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With 50% of precincts reporting, Bolsonaro clung to a narrow 0.5% lead, but the general trend over the course of the evening was a slow and steady upswing for Lula, as votes trickled in from the northeast. Just before 7pm, with 72% of precincts reporting, Lula took his first lead of the night, and continued to expand his lead.
It was also going to be difficult for Bolsonaro in the second round, as Lula won the first round by 5 points, 48% to 43%, nearly winning outright on October 2. Bolsonaro also faced an uhpill battle in the sense that both third place Simone Tebet and fourth place Ciro Gomes backed Lula in the second round.
Bolsonaro turned in a strong showing in the wealthier south of the country, winning Sao Paulo and his native Rio de Janeiro by margins of over 10%, but it was not enough to compensate for Lula’s massive turnout in the Northeast of Brazil, where the Workers Party has long enjoyed dominance. Indeed, Lula won numerous states by margins of 30%, 40% or even 50%, turning in particularly strong performances in the vote-rich states of Bahia, Ceara, and his native Pernambuco.
Bolsonaro flipped the pivotal swing state of Minas Gerais, winning by a narrow margin, and backed by the endorsement of Governor Romeu Zema, but it was not enough to reach 50%.
However, it was not all bad news for the Bolsonaro camp. In the second most important race in the country, for Sao Paulo’s governorship, Bolsonaro-backed candidate Tarcisio de Freitas handily defeated Workers Party candidate Fernando Haddad, who was the 2018 presidential candidate who lost to Bolsonaro.
Bolsonaro aligned candidates will now control the three largest states in Brazil: Romeu Zema in Minas Gerais, Claudio Castro in Rio de Janeiro, and Tarcisio de Freitas in Sao Paulo. While he did not win, the Bolsonaro movement remains strong, and Brazil’s 156 million voters will remain deeply culturally and politically divided.
After voting in his native Sao Bernardo do Campo, in the south of Sao Paulo state, Lula headed to downtown Sao Paulo to give a press conference and walk the famous Avenida Paulista, often considered the “main drag” of Brazil. Lula proclaimed, “Today may be the most important day of my life…the people of Brazil are defining the model that they desire to have…the way of life they want.”
Bolsonaro voted in Vila Militar in his home state of Rio de Janeiro, saying he had “the expectation of victory, for the good of Brazil…if it is God’s will, we will be victorious tonight.”
In Vila Planalto, Brasilia, a largely pro-Bolsonaro middle class neighborhood near the Palacio da Alvorada, where Bolsonaro is known for taking walks, groups of family and friends had gathered to view election results, with the majority sporting Brazil’s yellow soccer jerseys. They nursed the disappointing news over large bottles of Brazilian beer, served in typical style in tiny glasses.
One voter said, “In my family we are divided. My daughter called me to say that I should vote for Lula, but I said in Brazil we have a secret ballot.”
Across town at the iconic TV tower, Lula’s supporters, many clad in red, packed into a plaza to cheer the results.
Most polls had showed Lula with a slight lead, but there appeared to be a tightening over the last week of the campaign. Furthermore, polls during the first round election on October 2 proved to be biased in favor of Lula, while significantly undercounting support for Bolsonaro.
Lula will likely face a difficult term in office, with considerable Congressional opposition from the large block of Bolsonaro-aligned federal deputies and Senators.
His election tonight represents one of the greatest comeback stories in Latin American history. Lula was convicted and imprisoned on corruption and money laundering charges that were later overturned on a technicality by Brazil’s Supreme Court, clearing the way for him to run for an unprecedented third term.
Lula also is regarded to have made a shrewd move in selecting business-friendly centrist former Sao Paulo Governor Geraldo Alckmin as his vice presidential running mate. In 2018, Workers Party candidate Fernando Haddad selected Rio Grande do Sul federal deputy Manuela D’Avila, from the Brazilian Communist Party, who was widely viewed as too extreme.
Haddad ended up losing the 2018 election to Bolsonaro by 10%.
