Jewish man punched in face by teen demanding he say 'Free Palestine': report

A Jewish man was allegedly hit in the face while walking down a Brooklyn street for not saying “Free Palestine.”

Ukraine’s first president Leonid Kravchuk dies at 88

Ukraine’s first president, Leonid Makarovych Kravchuk, has died. He was 88. He served in office from 1994 to 1994 and helped dissolve the USSR.

7 Strategies That Will Get Powerful Results for Your Marketing and Sales Teams [Free Webinar on May 24th]

Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing?

If your sales and marketing teams aren’t working well together, you’re not alone.

According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment, such as antagonism between teams, excluding others from planning, and challenges communicating.

Sales and marketing misalignment can result in lower sales, lost leads, and annoyed customers. Are you ready to improve the relationship between sales and marketing?

Join Neil Patel and the Pipedrive team for a free webinar on sales and marketing alignment on May 24th at 8 am PST.

Why is Sales and Marketing Alignment So Important?

When the left hand doesn’t know what the right hand is doing, you lose revenue, deliver a poor customer experience, and miss opportunities.

A lack of sales and marketing coordination costs businesses an estimated $1 trillion a year in the US alone. 

For example, say marketing creates a campaign to drive what they think are qualified leads to a new landing page.

Unfortunately, sales redefined how they qualify leads a few weeks ago–but no one told marketing.

Now, that landing page is flooded with leads that sales will never follow up on. Marketing says “Look at all that traffic! Why isn’t anyone following up on all those leads?”

While sales sees low-quality traffic that will waste their time, so they focus on leads from a paid campaign instead.

Everyone’s frustrated, and no one wins–least of all your customers.

So how do you get everyone on the same page? By using strategies that bring sales and marketing together, increase communication, and play to everyone’s strengths.

What strategies should you use? That’s what we’ll cover in our next webinar, created in partnership with Pipedrive.

Who Should Attend Our Sales + Marketing Alignment Webinar

If you have a marketing and sales team of two or more people, you’ll want to attend this webinar.

Here’s why: setting up sales and marketing alignment from the beginning is the best way to prevent misalignment.

If you have a larger team and struggle to get everyone on the same page, this webinar will be crucial. We’ll cover a range of strategies, from automation to removing silos, to help both teams share data and strategies.

Remember, everyone is on the same team–and we’re all looking to drive growth. Making it easy (thank you, automation!) to share data and insights will improve everyone’s metrics–especially your bottom line.

What Types of Businesses Is This Webinar For?

Any business with a sales and marketing team (even if it’s only one person each!) will benefit from this webinar.

That includes organizations in industries like:

  • B2B businesses looking to improve their sales and marketing metrics
  • SaaS companies looking to increase sign-ups
  • E-commerce businesses looking to scale.
  • Brick and mortar companies struggling to grow online and in-person sales.

What You’ll Learn in Our May 24th Webinar

In our upcoming webinar, you’ll learn seven strategies to help your sales and marketing teams work together to drive leads, traffic, and revenue.

Neil will share strategies like using automation and integrations to eliminate data silos, aligning communciation cadences, and integrating call data so both teams can leverage it to improve customer experience.

For each strategy, we’ll share data points on why it matters, results in the form of case studies, and provide step-by-step instructions on how to implement our strategies for your business.

The webinar will wrap up with a Q+A session where you can ask questions and get advice on implementing these strategies in your own organization.

Want to join us? Sign up today and join us on May 24th. We look forward to seeing you.

Recent Business Credit Questions: Can Business Credit Ease Inflation?

Your most recent business credit questions have been weighing on our minds. So, let’s talk about that — and inflation. There’s more of a connection than you may think. What better place to start than at the beginning?

Basic Business Credit Questions

Here are answers to some core business credit questions that the others build on. 

What is Business Credit? 

Business credit is credit in the name of the business. Every business owner should work to establish business credit and build a credit history. 

There are a few reasons for this. First, it protects your consumer credit. Trying to make business purchases on personal credit can have a negative impact. The truth is, that’s the case even if you make your payments regularly and on time.

What Can Business Credit Do for Small Business Owners?

Creating a business credit profile means both your business and you can have a separate score. As a result, your ability to purchase a home or car will not be affected by your business expenses. Furthermore, your ability to get funding for your business will be less affected by your personal financial situation.

