Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you.

Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors.

SEO offers many other advantages. SEO offers many other advantages. For instance, it has a fantastic ROI when done correctly. 

If you want further proof of SEO’s advantages, case study after case study shows how a few tweaks can potentially get your site to the front page of Google. 

ubersuggest for ecommerce - search results

A few words of warning before I move on: 

  • Don’t expect results overnight. SEO can take time to yield results, but it’s a valuable investment that pays off long-term. 
  • Don’t let SEO overwhelm you. There are numerous areas of SEO I could discuss here, but let’s just focus on keywords for now.

Why Should E-Commerce Companies Care About SEO Keywords?

With an estimated 4.2 million e-commerce businesses in North America, there’s a ton of competition. 

To stay ahead of the curve, you need to do everything possible to optimize your site, rank higher in SERPs, and increase visibility. You’ve probably guessed by now, but one of the best ways to do this is with strategically chosen keywords.

For guidance, your chosen keywords should be:

  • Relevant to your product and target audience. 
  • Attainable in search results.
  • Lucrative in terms of driving targeted, profitable traffic to your online store.

When it comes to finding keywords, you need resources to help you along the way. This is where Ubersuggest comes in. 

Ubersuggest is a free tool that makes it easy to research keywords and identify which ones to target. 

But, you don’t have to take my word for it. Let’s talk about how Ubersuggest helped our e-commerce customer, Portrait Flip, improve traffic and drive ROI. 

Portrait Flip is an online store that creates real portraits by real artists from customer photos around the world. Using Ubersuggest for its keyword research, the company increased its organic traffic by 70% in just two years and increased revenue by 32.33 percent over their goal. 

Perhaps you think that’s unattainable. However, there’s a simple reason behind the enhanced results: you drive more relevant, organic traffic to your website by optimizing your pages by targeting the right keywords.

How to Use Ubersuggest to Create a Killer Online Store

From SEO audits and competitive analysis to monitoring results and adapting your approach, plenty goes into running a successful online store. However, there’s no need to get overwhelmed. With the right tools, creating a killer e-commerce store isn’t complicated. 

Below are five steps to creating a killer online store using Ubersuggest. (link to each section)

  1. Create a project from your dashboard in Ubersuggest,
  2. Perform an SEO Audit.
  3. Find the right keywords to target. 
  4. Conduct Competitive Analysis
  5. Create a Backlinks Plan
  6. Track Your Progress

I’ll walk you through each step of the way. 

Step #1 Create a project in Ubersuggest

If you’re new to Ubersuggest, you need to start with the basics.

Begin by registering for a free account.

Once you do that, go to the dashboard and click on “Add Your First Project.” Next, add your website URL and name.

create your project using ubersuggest for e-commerce

It’s also essential to connect your project to your Google Account to see how your keyword strategy is affecting your Google presence. Here’s how to do that:

  • Go to the dashboard.
  • Select the project you want to connect to Google Search Console. 
  • Click ‘connect with Google.’
  • Connect the account or select the ‘Use another account’ option.

Remember, SEO takes time, and there might be some trial and error along the way. Therefore, once you’ve set it all up, I recommend you use Ubersuggest at least once a week to: 

  • Check-in on your SEO progress (you can use the different weekly alerts to help you understand where to focus your efforts).
  • Work through the suggestions in your dashboard.
  • See what your competitors are up to and take small steps each week to compete against them.
  • Find new keywords to target on your product pages (try A/B testing product pages with different keywords to see which one ranks higher).

Portrait Flip did this and achieved significant success and savings:

“We were able to create and implement a clear SEO strategy with Ubersuggest starting in January of 2020 that helped our organic traffic take off. We’ve saved thousands of dollars on paid advertising by keeping Ubersuggest at the heart of our SEO, and we’ve watched our SEO and our revenue grow exponentially, too.”

Step #2 Perform an SEO Audit.

The Ubersuggest Site Audit is the best place to start with your Keyword Strategy. When you perform this analysis, you get a general overview of your website’s SEO standing. 

From here, you can understand where your website ranks in terms of industry-standard for optimal SEO health.

site audit using ubersuggest for e-commerce

To perform a site audit:

  • Go to the project dashboard.
  • Find SEO explorer on the left side menu and select ‘SEO Analyzer.’
  • Wait for the analyzer to create a report; your report sorts errors by difficulty and how fixing them impacts your SEO.
  • Review your report. Pay careful attention to the ‘See All SEO Errors,’ on the associated tab.
  • Click ‘What is this, and how do I fix it?’ on the associated tab. 
  • Once you’ve reviewed the major issues, select the ‘SEO Analyzer Overview’ option. This takes you back to the site audit main page.
  • Now, you’re ready to review the second part of your audit report, which details your desktop and mobile web speed. Use the orange circular toggle, to switch between Desktop and Mobile reports.
  • Fix the issues, return to the ‘SEO Analyzer’ overview, and choose the ‘recrawl’ button at the top of the page.
  • Finally, review the report to see if you’ve fixed the errors or if there are any fresh ones. 

Here’s how Portrait Flip used the site audit feature.

First, Portrait Flip optimized its results by focusing on the ‘Broken Link’ finder.

This helped the business understand where it was losing potential customers due to broken product links. 

At first glance, this might not seem like an important issue, but broken links negatively impact your SEO and the customer experience.

Portrait Flip also found the ‘Page Load Time’ report invaluable, as the company was keen to see if any added website code was inadvertently increasing its load times.

Again, this may not seem like a significant issue. However, speed is crucial for online shopping. Ideally, you want your e-commerce store to load within two seconds. Anything above that adds to your bounce rate and customer dissatisfaction and leads to lost sales. 

