My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy.

If you don’t write often, you may feel otherwise, but just follow this
and you’ll be good to go when it comes to writing. Or, you can just watch the
video below.

But still, you write a blog post and then what do you do?

Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

Here’s the thing: I figured out the perfect formula to promoting content.

Best of all, it’s not complex. Heck, it doesn’t even take 30 minutes. It’s so easy that I broke it down into 6 steps.

And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post.

35,492 visits in a week isn’t too shabby. The post didn’t do exceptionally well and it didn’t tank. It was just an average post.

Now you probably won’t see the same results as me as I’ve
been doing this for a long time, but your results will be much better than what
you are currently getting. Hence, I used the number of 3,549 in the title as
you should be able to drive 1/10th of what I am generating.

So, let’s dive right into the formula.

Step #1: Optimize your headline

8 out of 10 people will read your headline, but only 2 out of 10 people will click through on your headline to read the rest of your article.

No matter how well written your content is, promoting it won’t
be effective if no one likes your headline.

Now I know what you are thinking… I’ve already published my
article, is it too late to change my headline?

Nope, you can always change your headline, just try not
to change the URL of the article once it is already published. And if you decide
to change the URL, use a
301 redirect.

There’s a really simple way to come up with headlines that work. Heck, it doesn’t even take more than a minute or two.

Just head over to Ubersuggest and type in the main keyword or phrase your article is about.

You’ll see a report that looks something like this:

Now I want you to click on “Content Ideas” in the left-hand navigation.

You should now see a report that looks like this:

This report shows you all of the blog posts around the web
that contain your keyword or phrase within their title. And it breaks it down
by social shares, backlinks, and search traffic.

You can use this to see what is working in your space.

Ideally, you want to look for headlines that have thousands of social shares (or hundreds if you aren’t in a popular industry), at least 10 backlinks, and more than 100 estimated visits. Just like the example below.

Making your headlines similar to ones that meet those 3 criteria
will increase your odds of getting more traffic.

Step #2: Add 3 internal links

The easiest way to get your new content more love is to
build links.

Yes, links are hard to build, but internal links are not…
plus they are still effective.

I rank for competitive terms like “digital marketing”…

A lot of it has to do with internal links. I link to my main
digital marketing page within my sidebar and within my content.

Every time you publish a new blog post, I want you to go into your older content that is relevant to your newly published blog post and add a link to it. Do this to 3 of your older blog posts.

This helps with indexing and it also helps your new
content rank higher on Google.

Step 3: Share your content on the social web carefully

The problem with social media marketing is that people think they can just share their content on sites like Facebook or LinkedIn and it will automatically do well.

Sadly, it won’t because billions of URLs have been shared
already.

In other words, we just tend to ignore most of the links
people share.

But there is a simple way to stand out and get thousands of visitors from the social web, just like I get.

So, what’s my secret?

Well, I will give you a hint. Just look at one of my most
recent posts on LinkedIn:

And here is one from Facebook:

Do you notice a pattern?

I’m evoking curiosity. In other words, I am piquing your
interest and if you want to know the “solution” you have to click through to my
site.

With the LinkedIn post, I tell you that marketing is going
to change next year. I also make a point to say how it is going to change in a
way that nobody is talking about.

I do this because we all can assume marketing will change. But
by saying it is in a way nobody is talking about, it evokes curiosity. And if
you want to know how it will change you have no choice but to click through
over to my site to read the rest.

With my Facebook post, I also evoke curiosity. I talk about a Google algorithm update, but I hint that I have an answer to leveraging Google’s latest algorithm update. And if you want to know what it is, you have to click through over to my site.

Whenever you post on the social web, evoke curiosity if you want people to head over to your site.

The easiest way to do this is that every time you share one of your articles on the social web, add a few sentences above the link that helps pique peoples’ interest.

Step #4: Message everyone you link out to

It’s common to link out to other sites within your blog
posts.

Heck, sometimes I even link out to my competition.

If you don’t ever link out to other sites, you are making a
big mistake. It helps with authority and trust.

If you are using stats and data within your article, you
want to cite your sources. This brings credibility to you and it helps brand
yourself as an expert which can help with Google’s medic
update.

Now, when you link out to a site, go and search their email
address. You can typically find their email address on their website.

Or if you can’t find their email address, look for a contact
page on their site, you’ll typically see a form that you can fill out.

Whether you find an email address or contact form, I want
you to message each and every single site you link out to with a message that
goes like this:

Hi [insert their first name],

I just wanted to say, I love your content. Especially your article on [insert the name of the article you linked out to].

I linked to it from my latest blog post [insert URL of your blog post]. It would make my day if you checked it out and even shared it on your favorite social network if you enjoyed it.

Cheers,

[insert your name]

When I send out these emails, I am getting 50 to 60% of the people to respond and share my content. But of course, my blog is popular, so for me, it isn’t too hard. But it hasn’t always been that way, and I’ve been leveraging this tactic for ages.

On the flip side, I also use this tactic on a few of my
blogs that are in other niches and don’t use my name (no one knows I own them)
and I am seeing success rates around 20%.

Just make sure you don’t use this tactic to ask for a link back.
Your success rate will be slim.

Step #5: Send an email blast

These last two tactics produce a large portion of my
results, and you shouldn’t take them for granted, no matter how basic they may
seem.

If you already haven’t, start collecting emails from your
site. You can use free tools like Hello Bar
to create popups or sliders.

Hello Bar will plug into whatever email provider you are
currently using.

Once you are up and running, every time you release a new
blog post, send out an email blast.

Here’s an example of one of my email blasts.

It’s so effective it generated 13,544 clicks.

I’ve found that you can drive good traffic from emails as
long as you do the following:

Scrub your list – if someone doesn’t open your emails over the last 30 or 60 days, remove them from your list. It helps keep your emails in people’s inboxes.
Send text-based emails – if you look at the email I sent, I keep it simple. No images, nothing fancy, just text and a link back to my site. It’s that simple.
Evoke curiosity – just like how I explained with the social media posts, your emails won’t do well unless you evoke curiosity.

As you write more content you will get more traffic, which will cause your email list to grow. That will also cause you to get more traffic. 🙂

Step #6: Send a push notification

I don’t know why so few sites are leverage push notifications. It’s so effective I believe I will get more traffic from push notifications in 2020 than I will from email marketing.