Your consumer credit report will have information on payments made, or missed, to your company’s creditors. The more positive history you have, the higher your score will be with whichever credit bureau the lender decides to use.

Why Should Business Owners Want to Have Business Credit Separate From Their Personal Credit?

With a separate profile, small businesses can get approval based on the financial health and well-being of the small business. Whether it is a business credit card, a line-of-credit, or a loan, approval will not be impacted as much by your personal finances. With business credit, it’s a truly separate credit score versus personal credit.

This not only makes it easier to get funding for your business, but it can open doors for you to get even more funding. For example, with a strong business credit profile, you are open to a higher limit and lower rates on a business credit card, lines-of-credit, and even vendor credit. Often, you can get these things despite bad consumer credit and without a personal guarantee.

Do Business Entities Matter When it Comes to Business Credit?

Absolutely—all business entities are not created equal. A sole proprietor can end up being personally liable for business debts. But in a business that is incorporated with its own tax ID, the owner’s personal assets are less likely to be on the line in case of default.

In addition, lenders want to see that a business is a separate entity from its owner. For that to happen, a business needs to have a Fundable™ Foundation. And that requires incorporating.

What Does a Small Business Owner Need to Do?

To have a Fundable™ Foundation a business must be set up a certain way. For example, you need to incorporate. A sole proprietorship or even a partnership doesn’t work so well for Fundability™.

You also need to have a name for the business that is consistent in all places, and that doesn’t warn of a high risk industry. So, “Bob’s” is better than “Bob’s Gas Station.” And, if it is “Bob & Joe’s,” do not list it as “Bob and Joe’s” somewhere else. Yes, even something as tiny as an ampersand can cause a problem.

Then, get an EIN and a D-U-N-S number. The EIN is like a Social Security Number for your business. You can get one for free on the IRS website. The D-U-N-S number is an identifying number you need to get in the Dun & Bradstreet system. You can get this number for free as well from their website.

A separate business bank account in the name of the small business is also necessary. Keeping business funds and personal funds separate is a good idea anyway. It makes tax time easier for sure. However, some credit providers make it a requirement for approval as well.

It’s also important to have a professional business website. The URL should have the name of the business if possible, and get a business email address that has the same URL as the website.

What Do Business Credit Bureaus Look for When Calculating Scores on a Business Credit Report?

A credit report will show a company’s pay history, even for items as seemingly inconsequential as office supplies. The exact way a score is calculated depends on the specific credit bureau. They each use a different formula.

Dun & Bradstreet is the largest and most commonly used business credit bureau. That’s why getting a D-U-N-S number is so important. You cannot be in their system without one.

That said, Equifax, Experian, and FICO SBSS are also used often. Generally speaking, the main factor that comes into consideration for the score on each of these reports is payment history. However, Experian and FICO SBSS use your personal score in the calculation of your business score. It’s not just about business credit card payments.

Inflation Related Business Credit Questions: What is Inflation?

According to Investopedia, “Inflation is a decrease in the purchasing power of money, reflected in a general increase in the prices of goods and services in an economy.”

In essence, your money does not go as far as it used to. This is true for all businesses, whether it’s a new business, a sole proprietorship, a partnership, a type of corporation, or an LLC.

How Does Inflation Affect Many Small Business Owners?

In business life, companies may find their business customers are looking to spend less. As a result, annual revenue can go down. It makes sense that customers may not want to be personally responsible for as much debt.

Business Credit Questions Connecting Inflation to Business Credit: How Do Inflation and Business Credit Relate to Each Other?

Many lenders and credit card companies will check your credit when deciding how much credit to extend or how large a small business loan they should approve you for. It can affect the interest rate you pay, too. Without business credit, a lender will only be checking consumer credit, as that’s all you’ve got to offer. And if that credit score isn’t so good, you won’t get much. You’ll get a lower credit limit (if they extend credit to you at all), and any potential lender may charge higher interest rates.

How Does What’s on Your Business Credit Report Affect Approvals?

If your funds aren’t going as far as they used to, then you might want to lean on business loans. But you’re less likely to get a business loan if you haven’t built your company’s credit profile. And forget about qualifying for an SBA loan.

If owners cannot meet a lender’s credit requirements, then companies may have few choices. One option is an alternative lender. A small business owner may find they are paying a higher interest rate for a lower credit limit or business loan amount when it comes to alternative loan options however. Alternative lenders, though a helpful loan option to have, are notorious for higher rates.

