Black woman to lead a national broadcast news network when I accepted the role as president of ABC News a little over three years ago. It’s both a privilege and a debt to those who chipped away at the ceiling before me to lead a team whose brand is synonymous with trust, integrity and a dogged determination to be the best in the business,” she said.
Disney Networks president Debra OConnell also sent out a statement thanking Godwin for her work.
“Dana and I would like to take this opportunity to express our deepest gratitude to Kim for her service as president of ABC News. Kim has navigated this team through consequential times in our world, and she did so with respect for the brand and profession – and for that and more, we thank her,” OConnell wrote.
OConnell also stated that she would be heading up the ABC News division as they move through this “period of transition.”
Godwin reportedly faced internal backlash at the network over her leadership style, as frustrated insiders at ABC argued OConnell needed to take action.
“She has to take swift moves,” a person close to ABC’s internal operations told CNN of OConnell. “People there are restless. They are extremely frustrated.”
Several ABC News staffers also told CNN that Godwin had made several prominent mistakes, including the creation of an inner circle that has “alienated staffers,” according to the report.
Godwin has also privately complained of being micromanaged by OConnell, according to Puck News. The outlet reported that in conversations with several current ABC News employees, that “representation” and the fact that Godwin is the first Black woman to head a broadcast news division, had become the obvious, underlying problem in any discussions about the future of the company, and her possible firing.
“Race in the workplace is so nuanced that it can be easily weaponized by all sides and bad actors of any race,” a Black ABC News veteran told Puck.
“Disney fell into the trap of the soft bigotry of low expectations and appointed someone everyone knows is unqualified to do the job… Now [they] are worried that firing the first Black woman would be an act of racism, when she is simply bad at her job,” the person continued.
A Florida man wearing an ankle monitor after posting bond for pending charges was arrested this week for burglary and grand theft, according to reports. Joshua Reed, 19, was ordered by the Broward County Court to wear a GPS ankle-worn monitor for a pending case in Palm Beach, after posting bond for charges of grand … Continue reading Florida man wearing ankle monitor arrested for burglary and grand theft: reports
Joe Garcia, the husband of a teacher slain in Salvador Ramos’ attack on Robb Elementary school in Ulvade, Texas, suffered a fatal heart attack on Thursday.
In this post, we’ll explore why agencies love Ubersuggest and take an in-depth look at the various uses for its reports and tools.
Why Agencies Love Ubersuggest For Client SEO Reporting
Ubersuggest is an SEO and website auditing tool that offers both free and paid plans to individuals and agencies alike. Its popularity has grown in recent years, now boasting over 50,000 users!
When it comes to digital marketing agencies, Ubersuggest is an invaluable tool for evaluating client websites. It offers a suite of reports and tools including keyword research and analysis, technical SEO, and even site speed.
Its breadth of reports makes it a great tool for agencies when first evaluating a client’s website. However, don’t be fooled by the variety of reports. These reports also offer significant depth that enables agencies to really dig into the data so they can offer invaluable insights to their clients.
8 Ways Agencies Use Ubersuggest
While we can discuss Ubersuggest’s various reports and tools, it’s most helpful to understand agency use cases. Below are eight ways agencies use Ubersuggest for their marketing clientele.
1. They Create Multiple Projects Per Account
Agency analysts are constantly juggling a handful of client SEO projects at a time. With Ubersuggest, your agency can create one project per client per account. This means you can manage up to 15 clients at one time within your agency account.
In the Dashboard section of the tool, click on “New Project” in the top right.
Enter a domain and website name.
Select the language/country for tracking purposes.
Add keywords to rank tracking either by manually entering them, copying and pasting, or uploading a CSV file.
Type in your client’s top competitors or choose from the pre-populated list.
Choose your tracking preferences and decide how much hands-on help you’d like from Ubersuggest’s team of specialists.
You’re all done!
Once you’ve created multiple client SEO projects, you can toggle between them for easy tracking.
