A 20-year-old father in Texas was arrested after his 8-month-old daughter drowned in a bathtub while he was too “engrossed in video games” to save her life. According to a news release from the Burkburnett Police Department, officers on May 14, 2023, responded to a 911 call regarding an “unresponsive infant.” Upon arriving at the … Continue reading Texas father too ‘engrossed in video games’ left infant daughter to drown in bathtub: police
Tag: Video
Mux (YC W16) is hiring a Sr Platform Engineer to work on video infra at scale
Article URL: https://www.mux.com/jobs?j=srplatform
Comments URL: https://news.ycombinator.com/item?id=37329067
Points: 1
# Comments: 0
Mux (YC W16) is hiring a Sr Platform Engineer to work on video infra at scale
Article URL: https://www.mux.com/jobs?j=srplatform Comments URL: https://news.ycombinator.com/item?id=37329067 Points: 1 # Comments: 0
Prince William and Kate Middleton share new video to celebrate King Charles' coronation: 'What. A. Day'
Prince William and Kate Middleton celebrated King Charles III’s coronation with a new clip they shared after the conclusion of the historic day.
The Princess and Princess of Wales posted a recap video that featured official footage of the festivities following the crowning of King Charles and Queen Camilla at London’s Westminster Abbey on Saturday.
“What. A. Day.,” the couple wrote on their official Twitter page.
“Thank you to everyone who made it happen,” they added.
KING CHARLES OFFICIALLY CROWNED BRITISH MONARCH
At the beginning of the video, Kate, 41, and William, 40, were seen clad in their formal robes and mantels as they walked down steps leaving for Westminster Abbey.
The Duke and Duchess of Cambridge were joined by their children Prince George, 9, Princess Charlotte, 8, and Prince Louis, 5. The family was seen smiling while getting into black SUVs on their way to the royal church.
The minute-long video featured highlights of the day including the royal procession and the flypast over Buckingham Palace. William, Kate and their children were seen waving from their carriage and smiling while gathered with the royal family on the palace balcony.
The video ended with a closing shot of Charles waving while standing on the balcony with Camilla.
The historic ceremony was Britain’s first coronation since Charles mother Queen Elizabeth II was crowned 70 years ago. The coronation was marked with touching tributes to the late monarch, who died at the age of 96 in Scotland last September.
Kate sported the George VI Festoon Necklace, which was commissioned by King George VI in 1950 as a gift for his daughter, then-Princess Elizabeth. She also wore a pair of diamond and pearl earrings previously owned by her late mother-in-law Princess Diana.
The Princess of Wales’ coronation ensemble featured a custom gown by Alexander McQueen, the same designer who made her bridal gown for her royal wedding with William. Charlotte coordinated with her mother in a white McQueen cape dress and the two both donned glittering leaf headpieces by McQueen.
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During the ceremony, William, who wore the ceremonial dress uniform of the Welsh Guards, honored his father with a spoken vow. George, who served as one of Charles’ four Pages of Honour, wore a red uniform. He is the youngest future king to have had an official role in a coronation.
However, it was Louis who stole the show once again at the royal event. The five-year-old was pictured yawning at the ceremony, pressing his nose up against the carriage window during the procession and shouting from the balcony as the flyover was taking place.
Charles’ historic coronation was attended by 2,200 guests and watched by millions around the world.
Video shows cars piled up after tornado hits Palm Beach Gardens, Florida
A video has emerged showing cars piled on top of each other after a tornado with estimated peak wind speeds of 130 mph ripped through South Florida.
Footage taken in the parking lot of an apartment complex in Palm Beach Gardens Saturday depicted a car overturned with another propped up against it.
“Oh my God. Look at this thing,” a person could be heard saying as locals were wandering around the area to survey the damage.
The city of Palm Beach Gardens said there were reports of “roof damage, minor structural damage to buildings, a lot of trees down and a lot vehicle damage” in the wake of the EF-2 tornado.
BIDEN DECLARES FORT LAUDERDALE A DISASTER AREA AFTER SEVERE FLOODING
“Fire Rescue states that no injuries were reported in our jurisdiction as a result of the storm, but they did assist with transports in nearby areas,” the city added, noting that “multiple roadways were blocked with debris and downed trees.”
More than 11 million Florida residents had been placed under a tornado watch that covered most of the Florida Peninsula Saturday, according to FOX Weather.
Another video taken of the tornado showed a car being lifted off the ground and thrown through the air while it was in the middle of a street.