The Broncos have received multiple trade inquiries on Bradley Chubb and could eventually deal away the star pass rusher, but they don’t plan to trade receivers Jerry Jeudy or KJ Hamler, according to sources.
With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report.
Change can be difficult. What steps are you taking to get ahead of the curve?
While this post is not an ultimate guide to Google Analytics, I’ll show you how to get GA4 set up and give you the best GA4 tips out there. From setting yourself up to best practices, by the time you’re finished, you’ll feel confident creating a landing page report in GA4.
What Is GA4?
Google Analytics 4 is the latest edition of one of the greatest web analytics tools on the market.
With a landing page report in GA4, you can follow the digital path your customers travel along your branded content.
The best part? GA4 landing page reports track customer data from all the platforms your content is on to determine trends in traffic, engagement, product demand, predictions, and more.
It accomplishes these incredible analytic feats with the help of artificial intelligence. With the use of AI, GA4 helps you figure out how customers are currently using your content, as well as predict what customers will do next.
You don’t have to be a large business to make GA4 work for you. In fact, a recent survey by Enlyft found that roughly 71% of businesses that use Google Analytics are small companies with less than 50 employees.
While this may all sound similar to what you’re used to in Universal Analytics, the two function quite differently.
The biggest difference between UA and GA4 is the way data is collected and organized. While the former groups user interactions into time-blocked “sessions,” GA4 tracks each and every user interaction as its own event.
What does this mean? Well, because of this key switch, GA4 is better at predicting the behavior of customers in a wider variety of ways.
What Is A Landing Page Report in GA4?
Simply put, a GA4 landing page report is a detailed analysis of user interactions based on metrics that you choose.
For those who don’t know, a landing page is the page that is a user’s first interaction with your website or platform. For example, if you searched for information about landing page reports and clicked on the link for this article, then this page is your landing page for my site.
A landing page report in GA4 gives you deeper analytic tools that can really help you develop the best SEO strategy.
If you’re familiar with UA, you’ll remember that their landing page report was automatically generated. All you had to do was look for the report by clicking the Behavior drop-down menu. and from there. clicking Site Content and then Landing Pages.
GA4 is not automatic. Fortunately, it only takes a few steps to get your GA4 set-up.
Creating Your Landing Page Report In GA4
GA4 landing page reports must be generated manually. The good news is you can create your own preset landing page report, so you don’t have to set it all up each time you need information.
Follow these steps to create your own landing page report in GA4.
Get Started
Log in to your account with GA4. From there, open your Reports (the button below the Home icon, with a bar graph inside a white square). Next, click on Acquisition and then look for and select Traffic Acquisition in the dropdown menu.
Pull a Report
In case you don’t already know, dimensions are essentially the qualitative titles or categories being measured by GA4. When you choose Traffic Acquisition, GA4 will pull a report for you, automatically using the Session default channel grouping dimension.
While this is great info for you to know in order to increase traffic to your website, it’s not the data on user landing page interactions.
Customize Your Report
To create a custom landing page in GA4 to suit your analytical needs, click on the small pencil icon in the upper right corner of the user window.
In addition to adding new dimensions, the Customize Report button can add new metrics, rework charts and create summary cards.
For our purposes, we’ll focus for now on the dimension aspect.
Add a New Dimension
On the right side of the screen, click on Dimensions and then select Add dimension.
From there, you should be able to scroll through the options until you find one labeled Landing Page. Click it, and landing pages will be added to your primary dimensions.
Don’t forget to save when you’re done!
Set as Default
Let’s get real: do you actually want to go through those steps every time you want to analyze user interaction on landing pages?
No way! Follow this quick GA4 tip to make a shortcut for yourself.
Locate the Landing Page dimension once more. This time click on the three vertical dots and then select Set as Default.
When you are finished, click the Apply button in the lower right corner to save your new default setting.
If your goal is to replicate the UA report as close as possible, you will need to follow a few more steps.
Customize Metrics
Not all engagement metrics are created equal. As you become more familiar with the GA4 set-up, explore all the data at your fingertips to determine which data will help the most. You never know what new insights you’ll discover!
Customizing metrics is not all that different from dimension customization.
