EDB builds products and solutions based on the world’s best database, Postgres. We have many of the core Postgres contributors on staff and continuously contribute back to the open source community.
We’re currently looking to fill many roles as we continue to rapidly grow.
We’re looking for a Staff Software Engineer to help design and build the future of Postgres development automation in our automation team. This role will be involved in creating tools to remove friction from processes and make our development teams more efficient.
Content Llama | Web or full stack developer | Remote, EU preferred
I need a great web developer and a full stack developer to join the product engineering team of 8 in Content Llama. We take the diverse product information and photos provided by brands and make it amazing and easy to use for online retailers. We’re doing that by building powerful user interfaces for human curators, and assisting them with machine learning and automation.
We’re a scaling start-up, with funding and customers. Our product roadmap is huge so you’ll be able to find a challenge that interests you. We don’t have a 24/7 service so we don’t have the on call requirements of many tech companies.
Tech stack is React+Redux, Spring Boot, and MariaDB on Azure, but experience with those isn’t necessary. Location is Dublin, Ireland, but our team is distributed between Ireland, Spain, Portugal and Ukraine so remote is certainly possible.
The key factor in the “great seo game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools, … Continue reading How to Optimize Your Website For Free
However, it’s important to recognize not everyone is in your target audience. There are a billion social media users, but your business may only be relevant for a few thousand.
It’s time to stop wasting money advertising to users who will never convert. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them.
Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets
It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.
When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”
Here is an example of paid media on Twitter.
If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”
Here is an example of owned media.
When people organically feature your content (without you paying for it), it’s called “earned media.”
These include:
sharing your business post on their LinkedIn Page
retweeting your content
posting photos and videos about your products and services on their personal blog, etc.
This graphic by Oneupweb further explains the differences between paid media, owned media, and earned media:
How to Create a Successful Niche Paid Media Campaign
Now you know you shouldn’t market your business to everyone, so your next question is how do you find the right audience so you can focus your ads (and ad spend) on the right audience.
We’ll discuss and answer those and other niche paid media campaign questions next.
Don’t know where to start? Here are a few ways to research your target demographics effectively.
Create a Buyer Persona
What does your target audience want? Find out by creating a buyer persona. Build an example profile of your ideal customer.
What is their age? Which social media sites do they use? Why do they want to buy your product? What problem do they want to solve?
Answering these questions will help you add nuance to your profile.
Work With Pain Points
The key to success when creating a buyer persona is not in having a comprehensive psychological profile of your audience, but rather knowing their pain points so you can present your business as a solution.
Make a list of things that bother your target customer, and see how you can position your products and services as a “relief.”
For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections.
2. Determine a Campaign Budget
Once you identify your target audience, it’s time to start working on the niche paid media campaign.
Start by thinking about your budget. Don’t set an arbitrary figure that you “think” will be enough. Look at the hard data.
Ask questions like:
What were your sales in the last few months?
What is the return on investment from previous niche paid ad campaigns?
What is your company’s financial position at this moment?
This may help you come up with a number that offers plenty to work with without overspending.
It also helps if you know which platform you want to work with. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.
Here are factors to consider when setting a budget for your niche paid media campaign.
cost per click/view/conversion on different platforms
typical return on investment for every dollar spent
the percentage of your target demographic using the particular platform
Pay attention to where most of your customers come from—that platform will be a good place to start.
3. Identify Your Paid Media Goals
Setting goals for your niche paid media campaigns helps you track, measure, and improve their performance.
For best results, remember to set SMART goals. These are Specific, Measurable, Achievable, Realistic, and Time-bound.
For instance, setting a goal to attract 1 million YouTube subscribers through Facebook marketing isn’t “SMART.”
A better alternative could be:
“Our team will spend 3 hours per weekday posting 1 video on our official Facebook page at 4 pm when the audience is most active, and spend $20 promoting it through Facebook ads with a long-term goal of attracting 50K YouTube subscribers over the next six months.”
4. Choose Your Paid Media Format
The right paid media format will depend on your target audience research, budget, campaign goals, and brand.
Display ads work well for businesses that want to catch the user’s eye. Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses.
Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies.
Another option for niche paid ad campaigns could be influencer partnerships. An increasing number of businesses are working with people with large social media followings to promote their products.
They are often effective because:
Influencer campaigns can be personalized.
They increase brand awareness through word of mouth.