During an inflationary period, that means such less favorable credit terms put even less money in an owner’s pocket.

Business Credit Questions for Hard Times: How Can Small Business Owners Help Their Businesses Better Weather Inflation?

Of course, the best thing small businesses can do is build business credit. Building a credit history with the business credit bureaus means setting up your business properly.

That includes building the Fundable Foundation mentioned earlier. Then, establishing business credit history with the credit bureaus. Build your business credit profile with an eye toward helping your small business get better credit terms and qualify for business loans. Doing so can help you manage funds and cash flow in a more efficient manner.

A Business Should Get Accounts With Vendors to Start

These are vendors for items which a business uses all the time, like office supplies. It’s a lot easier for a business to get credit accounts with one of these companies early on. Some may even offer a card, making it possible to get a first credit card in the name of the business. Even a secured business credit card will help, so long as it reports to at least one of the business credit bureaus.

Businesses Should Act Now to Pay Less Later

Inflation isn’t going away any time soon. Building credit for a business as soon as possible will help in the future. If inflation gets any worse, you’ll pay more anyway. Why not at least try to minimize that?

Business Soundness Doesn’t Necessarily Help Raise a Business Credit Score, But it Does Help a Business Get More Funding When They Need It

Companies that add working capital now can convert it into more annual revenue when they invest in better equipment or more inventory prudently. And even a new business can have its own business accounts. This is true even when small businesses are fighting inflation.

Business Credit Questions Relating to Personal Credit: Why Not Just Use a Personal Credit Card for Business Financing?

For one thing, credit approval amounts tend to be higher for a typical business card versus a standard personal credit card.

Your Personal Credit Score Would Plummet

On a personal report, the debt ratio affects your score. That is, the amount of credit you are using relative to the credit you have available to use. Since consumer credit limits are typically lower than business credit card limits, and business expenses are higher, your balance can stay close to your limit even when you may make regular, on-time payments.

In turn, your debt-to-credit ratio stays higher than what lenders like to see. Ideally, it will be less than 30%. Anything higher will have a negative impact on your personal report. This ratio does not affect a business credit profile the same way.

Other factors that affect your consumer report include credit mix and any inquiries on. But for both your business and personal credit score, payment history is a big part of the credit calculation.

Limits on a Business Credit Card Tend to Be Higher Than Those for a Personal Credit Card

To get more funding for a business, small business owners would do well to use a credit card for their businesses. They tend to be more flexible than small business loans, because of their revolving nature. In addition, many of them have 0% interest rates you can take advantage of, as well as rewards programs. Just be sure to choose rewards programs relevant to your business needs.

When You Build Business Credit, Your Pay History on a Business Loan Should Stay Off Your Consumer Credit Report

With a separate business credit profile, you won’t get an inquiry on your consumer credit. Inquiries impact your consumer score negatively, but this is not true of a commercial score. So, separating the two keeps your business finances from affecting your ability to get personal loans. In addition, in some cases it can help you get a loan for your business without a personal guarantee.

What About Using a Personal Guarantee? Won’t That Affect a Personal Credit Score?

If a business owner needs a small business loan immediately but can’t get it any other way, then offering a personal guarantee can be a smart choice. But don’t just offer a personal guarantee if you can help it. It can affect your personal credit report. Even a new business should be able to establish a credit profile and build a credit score without always giving up a personal guarantee.

What Else Can Business Credit Do for Small Businesses?

Even when inflation is on the rise, a separate credit profile increases the chance of loan approval for a business. That doesn’t mean the personal report will be ignored. However, if the business has a good credit score, loan requests are more likely to be approved. It can’t hurt the interest rate either.

Credit Suite Can Answer Your Business Credit Questions

Rising inflation means business owners need more funds. In contrast, getting a loan at times like this is even harder than normal. On the lender side, they have to be much more careful with loans to reduce risk. In general, their risk is higher because borrowers do not have as much disposable income.

Credit Suite can answer your business credit questions. We can help you meet the guidelines a lender sets to meet loan requirements. We walk you step by step through the foundation building process. Then, we help you find the perfect vendors for your business, so you can buy the things you need for your business while building your profile with the bureaus.

