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Dagen McDowell and the panel on “The Five” Thursday discussed President Biden’s July call with former Afghan President Ghani to portray the situation in Afghanistan as better than the reality on the ground.
Indianapolis Colts linebacker Darius Leonard spoke to reporters on Thursday about being unvaccinated. The three-time All-Pro said not getting the COVID-19 vaccine is a “personal decision” and he believes in getting “comfortable with something” before putting it into your body.
Paid ad costs are rising. In highly competitive industries, you can expect to pay $50 or more per click. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance.
Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.
If you aren’t sure what dynamic keyword insertion is or how to make the most of it, you are in the right place.
Today, we’ll cover everything you need to know about dynamic keyword insertion, including what platforms offer it, how it works, and best practices to make the most of them.
Dynamic keyword insertion is a paid ad feature that uses machine learning or AI to customize online ads to match users’ search queries.
For example, if you create an ad for a shoe store, you could use dynamic keyword insertion to add “women’s running shoe” or “red women’s running shoe” to display ads that use the exact same words the user searched.
Using the same terms users type into a search engine assures users you have exactly the product they are looking for.
Here’s how Google text ads using dynamic keyword insertion might look:

Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to.
Several ad platforms offer dynamic keyword insertions, including Google Ads and Facebook.
Figuring out how to set up PPC ad campaigns is hard enough. Should you worry about dynamic keyword insertion? There are definite pros and cons to this strategy. Here’s what you need to know.
The benefits of dynamic keyword insertion include:
Dynamic ads are easier to manage, more relevant, and can improve click-through rates. Sounds great, right? There are a few cons you should be aware of before diving in.
The cons of dynamic keyword insertion include:
Dynamic keyword insertion is an ideal strategy to stand out in a competitive PPC environment. By matching users’ search queries, your business can lower your cost per click, improve your quality score, and deliver highly targeted ads.
However, the process might seem complicated, especially if you are newer to the world of PPC. Here are four best practices to help you create effective dynamic ads.
Dynamic ads are used to create highly relevant ads, so using broad keywords isn’t effective.
For example, if you want to create an ad for a broad term like “body wash,” there’s no point in using a dynamic ad. On the other hand, if you want to target a precise term like “orange scented body wash for sensitive skin,” dynamic ads are a great choice.
There are two reasons for this: using broad keywords can create awkward ads, and it can also cause your ads to show up for terms that just aren’t relevant.
Instead, reserve dynamic keyword insertion for longer, precise keywords. Here are a few examples of keywords that would be a good fit for dynamic ads:
These are very precise terms that indicate buyer intent, making them ideal for dynamic keyword insertion.
Dynamic ads allow you to create multiple versions of an ad, but they don’t just plug different keywords into the exact same ad. Instead, you can upload multiple assets for each part of your ad.
For example, Facebook allows you to add multiple text, headlines, images, link descriptions, and CTA options.

Options are great, but they can also cause issues.
Take a look at the ad example above. Let’s say the business decided to target Swiss chocolate, chocolate-covered cherries, and taffy in the same ad and uploaded a picture of each. Their chocolate-covered cherry image could end up displayed next to text promoting their Swiss chocolate.
Poorly designed dynamic ads can create awkward (and even funny) ads, but they also reduce trust in your brand and decrease conversions.
Ensure all assets make sense together, no matter which headline, image, or CTA is displayed.
You’ll also want to check grammar. For example, say you create an ad with the headline “Stop by to check out our top….” If your keyword list includes the term “Couch,” you could end up with an ad that reads, “Stop by to check out our top Couch.” Pay special attention to plural and singular words.
Dynamic ads allow you to create multiple versions of the same ad, but that doesn’t mean you should ignore A/B testing. In fact, dynamic ads enable you to test even more options.
For example, you could test:
To test dynamic ads, create multiple versions of the same ads targeting the same keywords, then change one element.
For example, you could create two versions of an ad targeting running shoes and use multiple images in one ad, and a single image with text overlay in the other. Run the ads for at least two weeks and see which version drives the most clicks and conversions.
This guide to A/B testing will help you get started.
Dynamic keyword insertions are designed to create highly relevant ads, so make sure each ad group is closely related. For example, you might create an ad for different colors of the same product, but you wouldn’t use different products in the same dynamic ad group.
A restaurant might use “bacon burger,” “double cheeseburger,” and “bleu cheeseburger” in the same ad group, but they wouldn’t want to use “bacon cheeseburger,” “wings,” and “onion rings” in the same ad group.
Instead, make sure each ad group targets one group of closely related products or services.
Several paid ad platforms offer dynamic keyword insertion, including Google and Facebook. While the exact process can vary by platform, this guide will help you get started no matter where you create your ads.
Create different ads for plural and singular search terms, so your ads are grammatically correct. Also, make sure that your ad text and headlines are within the character limit for the platform.
Once your ads are created and you’ve made sure all configurations make sense, it is time to launch your ad. Track KPIs that matter to your brand, such as click-through rates or conversions. Keep an eye on quality scores as well. A low-quality score can raise your CTR.
KI works by using machine learning or AI to insert terms that match users’ search queries to deliver more relevant ads. This allows businesses to deliver highly relevant ads without spending hours creating different ads for each possible search query.
If you are using paid ads, absolutely. They are relatively easy to set up and can increase click-through rates and conversions.
Dynamic ads are ads that change based on the users’ search queries. For example, a user searching for Nike shoes will see an ad for a Nike shoe, while a user searching Adidas will see an ad for Adidas. You might think they are different ads, but they might be the same dynamic ad that automatically replaces the text and image to match your search.
Static ads stay the same no matter what search the user types in. Dynamic ads change to match searchers’ queries. They may change their ad copy, image, or even the landing page.
Do not use dynamic keyword insertion for broad match keywords or unrelated search terms. Broad match terms (like shoes or couches) and unrelated search terms (think wings and burgers in the same ad) can create awkward ads and lack the relevancy that is important for dynamic ad success.
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Are you struggling to create successful paid ads? Dynamic keyword insertion might be the silver bullet you’ve been looking for. By matching ads to searchers’ queries, you can create highly relevant ads that cost less and are more likely to drive clicks.
Several ad platforms offer dynamic ads, including Google Ads and Facebook. If you have trouble getting your ads set up, our team would be happy to help.
Are you considering dynamic keyword insertion in your paid ads? What challenges are you facing?
There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money.
Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies:
Ready? Let’s get to it.
Instagram remains one of the most popular social media apps.
In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. As of January 2021, it was second only to TikTok in download count. The platform’s active user numbers are equally impressive. At the end of 2020, Instagram surpassed one billion global users.
If the sustained growth of Instagram wasn’t enough to convince you that it’s a great platform to make money on, maybe the comments of Mark Zuckerberg may help. At the company’s first Creator Week in June 2021, he said of Instagram: “Our goal is to be the best platform for creators like you to make a living,”

