Dems disagree on whether party has antisemitism problem

Democrats are not seeing eye to eye on whether the party has a problem with antisemitism ahead of the November general election. 

“It’s easy to call out people with Tiki torches saying ‘Jews will not replace us’ or the former president saying ‘very fine people on both sides,’ Rep. Jared Moskowitz, D-Fla., said in a statement to Fox News Digital, referencing a rally with White supremacists in Charlottesville, Virginia, in 2017. 

“However, when Democrats look inward and see ‘go back to Poland’ or ‘kill the Zionists,’ they pretend the antisemitic rhetoric on the left isn’t happening, or they are silent,” he added. “And as it turns out, the left and the right have something in common.”

As the war between Israel and terrorist group Hamas has gone on, initially spurred by the latter’s surprise attack on innocent civilians on Oct. 7, acts of antisemitism have been observed more often in the U.S. 

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The Anti-Defamation League reported that U.S. antisemitic assaults in the three months following the October attack in Israel shot up, surpassing the totals for entire years in the past. 

The ADL said 3,291 assaults happened between Oct. 7 and Jan. 7. In 2022, 3,697 assaults occurred over the course of the entire year. The totals for each of the last 10 years, except for 2022, were less than that three-month period following the beginning of Israel’s war with Hamas. 

This month, anti-Israel and antisemitic demonstrations rapidly expanded at top-tier universities, with a Gaza solidarity encampment that is persisting at Columbia University inspiring many of its higher education counterparts to take over their respective campuses, disrupt school activity, and intimidate Jewish students. 

A rabbi at the New York school ultimately reccommended Columbia Jewish students return home to ensure their own safety.

While many Republican lawmakers have been quick to call out the demonstrations, Democrats have more often been quiet, and they have also been measured in their responses and calls for action from schools and police. 

Some Democrats have even supported the encampment at Columbia, such as Rep. Ilhan Omar, D-Minn., who recently visited students involved in the protest. 

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Rep. Alexandria Ocasio-Cortez, D-N.Y., has additionally discouraged the use of police enforcement against such demonstrations. 

Rachel Rosen, the chief communications officer for the group Democratic Majority for Israel, told Fox News Digital, “Antisemitism is emanating from the far left and the far right.”

However, she said, “President Biden has forcefully condemned antisemitism and defended Israel.”

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She added, “We’re still waiting for GOP leaders to condemn Marjorie Taylor Greene’s ‘Jewish space lasers,’ the Republican candidate for governor of North Carolina’s Holocaust denialism and Donald Trump’s disgraceful trafficking in antisemitic tropes and dining with an actual Nazi.” 

“Donald Trump regularly demeans Jewish Americans, dines with White nationalists, and said Adolf Hitler ‘did some good things,'” agreed Eric Schultz, senior advisor to former President Barack Obama. “Most Jewish voters support President Biden and that is because he has shown steadfast support for the Jewish people, especially with antisemitism on the rise.”

The White House didn’t provide comment on whether the Democratic Party has a problem with antisemitism to Fox News Digital in time for publication. 

Sen. John Fetterman, D-Penn., who has emerged as a vocal advocate of Israel, was quick to say the party does have such a problem: “The far left, clearly. And that seems to manifest itself especially on the college campuses,” he said. 

According to Fetterman, the Democrats can grapple with the issue “by calling it out,” which he noted he has been doing. However, he said he wasn’t going to give his colleagues advice on how to do so.

“I’m not aware of it,” Sen. Jon Tester, D-Mont., said when asked by Fox News Digital if the Democrats had an issue with antisemitism within the party. “But if there is, I’d be concerned.”

Tester is campaigning for re-election in Montana, which is poised to be one of the most competitive races in the country, rating as a “Toss Up” by non-partisan political handicapper the Cook Political Report. 

Sen. Richard Blumenthal, D-Conn., shared with Fox News Digital that he doesn’t believe there is an issue among Democrats with antisemitism. “I don’t believe there are antisemites among Democrats in the United States Congress,” he said, noting that he couldn’t possibly know the beliefs of every individual Democratic voter. 

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“People often say things that may be misconstrued,” he explained. “And sometimes they say things that are offensive. But I don’t believe deep in their hearts people in the United States Congress hate Jews.”

Several Democrats, prompted as to whether there is specifically an issue on the left, avoided answering, instead condemning antisemitism in general. 