After fixing simple issues on the Portrait Flipw website, 98 percent of the revenue generated from its SEO and PPC efforts in 2021 came from organic search. 

Step #3 Research Keywords to Target

Now, this is where the fun starts. 

You can use the Ubersuggest Keyword Reports to understand which keywords to include in your content to drive relevant and lucrative traffic.

ubersuggest keyword ideas for ecommerce

There are two main features to focus on here. 

1. Keyword Overview 

The keyword overview allows you to see how competitive a keyword is and its search volume trend over time. To narrow down your keyword choices, think of the general search terms your target audience might use when searching for a product you sell.

2. Keyword Ideas  

The keyword research feature shows you how people search for keywords related to your business and your products. It enables you to uncover valuable keywords that other competitors aren’t targeting.

How Portrait Flip uses these tools:

Content marketing is at the heart of Portrait Flip’s efforts to attract traffic to its site. For example, the business used blogging and posted regularly on its social media channels. However, these efforts weren’t driving traffic the way the company hoped. 

This is where Ubersuggest proved its worth.

  • The Keyword Overview report enabled Portrait Flip to find relevant keywords to focus on and that prospects use in their searches. 
  • Next, Portrait Flip optimized its blog posts and e-commerce product pages with new keywords. 
  • Finally, Portrait Flip used the Keyword Idea and Content Idea reports to help them plan out their next blog topics. 

The results were exceptional.

Portrait Flip exceeded their traffic expectations in one quarter by over 27 percent—and that’s without any paid advertising. If you’re planning on using these reports, here are a couple of tips to get the most out of it them: 

Find The Most Competitive Keywords

Use the ‘SEO Difficulty’ filter to help determine which keywords are more competitive than others. Be intentional in comparing this with the ‘Paid Difficulty’ feature to help decide if you should pay for Google Ads against the keywords. 

NOTE: Keywords with high Paid Difficulty are usually lucrative. However, they are almost always more expensive.

find competitive keywords using ubersuggest for ecommerce

Search by Location

If you want to attract a worldwide audience, search for global keywords on the ‘location’ tab. You can target your geographical search towards specific local traffic or by country. This can help you find unique keywords in different regions to target.

using ubersuggest for keywords by location for e-commerce

Step #4 Conduct a Competitive Analysis

Competitive analysis is an essential part of any effective SEO strategy. By understanding your competitors, you can learn what techniques and keywords they’re using to rank well in search engines and replicate their successes.

Ubersuggest makes this task more manageable than ever. Just use the following tools: 

  • Keywords by Traffic: Go to Ubersuggest, enter the competitor domain URL, and hit “Search” to find the top keywords that the website ranks for. Note any organic keywords and monthly traffic, the domain score, and backlinks. You can also add your competitor’s URL as a project in your Ubersuggest dashboard for regular tracking. 
  • Backlinks Opportunities: Discover what websites are linking to your competitors and get a detailed overview of who to reach out to request links back to your site. Here’s how: 

1. Enter your domain name or URL from your site into the Backlinks Opportunity tool. (Linked above).

2. Enter a competitor domain or a URL from their site. 

3. Click ‘search.’

You can also use the Ubersuggest Chrome Extension for keyword analysis directly in Google search results, YouTube, AND Amazon pages for further insights.

ubersuggest chrome extension

Here’s how you’ll see the data in your SERPs: 

You can also remove competitors or add them.

You’ll also see monthly search and CPC: 

ubersuggest chrome results for ecommerce

Here’s how to use this feature: 

Create a Project for each Competitor: On the Dashboard, click “add a project” and add a few of your competitors to get a complete overview and consistent updates on your competitor’s ranking. You can easily remove competitors or add them. Here’s some more information on using Ubersuggest to spy on your competitors.  

How Portrait Flip used Ubersuggest’s competitive analysis tool: 

Portrait Flip monitored how its competitors were performing and what keywords they were ranking for. Specifically, the company used the Keywords by Traffic and Top Pages by Traffic reports together to get an idea of keywords they were losing out on. Using the information, Portrait Flip secured Page #1 on Google above competitors for primary keywords that drove converting traffic to their site.

Step #5 Start Tracking Your Progress

As you work on your SEO Keywords, it’s critical to be patient and track your progress over the long term. 

Although you might see results with your plan in the next few weeks, as I’ve repeatedly stressed, SEO is an ongoing process and it takes time to get results. Typically, you can expect to wait a few months, so if you’re not seeing immediate progress, don’t get discouraged. 

When you track your keywords, you can see which ones aren’t working and use some fresh ones to optimize your content. 

Then rinse and repeat! 

Keep testing and learning. A/B test different targeted keywords on product pages over time and track to see which performs best. 

You can use Ubersuggest to monitor keyword performance. Here’s how:

In your Dashboard, you can view SEO progress over a specific time. Plus, you can see your progress in keyword ranking and estimated traffic value.

dashboard view of seo ovetime in ubersuggest for ecommerce

How Portrait Flip did this:

As they tracked their progress, they found that most of their year-to-year growth came from organic traffic, which steadily grew once they started using Ubersuggest. 

Conclusion: Using Ubersuggest to Improve Your E-Commerce Store

One of the toughest tasks for e-commerce business owners is standing out from the competition. Gaining visibility, discovering the right keywords, identifying backlinking opportunities, and conducting competitive analysis are some of the most challenging tasks every online store owner faces.  

Fortunately, Ubersuggest offers a solution to these common problems, allowing you to enhance your e-commerce store in key areas. This allows you to increase visibility, attract targeted prospects, and enhance conversions. 

25 Ways To Drive More E-commerce Store Traffic Without Buying Ads

It’s no secret that e-commerce is here to stay.

With more consumers shopping online than ever before, retailers must work hard to get noticed.

