British barrister Graham Stoker announced on Tuesday his candidacy to succeed Jean Todt as head of Formula One’s governing body, the FIA, with Denmark’s record nine times Le Mans 24 Hours winner Tom Kristensen in his leadership team.
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To help give Takuma Sato his due, the Indianapolis Motor Speedway will break from tradition Sunday and single out Sato during driver introductions for his 2020 victory, when there were no fans in attendance.
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Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands.
Checking your subscriber count isn’t always easy, though. For every platform like YouTube that makes your following incredibly transparent, there’s a channel where it can be next to impossible to find your subscriber count.
Notice I said “next to impossible,” not “totally impossible.”
I’m here to explain how you can check your subscriber count on every major channel and social media platform.
It’s vital to know exactly how many subscribers you have on each platform for several reasons.
Let’s say you’re an up-and-coming marketing influencer. Part of your income will come from brands paying you for sponsorships and endorsements. Exactly how much they pay you hinges on how many subscribers and followers you have.
If you can show 50,000 people subscribe to your podcast, 100,000 people read your blog each month, and almost half a million people follow you on Instagram, you’ll be in a very strong position to command a big payday.
Your subscriber count can also help you make decisions on your way to becoming an influencer or growing your business’ following in general. Imagine you created accounts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest when you started your business and posted to all of them equally.
At some point, you need to focus your efforts on the platform where you see the most success. Your subscriber count is a great way to quickly separate the good social media platforms from the ineffective ones. After all, what’s the point of wasting time on Pinterest, where you have half a dozen followers, over Twitter, where you have several thousand?
It’s not just social media subscribers you should think about, though. Perhaps you have a blog that gets upwards of 100,000 visitors every month, but you only have a couple of hundred people on your email list. This indicates your email marketing strategy isn’t working, and you should take steps to change that.
YouTube is one of the more transparent subscription-based platforms out there. Log in to your account, click on your profile photo, and head to your channel. You’ll see your subscriber count underneath your channel’s username.
You can also see your subscriber count by navigating to YouTube Studio. In addition to the overall numbers, you can find a list of your 100 most recent subscribers.
Visitors to your channel see a shortened version of your subscriber count rounded down to the nearest 10, 100, or 1000 subscribers. YouTube Studio provides a handy table showing how your subscriber count will be displayed to viewers.
YouTube also notifies you within YouTube Studio and via email when you hit certain subscriber milestones.
Podcast success goes way beyond subscriber count, but the metric many podcasters want most is how many people subscribe to their podcast. This is often the hardest number to find.
Part of the problem is consumers can use dozens of different podcast apps to subscribe to shows rather than a single platform like YouTube. That means your podcast subscriber count will only ever be an estimate.
Most podcasting platforms, from the free to the pricey ones, provide some way to check your subscriber count. The method (and accuracy) varies by platform. The platform, however, should make it clear how to find this number. It’s usually to the side of where you post your podcast to begin with.
Some podcasting apps release subscriber numbers, though. You can end up with a bit more accuracy this way, but it takes more legwork on your part.
A couple of these are Podcast Addict and Castbox, though both account for about two percent of the market. Multiplying either subscriber count by 50 could give you a vague idea of how many subscribers you have in total, but it won’t give you the full picture.
A final suggestion from The Podcast Host is to publish a new episode and hold back from promoting it on social media, email, or anywhere else. In theory, any downloads occurring within about 24 hours of your show being posted are automatic downloads from subscribers; so if you have 50 downloads within a day of posting your episode, you likely have around 50 subscribers.
Most social media platforms make your number of subscribers readily available, so finding them is simply a matter of knowing where to look.
Here’s how you can find your subscribers on all of the major social media platforms.
How you check your follower count on Facebook will depend on whether you have a private user account or a business page.
Private users can allow people to follow them by turning on public posts and allowing people who aren’t their friends to follow them. This is an excellent option for bloggers and public figures who don’t want to have a private and a business Facebook account.