To give you an idea, when I analyze my competitors in the
marketing arena, only 3 out of 19 use push notifications.

In other industries, the percentage is far worse, which means there is more opportunity for you.

Here’s how push notifications work….

Someone comes to your site and through their browser, they get a message if they want to subscribe to your site.

A portion of your visitors will click “allow”. With NeilPatel.com, roughly 5.4% of visitors are currently clicking “allow”.

You can send push notifications and get subscribers using a
free tool like Subscribers.com.

And then when you write a new blog post, you log into Subscribers.com and click on the “Create Notification” button. From there you will see a screen where you can enter the title and description of your latest post.

As you can see from the image above, you’ll notice that I use an “icon” image, a “large” image, and I show “custom buttons.”

Using those 3 elements is the key to getting the most
traffic from push notifications. Here are some of my stats from using
Subscribers.

I’m getting roughly 6,000 visits from every push notification
I send. That’s not too bad.

And if you are curious about what a push notification looks like, here’s what people get when I send it out.

What’s cool about push notification is no matter what
website someone is on, they will see a message similar to the one above, which
will bring people back to your site.

No dealing with spam filters or messages not going through. Plus, if someone isn’t online when you send a push notification, the next time they use their web browser they will see your message.

Conclusion

Promoting your content doesn’t have to be hard.

You don’t need “advanced” tactics or anything that is out of
the box. The basics work well, and I have been using the above formula for
years… literally.

Now, I know there are other things you can do to promote your content, but let’s be realistic: we are all strapped for time. And I’ve found the ones I’ve mentioned above to produce the biggest bang for the buck.

So, what other simple ways do you promote your content?

The post My 6-Step Content Marketing Formula That Drives 3,549 Visitors appeared first on Neil Patel.

How Google’s Bert Update Will Affect Content Marketing

Google announced that it has been rolling out a new update call Bert.

I know what you are thinking… does this update really matter? Should I even spend time learning about it?

Well, Bert will affect 1 in 10 search queries.

To give you an idea of how big of an update this is, it’s
the biggest update since Google released RankBrain.

In other words, there is a really good chance that this impacts your site. And if it doesn’t, as your traffic grows, it will eventually affect your site.

But before we go into how this update affects SEOs and what you need to adjust (I will go into that later in this post), let’s first get into what this update is all about.

So, what is Bert?

Bert stands for Bidirectional Encoder Representations from
Transformers.

You are probably wondering, what the heck does that mean, right?

Google, in essence, has adjusted its algorithm to better understand natural language processing.

Just think of it this way: you could put a flight number into Google and they typically show you the flight status. Or a calculator may come up when you type in a math equation. Or if you put a stock symbol in, you’ll get a stock chart.

Or even a simpler example is: you can start typing into Google and its autocomplete feature can figure out what you are searching for before you even finishing typing it in.

But Google has already had all of that figured out before
Bert. So let’s look at some examples of Bert in action.

Is Bert even useful?

Here are 4 examples
of Bert.

Let’s say you search for “2019 brazil traveler to usa need
visa”.

Before Bert, the top result would be how US citizens can travel to Brazil without a visa. But look at the search query carefully… it’s slight, but it is a big difference.

The search wasn’t about US people going to Brazil, it was
about people from Brazil traveling to the US.

The result after the Bert update is much more relevant.

Google is now taking into account prepositions like “for” or
“to” that can have a lot of meanings to the search query.

Here’s another example… “do estheticians stand a lot at work”…

Google used to previously match terms. For example, their
system used to think “stand” is the same as “stand-alone”.

Now they understand that the word “stand” has the context of physical demand. In other words, is the job exhausting… do you have to be on your feet a lot?

And one more, “can you get medicine for someone pharmacy” …

As you can see from the before and after picture, it’s clear
that the new result is more relevant.

Same with this one on “math practice books for adults” …

Is that the only change?

It isn’t. Google also made changes to featured snippets.

For example, if you searched for “parking on a hill with no
curb”, Google used to place too much emphasis on the word “curb” and not enough
emphasis on the word “no”.

That’s a big difference… and you can see that in the
results.

The new changes this algorithm update brings makes it much more relevant for searchers and it creates a better experience for you and me and everyone else who uses Google.

But how does it affect SEOs?

You need to change your SEO strategy

There are three types of queries people usually make when
performing a search:

Informational
Navigational
Transactional

An informational query is like someone looking to lose
weight. They aren’t sure how so they may search for “how to lose weight”.

And once they perform the search, they may find a solution such as different diets. From there they may search for a solution, using a navigational query such as “Atkins diet”.

Once someone figures out the exact solution, they then may perform a transactional search query, such as “the Atkins diet cookbook”.

From what we are seeing on our end is that Bert is mainly impacting top-of-the-funnel keywords, which are informational related keywords.

Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content.

Typically, when you create content, which is the easiest way
to rank for informational related keywords, SEOs tell you to create super long
content.

Yes, you may see that a lot of longer-form content ranks well on Google, but their algorithm doesn’t focus on word count, it focuses on quality.

The context of the tweet from Danny Sullivan, who is Google’s search liaison, is that he wants SEOs to focus on creating content that is fundamentally great, unique, useful, and compelling.

So when you use tools like Ubersuggest to find new topics to go after, you need to make sure your content is super-specific.

For example, if you have a business about fitness and you blog about “how to lose weight without taking pills”, your content shouldn’t focus on diet shakes or supplements or anything too similar to diet pills. Instead, it should discuss all of the alternative methods.

I know what you are thinking, shakes and supplements may not be diet pills and they aren’t the same keyword but expect Bert to get more sophisticated in the next year in which it will better understand what people are really looking for.

Additionally, you should stop focusing on keyword density.

Yes, a lot of SEOs have moved away from this, but I still
get a handful of emails each day asking me about keyword density.

Keyword density will even be less important in the future as
Google better understands the context of the content you are writing.

So, where’s the opportunity?

As I mentioned, it’s related to creating highly specific content around a topic.

It’s not necessarily about creating a really long page that talks about 50 different things that’s 10,000 words long. It’s more about answering a searcher’s question as quick as possible and providing as much value compared to the competition.

Just like when you search for “what is it like to be in the
Olympics”, you’ll see a list of results that look something like this:

Although the first result has the title of “What it’s like
to go to the Olympics”, the article doesn’t break down what it is like to go as
an attendee, it breaks down what it is like to go as an athlete. Just like a
searcher would expect based on the query.