What if you don’t have the budget for ads? Are you doomed to fade into the online abyss?

Absolutely not.

Over half of consumers prefer to shop online. Great news for online retailers like you, right?

With the growth of online marketplaces and hoards of choices available to consumers, it’s tough to get the attention you need to drive traffic and revenue.

Today, I’ll share 25 e-commerce tips to get more visitors to your site—without spending a dime on paid ads.

Best of all, many of these tips are easier to implement than you might think.

What Are the Benefits of Using Non-Paid Strategies to Increase E-Commerce Website Traffic?

Many marketers focus on paid e-commerce strategy because they think it’s the only way to outshine the big brands, but that isn’t always the case.

With 95 percent of website traffic hitting the first page of Google, all the traffic you could hope for is there, waiting.

One of the most obvious benefits of non-paid e-commerce strategies is you don’t need to invest money to drive traffic. You’re not trading dollar-for-dollar; instead, you’re trading time or resources for sales.

Another benefit is focusing on non-paid traffic means building a better, easier-to-use website. According to a study done by Amazon Web Services, 88 percent of online shoppers won’t return to a site they had a bad experience on.

With all the options for e-commerce shopping, why would they?

We’re completely inundated with options. The threshold for mistakes and user experience problems is getting lower and lower.

Finally, thinking outside the box helps build a real business with long-term potential.With paid ads, as soon as you turn off your budget, your traffic will plummet.

SEO, email marketing, and on-page experience are long-term strategies that pay off over time.

25 E-Commerce Strategies to Drive Traffic (Without Paying for Ads!)

Overall e-commerce sales have grown steadily year after year and show no sign of slowing down. By 2025, e-commerce sales could hit nearly 7,400 billion dollars. If you’re having trouble getting the traffic you want, there are tons of opportunities to get a piece of the pie.

Here are some e-commerce tips you can implement today to get more traffic to your site.

1. Start a Referral Program

Leads that come from referrals convert at a 30 percent higher rate than any other marketing method. If you don’t have a referral program for your e-commerce store, it’s never too late to get started.

Keep in mind, it doesn’t have to be elaborate.

E-Commerce Strategies to Drive Traffic - Start a Referral Program

Take GetResponse, for example. You get a $30 account credit for every person you refer to the software.

Offer something of value to existing customers for every customer they bring to you; it’s as simple as that!

To get started, find a referral program platform, then use these tips to drive sign-ups.

2. Build Out Your Blog

Google controls more than 92 percent of the search market, which means if you want traffic, you need to invest in SEO. Investing in a blog and delivering valuable content is one of the best e-commerce tips I can offer.

Start producing content regularly whether you have to hire someone or write everything yourself. I’m definitive proof that this strategy works.

If you don’t currently have a blog on your e-commerce website, starting one is easy. Most e-commerce platforms like BigCommerce and Shopify have built-in blogging templates to help you get started.

3. Improve the On-Page Experience

Google makes it crystal clear that the on-page experience is one of the most important factors they look at when determining whether a site should rank.

On-page experience refers to (but is not limited to):

To use these e-commerce tips, start by running the reports linked above. Google will offer you tips and strategies to improve your on-page experience.

Improving these factors helps increase your e-commerce traffic because your site looks better in Google’s eyes, and it’s easier for users to navigate, which keeps them coming back.

4. Build an Email List

Repeat customers spend 67 percent more than new customers—and one of the best ways to bring them back is by building an email list.

Why?

You’ve already established trust with them, and they know what you have to offer.

Take a look at this example from Birchbox:

E-Commerce Strategies to Drive Traffic - Build an Email List

Offering a unique promo code encourages customers to return and makes the offer feel exclusive and like they’re getting something that isn’t available to everyone.

To build an email list, try these strategies:

  • Offer a small discount (10 to 15 percent) for users that sign up for your email list.
  • Make your list feel exclusive by promoting new products only in your email list.
  • Post teasers about an upcoming email announcement on social media to encourage followers to sign up.

5. Retarget Email Subscribers

Once you’ve built out an email list, you’ll want to retarget users based on onsite behavior. Retargeting, in this case, means sending an email to someone who has shown interest in your business but didn’t take the action you were hoping for. (It can also be used for paid ads, but in this case, we’re covering non-paid strategies.)

Abandoned cart emails are one of the most effective ways to leverage email retargeting. In fact, they’re responsible for recovering nearly 30 percent of abandoned carts.

You can also send current customers suggested products related to a previous purchase. As we already covered, it’s easier to go after customers you already have than find new ones.

Here’s a quick guide to retargeting your email subscribers:

  • Look for ways to retarget users in your email marketing platform. For example, MailChimp has a retargeting email guide that walks its users through the process.
  • Implement the easiest retargeting campaigns first. Generally, abandoned cart emails and recommended products are easy wins.
  • Test other retargeting campaigns to see what works. For example, ask for reviews a week or so after purchase or suggest a new collection.

6. Optimize Your CTAs

Only around two percent of your web traffic will convert on the first visit, so capturing email addresses through your CTAs is crucial.

You need to experiment a bit to see what works. Even something as simple as the color of your CTA button can make a difference.

E-Commerce Strategies to Drive Traffic - Optimize Your CTAs

For example, Performable found that switching their CTA button from green to red boosted their conversion rate by 21 percent.

Try different CTA buttons and phrasing to see what works and test them side-by-side using A/B testing.

Don’t stop at colors, though. You can also test your CTA’s:

  • copy
  • placement
  • font type/size
  • including images
  • landing page
  • Offer

7. Improve Your Checkout Process

Nearly 70 percent of people abandon their cart. This can be due to hidden fees, shipping costs, too many steps, and a poor overall experience. The best e-commerce tips build on what you’re already doing, and the checkout process is a great place to start.