If this is you, head to the “Friends” tab on your profile page and click the “Followers” sub-tab. This will show you a full list of followers. You can see the total figure even faster by reading the “Intro” section on your profile page.
Facebook Business Page owners will need to navigate to their page, click on the “More” tab and then “Community” in the dropdown menu. Here you can find your total follower count, what your followers have posted on your page, and any posts where your business page was tagged.
Instagram puts your number of followers front and center. At the top of your profile, you can see how many people you’re following and how many people follow you. Once you get over 10,000 followers, the number will be rounded down to the nearest 100 or 1000 followers.
If you want to get an exact subscriber count, use Instagram’s Insights tool. Navigate to that section on the app and click on “Audience” to see an exact follower count and a growth comparison with the previous week.
If you have fewer than 10,000 followers on Twitter, you can see exactly how many people follow you by looking at your profile page. If your follower count is higher than that, Twitter rounds the nearest one hundred followers.
To find the exact subscriber count on Twitter, head to the Analytics section and hover your mouse over the subscriber number in the top right-hand corner. An exact count will appear.
The only way to see your subscriber count on Snapchat is to have a Public Profile. Not only will you be able to see your subscriber count on the back-end of the platform, but you’ll also have the option to display your follower count publicly.
You need a Pro account to check your subscriber count on TikTok. With this kind of account set up, head to the “Settings” menu and click on “Analytics.” This shows a graph with how many video views you received over the last 28 days and how many followers you have.
Note: You need to wait seven days after creating a TikTok Pro account before analytics data becomes available.
When I talk about subscribers on LinkedIn, I don’t mean the number of connections you have. I’m talking about the number of followers you have.
To see how many followers you have, sign into your account and scroll down to find the “Activity” section. There you can see your exact number of followers.
Track your Pinterest subscriber count on your Analytics dashboard. In addition to your follower count, you can see engagement metrics, popular pins by your fans, referral traffic, other top influencers, and competitor data.
People don’t subscribe to blogs in the same way they subscribe to YouTube channels or podcasts. That makes coming up with a subscriber number a little trickier. Here’s what you can do to estimate your subscribers.
Having an email newsletter is probably the best way to gauge how many people “subscribe” to your blog. However, you need to ask people to enter their email addresses without giving them anything other than your updates in return, as Ahrefs does, for example.
If you offer them something like a discount on a product you sell, you can’t prove they actually read your blog every week—they may immediately stop reading after they get their discount.
Checking your blog subscriber count can be as simple as opening up your email marketing platform and seeing how many people you have on your email marketing list.
If you don’t think your email list accurately depicts your subscriber numbers, you can use a Google Analytics report to estimate the subscribers you have. Navigate to the “Audience” tab, click on the “Behavior” dropdown menu, and choose “New vs Returning.”
This will give you a chart that separates new users from returning visitors. I’d recommend taking the data over the last 30 days to get an accurate idea of your subscriber count.
Your subscriber count is certainly worth knowing, but it isn’t the end-all, be-all. Measuring the engagement on your website, YouTube, and social channels is also an effective way to show brands and other potential partners how valuable your following is.
It’s also a great way for you to determine which social media accounts are worth your time.
If you’re still feeling a bit stuck, whether with subscribers or engagement, that’s okay—there are a lot of metrics to take into consideration. For some extra help, check out my guide on how to make social media marketing work for you.
On which platform do you have the most subscribers?
Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming.
Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as:
The list goes on!
Picking the right TLD is just as important as choosing the rest of your domain name. You want the best option for your business type to establish trust with your target audience and one that’s memorable.
In this guide, you’ll learn about the different TLD types, which ones you can and can’t buy, and how to know what type is the best fit for your business.
A top-level domain (or TLD) is the last segment of a domain name.
For example, the TLD for NeilPatel.com is “.com.”
.com is just one of the many options available, though.
The Internet Assigned Numbers Authority (IANA) officially recognizes three types of TLDs.
The gTLD contains the most common top-level domains, and anyone can register most of these domain extensions.