They help you build trust and credibility by leveraging somebody else’s audience loyalty.
As a niche business, however, I’d recommend looking for micro-influencers with more targeted audiences. They tend to charge less but give you access to a carefully curated audience.
5. Choose Your Ad Platform
Once you narrow down your niche paid media campaign goals, audience, and format, you need to choose a suitable platform. This could be social media apps like Facebook, or search engines like Google.
I don’t recommend using all the platforms at once, as it can be difficult to master the nuances and optimize multiple campaigns at the same time.
Instead, pick one or two that seem most relevant for your business.
For instance, a photography business may see better results with a niche paid media campaign on Instagram compared to Twitter, since users interested in photography are more likely to use photo-focused platforms like Instagram.
If you want to create an interactive campaign, use chat-focused platforms like Twitter, Facebook, and even Reddit. These tend to be more active and promote engagement due to their user-friendly setup.
Platforms like this work well for giveaways and contests where you need a lot of audience interaction and informal sharing.
While it’s crucial to create well-developed niche paid ad campaigns on one or two platforms, diversifying your efforts is also important. This doesn’t mean using all the platforms.
Instead, diversifying your marketing efforts means experimenting with different formats (see the section above), changing the type of content you post (photos vs. videos), and occasionally cross-posting on different pages.
6. Create Your Paid Ad Campaign Copy
No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy.
Remember, not everyone is your audience. How do you make sure your ad is reaching the right people?
Most advertising platforms offer detailed targeting options for your niche paid media campaigns.
For example, Facebook offers pretty robust options for targeting your campaign to a very niche group of people.
Use these options to set targeting settings based on your buyer persona, as discussed in the first section of this article.
Instagram, Reddit, Google Ads, and others have similar targeting options.
8. Target High-Intent Keywords
An important part of targeting your marketing efforts includes using high-intent keywords.
How do you find suitable high-intent keywords for your business? It’s all about keyword research.
Look at your competitors. What are they using? How are they using these keywords? Which ones are and aren’t suitable for your business? Which keywords can form a solid base for your niche paid ad campaign?
Reports show people remember messages delivered via a video better than messages read through text (blogs). Leverage this finding by incorporating more videos in your niche paid ad campaigns.
If your targeting efforts are fairly successful and you see users partially converting (subscribing but not buying, or adding items to the card but not completing the transaction), use retargeting.
Retargeting options on platforms like Facebook and Shopify let you offer gentle nudges to users.
Frequently Asked Questions About Niche Paid Media Campaigns
Are Niche Paid Campaigns More Expensive?
Niche paid ad campaigns are not more expensive than typical ad campaigns. In fact, they may be cheaper because you’re advertising to a smaller pool of people.
How to Make Niche Campaigns More Effective?
You can make niche paid ad campaigns more effective by leveraging influencer marketing, using intent-based keywords, doing thorough market research, and continually monitoring and improving the content and performance of your campaigns.
How Do I Incorporate Pain Points in Paid Media Campaigns?
Create a thorough buyer persona to understand your target user’s needs and pain points. You can also use surveys, track online activity, or simply ask frequent users about their key concerns to get in-depth information about customer pain points.
How Do You Retarget Users in Niche Paid Media Campaigns?
Use online tools offered by Facebook, Shopify, and Instagram to retarget past users with new ad campaigns. You can also use “abandoned card recovery” features to retarget users who browsed through your products and added them to the cart but didn’t finish the transaction.
Niche paid ad campaigns are not more expensive than typical ad campaigns. In fact, they may be cheaper because you’re advertising to a smaller pool of people.
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Niche Paid Media Conclusion
If targeted correctly, niche paid media campaigns are often cheaper and more effective.
Using simple strategies like the ones listed above may help you find your target audience, convert more users, and stand out from the competition.
Former Immigration and Customs Enforcement Chief Ron Vitiello slammed the Biden administration over the crisis at the southern border, urging America that it deserves better as over 12,000 Haitian migrants camp under a Texas bridge near Del Rio.
Many times, marketers focus their SEO efforts entirely on discoverability.
They want to tick that careful balance between keyword optimized and “keyword stuffed,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.
Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR).
Why Should You Care About Your Organic CTR?
Organic click-through rate refers to the percentage of users who click on a search engine result. In this case, that result would be your URL. While it’s primarily dependent on ranking position (the more people that see your content, the higher chance they’ll click), it is also influenced by a variety of other factors.