While people are more comfortable than ever shopping online, they also have high expectations for the process. How do you improve the process? Here are a few tips:

  • Get rid of hidden fees and be upfront about pricing.
  • Share shipping fees early in the process.
  • Limit the number of clicks to convert.
E-Commerce Strategies to Drive Traffic - Improve Your Checkout Process

Scandiweb did a great case study of the steps to improve their checkout experience. You don’t need to go nearly this far, but it’s a smart e-commerce strategy to implement no matter how big or small you decide to make it.

8. Develop a Rewards Program

A white paper by Altfeld shows that when selling to an existing customer, the probability of closing that sale is as high as 70 percent.

What’s the most effective way to bring customers back? Loyalty programs!

Rewarding customers for returning and doing business with you again is a brilliant and timeless strategy.

Take Sephora for example.

E-Commerce Strategies to Drive Traffic - Develop a Rewards Program

For every dollar spent, you earn one dollar in rewards. The more you spend, the more rewards you’re eligible for, including discounts and free shipping. It’s so simple when it’s broken down this way, but the hard part is coming up with a smart rewards program.

To set up an effective rewards program, you’ll want to:

  • See what your most profitable customers have in common (location, products, interests, etc.)
  • Look at data to see what drives purchases. This will help you set up a reward program. Do they like free shipping? Discounts? Access to new product lines early? Use a survey to ask customers if you aren’t sure.
  • Look for e-commerce reward and loyalty tools and plugins to implement your program.

9. Add Internal Links to Your Site

I’ve mentioned SEO already, but this step focuses on internal linking within your e-commerce website. How can this improve e-commerce traffic?

Sites without proper internal linking don’t rank as high as those with a solid link-building strategy.

E-Commerce Strategies to Drive Traffic - Add Internal Links to Your Site

By creating a web of links on your site, you’re telling Google that you are an excellent resource for what people want to buy and you’re a wealth of knowledge in whatever niche it is you sell in. That will improve the user experience while also improving your worth to Google.

Here are a few tips for adding internal links:

  • Identify hub pages—these are important pages you know your users want to see. Add links where it makes sense that point to these pages.
  • Link to related products on your product pages. If you sell tents, link to other camping gear, for example.
  • Use “breadcrumbs” in the navigation to help users quickly navigate back to core pages.
  • Use easy-to-understand anchor text, like this: Here’s more information about internal linking best practices. It’s clear what you’ll get if you click the highlighted text.

10. Get Active on Social Media

Ninety-one percent of people read at least one review before making a purchase. Where is a great place to get a lot of customer reviews?

Social media, of course.

Are you using social media to drive traffic to your e-commerce store?

Are you using it as a place for customers to land if they have something positive or negative to say about your business?

You should be doing both things because it helps show customers that you’re a real business with real people and not just some brand.

Here’s how to build a social media strategy for your e-commerce business.

11. Incorporate Chat on Your Website

You need to be there for your customers. Sixty percent of people want to connect with someone during the sales process.

Remember that one time you were in a brick and mortar and wanted help finding something, but you walked around and couldn’t find anyone to help you?

How did that make you feel? Unimportant?

As people turn to e-commerce, they expect to have the same customer service experience they get in person. That means you need to be available to answer questions and assist throughout the sales process.

There are plenty of live chat software to make this process simple. Leveraging chatbot automation, which answers common questions before connecting users to a live person, can also make it more affordable.

12. Focus on Value Upfront

Your e-commerce strategy cannot revolve around you asking your customers to do things without making them feel like they’re getting the most for their time and money.

A great example of this is email marketing. We all know we need a lead magnet if we expect anyone to give us their email, right?

We’re getting to a point where just offering a product isn’t enough to make a sale.

You need to offer free shipping, free trials, fast shipping, bonus offers, and handwritten letters to drive sales.

Whatever you decide to offer, make sure it’s clear what you’re offering upfront so people can see the value before they click to buy.

This also extends to other areas of your site, such as:

  • product pages
  • landing pages
  • CTAs
  • social media posts

13. Improve Your Product Pages By Focusing on Benefits not Features

You could be losing a lot of money due to poor product descriptions.

Want to know an easy fix?

As you write about a feature, think about the benefit for customers and center that in your copy.

Look at this example from Gillette:

E-Commerce Strategies to Drive Traffic - Improve Your Product Pages by Focusing on Features

Every feature is tied to a benefit.

They don’t just explain what it does. It’s a razor, we know what it does, but they explain how it will make you feel.

Here are a few other ways to improve your product pages:

  • Cut the clutter so users can easily focus on what matters.
  • Use clear, concise calls to action to tell visitors what to do next.
  • Check your page speed.
  • Use high-quality product photos.
  • Add social proof to build customer confidence.

14. Implement Video

Eighty-seven percent of video marketers say that video helped increase e-commerce traffic to their website.

I could do an entire guide on video e-commerce tips because that’s how important it is right now.

If you’re not embedding videos into your product pages, you’ll want to start right now.

15. Add User-Generated Content

As much as 80 percent of people say user-generated content impacts their purchasing decision.

E-Commerce Strategies to Drive Traffic - Add User-Generated Content

User-generated content can be as simple as taking an image of a product in use that a reviewer left and putting it on your website.

People are more likely to trust you when they see other people enjoy your products. Here are a few other ways to leverage UGC:

  • Add reviews to product pages.
  • Create a branded hashtag and ask users to share their favorite products.
  • Embed product pictures from users at the bottom of your website.

16. Understand Customer Personas

If you don’t know what a customer persona is, you could miss out on one of the simplest e-commerce tips.

What is a buyer persona?