“As the co-founder of the Senate Bipartisan Task Force for Combating Antisemitism, I’ve been working across the aisle to fight the scourge of antisemitism wherever it rears its ugly head, regardless of political party or ideology,” Sen. Jacky Rosen, D-Nev., said in a statement to Fox News Digital. Rosen is the only Jewish woman in the Senate. 

Sen. Tammy Baldwin, D-Wis., similarly emphasized in a statement, “Antisemitism has no place in our country and I condemn this hate in no uncertain terms.” 

The women each face their own competitive re-election battles in Nevada and Wisconsin in November. 

Sen. Tim Kaine, D-Va., didn’t answer whether there was a problem within the party, but noted he felt badly for students across the country who are having school and graduation ceremonies potentially interrupted amid the hysteria of the demonstrations. 

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The question was also sidestepped by Sen. Joe Manchin, D-W.Va., whose office directed Fox News Digital instead to recent legislation he introduced to address antisemitism on college campuses. 

Rep. Dan Goldman, D-N.Y., pointed to his statement denouncing “hateful, antisemitic harassment and intimidation” at Columbia, without commenting on the party’s potential antisemitism concern. 

Robert Shapiro, a political science professor at Columbia University explained that “The problem for the Democrats – Biden in particular, is not antisemitism.”

Instead, the issue they face is “how to deal with Israel and how to deal with the protests, especially in terms of the general disruption to society for which Biden and the Democrats may be held accountable, ultimately, in the 2024 election.”

Senate Majority Leader Chuck Schumer, D-N.Y., the highest ranking Jewish elected official in the U.S., did not provide comment in time for publication.  

Sens. Sherrod Brown, D-Ohio and Bob Casey, D-Penn., who face tough re-election contests in November, also didn’t provide comments.

Sens. Michael Bennet, D-Colo., and Mark Warner, and Reps. Jake Auchincloss, D-Mass., Josh Gottheimer, D-N.J., and Jamie Raskin, D-Md., were additionally reached out to by Fox News Digital. 

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SEEKING WORK | Europe or Global | Remote Willing to relocate: No Technologies: React, Redux, Javascript, Typescript, Material UI, .NET Core, C#, SQL, NodeJs, Chart.js; excited to learn and adapt to other technologies Résumé/CV: https://resume.io/r/gte9NUuSw Email: ionutcpreda@gmail.com LinkedIn: https://www.linkedin.com/in/ionutcpreda/ ———————————————————————– Every company that builds software has its specific challenges. Having 5+ years of experience as … Continue reading New comment by ionutcpreda in "Ask HN: Freelancer? Seeking freelancer? (February 2023)"

Google Search Console: A Guide for SEOs (2022 Update)

Want to know how your SEO efforts are paying off?

Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more.

How does it work? That’s what we’re going to cover today.

What is Google Search Console?

Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google. It is a powerful, but complex, tool.

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools, including a rebranding as Google Search Console.

We’ve updated this guide to include how to use Google Search Console, what data you’ll find about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings.

How to Set Up Google Search Console

If you haven’t already, the first thing you will need to do is set up your website with Google Search Console.

To do this, visit the Search Console website, sign in with your Google Account, preferably the one you are already using for Google Analytics.

Click the Start Now button to the lower left-side of the screen, and you’ll see this dialogue box:

An image of the google search console interface.

Select the URL prefix, as it gives you more options for verification.

Next, you will have to verify this site as yours.

Previously, this involved embedding code into your website header or upload an HTML file to your web server.

Now, if you already have Google Analytics, it automatically verifies your site for you and you will see this:

An image of the ownership verification message in google search console.

If this doesn’t work for you, use one of these other options for verification.

One of the newest verification options, DNS CNAME verification, is actually something that was in the old Google Webmaster Tools, but has been brought back for Google Search Console.

Once your site is verified, you will want to submit a sitemap if you have one available.

This is a simple XML file that will tell Google Search Console what pages you have on your website.

If you have one already, you can usually find it by typing in http://yourdomain.com/sitemap.xml to see it in your browser.

To create a sitemap if you don’t already have one, you can use online tools like XML Sitemaps.

If you are running a website on your own domain using WordPress, you can install the Google XML Sitemaps plugin.

Once you have activated the plugin, look under your Settings in the WordPress dashboard and click on XML-Sitemap.

The plugin should have already generated your sitemap, so there’s nothing else you have to do.

You’ll find your URL at the very top of the page:

An image of a site URL in a sitemap.