Not only that, but we keep our finger on the pulse of the industry. We can often anticipate business credit questions before they are even asked. Due to our lender relationships, we are able to follow the patterns a lender may follow, and keep up with which ones are lending more at any given time. In short, we help increase your chance for loan approval by helping you find the right lender and loan product that best meets your needs. 

The post Recent Business Credit Questions: Can Business Credit Ease Inflation? appeared first on Credit Suite.

New comment by esiu in "Ask HN: Who wants to be hired? (May 2022)"

Location: Rockville, Maryland, US

Remote: Yes

Willing to relocate: No

Technologies: JavaScript, Node.js, Express, HTML, CSS, React, Redux, Go, SQL, PostgreSQL, MongoDB, REST APIs, GraphQL, Docker, Git, Github, OpenTelemetry, Grafana, Promscale, TimescaleDB, Jest, DigitalOcean, Heroku

Résumé/CV: https://emilysiu.dev/assets/emilysiu-resume.pdf

Email: emilyksiu@gmail.com

I’m a fullstack software engineer and the co-creator of QMantis: an open-source observability solution for GraphQL APIs, enabling seamless analysis of slow requests, errors, resolver performance, and identification of backend bottlenecks. Learn more here: https://qmantis.co

UpEquity (YC S19) Is Hiring a Software Engineer in Austin

Article URL: https://www.ycombinator.com/companies/upequity/jobs/ca50OPP-software-engineer Comments URL: https://news.ycombinator.com/item?id=31259287 Points: 1 # Comments: 0

12 Best Programmatic Advertising Platforms to Use in 2022

Programmatic advertising platforms solve a problem for both publishers and advertisers.

For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences.

When done well, this means more profit for both groups, and who doesn’t like that?

What Are Programmatic Ad Platforms?

Programmatic ad platforms provide a real-time marketplace for buying and selling ad space. They link the millions of publishers to the marketers looking to place strategic ads across the internet.

All of this happens in the blink of an eye:

  1. A visitor arrives on a website.
  2. The publisher captures the impression and relevant data on the website visitor.
  3. Advertisers bid on the impression.
  4. The highest bidder places their ad.

You need some powerful software working in the background to make all this work. This is where programmatic ad platforms come in. The types of platforms are broken down into four categories: demand-side platforms, supply-side platforms, ad exchanges, and data management platforms.

The supply-side platforms work for the publishers, collecting data and serving it to the ad exchanges. The ad exchanges then serve this information to demand-side platforms that work on behalf of advertisers, creating an auction for each ad impression.

Collecting data on each ad impression allows publishers to sell ad space to the highest bidder, and allows advertisers to be extremely targeted with their advertising (here’s how you can identify who to target).

This has been an extremely successful formula as spending on programmatic advertising has pushed well past $155 billion a year and continues to grow.

Benefits of Using Programmatic Ads Platforms

Why do advertisers love programmatic ads platforms?

  • huge reach
  • detailed targeting
  • efficiency
  • flexible and scalable

There are many benefits, but the most crucial is the ability to scale. The best programmatic advertising platforms give you instant access to millions of publishers around the world, allowing you to reach your target audience wherever they are.

This is one of the reasons 76 percent of marketing professionals are using programmatic advertising to some extent.

Reaching out to all the different sites manually would take a lifetime, but with programmatic advertising, it happens in real-time.

Of course, not every publishing site serves your target audience, so one of the most important elements of programmatic ads platforms is the ability to reach an extremely targeted audience in real-time. These platforms run ads on a huge scale, collecting a lot of data that is leveraged to improve ad performance.

When you work with a programmatic ads platform, you’re able to set specific parameters for where you serve ads and who you serve them to. This is a huge advantage.

In fact, 73 percent of marketers believe audience targeting is the most effective tactic for programmatic advertising.

Access to so much data also allows you to become more efficient. Everything happens in real-time, so you’re not working on outdated information or paying for ads based solely on historical trends. You’re making a specific bid for that exact impression using a highly attuned algorithm, taking your efficiency to a new level.

Lastly, the instant nature of programmatic ads platforms makes them easily scalable. You have no long-term agreements with publishers, so you can adjust your ad spend according to your needs.

Say you want to run a quickfire sale. You can use programmatic advertising platforms to immediately boost your reach while reaching the exact audience you specify.