It’s essentially a representation of your customer. What do they do? How do they act? How do they think? What makes them click?

If you don’t have a specific avatar that you’re marketing to in your e-commerce business, you’re potentially leaving money on the table.

17. Use Trust Signals

According to TrustedSite, lack of business legitimacy causes 50 percent of cart abandonments.

What are we talking about when we say legitimacy?

E-Commerce Strategies to Drive Traffic - Use Trust Signals

Trust.

As someone works through the purchase process, they might start to feel uneasy. Are you a real site, or a scam? Is the quality going to match their expectations?

How do you avoid mistrust?

Add trust signals to the process. These include:

  • badges
  • third-party verifications
  • customer reviews
  • testimonials
  • HTTP

Adding a video of yourself or someone in the business is another great way to show customers you’re a real business.

18. Offer Free Shipping

Here’s a stat that could drastically change your e-commerce revenue: 66 percent of consumers expect free shipping on every single online purchase.

These people expect you to pay the cost of shipping their products no matter how much they spend. You can thank Amazon for that.

That said, offering free shipping isn’t the revenue buster you think. As an added bonus, if you do everything else right on this list, you’ve likely secured yourself that customer.

There are a few ways to make free shipping work for you:

  • Up your prices to cover the shipping cost, then make it “free.”
  • Offer free shipping as a loyalty program reward.
  • Ask for an email address in exchange for free shipping.
  • Offer free shipping only for purchases over a certain amount.

19. Keep User Data Safe (and Make Sure Your Customers Know It)

This e-commerce tip goes hand-in-hand with trust signals, but it’s important on its own.

E-commerce sites collect a lot of data about their customers, including onsite actions, banking or card information, addresses, and potentially even social security numbers on your website.

What are you doing to protect this information?

Here are a few ways to keep your customer’s information safe:

  • have an SSL certificate
  • track all orders
  • require strong passwords
  • make sure your data storage is encrypted

Make sure you let your customers know that you’re doing all of this. When asking them to input sensitive information, include all the steps you take to protect their data.

20. Use Influencer Marketing

Influencer marketing is when you pair up with another brand or influencer to help them promote your products.

We see this frequently on platforms like Snapchat, TikTok, and Instagram.

E-Commerce Strategies to Drive Traffic - Use Influencer Signals

With the influencer marketing market growing to 16.4 billion in 2022, the potential is there.

Start reaching out to influencers in your niche and see if they sell endorsements. Send them free products to test out.

Dan-Os Seasoning is a great success story on TikTok, and now influencers all over the platform are using it in their cooking videos.

21. Research, Test, and Pivot

At this point, you’ve read through 20 e-commerce tips; all of which will help you drive more traffic to your site and convert at a higher rate.

If you want to succeed, you need to implement these strategies. However, not all strategies will work for every brand. Or they might work, but with a different approach.

For example, an e-commerce fashion website might get better results using influencers than a B2B manufacturing e-commerce company.

The only way to know is to research, test, and pivot. If something doesn’t work for your audience, try something new. It’s the only way to keep growing.

22. Create a Sense of Urgency

Visitors who leave your site without purchasing rarely complete the sale.

Urgency offers a compelling reason to complete the purchase now.

Maybe it’s “Act now! Quantities are low!” or “Buy now for free shipping!” or “This is a limited time offer!”

You can approach it from various angles, as long as the feeling of “don’t miss out on this” is created with your visitor.

Look at this example from American Apparel:

E-Commerce Strategies to Drive Traffic - Create a Sense of Urgency

Right there in red font, they warn shoppers that they are about to run out of this item.

There are so many ways to create urgency through exclusivity and FOMO, including:

  • Use popups to show other users who have made purchases.
  • Send “last chance” emails.
  • Add a shopping cart timer.
  • Display limited stock (like American apparel.)

23. Upsell the Customers You Have

Many smaller e-commerce stores ignore one of their arsenal’s most accessible selling weapons: upselling.

There is a false impression that it isn’t worth the effort, but that’s not the case.

Upselling can increase average order value, which adds up over time.

The very first year that Amazon tested upselling on their platform, they increased sales by 35 percent.

Here are a few ways to increase upsells:

  • offer related product sections on product pages.
  • suggest products on the checkout page.
  • offer free shipping for orders over a specific amount, say $25 or $50

24. Launch New Products

According to Nielsen, 63 percent of buyers like it when manufacturers offer new products. What does this mean for you as an e-commerce store owner?

You need to launch new products and make innovations in your industry regularly. The best e-commerce tip I can offer you is to focus on making a difference for people.

See what the competition is doing and figure out ways that you can take it to the next level.

If you don’t manufacture your products, there are still ways to innovate.

For example, if you’re selling home improvement products, perhaps you could find a way to bundle multiple items together? You could even create a bundle subscription box.

25. Spend Your Money Elsewhere

While this whole list of e-commerce tips focuses on how “not” to spend money, perhaps you could take whatever you would spend on paid ads and spend it somewhere else.

Spend it on outsourcing high-quality blog content, SEO strategy, or influencer marketing.

Every business should have a marketing budget regardless of how big or small it is. If you’re currently spending money on paid ads, think about what else you could do with that budget and experiment with other paid options.

E-Commerce Tips Frequently Asked Questions

How can I increase my e-commerce website traffic quickly?

Social media and influencer marketing are the two fastest ways to get more e-commerce traffic. Other methods like SEO are more of a long-term solution.

What percent of my e-commerce traffic should be from non-paid sources?

In years past, organic traffic had some of the highest rates of conversion simply because people are finding you naturally. This means you’re likely a solution to a problem the visitor has. It’s tough to put an exact number on this though because every business is different. However, you can succeed with nothing but paid traffic if your strategy allows for it.