Some of the generic top-level domains in this category include:
In 2011, ICANN extended gTLDs to companies and organizations. It helps brands register their name as a domain extension.
A few real-life examples are:
Some companies choose to use extended gTLDs as redirects. For instance, if you go to search.bing, it redirects to bing.com. Others, like .cern, strictly use their extended gTLDs.
Businesses can also register generic TLDs around their industry niche.
For example:
An sTLD are domains sponsored by a specific entity like a business, government, or other groups.
In this category, you’ll find domain extensions for:
The last type of top-level domain is ccTLD. These domain extensions are reserved for countries, sovereign states, and territories.
These codes are two letters long and represent the country or territories’ abbreviated name.
For example:
However, ccTLDs are not only for countries. Businesses use ccTLDs to geotarget users in different markets.
For example:
Think of your domain name as your brand’s search representative.
Some TLDs may hinder your branding because of spam associations, while others could improve your search result rankings.
Below, we’ll unpack some of the most common TLDs to help you select the perfect domain name for your business.
Not all domain names are available for anyone to buy. These are restricted top-level domains known as rTLDs.
To obtain an rTLD, you need to meet specific criteria laid out by the TLD’s registry.
For example:
Trademarked rTLDs aren’t available unless you can prove you are the trademark owner. For example, you can’t buy a .nescafe or .walmart domain name unless you own the company in question.
rTLDs can also be geo-location domain names. You can’t buy a .nyc domain name unless you have a valid New York City address.
These controls help prevent fraud and forgery and give users a sense of security when using these sites.
If you meet the requirements for some of the most common rTLDs, here are the steps to take to purchase them:
If you run a business, blog, or another professional website, a .com TLD is probably the way to go.
The .com stands for commercial. It’s one of the best TLD domains to use because people view it as credible, trustworthy, and more memorable than other obscure domain extensions.
A study from GrowthBadger found .com is the most trusted TLD. Plus, people are 3.8 times more likely to simply assume a domain ends in a .com than anything else, meaning if they try to go directly to your website, they’ll probably end with a .com by default.
However, there’s a catch.
Anyone can register a .com domain extension, and because it suits a range of business types from business coaches to online stores, it’s not easy to find a .com no one has snatched up already.
If your perfect domain name is unavailable, not all hope is lost. There are strategies you can use before settling on a complete rebrand. For instance, you could try to buy the domain from its current owner or use a reasonable variation on your company’s name.
You can try an alternative domain extension like .net (more on this below) or add a country code if it makes sense to do so.
The .org stands for “organization” and is commonly used by nonprofits, social causes, groups, and clubs.
Examples include:
Using the .org extension can give your brand more credibility than other extension options.
That said, anyone can register a .org—there isn’t a regulating body. However, it’s best to buy another domain extension if your site doesn’t fit into one of those three categories.
Why?
Users already associate the domain with nonprofits and groups, and it could be confusing if you’re a SaaS business with a .org. Worse, if you don’t run a nonprofit, consumers could feel like you’re trying to trick them by having a .org.
If you run a nonprofit and want to use .org, keep in mind that 44 percent of people remember .com TLDs, while only 32 percent recall .org extensions.
The lower memorability score could end sending people to the wrong site. But, you can avoid this by buying the .com version in addition to the.org. It will protect your brand because no one else can buy the .com, and you can set up a redirect to your .org site.
The .net domain extension is another option for businesses, but it’s not a great fit for everyone.
The .net stands for network, and the extension is for:
If your business has nothing to do with tech, it usually won’t be the best option. An excellent example of an exception to the rule is behance.net. The website is an online design community and has nothing to do with providing internet or database services.
However, it works for their brand because it is a network for designers and clients to find each other.
From an SEO point of view, the .net is better than most other lesser-known extensions if you’re in the tech industry or work for another brand .net fits with. It’s been around long enough for people to remember it, and it’s considered trustworthy and authoritative.
Ready to buy a domain name? Fortunately, it’s usually a straightforward process.