Types of Programmatic Ads

There are five key types of programmatic ads:

1. Display ads: Ads placed in the header, footer, and sidebar of a publisher site.

Types of Programmatic Ads - Display Ads

2. Video ads: These ads appear in a video, either before the video begins (pre-roll), during the video (mid-roll), or when the video ends (post-roll).

Types of Programmatic Ads - Video Ads

3. Social ads: Ads are automatically served on social media using the platform’s data.

Types of Programmatic Ads - Social Ads

4. Audio ads: Ads served in audio content such as podcasts.

5. Native ads: These are ads that follow the form of the content they’re shown in, for example, in content ads, or a promoted listing on Amazon.

Types of Programmatic Ads - Native Ads

When shown on a publisher site, all of these types of programmatic ads tend to be referred to as display ads, but in the programmatic ads platforms, there is a difference.

Most advertisers look to use a mixture of these formats, but you can adapt your approach to fit your target audience.

12 Best Programmatic Advertising Platforms

Programmatic advertising is everywhere and nearly every advertiser is using it, even if we don’t realize it. While your mind might be drawn to a few well-known big players, there are lots of programmatic advertising platforms out there, each with its specialties.

Here’s a look at the 12 best programmatic advertising platforms.

1. PubMatic

Best Programmatic Advertising Platforms - PubMatic

PubMatic offers comprehensive solutions for both publishers and marketers, making it a complete programmatic ad platform.

Features include a private marketplace of high-quality ad inventory, a wide range of ad formats and channels, powerful real-time analytics, and fraud-free program refunds to protect against fraudulent activity.

With over 1.2 trillion ad bids per day, PubMatic is certainly popular, and its excellent supply of high-quality ad spots is frequently cited.

2. MediaMath

Best Programmatic Advertising Platforms - MediaMath

MediaMath is well known for its end-to-end campaign management and omnichannel ad campaigns, and it’s trusted by over 3,500 advertisers.

It’s particularly good at data integration, allowing advertisers to reach their most valuable customers through the MediaMath audience feature. With ad options for display, native, video, audio, and Digital Out of Home ads, every base is covered.

Known for great service and support, the MediaMath team is there to help marketers get the most out of their campaigns.

3. Google Ad Manager

Best Programmatic Advertising Platforms - Google Ad Manager

Google Ad Manager is a massive programmatic advertising platform working on the supply-side to monetize publishers’ content.

Nearly 75 percent of ad impressions served in the U.S. are through Google Ad Manager, which makes it a powerful partner for reaching your audience, no matter where they hang out online.

The great thing about Google Ad Manager is it’s incredibly easy for publishers to get set up and start serving ads. It offers good tools and analytics, but it’s not always known for providing the best value (RPM).

4. Adobe Advertising Cloud

Best Programmatic Advertising Platforms - Adobe Advertising Cloud

Adobe is a huge name in software and also provides one of the best programmatic advertising platforms in Adobe Advertising Cloud.

It specializes in connected TV, video, display, native, audio, and search campaign ads to offer advertisers a complete solution. With a focus on people-based marketing and inventory management, it’s a great tool to maximize return on your budget.

The user interface does take some learning, but once you get the hang of it, it’s a great platform to help you maximize your return on ad spend.

5. War Room

Best Programmatic Advertising Platforms - War Room

War Room brings together the power of advanced programmatic technology and human insights to deliver search, display, social, video, native, audio, shopping, and even Metaverse advertising.

With access to over 90,000 premium ad networks, it has something to offer advertisers of all sizes.

6. AdRoll

Best Programmatic Advertising Platforms - AdRoll

AdRoll is powered by 15 plus years of data collected from working with over 120,000 brands. It’s quick to set up and easy to use, offering high-quality ad templates to help you get started immediately.

One of the key benefits of AdRoll is its solid audience targeting, with options for contextual, lookalike, demographic, and interest-based campaigns.

It prides itself on maximizing returns for businesses of all sizes, from global corporations right down to the one-person marketing teams.

7. Amobee

Best Programmatic Advertising Platforms - Amobee

Amobee brings together different types of programmatic ads to create a complete advertising campaign. With ad options for TV, connected TV, digital, and social, advertisers can engage their target audiences in a truly omnichannel strategy.

With a great understanding of how people consume content across different platforms, Amobee can help advertisers to coordinate their campaigns to achieve maximum results.