Instead of clicking on Dimensions, this time select Metrics.
From here, you can add and remove metrics that suit your needs. For a UA-style landing page report, make sure to choose the following metrics:
Sessions
New Users
Engagement Rate
Average Engagement Time
Event Count
Conversions
Create a New Summary Card
Summary cards are a great way to take a fast scan of your analytics when checking reports.
While they won’t show you everything, summary cards can help you streamline your review of the information you find most important.
To create a new summary card, simply click on Create a New Card. From there, you can customize the card to choose specific dimensions, metrics, and visualization style.
Save Your New Template
The key here is not to overwrite your other template that you used to get started. Instead, save your work as a New Report.
Make a Shortcut to Your Report
Remember, our intention is to make pulling GA4 landing page reports as quick and easy as possible.
That’s why I would recommend creating a shortcut for you to access this with just a couple of clicks going forward.
First, click on Reports.
Next, click on Library. There should be a folder icon next to the word.
Unless you’ve already created some collections, you should only see two collections. In the collection marked Life Cycle, click where it says Edit Collection.
A prompt on the left will ask you to drag reports to create collection. Find your report template and drag it into the topic labeled Acquisition.
That’s it!
Now when you click on the Reports icon on the main menu, you can pull your latest landing page report with ease. Simply click the drop-down menus for Life Cycle and Acquisition, where you will find the template that we’ve been putting together.
Best Practices For Landing Page Reporting
The whole point of this practice is to understand what customers are driven towards and how we can improve our content to bring in more traffic.
When you run your GA4 landing page report, be on the lookout for pages that have a low number of visits, or worse, poor engagement. These are areas of growth for your brand.
Take advantage of landing pages that are doing well. Any time a landing page has a high click rate and engagement, you should be looking for ways to capitalize on that momentum.
Add more links to that page that direct users to more of your articles. Use those pages to advertise upcoming promotions. If at all possible, recreate that style of writing in new content.
Conclusion
Google Analytics 4 is a powerhouse of reporting. In the right hands, GA4 can revolutionize your marketing and content strategies.
Don’t wait until UA finally kicks the bucket for good in 2023. Learn about GA4 now to easily generate the reports that matter most. You should consider creating your GA4 tracking ASAP so you have as much data as possible to compare for reporting.
We’re also here to help!
If you need more information on how to best utilize the features of your GA4 landing page report, or if something doesn’t look right, just reach out and my team will get back to you ASAP.
How are you going to use Google Analytics to increase your web traffic? Let me know!
Video marketing is the go-to method for most companies, and I’ve got the stats to prove it.
According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy.
However, posting videos only gets you so far. Once you’ve created your content, you want the maximum number of people to see it.
What’s the answer? Video schema.
Now you know what I’m talking about; let’s get to it.
What Is Video Schema Markup?
Video schema markup is a code you can add to your website. This code tells search engines how you have structured your video and helps the likes of Google to understand what it’s about.
The code appears as rich snippets in the SERPs and displays a video thumbnail/preview, along with other info, such as a title, description, date uploaded, length, etc.
EmbedUrl (a video schema markup for when you’ve embedded a video from another site, like YouTube, for example)
ContentUrl (which points to a video media file)
Why Is Video Schema Markup Important For SEO?
OK, so Google doesn’t consider video schema as a ranking factor, and Google’s John Mueller has previously confirmed this.
Nevertheless, video schema markup does affect your SEO indirectly.
Providing video schema helps Google and the other search engines identify content that meets searcher intent and queries. This increases the chances of your content appearing in the rich results in SERPs.
Increased visibility often means more visitors and conversions; the more relevant your content is, the happier your visitors are.
Next, copy in your URL or click on the ‘HTML’ option and enter your code into the box.
Once you’ve done that, the page you’re adding schema to appears. At the top of the page, you’ll see a heading in red called ‘tag data.’ You’ll get a list of data items on the right-hand side of the page. Highlight any of the items that are listed in bold.
Then, click on the ‘create HTML’ button, view the data, and download it.