That’s exactly what’s transpired.
Instagram accounts with over one million followers can make in excess of $1000 per post, according to influence.co.
That’s not all.
You don’t need to be a mega-celebrity to make money on Instagram. Plenty of micro-influencers with followers in the thousands make a decent income through our 7 strategies.
There are three things you need to make money on Instagram: reach, influence, and engaged followers.
The only reason businesses pay money to Instagram users is the exposure to the audiences they receive in return. They hope to make money from those followers. For it to be worth their time, these brands are only interested in influencers with large audiences. The bigger the audience, the more money they can make.
If you only have a few hundred Instagram followers to begin with then your potential audience size is low. With such a small sample space, your content won’t get seen by lots of people, let alone drive sales to your or a brand’s products.
To get started, you’ll definitely need at least a few thousand followers to be able to make money.
Sure, more followers will boost your ego. Mathematically, it increases your probability to appear in more Instagram feeds. However, a high follower count doesn’t necessarily mean high engagement, and shadow-banning on Instagram can leave you with little to no reach.
If everyone is cold to your posts, they probably won’t be inclined to buy anything you promote.
So on your Instagram account, if you rarely get people commenting, liking, sharing, and following you, then it doesn’t matter how big your following is, you probably won’t make much money.
On the other hand, even if you only have 1,000 followers and they are actively engaging with your posts, the potential to make money is there. Brands are willing to invest in you because of the profitable actions you’ll drive through your account.
Okay, so now you know why I think Instagram is a great platform to make money on and what you need to make serious bank. Now let’s look at my favorite ways of doing just that.
I’ll preface this first strategy by stating that this is the easily most common tactic to earn money on Instagram.
Again, it isn’t viable for people with a few hundred followers. You need a minimum following of about 5,000 followers and a high engagement rate.
People with this reach can earn up to six figures per post.
All you have to do is post pictures around your interests that show your personality, helping you build up a glamorous personal brand.
Sure, you can follow a planned marketing strategy, but Instagram followers love when you are being true to your authentic self. As you share pictures and build your influence organically, relevant brands are likely to approach you rather than the other way round.
Once you satisfy these criteria, here’s a simplistic version of how making money works:
There is one warning going into this though: don’t pursue sponsored posts simply to make money without believing in the brand you’re promoting. Taking too many of such posts will also burn your audience’s interest and lead to loss of trust in your brand. For example, if you’ve built a following based on visiting fast food restaurants and writing greasy food reviews—suddenly partnering with a weight-loss brand could damage your reputation.
Simple enough to remember, right?
Let’s look at a few people who do this well in real life.
Adam Gonon is a fashion and lifestyle influencer from New York. With a touch over 50,000 followers, he certainly doesn’t have the biggest audience in the world, but that doesn’t stop him from creating sponsored content every few days.

You don’t have to promote fashion or other lifestyle products to get paid for sponsored posts. Amanda Holtzer is a health, diet, and nutrition influencer who works with brands like Costco and Juice Press to create sponsored content.

Promoting affiliate offers is not dissimilar to getting paid for sponsored posts. The difference is that you only get paid if people buy the product or service you’re promoting rather than receive payment for your post.
This can be both positive and negative, depending on your audience. While sponsored posts have guaranteed income, you could make a lot more by promoting the right affiliate offer. On the other hand, you could also make a lot less.
Being an affiliate on Instagram is a lot harder than running affiliate ads on your website. Not only do you require a launch audience, but Instagram doesn’t allow clickable links anywhere except your bio. The only way to promote an offer and make sure you receive the affiliate income you’re due is by using promo codes. These are trackable and can be added to your post or story easily. Of course, you’ll still need your followers to visit the affiliate website on their own.
With an Instagram Shop, you can integrate your e-commerce store with your Instagram profile. This is the only way you can promote your products directly to Instagram followers through your posts, Stories, the Explore tab, and the Shop tab on your profile.
There used to be a lot of friction for e-commerce store owners who wanted to sell through Instagram, but not anymore. Instagram Shopping completely removes friction, letting customers easily check out products in the app and then head to your store at the click of a button.
Let’s say you’re a clothing store and you want to promote an outfit. Simply upload a picture of your model wearing your outfit, and Instagram will let you tag up to five products per post (you can tag up to 20 products per carousel.) You can also promote products in stories and videos, too.
I would like to show you one specific Instagram page that’s completely killing it.
It’s called Doug the Pug. As the name implies, it’s all about the life of one of the Internet’s coolest and cuddliest pugs, Doug.
This page chronicles Doug’s life and takes followers along on his adventures. As of August 2021, Doug the Pug had 3.9 million followers. Doug has his own book entitled Doug the Pug: King of Pop Culture (which is pretty impressive considering that he can’t actually write.) He even does appearances all around the country.
In other words, Doug’s owner has created a massive brand.
Guess what? The popularity they’ve generated is centered around their Instagram page. With 3.9 million followers, you can bet that they’re driving plenty of high-quality traffic to the store and consequently getting paid handsomely for it.
This is a brilliant example of how Instagram can be used to build a brand from scratch. Doug the Pug is a template you could use to launch your own brand and sell from your online store.
Just use your creativity and come up with an interesting angle that will get people excited and eager to invest in your brand.
There’s no doubt that there is a significant time investment involved, but it can pay dividends if you’re able to establish a large and loyal audience. The best part is all of the different ways you can monetize your brand later on.

Just like YouTube, you can monetize your content directly on Instagram. Try one of the three ways below.
IGTV ads are a great way to monetize your Instagram content. In March 2021, Instagram made ads available to creators in the U.S., the UK, and Australia. They appear when you watch IGTV from a creator’s feed.
Instagram’s COO, Justin Osofsky, says creators receive 55 percent of the advertising revenue generated through IGTV. That’s the same rate as YouTube making it a great alternative.
If you broadcast live on Instagram, Badges are a fantastic way for your followers to show their support. Think of them as tips your audience can give you when you broadcast. Your viewers can buy a badge during a broadcast, selecting from three levels of hearts that each have a different price point (one for $0.99, two for $1.99, or 3 for $4.99.)
Badges have gone down well with creators. Fitness influencer @charleeatkins said: “Badges in Instagram couldn’t have come at a better time for fitness creators like me. It’s an easy way to channel the love we already see in our Live feeds so we can continue building and creating for our fans.”

You don’t have to rely on Instagram’s in-platform features to pay your bills. Third-party sites like Patreon and Only Fans are another great way to make money from your content. In both cases, you’ll want to give away a ton of free value on Instagram before encouraging your audience to follow you on one of the two platforms for exclusive content.
If you are killing it on Instagram and have a massive, engaged following, why not make money by teaching others to do the same thing?
People want to know how to build a following on Instagram and monetize it—it’s why I’m writing this article, after all. If you know how to do it, and have done so yourself, you can make a lot of money.
Take a look at Foundr as an example.
Right now, they have built a massive audience to the tune of 3.3 million on Instagram. And since it’s their strong suit, Foundr founder Nathan now sells his Instagram marketing expertise in an online course called Instagram Domination at a whopping price of $1,997.