Now that you know what organic CTR is and why it’s important, let’s dive into how you can improve yours.
1. Use Long-Tail Keywords
One of the first ways you can boost your organic CTR is by using long-tail keywords—especially in your headings and title tags. Long-tail keywords are highly descriptive and, as a result, they match your content to search intent.
How do you find long-tail keywords that meet user intent?
Using keyword research tools like Ubersuggest will help. Simply plug in your seed keyword in the search bar and click “search.” Next, click on the “Keyword Ideas” in the left sidebar.
All that’s left is to select the keywords that are relevant to your post, and include them in your new content.
2. Write Effective Meta Descriptions
Another strategic way of improving your organic CTR is to write effective meta descriptions. These are the snippets of text that appear below your title tag in the SERPs. An effective meta description informs users what your page is about and also compels them to click through to your post.
Again, your keywords will come in handy here. Use them to show users that your article solves a problem they’re needing answers for. Other ways of optimizing your meta description include:
Answering questions: If you can answer your users’ questions in the meta description, you’ve won half the battle driving your organic click-through rate up.
Make it specific and relevant: You only have 160 characters to craft a meta description. That’s why you must make yours as specific and relevant as possible.
Powerful language: Use persuasive and powerful language, such as emotionally charged words to elicit strong responses associated with your post to improve your CTR.
Meta descriptions shouldn’t just be a product feature—turn it into an elevator pitch to convince users you have the content and solution for them. If possible, you can also add a CTA (such as “learn more” and “find out how.”)
3. Implement Structured Data
Implementing structured data is a great way to “speak” to search engine algorithms. You can do this by using Schema.org to change your content into code that search engines can easily process. This will help them display rich, interactive search results. These are commonly called rich snippets (which we’ll talk more on later).
Of course, this type of search result attracts more clicks because:
They appear at the top of the SERPs.
They are more attractive than plain URLs.
They give more information about the content at a glance.
Implementing structured data will boost your organic CTR rates as people love interactive content.
4. Create Posts With Images
Using images in your posts is a common practice, but did you know it can improve your organic CTR? Images in your content are a powerful way to boost engagement. They are an essential ingredient to your content appearing in the featured snippets and other infoboxes on the SERPs.
Not only that, but it also improves the chances of your URL being clicked on when users look for search results in the images section. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text.
5. Use Descriptive URLs
Your page URL is one of the main pieces of information shown on SERPs. As such, you must optimize it to help you improve your organic CTR.
One way you can do that is by making it as descriptive as possible.
Try to naturally include your keyword in your URL. This will reinforce the core topic your post is about, thereby showing users that your content is relevant.
Another tip for optimizing your URL is to keep it short. This makes it easier on the eye as well as more attractive. As a result, more people will click on it.
If you’re a WordPress user, you can change your URL in your permalink settings.
6. Simplify Your Title Format
Your title tag is another part of the information displayed on the SERPs, and you must take your time to format it properly. The best way to do so is to keep it simple.
Remember, people usually skim through the search results looking for the most relevant result. If your title is simple and clearly explains what the post is about, you’ll drive more clicks.
Another title tag tip that will optimize your organic CTR is to leverage your corporate or personal branding. Here’s how I do it:
This tip will work especially well if you’re already an authority in your niche. Recognizing that the post is from a respected and trusted source will give users the confidence to click on your URL. Make sure you:
Don’t frontload your brand: I used to put my name at the front of the title but then I noticed it caused my rankings to drop.
Make sure your title is clear: notice that the title in the above screenshot is cut-off, but the topic has already been covered.
Use tools such as Avid Demand to preview what your content will look like on the SERPs.
7. Localize Your Content
Mobile has rapidly overtaken desktop for internet traffic sources. Most mobiles have locations turned on, for map functions, allowing Google to read their location and provide local solutions. Creating localized content is great for SMEs who only operate in certain areas and in-person service businesses.
Through localized content, you can target your audience efficiently—and receive high-intent customers as a result, who are already looking online for something you sell or offer.
One way of localizing your content is to add your location in your content, meta description, and title tag. Another tip is to list your business on Google My Business (GMB). This literally puts you on the map. When local searches are made, your location and other business info will appear in the search results alongside competitors.
Remember, to drive clicks, you must offer relevant information. For local searches, it doesn’t get more relevant than seeing your location in your metadata.
8. Use the Listicle Format
People love lists.