Bert was clearly able to figure this out even though the title could have gone either way. And the article itself isn’t that long. The article itself only has 311 words.

If you want to do well when it comes to ranking for informational keywords, go very specific and answer the question better than your competitors. From videos and images to audio, do whatever needs to be done to create a better experience.

Now to be clear, this doesn’t mean that long-form content doesn’t work. It’s just that every SEO already focuses on long-form content. They are going after generic head terms that can be interpreted in 100 different ways and that’s why the content may be long and thorough.

In other words, focus more on long-tail terms.

You may think that is obvious but let’s look at the data.

It all starts with Ubersuggest. If you haven’t used it yet, you can type in a keyword like “marketing” and it will show you the search volume as well as give you thousands (if not millions) of keyword variations.

In the last 30 days, 4,721,534 keyword queries were performed on Ubersuggest by 694,284 marketers. Those 4,721,534 searches returned 1,674,841,398 keyword recommendations.

And sure, SEOs could be typing in head terms to find more long-tail phrases, but when we look at what keywords people are selecting within Ubersuggest and exporting, 84% of marketers are focusing on 1 or 2-word search terms.

Only 1.7% of marketers are focusing on search terms that are
5 or words longer.

Following the strategy of creating content around very specific long-tail phrases is so effective that sites like Quora are generating 60,428,999 visitors a month just from Google alone in the United States.

And a lot of their content isn’t super detailed with 10,000-word
responses. They just focus on answering very specific questions that people
have.

Conclusion

Even if your search traffic drops a bit from the latest
update, it’s a good thing.

I know that sounds crazy, but think of it this way… if
someone searched for “how to lose weight without diet pills” and they landed on
your article about how diet pills are amazing, they are just going to hit the
back button and go back to Google.

In other words, it is unlikely that the traffic converted into a conversion.

Sure, you may lose some traffic from this update, but the
traffic was ruining your user metrics and increasing your bounce rate.

Plus, this is your opportunity to create content that is super-specific. If you lose traffic, look at the pages that dropped, the search queries that you aren’t ranking for anymore, and go and adjust your content or create new content that answers the questions people are looking for.

If you don’t know how to do this, just log into Search Console, click on
“search results”, and click on the date button.

Then click on compare and select the dates where your
traffic dropped and compare it to the previous periods. Then select “Queries”
and sort by the biggest difference.

You’ll have to dig for the longer-term search queries as those are the easiest to fix. And if you are unsure about what to fix, just search for the terms on Google that dropped and look at the top-ranking competitors. Compare their page with yours as it will provide some insights.

So, what do you think about the latest update?

The post How Google’s Bert Update Will Affect Content Marketing appeared first on Neil Patel.

Five Steps to an Effective Content Strategy (And Tools to Start Implementing It!)

Content strategy can be defined as managing all tangible media that you create and therefore own, including written, visual, downloadable, etc. assets. This segment of a marketing plan is continuously demonstrating who you are and what expertise you are bringing into the industry. There is no niche where content marketing wouldn’t work. It all comes… Read more »

The post Five Steps to an Effective Content Strategy (And Tools to Start Implementing It!) appeared first on Paper.li blog.

Three Cheers for Creative Interactive Content –10 Brilliant Business Tips of the Week

The Hottest and Most Brilliant Business Tips for YOU – Make Awesome Creative Interactive Content and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Creative interactive content is in your future!

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!

#10. Tricky Marketing

Our first jaw-dropping tip is all about tips and tricks for marketing your small business. Young Upstarts says there are a few inexpensive ways you can stand out and start to build customer loyalty.

Perhaps our favorite tip was the one about being seen. But what does that mean, anyway?

Be Seen – Be Present

It means, quite simply, to get out from behind your keyboard and go amongst the people. Now, this is probably something which is more likely to be important if yours is a local business. But it probably can’t hurt even if your business is more or less 100% online.

True story time.

The Event

So, did you know what your intrepid blog post writer is also a published author? Yeppers.

And there is a species of marketing which goes along with being an author. In fact, every author has to do something or other like this to market their book. Yes, even Stephen King and JK Rowling! Gone are the days of just letting a publisher’s publicity department do the work. Every author has to help sell their work these days. Bigger name authors go on talk shows; little indies might take out ads on Twitter or run groups on Facebook.

And a couple of years ago, this meant going to a local convention with an indie author friend. We rented a table together and we also ran a panel discussion. Lots of fun!

But beyond fun, it was also a chance to look at marketing. For we were far from the only vendors there. And many vendors were not authors.

One which stood out was a vendor which sold comic books online. Now, they didn’t have to go to the convention. They could have simply continued their advertising efforts online. But it was a golden opportunity. Their audience dovetailed rather well with the people going to the convention (yes, we’re geeks).

Presence was exceptionally valuable. And for this company, it also meant not having to depend on Google’s search algorithms. It meant they could just meet and greet people.

Did they add to their mailing list? Probably. And those people are warm if not hot prospects. Pretty good for a $75 table and about five hours out of two people’s lives.

#9. Finding Your Elusive First Customers

The next awesome tip is about zeroing in and finding your first customers. The SBA gives us the lowdown. Now, this is kind of similar to tip #10, but also not so much.

See, they, too, suggest you be present. And they pulled a leaf right from my indie author marketing book (please put it back – don’t deface books! ), to team up with someone with a complementary but not competitive product.

But they had one great tip which was different.

Make a List and Check it Twice

Oh, Santa. You could be a great marketer the other 11 months of the year.

It’s kind of true! But what do they mean by this?

For startup companies hunting for their first customers, scouring your network is a smart way to get started. Why? Because these people already know you. Even if you’re just Facebook pals from playing Words With Friends, you’re still more familiar than someone who they’ve never, ever interacted with.

Plus most people have an altruistic streak in them. Even when it can sometimes feel as if the world is collapsing, there are a lot of folks who truly enjoy helping others.

How do you ask? Be polite and direct. “Hi, I’m starting a business. Do you know someone who might be interested in ___? Thank you for any leads you may have, and for your time.”

One thing the article doesn’t say, but your intrepid blog writer will tell you – don’t expect perfect answers. And don’t expect everyone to answer. If you can get 25% of your network to reply, and have 75% of those replies be on point, then you’re hitting it out of the park.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Engage your customers and prospects with creative interactive content.