Given that businesses that are passionate about Instagram marketing follow them, Foundr has a great pool of potential qualified buyers in their audience with them on Instagram. Many of these prospects are likely to buy their course.
The best news? Anyone can do this if they have a big enough following.
Travel bloggers, food bloggers, marketing consultants—if people are active in your niche and are trying to grow a following doing what you do, launching a course could be highly profitable.
You don’t have to have a business that’s directly tied to Instagram in order to use the platform to generate sales. Thousands of canny entrepreneurs have leveraged their Instagram following to make money through a separate business. It really doesn’t matter what kind of business you operate; Instagram is a great way to get the word out and generate traffic and sales.
Instagram is particularly powerful if you have a physical product that you can show people using. Service-based businesses like travel agents also work incredibly well.
Hashtags will be particularly important here if you want to increase the reach of your Instagram account. The more followers you have, the more people will see your posts and consider using your business in the future.
My article on boosting Instagram followers will be a big help in this regard.
Promoting other people’s products via affiliate links or selling physical products through an online store are both great options to make money on Instagram. What if I revealed there was a way to earn more money than affiliate marketing without having to handle physical inventory?
There is, and it’s called selling info products.
Info products have become a bit of a dirty term, but you don’t need to sell dating advice or weird diets to make money on Instagram this way. If your Instagram account teaches your audience how to do something—whether that’s learning a foreign language, practicing yoga, or woodworking—you can create a premium info product that you can sell for upwards of $100.
There are hundreds of Instagrammers doing this right now.
One doing particularly well is Minimalist Baker, a food blogger who creates recipes with ten ingredients or less and sells a course on Food photography. As you can see, you don’t even need to sell something directly related to your niche. Minimalist Baker isn’t selling a cooking series or a recipe book—she’s teaching Instagrammers how to take pictures as well as she does—and raking in the cash.