Why? Listicles require minimum cognitive effort to digest.
Include them in your content strategy to improve organic clicks. To do that, make sure to include numbers in your headline and title tag. This will make it clear to users that beyond the click is an easy-to-read listicle.
Another organic CTR boosting reason to use listicles is that they increase your chances of appearing in featured snippets.
Notice how the headline doesn’t include a number, yet Google shows users that the post is a listicle in the featured snippet? Google’s SERP knows what content types are most useful to its audiences, and using listicles is bound to boost your organic CTR.
9. A/B Test Headlines on Social Media
Your headline is your first chance to compel users to click on your article. As it plays such an important role, you must make sure it resonates with your target audience.
One way to do that is by testing it on social media.
Once you’ve optimized your headline with tools like CoSchedule’s Headline Analyzer, test out your headline by sharing your article on your favorite social media platforms.
Give it a few days and then change the title of your headline and re-publish your post. Share the new article on social media and wait for the same number of days as you gave the first post then check the engagement rates for both.
The headline that drives the most engagement wins and should be the headline to use. This A/B test works best if you have a large audience on social media.
10. Use Yoast Preview (in WordPress)
For WordPress users, Yoast is another SEO tool you can use to improve your organic CTR. Before you publish your post, preview your snippet as it will appear on SERPs. You can then make changes according to the recommendations given.
This will help you see if any keywords are cut off, or even if your snippet makes sense. It also works for mobile, too, so no need to worry about cross-platform searches.
11. Use Google Ads to Preview (Other CDN)
Google AdWords Preview Tool is an alternative to Yoast SEO that also has an extra feature: it allows you to preview Ads.
Ad previews can also be optimized for organic CTR on both mobile and desktop, with alternative titles provided. This is a great way to see how different ideas would work while possibly generating new ideas for content.
12. Identify CTR Winners and Losers
One essential step to improving your organic CTR is to calculate the winners and losers of your current pages. This will show you which pages, titles, and content types are performing well as well as which are performing poorly.
First, go to “Acquisition,” then “Search Console,” then “Queries” and learn which Google searches lead to your current pages.
The report will show you valuable information like the clicks, impressions, CTR, and average SERP position of your pages. It also shows bounce rates, sessions, conversions, and other valuable data.
Next, in the same menu, you can also check your landing pages.
Using these two reports, you can see what works and what doesn’t. You can then revisit old pages and web content to optimize them for more organic click-throughs.
13. Optimize Site Speed
With Google prioritizing Page Experience and Web Core Vitals as ranking factors, site speed has never been more important.
If your website isn’t optimized for speed, people may click on your link but will quickly bounce off, negatively affecting your organic CTR. To put it in perspective, on mobile devices, a leap from one to three seconds in site speed increases bounce rates by 32 percent.
Again, this is where a tool like Ubersuggest comes in handy. To check your site speed, enter your URL into the search bar and click “Search.” Next, head to the left side of the sidebar and click “Site audit.” Scroll down to “Site Speed” and you’ll be shown the loading time for mobile and desktop. In addition to loading time, it also tests:
First Contentful Paint
Speed Index
Time to Interactive
First Meaningful Paint
First CPU Idle
Est. Input Latency
Ubersuggest will outline where you can make site improvements. Take its guidance into consideration, make the necessary changes, and then test your site speed again.
14. Utilize Rich Snippets
As we touched on earlier, rich snippets are another way you can drive clicks to your website. These are search results with data displayed alongside. Here’s an example:
The only ways to show those reviews and ratings in search results are either (A) activating a rich snippet plugin or (B) coding it manually. The extra information (like ratings, for example), helps users decide whether to click on your URL or not.
15. Activate Breadcrumb Navigation
“Breadcrumb navigation” is coined after the trail of bread crumbs left by Hansel and Gretel to find their way back home. Just like in the fairy tale, its secondary navigation helps you easily trace your steps back on a website.
The primary purpose of bread crumb navigation is to provide users with a positive user experience. This has a snowball effect that results in your website ranking higher and thus results in higher organic CTR.
Activating bread crumb navigation on your website is not an option. It’s vital to your success, and must be a deliberate part of your strategy. Here are detailed instructions on how you can do just that.
16. Leverage Google Analytics Reports
Have you been keeping an eye on your Google Analytics reports? These actually deliver the information you need to improve organic search performance and your landing page conversion rates. This will result in better calls-to-action and, ultimately, a higher quality score.