#8. Networking for Us Introverts

Our following life-changing tip concerns networking tips for those of us who don’t find networking quite so intuitive. Small Biz Trends notes there are a lot of options if you just can’t get the hang of what often looks like a lot of glad handing.

What impressed us the most is that the listed tips tackle certain introvert anxieties head-on.

For example, for people who fear being alone with no one to talk to – bring someone with you! And for those who fear being stuck with someone they have nothing in common with – connect online first! Plus for those who can’t figure out how to break the ice – wear or carry something which is a conversation starter.

This last one truly resonated with us. It’s easy to add an interesting pin to a lapel or carry a funky purse or wear a remarkable tie. Someone is bound to ask you about your NASA pin or your dolphin tie or your Victorian era reproduction purse.

Hey, it can’t hurt.

#7. Management Rescues for Overwhelmed Team Leaders

For our next sensational tip, we looked at helping out overwhelmed team leaders with management. Entrepreneur lays it all out for us.

#6. What’s a Venture Capitalist? Why Should They Matter to You?

A venture capitalist is essentially a professional investor in new businesses. Now, not every business will be able to get VC funding. They mainly just want to toss cash at truly groundbreaking products and services. Think of Uber and Twitter.

But keep in mind – VCs don’t give money out of the goodness of their hearts. They will want a substantial chunk of your business, and they are expecting you to deliver. But if you’ve got a business which is taking off, fast, and you can’t keep up, then your business and a venture capitalist could be a match made in funding heaven.

This tip is so interesting, and it works! The Self Employed says there are best practices in every area, and that includes pitch decks. A pitch deck is the slide show you use to try to convince the VC that they should invest in your business.

We really loved the tip about bringing two separate pitch decks. One is the teaser, for when the VC doesn’t have enough time to really get into things. The other is longer, for when the VC has time and you can get into the nitty gritty.

And consider this – how considerate are you if you ask the VC if they’ve got only a little or a lot of time? Without just launching into something long without asking, you’re telegraphing a lack of respect for the VC’s time and interest level.

Food for thought, eh?

#5. Amp Up the Engagement with Creative Interactive Content

Grab this mind-blowing tip while it’s hot!

Creative interactive content is where it’s at! Buzz Sumo tells us all about it.

Different Kinds of Creative Interactive Content

So you have undoubtedly seen most if not all of these. And the first and perhaps most prevalent one is … (drum roll please)

The mighty quiz!

If you’ve ever whiled away a few minutes to figure out which type of plum you are, then you’ve taken an online quiz. And while such a topic is utterly silly (for the record – your intrepid blog writer has never seen such a quiz although there is a fruit quiz – I’m a banana, apparently).

Quizzes are simple, and they are also kind of a sneaky way of getting information on people. After all, let’s say you sold women’s shoes. Then it would help to know who’s daring and who’s more sedate. That could change how you market to some people – the stilettos or the sneakers.

Figure it Out

We also loved the calculators. And, in fact, we’ve looked at online business calculators before.

The beauty of creative interactive content is that it’s not just helpful to your customers and prospects. It’s also helpful for keeping your website visitors on the page.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Engage your customers and prospects with creative interactive content.

#4. This is How We Get Skynet

Check out this spectacular tip, all about using artificial intelligence in your business. Quuu says there are some terrific ways to incorporate using AI. Now, we’ve heard of chat bots already (and we’ve even covered them).

But there was one area which we really loved.

AI Hiring

Here us out. Or, rather, hear Quuu out. There are any number of lower level tasks which run through the hiring process. Use AI to weed out candidates and to bring other candidates to the fore. You know, the folks with better qualifications.

AI can also bring analytics into the process – and you know how much we love analytics here! Imagine understanding why one version of an ad worked, and another didn’t. Or understanding how and why a few changed words cut down the number of applicants who aren’t good for the job. Because weeding through applicants who have no business being in the applicant pool is a waste of time!

But our favorite part had to do with bias. Using artificial intelligence in hiring can help combat conscious and unconscious biases, so you hire people because of their qualifications, not their looks.

#3. Get on the Training Train

It’s not your imagination: this winning tip can help you with employee training. Effortless HR tells us something which we wish was more intuitive. What’s that?

People have differing learning styles.

So for the people who do best with repeated phrases, big posters might not do the trick. And for folks who need to be hands-on, just showing them won’t help until they can do the work for themselves.

#2. Find Fresh New Vendors

Our second to last unbeatable tip can give you a new perspective on scouting for new vendors. Under 30 CEO points out working with vendors is vital to every business. And this is beyond the vendor credit tier.

Which vendor is the best one to handle your shipping needs? Or packaging? They aren’t all the same. So the article – which we highly recommend you read in its entirety – points out some considerations you may not have, well, considered.

Price, location, and product quality are pretty much a given when it comes to what to think about. But your packager – are they green? Do they offer bulk discounts? How big an order do you need to make before the discount kicks in? After all, a discount is meaningless if your business will never qualify for it.

#1. Create a Great Google Shopping Feed

We saved the best for last. For our favorite remarkable tip, we focused on success in the Google shopping feed. Founder U says there are a number of things to think about. By the way, the Google shopping feed is just another way to talk about the ads which come up when you search.

The article thoughtfully explains how to best write ad copy for the Google shopping feed. We loved their idea of thinking about a game of ‘I Spy’ when writing product copy. The other tip we loved was to use the most common name for what you’re talking about.

So it’s a movie, not a film. And it’s a shoe, not a brogan.

The entire article is so helpful we recommend reading it in its entirety. And get better placement and results!

So which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Engage your customers and prospects with creative interactive content.

The post Three Cheers for Creative Interactive Content –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

How to Rank Your Old, Outdated Content

What percentage of your search traffic is driven by your top 10 pages?

Chances are, it’s a large portion.

Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic.

That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic.

Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

So, what does that tell you?

You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content?

Quality over quantity

I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog.

And, over time, my traffic grew, but not by much.

I was spending all of this time writing and realized that the majority of the content I was publishing never ranked.

So, what did I do?

I started focusing on my old, outdated content to boost my traffic.

Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles.

When I used to write more frequently, my top 10 pages made up 33% of my search traffic.