Copy the link address and head back over to Google Search Console, then paste it under “Add a new site map” in GSC.

Adding a new sitemap in google search console.

It may take a few days for Search Console to start pulling information about your website.

Be sure to wait a bit, then keep reading to find out what else you can learn from Google Search Console!

What Data Can You Pull From Google Search Console?

Once you’ve added and verified your website, you’ll be able to see tons of information about your site performance in GSC.

Remember, this is a powerful tool; these are only the highlights of new types of data and the important data you should remember to check on occasionally.

Google Search Console Overview

An overview of google search console.

When you visit your website in GSC, you will first see your Overview.

This is an overview of the important data within Google Search Console. You can visit specific areas such as your Crawl Errors, Search Analytics, and Sitemaps from this screen by clicking on the applicable links.

You can also navigate to these areas using the menu in the left sidebar.

Search Results

In the left sidebar, you’ll see Search Results.

An image of the search results performance metrics in google search console.

This section gives you an overview of how your site appears in the Search Engine Results Page, including total clicks, impressions, position, click-through rate, and what queries your site shows up for.

The filters at the top allow you to sort data based on location, date, type of search, and much more. This data is crucial to understanding the impact of your SEO efforts.

Index Coverage Report

This report gives you data about the URLs Google has tried to index on your selected property and any problems Google has had.

As Googlebot crawls the internet, it processes each page it comes across to compile an index of every word it sees on every page.

It also looks at content tags and attributes like your titles or alt texts.

An image of the index coverage report in google search console.

This graph shows a breakdown of the URLs on your site that have been indexed by Google and can thus appear in search results.

As you add and remove pages, this graph will change with you.

Don’t worry too much if you have a smaller number of indexed pages than you think you should. Googlebot filters out the URLs it sees as a duplicate, non-canonical, or those with a no index meta tag.

You’ll also notice a number of URLs your robots.txt file has disallowed from crawling.

And you can also check how many URLs you’ve removed with the Removal Tool. This will most likely always be a low value.

 

Sitemaps

I mentioned sitemaps earlier, so I’ll cover this again in brief.

In GSC under Sitemaps, you will see information about your sitemap, including whether you have one and when it was last updated.

If you notice the last date your sitemap was downloaded is not recent, you might want to submit your sitemap to refresh the number of URLs submitted.

Otherwise, this helps you keep track of how Google is reading your sitemap and whether all your pages are viewed as you want them to be.

Removals

If for some reason you need to temporarily block a page from Google’s search results, head to Removals.

An image of the site removals function in google search console.

You can hide a page for approximately 90 days before this wears off.

If you want to permanently remove a page from Google’s crawling, you’ll have to do it on your actual website.

Core Web Vitals

Core Web Vitals are a set of metrics that impact your search ranking. They include speed, usability, and visual stability. These are now ranking signals, so you’ll want to pay attention to them.

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages is an open-source initiative designed to provide fast-loading mobile websites that work with slow connection speeds.

You can go here to get started creating your first page if you don’t have one already.

You’ll get a boilerplate piece of code you can customize to your site.

A boilerplate piece of code.

To view pages in GSC, head to Enhancements > AMP.

Links to Your Site

Curious about your backlinks?

GSC shows you the domains that link to you the most as well as the pages on your website with the most links. Scroll down in the left side bar until you see Links. Click and you’ll see a full report of links to your site:

An image of the external and internal links to your site on google search console.

This is probably the most comprehensive listing of your backlinks (and internal links!) you will find, for free at least.

It’s a powerful tool to know where your content is being leveraged around the web, and what performs best in Google’s eyes.

Manual Actions

The Manual Actions tab is where you can find out if any of your pages are not compliant with Google’s webmaster quality guidelines.

It’s one of the ways that Google has taken action against web spamming.

Mobile Usability

On the Mobile Usability tab, you can make sure all your website’s pages are aligned with what Google considers best practice.

An image of the mobile usability tracking feature in google search console.

As you can see, you can have issues with text size, viewport settings, or even the proximity of your clickable elements.

Any of these problems, as well as other errors, can negatively affect your mobile site’s rankings and push you lower on the results page. Finding and fixing these errors will help your user experience and results.

While reviewing this information, I suggest that you also check your site’s mobile speed. I use Ubersuggest to do so.

The first thing you want to do is type your URL into the search box and click Search.

An image of the Ubersuggest home page.