If you know what to look for, your Analytics Dashboard can tell you exactly how Google’s AI and your users perceive your site’s pages. You can then tailor them to be optimized to rank and for engagement.
17. Build High Converting Landing Pages
Landing pages are an essential element of your digital marketing strategy.
After all, designed well, they are an excellent source of traffic. To ensure your landing pages succeed in doing that you should:
Understand landing page anatomy—elements such as a clear and concise headline, high-quality images, well-produced videos, persuasive copy, and calls-to-action should be done right.
Optimize for UX—give users a positive experience by ensuring the landing page loads fast and is easy to read.
Doing this will likely increase your conversions and improve your click-through rates.
18. Use Heatmaps to Improve Site Clicks
A smart way to get the most out of your site users is to understand the areas of your web page where they click the most. It’s also an excellent idea to check where most users drop off. This is essential as it will help you know which parts of your website to improve.
Why is this important?
When people spend more time on your website and engage with it by clicking through to other pages, search engines take it as a signal that your content is valuable. On the other hand, if your bounce rate is high, your website will be ranked lower as search engines see that as a sign that your content is unhelpful.
Organic CTR Frequently Asked Questions
What Is a Good Organic CTR?
The average organic CTR is between 3-5 percent. However, a good organic CTR is not benchmarked against industry standards but against your own CTR curve.
What Is the Significance of the Organic CTR ?
Organic CTR is an important metric to track as it impacts your rankings and the amount of traffic that comes to your website.
What Are Some Common Reasons for a Low CTR?
Common reasons for low CTR include metadata that’s not compelling enough. It could also be because of not utilizing rich snippets among other things.
Is a High CTR Good or Bad?
Having a high CTR is good for business as it means more traffic to your website. It also means better brand awareness as your rankings will improve.
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Having a high CTR is good for business as it means more traffic to your website. It also means better brand awareness as your rankings will improve.
It’s “free” customers coming in to browse your business, brand, products, and services.
Therefore, optimizing your content must be a priority.
With so many options for improving CTRs, it’s no longer a hassle for website and business owners. Plus, the results are certainly worth the effort and speak for themselves.
What strategies do you use to improve your organic CTR?
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it.
But just like any social network, it requires a lot of time and work.
Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great.
This adds up to 132 percent more engagement–without doing any extra work past the initial setup.
What’s crazy is a lot of marketers don’t know how to automate their Instagram marketing beyond scheduling a few posts… which isn’t really much automation at all.
Now I did schedule posts, which does help, and I will talk about that in a bit, but it was the story automation mentions which really drove good results (I will go over that as well).
So let’s dive into how I automated my Instagram marketing and how you can too…
Strategy #1: Get More Shares With Story Mention Automations
Imagine you’re getting story mentions. Wouldn’t it be awesome if you could respond to them in masses without the manual labor of replying one by one?
And best of all, by responding to them (automatically and personalized), you will build a connection and it will cause you to get more story mentions which will grow your account faster.
Log in to your Mobile Money account and click on “Chatbot” and then “Chat starters” on the top bar.
Click “Instagram story mentions” in the left bar and choose “Create Instagram story mention.”
Choose “Instagram story mention” in the drop down to create a new, automated response. Thank them for mentioning you in their story, or link to a website you think they could enjoy reading. You can also add widgets like images, forms, SMS opt-ins or attachments.
Choose what your automated response will be depending if the user replies with text message, email, phone number or multiple responses (like yes or no).
Preview and send!
Strategy #2: Schedule Posts in Advance
A lot of people don’t realize it’s possible to schedule posts for Instagram in advance.
That’s because the post scheduler feature was banned for years. Now it’s hidden inside Instagram Creator Studio.
As Instagram puts it: “The Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.”
I love it because batch-scheduling posts for Instagram saves me so much time.
Creator Studio comes with:
Professional Dashboard: See your content performance and see educational content shared by Instagram.
Growth insights: Tools to help you understand what content you’re posting is growing your audience.
Advanced post scheduling: Fill up your content calendar in advance by scheduling posts for Instagram Feed and Instagram TV.
Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams.
Once you use the Creator Studio Instagram post scheduler, you’ll never go back to the old way of posting one post at a time.