2. Run Technical Audits
Did you know only 15 percent of websites operate at an acceptable page speed? While there’s more to technical audits than site speed, it plays a big part.
A technical SEO audit is an easy way to find low-hanging fruit for your client. Each audit will call out various technical SEO elements, including header and title tag duplicates, SSL certificate errors, lack of meta description, and poorly formatted URLs.
The best news of all is that you can run an SEO audit in as little as three minutes with Ubersuggest. Here’s how.
Go to our SEO site-auditor or select “Site Audit” from the left side of the Ubersuggest tool:
Enter the URL to be audited and then select “Domain” for a full site audit or “URL” for a page-level audit.
Click “Search.”
You’ll notice the audit is split into three sections:
Overview
Site Health
Site Speed
The Overview section will cover on-site SEO elements, search traffic, keywords, and backlinks.
Site Health is a highly actionable section that breaks down your domain by page level. This will run you through the various issues and errors present on your client’s website so you can action them immediately:
This section provides key takeaways you can provide to your client so you can provide value upfront. This will improve their website as well as increase their trust in your services.
The Site Speed section is self-explanatory. It provides a loading time for both desktop and mobile, as well as a breakdown of the time it took to load each page element:
A technical audit is a great tool that gives you and your client actionable items to impact their overall site performance.
This has been proven to be an invaluable resource to agencies and their clients alike.
3. Complete Keyword Research
With a tool like Ubersuggest, you can ensure you’re targeting the right keywords for your client’s SEO.
Don’t believe us? Take the word of NinjaCat, a digital marketing performance management platform, which saw a 124 percent increase in its keywords ranking on page one.
Most marketing agencies understand the importance of well-researched and targeted keywords. As is so often the case with clients, though, keyword research is not a top priority. As such, your clients may be sticking with just a handful of keywords that aren’t fully optimized or ideal for targeting.
How can you help? With Ubersuggest, you can become the expert in your client’s SEO needs in minutes. Just ask your client for their list of current keywords and plug them into the Keyword Ideas report:
This Ubersuggest client SEO report offers all manner of keyword optimization angles, from new keyword ideas to related keywords to target to questions your client should aim to answer when writing a blog post. This will help you to narrow down high-traffic, low-competition keywords for your client to target.
The initial keyword audit isn’t all, though.
You can also sign up for notifications so you can know when keywords are growing in popularity and when it’s best to target them in your organic and paid campaigns.
4. Competitive Analysis
E-commerce sales in the U.S. grew 14.2 percent in 2021. Without a proper analysis of the competitive landscape, though, how can you be sure you’re capturing (and will continue to capture) your share of this growth?
The more your client knows about their competitors, the greater understanding they can get of their strengths and weaknesses. Only with this information can your clients then work to carve out their industry niche.
Where should you begin? With Ubersuggest’s Similar Websites report.
The Similar Websites report will show you which keywords competitors are currently ranking for. It will also provide a list of similar keywords that your client shares with their competitors, as well as keyword gaps, estimated traffic, and the number of backlinks to your client’s competitors.
With this information, you can build out a full one-to-one comparison of your client to their top competitors.
Where do they fall short?
Where do they excel?
What steps can they take to see improvement in their rankings, traffic, and conversions?
5. Rank Tracking
If you want your client’s website to be found, it has to rank on the first page of Google’s Search Engine Results Pages (SERPs).
To improve your client’s SEO, you need rank tracking.
Rank tracking enables you to keep a pulse on your client’s website rankings so you can track and react accordingly. Once your client has begun to implement changes to their website and their keyword strategy, it’s more important than ever to keep track of site performance and ranking.
Ubersuggest’s Rank Tracking report will provide an overview of performance changes, including:
The number of keywords that have moved up in rankings over time.
The number of keywords that have moved down.
The total number of keywords changed.
A graph of the average position.
Current search results rankings for your tracked keywords.
Detailed information on your tracked keywords for each client.