After clicking the Search button, click Site Audit in the left sidebar and then scroll down the page until you seed Site Speed.

An image of the Ubersuggest site audit function.

You’ll see the site speed for both desktop and mobile devices. For the sake of this exercise, we’re more interested in mobile loading time. My site loads on mobile devices in two seconds, which scores in the excellent range.

In addition to overall site speed, there’s also an advanced breakdown for:

If you see any issues here, fix them immediately, and then re-test your site. It may be enough to improve your loading time.

Crawl Stats

For a more in-depth analysis of how often Googlebot is looking at your site, you can use the Crawl Stats report under Settings > Crawl stats.

Here, you’ll see how often your site’s pages are crawled, how many kilobytes are downloaded per day, and your site’s download times.

An image of crawl stats.
An image of the statistics on time spent downloading a page.

According to Google, there is no “good” crawl number, but they do have advice for any sudden spikes or drops in your crawl rates.

 

Fetch as Google (Now Called URL Inspection)

This tool is helpful as it lets you actually do a test run of how Google crawls and renders a specific URL on your site.

It’s a helpful way to make sure that Googlebot can access a page that might otherwise be left to guesswork.

An image of the URL inspection function of google search console.

If you’re successful, the page will render, and you’ll be able to see if any resources are blocked to Googlebot.

If you want access to the code of your site, click View Tested Page to see the HTML, a screenshot, and any crawl errors. (Note: Crawl errors used to be its own report; now it’s located in URL inspection under Coverage.)

When you get to the debugging point of web development, you can’t beat this free tool.

Robots.txt Tester

If you’re using a robots.txt file to block Google’s crawlers from a specific resource, this tool allows you to double-check that everything is working.

So if you have an image you don’t want to appear in a Google Image Search, you can test your robots.txt here to make sure that your image isn’t popping up where you don’t want it.

When you test, you’ll either receive an Accepted or Blocked message, and you can edit accordingly.

URL Parameters

Google themselves recommend using this tool sparingly, as an incorrect URL parameter can negatively impact how your site is crawled.

You can read more about how to properly use URL parameters from Google.

When you do use them, this tool will help you keep tabs on their performance and make sure they’re not pointing Googlebot in the wrong direction.

FAQs

What is Google Search Console?

What is Google Search Console?
The Google Search Console is a collection of tools that enables you to monitor the operation of your website, identify problems, and improve its Google ranking. It’s a free online tool Google offers with details about your website and the users who visit it.

How to Use Google Search Console

When learning how to use Google Search Console, first add your website to Google Search Console. Then, set up operations you want to look to consistently optimize. Next, submit a sitemap, and finally, learn metrics for refining and reporting purposes after putting the Google Search Console to work. 

How to Set Up Google Search Console

Start by signing into your Google Account, open Google Search Console, and add your site. Finally, add in your domain or URL prefix to verify your account and begin taking advantage of the features.  

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Conclusion

Google Search Console gives you powerful insights into how your site performs, as well as what you can do to keep Google’s attention. Once you have the basics down, learn how to use GSC data to increase your traffic by 28 percent or more.

Do you use Google Search Console? What areas do you find most useful? Please share your thoughts in the comments below, and happy data analyzing!

HireArt (YC W12) is hiring a senior front-end engineer

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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

Ever have a really great idea for a product?

You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality.

It’s an awesome feeling.

There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache?

I know I would.

Here are seven warning signs your big product idea is about to flop — and seven ways to avoid landing with a splat:

1. You Keep Changing Your Mind

You’re burning through your project and you’re totally jazzed. Everything’s going great! It’s such an awesome idea.

But it would be even better if you add this one element.

Wait, no – maybe you should do this instead. That’d be awesome.

Or maybe you should change that – it would make your project even better! It’ll crush all of the products in the niche!

Sound familiar?

Business old-schoolers call it “scope change,” and it can seriously hamper your progress. The more you push the boundaries and keep adding to your project, the more it becomes a time-consuming, cost-heavy monster that never ends.

Risks go up, your schedule gets trashed, deadlines get blown and quality goes down.

The solution?

Give yourself a set amount of time to do research and plan the scope of your project before you start. Take a few days, weeks, or months to really think things through. It’s okay to waffle then because no one else is watching, and you don’t have to backtrack.

But once that time has expired, stop, make the decisions you need to make, and move forward. Look at it as a deadline. You can change your mind up until a certain day on the calendar, and then after that, you stick with the plan until you’re finished.