It’s never easy to make money online, but making money on Instagram is easier than a lot of other methods.
The best way to make money on Instagram will depend on you and your following. Getting paid for sponsored posts, starting an Instagram shop, or getting paid to create content through IGTV ads are all great options.
Instagram influencers can get paid north of six figures for every sponsored post. The larger and more engaged your following, the higher the fee you can command.
You need at least a couple of thousand followers to make money on Instagram. The more engaged your followers are, the less you will need, however.
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Instagram has been one of the most popular social media platforms for some time, and it’s continuing to launch new and engaging features. In other words, it’s well worth investing your time to make money on the platform.
If you can build an audience and establish trust, there are loads of ways to make money on Instagram. With so many potential business opportunities, anyone can earn money from Instagram.
Yes, even you.
Which tactic are you going to use to make money on Instagram?
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So it should be obvious – when considering business credit and funding, you need a blueprint. Because traveling without a map won’t get you anywhere.
So, where do you see your business in five years or more?
All of these scenarios require funding! Even going concerns with stable, steady revenue can experience emergencies, or need to seize a business opportunity quickly and before they have the funds. All businesses can use business credit to achieve their aims – whatever they are
Instead of year by year, let’s go phase by phase since some of these will overlap in time.
But even if you’ve already been there, done that, checking out the earlier phases could help you see if you missed anything. And if you’re just starting out, checking out the later phases could show you your business’s future so you can be ready.
You’re at the starting line and the race official has just yelled, “Go!”
Setting up a business is a task with a lot of moving parts. It’s a lot more than just hanging out a shingle. The way your business is set up can directly affect the ability of your business to succeed
This first phase covers your first six to twelve months of existence.
Fundability is a business’s ability to get funding. A lot of the power to get business money is in your hands. A business starts with no credit profile. As a result, what’s on an application is all that’s reviewed for approvals. So your application must be very strong. Nearly half of all companies fail in their first 5 years, and about 2/3 in the first 10. As a result, new businesses don’t seem fundable to lenders. You can change that by building for fundability from the very start.
Check with your Secretary of State –a business name may have to be unique. Make sure your SOS has all the necessary information for your company, and it’s up to date and correct. Make sure that you are in good standing with them and that your entity is active. You will have to file annual reports and pay an annual fee to stay active. Keep the name of a high-risk or restricted industry out of your business name. Your business can be Rachel’s rather than Rachel’s Gas Station. There is nothing underhanded about this – it is completely above board and honest
A common reason for loan and credit card application denials is the lender can’t easily locate a business offline or online. So make it painfully easy for lenders and credit providers to find your business. Make sure the business name is exactly the same on corporation papers, licenses, utility statements, and bank statements. Also make sure the business name and all other information is the same on every online listing you can find.
This must be a real brick and mortar building, a deliverable physical address. This can never be a UPS box or a PO Box. Some lenders will not approve and fund unless this criterion is met
A virtual address can also be a good idea if you need to hold a meeting or an interview, and it’s a lot more professional than doing this at your kitchen table. We like Regus, Davinci, and Alliance Virtual Offices. But keep in mind that there are credit providers that will not accept virtual addresses.
Get a free EIN for your business and choose your business entity at IRS.gov. Use your EIN to open a bank account and to build a business credit profile. To truly separate business credit from personal credit your business must be a separate legal entity, not a sole proprietor or partnership. Only incorporating creates a new and separate entity which by default will reduce your personal liability. Other entities (like partnerships) don’t. File this with the Secretary of State for your state. Make sure your entity is set up in the same state as your business address.
The IRS website is also where you choose NAICS codes. These codes are for the purpose of collecting, analyzing, and publishing statistical data on the US business economy. Some businesses are considered to be risky by their very nature. Often higher risk comes from chances of injury or frequently engaging in cash transactions. Risk matters because there are several industries where lending institutions are hesitant to do business.
If more than one NAICS code can apply, you don’t have to choose the one that’s higher risk
And if only high risk codes apply, there’s nothing at all wrong with changing your business to match a related but lower risk code.
Contact State, County, and City Government offices to see if there are any required licenses and permits to operate your type of business. Licensing requirements differ depending on state, town, and industry. Always make sure you have the proper licensing for your corporation
Having licensing builds credibility in your business, and that can help you get more customers.
It’s very easy and inexpensive to set up a virtual local phone number or a toll free 800 number
A cell or home phone number as your main business line could get you flagged as un-established – but VOIP is okay. If you don’t want customers calling you at home all day, do not use a personal cell or residential phone as the business phone number. It also helps with fundability to have a dedicated business phone number. Your number must have a listing with 411 for most credit issuers and lenders to approve you. Check for your record to see if you’re listed and your information is accurate. No record? Then use ListYourself.net to get a listing.
Lenders and credit providers will research your corporation on the internet. It is best if they learned everything directly from your corporate website. Not having a professional website can hurt your chances of getting corporate credit. Buy web hosting from a hosting company like GoDaddy or HostGator. Your domain should be your business name, if possible. Add a company email address for your business on the same domain as your website. This often comes with a website domain provider. This is not just professional; it also greatly helps your chances of getting approval from a credit provider. Do not use Yahoo, AOL, Gmail, Hotmail, or similar kinds of email.
You must have a bank account devoted strictly to your business. The IRS does not want you commingling funds. Make accounting easier and reduce the risk of audit at tax time
Keep personal and business funds separate. Having a business-only bank account makes that easy.
Getting a business merchant account is a smart way to help out your business. Now your business will be able to accept credit and debit cards. Studies show that customers will spend more if they can pay by card. This also increases your finance options and is generally more secure.
Go to D&B’s website and look for your business. Can’t find it? Then get a free D-U-N-S number on the D&B site. A D-U-N-S number plus 3 payment experiences leads to a PAYDEX score. You need a D-U-N-S number to start building business credit. Once you are in D&B’s system, search Experian and Equifax’s sites for your business.
Get the most favorable funding by paying all bills on time, to get:
Start with vendor accounts, a proven way to start building business credit. Vendor credit is generally not attached to a bank. So under federal law a Social Security number is not required. When not attached to a bank, there is no Social Security requirement for starter vendor credit
This is unlike bank loans and bank cards. You can legitimately leave the SSN field blank, which will force them to pull your business credit under your EIN.
Every step and every credit provider is designed to help your business
It’s designed to help you qualify for business credit cards that you will actually use. As you continue building, your time in business will help. But to get started, you may need to give a personal guarantee. That’s okay; that’s a part of the strategy.
If you already have good personal credit, then you’re all set. If not, you can work with a credit partner or guarantor. And never stop working on improving your personal credit, no matter what shape it’s in.
In Phase 1, it’s trickiest to get business credit and funding. But it’s not impossible! You will, though, need to think outside the box.
A credit line hybrid is a form of unsecured funding. Our credit line hybrid has an even better interest rate than a secured loan. Get some of the highest loan amounts and credit lines for businesses. Get 0% business credit cards with stated income. These report to business CRAs so you can build business credit at the same time. This will get you access to even more cash with no personal guarantee. You need a FICO credit score of at least 680 or a guarantor with good credit to get an approval. No financials required.
We also have an option for getting just personal credit cards with our Credit Line Hybrid.
Demolish your funding problems with 27 killer ways to get cash for your business.
This is not a loan and you will not have to pay an early withdrawal fee or a tax penalty. You put the money back by contributing, just like with any 401(k) program so you won’t lose your retirement funds. The IRS calls this a Rollover for Business Startups (ROBS), which is a separate entity with its own set of requirements. The plan, through its company stock investments, rather than the individual owns the trade or business. This financing isn’t a loan against, your 401(k), so there’s no interest to pay and does not use the 401(k) or stocks as collateral.
Instead, this is simply a movement or change of custodian. Your 401(k) must have more than $35,000 in it and cannot be from a business where you are currently employed. You can get 401(k) financing even with severely challenged personal credit.
Some lenders will make loans using securities as collateral. Securities-based lending provides ready access to capital. The only restrictions to this kind of lending are other securities-based transactions, like buying shares or repaying a margin loan. You continue to earn interest on stocks pledged as collateral. But you will have challenged personal credit.
Your business and its potential are assets. Talk to people you know about angel investing
Angels buy a smallish stake in your company. They usually don’t expect as big a return as venture capitalists do. VCs might also buy a stake, but they generally just want paradigm-changing businesses. Another way to sell a part of your equity is to take on another founder or partner.
Note: crowdfunding success isn’t guaranteed. Crowdfunding platforms like Kickstarter will take a percentage of any money you raise. But it can still be a way to get a cash infusion without having to give up equity. If you’re very good online and have a compelling product and story, then you’re more likely to succeed than most people. Grants can come from the government or private businesses. Expect a lot of competition, difficult entry requirements, and not a lot of money. But it’s another way to get some cash without having to sell a chunk of your business .
Right now, you have minimal Growth Monthly Revenue (GMR). This is a fast paced growth plan, throw it against the wall and take what you can get right now. Look at some short sighted daily and weekly goals for quick cash and growth. During this phase your focus is on the bare essentials to create a viable business. Your goal is to build your consistent revenue to $10,000 per month, and continue to work on improving your personal credit.
In Phase 2, you should start developing marketing. ow you’re at an aggressive sales pace adding nurture and longer sales cycles. Use medium term monthly growth planning (campaign to campaign). It’s time for software implementation and system development. You’re building the blocks of how your business is going to be, now and in the future. This phase should run somewhere between the first six to 24 months from launch.
Business credit and funding starts to get easier.
Your credit options will open up once you get to Phase 2, including:
As you continue to build exceptional business credit and pay your bills on time, credit providers trust you more and more. You can get higher limits and better terms. And you can start to get business credit cards with no PG.
There are many vendors that do not report to the business credit reporting agencies unless you default. They’re still a good idea, because credit can help you beyond business credit building
Not having to put up 100% of the costs of equipment or a building or anything else can help with budgeting. Credit can sometimes be the only way to take advantage of a limited time opportunity if you don’t have the money right now. And if your business credit cards offer rewards, cash back, or points, then using them is to your advantage.