Palm Beach Gardens said it has activated its “Emergency Operations Center with personnel from Police, Fire and Public Works to address cleanup.”
DAMAGING TORNADOES SWEEP THROUGH OKLAHOMA, LEAVING AT LEAST 2 DEAD
“A cell merger that began between the turnpike and Interstate 95 in Palm Beach Gardens was able to take advantage of a favorable environment for tornadoes and spawn an EF-2 tornado,” the National Weather Service (NWS) had said in a report.
“The tornado began just east of Interstate 95 and moved northeast across A1A, passing just south of the Palm Beach Gardens Medical Center,” it continued. “As it moved through the Sanctuary Cove Community it turned more north-northeasterly crossing PGA Blvd near the intersection with U.S. 1.
“After a short trek up U.S. 1, the tornado dissipated before reaching Juno Beach,” the NWS statement concluded.
The NWS also said that the tornado destroyed a dry-cleaning business, collapsed light poles and caused an electrical concrete pole to lean over.
The tornado lasted 11 minutes and traveled nearly 3 miles before it dissipated, the NWS added.
“The City Engineer and Building official continue to do structural damage assessments,” the City of Palm Beach Gardens said.
Video shows Good Samaritans rescuing woman from burning car on New York highway
A video has captured a group of Good Samaritans rescuing a woman from a car that burst into flames following a crash on the Long Island Expressway in New York.
The Suffolk County Police Department told Fox5 NY the single-vehicle crash happened in Holtsville around noon on Monday.
Police say Susan Denise, a 56-year-old from Farmingville, was driving a 2022 Jeep Liberty when she struck the center median and the vehicle flipped onto its side, catching fire.
MULTI-VEHICLE FIERY CRASH IN ARIZONA KILLS 3
Video taken from the scene by Todd Miranda shows several people dragging away the woman from the burning wreckage.
One man is seen holding up his arm in an attempt to slow down oncoming traffic.
Denise was taken to a local hospital by police helicopter, where she was listed in critical condition, according to Fox5 NY.
Two men captured on video killing, mutilating cat in California
Two men were caught on tape killing and mutilating a stray cat in Pomona, California, and police remain on the lookout for the suspects.
The dark and grainy video shows two men stopping their vehicle in front of a business at 560 Union Avenue and fatally shooting a feline in the parking lot. The cat was initially seen flailing before it died.
The men then jump over the fence and approach the cat. One of the men takes out a sharp object and cuts the animal open as the other man records the incident on his cellphone.
CALIFORNIA MOM KILLED BABY BY SUFFOCATING HER DURING BREASTFEEDING, AUTHORITIES SAY
Store owners discovered the mutilated cat the next morning and alerted Pomona Police and the Inland Valley Humane Society.
“We’ve never had anything like this happen, it’s horrible,” Collin Lee of the Pomona business told FOX 11.
Authorities released surveillance video of the men and asked the public for help identifying them.
CFR Patio employees feed the feral cats in the area and have taken some of the felines home. But, they say, “we can’t take every one of them, so we try to take care of them here as much as we can.”
Some of the cats are pretty friendly, including the one that was killed, named Scruffy. Someone was preparing their home to take the cat with them.
The humane society has taken the cat’s body as evidence, and are watching security video from other businesses in the area to help with the investigation.
Video Schema Markup: Improve Your Video Visibility
Video marketing is the go-to method for most companies, and I’ve got the stats to prove it.
According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy.
However, posting videos only gets you so far. Once you’ve created your content, you want the maximum number of people to see it.
What’s the answer? Video schema.
Now you know what I’m talking about; let’s get to it.
What Is Video Schema Markup?
Video schema markup is a code you can add to your website. This code tells search engines how you have structured your video and helps the likes of Google to understand what it’s about.
The code appears as rich snippets in the SERPs and displays a video thumbnail/preview, along with other info, such as a title, description, date uploaded, length, etc.
Here’s an example:
The major search engines like Google, Bing, and Yahoo! all support video schema, and it comes in different types, including:
- VideoObject (a markup that enables Google to understand your content and feature it as rich snippets).
- EmbedUrl (a video schema markup for when you’ve embedded a video from another site, like YouTube, for example)
- ContentUrl (which points to a video media file)
Why Is Video Schema Markup Important For SEO?
OK, so Google doesn’t consider video schema as a ranking factor, and Google’s John Mueller has previously confirmed this.
Nevertheless, video schema markup does affect your SEO indirectly.