Since then, I have increased my search traffic by 107% and reduced my reliance on my top 10 pages by 13%.

So how did I do this? Well, as I mentioned, I have my team focus on updating my old, outdated content while I focus on creating new content.

Here’s exactly what I have my team implement, step by step.

Look for pages that were once loved

With Google Search Console, you have access to data for a much longer period of time. You can go back up to 16 months.

So, I want you to compare this month’s results during the same period as last year.

You can do this by clicking on “date” and then “compare.” Next, select your older date period first (should be roughly from a year ago) and then select today’s date period.

I’ve been doing this for a while, so I selected an older date range so you can see a better set of data before my team really focused on updating old content.

You should then see a report that looks something like this:

What you’ll want to do is look for articles that used to get a ton of traffic and have less now. From the screenshot above, you can see that my article on Instagram used to perform really well, but no so much anymore.

Keep in mind that I selected the older date range first. I did this to see which of my old pieces of content used to rank well so I can see if any of them have dropped over the last 12 months.

This will show you old content that Google used to love, but no longer does.

Now, let’s find content that Google never loved.

Look for pages Google never loved

Log back into Search Console and look for pages that have a high impression count but never got any real clicks.

The easiest way to find these pages is to set your date range to the last 28 days and look at each page’s metrics from an impression, click, and CTR perspective.

Sort the CTR column in ascending order (lowest percentage at the top, the highest percentage at the bottom).

Typically, the pages at the top of that list have the most potential. It means that Google is ranking you but you just aren’t getting too many clicks.

It usually isn’t just related to your title tag and meta description. It typically has to do with the content on the page.

Now it’s time to create a list of pages that have the greatest potential.

It’s time to prioritize

Typically, the pages that have the most potential are the ones that used to rank but no longer rank. Google used to rank and like them, which means if you give those pages a little tender loving care, you can easily get them loved by Google again.

The second group of pages that have potential, but not as much as the first, are the ones with a high impression count but an extremely low CTR.

These pages are harder to fix because they never really performed that well.

How to update your old content

Now that you have a list of pages to fix so you can boost your search engine rankings, I want you to log in to Google Search Console, find that article, click on it, and then click on “queries.”

For the keywords that don’t rank in the top 5 or have a high impression volume, I want you to go to your ranking article and see if the article is relevant for that term.

If not, adjust the article to at least include that term and cover that topic.

For the terms you already rank for in the top 5 spots, head over to Ubersuggest and type in those keywords and click on the keyword ideas report.

You’ll then see a report with all of the long-tail variations of that keyword.

If you adjust the article and include any of the long-tail phrases Ubersuggest gives you, you’ll see quick traffic gains.

In other words, if you already rank for the head term, it’s not hard to rank for the long-tail variation of it as well.

In addition to including the right keywords, you’ll want to update the post. Make sure all of the information is relevant, the pictures are up to date, and if you could include any multimedia (like embedding relevant YouTube videos) you’ll be able to increase the time on site of your visitors.

Finally, when updating your content, make sure your article is more thorough than all of the other sites that rank for the terms you are trying to rank for.

Remember that keyword ideas report I had you check out on Ubersuggest? On the right-hand side of that report, it shows you all of the sites that rank for that keyword.

You can quickly see who’s currently ranking in each country, visit their web page, and make sure you create something better.

User metrics

User behavior is one of the biggest factors with Google’s algorithm.

Once you update your old content, you’ll want to optimize for user signals as that’ll help boost rankings.

A great example of user metrics is optimizing your title tags and meta description.

For example, if everyone searched a keyword on Google and clicked on the second result instead of the first, it tells Google that the second result is more relevant and that it should be ranking in the first spot instead of the second.

And Google eventually would make that change.

If you can use persuasive copy and convince people to click on your search listing instead of the competition, eventually your rankings will climb. And you can do so by following these 2 articles:

Over the years, I’ve done a lot of title tag and meta description tests and I’ve also found that these keywords help increase clicks:

What is
Best
Amazing
[lists]
How to
Free
You
Tips
Why
Tricks
Great

You can also use tools like Clickflow to A/B test your meta tags.

Don’t forget to promote (again)

Now that your content is up to date and you’ve optimized your meta tags for clicks, it’s time for you to promote your content.

I know what you are thinking… why would you promote old content, right?

Well, technically it isn’t old anymore.

First of all, you should update the published date or last updated date within your WordPress.

That way search engines know your content is changed, more relevant, and up to date.

Secondly, you need to promote the article. It’s new now, so why wouldn’t you share it with the world?

The simplest thing you can do is share it on the social web. I typically share my content on Facebook, Twitter, and LinkedIn… but you can pick whatever social profiles you have.

Although Google doesn’t really look at social signals, Bing does. Plus, some people who visit your page from the social web may decide to link to your article, which does help rankings.

And if you want to go above and beyond, check out Meet Edgar. It’s what I use to continually schedule my old content to be promoted on the social web. That way I don’t have to manually do it or set reminders.

In addition to social shares, you should consider sending out a text-based email blast to your audience promoting your content.

It’s a great way to get a quick boost of traffic and breathe life into your old content.

Here’s an example of a text-based email blast that I send so you can copy my format.

Subject: How to Generate 10K visitors from a Brand New Blog in Under 6 Months

If I tell you to do 100 things to grow your traffic, I know you won’t do it.

Heck, even I wouldn’t. It’s just too much work.

In the spirit of simplicity, just do this and you’ll get to 10,000 visitors.

I’ll even make a deal with you. If you follow it and don’t hit 10,000 visitors and you can show me you followed it, I will help you for free.

That’s how confident I am that it works.

Cheers,

Neil Patel

As you can see, simple text-based emails are generating 30% open rates and 6% click rates for me. Not too shabby.

You can also use tools like Subscribers to send out a push notification. Every time I update a post I send out a push. Look at my stats… I can easily generate an extra 7,000 visitors from a single push.

And don’t forget to build links

The last step you want to leverage is link building. You can use Backlinks to see who is linking to competing articles:

All you have to do is put in a competing URL and select “URL” from the drop-down menu and you’ll see every site that links to that page.

From there, you’ll want to reach out to each site and ask them to link to you.

The easiest way to do this is to leverage the skyscraper technique and the steps in this article.

Conclusion

Once you hit the 150 mark in the number of pages on your site, you should consider focusing the majority of your time to updating old content instead of creating new content.