Vehicle financing is a great way to get a business vehicle without having to wait until you can just pay cash and drive it off the lot. Note: business owners may be required to personally guarantee vehicle loans. If you are a co-borrower the loan will most likely report to your personal credit report.
Some loans have a prepayment penalty and charge you for paying ahead. It is a good idea to have a loan proposal. A loan proposal should detail your business, loan needs, and financial statements.
Managing small business finances can be overwhelming. There are a number of tools that can help streamline the process. Options like Brex, Divvy, Expensify, Lola, and more are growing in popularity. Which one is right for your business?
Brex is a business money management system that integrates with your accounting software
It allows you to track expenses and, depending on the level of service you choose, it can also help with paying bills and controlling spending. Brex has a partnership with the FDIC and your funds are secure. Everyone who opens a Brex cash account gets a corporate card. Brex reports any payments to Dun & Bradstreet
One thing to know: Divvy is very similar to Brex. Divvy reports to the Small Business Finance Exchange, which in turn provides data to all SBFE partners, including business credit bureaus. As of April 2021, they also report to Dun & Bradstreet directly.
Demolish your funding problems with 27 killer ways to get cash for your business.
In Phase 2, your funding options also open up, to:
An MCA technically isn’t a loan; it’s a cash advance based on the credit card sales of a business. A small business can apply for an MCA, and have an advance deposited into its account fairly quickly. So you can offer Net 30 terms but not have to wait a month to get paid. With an MCA you get funding based strictly on cash flow as verifiable per business bank statements. A lender mainly just wants to see consistent deposits.
You can technically qualify with only one year in business, but the annual revenue requirement is high enough that phase 2 may make more sense. You can raise capital from investors who get a percentage of the enterprise’s ongoing gross revenues in exchange for money invested until a predetermined amount is paid. Often this predetermined amount is between 3 – 5 times the original amount invested. Monthly payments will fluctuate with revenue highs and lows and will continue until you’ve paid back the loan in full.
Fundbox will connect directly to your online accounting software when deciding whether to fund your business. You can get revolving line of credit for up to $100,000. Fundbox will auto debit your weekly payment from your bank account. You don’t need to show a minimum personal credit score or a minimum time in business, but ideally you must have 6 months in business or more.
Use a loan or lease to purchase or borrow hard assets for your business. Physical assets can include items such as a restaurant oven or a company car. Pay predictable amounts every month. You can build business credit on a program like this.
Or lease equipment, rather than buy it outright. You will often put down less money than you would if you were buying the equipment. You may be able to negotiate flexible terms with an equipment lease, and it’s easy to upgrade equipment after your lease ends. This is helpful if your equipment is something like a computer which quickly becomes obsolete.
If you already own your equipment free and clear you can use that as collateral for financing
Sell equipment to a lender for cash. Then lease it back from them. You can unlock Section 179 tax savings, and depreciate your entire equipment purchase in the first year. You’ll need at least one larger piece of higher value equipment to qualify.
If you have open invoices and are extending credit to customers in some form, then you can get paid faster with factoring. Usually this involves invoices with net terms, like net 30, 60, or 90. To be paid faster, you turn those invoices over to a factoring company. They immediately give you an agreed upon percentage of the total of the invoices, like 80%. When your customer pays, the factoring company keeps their fee, and they send you the rest. But note – factoring only works if your customers pay.
Your goals should be:
Always develop business connections in your community and with potential lenders.
Successful growth…it’s working! It’s time to start optimizing systems and operations. You’ll be undergoing massive team and infrastructure development, and long term growth and planning for semi-annual to annual focus lifetime customer value. You’ll need to make some high level strategic hires (Managers, VP’s, Essential C levels). This phase will happen at about 24 months or more from launch.
Business credit and funding gets a lot easier now.
Your Phase 3 credit options put your Phase 1 and Phase 2 options on steroids, with:
Phase 3 opens your funding options up to:
Private lenders are generally funded by investors or by banks, or both. Private lenders are in the business of taking funds from private investors. They make private business purpose loans with those funds. This often involves real estate. These can be hard money loans with shorter terms.
Alternative lending also means online lending. But for certain industries, online lending is one of the only ways to get money. So let’s look at the cannabis industry, for example. Medical cannabis is legal is most of the country, yet more traditional lenders are still less likely to approve a loan. But lenders that specialize in cannabis industry lending are out there.
More time in business will make SBA loans a real possibility for your business. It’ll be easier to get an SBA loan in Phase 3 versus earlier. This is because you can more readily show your business is established and making money. Demonstrated profitability and responsible credit and bank account management will improve your chances of getting an approval for an SBA loan. Also – SBA loans have great terms! So there’s a reason why you should be striving to be eligible for one.
Banks are often the first place we think of when we thinking of financing. But big banks only sign off on about 25% of the small business loan applications that come their way. Still, term loans often have lower interest rates than many other funding options. They also tend to be for higher loan amounts. But you will most likely have to undergo a personal credit check and/or provide collateral.
Demolish your funding problems with 27 killer ways to get cash for your business.
In Phase 3, your mission is to take your business to the next financial level, so your goals are:
Retail credit comes from major retailers like Staples. You can buy everything from office supplies to power tools. Retailers will check whether your business information is uniform everywhere. They will also check whether your business is properly licensed. Terms can be revolving. You will need at least 3 (more would be better) accounts reporting to the business CRAs.
Fleet credit is used to:
These tend to be gas credit cards. But there may be a minimal time in business requirement.
Business credit cards are more universal-type credit cards, like MasterCard. So they can be used pretty much anywhere. These cards may even have rewards programs. Terms can be revolving. Often you will need to have at least 14 accounts reporting to the business CRAs. Also, there can be longer time in business requirements.
Consistent growth is key. You’re aiming for long term consistent and stable growth, and moving toward market domination (Competitor Buyouts and Acquisitions). Product development and expansion becomes critical for longevity. Because now it’s time for the big hire. You’re going to fill out C Level, Directors, and middle management. This phase will happen at around four to five years from launch.
It should be no problem to get business credit and funding when you’ve hit this stage.
By Phase 4, the sky is pretty much the limit! You should be able to get:
You should be able to leverage reports for specific vendors. This includes asking for a credit line.
In addition to everything we’ve already talked about, your business can take full advantage of:
Private equity
Now you’re playing the long game. Your mission is to look to the future and help your business for decades to come.
Therefore, you need to:
And you should be maximizing leverage of cash flow with vendors and business credit.
By this time, your business should be very well established. At this phase, you want to cash in on all the work you have invested. This is where the funding and credit has the long game return. A Business Credit Portfolio is transferable and increases the value of your business.
Your proven track record with merchant cash advances or revenue lending pays off big time, since it can keep business cash flow moving through the ups and downs. Having a proven track record with the SBA, and a profitable banking relationship, will improve the value of your business as well. People want to buy something they can lend against if they need to.
Selling can mean you’re retiring, or maybe you’re exchanging one form of entrepreneurship for another, and want to change industries yet remain an entrepreneur.
In Phase 5, you can:
In essence, you should be prepared to sign for your own buyout. Because a profitable, seasoned business can be an exceptionally valuable legacy.
From startup to exit, your business credit and funding options will change. But navigating all the nuances can be tricky. Let’s walk that path together.
The post How to Create Your 5 Year Business Credit and Funding Blueprint appeared first on Credit Suite.
If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must.
Why? Well, there are several benefits.
A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you.
By using tracking, you can then use your visitor’s information for behavior analysis to get to know them even better.
An e-commerce website does more than this, though. It can also help you understand where things are going wrong. For example, which traffic sources don’t work, which offers don’t appeal, and cart abandonment issues and their potential causes.
Of course, the more obvious reason you would want to have your site fully optimized: the growth of e-commerce worldwide. Year on year, e-commerce keeps growing, and this pattern looks like it will continue.
If you’re already online, that’s great. However, you risk remaining invisible to fresh prospects and new leads if you don’t take proactive steps to increase visibility.
How do you do that? It’s simple enough: with SEO for e-commerce.
SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content will rank better in search engines such as Google, increasing your store’s visibility and driving traffic.
In other words, SEO for e-commerce concentrates on optimizing your site, which makes it easier to get leads and conversions.
However, unlike SEO for content-focused websites, SEO for e-commerce is more than just adding keywords, writing blog posts, and gaining links. You need to understand how search engines work and what they reward.
That means having a working knowledge of SEO for e-commerce, considering Google’s guidelines, analyzing buyer intent, and implementing it strategically.
E-commerce for SEO is a complex field, and with millions of online retail sites in existence, it’s not always easy to make your site stand out.
While it might seem like a huge challenge to build your SEO rankings, you can make a positive start by applying some best practices. In time, this increases your chances of visibility and gaining more organic leads and customers.
For the unfamiliar, what do best practices for SEO for e-commerce look like? Well, you could start by addressing fundamentals like:
However, there’s far more you can do. Below, explore our list of SEO for e-commerce best practices you can implement today.
There are many different ways to optimize your e-commerce site, and not every approach is suitable for every site or product. However, some guidelines apply to every online retailer, and one of them is performing keyword research correctly.
Yes, you want the most relevant and popular keywords in your industry, but you must also understand buyer intent.
Keyword intent is the intention behind a search query. You can identify it by looking at the specific phrases and terms people use when looking for an item online.
There are two main types of keyword intent you see most often.
Informational keyword intent is used in SEO to describe the type of information the searcher is looking for.
These types of searches usually consist of:
Commercial keyword intent is when people are looking for information to help them make a purchase. This means that they want to find what they need and buy it as fast as possible.
Consumers typically use commercial keyword intents when they know what they want but don’t know where to find it yet. You see this when you’re typing specific terms into Google like “buy digital camera” or “find new laptop deals.”
Commercial keyword users typically have more intent to purchase and are less likely to search for information about the product or service than just researching where to find it.
Deciding consumers’ keyword intent seems challenging, but you can make it easier on yourself. For example, AgencyAnalytics breaks it down into stages.
You could also use keyword tools like Google’s keyword planner. Others you can try include:
Ubersuggest is a free online tool that can find long-tail and related words to any topic or keyword, or you can opt for the paid version.
This tool is great for content writers, bloggers, copywriters, and marketers who want to generate new content ideas or find out what users are searching for about a given topic.
Features include:
To see what backlinks you are getting from other sites, go to the backlink analyzer under SEO Explorer. This can help you see who is already a fan and what related sites you can target for more linkbuilding.