To use this report, select the client dashboard and then select “Rank Tracking” from the left-side menu. You can then track ranking based on custom date ranges, region, and selected keywords:
The best thing about this report is you can keep a tab on overall site performance as well as keyword-level performance so you can identify your client’s SEO drivers and draggers.
6. Link Building
According to an analysis of 11.8 million Google search results performed by Backlinko, the #1 result in Google has an average of 3.8x more backlinks than positions two through ten.
In simplest terms, the more high-quality backlinks to your website the higher your site will rank above similar websites with fewer backlinks.
Link building is no longer about quantity, but quality—and it’s an important part of client SEO reports.
The higher the domain authority of the backlinks to your site, the greater bump in SERP rankings your site will see. This is why a solid link building strategy is key to success.
This report will give you an idea of what sites are currently linking to competitor websites.
With this information, you can gain an understanding of the types of content high-quality sites are looking to link to. In some cases, your client may need to create such content for this strategy to work.
As your client works to build their backlink profile, you can run the Backlinks Overview report. This will show them:
your clients’ domain authority
how many domains are linking back to them
number of backlinks to your client’s website
change in backlinks and referring domains over time
new and lost referring domains and more
As clients typically rely heavily on marketing agencies for backlink support and opportunities, both of these Ubersuggest reports are crucial to your decision-making process and goal completion analysis.
7. They Use the Chrome Extension
The Ubersuggest Chrome extension has over 300,000 users.
As busy as agencies can get, they’re more likely to use the tools that are most readily available. That’s why so many agencies love Ubersuggest for client SEO reports, especially when it comes to the Chrome Extension.
The Ubersuggest Chrome Extension enables you to make the most of your research time.
That’s because you can learn key information while performing live searches on Google, YouTube, and Amazon, including:
paid and organic analytics
mobile and desktop search numbers
related keyword suggestions
Beyond the search results, you can also perform an SEO analysis of your client’s website and their competitors in real-time. This information can then supplement the reports you pull from Ubersuggest to provide even greater insight to your clients.
8. They Use the Google Analytics Integration
Google Analytics is used by 85.9 percent of all websites whose traffic analysis tool is known. With that in mind, Ubersuggest has been optimized to integrate directly with the analysis powerhouse.
Google Analytics is an invaluable tool for client websites of every type. With Ubersuggest, you can connect your clients’ Google Analytics accounts to their ongoing SEO reports.
Alongside the other data provided by Ubersuggest and its various dashboard modules, you can also see:
organic visitors
historical traffic data
data for mobile and desktop browsers
You will also have the ability to see the data for the day, week, or month so you can truly tailor it to your analysis needs for any given moment in time.
From your client’s dashboard, click “Connect with Google.”
Select the account to sign in with, or select “Use another account” if the account you need isn’t listed.
Select the property and click “Connect.”
From here, you will see additional modules added to the dashboard with that property’s Google Analytics data.
How Agencies Use Ubersuggest Frequently Asked Questions
Where does Ubersuggest get its data?
Ubersuggest gets its data from various sources, most notably the Google Ads API and Google Suggest. Its integration with Google Analytics also provides an additional source of data for analysis. This makes it a great tool for conducting client SEO reports.
What is the main use for Ubersuggest?
As an SEO tool, Ubersuggest offers brands and agencies the opportunity to reverse engineer the SEO techniques of their competitors. You can see what works for your competitors using the suite of reporting tools and make educated decisions based on the data.
Can I use Ubersuggest for free?
There is a free version of Ubersuggest that allows users to perform three searches per day for keyword analysis, competitor analysis, and site performance. For agencies managing multiple client SEO projects, you will need the paid version.
Is Ubersuggest software?
Ubersuggest is a web-based SEO tool. You can access it on any computer as long as you have internet and your account login details.
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Conclusion: How Agencies Use Ubersuggest For Client SEO Reporting
Ubersuggest is an easy-to-use tool with in-depth reports which enable you to offer a best-in-class client SEO report.
When you use Ubersuggest as an agency, you can manage multiple clients’ websites with just a few clicks.