Once you’ve downloaded the data, you can add it to your content management system by following your host’s instructions.
You can also automate your video schema markup with plug-ins. Available tools include:
For YouTube rich snippets, there’s the free videoschema.com tool. Just enter your URL and hit ‘generate’:
Then, click ‘validate markup’ to go to Google’s validation tool. Google suggests using its rich schema validation tool before accessing Schema.org to verify your code. Enter the URL and click the green ‘run test’ button to use it.
Video Schema Best Practices
As you build your schema markup strategy and evaluate your site content, keep these best practices in mind:
Include optimized keywords throughout your content, including descriptions, titles, and pages.
Keep your video schema updated as you change your website’s videos, such as changing the title, description, or thumbnail image.
Avoid schema stuffing (adding excessive keywords into a website’s schema markup to fool search engines into thinking the site’s relevant).
Keep your video schema up to date as you make changes to your website’s videos, such as changing the title, description, or thumbnail image.
The title, description, or thumbnail.
When choosing the video schema type, use the search engine’s preferred format. For instance, Google recommends JSON-LD. Alternatively, you can use Microdata or Resource Descriptive Framework in Attribute (RDFa, which is a standard for representing data on the web).
Use a validation tool to test your coding.
Include all the required fields. When adding video schema markup to your page, there are a few required fields that you’ll need to fill out, such as the name of the video, the URL, and a thumbnail image.
Make sure your videos are properly tagged and categorized. This will help search engines understand what your videos are about and make it easier for users to find them.
Ensure your video schema is a clear representation of the page.
Include all specified properties (description, title, date, etc., or your content won’t appear in rich snippets.
If your page includes multiple forms of content, use different rich snippets for each content type to increase your chances of appearing in rich results. For instance, if your page includes videos, reviews, and articles, include the relevant schema for each content type.
Video schema is a type of structured data that you can add to a website to help search engines better understand the content on the page. It provides information about videos, including the title, description, thumbnail image, and duration, which the web crawlers then use to generate results from online searches.
Where Do I Put Video Schema?
Technically, you can decide where you want the video schema markup to appear on your website, but there is a preferred method. Schema should ideally be loaded in before closing the </head> element. If there are other page-critical scripts in the <head> tag, those should be loaded first. Then, the schema can be loaded in last before closing out the <head> tag.
Are Videos Structured Data?
Videos are unstructured data, meaning it is information that doesn’t have a predefined structure or format. In contrast, structured data has a predefined structure and comes in a standardized format. An example would be an e-mail or an Excel database.
Conclusion
Video schema markup is an important tool for improving your video visibility. Including key information about your video content in your website coding can help search engines deliver relevant content to searchers and improve your chances of appearing in rich snippets.
This extra visibility can reward you with fresh leads and increased reach and potentially assist your Google ranking by getting relevant content in front of searchers.
Including schema markup is easy, and you can use automation tools to install schema at a click.
To get the most from video schema, use other techniques like video SEO to further optimize your marketing efforts.
Do you use video schema? How does it help your marketing?
From keywords to building backlinks and analyzing your competitors, there are many things you can work on to increase your website ranking. However, there might be one area you’re overlooking. Any idea what I’m talking about yet?
It’s the influence your web hosting has on SEO.
Whether you realize it or not, the web host you choose can make all the difference between getting your website ranking higher or being pretty much invisible online.
When you think about it, it’s obvious why.
The web host you go with impacts several areas of your website, including uptime and loading speeds.
If you are researching how to host a website, here are 7 things to look out for to help meet your SEO needs.
Why Web Hosting Is So Important For SEO
Your chosen web host plays a significant role in putting your website on the map and keeping it visible, and therefore, you need to pick your web host carefully.
Before I go too much further, let’s just see what Google says about how search works. It considers five factors:
Relevance
Meaning
Quality
Usability
Context
As we’re talking about SEO and web hosting, I’ll focus on usability. For ranking, Google looks at:
Loading times
Mobile friendliness
Country and location (so Google can serve location-based content)
Basically, the more accessible your content is, the more likely it is to rank better.