See how you rank in organic SERPs for your target keywords with Ubersuggest rank tracking. That way, you can see how you have improved over time. This is under Dashboard on the left side.

Run a site audit to track what issues need to be fixed on your site that could be affecting user experience and organic traffic. Think of the audit as a starting point, then review it regularly to make sure you’re fixing other issues. This is under the SEO Analyzer section. One the audit has run, it will tell you your top SEO issues and how to fix them.

It also has a free chrome extension to do keyword research while you’re conducting Google or YouTube searches.
Answer the Public is a great tool. It lets you uncover what people all over the world are curious about and going through.
Answer the Public is intuitive, too. Just enter your keyword on the homepage to understand precisely what people are asking. It can also help you find which topics are most popular at any given time, which might be helpful as another tool for keyword research. However, if you want further guidance, there’s a set of tutorials available.
It’s free to use, but you can upgrade to pro for more features. The following example uses “multivitamins.”

The results give a detailed picture of the kind of questions people are asking and give a better idea of intent.
If you want to attract and acquire new customers, look at your on-page user optimization. It matters because it gets your site a higher rank, meaning fresh streams of organic traffic and more conversions.
Not every area of your e-commerce site needs optimizing, so in this section, let’s focus on the ones that matter most to online retailers: product descriptions, images, and reviews.
A product page is interesting because it has a lot of different features that all need attention. You also want a few things to stand out from the page to gain visitors’ engagement and get them to click through.
To begin optimizing your e-commerce product pages, you need to keep in mind three key aspects:
Now, start looking at what you can do to maximize the impact of your product descriptions. This could be things like.
A sometimes neglected area of SEO for e-commerce is images. Photos are an excellent way to communicate a message and draw in an audience. However, they can also distract people from the message you are trying to convey, so be careful not to use too many images and crowd your descriptions.
Although quality images are vital to show your goods at their best, there’s more to it than that. Optimizing your images for SEO will give you higher search engine rankings and more traffic from potential customers and may gain you traffic from social media channels.
Here are some pointers for optimizing your images:
Reviews provide a snippet of information that helps shoppers weigh whether to go with a particular product or store.
Reviews are vital for success in e-commerce as so many people rely on them. Additionally, they help you build trust with your potential customers and improve conversion rates.
You can encourage customers to leave reviews by sending automated messages whenever they purchase. You can also set up email campaigns to send out reminders or offers once they have left a review on your site.
Before moving on, here are more optimization tips:
UX stands for user experience. You can enhance UX by good design, making the aesthetics more visually appealing.
However, it’s not just about making a website look good; it’s about making it work well. UX includes everything from navigation, ease of use, and the overall “feel” of the website.
UX is also about making sure people can find what they are looking for, keeping them engaged while browsing, and giving visitors the best experience possible.
You may not think that UX affects SEO, but the interaction between the two began some years ago, and UX is also imperative for discoverability.
Additionally, recent changes mean that UX is soon to be a Google ranking factor. According to Search Engine Land, that means if Google thinks your website offers visitors a bad experience, it may rank lower. Google measures the new ranking with “Core Web Vitals” and has set out its guidelines online.
Many things can influence UX, but a few key factors are apparent:
Finally, use consistent styling throughout, and make it accessible.
You usually see long-tail keywords on the right side of a search engine results page (SERP).
A long-tail keyword is a term that typically has low search volume but still meets the criteria for relevancy to your business. They also tend to convert well because they’re a better match for what the searcher is looking for, and they typically give higher traffic.
For those reasons, you shouldn’t be afraid to rank for long-tail keywords because they’re a valuable source of traffic.
Long-tail keywords are great for:
You can find long-tail keywords by using Google’s “People also ask” or use a free keyword tool like Ubersuggest. There are plenty of other tools available too.
The following example uses Wordtracker, where the search for “dumbells” delivered this:

As you can see, they give you a firm idea of what your customer is looking for and of their intentions.
There are more detailed guides on URL structures, but this section gives you the basics.
A simple URL structure not only enhances the user experience but also improves your SEO e-commerce efforts to some extent.
Additionally, when your e-commerce site has a simple URL structure, it’s easier to share products on social media and other websites, and it can improve SEO for e-commerce as it provides more relevant data for search engines.
For the best results, URLs should be as readable and understandable as possible.
For instance, here’s an example of what NOT to do: https://www.example.com/article-about-hiking/
It would be much better to use this URL structure: https://www.example.com/hiking-articles
Google also has some advice on improving URL structure.
Additionally, you can:
Search engines scan the URL and use the keywords in the URL to determine where that page should rank in the SERPs. The keywords in the URL are called “metatags” and help tell search engines what the content or topic of that page is.
That’s why you must spend some time thinking about your keywords before deciding on a URL structure.
When people search for your business online, they often type in the precise words they’re looking for. As an example, a person may type in “online shoe store” into a search engine.
Therefore, when someone types in “online shoe store,” it’s crucial those words are somewhere in your URL structure.
Breadcrumbs are a navigational tool. They allow website visitors to retrace previous steps and return to where they started. Breadcrumbs are not just a usability technique but also provide additional SEO benefits.
For example, if you visit a blog post from your main homepage, the breadcrumb for that post would be “Home > Blog > This Post.”
You find breadcrumbs in many web design tools, and you can add them by using markup tags or via JavaScript.
Common stop words are “the,” “and,” “of,” and “a.”
Stop words can decrease your content’s readability and may lower your SEO rankings.
In addition, stop words are less likely to hold a reader’s interest. By removing these words from your website, you can use those spaces for more creative and relevant copy.
Schema markups are HTML tags that provide additional information about the content on web pages. By using these markups, it can improve your SEO for e-commerce efforts.
When you use schema markup, it produces rich snippets. These are a way for search engines to show more information about specific items in the search results.
They also help people find what they are looking for faster and easier by showing different types of information.
There are many different types of rich snippets, such as:

The kinds of e-commerce schema are:
Have you ever visited a website and got the feeling you’ve read it all somewhere before? That’s all too common with production descriptions and category descriptions when online retailers use duplicate product catalogs and images.
It’s understandable why e-commerce sellers just republish the same descriptions. Usually, it’s simply because they don’t have the resources to produce fresh content themselves.
However, even if you don’t have time to rewrite everything, you can still significantly reduce the amount of duplication on your site in product descriptions and other areas.
For instance, by
Website page speed loading time is the measurement of how long it takes for an internet user to open a web page. You can measure it by adding up the time to download all the non-hidden assets, such as images, scripts, and stylesheets.
Page speed is a ranking factor, and survey after survey shows consumers aren’t willing to wait around while a site loads.
Web-users say their ideal site speed is just two seconds, but the faster, the better. If you’re not sure about your current speeds, you can test it at Cloudflare or try Google’s tool.
What should you do if your site is too slow? First, you need to find the reason. It could be:
While not all e-commerce site owners can guarantee a perfect 100 percent on Google’s PageSpeed Insights, you can try and fasten load times by:
Additionally, you might want to think about changing web hosts or upgrading your hosting package to accommodate your needs better.
E-commerce isn’t just about images and keywords. Written content should also be part of your SEO for e-commerce strategy.
Posting regular content not only attracts organic traffic. It can gain your customers’ trust, boost your website rankings, and solidify your reputation as an expert in your niche too.
There are many types of content you can focus on:
For more ideas, take it a step further and get to know your audience so you understand their main concerns and problems. This allows you to write content that addresses their everyday worries and offer products that solve these.
Now you’ve got some ideas for content. However, content isn’t worthwhile without a strategy behind it. Let’s break it down:
Link building is a ranking factor for SEO. Quality links tell Google that your site has credibility. Backlinks also influence how your website ranks for keywords.
Sounds great, doesn’t it? But just how do you go about creating these all-important backlinks?
A few ways to do this are:
These are all legitimate ways to build quality links. Although they can take time, you shouldn’t take shortcuts by buying links. Some paid links violate Google’s guidelines, and if you’re buying cheap links, the quality is usually questionable. Poor quality links lead to lower SERP rankings and reduced traffic, as well as a potential negative impact on your site’s reputation.
A sitemap is a visual representation of your website or digital product. It provides visitors with a bird’s eye view of the website and explores different pages.
Your sitemap should detail all of the pages on your site, from category pages to product pages. It should also include all the subcategories, products, and other content within those sections.
You can develop a sitemap manually or use an automated tool such as Google’s Webmaster Tools to generate one. Sitemaps use both XML and HTML, although HTML sitemaps are more helpful to visitors.
Other tools for creating a sitemap are:
The Lucid chart sitemap generator is a user-friendly tool that makes creating a sitemap for your website easy. It has many features, like adding categories and subcategories.
Powermapper is an easy-to-use tool for creating and updating sitemaps and allows you to generate one-click checkouts.
It’s a web-based tool with no coding expertise required. However, there is a fee.
Google’s Matt Cutts once said that social sharing doesn’t impact SEO, but many would disagree.
While social media sharing may not directly affect your SEO, sharing your content on social media increases brand exposure and gets people more familiar with your business.
Further, the more mentions you get on social media, the more influence this can have on your SEO by:
If you want an easy way to increase your shares on social media, consider getting a tool like Buffer or Hootsuite to automatically post content from your site across all of your social media accounts at scheduled intervals.
There are several free resources that you can use to find keyword ideas, such as Google AdWords, Ubersuggest, and Google’s Keyword Tool. You should also look at what your competitors are using to find the best keywords for their audience.
Finally, avoid using broad keywords that generate many clicks but don’t provide much conversion value. Use long-tail keywords where you can.
The cost of SEO depends on many factors, including the number of keywords targeted, competitive landscape, and how much effort you need to optimize each page for ranking.
It’s not easy to put a price tag on SEO because it depends on how many resources you allocate and what you want to achieve. To help you budget, Search Engine Journal provides an SEO budget calculator.
SEO for e-commerce is the process of optimizing a website so that it can rank more highly in search engines. Several factors affect how well a website ranks on the SERPs, such as the quality and relevance of the content, the use of appropriate keywords to optimize the site, and the site’s load speed.
When it comes to SEO for e-commerce, there are different areas you need to focus on, such as optimizing:
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SEO for e-commerce helps boost your website visibility, brings new queries and customers, and helps build your loyal audience.
It may seem like there’s a lot to think about. However, by concentrating on the main SEO best practices and optimizing the critical areas of your website, it doesn’t have to be as complicated as it sounds.
The most important thing to remember is SEO for e-commerce doesn’t happen overnight. Instead, it’s an ongoing strategy that requires updating as you go to get the optimum results.
What is your experience of SEO for e-commerce? Tell us below.
SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.
Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!
That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business. You will have a toolkit full of optimization strategies to keep your business running. Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts).
In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. We’ll also look at practical tips you can start using right now, so you can get back in the game if your traffic has been low for a while.
You can generate substantial traffic from SEO alone, but not all traffic is equal. High-quality traffic (that includes users more likely to convert) offers better ROI, so you need to prioritize it.
Plus, if you aren’t an SEO expert, you may want to focus on other strategies to grow your website traffic efficiently.
This doesn’t mean you completely ignore SEO. All websites, irrespective of their niche, must follow the best SEO practices to avoid being penalized by Google and to ensure the site gets indexed.
The strategies we’ll discuss below can be a helpful addition to a pre-existing SEO plan.
If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content.
Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc.
For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career.