Providing video schema helps Google and the other search engines identify content that meets searcher intent and queries. This increases the chances of your content appearing in the rich results in SERPs.
Increased visibility often means more visitors and conversions; the more relevant your content is, the happier your visitors are.
Ultimately, this leads to an improved search engine position, boosting your SEO efforts. Some marketers report an increase in visibility of up to five percent when adding video schema.
How To Implement Video Schema
For the technophobes out there, adding video schema markup might seem daunting, but it’s not as difficult as it sounds.
Hold on while I talk you through it step by step.
Before you start, check if your chosen page supports rich results. Google has a free tool you can use.
Just enter your URL or HTML, and click ‘Test Url.’ You’ll then get a message saying it’s checking the URL.
Once the test is complete, you should see something like this:
If you’re testing for mobile, use the ‘Googlebot smartphone’ option. The tool also checks for schema validation errors.
If you want to add video schema manually:
- Start by generating your schema. To do this, go to Google’s Structured Data Helper.
- Next, copy in your URL or click on the ‘HTML’ option and enter your code into the box.
- Once you’ve done that, the page you’re adding schema to appears. At the top of the page, you’ll see a heading in red called ‘tag data.’ You’ll get a list of data items on the right-hand side of the page. Highlight any of the items that are listed in bold.
- Then, click on the ‘create HTML’ button, view the data, and download it.
- Once you’ve downloaded the data, you can add it to your content management system by following your host’s instructions.
You can also automate your video schema markup with plug-ins. Available tools include:
- Yoast (paid)
- Schema Pro (paid). The site also offers a free schema markup course.
- All in one Schema Rich Snippets (free WordPress Plug-in)
For YouTube rich snippets, there’s the free videoschema.com tool. Just enter your URL and hit ‘generate’:
Then, click ‘validate markup’ to go to Google’s validation tool. Google suggests using its rich schema validation tool before accessing Schema.org to verify your code. Enter the URL and click the green ‘run test’ button to use it.
Video Schema Best Practices
As you build your schema markup strategy and evaluate your site content, keep these best practices in mind:
- Have a strong strategy in place. Decide which content you’d like to rank for and the videos you want to promote.
- Include optimized keywords throughout your content, including descriptions, titles, and pages.
- Keep your video schema updated as you change your website’s videos, such as changing the title, description, or thumbnail image.
- Avoid schema stuffing (adding excessive keywords into a website’s schema markup to fool search engines into thinking the site’s relevant).
- Keep your video schema up to date as you make changes to your website’s videos, such as changing the title, description, or thumbnail image.
- The title, description, or thumbnail.
- When choosing the video schema type, use the search engine’s preferred format. For instance, Google recommends JSON-LD. Alternatively, you can use Microdata or Resource Descriptive Framework in Attribute (RDFa, which is a standard for representing data on the web).
- Use a validation tool to test your coding.
- Include all the required fields. When adding video schema markup to your page, there are a few required fields that you’ll need to fill out, such as the name of the video, the URL, and a thumbnail image.
- Make sure your videos are properly tagged and categorized. This will help search engines understand what your videos are about and make it easier for users to find them.
- Consider using a tool to track your video schema results.
- Use descriptive titles and descriptions for your videos. Again, this will help both users and search engines understand what your videos are about.
- Include a thumbnail image for each video. Providing a preview of the video content helps users decide whether or not they want to watch it.
Google offers the following guidance:
- Ensure your video schema is a clear representation of the page.
- Include all specified properties (description, title, date, etc., or your content won’t appear in rich snippets.
- If your page includes multiple forms of content, use different rich snippets for each content type to increase your chances of appearing in rich results. For instance, if your page includes videos, reviews, and articles, include the relevant schema for each content type.
- Follow Google’s content quality guidelines.
FAQs
What Is Video Schema?
Video schema is a type of structured data that you can add to a website to help search engines better understand the content on the page. It provides information about videos, including the title, description, thumbnail image, and duration, which the web crawlers then use to generate results from online searches.
Where Do I Put Video Schema?
Technically, you can decide where you want the video schema markup to appear on your website, but there is a preferred method. Schema should ideally be loaded in before closing the </head> element. If there are other page-critical scripts in the <head> tag, those should be loaded first. Then, the schema can be loaded in last before closing out the <head> tag.
Are Videos Structured Data?
Videos are unstructured data, meaning it is information that doesn’t have a predefined structure or format. In contrast, structured data has a predefined structure and comes in a standardized format. An example would be an e-mail or an Excel database.