Two of my favorite domain registrars are Bluehost and Namecheap.
Both sites are easy and straightforward to use, though they serve different purposes. Bluehost provides hosting and other services, while Namecheap is strictly for buying domains.
You can buy common TLDs such as .com, .net and .org as well as alternative domain extensions like .io, .so, .new, etc.
Besides branding, choosing a TLD has an impact on your SEO. Here are the main things you need to consider when deciding on a TLD domain.
Unfortunately, some TLDs are associated with nefarious online behavior. If you use them, Google might assume your site isn’t safe, and you’ll never make it to the top of search results.
According to Spamhaus, these are the TLDs with the spam worst reputations:
Besides search engine rankings, using an alternative domain extension can affect your click-through rate (CTR). For example, if your target audience is unfamiliar with the TLD, they might not view your site as safe, and you won’t get traffic.
In the same study from GrowthBadger, these were the TLDs that have the lowest trustworthiness, factoring in things other than spam:
Depending on your industry, using an industry-specific TLD could boost your SEO.
For example, several start-ups use the TLD of .tech or .io. Other options include using .food for a food blog or .travel for a tour operator.
Using an industry-specific TLD tells Google and people what your site is all about, which can help improve your rankings and CTR.
Examples of sites using industry TLDs:
Yes, we know we just said .io had a low trustworthiness rating. This is because many folks simply don’t know what it refers to, which is understandable. This TLD is a play on I/O, meaning input/output in computer science terms, so it follows that tech (particularly gaming) companies would use it.
Is your business tied to a specific location?
You might get an SEO boost by using geotargeting in your TLD.
It signals to Google that your site serves a particular country or city, and it could make your pages visible to people searching from those locations.
You can also use TLD geotargeting if you have a business that operates in multiple countries worldwide.
For example, Amazon has:
A top-level domain is an integral part of your website’s structure. Before you buy one, take the time to look at the different TLD options and select the best one to represent your business online.
If you need to change your TLD or domain name later, you can. But, you’ll need to 301 redirect the old domain and every page to the new one, and it can take up to six months for your traffic to recover.
It’s much easier to start your website on the right foot than have to go through a site migration process, hindering your bottom line and SEO content marketing efforts.
Which top-level domain will you choose for your business?
Texas-based Steve Torrence beat Doug Kalitta in the Top Fuel final on Monday at the rain-delayed Mopar Express Lane NHRA SpringNationals at Houston Raceway Park.
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Max Mosley, the former president of motor racing’s governing body, the FIA, has died of cancer aged 81.
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Starting your own business is one of the most rewarding ways to make a living. You get to see profits and growth as a direct result of the hard work you put in. But being a small business owner – or freelancer – comes with all sorts of unique challenges. In addition to selling your product or services, you also have to handle scheduling, bookkeeping, and financials for yourself.
Making sure you’ve got the right tools in place can make a huge difference to the success of your business. One of the tools you’re going to need: a solid business bank account. Below we take a look at why you need a business bank account, how to make the best choice when deciding on which business bank account to choose, what features you should be looking for, and how to make sure you’ve got a solid application for approval.
First off, let’s take a look at some of the reasons you need to open a business bank account in the first place.
It helps you keep your personal finances and business finances separate
The main advantage of having a business banking account is that it allows you to separate your personal finances from the finances of your business. If you’re a freelancer or sole proprietor, this saves you time and energy come tax season. If you’ve got employees then having a business bank account is something you’re definitely going to need.
Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business.
It Lets You Maintain Better Bookkeeping for Taxes
Did we mention that taxes are important for small businesses? They are. Having a separate account for your small business lets you easily know what is a business expense and what isn’t. That makes for a streamlined process when filing taxes or handing them off to an accountant. The process saves you time and money. Also, mixing up personal and business finances is one of the easiest ways to get yourself in trouble with the IRS.
It Makes You Look More Professional to Customers, Clients, and Peers
Opening a small business account means you accept payments to your business name. This means if a customer were signing a check to your company they’d make it out to the name of your business, rather than to your name personally. That perception matters.