If you have over 1,000 pages, you should definitely spend 80-plus percent of your time updating old content instead of writing new content.

The key to ranking your old, outdated content is to first focus on the content that used to rank but doesn’t anymore.

Once you fix those pages, you should see results within a month or two. From there, you can then focus on pages that have a high impression count but a low click count.

So, are you going to focus your time on ranking your old content or creating new content?

The post How to Rank Your Old, Outdated Content appeared first on Neil Patel.

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

I have a question for you…

How do you figure out what you should blog about?

If I had to take a guess, you probably come up with ideas based on one of two strategies.

The first is to use tools like Ubersuggest to come up with a list of keywords.

But once you find popular keywords, you have to brainstorm topic and titles ideas.

What a drag, right?

Now, the second way you probably come up with ideas is by using tools like Buzzsumo.

You type in a keyword and it shows you the most popular blog posts that have performed well in the past based on social shares.

But there’s an issue… actually a few issues:

Buzzsumo only shows you 10 ideas… unless you pay them $99 a month.
And just because a blog post has a ton of social shares, it doesn’t mean it will get consistent traffic like you would through SEO. Social shares typically provide a boost in traffic for only a few days and that’s it.
Tools like Ubersuggest show you popular keywords, but it’s not easy to come up with titles based on those keywords.

There must be a better way to find topics you should blog about, right?

There will be in 30 days with your help!

Content marketing made simple

A few weeks ago I made an upgrade to Ubersuggest: I added a free backlink checker called Backlinks.

But why stop there?

I now plan to release a new feature on Ubersuggest that will provide data similar to what you would find on Buzzsumo, but I need your help to do so.

Let’s say you are interested in creating content that gets a lot of traffic.

What’s the process you use?

Well, you probably head over to Ubersuggest and type in a keyword. You’ll see a report that looks something like this:

You then pick a few keywords and create articles about them. Now sure, at least with this approach you are writing content about keywords that have decent search volume.

But what about the title?

Here’s an interesting stat for you… 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of your article.

So how do you come up with that title or headline? One that grabs attention.

What if I made that easy for you?

What do you think of the idea of seeing a list of blog articles that have done well anytime you type in a keyword into Ubersuggest? Something that looks like this.

*The screenshot has fake data… the real version would show real data with real-time results.

It would list out all of the articles that people have written in the past that contain the keywords you researched in both the title and meta description.

The results would then be sorted by:

Social shares – which content got the most shares on social sites like Facebook and Pinterest.
Estimated visits – how many visits is each article receiving from Google? And what are the keywords that each article ranks for?
Backlinks – how many people are linking to each article? What are the URLs, their domain score, and even page score?

What if I showed you all of that in this “Content Ideas” report that I’m going to add to Ubersuggest?

Here are some more screenshots that’ll help describe what I am trying to create for you… this one shows keywords that a blog post ranks for.

And here is one that shows the web pages linking to a blog post.

Would it help you come up with better content topics to write about?

Why should you want this new Ubersuggest report?

When you write any type of content, as a marketer, you want to ensure that it gets the most amount of traffic.

The current tools will either show you how many social shares a similar article received in the past or how people shared content with specific keywords.

But that’s the problem… you aren’t presented with enough data, which means you are more likely to write content that doesn’t perform well.

See, social algorithms are much harder than they were in the past, which means you probably won’t get as many social shares as some of the other articles that have done well.

And SEO is also harder than what it was in the past, which means it won’t be as easy to get rankings.

By seeing content broken down by social share count, estimated visits (organic monthly Google traffic), and backlinks you will have the data you need to pick the right topic to write about. Because if you are picking topics that have a lot of all 3, the chances are that the topic is worth writing about and will do well.

Social shares will provide you that quick influx of traffic at the beginning. Backlinks will help you with referral traffic and over time help you boost your search engine rankings. And estimated visits shows you which keywords to focus on for that article.

And best of all, you’ll see over 100 content (topic) ideas so you’ll have a lot to choose from. I don’t know how long it will take to show you 100 ideas per keywords, but I do know I can do it well under 60 seconds. 🙂

Competitor analysis

I don’t know if you knew this but I already have half of what you can get from Buzzsumo built into Ubersuggest. This part is already live.

Did you know that you can enter a URL into Ubersuggest?

Then when you click on the “Top Pages” navigational button you can then see a list of all of the top articles and pages on your competitor’s site.

The results are broken down based on estimated visits a page receives from Google on a monthly basis, the backlink count, and the number of social shares each page has.

Just click “view all” under “estimated visits” and you will see all of the top keywords that drive traffic to that page.

And under backlinks, if you click “view all” you can see all of the sites linking to that page.

Conclusion

What do you think of this new content ideas report that I am trying to create?

In other words, something similar to Buzzsumo, but I will show you more results as well as show you who is linking to each of those articles and how many visits each article is generating from Google each month?

My goal is to make it easier to find ideas for your next blog post. And of course, increase the odds of you creating content that actually gets traffic and backlinks.

So, what do you think, should I release this free feature within the next 30 days?

And if you think I should do it, what other features would you want me to release?

The post How to Generate 100 Content Ideas in 60 Seconds (Seriously) appeared first on Neil Patel.

5 Tools to Bring Your Content Marketing to the Next Level

Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, can be timely or evergreen, is easy to entice traffic with, and is perfect for boosting your SEO. What… Read more »

The post 5 Tools to Bring Your Content Marketing to the Next Level appeared first on Paper.li blog.

How to Rank New Content Faster

If I write a blog post on any topic, what do you think happens?

It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google.

Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.)

But if you have a lot fewer backlinks and a much lower domain score, what do you think would happen?

Chances are your content won’t get indexed fast and it won’t rank as high as you want.

But there has to be a way to change this, right? Especially without building more backlinks because we all know that’s time-consuming and hard.

To find the most ideal solution, I decided to run a little experiment.

Around five months ago, I sent out an email to a portion of my mailing list asking people if they wanted to partake in an SEO experiment.

As you could imagine, I had well over a thousand websites who were willing to participate. I had to narrow down the list because for this experiment to be effective, a website had to have a domain score of 30 or less and no more than 40 backlinks.

That way it’s at least a challenge to figure out how to rank new content higher.

In addition to that, the site couldn’t be a subdomain, such as domain.wordpress.com. It had to be a standalone site.