8. SmartyAds

Best Programmatic Advertising Platforms - SmartyAds

SmartyAds’ programmatic ads platform offers a full stack of services for both advertisers and publishers. Its core aim is to simplify advertising, allowing businesses to prioritize who they trade with.

For advertisers, it’s an excellent tool to improve CTRs and boost conversions, while it also helps publishers achieve higher yields and fill rates, and improve engagement.

SmartyAds has over 500 million monthly impressions in North America alone, so it’s a popular option for both advertisers and publishers.

9. Criteo

Best Programmatic Advertising Platforms - Criteo

Criteo works largely on the supply side, helping publishers to create more revenue from their content.

It works with social media, video, display, web, and mobile ads to help small publishers monetize their content. Using large-scale purchase and intent data and the power of AI, it improves ad returns for over 685 million daily active users.

10. Xandr

Best Programmatic Advertising Platforms - Xandr

Xandr is responsible for 6.7 billion ad impressions daily and works with over 193,000 brands. It offers both demand and supply services and functions as an ad exchange for a variety of different ad types.

One of the most impressive features of Xandr is its incredible data, which allows advertisers to enhance their buying strategies. It offers an easy-to-use interface and has all the tools advertisers need to optimize campaigns.

11. Lotame

Best Programmatic Advertising Platforms - Lotame

Lotame is primarily an ad exchange, helping advertisers connect with consumers across browsers and mobile CTV.

It offers excellent audience management tools, using data to onboard, analyze and model customer segments. Using publishers’ data, the platform enriches audience segments, allowing advertisers to buy off-the-shelf segments to optimize their marketing reach.

Lotame prides itself as being future-proof in a cookieless world, which is a great selling point for today’s businesses

12. The Trade Desk

Best Programmatic Advertising Platforms - The Trade Desk

The Trade Desk is an ad exchange that allows publishers to sell targeted ad space to advertisers around the world. It’s an ideal platform to collect, manage, and activate data all in one place.

A key feature of The Trade Desk is its ability to use lookalike modeling to help advertisers reach new, targeted audiences to expand their market share.

With access to high-quality audiences from a vast list of data providers, it’s a highly rated programmatic advertising platform.

Programmatic Ad Platforms Frequently Asked Questions

Is Google Ads a programmatic ads platform?

Google ads is a programmatic ads platform working on the demand side. It provides a platform for advertisers to bid on advertising space in real-time, creating an auction and awarding the impression to the best bid.

Does Facebook have a programmatic ads platform?

Facebook offers a demand-side programmatic ads platform much like Google Ads. It sells advertising space in real-time, creating an auction for each impression.

How do programmatic ad platforms work?

Programmatic ad platforms bring together the publisher selling advertising space and the advertiser who wants to buy that ad space. They facilitate real-time auctions where advertisers bid on each impression, taking a cut of the winning bid and paying out the remainder to the publisher.

How much do programmatic advertising platforms cost?

Programmatic advertising platforms take a commission on the sale of each impression. This is usually between 10 and 20 percent.

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Conclusion: Programmatic Ads Platform

Programmatic ads platforms are an essential tool in modern advertising. They create a bridge between publishers and sellers, allowing both parties to negotiate a price for ads in real-time.

By collecting data from thousands of websites, these platforms allow advertisers to target detailed audiences and ensure they spend ad budgets on the right ads.

The world of online advertising is constantly changing, so working with a good programmatic ads platform is a great way of future-proofing your marketing and staying a step ahead.

What’s your experience with programmatic ad platforms? Are there other platforms you love that didn’t make the list?

Emerge Tools is building the future of mobile performance tooling, come join us

Article URL: https://www.workatastartup.com/jobs/47879

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Points: 1

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Kable (YC W22) is hiring Founding Engineers to solve Billing for API companies

Article URL: https://www.ycombinator.com/companies/kable/jobs/7YUZkyG-founding-full-stack-software-engineer

Comments URL: https://news.ycombinator.com/item?id=31303271

Points: 1

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Getting ROI on Your Personal Guarantee

ROI, or return on investment, is a term that you may hear often. However, many have never considered it in terms of a personal guarantee (PG). Yet, if you think about it, giving a guarantee on a loan is an investment of sorts. According to Dictionary.com, the definition of investment is “the action or process of investing money for profit or material result.”