Your webhost influences all of the above, which is why you need to choose carefully.
What To Look For When It Comes To Web Hosting And SEO
When it comes to web hosting and SEO, you should expect a few things from your provider as standard, such as uptime reliability and efficient loading times. However, as detailed in the next section, there are other features to look out for:
1. Uptime Reliability
For businesses, a few minutes of downtime can cost thousands of dollars in lost productivity. For your visitors, it’s frustrating if they can’t access your website or if it keeps crashing. However, downtime is equally damaging to your reputation among search engines.
The likes of Google regularly visit websites, and if your website is down a lot, your site gains a reputation for unreliability.
While no web host can guarantee to keep your site online 100 percent of the time, most hosts now provide 99.9 percent uptime. According to Search Engine Journal, 99 percent uptime equals approximately 1.44 minutes of downtime daily, or 8.8 hours a year. Pretty good, huh?
2. Speed
Ever heard the saying ‘speed is of the essence’? Your visitors agree with this, which is why you don’t want to keep them hanging around.
A slow website causes users to leave, increasing your bounce rate significantly, as the stat from Google’s research shows.
However, despite the importance of fast loading times, too many websites fail to make the grade.
According to research by Littledata, the average time it takes for a mobile page fully loads is 4.6 seconds. On the face of it, that sound pretty swift, but it won’t put you among the best-performing sites.
What should you be aiming for?
Littledata says if you want your site among the top twenty percent, then your loading time should be within 3.2 seconds. To appear in the top ten percent, your site should reach a full mobile page load within 2.6 seconds.
Not sure about your current speed? Here are some tools to check:
Pagespeed Insights
Uptrends
Pingdom
GTMetrix
That’s your speed covered, now let’s move on to the importance of customer service.
3. Customer Service
When choosing web hosting for SEO, there are some key areas of customer service to think about:
The size of the company. Although it’s not always the case, a larger company is more likely to have better resources and staff available to help with customer service issues. They also have more money to invest in training their representatives.
The company’s overall reputation. These days, you don’t need to look too far to view other people’s opinions. Find out what others say by looking at web hosting service reviews and use that as guidance for narrowing down your choices.
Availability: is the company available 24 hours a day and seven days a week? Problems with hosting can occur at any time. You need to know that someone is available to take your call.
Contact options: The easier it is to get in touch with a company, the better. Email and contact forms are great, but it can take time to get responses. Look for companies with a customer service contact number, social media accounts, and Live Chat for quicker responses.
4. Security
Would you buy from a site you don’t trust? I doubt it. It’s also unlikely that you’d share your sensitive information if the site didn’t have an HTTPS certificate, but It’s not just about consumer trust.
Back in 2014, Google first named HTTPS as a ranking factor. As Google’s Search Advocate, John Mu, explains on Twitter, it’s only a lightweight ranking factor, and the lack of an HTTPS won’t stop your site from getting indexed.
However, as Mu explains, HTTPS is great for users, and Google’s research shows a considerable rise in web users relying on HTTPS. Here are some of the key stats:
Desktop users load over half of the pages they view via HTTPS and spend two-thirds of their time on secure pages
98 percent of Chrome users load pages via HTTP
While HTTPS is less common among mobile users, figures among these visitors are growing too
While you can install an SSL certificate yourself, the easiest way is to find a web host that provides a free or affordable certificate.
Some of the sites offering free SSL certificates include
Hostinger
Hostgator
Siteground
A2 Hosting
That’s HTTPS covered. What about server location and its impact on your SEO and web hosting?
5. Server Location
Does server location affect loading times? Absolutely.
In a YouTube clip, former Google Search Quality expert Matt Cutts said: ‘We try to return the most relevant results to each user in each country. And server location in terms of IP address is a factor in that’.
For example, if your server is in the United States, but most of your customers are in the United Kingdom, data transfer times are likely to be considerably delayed. However, changing the server location to the UK is likely to reduce response times and improve website loading speed.