Conclusion
Video schema markup is an important tool for improving your video visibility. Including key information about your video content in your website coding can help search engines deliver relevant content to searchers and improve your chances of appearing in rich snippets.
This extra visibility can reward you with fresh leads and increased reach and potentially assist your Google ranking by getting relevant content in front of searchers.
Including schema markup is easy, and you can use automation tools to install schema at a click.
To get the most from video schema, use other techniques like video SEO to further optimize your marketing efforts.
Do you use video schema? How does it help your marketing?
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Video Schema Markup: Improve Your Video Visibility
Video marketing is the go-to method for most companies, and I’ve got the stats to prove it.
According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy.
However, posting videos only gets you so far. Once you’ve created your content, you want the maximum number of people to see it.
What’s the answer? Video schema.
Now you know what I’m talking about; let’s get to it.
What Is Video Schema Markup?
Video schema markup is a code you can add to your website. This code tells search engines how you have structured your video and helps the likes of Google to understand what it’s about.
The code appears as rich snippets in the SERPs and displays a video thumbnail/preview, along with other info, such as a title, description, date uploaded, length, etc.
Here’s an example:
The major search engines like Google, Bing, and Yahoo! all support video schema, and it comes in different types, including:
- VideoObject (a markup that enables Google to understand your content and feature it as rich snippets).
- EmbedUrl (a video schema markup for when you’ve embedded a video from another site, like YouTube, for example)
- ContentUrl (which points to a video media file)
Why Is Video Schema Markup Important For SEO?
OK, so Google doesn’t consider video schema as a ranking factor, and Google’s John Mueller has previously confirmed this.
Nevertheless, video schema markup does affect your SEO indirectly.
Providing video schema helps Google and the other search engines identify content that meets searcher intent and queries. This increases the chances of your content appearing in the rich results in SERPs.
Increased visibility often means more visitors and conversions; the more relevant your content is, the happier your visitors are.
Ultimately, this leads to an improved search engine position, boosting your SEO efforts. Some marketers report an increase in visibility of up to five percent when adding video schema.
How To Implement Video Schema
For the technophobes out there, adding video schema markup might seem daunting, but it’s not as difficult as it sounds.
Hold on while I talk you through it step by step.
Before you start, check if your chosen page supports rich results. Google has a free tool you can use.
Just enter your URL or HTML, and click ‘Test Url.’ You’ll then get a message saying it’s checking the URL.
Once the test is complete, you should see something like this:
If you’re testing for mobile, use the ‘Googlebot smartphone’ option. The tool also checks for schema validation errors.
If you want to add video schema manually:
- Start by generating your schema. To do this, go to Google’s Structured Data Helper.
- Next, copy in your URL or click on the ‘HTML’ option and enter your code into the box.
- Once you’ve done that, the page you’re adding schema to appears. At the top of the page, you’ll see a heading in red called ‘tag data.’ You’ll get a list of data items on the right-hand side of the page. Highlight any of the items that are listed in bold.
- Then, click on the ‘create HTML’ button, view the data, and download it.
- Once you’ve downloaded the data, you can add it to your content management system by following your host’s instructions.
You can also automate your video schema markup with plug-ins. Available tools include:
- Yoast (paid)
- Schema Pro (paid). The site also offers a free schema markup course.
- All in one Schema Rich Snippets (free WordPress Plug-in)
For YouTube rich snippets, there’s the free videoschema.com tool. Just enter your URL and hit ‘generate’:
Then, click ‘validate markup’ to go to Google’s validation tool. Google suggests using its rich schema validation tool before accessing Schema.org to verify your code. Enter the URL and click the green ‘run test’ button to use it.
Video Schema Best Practices
As you build your schema markup strategy and evaluate your site content, keep these best practices in mind:
- Have a strong strategy in place. Decide which content you’d like to rank for and the videos you want to promote.
- Include optimized keywords throughout your content, including descriptions, titles, and pages.
- Keep your video schema updated as you change your website’s videos, such as changing the title, description, or thumbnail image.
- Avoid schema stuffing (adding excessive keywords into a website’s schema markup to fool search engines into thinking the site’s relevant).
- Keep your video schema up to date as you make changes to your website’s videos, such as changing the title, description, or thumbnail image.
- The title, description, or thumbnail.
- When choosing the video schema type, use the search engine’s preferred format. For instance, Google recommends JSON-LD. Alternatively, you can use Microdata or Resource Descriptive Framework in Attribute (RDFa, which is a standard for representing data on the web).