With a personal guarantee, you are putting your assets on the line as a way to get funding for your business in hopes of helping it survive and thrive. Since your guarantee is an investment in your business, and all investment involves risk, the question then becomes how do you minimize risk and increase ROI.

Why Take the Risk at All?

When small business owners are looking for a business loan, often banks will ask for personal guarantees. In particular, when a business does not have an extensive credit history, a lender’s risk is higher. As a result, the lender will require a guarantee to mitigate their own risk.

However, no company owner can give a guarantee for everything. It’s not practical. All of your personal credit would be tied up.  Your personal credit score could plummet. You have to find the balance between when it is worth it to give a guarantee and when you should pursue another option. Understanding the potential return on investment (ROI) for your PG is vital to knowing if it is worth it, or not.

What Makes the Risk Worth It?

There are a few things that make the investment of a PG worth the risk. The first is, if you need immediate funding for your company and you cannot get it any other way. If it’s a choice between giving a guarantee or not getting the funds you need, it may be worth it to give a guarantee.

That is, assuming that the chances are high that the funds you get will have the desired effect of helping your business grow and thrive. Then it will be a good ROI on your personal guarantee.

It may also be worth it if the guarantee will significantly decrease the interest rate on the loan. Decreasing interest expense means you get the funds at a lower cost, which results in a higher ROI.

When are Personal Guarantees Not Worth It?

For business owners, it has to all be about value. Lenders will take a personal guarantee every chance they can get. Yet, it puts an owner’s personal assets on the line. In small business lending, this means lenders can legally claim whatever is pledged to secure the loan agreement. Consequently, you have to determine if the ROI on your guarantee is worth the potential cost.

If your business fails, then your personal assets will go to the lender. Unless your personal finances are infinite, you probably don’t have a lot of assets that are sufficient for a PG.

After real property, what other assets do you really have? Investments might work. But then, of course, you can lose them if your business defaults. If a small business owner is relying on a certain asset for something specific, like retirement financing, it could spell disaster. The risk, for a lot of owners, is too great. You could lose it all. That is not an acceptable ROI.

However, if you feel that the funds will help you to grow your business substantially and the risk to your personal assets is low, you may have an ROI that is acceptable to you.

What are the Risks of Defaulting on a Business Loan?

For newer businesses, the chance of failure is about 20% in the first year. It’s about a 50-50 chance a business will survive to see its fifth year.

This is why small business loans are a big risk for lenders. A lender asks for a personal guarantee to give the owners a greater stake in the company’s success. When a small business loan could cost an owner his or her future, then there’s more incentive to work toward company success.

That is where the ROI for the lender comes in. They get the loan funds back plus interest. But what about the owner? What owner isn’t going to work for business success regardless, whether their personal assets are on the line or not?

As an owner of a business, you have to know when it is necessary to give a guarantee. Then, you have to know when there is another choice and how to walk that path.

When do Small Business Owners Have to Provide a Personal Guarantee for a Business Loan?

There are a few times when a company owner has no option but to give a guarantee.

SBA Loans

SBA loans will always require a personal guarantee for loans over a certain amount. The Small Business Administration requires guarantees even from owners of well-established businesses. Furthermore, it will want them from all business partners.

This is in addition to all the other things the SBA wants to accompany a loan application. They require collateral, a business plan, a business proposal, possibly accounts receivable, and other financial statements.

That’s not to say an SBA loan is bad. There are other factors which make SBA loans worthwhile. Interest rates tend to be lower for one thing. That means the money you get costs less.

That is the definition of ROI on personal guarantees. If you get more money for less cost, and the benefits to your business are worth it, you have an acceptable ROI on your personal guarantee.

Term Loans from Traditional Lenders

Traditional lenders are likely to ask for personal guarantees regardless of whether you are applying for SBA loans or other traditional loans. They want a small business owner to repay any debt, and this is how they hedge that bet. So, for any small business loan you apply for with a traditional lender, you are likely to have to provide a guarantee.

Your goal, as the business owner, is to reduce the number of loans you need that require a guarantee overall. Then, of those that do require one, figure out how to reduce the amount of the guarantee required.

How to Reduce The Necessity for a Guarantee

SBA loans and traditional loans almost always require personal guarantees. So, the first way to reduce the number of guarantees you have to give is to use other types of business credit.