2. You Haven’t Figured Out the Price

Most people don’t bother to figure out what their business idea will cost them, not only in terms of money, but also time and opportunity costs. They just latch on, run with their idea, and work like mad for weeks, investing their time and money blindly.

Then six months after launch they wonder why they’re broke, exhausted, and feeling trapped.

Before you undertake a project, figure out what it’ll cost you:

  • Overhead Costs: Will you need office space? Employees? Equipment? Will you have to pay travel expenses? What are the total hard costs?
  • Salary Costs: What will you pay yourself? Even if you’re living on savings, it’s still an expense. Write it down.
  • Opportunity Costs: What opportunities will you have to give up? How much will that cost you in both the short-term and long-term?
  • Time Costs: When are you going to work on it? Also, what are you currently doing in those other hours that you’ll have to cut out? Will you sacrifice sleep? Time with your family? Overtime at work?

Once you’ve calculated the true cost, ask yourself if it’s a price you’re willing to pay. Your idea might be fantastic, but if you don’t know what it’s going to cost you, chances are you’ll never finish.

Before starting a project, make sure you know exactly what it will cost you.

3. You Think All You Need is Time

You’ve done the math and decided that there’s no major financial investment involved, just your time. Maybe a few weeks of hard labor, maybe a few months. You just have to buckle down and do it.

But here’s the big question: who’s paying the bills in the meantime?

Every hour you spend working on Project X is an hour less you can work on other income sources. If your time is worth $100 an hour, do you really want to invest 1,000 free hours into a project that might make you $5,000?

If you do, you’re essentially investing $100,000 for a $5,000 return. Not smart.

The reality is, you might lose money — and that isn’t always a bad thing. In fact, becoming a multi-millionaire can require losing money, as I’ve mentioned before.

But if you aren’t considering the cost of your time, you could end up with a flop.

If you want to be successful, figure out your hourly rate, and then delegate or outsource any tasks below that rate. Sometimes, you’ll be better off working for someone else and funneling that income into paying freelancers than quitting all of your projects and cutting off all of your income streams.

Smart business people invest their time wherever they’re getting the best return.

4. No One Seems to “Get” The Concept

This is one of the biggest red flags that your product is going to flop. Sadly, most people get so excited about their big idea that they don’t see the forest for the trees.

It goes like this:

You excitedly explain your product to a few people, but they don’t seem to get it. You explain even more. They seem unsure. They ask questions. You answer, but they hesitate. So you slow down and try to explain it as simply as possible, but you still can’t seem to get through.

Maybe they aren’t as smart as you. Or maybe they just don’t get it. Maybe they aren’t in your target audience.

But here’s why it matters: if your customer doesn’t understand the idea, it doesn’t matter how brilliant it is. It’s going to flop.

So, pay attention to people’s reactions. At which point in the explanation do they seem to get confused? What part don’t they understand? Where are you losing them?

These are the places you need to clarify. There’s a missing link somewhere, and you need to find it now, not later.

Or maybe you just need to get a new idea.

5. They Get It, but No One Seems Interested

Sometimes, people get your idea, but they shrug their shoulders and say, “So what?”

Maybe they point out that someone else has done it already, or maybe they don’t see the problem you’re addressing, or maybe they think it’s just plain boring.

They’re polite and they listen to your idea, but not for long – their phone or their email is far more interesting.

Watch out for that lack of interest, because no enthusiasm means no sales. You know you’re on track when:

  • They say, “I’ve been dealing with that for years. Can you really fix it?”
  • They laugh, cry, or get angry. The stronger the emotional response, the better the idea.
  • Their eyebrows go up, and ask, “Is that really possible? That would be great!”
  • They bring your idea up again the next time you see them. It shows they’ve been thinking about it, which is exactly what you want your prospective customers to do.

If you don’t get one of those responses, find out why. What do people really want? What do they need? What’s missing?

You might be able to adapt your big idea to fulfill that demand.

6. You Don’t Really Believe in Yourself

You might really, really want to get your big idea off the ground, and you believe it will succeed, but you secretly wonder whether or not you can pull it off.

Maybe you’re an engineer, and you don’t have any confidence in your ability to sell. Or maybe you are a digital marketer, and you struggle with keeping accurate financial records for investors and bankers. Or maybe you’ve never managed anyone before, and the idea of hiring and leading a staff scares you.