How do I track my e-commerce website's traffic?

There are many ways to track e-commerce traffic. You can use your site’s Google Search Console dashboard as well as tools like SimilarWeb and Ahrefs.

What is organic traffic to an e-commerce website?

Organic traffic is website visitors that find your site without the use of paid advertisements, often by searching on sites like Google or Bing.

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Conclusion: E-Commerce Tips

As you read through these 25 e-commerce tips, which ones resonated with you the most? Do you feel more equipped to drive traffic to your store?

The most important thing to understand is that you don’t have to do all of these things perfectly, you just need to gradually implement them to see results.

Figure out what is currently wrong in your e-commerce store and identify the low-hanging fruit. Perhaps you simply need to ramp up blog content or update your checkout process. Most of those changes can be completed in a few days or weeks.

With all of these tips and tricks available to you, the possibilities are endless.

What are some of the ways you boost e-commerce sales without spending money on ads?

How to Start an Online Store

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Online shopping is hotter than it has ever been, and I don’t think it’s going to slow down. If you’re planning to start an online store, your timing couldn’t be better.

Yes, a lot of people are trying to get into ecommerce right now, but that shouldn’t stop you. Many of the most successful online stores were only founded a few years ago.

The sooner you take the initial step, the faster you can build your brand and grow your business.

In this post, I’ll give you a step-by-step guide that shows you how to start an online store. You can go from zero to your first sale with as few mistakes as possible.

Your 2-Minute Cheat Sheet

Want to skip the details and get a quick cheat sheet? Here you go.

You have to decide what you want to sell and how you’re going to get the products. And while you’re at it, you must also consider the product’s prices, your target audience, and whether or not there is an audience for your product.

After all, why would you want to sell a product nobody wants to buy?

You can choose a product that metaphorically “scratches your own itch.” Or you can also consider buying a product that already exists, improving it, and then doing a better job of marketing it. This is sometimes known as dropshipping.

I would personally recommend the second option for first-time entrepreneurs as it considerably lowers the risk out of selling.

If you agree, head over to Alibaba.com to find suppliers for your chosen product. While Alibaba is one of the more popular marketplaces, it doesn’t mean that there aren’t frauds on the platform.

To make sure you deal with genuine suppliers only, look for the Gold Supplier icon. This indicates that a particular supplier has signed up for a paid membership. Therefore, it’s less likely for any fraud to have the Gold Supplier icon on their profile.

If you decide to go forward with the supplier, make sure you order sample products to determine the quality you should expect. Don’t forget to discuss payment terms and other details so that you and the supplier are on the same page.

With the products in place, you’ll have to figure out a good name for your brand and check whether a domain name is available.

Buying a domain name is easy. Getting the domain name of your dreams can take more time.

Consider your domain name as a long-term investment, and try to come up with the best you can. Here are some strategies to use if the domain name you want is unavailable.

Next up, you have to set up your online store platform. Consider selling your products on either Shopify or Amazon—both are equally good.

Finally, work on optimizing your site by including targeted keywords in your product descriptions. This is an excellent way to drive more organic traffic to your website rather than partaking in more cumbersome marketing strategies.

If I’m honest, though, you’ll still need to look for other ways to promote your shop, such as on social media platforms like Facebook and Twitter.

Okay, let’s run through each step in more detail. Feel free to skip ahead if you’ve completed the early steps:

  1. Figure Out Your Niche
  2. Source Products From Alibaba
  3. Pick a Name for Your Brand and Get a Domain
  4. Set up Your Online Store Platform
  5. Optimize Your Site

Step 1: Figure Out Your Niche

Since you’re going to set up an online store, you’ll need a product. The very first thing you should do is decide what you’re going to sell and who you’re selling it to. 

Many first-time entrepreneurs make the mistake of not putting enough thought into deciding their niche, which includes the product’s price, the audience to whom the product is aimed, and the market opportunity.

Don’t make this mistake. 

Always remember your product matters the most—both in terms of quality and relevance. You have two options here: you can either create something you need or source something from elsewhere, make it better, and then market it.

I’ll recommend choosing a niche that isn’t already dominated by a few brands. 

Let me explain this with the help of two scenarios.

  • Scenario 1: Your headphones stop working. You want to replace it, so what do you do?

You‘ll either place an order online from sites like Sony, Bose, or Beats. Or maybe visit the physical stores of these brands.

  • Scenario 2: You’ve moved into a new house when you realize that you want decorative lights for your bedroom.

You’ll likely Google “decorative lights for bedrooms“ or “buy decorative lights with free shipping.” 

Do you see the difference in your behavior?

Niches dominated by a few brands aren’t really profitable for first-timers. Trust me, customers don’t even think about alternatives as their brand loyalty kicks in almost immediately. 

Instead, it’s much better to stick with niches and products that don’t have a couple of specific brand names associated with them.

You can also use Amazon to check out the competitors in your niche. Try to identify common features that could help you improve your product.

For instance, you can have thick paper notebooks or reinforced steel for bottles. Basically, stuff that will help improve the quality of effectiveness of your products.

Next, you’ll need to work on sourcing the products.

Step 2: Source Products From Alibaba 

Alibaba.com is one of the most popular marketplaces when it comes to sourcing products. Many people in the ecommerce industry already use this site, so it makes perfect sense for you to source your products on this platform, too.

But how do you go about this? Let’s assume you want to sell steel bottles.

Search for “steel bottles.” You’ll now see a list of suppliers selling all kinds of steel bottles at different prices.

Next, you’ll have to contact a few of them to see whether they would be a good match for you. You first need to figure out your requirements before you get in touch with them. Otherwise, you’ll be wasting everyone’s time.