The reason for this? Well, it comes down to two things: network latency or ‘ping’ (the time it takes for information to travel from one point in a network to another) and time to the first byte (the interval between the request being sent to the server and the browser receiving the first byte).
The server location also affects your bounce rate and legal compliance (you need to store any data per local laws)
To help find the best server locations for your site, follow these three tips:
Go to Google Analytics and sign in. Next, choose ‘audience’, then ‘geo’, and ‘location’ to determine where your audience is based.
If you notice delays, it may be worth looking around for the best cheap web hosting and transferring your website to another provider.
6. Shared Hosting
Shared hosting is a popular option for small businesses, as it offers an affordable way to start a website, but it has some downsides.
The biggest issue for users can be website performance. As shared hosts typically have many users sharing the same server, performance can suffer compared to dedicated servers. This can result in slower page load times and decreased Site Speed Index scores (a page loading score metric).
Further, if you need to make any major changes or updates to your website, like adding new features or redesigning your entire site, then the customization options may be limited.
You may also find that your performance dips the more your traffic grows.
That said, shared hosting has plenty of positives, such as its ease of use and scalability,
7. CMS Quality
A content management system (CMS) is a software application or set of related programs used to create and manage digital content efficiently.
The sheer number of available systems can make it difficult to choose, so look for the following three features to narrow down your options:
1. Ease of use: A CMS should be easy to use, even for beginners, and have a user-friendly interface and simple, straightforward controls.
2. Flexibility: Find a flexible CMS to accommodate your website’s specific needs. It should allow you to add or remove content easily, change layouts, and more.
3. Compatibility: Ensure the CMS is compatible with popular web browsers and devices. It should also work well with other software and plugins you may want to use
FAQs
Does Web Hosting Include SEO?
It depends on which host you’re using. If SEO isn’t already built-in, you can often add plug-ins to your CMS for optimization
Is Free Hosting Good for SEO?
It depends on the host. Some are better than others but remember, you get what you pay for, and web hosting costs shouldn’t be your only consideration. Free hosting sites may lack quality, advanced features, and built-in SEO.
Does Server Location Affect SEO?
Yes. The closer the server location is to your visitors, the quicker the speed.
Is Wix Good for SEO?
Wix has some great SEO features, including a Google Search and Google Analytics integration, as well as a single template for SEO on multiple pages. Additionally, Wix has an SEO Wiz. This is a step-by-step checklist that you’ll find on your site’s dashboard under ‘marketing home’. The checklist helps you to connect and verify your site with Google, enables efficient site indexing, and gives you SEO tips for improved visibility.
What are Examples of Web Hosting With Effective SEO Web Hosting Tools?
Hostinger, Bluehost, and SiteGround all score well among reviewers for SEO web hosting, but it all depends on what features you’re looking for.
Conclusion
You will most likely have a long-term relationship with the hosting service you choose, so you want to pick the right one.
With so many web hosts to choose from, finding the perfect host is often time consuming, and you might not always get it right the first time.
To simplify things, when looking for a provider for your SEO web hosting, ensure it offers uptime reliability, speed, and security.
Also, don’t overlook server location and the impact it can have on your SEO, and test customer service first by making a few queries.
ML scientist/engineer open to a wide range of projects. Primary focus has recently been in computer vision, specifically in applied research and engineering real-time inference systems for on-prem deployments in the healthcare industry. Past projects include a diverse set of machine learning and statistical projects with a PhD in statistical inference applied to problems in astrophysics.
Location: NYC
Remote: yes
Willing to relocate: yes
Technologies: python ML stack (numpy, scipy, sklearn, etc.); deep learning frameworks (especially pytorch); and a host of tools for MLOps like docker, ansible, kubernetes, flask, kafka, rabbitmq; experience working with C and dabbling in lower level and numerical stuff, especially in julia
Red Bull team principal Christian Horner believes his team is owed an apology for the way it was treated following its breach of last year’s budget cap, but said it “begrudgingly” accepts its penalty. The post Horner: Red Bull won't apologise for budget cap breach appeared first on Buy It At A Bargain – Deals … Continue reading Horner: Red Bull won't apologise for budget cap breach
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