Best of all, you can see how your recommendations are affecting your clients’ websites in real-time.
While client SEO changes can take time to have a huge impact on rankings, there are plenty of other metrics to track, including traffic, backlinks, and site speed.
Which of the above reports are you most excited to run?
There are no two ways about it: SEO works. It’s one of the main tools I used to build this site, and I’ve seen it work for hundreds of clients around the globe.
However, SEO is complicated. It requires data insights, analytics, tracking, and constant upkeep. While there are plenty of SEO tools on the market, many of them are expensive and hard to use.
This is why I created Ubersuggest—to help marketers and business owners get access to the SEO insights they need to drive massive amounts of traffic and increase revenue.
Why Should You Use Ubersuggest SEO Reports to Support Your Digital Marketing and Content Strategy
Ubersuggest’s SEO reports provide a massive amount of insights into the overall health of your website, including SEO opportunities, backlinks, content ideas, and a whole lot more. Why should you use it?
If your SEO is lacking, you risk losing traffic to your competition. Consider these statistics:
If you want traffic to your website, you need to be on top of your SEO game—and Ubersuggest can help. More than 50,000 users, from small businesses to enterprise companies, currently use Ubersuggest.
Why do they love it? Here are a few reasons:
Ubersuggest is 70 percent cheaper than alternative SEO tools.
It’s easy to use, and we provide tons of support to make sure you can make the most of it.
We keep adding features, which means you’ll always have access to the tools you need to drive traffic and improve your SEO.
Gain access to tools, worksheets, and templates to increase the ROI of all your digital marketing efforts.
If you’re just getting started in SEO, I highly recommend watching the video below to understand the basics. Keep reading if you want to learn how SEO reports from Ubersuggest can help increase your SEO ROI.
Ubersuggest is a full-featured SEO tool that offers tons of SEO reports and tools to help your site succeed. Here are seven ways Ubersuggest will help you stay on top of your SEO game.
1. Use Ubersuggest SEO Reports to Identify Top SEO Opportunities
The first five organic results account for 67.60 percent of all the clicks, while results ranking 6 to 10 account for only 3.73 percent of clicks. This means if you want traffic, you need to find and leverage SEO opportunities.
Ubersuggest makes this process simple with our Top SEO Opportunities report. Here’s how to access it:
Sign in to Ubersuggest, then look at the Top SEO Opportunities in your dashboard. This list serves as a checklist to improve your current SEO strategy. The list will automatically update as you make changes and as new opportunities arise. For example, if a competitor starts to gain traffic with one of your core keywords, we’ll let you know.
Check it at least once a week, and try to tackle at least one suggestion a week from the list to keep your momentum going.
This report doesn’t just tell you what’s wrong—it also tells you how to fix it. Take a look at the screenshot above. If you click “Optimize for Keyword,” Ubersuggest will tell you what topics to cover and even provide a basic outline you can use to create the high-quality content Google loves.
It’s kinda like having your own personal SEO consultant keeping an eye on your website 24/7.
2. Use Ubersuggest to Perform Monthly SEO Audits
SEO audits should be performed regularly to ensure your website stays in good SEO standing. Most businesses, however, only perform an SEO audit two to four times a year.
It’s easy to understand why SEO audits are time-consuming and difficult, especially if the process is unfamiliar.
SEO audits don’t have to be a pain. With Ubersuggest, you can easily perform an SEO audit in just a few minutes. Here’s how:
Log into your Ubersuggest dashboard.
Click on the “Site Audit” button in the left sidebar.
Enter your website URL.
That’s all you have to do. Ubersuggest will crawl your website and deliver a detailed SEO audit. If you have a large site, this could take a few minutes, so be patient.
Ubersuggest shows your on-page SEO score, organic traffic, number of backlinks, organic keywords you are ranking for, insights into load time, and SEO issues.
This is a great place to go to understand the current state of your website. You will get a detailed SEO overview of your website, as it stands today, so you can understand your technical strengths and weaknesses.