You’ve tried to stay positive, but deep down, you doubt yourself. You hope you can do it, but when you talk to other people about your idea, you can feel your insecurity bleeding through.

The truth?

If you don’t believe in yourself, no one else will either. People have a sixth sense for uncertainty, and they’ll pick up on every signal of self-doubt you’re sending out. It can kill even the best ideas.

No one expects you to be perfect, but getting any idea off the ground requires leadership, and people expect leaders to be confident. So work on it.

The best way to build self-confidence is to start small and get some early wins.

If you are worried about sales, start generating leads you are certain will convert into sales, and approach those first. If you’re worried about financials, get example reports, and then start with the ones you understand. If you’re worried about managing people, start by hiring smart, ambitious people who don’t need much handholding.

Make it easy for yourself, and grow into the person you need to become.

7. You Can’t Seem To Find the Time for Your Idea

This is probably the most common sign of an impending product flop: you know your project will be a success — yet you can’t seem to find the time to work on it.

You keep pushing your idea aside. Other work comes up. Something else is more urgent. You’re busy. You push back your own deadlines and keep setting your big idea on the back burner.

It’s probably because you’re scared.

Maybe you’re afraid your big idea won’t succeed (even if you’re pretty sure it will). Or that it actually might succeed, and you won’t know how to handle it. Or that you’ll make mistakes and get laughed at, losing the respect of the people you admire.

Whatever the reason, if you find yourself procrastinating, sit down for a little introspection session. Think about why you’re not working on that big idea. Ask yourself:

  • What life changes you think would happen if you complete it?
  • What do those changes mean to you?
  • Why do you want to avoid them?
  • Are they realistic concerns?
  • What is the worst-case scenario?

Be honest with yourself. Often, reality is far different (and easier!) from what we imagine.

Maybe after some introspection, you realize the big idea isn’t going to be good for you. Sometimes our gut instinct sends warning messages that we should pay attention to – just because a project will be successful doesn’t mean it’s the right success for us.

And if that’s the case, then there are plenty of other – better – ideas for you to pursue. If there’s one thing I’m sure of, it’s this:

The next big idea is always right around the corner.

Conclusion

Not all great ideas are destined to be big hits. However, many of the largest companies in the world started as just one good idea. Review the warning signs above and make sure you are in the best possible position to move forward.

Then, it’s time to start digging in. Start by getting to know who your audience really is and do some market research. Create a business plan and don’t forget to consider outsourcing tasks that you don’t have the time — or the knowledge — to tackle.

And if you do flop? Take some time to recover, then try again.

Are you working on your next big idea? What is holding you back?

The post 7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!) appeared first on Neil Patel.

What is App Store Optimization?

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial.

But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.

What is App Store Optimization (ASO)? 

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.

The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.

When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.

Why is ASO Important?

According to Forrester, 63% of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.

Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that most publishers are not investing in app store optimization.

So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

How to Help Your App Rank: The Basics of ASO 

Much of what I’m about to explain is going to be SEO basics.

If you’re already familiar with these for web searches, there are still a few key differences within the App Store.

Let’s start by breaking down the various components that can affect your ASO:

Main ASO Factors:

  • Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
  • Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.

Besides being the most important ASO factor, the title and keywords can be modified easily to optimize them regularly.

Secondary ASO Factors:

  • Total # of Downloads: Your number of downloads are significant to ASO, but you don’t have complete control over them.
  • Ratings and Reviews: Also important and difficult to control. However, there are ways to incentivize happy users to rate and review

Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.

Title

The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.

Optimizing with a keyword in the title increases search ranking for that title by 10.3%!

Obviously, some limitations apply, as the App Store is very regulated.

You’re given only 30 characters for a title in iOS 11, and keyword stuffing is a surefire way to risk being banned.

Users are also wary of downloading shady-looking apps for privacy concerns.

Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?

Be smart about how you optimize.

Pandora, for example, does everything right.

Pandora ASO example

Its icon is sleek and simple, and with a short name, it was able to fit in three essential keywords.

When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.

Description

Here’s where things get a bit murky. Technically the App Store algorithm ignores the description.

Users, however, are a different story.

Rather than optimizing for SEO, focus on explaining the features and benefits of your product.

And, while it seems like you have a lot of space to do this, you actually don’t.

Truncated snippets are shown on your product page, and a few readers will ever click “more” to read beyond what you see here.

You have 252 characters to make your pitch and convince someone you’re worth downloading.