The way to distinguish genuine sellers from frauds is to look for the Gold Supplier mark. Gold Supplier is a paid membership for suppliers on Alibaba.com, which indicates that the business is serious about trading with other international companies. 

Take a look at this screenshot:

It shows that this particular supplier has been a Gold Supplier for three years. Since they have to pay for this recognition, you can be sure that they will be serious when negotiating with you.

You must discuss payment terms and minimums and other things so that every detail is explicitly clear to avoid misunderstandings in the future. I’d also recommend ordering sample products before you place a big order to get a better idea of what you’re going to get and the shipping times.

Step 3: Pick a Name for Your Brand and Get a Domain 

Now comes the exciting—and at times frustrating—part of starting an online store: Choosing an appropriate name.

Once you start looking for options, you’ll realize how the best names have already been trademarked and website domains already registered. 

It’s like hitting one dead end after another!

But don’t give in just yet, as finding a good name is an effort well worth the pain (and tears).

Here’s a quick checklist you should follow:

  • It should be easy to spell and concise – three words or shorter.
  • It should have a .com domain
  • It must reflect your chosen niche
  • It cannot be already trademarked by other people—the legal hassle is costly and very troubling.

Take my domain as an example. NeilPatel.com is short, concise, and reflects my brand. You do not have to use your name. That was just a choice that was right for me.

The good news is there’s an option for you to get a domain without having to pay the registration fee. Most web hosting services offer users a free domain—provided you choose a company that provides this feature like Bluehost or Wix.

I highly recommend this method, as you get free .com domains with full ownership that’ll make you look more professional and credible to your visitors. Plus, if you’re already going to purchase a web hosting plan, why not select an option that offers you a free domain?

Purchasing a web hosting plan, typically as a one, two, or three-year contract, is necessary. Think of the free domain as a bonus to your investment.

The next crucial step is setting up your ecommerce store on a platform that’s easy to use and offers good customer support. 

Step 4: Set up Your Online Store Platform

Shopify and Amazon are two of the most popular and user-friendly e-commerce sites.

You can also use WordPress + WooCommerce if you want. But that’s best for times when you already have a blog with a large audience. This way, you won’t have to put in an extra effort to drive traffic to your ecommerce store. 

Option #1 Setting Up Your Shopify Account

Shopify has over 218 million buyers from 175 countries. So you can imagine the number of people who trust this ecommerce site.

You can start the 14-day free trial to get a feel of Shopify’s features. If you decide to move forward with it, you’ll upgrade to the paid plan.

The first step is to enter a store name, which will also become the default URL to start your trial. For example, if you want your Shopify’s store name to be JoshBeans, your URL will be joshbeans.myshopify.com.

If you buy a custom domain (joshbeans.com), you’ll be able to get rid of the ‘myshopify’ part.

Complete further instructions as asked. Then you have your own Shopify account.

To customize your store further, visit the Shopify themes page and select an option that’s on-brand with what you sell.

What’s more, you can talk to a Shopify Expert if you need help with the technical aspects of setting up your store or find yourself stuck at a specific place.

Option #2 Setting Up an Amazon Account

 You also have the option to display your products on Amazon. 

Go to Amazon and scroll down to the bottom of the homepage. Select Sell on Amazon.

Sign up to become an Amazon seller. You can sign up as an individual seller or a professional seller. In my opinion, it would be better to become a professional seller if you’re in for the long haul.

After setting up and verifying your identity, you can start with listing your products. Before this, make sure you go through the details of the selling process on Amazon.

Then click on Inventory followed by Add a Product. This will open up Amazon‘s catalog, where you’ll have to search for the product you want to sell. 

You can also create a new product listing if you can’t find a suitable option. 

And that’s it! You can now start selling your product on Amazon.

Before you can start listing your products, make sure you have high-quality photos of them, preferably on a white background. Similar to this:

Step 5: Optimize Your Site

If you think customers will come to you just after you launch the website, we have news for you: Not going to happen.

Instead, you need to optimize your website to attract traffic through search engines by targeting SEO keywords in your product descriptions.

Write good copy for every listed product, taking care to mention their USPs and describing them explicitly. 

This will involve you focusing on two primary areas:

  • You have to target your product pages to specific terms that are typically searching for within the platform
  • Work on getting as many five-star reviews you can on your products as possible

The above two tips are instrumental in improving your search terms and reviews, enabling more people to see your products on the platform. This will translate into more sales and revenue for you, which is exactly what we want.

Conclusion

Congratulations! You now have your online store up and running. 

From figuring out what you want to sell and sourcing it to choosing a reliable ecommerce site to display your products, you are now an expert when it comes to launching an online store.

But don’t celebrate too hard—you have to next work on spreading the word about your store to get customers to purchase your product or service. When the money starts rolling in, I’ll be expecting a party.

Here’s wishing you all the luck!

: Google faces fresh antitrust suit from states targeting Play Store

The lawsuit builds on complaints from app developers about Google Play Store for Android devices.

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: Google faces fresh antitrust suit from states targeting Play Store

The lawsuit builds on complaints from app developers about Google Play Store for Android devices.

The post : Google faces fresh antitrust suit from states targeting Play Store appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post : Google faces fresh antitrust suit from states targeting Play Store appeared first on Buy It At A Bargain – Deals And Reviews.

What is App Store Optimization?

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need …

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What is App Store Optimization?

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial.

But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.

What is App Store Optimization (ASO)? 

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.

The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.

When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.

Why is ASO Important?

According to Forrester, 63% of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.

Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that most publishers are not investing in app store optimization.

So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

How to Help Your App Rank: The Basics of ASO 

Much of what I’m about to explain is going to be SEO basics.

If you’re already familiar with these for web searches, there are still a few key differences within the App Store.