That means vendor credit and business credit cards. To do this in a way that reduces personal guarantees, you have to separate your business from yourself. That requires a Fundable™ Foundation.

A Fundable™ Foundation requires:

  • Separate contact information
  • An EIN
  • Incorporating
  • A separate, dedicated business bank account
  • A professional business website and email address with the same URL

Once you are set up this way, you can apply for vendor credit in the name of your business. Look for the vendors that do not require a guarantee or a credit check for initial credit, and that will report your payments to the business credit reporting agencies.

As payments are reported on more accounts, your business credit score will grow, helping you get approval on even more accounts without a PG.

How Does Business Credit Increase ROI on Your Personal Guarantee?

It’s almost like a domino effect. As you build a stronger business credit score without a PG, you are eligible for more and more accounts without personal guarantees. Eventually, you’ll be able to get a business credit card without a guarantee.

Here’s where things really start working in your favor. Use these accounts as much as possible. Be sure to responsibly repay credit issued to you. Rely on these accounts as much as you can, and you will reduce your need for a loan. In turn, you reduce your need to give a PG. There is an inverse relationship between personal guarantee and the amount of funds you get with it. The more money you can get with less personal guarantee, the higher the ROI.

An Oversimplified Example

Say you apply for a $10,000 business loan. The lender approves it, but you have to put up a guarantee for the entire amount. That means if your business defaults, you are responsible for the whole thing. You have the potential for an excellent ROI if the business doesn’t default, but if you have issues, you could lose $10,000 of your personal funds.

But, consider the same scenario except, due to your strong business credit score, the lender requires a 50% personal guarantee. Your potential ROI on that is much better, because at the most, you would only personally be responsible for $5,000. 

As your business credit score goes, the need for a personal guarantee decreases, making your ROI on PG increase.

Is There More Than One Kind of PG?

Yes!

Usually, we think of an unlimited personal guarantee. However, there are also limited guarantees. A limited guarantee allows a lender to collect a certain amount of money or a certain percentage of the outstanding balance from a principal or business owner. These guarantees are common when there are several principals who can pay a certain fraction of the debt. For instance, if a small business defaults on its loan, the lender can go after each principal for 25% of the balance.

With a limited guarantee, the business owner has some protection. Not all their assets are on the line, which in itself increases borrower ROI. Since lenders can seek repayment from more than one of the owners, there is still value, even if the business fails and does not fully pay the debt. This is another way to increase the ROI on your personal guarantee.

When Can Business Owners Get More Value from Providing a Guarantee?

Sometimes, you need to make investments in equipment or inventory in a short time frame. Or you may want to buy quickly in order to hedge against rapidly rising inflation. In this case, after business owners evaluate risk and costs, they may determine that gambling on personal liability is worth it. That is when you weigh the potential ROI against the guaranteed ROI of nothing if you do not take advantage of the opportunity.

The initial investment may be scary, but it may also be worth it in the long term if it helps your business grow, thrive, and reach its full potential. In the end, business loans are risky on all sides. However, without risk there is no growth. No one starts a business and hopes it never grows. Growth is the first goal. Business growth equals profit growth, which is the ultimate ROI.

Loan agreements that require personal guarantees definitely have the potential to reduce ROI on the business overall. So, it is vital to carefully consider any loan agreement to discern whether it is worth it, or not.

As always, whether or not a PG is necessary is not the only thing to consider. There are also loan fees and legal fees that come into play. Pay attention to those. They can add up.

What Does it Take to Get Maximum ROI on Your Personal Guarantee?

As with other investments, the ROI on your personal guarantee depends on a number of factors. The key is to protect your own credit history while still giving your company it’s best shot. If an owner needs to personally guarantee funds, that isn’t a bad thing. Yet, it is important for small businesses to balance that with other credit that does not require that personal assets be sacrificed.

This means that the company has to have credit in the name of the business, separate from that of the owner. This business credit will not remove the need for a PG completely, but it can reduce it drastically. It can increase the amount of credit available without a guarantee, and reduce the amount of guarantee necessary for those accounts that still require one.

Another thing business credit can do is help you get lower interest rates on accounts. Since that means the funds cost less, it’s an automatic boost to ROI. Anytime you can get lower interest it’s a good thing.  

Balance is key. Find out how to set your business up to get the most possible funding without a personal guarantee with a free Business Finance Assessment.

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