There’s no room for fluff, and you may need to A/B test several iterations to find what works best.

Keyword Metadata

iOS 11 provides you with 100 characters to enter keywords separated by commas.

These help your app get discovered through search and related content.

There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.

Some in-depth keyword analysis can be done using Apple Search Ads.

apple search for ASO

This feature is only available to iOS app developers and is an essential tool for listing any project.

You can also use a keyword research tool like Ubersuggest to find common key terms and test them.

Subtitle

You’re given a subtitle below the title in search results. This is also limited to 30 characters.

It gives you another chance to use more descriptive keywords.

ASO example

TypeShift, for example, uses the space to input its SEO.

This is a cleaner look and can work well.

I would’ve still taken the opportunity to use some keywords in the title, but that’s out of my control.

Which is a great segue to my next topic.

App Reviews and Ratings

Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand.

Apps with higher ratings also ranked higher. This raises a tricky dilemma: you want more ratings and reviews, but not if they are negative. So, you need a way to connect with your customers inside your app, giving them a place to vent and talk directly to the developer.

On the flip side, you want to guide happy customers to leave positive reviews for you.

The average rating of the top 100 free apps in the App Store is 4 stars!

Quality clearly matters.

The lower your rating, the fewer consumers who will be willing to consider downloading it.

Think about it. When was the last time you downloaded a one-star app?

You may have rated an app one star, but it was likely rated 3 or more stars when you downloaded it.

Ratings also affect conversions.

Maintaining a high rating is often easier than raising one from 2 to 4 stars.

That’s why it’s important to solicit reviews from customers within the app.

One time is all that’s necessary, and it needs to be done within the first 72 hours.

That’s how long 77% of users will use an app before never again turning it on.

It’s also important to wait until after the customer has a chance to use the app.

Instead of basing it on a timer, consider a push notification when the customer completes certain actions.

Examples of great times to do this are after the first level of a game or after a customer sends their first message through your encrypted messaging app.

Try not to be too spammy, though, and keep in mind your app’s performance can affect its rating.

Ultimately, you want a page full of glowing reviews.

And don’t be shy about replying to negative reviews.

It’s possible a bad customer experience happened due to an error or glitch that’s since been corrected.

Thank users for their reviews whenever possible, good or bad, and correct issues brought up. This is your time to gather valuable user feedback.

This is your time to gather valuable user feedback.

Downloads

Ultimately it’s a download that matters.

An app preview video and screenshots help convert indecisive users.

Both the App and Google Play stores use the number of times an app has been downloaded to determine ranking.

More specifically, it’s the current download rate.

For example, while an app may have 1 million overall downloads, a newer app can beat it by getting more downloads this month.

The preview video and images can be a major factor in this.

The majority of top apps in the App Store use app previews to increase customer conversions.

Once you have a user, however, you’ll need to keep them.

It’s harder than it sounds, and Apple is paying attention.

What can you do to get more downloads for your app?

Improving your ASO is a great place to start. Beyond that, work on marketing your brand and app to improve recognition, awareness, and appeal, from app store description to images, ratings/reviews, and social media presence.

Retention Impacts ASO 

Retention rates are important for mobile device rankings, but the bar isn’t set very high.

The average app has only a 36% retention rate in the first month.

ASO average retention rate

Further breaking things down, we can look at the retention rates by industry.

Media/Entertainment, Lifestyle/Travel, and eCommerce/Retail apps have the best three-month retention rates.

There are so many apps available in the App Store that users download plenty to never use them.

A study found Americans use an average of 30 apps each month out of the roughly 90 they have installed.

This means even if your app is downloaded, it’s unlikely it’ll ever be used beyond the first 72 hours.

How long your app stays installed and how many times it’s used while installed can help App Store search rankings.

Now that you understand how the search rankings work, it’s time to explore best practices for publishing an app to ensure it’s seen and downloaded.

Do Apps with Higher Ratings Rank Higher in Search Results?

This test was done by taking a random sampling of keywords and categorizing them by difficulty related to rankings. 

An “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those in 100+ apps.

How app ratings correlate to search rankings

Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty.

Do apps with better ratings rank higher? Yes.

(But don’t beg for them; earn better ratings for your apps the right way.)

Conclusion 

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden, and the likelihood of discovery quite low.

To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app.

Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve with the tips above.

Have you found success with ASO? What has helped your app rank better? 

The post What is App Store Optimization? appeared first on Neil Patel.