You can use this information to prioritize what’s most important and create monthly to-dos to tackle.
If you decide to hire someone to help with your website, just hand over the prioritized list to them each month. We tell you what changes will make the most impact on your website and how difficult the updates are, so you can decide what to tackle yourself and what to outsource.
3. Use Ubersuggest SEO to Find Profitable Keywords and Track Your Progress
Keywords are the backbone of a solid SEO strategy. However, finding the right keywords can be a challenge. Just because a keyword has a high search volume, for example, doesn’t mean it will drive traffic to your website.
You should perform keyword research on at least a monthly basis. The good news is that Ubersuggest can do it for you.
Use the Keyword Overview report to understand search volume trends, SEO, and paid difficulty, plus the average CPC for your targeted keywords.
This will help you find other keyword ideas that might be easier to rank for within the Overview report (think lower volume, lower-paid and SEO difficulty, lower CPC.)
Note, these change with seasonality for a lot of companies, so check this at least once a month.
You’ll also see a table of Keyword Ideas. Keep special note of the keywords that have a low SEO difficulty, as these are generally easier to rank for. If you don’t currently have content covering that topic, now is the time. Just make sure those terms are relevant to your customers.
You can also see what keywords drive traffic to your competitors’ websites with the Keywords by Traffic report. I recommend checking this monthly to see how keyword trends change for them as well.
Track how you perform for your targeted keywords with the Rank Tracking report. It’s best to have at least 30-50 keywords saved in any given month and to check weekly to ensure you aren’t losing ground with keywords you’ve worked hard to rank for.
You’ll also see which keywords you are ranking well for. If you’ve recently updated content, earned new backlinks, or made other changes, this data will tell you it’s working. (And that you might want to use those same strategies on other pages.)
4. Use Ubersuggest SEO to Discover New Content Ideas as Your Company Grows
Every day, more than 6 million blog posts are published on the internet. That makes finding new content ideas a challenge. If it feels like every topic has already been covered, you’re not alone.
Finding new content ideas is challenging, but Ubersuggest can make it a lot easier.
Use the Content Ideas report to discover what types of blogs are popular on the internet. Get inspiration from the list and choose topics you’re comfortable writing about that you may have a different angle to talk about.
This report also helps you to stay away from writing about a topic that others have already covered and are ranking well for, which makes them harder to compete with.
Don’t ignore topics that have already been covered. Instead, look for ways to create better or more in-depth content. For example, you could:
Write a longer post that covers a topic in more depth.
Share insights or case studies that show how to implement a strategy.
Consider other content formats, such as videos, infographics, or white papers.
The list of ideas in this report is ever-changing, giving you endless ideas to work from.
5. Use Ubersuggest SEO to Identify Backlink Opportunities
According to research by Backlinko, the number of domains linking to a page has the highest correlation to Google ranking. In fact, the number one result in Google has an average of 3.8 times more backlinks than those in positions 2 through 10.
One of the best ways to improve your SEO is to increase your backlinks—the right way. Buying links, trading links, and other black hat strategies won’t deliver the results you want. Instead, I recommend using the Ubersuggest Backlinks report to see how your competitors are performing and find opportunities for your own site.
Links to both your and your competitors’ websites change regularly (for some, it’s happening daily). Head to the Backlinks Opportunities report often to see who’s linking to your competitors but not to you, then reach out to those companies with similar (not the same) content and ask them to link back to you.
Not sure what to say? Here’s a link to backlinks email outreach ideas and templates
Once you’ve gained some momentum, check your Backlinks Overview report at least monthly and pay special attention to the Backlinks Overtime report. This will show your backlinks growth and understand how many new websites are linking to you each month (and how many you’ve lost).
This can also help you find other websites similar to the ones linking to you already, and you can reach out to the ones who stopped linking to you to understand why.