Once I removed all of the outliers, I was left with 983 people who agreed to participate in the experiment. Of those, 347 stopped replying or backed out of the experiment due to time commitments, which means I was left with 636.

How did the SEO experiment work?

For all of the sites, we had them write a piece of content. We didn’t make it a requirement that the content had to be about any specific topic or that it had to be written a certain way… we just had them write one piece of content that was between 1,800 and 2,000 words in length.

We enforced the minimum and maximum length limit because we needed the post to be long enough to naturally include keywords, but if it was too long… such as 10,000 words, it would have a higher chance to rank on Google.

Each site had 30 days to write the piece of content and publish it on their site. Within 30 days of the content being published, we looked up the URL in our Ubersuggest database to see how many keywords the post ranks for in the top 100, top 50, and top 10 spots.

We also repeated this search 60 days after the article was published to see if there were any major differences.

The Ubersuggest database currently contains information on 1,459,103,429 keywords from around the world in all languages (a lot of keywords have low search volume like 10 searches per month). But for this experiment, we focused on English speaking sites.

We then split the sites up into 9 groups. Roughly 70 sites per group. Each group only leveraged 1 tactic to see if it helped with rankings.

Here’s a breakdown of each group.

Control group – this group just published the article and didn’t leverage any promotional or SEO tactics. Having a control group allows us to compare how specific tactics affect rankings.
Sitemap – all this group leveraged was a sitemap. They added the article to their sitemap, and we made sure the sitemap was submitted to Google Search Console.
Internal linking – this group added 3 internal links from older pieces of content to the newly written article.
URL Inspection – within Google Search Console you can request that they Crawl and index a URL. That feature is called URL Inspection.
Social shares – Facebook, Twitter, LinkedIn, Pinterest and Reddit were the social sites that this group submitted and promoted their content on.
Google Chrome lookup – for each site in this group, we had 40 people type in the URL directly into their address bar and look up the site. This could have been done on either mobile or desktop versions of Chrome. I added this group in there because I was curious to see if people visiting your site from Chrome browsers affects your rankings.
Meta tags – my team optimized the title tag and meta description for everyone in this group. Based on the article, we crafted the optimal meta tags to not only include keywords but also to entice clicks.
URL – with this group we only optimized their article URL to include keywords and we tried to keep the length around 50 characters as that is what they supposedly prefer.
Everything – this group combined all of the tactics above other than the control group as they didn’t do anything.

Before I dive into the data, keep in mind that if someone was in one of the groups, we did our best to make sure that they weren’t leveraging any other tactic. For example, for everyone who wasn’t in the sitemap group, we had them remove their existing sitemaps for Google Search Console (other than the everything group).

Control group

So how many keywords does an average website with a domain score of 30 or less rank for in Google within a month and even two months?

I was shocked at how many keywords a site could rank for when it barely has any links and a low domain score.

But what wasn’t as shocking is how a web page’s ranking can increase over time. The orange line shows the number of keywords that ranked within the first 30 days and the green line shows the number over the first 60 days.

Sitemap group

You know how people say you need an XML sitemap, well it is even more important if you have a low domain score. At least, that is what the data shows.

When your site has very few links and a low domain score, you’ll find that Google may not crawl your site as often as you want. But by leveraging a sitemap, you can speed up the indexing process, which helps decrease the time it takes for your site to start ranking for keywords.

Internal linking group

Links, links, and more links… it’s what every site needs to rank well. Ideally, those links would be from external sites, but that’s hard to do. So, we tested how internal links impact rankings.

When you add internal links from your old content to your newer articles, it helps them get indexed faster and it helps push them up in the rankings.

Especially when these internal links come from relevant pages that have some decent rankings on Google.

Articles that leveraged 3 internal links had more page 1 rankings than sites that just used an XML sitemap.

URL inspection group

If you aren’t familiar with the URL inspection feature within Google Search Console, it’s a quick way to getting your content index.

Just log into Search Console and type in your article URL in the search bar at the top. You’ll see a screen that looks something like this:

All you have to do is click the “request indexing” link.

Leveraging this feature has a similar result to using the sitemap.

Social shares group

I’ve noticed a trend with my own website, in which if I create a piece of content that goes viral on the social web, my rankings for that new piece of content skyrocket to the top of Google… at least in the very short run.

And after a few weeks, I notice that my rankings drop.

Now, my site isn’t a large enough sample size and there are many reasons why my site ranks really well quickly.

Nonetheless, it was interesting to see how much social shares impact rankings.

Getting social shares substantially performed better than the control group, but similar to my experience with NeilPatel.com, the rankings did slip a bit in month 2 instead of continually rising to the top.

Social shares may not have a direct impact on rankings, but the more people who see your content the higher the chance you build backlinks, increase your brand queries, and build brand loyalty.

Google Chrome lookup group

Do you know how people are saying that Google is using data from Google Analytics and Chrome to determine how high your site should rank?

Well, I wasn’t able to prove that from this experiment.

I had 40 random people directly type in the URL of each new article into Google Chrome. I spread it out over a week, making sure they clicked around on the site and stayed for at least 2 minutes.

The ranking results were very similar to the control group.

Meta tags group

Now this group performed very similarly to the group that leveraged internal linking. And the month 2 results outperformed all other groups.

User metrics are a key part of Google’s algorithm. If you can create a compelling title tag and meta description, you’ll see a boost in your click-through rate and eventually, your rankings will climb.

If you want to boost your rankings through your meta tags, it’s not just about adding in the right keywords, you’ll also want to boost your click-through rate. Follow these steps to do just that.

URL group

The 8^th group tested if URL length impacts how high a new piece of content ranks on Google.

Based on the graph above, you can see that it does. It didn’t have as much of an impact as internal linking or meta tags, but it did have an impact.

The key to creating SEO friendly URLs is to include a keyword or two and keep them short.

If your URL is too long and descriptive, such as:

neilpatel.com/blog/how-to-optimize-your-meta-tags-for-search-engines

The article will rank for very long tail phrases but will struggle to rank for more popular terms like “meta tags” compared to URLs like:

neilpatel.com/blog/meta-tags/

The beautiful part about the short URLs is that they rank well for head terms and long tail phrases.

Conclusion

The charts clearly show that little things like meta tags, URLs, internal linking, social shares, and even sitemaps help.