- Use a validation tool to test your coding.
- Include all the required fields. When adding video schema markup to your page, there are a few required fields that you’ll need to fill out, such as the name of the video, the URL, and a thumbnail image.
- Make sure your videos are properly tagged and categorized. This will help search engines understand what your videos are about and make it easier for users to find them.
- Consider using a tool to track your video schema results.
- Use descriptive titles and descriptions for your videos. Again, this will help both users and search engines understand what your videos are about.
- Include a thumbnail image for each video. Providing a preview of the video content helps users decide whether or not they want to watch it.
Google offers the following guidance:
- Ensure your video schema is a clear representation of the page.
- Include all specified properties (description, title, date, etc., or your content won’t appear in rich snippets.
- If your page includes multiple forms of content, use different rich snippets for each content type to increase your chances of appearing in rich results. For instance, if your page includes videos, reviews, and articles, include the relevant schema for each content type.
- Follow Google’s content quality guidelines.
FAQs
What Is Video Schema?
Video schema is a type of structured data that you can add to a website to help search engines better understand the content on the page. It provides information about videos, including the title, description, thumbnail image, and duration, which the web crawlers then use to generate results from online searches.
Where Do I Put Video Schema?
Technically, you can decide where you want the video schema markup to appear on your website, but there is a preferred method. Schema should ideally be loaded in before closing the </head> element. If there are other page-critical scripts in the <head> tag, those should be loaded first. Then, the schema can be loaded in last before closing out the <head> tag.
Are Videos Structured Data?
Videos are unstructured data, meaning it is information that doesn’t have a predefined structure or format. In contrast, structured data has a predefined structure and comes in a standardized format. An example would be an e-mail or an Excel database.
Conclusion
Video schema markup is an important tool for improving your video visibility. Including key information about your video content in your website coding can help search engines deliver relevant content to searchers and improve your chances of appearing in rich snippets.
This extra visibility can reward you with fresh leads and increased reach and potentially assist your Google ranking by getting relevant content in front of searchers.
Including schema markup is easy, and you can use automation tools to install schema at a click.
To get the most from video schema, use other techniques like video SEO to further optimize your marketing efforts.
Do you use video schema? How does it help your marketing?
How to Make Videos Appear in Google Learning Video Rich Results
Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content.
If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from Google. This structured markup is fast becoming a cornerstone of video SEO for learning content.
So what is it, why does it matter, and (more importantly) how do you optimize for learning video rich results?
Here is what you need to know to implement this feature.
What Are Learning Video Rich Results, and Why Are They Important?
Learning video markup is structured data that displays key moments in educational videos, along with a short description and a time stamp, right in the search results. This allows users to see what topics a video covers and quickly skip to the most relevant part of a video.
According to Google, it is designed to provide more search visibility for educational video content.
A few notes about this new type of markup: learning video rich results only display in English, though they’re available anywhere Google Search is available.
They can show up on both mobile and desktop search results, but remember, this feature is only available for learning-related content.
Here’s an example of the code used for learning video rich results:
Why is this new markup significant? There are a few reasons why digital marketers should be paying attention.
First, schema markup helps SEO by making it easier for Google to understand what a video is about. From a user perspective, it helps users quickly find the information they need without watching an entire video.
Even better, the video rich results have a CTR of 62 percent, making it one of the top-performing rich result types.
Learning video rich results also take up more space in the search results, helping to increase visibility and click-through rates.
Here’s a look at the space a normal video takes up in the search results and another with rich results:
The rich result is bigger and far more useful than the standard video search result.
According to Google, publishers can add this markup to educational videos at any stage, from preschool to professional training.
Technical Implementation Guidelines for Learning Video Rich Results
To use this new feature, Google requires a few technical adjustments. First, your video must be educational content. Then, take these steps:
- In addition to the Learning Video markup, Google requires adding the VideoObject schema markup, which includes a description, name, thumbnail URL, and upload date.
- Your video must be public and cannot require a subscription to watch.
- Video must be at least 30 seconds in length. (Though I suspect longer videos are more likely to be selected for rich results since they can be more comprehensive.)
- Learning Video markup must be added to the page where users can watch the video.
Then, like other rich results, it’s up to Google to decide which video will show up in the search results with these features.
You can optimize for the feature, but you can’t make Google choose your website.
Types of Learning Video Rich Results Properties
Learning video rich results display more information about concepts and skills taught in the video. In addition to the video object markup, there are several other properties Google suggests adding.