Let’s start by breaking down the various components that can affect your ASO:

Main ASO Factors:

  • Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
  • Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.

Besides being the most important ASO factor, the title and keywords can be modified easily to optimize them regularly.

Secondary ASO Factors:

  • Total # of Downloads: Your number of downloads are significant to ASO, but you don’t have complete control over them.
  • Ratings and Reviews: Also important and difficult to control. However, there are ways to incentivize happy users to rate and review

Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.

Title

The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.

Optimizing with a keyword in the title increases search ranking for that title by 10.3%!

Obviously, some limitations apply, as the App Store is very regulated.

You’re given only 30 characters for a title in iOS 11, and keyword stuffing is a surefire way to risk being banned.

Users are also wary of downloading shady-looking apps for privacy concerns.

Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?

Be smart about how you optimize.

Pandora, for example, does everything right.

Pandora ASO example

Its icon is sleek and simple, and with a short name, it was able to fit in three essential keywords.

When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.

Description

Here’s where things get a bit murky. Technically the App Store algorithm ignores the description.

Users, however, are a different story.

Rather than optimizing for SEO, focus on explaining the features and benefits of your product.

And, while it seems like you have a lot of space to do this, you actually don’t.

Truncated snippets are shown on your product page, and a few readers will ever click “more” to read beyond what you see here.

You have 252 characters to make your pitch and convince someone you’re worth downloading.

There’s no room for fluff, and you may need to A/B test several iterations to find what works best.

Keyword Metadata

iOS 11 provides you with 100 characters to enter keywords separated by commas.

These help your app get discovered through search and related content.

There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.

Some in-depth keyword analysis can be done using Apple Search Ads.

apple search for ASO

This feature is only available to iOS app developers and is an essential tool for listing any project.

You can also use a keyword research tool like Ubersuggest to find common key terms and test them.

Subtitle

You’re given a subtitle below the title in search results. This is also limited to 30 characters.

It gives you another chance to use more descriptive keywords.

ASO example

TypeShift, for example, uses the space to input its SEO.

This is a cleaner look and can work well.

I would’ve still taken the opportunity to use some keywords in the title, but that’s out of my control.

Which is a great segue to my next topic.

App Reviews and Ratings

Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand.

Apps with higher ratings also ranked higher. This raises a tricky dilemma: you want more ratings and reviews, but not if they are negative. So, you need a way to connect with your customers inside your app, giving them a place to vent and talk directly to the developer.

On the flip side, you want to guide happy customers to leave positive reviews for you.

The average rating of the top 100 free apps in the App Store is 4 stars!

Quality clearly matters.

The lower your rating, the fewer consumers who will be willing to consider downloading it.

Think about it. When was the last time you downloaded a one-star app?

You may have rated an app one star, but it was likely rated 3 or more stars when you downloaded it.

Ratings also affect conversions.

Maintaining a high rating is often easier than raising one from 2 to 4 stars.

That’s why it’s important to solicit reviews from customers within the app.

One time is all that’s necessary, and it needs to be done within the first 72 hours.

That’s how long 77% of users will use an app before never again turning it on.

It’s also important to wait until after the customer has a chance to use the app.

Instead of basing it on a timer, consider a push notification when the customer completes certain actions.

Examples of great times to do this are after the first level of a game or after a customer sends their first message through your encrypted messaging app.

Try not to be too spammy, though, and keep in mind your app’s performance can affect its rating.

Ultimately, you want a page full of glowing reviews.

And don’t be shy about replying to negative reviews.

It’s possible a bad customer experience happened due to an error or glitch that’s since been corrected.

Thank users for their reviews whenever possible, good or bad, and correct issues brought up. This is your time to gather valuable user feedback.

This is your time to gather valuable user feedback.

Downloads

Ultimately it’s a download that matters.

An app preview video and screenshots help convert indecisive users.

Both the App and Google Play stores use the number of times an app has been downloaded to determine ranking.

More specifically, it’s the current download rate.

For example, while an app may have 1 million overall downloads, a newer app can beat it by getting more downloads this month.

The preview video and images can be a major factor in this.

The majority of top apps in the App Store use app previews to increase customer conversions.

Once you have a user, however, you’ll need to keep them.

It’s harder than it sounds, and Apple is paying attention.

What can you do to get more downloads for your app?

Improving your ASO is a great place to start. Beyond that, work on marketing your brand and app to improve recognition, awareness, and appeal, from app store description to images, ratings/reviews, and social media presence.

Retention Impacts ASO 

Retention rates are important for mobile device rankings, but the bar isn’t set very high.

The average app has only a 36% retention rate in the first month.

ASO average retention rate

Further breaking things down, we can look at the retention rates by industry.

Media/Entertainment, Lifestyle/Travel, and eCommerce/Retail apps have the best three-month retention rates.

There are so many apps available in the App Store that users download plenty to never use them.

A study found Americans use an average of 30 apps each month out of the roughly 90 they have installed.

This means even if your app is downloaded, it’s unlikely it’ll ever be used beyond the first 72 hours.

How long your app stays installed and how many times it’s used while installed can help App Store search rankings.

Now that you understand how the search rankings work, it’s time to explore best practices for publishing an app to ensure it’s seen and downloaded.

Do Apps with Higher Ratings Rank Higher in Search Results?

This test was done by taking a random sampling of keywords and categorizing them by difficulty related to rankings. 

An “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those in 100+ apps.

How app ratings correlate to search rankings

Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty.

Do apps with better ratings rank higher? Yes.

(But don’t beg for them; earn better ratings for your apps the right way.)

Conclusion 

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden, and the likelihood of discovery quite low.

To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app.

Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve with the tips above.

Have you found success with ASO? What has helped your app rank better? 

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