But the key to doing well, especially if you want your new content to rank well is to not just do one of those things, but instead do them all.

As you can see from the chart, doing everything gives you the best results. Now sure, some of the things are redundant like using an XML sitemap and using the URL inspection feature, but you get the point.

You’ll also notice that when you leverage everything together your results aren’t exponentially better… SEO is competitive and has turned into a game where every little thing adds up.

If you want to do well and have your new AND old content rank faster and higher, you need to do everything.

I know the tactics above aren’t anything revolutionary or new, but it’s interesting to look at the data and see how specific tactics affect rankings.

So, what do you think?

The post How to Rank New Content Faster appeared first on Neil Patel.

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Why do you do keyword research?

It’s to find more lucrative keywords to rank for on Google, right?

But once you find these keywords, you still have to figure out how to rank for them.

For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it.

That way you can start ranking for these newly found keywords.

Here’s what’s new…

Content ideas

The way you rank for a keyword is by creating content around it. I know content isn’t king anymore and that’s because there are over 1 billion blogs on the web. That means Google can be really picky about what they decide to rank.

So now, not only do you need to write amazing content, but you also have to promote it if you want to do well.

To help you with this I created a Content Ideas report in Ubersuggest. So whenever you do keyword research, you’ll see an overview that looks like this:

Just like before, you’ll see a graph at the top with the search volume over time, some keyword recommendations and, at the very bottom, a list of blog posts that performed exceptionally well for that keyword.

When you click on “content ideas” in the navigational menu or you click on “view all content ideas,” you’ll then be taken to a page that looks something like this:

This page shows you all of the popular blog posts that have been written related to the keyword or phrase you searched.

The list is ordered by social shares, so the posts with the highest social shares are at the top. At the bottom, you can keep clicking to see more results. Even if your screen only shows 1 or 2 pages, just keep clicking next and you’ll start to see results for pages 3, 4, 5, etc.

We only show you 20 results per page, but each key phrase will typically have hundreds, if not thousands, of results as our database has over 500,000,000 blog posts from around the world.

And because there are so many results, we’ve also created an easy to use filtering system so you can fine-tune your search by including certain keywords or excluding other ones and even putting minimum and maximum thresholds on social shares.

My favorite part about the content ideas report

I know you can do similar things with Buzzsumo and other tools, but this is why I created the Content Ideas report.

As I mentioned earlier, content isn’t king. You not only have to write amazing content (that’s why I sort the content by social shares as more shares typically mean people love it), but you also have to promote it.

You’ll notice that there are two other columns in this report that make the tool unique… one is “Estimated Visits” and the other is “Backlinks”.

Estimated visits will show you how many visits the blog post generated from Google each month. Just click on “Keywords” and it will even show you the keywords that drive those visits and the position the article ranks for each of those terms.

Backlinks, on the other hand, are all of the referring domains that point to each article. So if 12 unique domains link to that blog post, then you’ll see the number “12” in that column. All you have to do is click on “links” and you’ll see the full list of backlinks.

Not only do I provide a thorough list of backlinks, but I also show you the overall page score, domain score, anchor text, and even the type of link.

The reasons I made the Content Ideas report like this are:

By creating content similar to posts that have a lot of social shares, it increases the chances that the content you are writing is going to do well as people have already shown interest in that topic and even shared it on the social web.
By showing you the keywords a blog post ranks for, you’ll know what keywords to focus on when writing the content. This way your post can rank as well.
By showing you who links to your competition, you can now hit up everyone who links to competing articles and ask them to link to your piece of content.

Less fluff and more data

In addition to the Content Ideas report, you’ll now find that Ubersuggest provides you with more data and less fluff when you perform a keyword query.

For example, if you search for the term “dog food,” it will tell you that the average result that ranks in the top 10 has 72 backlinks and a domain score of 82.

This way, if you want to rank for that term or any other term, you’ll have a rough idea of what you need from an authority and backlink standpoint to achieve a spot on page one.

Conclusion

If you are going to create content or write a blog post, you should check out the Content Ideas report each time before you write.

The last thing you want to do is create content that people don’t care about reading. And this report will give you good feedback so that way you aren’t wasting your time creating content that doesn’t generate social shares, backlinks, or rankings.

You’ll also notice that some posts do extremely well from a social sharing standpoint but terrible from a backlink and a search traffic perspective.

Social shares will bring you more short-term traffic and search engines bring you less traffic upfront, but more consistent traffic over time.

This report will help you find a balance so that you can get both short-term traffic and consistent traffic over the long-haul.

So, head on over and try the new Content Ideas report.

What do you think about the content ideas report?

The post Ubersuggest 4.0: The Ultimate Content Marketing Tool appeared first on Neil Patel.

Step #1: Optimize your headline

Step #2: Add 3 internal links

Step 3: Share your content on the social web carefully

Step #4: Message everyone you link out to

Step #5: Send an email blast

Step #6: Send a push notification

Conclusion

So, what is Bert?

Is Bert even useful?

Is that the only change?

You need to change your SEO strategy

So, where’s the opportunity?

Conclusion

The Hottest and Most Brilliant Business Tips for YOU – Make Awesome Creative Interactive Content and More

#10. Tricky Marketing

Be Seen – Be Present

The Event

#9. Finding Your Elusive First Customers

Make a List and Check it Twice

#8. Networking for Us Introverts

#7. Management Rescues for Overwhelmed Team Leaders

#6. What’s a Venture Capitalist? Why Should They Matter to You?

#5. Amp Up the Engagement with Creative Interactive Content

Different Kinds of Creative Interactive Content

Figure it Out

#4. This is How We Get Skynet

AI Hiring

#3. Get on the Training Train

#2. Find Fresh New Vendors

#1. Create a Great Google Shopping Feed

Quality over quantity

Look for pages that were once loved

Look for pages Google never loved

It’s time to prioritize

How to update your old content

User metrics

Don’t forget to promote (again)

And don’t forget to build links

Conclusion

Content marketing made simple

Why should you want this new Ubersuggest report?

Competitor analysis

Conclusion

How did the SEO experiment work?

Control group

Sitemap group

Internal linking group

URL inspection group

Social shares group

Google Chrome lookup group

Meta tags group

URL group

Conclusion

Content ideas

My favorite part about the content ideas report

Less fluff and more data

Conclusion

GDPR Cookie Consent Agreement

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