These include:
- educationalLevel, educationalAlignment, or learningResourceType : Tell Google the educational level, test, or exam the video is related to, such as “common core” or “SAT test.”
- hasPart: A list of clips in the video that defines what each clip is about, including options like problem walk through, overview of a concept, or the text of the problem being solved.
These parts of the coding are crucial to helping Google understand what concepts the video covers.
Best Practices for Rich Results Optimization
Rich snippets add new features to the search results, including Learning Video Rich Results, product images, product reviews, and a longer description. Like other rich results, publishers can add the markup to videos, but Google decides which search result is the best fit.
There are, however, a few steps you can take to improve the chances of Google displaying rich results for your educational content.
Add Structured Data To Your Website
This is the most important, and arguably the most difficult step. Head to Google or Schema.org to find the coding you need to add structured data to your website.
Structured data helps Google understand your content by sharing details in pre-outlined formats.
What is the difference between structured and unstructured data? Imagine a teacher asking students to turn in a 2,000-word essay, and some students turn in their papers on construction paper, written on large cardboard boxes, or even in digital files. It would be challenging to read and grade all those papers—that’s the equivalent to unstructured data.
Structured data would be like the teacher providing an outline for the essay and asking students to type their responses in Arial,11-point font and print it on 11 x 7 paper—they’d have a much easier time reading and grading those papers!
Structured data is similar—it’s a set of guidelines that helps Google understand content better by ensuring it fits into a format they understand.
While the coding might feel overwhelming, it might not be as complicated as you think. Head to Google to grab their code, then adjust it to fit your video. You may need the help of a developer or a plugin to add the code to your website.
Make Sure Your Content Is Useful to Users, Not Just Google
Learning video rich results is another way for digital marketers to help Google understand content—however, it’s not a silver bullet. This markup won’t make mediocre content go viral.
Rather, this will help users find really great video content that is already out there. You’ll still need to follow video SEO best practices and create useful video.
Aim to answer users’ questions thoroughly, ensure your video and audio are clear and easy to understand, and include keywords in your descriptions.
Validate Your Structured Data
Structured data is coding that helps sites snag those rich results. Because it’s structured in a specific way, Google (and other search engines) can easily understand your content.
However, because it’s coding, things can go wrong.
Validating your structured data ensures the code embedded in your site is valid and can be easily read by search engines. Use Google’s Rich Result Testing tool to ensure your markup is working properly.
Keep an Eye on Google Search Console for Errors
Google Search Console has a rich snippet report that shows which rich snippets your site is eligible for and reports issues. Note, you will only see this report if Google finds a rich result in your property and if the rich result is supported by the report.
To access this report, look for “Enhancements” in the menu pane. The report includes a summary chart of valid and invalid items, a list of issues, and a link to get more information about problems found on your site.
Check this report regularly so you can fix any issues with rich results fast.
Top Rich Results Testing Tools
As already mentioned, Google has a rich results testing tool that ensures your markup is working correctly. However, there are a few other options, including:
- ClassySchema.org: Validates code and shows you what it might look like in the search results.
- Schema.dev: see if your JSON-LD code is accurate and check for warnings.
SEO tools, like Semrush, may also provide information about rich snippets on your site.
FAQs
What are rich results?
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
How do I get rich results on Google?
Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
What is Google’s rich results test?
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
What is Videoobject schema?
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
What is video structured data?
Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
How does marking up my educational video help CTR?
Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
How do I test if my schema markup is implemented right?
Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What are rich results?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
”
}
}
, {
“@type”: “Question”,
“name”: “How do I get rich results on Google?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
”
}
}
, {
“@type”: “Question”,
“name”: “What is Google’s rich results test?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
”
}
}
, {
“@type”: “Question”,
“name”: “What is Videoobject schema?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
”
}
}
, {
“@type”: “Question”,
“name”: “What is video structured data?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
”
}
}
, {
“@type”: “Question”,
“name”: “How does marking up my educational video help CTR?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
”
}
}
, {
“@type”: “Question”,
“name”: “How do I test if my schema markup is implemented right?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
”
}
}
]
}
Conclusion
Google has made it clear that they care more about user experience than keyword stuffing or perfectly optimized content.
Between its upcoming Helpful Content update and the more recent learning video rich results feature, digital marketers need to focus on delivering value, not just link building or keyword stuffing.
By highlighting important topics and moments in educational videos, Google is helping improve click-through rates for videos and deliver a better user experience.
Have you added learning video rich results to your website? I’d love to hear about the results.