6. Use Ubersuggest SEO for Weekly Check-ins for the Biggest Impact
Google’s algorithm uses more than 200 factors to determine which website to rank for a specific search, and those factors are constantly changing. This means the most effective SEO strategies are constantly changing, too.
So how do you keep up? By using Ubersuggest to get weekly notifications about the health of your site’s SEO.
Rank Tracking Alerts: Get email and in-app notifications about important rankings gained and lost, new positions conquered and lost.
Site Audit Alerts: Get email and in-app notifications of new SEO issues and errors found on your website, as well as on-page improvements that can increase your rankings.
Keyword Opportunities Alerts: Get email and in-app notifications about keywords that are rising in popularity and when it’s the perfect opportunity to invest more time and effort into ranking for these keywords.
Successful SEO is an ongoing process, but that doesn’t mean you have to spend hours every week digging into analytics. These SEO ranking reports allow you to keep an eye out for issues while you stay focused on your long-term goals.
7. Use Ubersuggest Support for Personalized Assistance
We’ve covered how to use Ubersuggest to pull the best SEO reports you need to track your performance. What happens if you have a question or aren’t sure what a suggestion means? The Ubersuggest team is here to help.
In fact, there are five ways to get additional SEO support from Ubersuggest, including:
Coaching Call: If you get stuck with anything, Ubersuggest offers monthly coaching calls where you can call in and get your questions answered by one of their SEO experts. Register here.
SEO Unlocked 8-week Free, self-paced course: My course covers everything you need to know about SEO, from what SEO is to performing keyword research and optimizing your website.
Customer Support: Have issues with Ubersuggest or aren’t sure where to find something? Submit a ticket and my team will get back to you ASAP.
Knowledge Base: This post covers the SEO reports in Ubersuggest, but there are even more features to love. Search in the Knowledge Base here to learn more.
Chat: Want immediate help? You can ask a question in the chat box at the bottom right of any page in Ubersuggest.
SEO Reports Frequently Asked Questions
What should an SEO report include?
A good SEO report should include overall traffic, keyword ranking, a list of backlinks, time on site and bounce rate, top traffic by page, keyword search volume, competitor data, SEO tasks to complete, and an overview of the entire SEO report.
What does a good SEO report look like?
A good SEO report should provide the data and insights you need to improve your ranking in search engines. Ideally, it should cover overall traffic, keyword ranking, backlinks, traffic per page, and SEO errors. The format should be easy to use and understand. With Ubersuggest, you can view all this data in the dashboard or screenshot the charts and embed them in a Google Slides presentation.
How do you read SEO reports?
It depends on the report you’re viewing and what type of data you need. I recommend starting with the overview of the SEO ranking report, then drilling down into specific areas based on your goals and needs. For example, if your overall traffic is dropping, the SEO errors are a good place to start as there might be an issue impacting your entire website.
How do you create an SEO report?
The best way to create an SEO ranking report is to sign up for Ubersuggest, add your website, and use the SEO report tools to pull the data you need to drive traffic. Alternatively, you can dig into Google Search Console and Google Analytics to pull the relevant data. However, those tools often don’t provide the level of detail or recommendations you need to drive SEO success.
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Conclusion: Get the Best SEO Reports from Ubersuggest
The cost of SEO varies based on the size of your site and your goals. However, the average small business can expect to pay between $750 and $2,000 per month for ongoing SEO support or up to $35,000 for one-time projects.
Despite the importance of SEO, those rates can be difficult for many businesses to manage. Luckily, Ubersuggest’s SEO Reports can provide visibility into your SEO for just a few dollars a month, and you won’t have to sacrifice results.
If you’d rather have an SEO expert do the work for you, we’re happy to help. Reach out to my team, and let’s talk about your SEO goals.
Have you used Ubersuggest’s SEO reports? What is your favorite feature?
Los Angeles County Sheriff’s deputies were searching for a suspect connected to the shooting of Lady Gaga’s dog walker after he was released from jail by mistake, according to reports.
There was a large police presence at a Northern California shopping mall Friday night amid reports of an active shooter.
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