A small business bank account is the cornerstone to building your business credit. This allows you to apply for things like business credit cards, mortgages in the business name, and business lines of credit. All of these are important things for growing your company in the future.
Just because you’d like to open a business bank account doesn’t automatically mean you’re going to be able to. When you apply for a business bank account the bank will do background checks to make sure that you’re going to be a good customer.
Common reasons why someone might be denied a business bank account include poor personal or business credit history, the registered location of the company, engagement in banking activities that are deemed high risk, and association with high-risk industries. The last issue can be a particular problem for folks trying to open up a small business. While their own activities might be perfectly legal – or legal in their own state – association with an illegal business can sometimes lead to rejection.
For instance: when a person is selling CBD they might get rejected for its association with marijuana, which remains illegal at a federal level. Another example of high-risk clients for banks is any company that may have a high degree of chargebacks from customers, like the travel industry.
Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business.
There are a couple of things you can do to help your high-risk business get approved for a bank account. The first is very basic: make sure you have got all of your legal documentation – and other material needed to sign up for a bank account – in perfect working order when going through the application process.
Being meticulous about what your business is and how it operates makes it harder to be turned down. You can also look for merchant accounts that specifically deal with high-risk clients, though those accounts can come with greater fees.
There are a number of different factors to consider when looking for a business bank account. Here are some things you’re definitely going to want:
You shouldn’t have to go into a brick-and-mortar location to do your banking. Being able to bank on the internet – and on your phone – means that you can get your banking done anytime and from anywhere.
If you’re able to bank on your phone, you also want to be able to deposit checks through the app. That way you’re not encumbered with going into a physical location every time you have a check to cash.
When running a business you’re going to want easy access to all the money going in and out of your account for bookkeeping purposes. Having easy access – and easy to understand – transaction records makes that a lot easier.
Having sub-accounts within your main account where you can automatically allocate money for taxes, savings, and expenses makes it easier to make sure you’re actually turning a profit with your business. It’s also imperative to the wildly popular profit-first model.
Understanding what you’re paying for each month and how much it costs allows you to save for the future. With tons of great options for a business bank account, you shouldn’t be putting your hard-earned money towards paying unnecessary banking fees.
Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business.
After you’ve decided which business bank is right for you, you’re going to want to look at what you need to open for a business bank account. The type of information varies depending on whether you are a sole proprietor, LLC, corporation, or partnership. You can double-check that you have the proper documentation necessary by taking a look at this article. In general some things you’re going to want the following:
Here are some common reasons why you might be denied a business bank account:
Getting started with a business baking account can seem intimidating at first, but having a business account for your company will save you a lot of time and hassle in the long run.
Graham Isador is a writer in Toronto. His work has appeared at GQ, VICE, and Men’s Health, among other places.
The post How to Choose the Right Business Bank Account appeared first on Credit Suite.
Location: Europe
Remote: Yes
Willing to relocate: Not at the moment
Technologies: JavaScript, ES6+, React.js, Next.js, Gatsby, Redux, Apollo, GraphQL, Node.js, Express, data visualizations (D3.js, Mapbox, Leaflet), WordPress, React Native, Bootstrap, Material UI, Webpack, PostgreSQL, AWS, Heroku, Firebase, TypeScript, headless CMS (Contentful, Prismic, Strapi) and more.
Résumé/CV: https://drive.google.com/file/d/1ngTkTVeDaakyFxEmPyyqyMuKxD6…
Email: mail[at]andrejgajdos.com
I am a full-stack web developer with over six years of experience delivering software. I have worked for clients all around the world in many different industries. I have delivered solutions for solo founders, startups, digital agencies and big companies, such as Apple. I have background in computer science and am able to create everything from small business websites to custom web applications.
I am available for part-time engagements 2 days/week.
Personal Website: https://andrejgajdos.com
LinkedIn: https://www.linkedin.com/in/andrejgajdos
Github: https://github.com/AndrejGajdos