This attracts users interested in time management, productivity, and wellbeing in the workplace. When they read Toggl’s blog, they eventually discover Toggl’s time tracking app, among its other productivity tools. Some of these users convert, helping Toggl increase their website traffic and ROI.
Content marketing isn’t limited to blog posts. If you connect better through audio, you can try launching a podcast or host a webinar.
Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. You can experiment with one or more of these formats to see what works best for your audience.
Content marketing is beneficial but it can take a lot of money, especially if you’re paying established writers to create original, well-researched posts for you.
Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses.
If you want quicker results with a budget you can control, why not try paid ads?
Seven in ten Americans use social media today. That’s more than two-thirds of the population. Think about the possibilities!
Paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.
For example, Facebook offers detailed customer personas and multiple targeting options so you can put your business in front of your target customers without wasting a lot of money on mass advertising.

However, you don’t have to stick to the largest platforms for effective advertising. In fact, advertising on lesser-known platforms whose audience aligns with your products can be more effective in the long run.
For example, if your ideal customer includes teens who enjoy memes and weird stories, you’d have much better results by advertising on Reddit, rather than Facebook or YouTube.
Another option is dating apps. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster.
If you’re worried paid ads will take a lot of money, remember, you don’t need to spend $1,000 on your first day.
Test the waters with $5-$10 a day and see what happens. Do that for a week, just to learn how different media platforms work.
One of the best ways to increase your website traffic is to meet your customers where they like to hang out. Like we discussed earlier, almost everyone is using social media today. Ramping up your social media marketing efforts can help you reach new users, develop brand awareness and increase website traffic.
How to gain website traffic through social media?
When it comes to social media, you can’t just barge into “conversations” and ask people to buy something from you or to visit your website.
Think about how you’d present your brand in real life when you meet an individual for the first time. Would you immediately talk sales in their face? How about providing details about your product/service without introducing yourself first?
Remember, users visit their preferred social media platforms for entertainment, not for being sold to.
To make sure your efforts are well-received, you need to provide value first and develop positive relationships with your potential “followers.”
You can do this by sharing informative posts like How-Tos, or posting fun photos of your employees, like this post from Casper.

I wrote a detailed guide to increasing social media followers and boosting engagement. Here’s a summary of the top options to help you grow your website traffic.
When marketing teams talk about SEO, link building frequently comes to mind. When reputable websites link to your content, the algorithm favors your website and increases its rank on the search page.
Sounds helpful, but that’s not all.
Did you know link building can help you increase web traffic without relying on SEO?
Link building for brand awareness is a process where you focus your strategies on expanding your reach, putting your content in front of new users, and generating conversations around your brand.
This is more than just a casual backlink in a blog post. Link building for brand awareness takes more planning and resources, but the investment is worth the high-quality leads you’ll get.
Here are some tips for developing effective link building strategies to increase website traffic:
Guest blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s audience to widen your brand’s reach.
Think about it: Somebody in your niche has a large, engaged following. Imagine if you could put your content in front of them. How much traffic could you drive to your website!
Why would someone publish your work?
Probably because you’re good at what you do.
Everyone is looking for high-quality content. If you can provide a well-researched, helpful post for free, people are often open to publishing it on their website. After all, it’s benefiting their audience at zero cost.
Why would you give precious content away for free?
It’ll help you gain access to hundreds, if not thousands of new users, many of whom could become long-term customers.
It’s a win-win situation, but you have to be careful how you approach it.
Start by searching for blogs and media publications that publish content relevant to your business. For example, if you run a recruiting company, publish content on business blogs read by people interested in the latest recruiting practices.
If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:
Solvid provides a comprehensive list of places accepting guest blogs:

In addition, research online biographies of specific companies and bloggers. More often than not, their web profiles contain a handy list of sites where they’ve been invited to guest post. That’s a plethora of most fitting guest blog opportunities presented to you on a silver platter.
Then, send a request. Most websites will have publication guidelines you can follow. Follow these instructions carefully to increase your chances of publication.
There’s also the option of using blog comments as a way to generate traffic to your site.
In the past, I have managed to generate $25,000 as a result of 249 comments.
How exactly do you go about using comments to generate traffic?
When leaving a comment, make sure you are adding something worthwhile to the discussion.
There is no use in leaving comments like “Awesome post!” or “Nice website!”
If someone posts a question, make sure you take the time to answer thoughtfully.
This showcases your expertise in the given niche and will encourage someone reading to click on your name and be taken through to your site.
If you read an article on a subject you don’t know very well, it would be imprudent to voice your own thoughts as fact. In this situation, you should simply ask questions. Then the website owner would be able to elaborate more on complex topics or complicated sections.
If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, recommend a solution, answer a question). If you’re a novice, it’s best to ask questions. Powerful questions can bring you website traffic by encouraging blog readers to check you out.
Avoid embedding links in your comments. It comes off as a wretched attempt to plant your flag on someone’s lawn.
It’s okay to use your website’s link in the URL field when entering your name and email address, but your comment needs to add to the conversation or challenge an idea without lazy attempts at driving traffic to your blog.
Refrain from using the name of your business as your “commenting name.” Use your actual full name instead.
Using a random or fake name is a missed opportunity to build strong branding because your brand actually starts with your name. In fact, failing to use your full name will reduce your chances of the website owner approving your comment.
If you read a few posts on digital marketing, email marketing would be mentioned in most of them. That’s because it’s still one of the most efficient ways to increase website traffic.
One study suggests email generates $36 for every $1 spent, offering a shocking 3,600 percent ROI. What more could you ask for?
Email marketing lets you reach potential customers directly. It’s an ideal platform for building long-term relationships for improved customer loyalty. You can post questions, ask for feedback, introduce soft sales, and persuade customers for the “big buy.”
Here are some tips for effective email marketing to increase website traffic:
Ramping up your social media marketing efforts to increase website traffic is useless if you offer poor customer service.
According to a survey, 42 percent of customers said they bought more after pleasant customer service experiences.
Think about it: Users complain on social media, you offer a prompt and polite response. What happens? The person starts respecting your brand.
Even when users complain privately via email, it’s important to offer the best possible service so they come back for more.
How can you offer great customer service?
If you consistently provide great customer service, you can request users to review your brand.
Platforms like Trustpilot and Yelp can be great for building positive reviews. Many users consult these websites before making a purchase decision, so having a solid profile can help improve your reputation.
Yes. You can use a combination of social media marketing strategies and content marketing techniques to increase website traffic without SEO.
Guest blogging, posting on social media, and requesting user-generated content are some of the most effective ways to increase website traffic for free.
You can use techniques like guest blogging and content marketing to engage audiences without relying on any agency.
Working on improving your social media strategies can help you connect with new users, develop brand awareness and drive organic traffic relatively fast.
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You shouldn’t only rely on search engines to increase website traffic. Algorithm changes and SEO techniques become outdated quickly.
The strategies we discussed today can help you create a comprehensive digital marketing plan to increase website traffic effectively.
Whether you use one of these tactics in isolation, or you use all of them together, they can transform the way you attract customers.
Which traffic-driving strategy will you try today?