Strategy #3: Automate Direct Messaging Responses
As you build your Instagram audience, you’re likely to see more direct messages. On one hand, that’s great because people want to talk to you. On the other hand, DMs can easily take up hours of your time, but with automation, you can cut down that time drastically.
Most people I know tend to just ignore the DMs but you shouldn’t do that. Seventy-five percent of consumers want to talk to brands via private messaging. Hence you ideally should try and respond when you can.
Line up automated welcome messages to new followers
Send automated replies to Instagram DMs based on keyword triggers
Create automated FAQ answers in DMs
Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.
The key with automated DMs is it needs to be triggered based on keywords. You don’t want to send out generic DMs to everyone or else it will look like spam and won’t be effective. This absolutely changes the way you add calls to action to Instagram post comments.
For example, I would make a post on Instagram and tell people to leave a comment with a specific phrase or word if they wanted a free ebook. This helped me get more engagement, build a bigger audience and best of all generate leads for my ad agency.
Log in to your MobileMonkey account and click on “Chatbot” and then “Chat starters” on the top bar.
Click on “Instagram Welcomer” on the left bar and then create a new one.
Choose what message you want people to automatically receive when they DM you on Instagram. You can also add widgets like images, forms, sms opt-ins or attachments. Here’s one I created:
Preview and send.
Strategy #4: Drip Campaigns in Instagram
You’ve heard of email drip campaigns, but did you know you can do it on Instagram, too?
You can use the Instagram drip campaign feature that takes the standard automated DM response to the next level.
Rather than just sending one DM, you can send several links to your blog or other channels over the course of several days.
For example, you can:
Respond to their first message with educational content related to their message.
Send social proof a few days later, such as a case study or short review.
Once you’ve caught their attention, ask them to sign up for your email list or send a free trial or tool.
Here are a few other ways to use Instagram drip campaigns:
Kick off lead nurturing campaigns.
Send onboarding messages with educational messages to engage followers.
Ask questions for list segmentation and retargeting.
Send upsell campaigns.
Send instant welcome messages to your new followers.
Here’s how you set up the Instagram drip campaign:
Click on “Campaigns” in the top bar and “Drip Campaigns” in the left bar.
Create a new Drip Campaign.
Specify the social media platform.
Choose the audience(s) that should be sent the campaign. You can include or exclude your audiences.
Choose a schedule during which your drip campaign messages will be sent. Then choose how long before the first message goes out. You can choose minutes, hours, days, weeks and months.
Create a dialogue and add as many follow up messages as you want up to 23 hours. If a user responds to any of your messages, the 24 hour clock starts over.
Strategy #5: Automate Comment Replies
Do you know what the best way to go viral on Instagram is?
It’s actually similar for most social networks…
It’s not about likes or shares, it’s actually comments.
Anyone can like or share a post, but it takes a while for someone to leave a thoughtful comment and social networks know that. Hence the more comments you get the more views your content typically gets.
And the best way to encourage more comments is to reply to your comments.
Best of all you can do this in an automated way that is “personalized”.
Instagram Guides are a relatively new Instagram feature designed to help users easily find recommendations, tips, and other content from their favorite Instagram accounts.
Originally only for specific types of accounts, it was later expanded to allow all users to use it from anywhere.
There are three main types of Guides: posts, places, and products, and they’re also shareable in stories, helping to give your content further reach.
While it’s not automation in the same sense as scheduling posts out in advance, Instagram Guides are advantageous to marketers for many reasons.
First, the feature is ideal for those with a limited marketing budget. Guides is a free tool, and Instagram helps you design your brand pages and then guides you through content promotion.
Secondly, the curation style of Guides makes it an excellent format to automatically share informational content in an engaging way. You can then use the content to educate new customers and followers about what you do and how your products apply to their lifestyles.
Third, it’s a bit of a set it and forget it feature. You can create tons of great content, and it’s just sitting there waiting for users to engage.
For example, here’s an Instagram Guide I posted at the beginning of last year:
It lives on my NP Digital Instagram page and is easily discoverable by users.
Finally, Instagram Guides give you flexibility regarding the types of formats. For instance, you can write articles and turn them into slideshows with images and videos from tutorials.
Or, you could create videos that walk viewers through task completion.
Strategy #7: Integrate With TikTok
Cross promoting on social media gets your content out in front of a wider audience, attracts more leads, increases brand awareness, and gets you more mileage from your content.
Instagram and TikTok integrate well, and you can connect your accounts with just a few steps.
To connect them, just:
Go to TikTok and select “edit profile.”
Select “Instagram” and enter your user name.
Click connect.
You’re done!
Now all you need to do is start sharing some content. Here are a couple of ideas to get you started.
Begin your story on TikTok and finish it up on Instagram or vice versa. What better way to get in front of two audiences?
This works well with decorating projects, makeovers, recipes, product testing. Anything where you have a starting place and a result.
A further benefit is you’re not sharing the same content, so you avoid duplication.
You could also repost your Instagram Reels on TikTok, but remember to stick to both platforms’ guidelines and remove watermarks from your TikTok content.
Whichever approach you take, keep your two audiences in mind, and ensure your content is right for both platforms.
Instagram Automation FAQs
Are tools for automating Instagram functions expensive?
Costs vary. There are some great tools out there that are free. Equally, some paid subscriptions offer a free trial period that you can make the most. Some apps are more expensive but offer an extensive range of features that are definitely worth the investment. Don’t just consider the cost – think of the return value, as well as the time an automation tool could free up for other vital areas of your work and how much this could be worth to your business.
MobileMonkey’s InstaChamp tool has two main packages: VIP Creator & Influencer and the platinum package, including Story Mentions, Q&A keywords, and DM autoresponder tools.
What features of Instagram can I automate?
Instagram tools allow you to automate many of the crucial elements of your account. This includes scheduling posts, responding to story mentions, liking and commenting on posts, and sending automatic responses to Instagram DMs.
Why should marketers automate Instagram functions?
Using Instagram automation is essential for many business owners who need to be more “hands-on” with their Instagram accounts by responding to other users. Still, they just don’t have the time or resources to do this themselves.
Automating Instagram functions is a great way to save time and be more efficient. For example, you can set up your account to publish at certain times of the day. You can also automate your account, so when someone likes or comments on one of your posts, it will automatically follow them back.
How do I know what Instagram automated tools are best?
There are several ways to find out what Instagram automation tools are best for you. One way is to check the comments on the company’s website and see if they generate any helpful feedback.
Another way is to check the customer reviews on their website – see what others have said about their experience with these tools, good or bad.
Finally, if the company’s offering a free trial, that’s an excellent way to test out the functions and see how a specific Instagram automation tool meets your needs.
Costs vary. There are some great tools out there that are free. Equally, some paid subscriptions offer a free trial period that you can make the most. Some apps are more expensive but offer an extensive range of features that are definitely worth the investment. Don’t just consider the cost – think of the return value, as well as the time an automation tool could free up for other vital areas of your work and how much this could be worth to your business.
MobileMonkey’s InstaChamp tool has two main packages: VIP Creator & Influencer and the platinum package, including Story Mentions, Q&A keywords, and DM autoresponder tools.
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“@type”: “Question”,
“name”: “What features of Instagram can I automate? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Instagram tools allow you to automate many of the crucial elements of your account. This includes scheduling posts, responding to story mentions, liking and commenting on posts, and sending automatic responses to Instagram DMs.
Using Instagram automation is essential for many business owners who need to be more “hands-on” with their Instagram accounts by responding to other users. Still, they just don’t have the time or resources to do this themselves.
Automating Instagram functions is a great way to save time and be more efficient. For example, you can set up your account to publish at certain times of the day. You can also automate your account, so when someone likes or comments on one of your posts, it will automatically follow them back.
”
}
}
, {
“@type”: “Question”,
“name”: “How do I know what Instagram automated tools are best?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
There are several ways to find out what Instagram automation tools are best for you. One way is to check the comments on the company’s website and see if they generate any helpful feedback.
Another way is to check the customer reviews on their website – see what others have said about their experience with these tools, good or bad.
Finally, if the company’s offering a free trial, that’s an excellent way to test out the functions and see how a specific Instagram automation tool meets your needs.
”
}
}
]
}
Instagram Automation Conclusion
Instagram automation is going to make your life easier.
There are only so many hours in the day, and while being on social media sites like Instagram is essential to brand growth, it’s time-consuming and can take you away from other tasks like outreach and developing content.
With Instagram automation, you can manage the back-end and front-end tasks associated with running a social media account without employing a dedicated manager or virtual assistant to handle these tasks for you.
Additionally, by integrating Instagram automation into your routine, you’re more productive and you can build stronger community links while developing customer loyalty.
Do you use Instagram tools in your business? How do they benefit you?
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